Wolford

Amina Muaddi photographed by Pierre-Ange Carlotti for Vogue Arabia December 2019.
Jordanian-Romanian footwear designer Amina Muaddi has been named in Women’s Wear Daily (WWD) and Footwear News (FN)’s 50 Most Powerful Women list. Created by WWD and Footwear News, the newly introduced list features some of the most influential women shaping the fashion industry.
Since launching her eponymous footwear label in 2018, Muaddi’s creations have been worn by stars including Kim Kardashian, Kylie Jenner, Gigi, and Bella Hadid, and Olivia Rodrigo. “Where I come from, we rarely think dreaming big is possible,” the designer said of making the list.
Muaddi with Rihanna. Photo: Courtesy of Fenty
Alongside Muaddi, the list includes Rihanna, Francesca Bellettini, president and chief executive officer of Yves Saint Laurent, YouTube star Emma Chamberlain, Dior’s creative director Maria Garzia Chiuri, Miuccia Prada, among others. The 50 women chosen are from various backgrounds, who have undertaken different paths to uniquely shape the fashion, beauty, and footwear industries with their impact. The alphabetically arranged list features a description of their journey in the fashion world, as well as leadership advice from each of them.
The footwear designer has a number of successful collaborations under her belt, including working with Rihanna on a Fenty collection in 2021, which also received the FN Achievement Award. More recently, she created a capsule collection with Wolford featuring a range of legwear in bold colors and Swarovski embellishments. The designer also partnered with ASAP Rocky’s creative agency AWGE in 2020 to create shoes that embodied both their unique styles.
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Photo: Courtesy of Amina Muaddi
Queen of the kick-flare heel Amina Muaddi’s first venture into hosiery is as sassy as you’d hope for from the woman who single-handedly keeps Rihanna and Hailey Bieber in playful pumps. Joining forces with leading innerwear company Wolford, the influential designer set out to create solution-based smalls as flawlessly crafted and beautifully visual as her shoes.
Photo: Courtesy of Amina Muaddi
“Quality, comfort and versatility are very important to me,” she tells British Vogue of her MO when approaching any design (Muaddi also makes delectable crystal-choked top-handle bags). “I wanted to create a collection that felt timeless, yet fresh and modern.” Together, the Jordanian-Romanian designer and the “skinwear” experts at Wolford sketched 60 styles of bodysuits, leggings, hosiery, dresses, and one killer catsuit that will surely make an appearance on Muaddi’s Instagram soon.
Now narrowed down to a 17-piece edit of hosiery-meets-ready-to-wear, the clean cuts, concentrated color palette, and textures, from sheer tulle to jersey, and Latex to nylon, ensures there’s a piece of Amina Muaddi X Wolford to suit every style and outfit conundrum. “The crystal nude tights come in three different shades, so they can match most skin tones,” she shares of solving her previous struggle to find the right fabrics to suit her. “I also made a pair of tights with a slit between the toes that allows you to wear thong sandals with them – that’s something I needed and was never able to find.”
Finally! Tights that fit every toe style.
The pint-sized fashionista, who is a regular on Jacquemus’s front rows, delved into the Wolford archives for a Roger Weiss campaign channeling the ’90s – something that is becoming a prerequisite for young creatives. “Wolford’s campaigns photographed by Helmut Newton had this minimalistic, slick aesthetic that I love and relate to in my work,” she explains. The vibrant, abstract pictures are emblematic of the decadence of Amina Muaddi, and the attention-to-detail that underlines the brand. It’s the former that attracts It-girls from all over the world to the businesswoman’s new-gen Cinderella slippers, and the latter that keeps them coming back for more.
Nineties inspired art direction came from Roger Weiss, one of Muaddi’s favourite artists.
“There are no rules with my shoes,” she quips when asked what to pair with the new pieces, which retail from £82 for tights to £563 for the eye-watering one-piece. “From denim or sweatpants combined with a tee to the most extravagant cocktail dresses and gowns, anything goes. The Swarovski fishnets are great for styling looks and transforming the most simple outfit into a super glamorous one.”
Photo: Courtesy of Amina Muaddi
Her tips on how to prolong the life of tights and enjoy ladderless nights out are similarly fabulous, and indicative of why the fashion world fell head over heels for her, while Wolford singled her out as a collaborator. “Both my shoes and hosiery have a short but intense life,” she says. Who doesn’t want to live life in Muaddi’s fast lane?