There’s no denying, Kim Kardashian, Vogue Arabia’s September 2019 cover star, has an impactful influence on fashion. While today her choices are often sleek and inspiring, her journey to obtaining the polished, Instagram-worthy look has been a little rocky along the way.
When Kardashian first made a name for herself – as Paris Hilton’s stylist and friend – her style featured figure-hugging bodycon dresses, in the noughties IT bags and oversized gold hoops were her go-to accessories of choice. Over a decade later, and beauty mogul has transitioned into a sartorial trailblazer with a fearless approach to fashion. Her daring style is emulated around the world. Whether she’s wearing an emerging streetwear label or a vintage designer relic, the KKW effect has the power to create a new craze, or controversy – either way, she gets people talking.
“I think that Kim Kardashian’s style evolution is definitely something worth mentioning,” says Egyptian celebrity fashion stylist, Yasmine Eissa, “Kim is a perfect reference for how fashion can be a great marketing and PR tool. She started off by wearing high-end party dresses, which were all wearable and could be sourced. She later transformed her style into a bold, unique look. We now see her in second-skin silhouettes, mesh and plastic fabrics, exotic leathers and a lot of pastel and nude colors. She opts for cutouts, transparent pieces, the latest catwalk looks and custom made outfits. Her style is definitely controversial, but it makes her the woman everyone wants to copy.”
In the early years of Keeping Up With The Kardashians, the former reality TV star made laid-back red-carpet appearances in jeans and knee-high boots. This was followed by a series of wrap dresses and platform wedges – before she advanced to designer outfits from the likes of Givenchy, Azzedine Alaïa and Balmain. Kardashian was then spotted on front rows at fashion week and formed close friendships with some of the industry’s most noteworthy names; including Olivier Rousteing, Riccardo Tisci, and Valentino Garavani.
As Kardashian’s style has evolved, we’ve learned to appreciate her elevated take on athleisure, her monochromatic dressing in earthy tones and her interesting play on proportions – often styling an exaggerated fur coat with a waist-pinching bodysuit. In recent years, she has taken inspiration from her former designer-husband Kanye West and adopted a low-key, street-inspired aesthetic, yet she has always maintained a penchant for skintight silhouettes that have become her signature style throughout the years.