Wellness

With recessionary woes looming, retailers are looking to wellness to provide healthy returns in the year ahead.
Consumer interest in the category exploded during the pandemic as many people embarked on self care routines while stuck at home. According to The Global Wellness Institute, the global market is expected to reach $7 trillion by 2025. The trend appears here to stay, despite large swathes of the workforce being called back to the office, as well as an uncertain economic backdrop and soaring inflation.

An Accenture consumer survey released in September 2022, which polled more than 11,000 people across 16 countries, found that despite respondents feeling increasingly financially squeezed, consumers considered health and fitness to be an “essential,” alongside groceries and household cleaning products.

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Around 80 percent intend to maintain or even increase spending on areas related to health and fitness this year, including vitamins and supplements, a major category in retail. Respondents are also taking a more holistic view of wellness, where it is being reframed as more of a consumer staple. Around 42 percent said they are increasing their amount of physical activity, while 33 percent also said they are putting more focus into self care, “indulging in a bath or beauty treatment,” than they were a year ago.

This chimed with a separate McKinsey & Company survey released in the same month, which found that 50 percent of U.S. consumers considered wellness a top priority in their day-to-day lives, up from 42 percent in 2020. It estimated the current spend on wellness products and services to be more than $450 billion in the U.S. and growing at more than 5 percent annually, with Millennials leading the way in wellness purchasing.

“It is something that continues to grow,” said Olivia Tong, an analyst at Raymond James, of the category. “It really kicked up during the pandemic — doing masks at home and other things that maybe you couldn’t do when you had to go to the office every single day. This is an area where, so far, there’s a lot of white space opportunity.”

Those statistics haven’t gone unnoticed by retailers. In May 2021, Ulta Beauty unveiled its in-store wellness shop in 400 stores nationwide, as well as online — a space where consumers could shop all things wellness, from gummy vitamins to skin care to menopause supplements to sex devices (online only) and much more.

Ulta’s Wellness Shop

It proved to be so popular that the concept has now been rolled out to 800 stores, with chief executive officer David Kimbell telling analysts on Ulta’s most recent earnings call that “while wellness represents a small part of our overall business today, we believe it is a significant longer-term growth opportunity, given…the strong emotional connection consumers have with self care.”

Ulta Beauty has been agile in its response to this demand, dividing wellness into six subcategories: Everyday Care (think daily habits including teeth cleaning); Supplements & Ingestibles (vitamins and minerals); Relax & Renew (incorporating everything from sleep routines to Homebody’s range of superfoods and adaptogens-filled bath soak products); Down There Care (covering the feminine health category, from menstruation to menopause); Spa at Home (personal pampering favorites, like at-home facials and mani-pedis), and the recently added online-only Intimate Wellness (think liquids and devices).

“We’re really pleased with the assortment,” said Monica Arnaudo, chief merchandising officer at Ulta. “We launched this a year and a half ago so we’ll continue to lean in and learn and listen to our guests. Insights really help us drive our assortment so definitely more to come.”

It’s not just Ulta that’s eyeing this growing opportunity to boost profits even further. From department stores to drugstores, retailers are betting big on the category.

“We think it’s a logical adjacency to the strength that we already have in our pharmacy in our over-the-counter medicine business,” said Luke Rauch, senior vice president and chief merchandising officer at Walgreens, adding that wellness products can be found throughout stores. “The opportunity for us is endless here.

“If you think about, at a macro level, the role that we play in both treatment and prevention, we are the market leader of treatment,” he continued. “When you get sick, and you need cough medicine, you come to Walgreens. We think we can play that same market-leading role on the prevention side through wellness.”

In terms of categories, Walgreens is focusing on clean ingredients, from ingestibles to skin care products. For the latter, Heather Hughes, general manager of beauty and personal care at the retailer, believes that while skin care was viewed as being part of wellness by some prior to the pandemic, the rise of self care routines during lockdowns really cemented its place at the cross section of wellness.

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“It was happening prior to COVID-19, but as folks had more time on their hands to investigate and really took on the onus of their own health, they built self care routines and so that’s where skin care lies,” she said. “Within that, we find clean beauty to be a massive trend — knowing the ingredients that you’re putting in your body is just as important as knowing the ingredients that you put on your body.”

Wellness also continues to be a “big priority” at Sephora, according to Cindy Deily, senior vice president of merchandising and skin care. Its primary focus is on supplements, wellness tech, feminine care and sexual wellness, but some of its core beauty categories, such as skin care, bath & body and even fragrance, play a significant role in the wellness space, too.

Topicals, for example, the skin care brand founded by Olamide Olowe in 2020 that sought to reinvent the ointment category, is among the retailer’s fastest-growing beauty brands.

At the same time, Sephora is approaching the category with a broader lens and will continue to explore wellness offerings that may fall outside of these categories, like pregnancy, pre- and post-partum and menopause support, Deily said.

“There are so many unmet needs when it comes to wellness, and we look forward to continued growth and expansion as we strive to meet the evolving needs of our clients,” she said.

Deily is also looking at services as a primary avenue of growth in the wellness arena. Sephora offers HydraFacial treatments in stores, for example, and plans to incorporate other wellness offerings into its services in the future. 

Instead of a dedicated area, wellness offerings are integrated into Sephora’s overall beauty assortment in merchandising areas such as Beauty on the Fly and The Next Big Thing wall, although several wellness brands, such as Moon Juice and Hum Nutrition, also have their own branded spaces.

“As the overall category continues to grow and evolve, we’ll continue to look at different ways that we might optimize the client experience in stores on a longer-term basis,” Deily said. “We’re always looking for brands that will help us deliver on our clients’ evolving beauty needs, as we aim to bring them products and brands they may not otherwise have discovered on their own.

“When it comes to wellness,” she continued, “it’s extra important that brands are poised to help educate clients on their products (i.e., what’s in them, how to best use them, etc.), which is especially critical as shoppers navigate this newer space within beauty.”

Other prestige department stores have followed suit. For example, Bloomingdale’s has an online wellness shop where consumers can shop an array of items, such as a Therabody massager, a Smile Makers sex device and Hum Nutrition supplements, and Nordstrom has leaned heavily into the category as well. 

As for products for retailers to choose from, there’s certainly no shortage. But when it comes to bringing wellness into retail, education and merchandising is key. 

“We’re going to have a lot of consumers who are starting to say, ‘Wait a minute, what am I buying here? Why am I buying it? What’s different?’ The opportunity is there, but it’s going to require, as we get into 2023 and 2024, a rethinking of what is it that retailers, in particular, are going to have to do to help curate, educate, inform and help shoppers buy the right product,” said Wendy Liebmann, CEO of WSL Strategic Retail.

She likened the wellness boom to the rise of clinical skin care a decade or so ago. “It almost goes back to the days when, in the U.S., people didn’t really use much in the way of skin care. So they used Olay or Ponds or something, and once the new options started to roll in it really required a different level of education.”

Tong agreed: “What is necessary for both the retailer and the big manufacturers is to continue to make sure that they educate consumers so that they’re just not buying whatever the last influencer said.”

Both in-store and online, supplements have been a key driver for the overall wellness category, with vitamins and minerals amassing more than $12 billion in the U.S. over a one-year period.

The category’s recent boom is being driven by unique formats like gummies, chocolates and powders from brands like Olly, Liquid IV, Hum Nutrition, Source, Smartypants and Moon Juice. 

“Categories, like vitamins and mineral supplements, are really expanding into lots of other forms, whether it’s Liquid IV kind of things, drips, infused waters, bars or powders,” Liebmann said.

Gummies, specifically, have been an increasingly popular option, experiencing a 74.9 percent growth according to Nutrition Business Journal’s 2022 Delivery Format Report. With the supplement market becoming seemingly oversaturated, brands innovating in the way of formats have an advantage and Liebmann predicts will lead the category in 2023.

Olly products.

Supplement brand Olly, heavily focused on gummy formats, is available at major retailers like Target, CVS, Walgreens, Safeway, The Vitamin Shoppe and Whole Foods, and has been a pioneer in providing condition-based products, rather than those based on ingredients.

“Making sure that we are present and growing and bringing the right products and the right experience to retail stores has been a big cornerstone of how Olly has grown,” said vice president of sales strategy Katie Schultz. The brand has created a successful on-shelf experience with its vibrant packaging and clear, benefit-focused product names, like Sleep and Heavenly Hair, making it easy for consumers to understand, grab and go. 

Hum Nutrition at Sephora.

Hum Nutrition, founded in 2012, has taken a more prestige approach with its ongoing Sephora partnership, where it has been the number-one wellness brand since it launched in retail in 2015, according to CEO and cofounder Walter Faulstroh. The brand is available in about 500 doors.

“For us, it was a question of working with someone who prioritizes education, and Sephora has really baked into their DNA this educational piece. It’s always about empowering the consumer with important nuggets on how to be successful with products,” Faulstroh said. “Working with partners like Sephora, you can build out programs around sustainability or clean ingredients that give the consumer further validation about what the brand is all about.…It’s validated by a third-party retailer, who has been in the business of prestige beauty for a very long time.” 

On what level of education or expertise is needed in categories like supplements, Walgreens’ Rauch noted that while pharmacists have historically played an important role in education, the retailer is also implementing QR codes for some items that take shoppers to an online quiz to find the best product.

“There’s a big opportunity for us to continue to leverage both a physical footprint to beauty advisers and pharmacists, particularly as it relates to categories like supplements and ingestibles. But also to create new digital tools that we can leverage to make it even easier for consumers,” he said.

For Sephora, Deily said similar to skin care, it’s important to know what the active ingredients are and also how the body will react. Aside from Hum Nutrition, Sephora also sells supplements from Moon Juice, Ouai, Vegamour, 8Greens and The Nue Co.

“We are working closely with our supplements/ingestibles brands to optimize storytelling so that the client can shop for their supplements the same way they are shopping for their skin care, with a focus on encouraging transparency around hero ingredients and/or key benefits,” she said. “We also have specific Clean at Sephora criteria in place for supplements/ingestibles that we developed in partnership with a number of trusted experts in the space.”

Retailers like GNC and The Vitamin Shoppe provide employee training and online content for consumers to further educate themselves. Ulta’s in-store event program acts as another means of education for consumers to learn.

Alongside ingestibles, sexual health has become a fast-growing category in the wellness space for many retailers, though mostly online. Over a one-year period in the U.S., the sexual health category grossed nearly $2 billion according to Nielsen, and globally, it is expected to be a $112 billion market by 2030, according to Market Research Future.

Brands like Goop, Maude, Foria, Dame and Smile Makers have been supported by retail partners. While Goop ranges outside of the sexual health category, the wellness-oriented brand is sold at Sephora, Credo, Thirteen Lune, Mecca and more, with business growth over 70 percent.

This January, Sephora launched Dame and Maude on its e-commerce platform, inaugurating the sexual wellness category for the retailer, which for now is only available online.

Ulta also has launched intimate products online only. When asked about the possibility of rolling this out in stores, Arnaudo said: “We’re talking about it. It’s certainly something that we think is an opportunity and I think it’s really going to be about educating our store associates and our teams properly. It’s a consideration.”

At Walgreens, Rauch noted that it has an extended assortment online across its entire portfolio. Brands like Trojan, PlusOne, Skyn, Durex, Lola and Hims & Hers can be found on the site. 

“Oftentimes we use online as a laboratory to test whether or not it belongs in the 9,000 locations that we have to serve customers,” he said. 

Dame products.

Dame launched in 2015 and is sold at Sephora, Bloomingdale’s and Nordstrom. The willingness of mainstream retailers to enter terrain once considered taboo has accelerated acceptance, according to Alexandra Fine, CEO and cofounder of Dame. “What they’re telling their customers is, ‘Hey this is important. This is a valid thing for you to buy,’” she said. “It gives people access and validates their needs,” she continued, noting that Sephora has supported and educated on the brand through email and influencer marketing. 

The sexual wellness category has recently expanded with the emergence of modern menopause brands. The past several years, a litany of brands entered the category, including Cosmoss by Kate Moss, Stripes by Naomi Watts, Womaness, Wile, Kindra, Bonafide, Pause Well-Aging, Better Not Younger and Thermaband to name a few.

With 1 billion people expected to be in menopause by 2025, retailers are beginning to build out sections and end caps for these solution-based brands to educate the consumer and make the products more accessible.

Wile, which launched in 2022 and is backed by actress Judy Greer, made a unique proposition to retailers with its line of products, primarily geared toward women in perimenopause, the stage in which the body transitions into menopause. The market had been primarily focused on only the menopause stage. 

“From the beginning, we kept hearing this term future core, like this demographic of women is a future core customer because it’s true. All the retailers we talked to understood there’s a huge whitespace and gap,” said Gwen Floyd, cofounder and CEO of Wile. The brand launched in Walgreens and Whole Foods and was expected to reach $3 million in sales in 2022. 

Womaness, a wide-ranging product line to support those experiencing menopause, is another fast-growing brand in the sector, sold at Ulta, GNC, Target and Walmart. Cofounder and CEO Sally Mueller said launching Womaness in stores was a challenge as retailers hadn’t looked at menopause from a holistic approach.

“We have supplements, skin and body products and sexual wellness. We’re the total solution from head to toe, so it’s a new way of merchandising,” she said, noting a lot of customers have done research at home and are entering the store to find something specific.

“The role retailers really have to do is make it easy for those customers then to find the product,” Mueller said. “That’s why I like that we’re merchandised all together in one location at Ulta so that it’s just easy. It’s kind of a trigger for the other needs that she has.”

Ulta and Womaness host The Menopositivity Tour.

Aside from merchandising, Ulta has supported the brand through further education. Through its in-store events program, the retailer has raised heightened awareness for Womaness and the menopause category overall. In October, for example, Ulta and Womaness hosted The Menoposotivity Tour, a mobile live masterclass held at three select stores. The event celebrated Menopause Awareness Month and highlighted menopause as a key wellness category. 

Experts expect the menopause category to continue to grow, and see white space in other areas. McKinsey cites sleep and mindfulness as key categories that consumers are seeking more of, noting that 47 to 55 percent of Black consumers say they need more in the way of wellness solutions. Nearly a third of respondents are seeking more across the entire category.

And as more brands and subcategories come to market, consumers are looking for innovative products that address several wellness needs, according to experts.

“We’re continuing to see people really trying to be much more proactive in many of the categories and areas…everything from immunity to sexual health and wellness to new technologies,” Liebmann said. “This whole focus on proactive wellness, however we define wellness, will be a really big area of focus for consumers.”

If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing Cyber Monday wellness deals of 2022 is a one-way ticket to finding the thing that may finally, blessedly get your jaw to unclench (at least for a few minutes). Cyber Monday 2022 is upon us for one day only, and there are a massive amount of sales to peruse. Retailers like Lululemon, Best Buy, Therabody, Lelo, and many others are known for self-care goods that can help you get back into your wellness routine. Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, aromatherapy with essential oils, or a beast mode workout followed by a soothing recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding. Many of these products will make excellent wellness gifts for the holiday season. Read on to discover the very best Cyber Monday wellness markdowns, many of which will disappear once the clock strikes midnight. We’re also keeping an eye on all of the best Cyber Monday deals, including beauty deals, fitness deals, clothing deals, and mattress deals, in case you still have a serious case of the Shoppies. Hurry, though, these deals are going, going, gone.The best wellness deals you can shop nowThe Cyber Monday wellness deals of 2022 are officially on, and we’ll be keeping a close eye for any more that pop up. Big retailers like Nordstrom, Target, and Amazon have the largest markdowns on wellness products from brands like Apple, 23andMe, and Herbivore, but brands like Girlfriend Collective, Lelo, Glossier, and Anthropologie have some excellent price cuts too (and plenty of products that make very good holiday gifts). There are lots of fitness-adjacent sales too, on exercise bikes, accessories, and activewear from Lululemon, Best Buy, and Alo Yoga.The megaretailer is rolling out new Cyber Monday deals every hour. Thousands of personal care and wellness items are marked down more than 40%, so beeline to check out while the deals are still hot. To be more specific, we found vacuums, Ninja blenders, 23andMe kits, fitness trackers from Fitbit, white noise machines, gratitude journals, and more. AmazoniRobot Roomba 692 Robot VacuumThe Gratitude JournalAmazon23andMe Health + Ancestry Service: Personal Genetic DNA TestRead more: The Best Amazon Gifts 2022Target’s sweet Cyber Monday deals are here for one more day. Right now, nab markdowns on wellness products like air purifiers from Levoit, Apple Watches, kitchen tools for meal prep from Instant Pot and Vitamix, noise-cancelling headphones from Beats (that also make excellent tech gifts), neck massagers, and oh-so soft pajamas.Vitamix One 10-Speed BlenderAppleApple Watch Series 7TargetLevoit Core 200S Smart True HEPA Air PurifierTargetDartwood Neck, Shoulder, and Back MassagerBeats Studio3 Noise Canceling HeadphonesStars Above Soft Long Sleeve Notch Collar Top and Pants Pajama SetRead more: The Best Target Gifts 2022Anthropologie’s Cyber Monday sale is one of the best one’s we’ve seen. Through tonight, take 50% off sitewide. You can get an additional 50% off already on sale items, too. There are plenty of wellness products on sale, including Vitruvi essential oils, bestselling Slip silk eye masks, Bala Bangles, weighted travel pillows, and more.AnthropologieSlip x Anthropologie Exclusive Moonflower Contour Sleep MaskMer-Sea & Co. Live-Well, Be Well Weighted Neck PillowWalmart is still offering hundreds of Cyber Week deals. From exercise equipment to personal hygiene products, you can find a breadth of items on markdown right now. As far as wellness goes, Fitbit and Apple have the best deals so far, plus massage guns from Renpho, smart toothbrushes from Oral-B, and the cult-favorite Revlon blow dry brush.WalmartRevlon One-Step Volumizer Original 1.0 Hair Dryer And Hot Air BrushWalmartApple AirPods Pro with Magsafe Charging CaseWalmartOral-B iO Series 6 Electric ToothbrushWalmartRenpho Percussion Muscle Massage GunLululemon’s Cyber Monday sale is pretty stellar, considering there are hundreds and hundreds of items more than 50%, including workout leggings, sports bras, and other wellness accessories. Its sale section is full of best-selling fitness gear, like thick, SELF award-winning yoga mats for your mindfulness and meditation practice, the ever-popular Wunder Under leggings, mat straps, and SELF Sneaker Award-winning running shoes.Lululemon Wunder Under High-Rise Tight 28″ Full-On LuxtremeNordstrom’s Cyber sale is still going strong, considering the retailer just added 20,000 new items to the sale section. We found some products up to 50% off, especially activewear, sneakers, and skin care products. Its offerings include the cult-favorite Fellow Stagg kettle and NuFace devices, plus cozy loungewear, essential oil diffusers, and yoga mats.AmazonFellow Stagg EKG Electric Gooseneck KettleNordstromVitruvi Stone Essential Oil DiffuserTrue & Co Any Wear Crop Wide Leg PantsTreat your backside this holiday season with double trouble from Tushy. When you purchase two Tushy Classic 3.0 bidets (which are absolutely worth it), you’ll get ‘em 30% off with the code “BROWNFRIDAY.” If you haven’t tried a bidet yet, Tushy’s are an excellent brand to start with, as they’re easy to use, sleek, and effective.TushyTushy Classic 3.0 Bidet Attachment (2-Pack)This year Dame is offering 22% off sitewide through December 2. Come (wink) for the top-rated hands-free couples vibrator, stay for the palm-sized clitoral vibrator that will be your new bedside favorite.DameDame Pom Flexible VibratorSleep is an essential part of your wellbeing, right? Use that as an excuse to stock up on Brooklinen products, because chances are, at least one of your friends has a Brooklinen tote bag (and some pretty great sheets). Get plush robes, washable silk pillowcases and eye masks, plus bedding essentials for 25% off.Read more: The Best Nordstrom Gifts 2022All of Glossier’s “no makeup makeup” and skin care products are 30% off if you spend $100, or 20% off of any other purchase. We’re eyeing the new skin care kits, candles, and, of course, the iconic Balm Dotcom.Fine bedding and home decor brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly waffle pajama sets, winter-ready bed sheets, and slouchy socks are among its sale items ahead of the holidays. For even more savings, the brand is offering 20% off sitewide for one more day. And if you’re looking for more bedroom discounts, check out our Cyber Monday mattress and bedding sales.Parachute Down Alternative Pillow (Standard Size)Therabody, the maker of the iconic percussive Theragun massage gun, has quite a few Cyber Monday deals, including $150 off the hardworking Theragun Pro and $50 off the SELF Home Fitness Award-winning and ultra-portable Theragun Mini. What’s more, you can take advantage of up to $300 off its RecoveryAir compression devices. If you buy a TheraFace Pro and the hot and cold ring attachments, you’ll get a Wave Duo for free. These deals end at midnight tonight, so get ‘em now.Your stylish friend who’s always going on their Hot Person Walks has probably told you all about Bala Bangles, the ankle and wrist weights that are, in a word, chic. Bala, the maker of said weights, is offering a tiered Cyber sale: 15% off carts totaling $75 to $99, 20% off $100 to $149, and 25% off $150+. Grab the nonslip resistance bands, weighted Pilates ring, and minimalist barbell while you’re at it.BalaBala Bangles (1lb)The beauty megaretailer marked down thousands of products from top brands up to 50% off. In the way of wellness, we found soothing facial tools like rollers and gua sha stones, plus rich body creams and bath soaks.SephoraEllis Brooklyn Marvelous CBD Extra Rich Body Lotion CreamSephoraSephora Collection Germanium Stone Facial MassagerIntimacy and personal care brand Maude has you covered for sex toys, condoms, lube, bath soaks, massage candles, and more. Until tonight, you can take 15% off Burn Trio and Tub Kit on orders totaling $50 or more. (Cue us adding another vibrator and bath soak to our cart.)Future, the personal training app that won a 2022 SELF Home Fitness Award for its efficacy, is offering 50% off your first three months. Whether you work out at home or at the gym, the app will pair you up with a trainer that can help you reach your goals with as much (or little) equipment, space, and time that you have.If you’re looking for Cyber Monday skin care deals, we love Dermstore’s one stop shop for all of our derm-recommended cleansers, serums, and toners, as well as its hair care products, beauty tools, and more. Through tomorrow, take advantage of up to 30% on over 200 brands (including Briogeo, NuFace, Dr. Dennis Gross, Naturopathica, and Slip) and earn double rewards points on select brands. Use the code “JOY” at checkout to get deals on Briogeo’s nourishing hair mask, Paula’s choice overnight skin treatments, NuFACE devices, soothing ice rollers, and more.NuFaceNuFACE Limited-Edition Trinity Microcurrent Skincare RegimenDermstoreBriogeo Don’t Despair Repair Deep Conditioning Mask (8 oz.)Perhaps you’re looking to upgrade your meditation corner a little bit, or maybe make your work from home situation a little better on your back. Gaiam’s got you covered this Cyber Monday, with 25% off sitewide. Use the promo code “CYBER2022” to save on plush meditation cushions, yoga accessories, balance ball chairs, and more.Gaiam Zafu Meditation CushionGaiam Classic Balance Ball ChairBuy all of your wellness tech on sale at Best Buy, because the deals are sweet. Save more than $100 on Fitbits, $100 on Dyson air purifiers, and more. We found a steal on Bose headphones, as well as Philips’ top-rated wake-up light. Beyond that, Theraguns are on sale at the retailer, as well as treadmills and exercise bikes.PhilipsPhilips SmartSleep Therapy LampBoseBose QuietComfort 45 Wireless HeadphonesDysonDyson Pure Cool Purifying FanMeditation app Headspace has 50% off annual and monthly subscription plans until tonight. Annually, the cost will go from $70 to $35, and monthly it will go from $13 to $6.49.From now through December 9 (that’s a long sale, folks), Girlfriend Collective’s comfortable activewear, loungewear, and accessories are 35% off, with additional markdowns on sale items, outerwear, swim, sleep, and more. You’ll find high-quality workout sets that you can match (or mismatch), plus exercise dresses, and eco-conscious basics. We’re eyeing the cushy ReSlides, lightweight leggings, and other recycled workout clothes.The Eight Sleep Pod 3 temperature-controlled mattress cover is our pick to help cold and hot sleepers snooze soundly. You can get $250 off the cover, or $500 if you opt to get the Eight Sleep mattress. Accessories are 20% off, too, when you buy a cover or mattress.When it comes to menstrual care, opting for leakproof period underwear may be a sustainable and overall more affordable alternative to pads and tampons. Thinx is one of the most popular options, and ahead of Cyber Week, you can stock up for less. From now through Monday, the brand is offering up to 50% off Thinx styles. Take advantage of the marked-down overnight period panties and workout-ready sports underwear. Thinx French Cut PantiesThinxThinx Sport UnderwearYou’ll find some of the best Cyber Monday Vitamix deals of the year today from retailers like Vitamix itself, Amazon, Best Buy, Wayfair, and more. Score nearly $100 off top models like the Explorian series, and $50 off the professional-grade Ascent series blender. You’re on your way to enviable soups, smoothies, and sauces.Sexual wellness is important too, and thankfully brands typically have excellent deals for the holidays. Lelo is currently having a Cyber Monday sale with handfuls of sex toys up to 60% off (that’s a very good deal, my friends). So now you can shop for a high-quality, expert-approved sex toy at a budget-friendly price. We spotted the Tiani 2, a highly-rated couples toy, and the multitasking Ina Wave 2 rabbit vibrator. You have one day left to shop Hyperice’s 25% off sitewide sale, and we can tell you that you don’t want to miss it. Expert-recommended compression boots (that we happen to love), top-rated massage guns, and other recovery devices are a part of the sale for a limited time.Alo Yoga’s normally quite pricey gear is marked down quite a bit this Cyber Monday. The brand is offering 30% off everything and up to 70% off already-on-sale items, from their bestselling Airlift leggings to trendy sherpas. Beyond the activewear, we’ll be taking advantage of the 50% off Alo Moves subscription for SELF award-winning at-home workouts, and the brand’s magnesium bath soak to kick muscle soreness.Through today, all of Golde’s wellness goodies are 20% off, including bundles and sets. Add the hyper-giftable Make Your Matcha set to your cart, and then add a pouch of matcha for yourself. Maybe a glowy face mask, too. ‘Tis the season to treat yourself.GoldeGolde Make Your Matcha KitVentilation and air purifiers? A match made in heaven for anyone looking to reduce their chances of spreading germs. Air purifiers are also excellent for folks with allergies, and they give off “pink noise” which, like white noise, can help you sleep. Molekule’s top-rated air purifiers are 30% off right now, which is a pretty sweet deal since they’re certainly an investment.The code “BFCM25” will get you 25% off all of Forme’s posture-correcting activewear, including sleek, soft leggings and seriously supportive bras. The pieces are normally pricey, so this discount is not one to look past.FormeForme Sculpt+ LeggingAcupuncture, cupping, and Traditional Chinese Medicine brand WTHN is known for its in-studio treatments and at-home holistic remedies. From supplements to ear seeds to skin care products, you can find all the alternative wellness essentials you need for your holiday shopping. As far as its sale goes, through tonight, save 25% off both in-studio and online, excluding bundles and body cups.WTHNRose Quartz Eye MaskWTHNAcupressure Mat SetUntil tonight, take 20% off your entire order with the promo code “CYBER22.” Yes, that means all the cult-favorite SPF is marked down, from the bestselling invisible Unseen Sunscreen to the easy-to-apply body spray. While you’re adding things to your cart, try out the Glowscreen and body lotion.AmazonSupergoop! Unseen SunscreenSupergoopSupergoop! PLAY Antioxidant Body Mist SPF 50 with Vitamin CGear up for Dry January (or Dry December!) with Ghia’s yummy, alcohol-free aperitifs and spritzes. Right now everything is 20% off, so if you haven’t sipped a Ghia mocktail yet, now is the perfect time to try.BoissonGhia Signature Non-Alcoholic ApéritifBoissonGhia Ginger Le Spritz (12-Pack)For all of your favorite adaptogenic powders, elixirs, and potions, look to Moon Juice’s 25% off sitewide sale. We’re snapping up the Magnesi-Om powder for relaxation and the Cosmic Cocoa for a yummy winter elixir. Subscriptions are 30% off, too, in case you’re looking to get repeated deliveries on all the goodies.For heavenly weighted bedding and blankets, Baloo’s got ya. Right now, you can take 30% off all weighted blankets with the promo code “GIFT30,” plus 20% off sitewide and an additional 30% off on select products like The Mini Weighted Blankets and Linen Sheet Sets.For more leakproof activewear and undies, Knix marked down the entire site 20 to 60%. Stock up on absorbent thongs, briefs, and boyshorts, and maybe try the leakproof leggings in case you’re one to go commado during workouts.KnixKnix LeakStrong Leakproof LeggingKnixKnix Leakproof BoyshortSnag 20% off Saje’s catalog of wellness goodies, from beautiful essential oil diffusers to aromatherapy oil blends. The brand also makes bath bombs, sleep products, and household cleaning products so you can practically surround yourself with fragrant essential oils.SajeAroma Glow Ultrasonic DiffuserSajeRelaxation Room Calming Diffuser Blend CollectionRelated:

If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing Cyber Monday wellness deals of 2022 is a one-way ticket to finding the thing that may finally, blessedly get your jaw to unclench (at least for a few minutes). Just because Black Friday is done, that doesn’t mean the deals go with it. Cyber Monday 2022 is nearly upon us, and there are still a massive amount of sales to peruse. Retailers like Lululemon, Best Buy, Therabody, Lelo, and many others are known for self-care goods that can help you get back into your wellness routine. Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, aromatherapy with essential oils, or a beast mode workout followed by a soothing recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding. Many of these products will make excellent wellness gifts for the holiday season. Read on to discover all the info you need to know while shopping this Cyber Week, followed by some of the very best Cyber Monday wellness markdowns. We’re also keeping an eye on all of the best Cyber Monday deals, including beauty deals, fitness deals, clothing deals, and mattress deals.The best wellness deals you can shop right nowThe Cyber Monday wellness deals of 2022 are officially on, with plenty more on the way for Cyber Monday, which we’ll be keeping a close eye on. Big retailers like Nordstrom and Amazon have the largest markdowns on wellness products from brands like Apple, 23andMe, and Herbivore, but brands like Alo Yoga, Lelo, Glossier, and Anthropologie have some excellent markdowns too (and plenty of products that make very good holiday gifts). There are lots of fitness-adjacent sales too, on exercise bikes, accessories, and activewear from Girlfriend Collective, Best Buy, and Daughter Lessons.Amazon is always a treasure trove for deals, but right now even more so. The megaretailer is rolling out new Cyber Monday deals every hour. Wellness products galore line Amazon’s Cyber Week deals page, including vacuums, Ninja blenders, 23andMe kits, Crest Whitestrips, fitness trackers from Fitbit, and more. Thousands of personal care and wellness items are marked down more than 40%, so beeline to check out while the deals are still hot.AmazoniRobot Roomba 692 Robot VacuumFitbit Sense 2 Advanced Health and Fitness SmartwatchAmazonCrest 3D Whitestrips Professional Effects PlusAmazonNinja Nutri-Blender Plus Compact Personal BlenderAmazon23andMe Health + Ancestry Service: Personal Genetic DNA TestRead more: The Best Amazon Gifts 2022Target’s Cyber Monday deals are rolling out daily, and have been for weeks. Right now, score markdowns on wellness products like air purifiers from Levoit, Apple Watches, kitchen tools for meal prep from Instant Pot, noise-cancelling headphones from Beats (that also make excellent tech gifts), a neck massager, and fitness equipment deals for your home gym.TargetLevoit Core 200S Smart True HEPA Air PurifierTargetDartwood Neck, Shoulder, and Back MassagerBeats Studio3 Noise Canceling HeadphonesAppleApple Watch Series 7Read more: The Best Target Gifts 2022Anthropologie’s sale is one of the best one’s we’ve seen—and that’s saying something. Through tonight, take 30% off sitewide—including clothing, home decor, gifts, and more. Tomorrow and Monday, the sale increases to 50% off sitewide. You can get 50% off already on sale items, too. There are plenty of wellness products on sale, including Vitruvi essential oils, bestselling Slip silk eye masks, Bala Bangles, and more.AnthropologieSlip x Anthropologie Exclusive Moonflower Contour Sleep MaskSimilar to Amazon and Target, Walmart is offering its Cyber Week deals on a rolling basis. From exercise equipment to personal hygiene products, you can find a breadth of items on markdown right now. As far as wellness goes, Fitbit and Apple have the best deals so far, plus massage guns from Renpho, smart toothbrushes from Oral-B, and the cult-favorite Revlon blow dry brush.WalmartRevlon One-Step Volumizer Original 1.0 Hair Dryer And Hot Air BrushWalmartApple AirPods Pro with Magsafe Charging CaseWalmartOral-B iO Series 6 Electric ToothbrushWalmartRenpho Percussion Muscle Massage GunLululemon’s Cyber Monday sale is pretty stellar, considering there are hundreds and hundreds of items more than 50%, including workout leggings, sports bras, and other wellness accessories. Its sale section is full of best-selling fitness gear, like thick, SELF award-winning yoga mats for your mindfulness and meditation practice, the ever-popular Align leggings, foam rollers, and stretching straps.Nordstrom’s Cyber sale is still going strong. We found some products up to 50% off, especially activewear, sneakers, and skin care products. Its offerings include the cult-favorite Our Place Always Pan, cozy cardigans, essential oil diffusers, Hoka recovery slides, and yoga mats.NordstromVitruvi Stone Essential Oil DiffuserTrue & Co Any Wear Crop Wide Leg PantsAmazonFellow Stagg EKG Electric Gooseneck KettleTreat your backside this holiday season with double trouble from Tushy. When you purchase two Tushy Classic 3.0 bidets (which are absolutely worth it), you’ll get ‘em 30% off with the code “BROWNFRIDAY.” If you haven’t tried a bidet yet, Tushy’s are an excellent brand to start with, as they’re easy to use, sleek, and effective.TushyTushy Classic 3.0 Bidet Attachment (2-Pack)Even better than its 20% off sale last Cyber Week, this year Dame is offering 22% off sitewide through Monday. Come (wink) for the top-rated hands-free couples vibrator, stay for the palm-sized clitoral vibrator that will be your new bedside favorite.DameDame Pom Flexible VibratorSleep is an essential part of your wellbeing, right? Use that as an excuse to stock up on Brooklinen products, because chances are, at least one of your friends has a Brooklinen tote bag (and some pretty great sheets). Get plush robes, washable silk pillowcases and eye masks, plus bedding essentials for 25% off.Read more: The Best Nordstrom Gifts 2022All of Glossier’s “no makeup makeup” and skin care products are 30% off if you spend $100, or 20% off of any other purchase. We’re eyeing the new skin care kits, candles, and, of course, the iconic Balm Dotcom.Fine bedding and home decor brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly waffle pajama sets, winter-ready bed sheets, and slouchy socks are among its sale items ahead of the holidays. For even more savings, the brand is offering 20% off sitewide from now through Cyber Monday. If you’re looking for more bedroom discounts check out our Cyber Monday mattress and bedding sales here.Therabody, the maker of the iconic percussive Theragun massage gun, has quite a few Cyber Monday deals, including $150 off the hardworking Theragun Pro and $40 off the SELF Home Fitness Award-winning and ultra-portable Theragun Mini. What’s more, you can take advantage of up to $200 off its RecoveryAir compression devices. If you buy a TheraFace Pro and the hot and cold ring attachments, you’ll get a Wave Duo for free. These deals end at midnight on Monday, so get ‘em now.TherabodyTheragun ProThis powerful tool uses percussive technology and an ergonomic design to help release deep muscle knots and cramps.Your stylish friend who’s always going on their Hot Person Walks has probably told you all about Bala Bangles, the ankle and wrist weights that are, in a word, chic. Bala, the maker of said weights, is offering a tiered Cyber sale: 15% off carts totaling $75 to $99, 20% off $100 to $149, and 25% off $150+. Grab the nonslip resistance bands, weighted Pilates ring, and minimalist barbell while you’re at it.BalaBala Bangles (1lb)The beauty megaretailer marked down thousands of products from top brands up to 50% off. In the way of wellness, we found soothing facial tools like rollers and gua sha stones, plus rich body creams and bath soaks.SephoraEllis Brooklyn Marvelous CBD Extra Rich Body Lotion CreamSephoraSephora Collection Germanium Stone Facial MassagerIntimacy and personal care brand Maude has you covered for sex toys, condoms, lube, bath soaks, massage candles, and more. Right now, if you spend $80 or more, you can take 20% off your entire order. (Cue us adding another vibrator and bath soak set to our cart.)Future, the personal training app that won a 2022 SELF Home Fitness Award for its efficacy, is offering 50% off your first three months. Whether you work out at home or at the gym, the app will pair you up with a trainer that can help you reach your goals with as much (or little) equipment, space, and time that you have.If you’re looking for Cyber Monday skin care deals, we love Dermstore’s one stop shop for all of our derm-recommended cleansers, serums, and toners, as well as its hair care products, beauty tools, and more. From now through Tuesday, you can save up to 30% on over 200 must-have brands (including Briogeo, bareMinerals, Dr. Dennis Gross, Naturopathica, and Slip) and earn double rewards points on select top brands. Use the code “JOY” at checkout to get deals on Briogeo’s nourishing hair mask, Paula’s choice overnight skin treatments, NuFACE devices, and soothing ice rollers.NuFaceNuFACE Limited-Edition Trinity Microcurrent Skincare RegimenDermstoreBriogeo Don’t Despair Repair Deep Conditioning Mask (8 oz.)Buy all of your wellness tech on sale at Best Buy, because the deals are sweet. Save more than $100 on Fitbits, $100 on Dyson air purifiers, and more. We found a steal on Bose headphones, as well as Philips’ top-rated wake-up light. Beyond that, Theraguns are on sale at the retailer, as well as treadmills and exercise bikes.PhilipsPhilips SmartSleep Therapy LampBoseBose QuietComfort 45 Wireless HeadphonesDysonDyson Pure Cool Purifying FanMeditation app Headspace has 50% off annual and monthly subscription plans from now through Cyber Monday. Annually, the cost will go from $70 to $35, and monthly it will go from $13 to $6.49.You can always count on Casper for a good sale, regardless of the holiday. But its Cyber Week sale is pretty notable, with 25% off mattresses and sheets, 30% off the Comfy Bundle (which includes two pillows and a set of soft sheets), and 10% off everything else.NordstromCasper The Original Pillow (Standard Size)CasperCasper Snoozewear Blanket RobeFrom now through December 9, Girlfriend Collective’s comfortable activewear, loungewear, and accessories are 35% off, with additional markdowns on sale items, outerwear, swim, sleep, and more. You’ll find high-quality workout sets that you can match (or mismatch), plus exercise dresses, and eco-conscious basics. We’re eyeing the cushy ReSlides, lightweight leggings, and other great workout clothes.The Eight Sleep Pod 3 temperature-controlled mattress cover is our pick to help cold and hot sleepers snooze soundly. Right now, you can get $250 off the cover, or $500 if you opt to get the Eight Sleep mattress. Accessories are 20% off, too, when you buy a cover or mattress.When it comes to menstrual care, opting for leakproof period underwear may be a sustainable and overall more affordable alternative to pads and tampons. Thinx is one of the most popular options, and ahead of Cyber Week, you can stock up for less. From now through Monday, the brand is offering up to 50% off Thinx and Speax styles. Take advantage of the marked down leakproof leggings and workout-ready period underwear. ThinxThinx Sport UnderwearYou’ll find some of the best Vitamix deals of the year ahead of Cyber Monday from retailers like Vitamix itself, Amazon, Best Buy, Wayfair, and more. Score nearly $100 off top models like the Explorian series, and $50 off the professional-grade Ascent series blender. You’re on your way to enviable soups, smoothies, and sauces.AmazonVitamix A2500 Ascent Series Smart BlenderSexual wellness is important too, and thankfully brands typically have excellent deals for the holidays. Lelo is currently having a Cyber Monday sale with handfuls of sex toys up to 60% off (that’s a very good deal, my friends). So now you can shop for a high-quality, expert-approved sex toy at a budget-friendly price. We spotted the Sona 2, a highly-rated oral sex toy, and the F1S V2, a masturbator that is a highly-recommended sex toy for men. If you’re looking to transition your cleaning and personal care products to be a little more eco-conscious, Grove makes it easy with a whole catalog of effective, sustainable products across cleaning, beauty, personal care, and home, from brands like Mrs. Meyers, OSEA, Burt’s Bees, and more. From now through Cyber Monday, you can get up to 50% off select products, plus find new deals every day.Grove CollaborativeBuy One Hand Soap & One Dish Soap, Get One Multi-Purpose Cleaner Concentrate FreeYou have two days left to shop Hyperice’s 25% off sitewide sale, and we can tell you that you don’t want to miss it. Expert-recommended compression boots (that we happen to love), top-rated massage guns, and other recovery devices are a part of the sale for a limited time.Alo Yoga’s normally quite pricey gear is marked down quite a bit ahead of Cyber Monday. The brand is offering 30% off everything and up to 70% off already on sale items, from their bestselling Airlift leggings to trendy sherpas. Beyond the activewear, we’ll be taking advantage of the 50% off Alo Moves subscription for SELF award-winning at-home workouts, and the brand’s magnesium bath soak to kick muscle soreness.Through Cyber Monday, all of Golde’s wellness goodies are 20% off, including bundles and sets. Add the hyper-giftable Make Your Matcha set to your cart, and then add a pouch of matcha for yourself. Maybe a glowy face mask, too. ‘Tis the season to treat yourself.GoldeGolde Make Your Matcha KitVentilation and air purifiers? A match made in heaven for anyone looking to reduce their chances of spreading germs. Air purifiers are also excellent for folks with allergies, and they give off “pink noise” which, like white noise, can help you sleep. Molekule’s top-rated air purifiers are 30% off right now, which is a pretty sweet deal since they’re certainly an investment.The code “BFCM25” will get you 25% off all of Forme’s posture-correcting activewear, including sleek, soft leggings and seriously supportive bras. The pieces are normally pricey, so this discount is not one to look past.FormeForme Sculpt+ LeggingAcupuncture, cupping, and Traditional Chinese Medicine brand WTHN is known for its in-studio treatments and at-home holistic remedies. From supplements to ear seeds to skin care products, you can find all the alternative wellness essentials you need for your holiday shopping. As far as its sale goes, from now through Cyber Monday, save 25% off both in-studio and online, excluding bundles and body cups.WTHNRose Quartz Eye MaskWTHNAcupressure Mat SetFrom now through Monday, take 20% off your entire order with the promo code “CYBER22.” Yes, that means all the cult-favorite SPF is marked down, from the bestselling invisible Unseen Sunscreen to the easy-to-apply body spray. While you’re adding things to your cart, try out the Glowscreen and body lotion.AmazonSupergoop! Unseen SunscreenSupergoopSupergoop! PLAY Antioxidant Body Mist SPF 50 with Vitamin CFor all of your favorite adaptogenic powders and potions, look to Moon Juice’s 25% off sitewide sale. We’re snapping up the Magnesi-Om powder for relaxation and the Cosmic Cocoa for a yummy winter elixir. Subscriptions are 30% off, too, in case you’re looking to get repeated deliveries on all the goodies.For heavenly weighted bedding and blankets, Baloo’s got ya. Right now, you can take 30% off all weighted blankets with the promo code “GIFT30,” plus 20% off sitewide and an additional 30% off on select products like The Mini Weighted Blankets and Linen Sheet Sets.For more leakproof activewear and undies, Knix marked down the entire site 20 to 60%. Stock up on absorbent thongs, briefs, and boyshorts, and maybe try the leakproof leggings in case you’re one to go commado during workouts.KnixKnix LeakStrong Leakproof LeggingKnixKnix Leakproof BoyshortSnag 20% off Saje’s catalog of wellness goodies, from beautiful essential oil diffusers to aromatherapy oil blends. The brand also makes bath bombs, sleep products, and household cleaning products so you can practically surround yourself with fragrant essential oils.SajeAroma Glow Ultrasonic DiffuserSajeRelaxation Room Calming Diffuser Blend CollectionRelated:

If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing Black Friday wellness deals of 2022 is a one-way ticket to finding the thing that may finally, blessedly get your jaw to unclench (at least for a few minutes). Black Friday 2022 is officially upon us, and there are a massive amount of sales to peruse. Retailers like Lululemon, WTHN, Therabody, Lelo, and many others are known for self-care goods that can help you get back into your wellness routine. Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, aromatherapy with essential oils, or a beast mode workout followed by a soothing recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding. Many of these products will make excellent wellness gifts for the holiday season. Read on to discover all the info you need to know while shopping this Cyber Week, followed by some of the very best Black Friday wellness deals. We’re also keeping an eye on all of the best Black Friday deals, including beauty deals, fitness deals, clothing deals, and mattress deals.The best wellness deals you can shop right nowThe Black Friday wellness deals of 2022 are officially on, with plenty more on the way for Cyber Monday, which we’ll be keeping a close eye on. Big retailers like Nordstrom and Amazon have the largest markdowns on wellness products from brands like Apple, 23andMe, and Herbivore, but brands like Beyond Yoga, Lelo, WTHN, and Anthropologie have some excellent markdowns too (and plenty of products that make very good holiday gifts). There are lots of fitness-adjacent sales too, on exercise bikes, accessories, and activewear from Lululemon, Therabody, and Girlfriend Collective.Amazon is always a treasure trove for deals, but right now even more so. The megaretailer is rolling out its Black Friday deals every day. Heck, more like every hour. Wellness products galore line Amazon’s Black Friday deals page, including Ninja blenders for all of your smoothies, pickleball sets for warmer days ahead, 23andMe kits, Crest Whitestrips, fitness trackers from Fitbit, and sleep products. Thousands of personal care and wellness items are marked down more than 40%, so beeline to check out while the deals are still hot.Fitbit Sense 2 Advanced Health and Fitness SmartwatchAmazonCrest 3D Whitestrips Professional Effects PlusAmazonSLK by Selkirk Pickleball PaddlesAmazonNinja Nutri-Blender Plus Compact Personal BlenderAmazon23andMe Health + Ancestry Service: Personal Genetic DNA TestRead more: The Best Amazon Gifts 2022Target’s Black Friday deals are rolling out daily, and have been for weeks. Right now, score markdowns on wellness products like air purifiers from Levoit, Apple Watches, kitchen tools for meal prep from Instant Pot, noise-cancelling headphones from Beats (that also make excellent tech gifts), a neck massager, and fitness equipment deals for your home gym.TargetLevoit Core 200S Smart True HEPA Air PurifierInstant PotInstant Pot Duo Plus 9-in-1 Electric Pressure Cooker (6-qt.)Beats Studio3 Noise Canceling HeadphonesTargetDartwood Neck, Shoulder, and Back MassagerAppleApple Watch Series 7TargetHolahatha Resistance Band Workout SetRead more: The Best Target Gifts 2022Anthropologie’s sale is one of the best one’s we’ve seen—and that’s saying something. From now through tomorrow night, take 30% off sitewide—including clothing, home decor, gifts, and more. On Sunday and Monday, the sale increases to 50% off sitewide. Throughout the week, you can get 50% off already on sale items, too. There are plenty of wellness products on sale, including Vitruvi essential oils, bestselling Slip silk eye masks, Bala Bangles, and more.AnthropologieSlip x Anthropologie Exclusive Moonflower Contour Sleep MaskSimilar to Amazon and Target, Walmart is offering its Black Friday deals on a rolling basis. From exercise equipment to personal hygiene products, you can find a breadth of items on markdown right now. As far as wellness goes, Fitbit and Apple have the best deals so far, plus massage guns from Renpho, smart toothbrushes from Oral-B, and the cult-favorite Revlon blow dry brush.WalmartOral-B iO Series 6 Electric ToothbrushWalmartRenpho Percussion Muscle Massage GunWalmartRevlon One-Step Volumizer Original 1.0 Hair Dryer And Hot Air BrushWalmartApple AirPods Pro with Magsafe Charging CaseLululemon’s Black Friday and Cyber Monday sales are pretty stellar, considering there are hundreds and hundreds of items more than 50%, including workout leggings, sports bras, and other wellness accessories. Its sale section is full of best-selling fitness gear, like thick, SELF award-winning yoga mats for your mindfulness and meditation practice, the ever-popular Align leggings, foam rollers, and stretching straps.LululemonLululemon No Limits Stretching StrapLululemon Align High-Rise Pant with PocketsNordstrom’s Black Friday sale is officially here. We found some products up to 50% off, especially activewear, sneakers, and skin care products. Its offerings include sweet Le Creuset kettle and mug sets, Herbivore’s bath salts and soak set, cozy cardigans, essential oil diffusers, and Hoka recovery slides, so your wellness routine can easily get an upgrade for a lower price.NordstromVitruvi Stone Essential Oil DiffuserNordstromSmiley x By Samii Ryan Take it Easy Yoga MatNordstromHerbivore Botanicals Botanical Bath RitualEven better than its 20% off sale last Cyber Week, this year Dame is offering 22% off sitewide through Monday. Come (wink) for the top-rated hands-free couples vibrator, stay for the palm-sized clitoral vibrator that will be your new bedside favorite.DameDame Pom Flexible VibratorChances are, at least one of your friends has a Brooklinen tote bag (and some pretty great sheets). Follow suit this year and get plush robes, washable silk pillowcases and eye masks, plus bedding essentials for 25% off.Read more: The Best Nordstrom Gifts 2022Fine bedding and home decor brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly waffle pajama sets, winter-ready bed sheets, and slouchy socks are among its sale items ahead of the holidays. For even more savings, the brand is offering 20% off sitewide from now through Cyber Monday. If you’re looking for more bedroom discounts check out our Black Friday mattress and bedding sales here.Therabody, the maker of the iconic percussive Theragun massage gun, has quite a few Black Friday deals, including $150 off the hardworking Theragun Pro and $40 off the SELF Home Fitness Award-winning and ultra-portable Theragun Mini. What’s more, you can take advantage of up to $200 off its RecoveryAir compression devices. If you buy a TheraFace Pro and the hot and cold ring attachments, you’ll get a Wave Duo for free. These deals end at midnight tomorrow, so get ‘em now.TherabodyTheragun ProThis powerful tool uses percussive technology and an ergonomic design to help release deep muscle knots and cramps.The beauty megaretailer marked down thousands of products from top brands up to 50% off. In the way of wellness, we found soothing facial tools like rollers and gua sha stones, plus rich body creams and bath soaks.SephoraEllis Brooklyn Marvelous CBD Extra Rich Body Lotion CreamSephoraSephora Collection Germanium Stone Facial MassagerIntimacy and personal care brand Maude has you covered for sex toys, condoms, lube, bath soaks, massage candles, and more. Right now, if you spend $80 or more, you can take 20% off your entire order. (Cue us adding another vibrator and bath soak set to our cart.)If you’re looking for Black Friday skin care deals, we love Dermstore’s one stop shop for all of our derm-recommended cleansers, serums, and toners, as well as its hair care products, beauty tools, and more. From now through Tuesday, you can save up to 30% on over 200 must-have brands (including Briogeo, bareMinerals, Dr. Dennis Gross, Naturopathica, and Slip) and earn double rewards points on select top brands. Use the code “JOY” at checkout to get deals on Briogeo’s nourishing hair mask, Paula’s choice overnight skin treatments, NuFACE devices, and soothing ice rollers.DermstorePaula’s Choice Super Hydrate Overnight Mask (3 fl. oz.)DermstoreBriogeo Don’t Despair Repair Deep Conditioning Mask (8 oz.)NuFaceNuFACE Limited-Edition Trinity Microcurrent Skincare RegimenYou can always count on Casper for a good sale, regardless of the holiday. But its Cyber Week sale is pretty notable, with 25% off mattresses and sheets, 30% off the Comfy Bundle (which includes two pillows and a set of soft sheets), and 10% off everything else.NordstromCasper The Original Pillow (Standard Size)CasperCasper Snoozewear Blanket RobeFrom now through December 9, Girlfriend Collective’s comfortable activewear, loungewear, and accessories are 35% off, with additional markdowns on sale items, outerwear, swim, sleep, and more. You’ll find high-quality workout sets that you can match (or mismatch), plus exercise dresses, and eco-conscious basics. We’re eyeing the cushy ReSlides, lightweight leggings, and other great workout clothes.When it comes to menstrual care, opting for leakproof period underwear may be a sustainable and overall more affordable alternative to pads and tampons. Thinx is one of the most popular options, and ahead of Cyber Week, you can stock up for less. From now through Monday, the brand is offering up to 50% off Thinx and Speax styles. Take advantage of the marked down leakproof leggings and workout-ready period underwear. ThinxThinx Sport UnderwearSexual wellness is important too, and thankfully brands typically have excellent deals for the holidays. Lelo is currently having a Black Friday sale with handfuls of sex toys up to 60% off (that’s a very good deal, my friends). So now you can shop for a high-quality, expert-approved sex toy at a budget-friendly price. We spotted the Sona 2, a highly-rated oral sex toy, and the F1S V2, a masturbator that is a highly-recommended sex toy for men. LeloLelo Sona 2 CruiseIf you’re looking to transition your cleaning and personal care products to be a little more eco-conscious, Grove makes it easy with a whole catalog of effective, sustainable products across cleaning, beauty, personal care, and home, from brands like Mrs. Meyers, OSEA, Burt’s Bees, and more. From now through Cyber Monday, you can get up to 50% off select products, plus find new deals every day.Grove CollaborativeBuy One Hand Soap & One Dish Soap, Get One Multi-Purpose Cleaner Concentrate FreeAlo Yoga’s normally quite pricey gear is marked down quite a bit this Black Friday and Cyber Monday. The brand is offering 30% off everything and up to 70% off already on sale items, from their bestselling Airlift leggings to trendy sherpas. Beyond the activewear, we’ll be taking advantage of the 50% off Alo Moves subscription for SELF award-winning at-home workouts, and the brand’s magnesium bath soak to kick muscle soreness.Through Cyber Monday, all of Golde’s wellness goodies are 20% off, including bundles and sets. Add the hyper-giftable Make Your Matcha set to your cart, and then add a pouch of matcha for yourself. Maybe a glowy face mask, too. ‘Tis the season to treat yourself.GoldeGolde Make Your Matcha KitVentilation and air purifiers? A match made in heaven for anyone looking to reduce their chances of spreading germs. Air purifiers are also excellent for folks with allergies, and they give off “pink noise” which, like white noise, can help you sleep. Molekule’s top-rated air purifiers are 30% off right now, which is a pretty sweet deal since they’re investments.Another one of our favorite sexual health brands is MysteryVibe. From now through the 30th, MysteryVibe is offering up to 30% off their popular sex toys. The sale section is stocked up with some of the site’s bestsellers, like the bendable Poco G-spot vibrator and the Crescendo 2, which offers stimulation for the clitoris, G-spot, and P-spot.Acupuncture, cupping, and Traditional Chinese Medicine brand WTHN is known for its in-studio treatments and at-home holistic remedies. From supplements to ear seeds to skin care products, you can find all the alternative wellness essentials you need for your holiday shopping. As far as its Black Friday sale goes, from now through Cyber Monday, save 25% off both in-studio and online, excluding bundles and body cups (which are totally worth it full price, in our opinion).WTHNRose Quarts Face Roller KitWTHNAcupressure Mat SetWTHNBody Cupping KitWTHNRose Quartz Eye MaskTake 30% off sitewide at Beyond Yoga to score the softest leggings, loungewear, and crops for working out or simply working from home. To sweeten the deal, you can get up to 85% off already on sale items. That’s ridiculously cheap for high-quality gear, folks. Beyond YogaSpacedye Caught In The Midi High Waisted LeggingNYC-based small activewear business Daughter Lessons is offering 40% off sitewide, from on-trend athletic unitards to comfy joggers. You might just find your new favorite brand for workouts and lounging.From now through Monday, take 20% off your entire order with the promo code CYBER22. Yes, that means all the cult-favorite SPF is marked down, from the bestselling invisible Unseen Sunscreen to the easy-to-apply body spray. While you’re adding things to your cart, try out the Glowscreen and body lotion.AmazonSupergoop! Unseen SunscreenSupergoopSupergoop! PLAY Antioxidant Body Mist SPF 50 with Vitamin CRelated:

If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing early Black Friday wellness deals of 2022 is a one-way ticket to finding the thing that may finally, blessedly get your jaw to unclench (at least for a few minutes). Although Black Friday 2022 is still a few weeks away, there are a surprising amount of sales to peruse from retailers like Nordstrom, Lululemon, WTHN, Therabody, MysteryVibe, and many others known for self-care goods that can help you get back into your wellness routine.Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, aromatherapy with essential oils, or a beast mode workout followed by a soothing recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding. Read on to discover all the info you need ahead of the holidays, followed by some of the very best Black Friday wellness deals. We’re also keeping an eye on all of the best Black Friday deals, including beauty deals, fitness deals, clothing deals, and mattress deals.When is Black Friday 2022?Black Friday is on Friday, November 25. While traditionally Black Friday was a chaos-filled brick-and-mortar shopping extravaganza, online and hybrid retailers have been leading the charge in recent years, starting sales before you even consider your holiday gift list. And while it might seem far too soon to think about Cyber Monday, we’ve seen sizable shipping delays in recent years, so it might be less stressful and more fun to shop early.The best wellness deals you can shop right nowThe Black Friday wellness deals of 2022 are just starting to ramp up, with tons more on the way, which we’ll be keeping a close eye on. So far, though, big retailers like Nordstrom and Amazon have the largest markdowns on wellness products from brands like Apple, 23andMe, and Herbivore. There are lots of fitness-adjacent sales too, on exercise bikes, accessories, and activewear from Lululemon, Therabody, and Girlfriend Collective.Amazon is always a treasure trove for deals, but right now even more so. The megaretailer is rolling out its pre-Black Friday Amazon deals every day. Heck, more like every hour. Wellness products galore line the deals pages, including Ninja blenders for all of your smoothies, 23andMe kits, Crest Whitestrips, and fitness trackers from Fitbit and sleep products.AmazonNinja Nutri-Blender Plus Compact Personal BlenderAmazon23andMe Health + Ancestry Service: Personal Genetic DNA TestAmazonCrest 3D Whitestrips Professional Effects PlusFitbit Sense 2 Advanced Health and Fitness SmartwatchAmazonLectroFan Evo White Noise Sound MachineRead more: The Best Amazon Gifts 2022Target’s Black Friday and Cyber Monday deals are rolling out weekly until the holiday. Right now, score markdowns on wellness products like Apple Watches, kitchen tools for meal prep from Ninja, noise-cancelling headphones from Beats (that also make excellent holiday tech gifts), a neck massager, and fitness equipment for your home gym.AppleApple Watch Series 7TargetNinja Foodi 5-in-1 Air Fryer With Dualzone Technology (6 qt.)TargetDartwood Neck, Shoulder, and Back MassagerBeats Studio3 Noise Canceling HeadphonesTargetHolahatha Resistance Band Workout SetTargetLasko Ultrasonic Cool Mist HumidifierRead more: The Best Target Gifts 2022Similar to Amazon and Target, Walmart is offering its early Black Friday deals on a rolling basis. From exercise equipment to toys, you can find a breadth of items on markdown right now. As far as wellness goes, Fitbit and Apple have the best deals so far, but we’re definitely keeping an eye on more price cuts to come.WalmartFitbit Versa 2 Health & Fitness SmartwatchWalmartApple AirPods Pro with Magsafe Charging CaseLululemon’s Black Friday and Cyber Monday sales last year were pretty stellar, considering there were hundreds and hundreds of items more than 40%, including leggings, sports bras, and other wellness accessories. The brand hasn’t said much about its Black Friday plans for 2022, but its secret “We Made Too Much” sale section is full of best-selling fitness gear, from thick yoga mats for your mindfulness and meditation practice to the ever-popular Align leggings.Lululemon Align High-Rise Pant with PocketsNordstrom is offering quite a few early Black Friday deals in its always-packed sale section. Its holiday deals include sweet Le Creuset kettle and mug sets to Herbivore’s bath salts and soak set, your wellness routine can easily get an upgrade for a lower price. Last year, Nordstrom offered up to 50% off thousands of items, like activewear, essential oil diffusers, skin care products, recovery equipment, and more—so we’re expecting more of the same once the retailer formally announces its Cyber Week deals.NordstromHerbivore Botanicals Botanical Bath RitualRead more: The Best Nordstrom Gifts 2022Fine bedding and home decor brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly waffle pajama sets and slouchy socks are among its sale items ahead of the holidays. For even more savings, the brand is offering 20% off sitewide from November 21 through November 28.Therabody, the maker of the iconic percussive Theragun massage gun, has a few recovery items on sale before Black Friday kicks off, including the hardworking Theragun Pro and the ultra-portable (and still powerful) Theragun Mini. Though the brand hasn’t announced the details of its Black Friday and Cyber Monday offerings, we imagine it’ll be just as sweet (if not sweeter) than last year, when it offered up to $200 off its suite of workout recovery products. If you’re looking for Black Friday skin care deals, we love Dermstore’s one stop shop for all of our derm-recommended cleansers, serums, and toners, as well as its hair care products, beauty tools, and more. We’re counting down the days until we can score major deals. From November 19 through the 29th, you can save up to 30% on over 200 must-have brands (including Briogeo, bareMinerals, Dr. Dennis Gross, Naturopathica, and Slip) and earn double rewards points on select top brands. Can’t wait? The sale section has a few hidden gems, including ice globes and Slip’s bestselling silk eye mask.DermstoreDermstore Collection Ice Globes (Set of 2)From November 19 through December 9, Girlfriend Collective’s comfortable activewear, loungewear, and accessories are 35% off, with additional markdowns on sale items, outerwear, swim, sleep, and more. There are plenty of pre-Black Friday items on sale, too. You’ll find high-quality workout sets that you can match or mismatch. We’re eyeing the cushy ReSlides, lightweight leggings, and other great workout clothes.When it comes to menstrual care, opting for leakproof period underwear may be a sustainable and overall more affordable alternative to pads and tampons. Thinx is one of the most popular options, and ahead of Cyber Week, you can stock up for less. From November 23 through November 28, the brand is offering up to 50% off Thinx and Speax styles. If you can’t wait (us either!), select pieces are on sale now in its Last Calle Sale, from marked down leakproof leggings and workout-ready period underwear. ThinxThinx Sport UnderwearSexual wellness is important too, and thankfully brands typically have excellent deals for the holidays. Lelo is currently having an early access Black Friday sale. You can shop for a high-quality sex toy at a budget-friendly price. We spotted the Sona 2, a highly-rated oral sex toy, and the F1S V2, a masturbator that is a highly-recommended sex toy for men. LeloLelo Sona 2 CruiseAnother one of our favorite sexual health brands is MysteryVibe. From November 17 through the 30th, MysteryVibe is offering up to 30% off their popular sex toys. Until then, the sale section is stocked up with some of the site’s bestsellers, like the bendable Poco G-spot vibrator and the Crescendo 2, which offers stimulation for the clitoris, G-spot, and P-spot.Acupuncture, cupping, and Traditional Chinese Medicine brand WTHN is known for its in-studio treatments and at-home holistic remedies. From supplements to ear seeds to skin care products, you can find all the alternative wellness essentials you need for your holiday shopping. As far as its Black Friday sale goes, from November 21 through the 28th, save 25% off both in-studio and online, excluding body cups and bundles.WthnWthn Glow Boost BundleWthnWthn Face Your Allergies BundleRelated:

Walmart is proving that even the nation’s largest retailer may not be immune to the economic pressures that are causing consumers to reevaluate their spending habits. 

Rising food prices meant more shoppers flocked to Walmart in the most recent quarter in search of grocery deals.
Courtesy Photo

The Bentonville, Ark.-based firm revealed quarterly earnings Tuesday before the market opened, improving on top-line revenues, but failing to meet Wall Street’s expectations after falling short on bottom-line profits. Company shares fell nearly 9 percent at the start of Tuesday’s trading session. 
“Bottom-line results were unexpected and reflected the unusual environment,” Doug McMillon, president and chief executive officer of Walmart, said in a statement. “U.S. inflation levels, particularly in food and fuel, created more pressure on the margin mix and operating costs than we expected. We’re adjusting and will balance the needs of our customers for value with the need to deliver profit growth for our future.”  

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For the most recent quarter, or the three-month period ending April 30, total revenues grew 2.4 percent to about $141 billion, up from more than $138 billion a year ago. Comp sales at Sam’s Club grew 10.2 percent, and 17.4 percent on a two-year stack. Membership income rose 10.5 percent. 
Walmart U.S. e-commerce sales increased 1 percent, or 38 percent on a two-year stack. Last August, McMillon said the company’s global e-commerce business was on track to reach $75 billion in revenues by the end of the year. The company still hasn’t said whether it has reached that goal yet.
Meanwhile, ​​net sales at Walmart International fell $3.5 billion during the most recent quarter, or 13 percent to $23.8 billion, negatively impacted by $5 billion, due to divestitures. The retailer logged $2.05 billion, down from $2.73 billion during last year’s first quarter, as a result. 
The results are a mixed bag. Walmart’s affordably priced food selection means consumers are increasingly flocking to the mass channel for their grocery needs. But McMillon added on Tuesday morning’s conference call with analysts that inflation is also lifting the average ticket price. Shoppers are responding by purchasing fewer discretionary items, resulting in smaller overall basket sizes. 
“As expected, consumers are increasingly drawn to the lower price points that Walmart can offer for groceries and Walmart is taking market share in food, but higher food sales is also putting pressure on gross margin,” Moody’s retail analyst Mickey Chadha wrote in a note. He added that the higher inventory levels “could lead to increased promotional cadence in the coming quarters if consumers continue to pull back, which could increase pressure on earnings. It is increasingly difficult to pass on higher prices to consumers while dealing with higher wages and employee costs.”
In terms of food costs, McMillon said there’s been double-digit inflation. “And I’m concerned that inflation may continue to increase. As it relates to Walmart U.S. general merchandise sales, we knew that we were up against stimulus dollars from last year, but the rate of inflation in food pulled more dollars away from [general merchandise] than we expected as customers needed to pay for the inflation in food,” he said.

Aside from rising consumer food and gasoline prices, executives on the call told analysts that additional headwinds came from higher-than-expected inventory levels (up 32 percent for the quarter, year-over-year), added fuel costs in the supply chain and increased labor expenses. 
“As the Omicron variant case count declined rapidly in the first half of the quarter, more of our associates [who] were out on COVID-19 leave came back to work faster than we expected,” McMillon said. “We hired more associates at the end of last year to cover for those on leave. So we ended up with weeks of overstaffing. That issue was resolved during the quarter, primarily through attrition.”
In addition, U.S. fuel cost the retailer more than $160 million more during the quarter than originally expected.

Doug McMillon, president and chief executive officer of Walmart
Courtesy Photo

Still, McMillon expressed optimism for the future. 
“Across our businesses, we had a strong top-line quarter,” he said. “There were some things that happened during the quarter that were different than we expected and we’re trying to be very transparent about those things. There seems to be more uncertainty now in a very fluid environment. And so, we’ll just deal with that.”
One way will be by slashing prices in high-margin areas, such as apparel, in an effort to manage excess inventory. While this might seem counterintuitive, McMillon said shoppers on a budget are more likely to notice. 
“Part of what’s at play here is [that] you’ve got food inflation moving up, but we’ve got general merchandise categories, like apparel and some of our hardlines categories, to play with,” he said. “And the beauty of it is [that] customers are even more price sensitive right now. They’re attention to fuel prices and high-food prices is high. And so when you bring [a price of] something down in sporting goods or hardware, one of these other categories, they notice even more than they would notice before and that makes the elasticity impact be different than it would be otherwise, which blends the mix up.” 
In addition, some tailwinds for the quarter included things like game consoles, as well as patio furniture, grills and gardening supplies, thanks to warming temperatures.

“In terms of the consumer themselves, we’ve seen strong growth with higher-income consumers, middle-income and lower-income, but we do see a definite strength with high-ticket items,” John Furner, president and CEO of Walmart U.S., said on the call. “With some consumers and others, we do see some switching, which would include switching specifically from brands to private brands. And where we see the switching from brands to private brands, we’ll continue to watch that for a group of customers, but we’ve got to all work harder to keep prices low for the American consumer.”
McMillon added: “It’s important to recognize that there’s more than one consumer. We serve the whole country. [With] the U.S. in particular, we’ve got a breadth of customers and they behave differently. [With] some customers, we are seeing some indications of change throughout the quarter, but that’s not true for all of them.”

Pieces from Walmart’s Love & Sports brand.
Courtesy Photo

Walmart has worked hard over the last few years to expand its assortment of merchandise, particularly in fashion. The big-box retailer now sells more than 1,000 third-party apparel, accessories, and beauty and wellness brands — such as Levi’s, Reebok, Free People, Jordache, Eloquii, Space NK and Kris Jenner’s home cleaning brand Safely — and continues to add to the scale and breadth of its portfolio of brands each quarter. Earlier this month, the firm expanded its distribution of period-panty brand Proof to approximately 4,000 Walmart stores.
In addition, Walmart has an extensive list of its own apparel brands, three of which are worth more than $2 billion, although the company declined to say which ones. The list includes sustainable innerwear and maternity brand Kindly, swimwear and activewear brand Love & Sports, and apparel brands Free Assembly and Scoop, of which luxury designer Brandon Maxwell serves as creative director.
“Maintaining price competitiveness is the key risk for Walmart in today’s inflationary environment,” Landon Luxembourg, senior analyst at research firm Third Bridge, wrote in a note. “As consumer wallets come under pressure, private brands will likely take the stage as consumers trade down from a pure decision of opting for lower-cost items. Walmart’s private brand portfolio, which was a focus area over the last four to five years, has now doubled its assortment. However, it has not grown consumer mind share and lack recognizability versus Target and Costco’s competing private assortment, which may be more sought after by consumers.”

Walmart anticipates current quarter revenues will increase more than 5 percent, excluding divestitures. U.S. comp sales are also expected to grow — between 4 percent and 5 percent — excluding fuel, while earnings per share are expected to be flat to up slightly, excluding divestitures.  
For the full year, the company expects net revenues will rise about 4 percent, excluding divestitures. Walmart U.S. comp sales are expected to increase roughly 3.5 percent, excluding fuel, while earnings per share for the year will decrease about 1 percent, excluding divestitures.
The company ended the quarter with $11.8 million in cash and cash equivalents and more than $32 million in long-term debt. 
Shares of Walmart, which closed up 0.11 percent Monday to $148.21, are up 6.7 percent, year-over-year.
“We don’t expect this miss to become a norm, seeing that Walmart has historically outperformed competition during tough economic times,” Arun Sundaram, senior equity analyst at CFRA Research, wrote in a note. His firm maintained its “buy” position on Walmart’s stock, but cut the 12-year price target by $3 to $162 a share. “The good news is most of these issues seem to be isolated to the quarter and margins should improve in the second quarter and the back half of the year as Walmart works through excess inventory and better matches pricing with costs.”

At this point, wellness is more than just a quarantine trend. It’s blossomed into an entire lifestyle with recovery and readiness being equally as important as hitting a personal fitness record or counting your daily macros. We all want to live our best lives, and luckily in 2022, technology and access provides us with tools like infrared sauna blankets and compression boots to better reach optimal health. Another top tool of the moment, and popular wellness gift comes in the form of a handheld deep tissue massage gun.
With Theragun and Hypervolt leading the race, it seemed like these tools went viral overnight (massage chairs had a moment, of course, but quickly lost favor as they’re big and bulky). Despite their recent rise to fame, however, deep tissue massagers have actually been a go-to resource for professional athletes, trainers and physical therapists for awhile now.

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Deep tissue massage guns are handheld percussion tools that combine a conventional massage with vibration therapy, offering an accessible way to get in a routine massage to keep you feeling and performing your best. The benefits range from improved mobility and range of motion to reduced onset muscle soreness, so you can enjoy more dynamic warm-ups and static cool downs during your workouts. These tools are also designed to help minimize stress and tension for a happier you day-to-day.
We researched, reviewed and tested dozens of handheld percussion devices at every price point to bring you the 13 best deep tissue massagers you can buy. These gun-style, mobile gadgets will get your body moving and grooving, pain free.
Top Deep Tissue Massagers
Theragun Elite Deep Tissue Massager
Expert Pick
You’re probably wondering, is anything better than Theragun? While it comes at a pretty penny, The Theragun Elite is not only the brand’s latest innovation, but the industry’s too. Sure, you can compare it to other massage guns, but to put it simply, Theragun dominates the space. With 120 minutes of total battery life, an ergonomic multigrip to reduce hand and wrist strain, a QX65 motor with QuietForce technology and a connected Bluetooth app, it doesn’t get any better than this Theragun massager. The intensity is the real deal, which is why this is a go-to brand for pro athletes. The customizable speed and six interchangeable heads let you personalize each massage session for every muscle, aliment and step in your body maintenance or recovery process.

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Theragun Elite

$400

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The Lyric Theraputic Deep Tissue Massager
Most Stylish Percussion Massage Gun

The Lyric Theraputic Massager fits right in with your other aesthetically pleasing wellness tools like Bala Bangles and the Beast Health personal blender. It’s stylish as hell with technology that lives up to its good looks. It comes in four chic colors (Blueprint, Terracotta, Stone, Slate and Granite), along with a docking station for storage and four massage head attachments. It’s simpler and easier to handle than the pricey Theragun Elite, making it a better option for storage and travel. It uses something called RhythmTherapy that combines touch and movement with vibroacoustic frequencies to stimulate the nervous system. The optional extension handle makes this one of the best full body massage machines to target hard-to-reach spots.

The Lyric Theraputic Massager

$200 
$179

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Sharper Image Powerboost Deep Tissue Massager
If around $100 is your budget for a quality deep tissue massage gun, look no further than Sharper Image’s Powerboost Deep Tissue Massager. This entire system comes complete in an organized carrying case for easy storage and portability. We consider this one of the best deep tissue massagers and back massagers for knots because of its dramatically different interchangeable heads. You get a ball, flat, bar, fork and cone-shaped attachments to customize the type of deep tissue massage your body calls for.

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Sharper Image Powerboost Deep Tissue Massager

$122

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HoMedics Therapist Select Plus Massage Gun
Best Value Massage Gun
This under-$100 massage gun from HoMedics does the trick with technology that puts this in the running of the best. You get six different intensities and six different interchangeable attachments that give you complete control. This percussion gun comes highly reviewed by physical therapists and trainers because of its powerful and adjustable speed and vibration frequency. The only thing lacking about the device is its more minimal four-hour battery life. But for $90? You can’t quite beat it.

reatiler

HoMedics Therapist Select Plus Percussion Massage Gun

$149

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Hyperice Hypervolt GO Deep Tissue Massager
Best Portable Percussion Massage Gun
Hyperice offers comparable quality and technology to that of Theragun. It’s much easier to handle thanks its compact size and has a serious muscle-massaging motor. It’s the official technology recovery brand of the NFL and has led the race in recovery products in general. While we love all of Hyperice’s items, the efficiency and portability of the Hyperice Hypervolt GO is unmatched. When it comes to deep tissue massager reviews, this model has some of the best, with over 1,000 near-perfect comments on Amazon. If you’re looking for less to handle with a strong motor, go for the GO.

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Hyperice Hypervolt Go

$199 
$159

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Wahl Deep Tissue Massager
The unique ergonomic design is what helped the Wahl deep tissue percussion massager make this list. At under-$50, it’s a non-cordless budget massager that works well for those hard-to-reach areas. The variety of attachment heads make this gadget versatile enough for targeting small pressure points to a much wider surface area. The sleek, long handle brings accessible-over muscle comfort to the back, neck, shoulder, legs, hands, feet and full body.

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Wahl Deep Tissue Percussion Massager

$41

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Theragun Mini Deep Tissue Massager
Theragun had to make the list, twice. The Theragun Mini is the brand’s lightest, most portable handheld deep tissue massager. It can be slipped into a jacket pocket (skiers and snowboarders, we’re looking at you) or stowed away in an overnight weekend bag without bulking it up. It brings the Theragun force to the palm of your hand to soothe those cramps and muscle aches when you’re on the go. It lets you choose between 2,100 and 2,400 percussions per minute, which exceeds the industry standard.

Theragun Mini Deep Tissue Massager

$199

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Lola Massage Gun
Easiest to Handle Massage Gun
Massage guns were never thought to be chic or stylish until Lola dropped its pink massage gun. One major complaint women specifically have about massage guns are how bulky they are to hold. Lola solved that problem through its minimal, ergonomic design and added a pop of color. You get a U-shape, flat, ball and cone custom attachments and four different speeds. It’s as simple as it gets: lightweight, silent and fast. Plus it’s under $100, making it a great gift for any woman (or to treat yourself).

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Lola Massage Gun

$799

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SKG Massage Gun
Best Heated Massage Gun
The SKG handheld deep tissue massager is the only one on this list that provides combination heat therapy to warm up muscles. It has three speeds, three heat settings and three attachment heads for a variety of use. The heat mimics a warm compress for both relaxation and flexibility. It’s a palm-sized design that users say is easy to operate and change settings with one hand — a convenient feature most other brands don’t think to include. You get up to 3,200 pulses per minute, which is pretty intense for such an affordable tool.

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SKG Massage Gun

$159 
$129

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Sportneer Deep Tissue Muscle Percussion Massager Gun
The technology of the Sportneer deep tissue massager gun is pretty advanced for how affordable it is. It comes with four speed levels and four different attachment heads. It also as an “intelligent massaging mode” that increases the intensity when you apply more pressure, a new feature in this category. The one-pound gun might be small, but offering up to 3,200 RPMs, it packs quite the punch.

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Sportneer Deep Tissue Muscle Percussion Massager Gun

$79

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Copper Fit Massage Gun
The Copper Fit massage gun simplifies all the needed features. With four different percussion levels ranging from 1,600 to 2,4000 RPMs, you get the basics you need to soothe muscles and relieve tension for under $50. The battery only lasts three hours, but should be sufficient for plenty of at-home use while watching TV or hanging with friends.

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Copper Fit Massage Gun

$50

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Renpho Percussion Massage Gun
Renpho’s percussion massage gun brings the most variety on this list. The touchscreen device allows you to choose from 20 different adjustable speeds, so you can get the exact massage your body needs. Plus, it clarifies which speeds awaken muscles, relax fascia, decompose lactic acid to soothe sore muscles and provide a deep massage. And, it even has a professional mode. The range goes from 1,400 RPMs to 3,200. You get eight hours of battery life and six different interchangeable heads. In our opinion, this baby is worth a lot more than $100. Go read the 6,000 five star reviews on Amazon if you don’t believe us.

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Renpho Percussion Massage Gun

$99

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Ekrin Athletics B37 Massage Gun
Although not as well known as Theragun and Hypervolt devices, the Ekrin Athletics B37 massage gun is another great option. We especially love that the device has a lower handle to accommodate full body reach and higher handle for more precision and power. The gun is perfectly angled at 15 degrees for an easier target on most muscles. With five speed levels that range from 1,400 to 3,200 RPM, the B37 brings a wide range of power to provide deep tissue massage or delicate treatment.

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Ekrin Athletics B37 Massage Gun

$229

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More Information on Deep Tissue Massagers
We spoke to a few renowned physical therapists and personal trainers to learn about the science behind massage guns and why they are an efficient tool in reaching optimum wellness. Whether you’re a CrossFit athlete, a pilates pro or not an athlete at all, these tools can benefit you.

How do Electric Deep Tissue Massagers Work?
Although manual massage tools (like foam rollers) allow for more mobility, electric massage guns give us access to a self-massage without putting in the work of using our body weight.
“It’s nice to use a light tool to place on your sore thigh after a spin class rather than foam rolling (even if it’s a vibrational roller),” says Vinh Pham, physical therapist & founder of Myodetox. “Sometimes you wanna just chill.”
He explains that electric deep tissue massagers “take the therapeutic effects of self-massage and enhance it with vibrations,” targeting specific regions while giving you control over vibration intensity and frequency. “This vibrating sensation increases blood flow to the muscle region and also has positive neurophysiological effects at the skin/fascia/muscle/nervous system level,” he adds.
According to Joluis De Los Santos, Physical Therapist behind ExoArmer Therapy and AIM Sports Medicine a deep tissue massager also help improve range of motion. This is because the device can influence tightness of the myofascia tissue, a flexible connective tissue that surrounds your muscles. It’s interconnected through the entire body and it’s meant to move like thick chewing gum. “When healthy, myofascia is strong and flexible, but when the body experiences an injury or lack of motion to an area, the myofacia becomes taut and inflexible,” De Los Santos says. “This makes the range of motion limited and tissue pliability decreases. A deep tissue massager has a high vibration frequency that can improve myofacia tightness, improving mobility and alleviating tension or pain.”
Additionally, deep tissue massage guns can reduce onset muscle soreness (or what the pros call DOMS) after an intense workout. Muscles soreness occurs as a direct result of microtears in the muscle tissues, which De Los Santos explains are a sign that the body is starting to heal itself by sending growth factors to the targeted area. “The increased blood flow through use of a massage gun helps input nutrients and outpost waste to the area of DOMS, which can decrease pain.”
Types of Electric Deep Tissue Massagers
The best deep tissue massage guns come with interchangeable heads. The most common is the large round head, which works well on large muscle groups like the quads, glutes, hamstrings and lats, while a smaller round head is meant for smaller muscles. A U-shape head is meant to target muscles along the spine or joints. You’ll find a cone or trigger point head that is typically used to pinpoint knots or problem areas. Rarely, you’ll find a flat surface head with acupressure dots, ideal for IT bands, hamstrings and the chest. Any type of wedge attachment is meant to loosen the neck and upper back.

Percussion Massage Gun Safety 
Both Pham and De Los Santos agree that a massage gun should be used as needed, for no more than five to 10 minutes at a time. It can be used for a warm up or cool down during exercise, or for therapeutic pain relief. 
De Los Santos says to “avoid using hard attachments over bony prominences like the spine, shoulders or knee cap. Move the massager around without keeping it in one spot for too long.” All muscles are different and can handle different frequencies, so it’s important to listen to your body. “Some [muscles] can withstand higher forces like the quads and glutes, while the forearms, hands and feet are thinner and can elicit pain,” he says.
The experts also agree that using a deep tissue massager is just one small part of muscle wellness. “To get the most out of your body and improve muscle wellness one must incorporate stretching, mobility and functional strengthening,” De Los Santos says. “These tools can really help with warm-ups, cool downs and pain relief, but they do not replace professional strength coaches, massage therapists, physical therapists, chiropractors, athletic therapists, sports physicians, orthopedic surgeons and everyone else in between. They are tools meant to help you in a safe manner, and complement your physical activity and well-being. 
“You still need to see health care practitioners to optimize your movement goals and address nagging pains that prevent you from moving and participating in life,” Pham adds. 

Wellness is more than just a buzzword, folks, and we can assure you it’s here to stay. Health is most definitely the new wealth, and it’s not going anywhere. In fact, as a society, we are prioritizing mental health, cleaner beauty products, better-for-you ingredients, exercise and recovery more than ever before. Whether it was the pandemic or just plain evolution, there are a plethora of products out there that claim to improve the quality of life. 
But wellness comes in all different shapes, sizes and forms, which makes it a win-win gift-giving category. By giving the gift of wellness, you’re inspiring a healthier lifestyle with the rush of opening a shiny new present. So, what are the best wellness gifts you ask? Well, you’ve come to the right place. Our team of experts scoured the market to research and review the best wellness gifts of 2021 with style, function and price point in mind. From sleek fitness gadgets to life-changing kitchen appliances and self-care sets for just about every body part, you’re bound to find some type of wellness gift for the people on your shopping list. 

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Put wellness first this year and skip the fashion gifts for women and for men (although we’ve got that covered, too). From the best luxury candles and candle gift sets that turn your home into a sanctuary to the best spa gift baskets for a zen at-home experience, we have a recommendation for it. And if you’re looking for a deeper dive into the best bath bomb sets, the best jade rollers, general skin care tools or the best sleep masks, we’ve got the skinny on those, too. But for now, shop this lovely list of the 50 best wellness gifts of 2021. Snag the decadent CBD nut butter, luxurious crystal silk eye mask and the best infrared sauna blanket before it’s too late. And, don’t forget to treat yourself while you’re at it!
Bala The Hourglass Roller
If they are a true wellness guru, they have the OG Bala Bangles, they might even have the Bala ring. What they don’t have in their aesthetically pleasing at-home fitness bin is the latest and greatest foam roller from Bala’s floor series. This isn’t your typical recovery roller at the gym. It’s specially sculpted to feel soft yet provide firm support to massage those muscles in a comfortable rollout.

Bala Hourglass Roller

$45

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HigherDose Infrared Sauna Blanket
By now, you know we’re huge fans of The HigherDose Infrared Sauna Blanket. This splurge-worthy gift will detoxify, relax and warm through safe infrared bulbs in the comfort of your home. The laundry list of benefits make this a top item on every wellness guru’s wish list.

HigherDose Infrared Sauna Blanket V3

$499

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Baina Green and White Roman Pool Towel
Name a more aesthetically-pleasing towel, we’ll wait. The Baina checkered towel can be used for the pool, bath time and most definitely for those #selfcaresunday all-wrapped-up mirror selfies. It’s made in Portugal from the most luxurious organic materials and is just enough of a splurge, turning a mundane experience into something special.

Baina Green and White Roman Pool Towel

$105

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The Five Minute Journal
Wellness gurus claim that documented guided gratitude is the best way to start your day. And the number one reason why people don’t journal is because it’s too time consuming. The Five Minute Journal is exactly what it sounds like. For just five minutes a day, the structured exercises in this book will bring on more mindfulness and an expanded consciousness.

The Five Minute Journal

$34

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Vegamour Gro Hair Serum
Healthy hair is coveted by all. The Vegamour Gro Hair serum is a shiny step in a self-care process that brings strong, hydrated, full hair back after years of damage. The result is 52% fuller hair after after a few months of use — just check the hundreds of glowing user reviews if you don’t believe us.

Vegamour GRO Hair Serum

$50

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Dyson Pure Hot + Cool Air Purifier HP04
Clean air is all the rage these days in a Covid world. While it should always be a priority, the pandemic made the demand for air purifiers skyrocket. Just like Dyson’s top-rated hair dryer, the brand’s air purifier is the best in the biz. It’s a heater, a fan, and more importantly, it gets rid of bacteria, toxins and allergens in the air. It’s super high tech and connects to WiFi so you can monitor and adjust air quality in real time. The list of features goes on and on, but take it from us, this is one tried-and-true splurge-worthy item worth your pretty penny.

Dyson Pure Hot + Cool Air Purifier

$649.99 
$615

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Emma Lewishman Illuminating Creme
A post-cleanse, morning face cream sets the tone for your entire day. And when it’s Emma Lewishman’s Illuminating Brighten Your Day Creme, every day starts on the right foot. It’s ultra-rich and moisturizing, but feels super light as it slowly seeps into the skin’s barrier. A daily face cream isn’t something to skimp on, and this piece of self care makes the perfect gift.

Emma Lewishman Illuminating Creme

$78

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Beast Blender
Say hello to the perfect smoothie. This personal Beast blender tops all others on the market. With the touch of a button, it goes through a quieter blending process that uses an intermittent pulse to perfectly liquify or cream-ify your nutrients. Plus, it looks chic as hell on any countertop.

Beast Blender

$155

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APL Women’s Streamline Sneakers
Consider these your go-to sneaker for your neighborhood walks, training sessions at the gym or treadmill jogs. They also provide support for running errands and look cute with any athleisure outfit.

APL Streamline Sneakers

$300

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The Beauty Chef Omega Elixer
This omega elixer from The Beauty Chef is the beauty industry’s best kept secret to naturally hydrated skin, especially in the cold winter months. One teaspoon of the citrus vanilla elixer can be taken alone or mixed into teas and foods. It’s made with all-natural ingredients like chia seed oil, evening primrose oil and fermented algae.

The Beauty Chef Omega Elixer

$59

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Bearaby Organic Cotton Weighted Blanket
Anyone that owns a weighted blanket will tell you how much it’s changed their lives. Whether you’re looking for a quick nap or need to decompress after a stressful day, the added weight over your body feels like a warm hug. The chunky Bearaby knit brings the benefits of the weight without overheating you in the most stylish bed topper.

Bearaby Organic Cotton Weighted Blanket

$249

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The Route Day Drink
The Route Beauty carefully crafted the most perfect pick-me-up spritz. The Day Drink will freshen up the afternoon slump sans caffeine. It’s the perfect hydration tonic made with cucumber and essential minerals to put a pep in your step — it’s so refreshing, you’ll want to drink it!

The Route Day Drink

$50

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Teapigs Licorice and Peppermint Tea Bags
Not all tea is created equal. And if you’ve ever tried Teapigs, you know that for a fact. The licorice peppermint flavor is a standout, but you can’t go wrong with any. Even nondrinkers love the bold soothing flavor of this top-rated tea brand.

Teapigs Licorice and Peppermint Tea Bags

$24

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SolaWave Wand and Serum
Going into 2022, beauty junkies are all about the benefits of red light therapy. The SolaWave Wand is the new jade roller. It reduces the appearance of wrinkles with therapeutic warmth and microcurrents like an expensive spa facial in the comfort of your home, and in five minutes! It works best when paired with the serum.

The Solawave Wand and Serum Kit

$181

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Stasher Bags
Consider Stasher Bags a must-have kitchen item going into 2022. The reusable silicone bags are better for the planet, reducing plastic baggy waste. Plus, they can be thrown in the microwave and dishwasher. It’s a worth-it investment because you’ll never have to buy baggies again.

Stasher Silicone Reusable Bags

$46

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Alo Yoga Airbrush High Waist Flutter Leggings and Sports Bra
Everyone and their mother is obsessed with Alo Yoga, and for good reason. Once you feel how buttery soft and perfectly body-hugging their material is, you’ll never want to take your Alo ‘fit off.

Alo Yoga Air Brush High Waist Flutter Leggings and Sports Bra

$180

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Kanjo Premium Acupressure Mat
The popularity of acupressure mats soared with at home-fitness tools over the Covid-19 lockdown. This Chinese Therapy version is designed to help treat anxiety and chronic pain, boost blood flow and endorphins and improve sleep.

Kanjo Premium Acupressure Mat

$80

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Seed Daily Synbiotic
Seed is like the “It Girl” of probiotics on the wellness scene right now. Mainly because it’s more than just a probiotic. This daily synbiotic has both pro and pre-biotics that work in harmony to keep your gut and body healthy.

Seed Daily Synbiotic

$50

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Camelbak Classic Light Bike Hydration
Wellness gurus love a good outdoor adventure. Whether they’re on a bike ride, a day hike or a ski trip, it’s vital to stay hydrated. Camelbak makes that easy with this Classic Light Bike Hydration pack. Technically it’s for biking, but we tested it for multiple outdoor activities and found that it provides sufficient hydration while still feeling super lightweight on your back.

CamelBak Classic Light Bike Hydration Pack

$47.00 
$44

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Supernal Cosmic Glow Oil
This silky Supernal oil will be your new favorite step in your skin-care routine. Made from a blend of oils fortified with vitamin C and omegas, it penetrates the skin quickly while leaving a glowing, soothing finish.

Cosmic Glow Oil Supernal

$108

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Glossier The Skincare Edit
If you have Instagram, you’ve seen Glossier swarm the bathroom counters of pretty much every beauty guru. This lineup isn’t just an internet fad. The products are packaged nicely and work really great. You can’t go wrong with the travel-friendly Skincare Edit, with a full skin-care routine lineup that’s TSA-approved.

Glossier The Skincare Edit

$50

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Lululemon Everywhere Belt Bag
Athleisure calls for a hands-free belt bag that you can run errands in without having to worry about a purse hanging over your shoulder. This under-$50 gift from Lululemon will please pretty much anyone.

Lululemon Everywhere Belt Bag

$38

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Manduka Yoga Grip Gel
Avid yogis know the frustration of slipping on their mat during downward dog, or especially when they’re trying to nail a new pose and have achieved both strength and flexibility to get there. Manduka’s Yoga Grip Gel solves that problem.

Manduka Yoga Grip Gel

$15

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J.R. Watkins Aloe and Green Tea Lotion
Consider this the answer when you’re on a tight gift budget but still want to give something nice. Everyone can always use a pump of nourishing body lotion. This J.R. Watkins Aloe and Green Tea lotion is the perfect under-$20 present that feels a bit more luxe than Bath and Body Works.

J.R. Watkins Aloe and Green Tea Lotion

$15.94 
$15

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 Vitruvi Stone Diffuser
One of the best essential oil diffusers you can buy, this stone version from Vitruvi once had an 8,000-person waitlist. And now, the brand launched a collection of new colors in the same cult-favorite stone design. It feels like a work of art on your side table that projects spa vibes into any space.

Vitruvi Stone Diffuser

$119

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Parachute Waffle Robe
Plush bathrobes are great and all, but they’re not always functional and take up tons of closet space. The waffle robe however, is still super cozy, soft and warm without the bulk. It’s like your fancy spa robe but now yours to own thanks to Parachute, who makes some of the best bathrobes on the market.

Parachute Waffle Robe

$119

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The Ergatta Rower
It’s a chic fitness machine that almost feels like a video game. The Ergatta Rower is handcrafted from locally sourced cherry wood for a natural vibe through stellar high technology. You get game-based, full-body, low-impact workout challenges daily. It’s sleek, elegant and easily moveable and storable.

The Ergatta Rower

$2,199

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Sakara Life The Popcorn Trio
Eating healthy doesn’t mean you have to cut out ALL indulgences. Sakara Life’s Popcorn trio brings that old timey holiday tin tradition covering caramel, butter and cheese flavors in health-forward ingredients that taste just as good.

Sakara Life Holiday Popcorn Trio

$45

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Diptyque Figuier Candle
No one in the history of history has ever been disappointed upon opening a Diptyque candle. For the living room, bathroom, bedroom and beyond Diptyque turns any room into a fancy boudoir (including with its Christmas-themed options for getting into the holiday spirit).

Diptyque Figuier Candle

$68

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The Sill Monstera Deliciosa
Any plant from The Sill is the perfect wellness gift when shopping for someone that has everything. You can never have enough plants, right?! The Sill sends them off in pretty packages with a custom pot and note.

The Sill Monstera Deliciosa

$52

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Ostrichpillow Luxury Travel Pillow
There’s nothing worse than a sore neck after falling asleep wrong on a long flight. The Ostrichpillow luxury travel pillow solves that problem and helps you fall asleep more comfortably on a plane, bus or anywhere really.

Ostrichpillow Luxury Travel Pillow

$60

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The Lyric Theraputic Massager
At-home massage guns are an investment piece that will get your body movin’ and groovin’ after a killer workout. They also help combat chronic pain and ease stress and anxiety. The Lyric is a strong contender among the best at-home deep tissue massagers. Plus, it’s totally chic.

The Lyric Theraputic Massager

$199.95 
$180

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The Poet Suction Toy
Self pleasure is a form of wellness. The Poet from Smile Makers isn’t your typical vibrator. It comes with three different suction sizes for ultimate clitoral stimulation. Gift it to your BFF that needs some lovin’ and snag one for yourself (you won’t regret it).

The Poet Suction Toy

$120

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Kumiko Micellar Cleansing Water
Supermodels swear by the use of micellar water to cleanse off toxins and makeup from the day. It’s far more luxurious and nourishing than what you’ll get from the tap and is a vital step in any skin-care routine. Kumiko’s Micellar Cleansing water has echinacea flower extract, supreme almonds and Japanese matcha to achieve glowing hydration that nourishes and repairs the skin no matter how heavy your makeup is. Bonus points when you add on the toner to accompany it!

Kumiko Micellar Water

$35

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The DB Method Squat Machine
When you squat on your own at the gym, you’re probably missing out on some major muscles in the glutes. This Kardashian-approved squat machine forces you to engage every single butt muscle to lift, sculpt and tone that booty.

The DB Method Squat Machine

$329

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Baloo Living Sleep Stone Mask
Crystals lovers will swoon over this beautiful silk sleep mask from Baloo Living. You can swap out different crystals like rose quartz for love or amethyst for calming, intentionally pocketed at the third eye chakra as you relax and dream.

Baloo Living Sleep Stone Mask

$64

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Papinelle x Karen Walker Love Letter Cotton & Silk Pajamas
Pajamas are always a good gift idea, but when they written with love from Karen Walker in the most luxurious silk-cotton blend, you’re taking it to a whole new level. There’s no better way to start or end your day.

Papinelle x Karen Walker Love Letter Cotton & Silk Pajamas

$169

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Fabe & Mane HoliRoots Healthy Hair Ritual Set
Hair health is a major part of wellness, and Fabe and Mane’s HoliRoots Healthy Hair Ritual Set includes the brand’s bestselling products. The result is a hydrated and healthier mane. Plus, the massager comb feels like heaven.

Fabe & Mane Hair Ritual Set

$39

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The Ohm Store Truth and Journal Set
True wellness gurus know the power of a singing bowl. The sound vibration is much deeper than any Spotify playlist. This Ohm Store brass bowl is hand hammered in Kathmandu, Nepal and accompanied by a pocket-sized journal to help awaken your spiritual practice.

The Ohm Store Truth and Journal Set

$57

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Herbivore Blue Tansy Resurfacing Clarity Mask
With nearly 2,000 perfect reviews from Sephora customers, the Herbivore Blue Tansy Resurfacing Clarity Mask is a surefire, crowd-pleasing gift. It drastically reduces the size of pores and has a cooling sensation, leaving the skin nourished, hydrated and glowing.

Herbivore Blue Tansy Resurfacing Clarity Mask

$39.44 
$32

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Osea Malibu Undaria Algae Body Oil
The harsh winter weather has us all dreaming of warmer days. Osea Malibu’s body oil brings that beachy warm glow to you all year round. It’s formulated with all-natural oils that penetrate the skin to feel hydrated all day long.

Osea Malibu Undaria Algae Body Oil

$48

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Groovy Butter Duo
Just when you thought they couldn’t put CBD in anything else, Groovy Butter launched a delicious nut butter duo. The hazelnut cacao tastes better than Nutella (yup, we went there) without any added sugar. And the almond butter is creamy and nutty perfect, for a fruit pairing or smoothie topping. Get your daily dose of CBD through a healthy nut butter (and maybe lather on some CBD oil, a soothing CBD cream or indulge in one of the best CBD bath bombs for further relaxation while you’re at it). What a time to be alive!

Groovy Butter Duo

$40

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Larq Movement Bottle
The Larq bottle isn’t your typical reusable travel hydration vessel. It’s become a vital product in a post-pandemic world. It’s a rechargeable bottle that purifies water in 60 seconds every two hours, neutralizing up to 99.9% bacteria using UV light.

Bespoke Post

Larq Movement Bottle

$78

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Hum Nutrition Immunity Defenders Set
Health is the new wealth, and supplements are the new gifted chocolates. What better way to stay ahead of sickness by defending it with Hum Nutrition’s Immunity Defenders set. It comes with vitamin D3, which helps boost your mood, support your immune system and facilitates calcium absorption to promote strong bones and teeth.The Air Patrol Supplement is formulated with vitamin C ester and bioflavanoids that also boost your immune system, while promoting a healthy skin barrier and lung function.

Hum Nutrition Immunity Defenders Set

$22

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Haus The Cocktail Kit
Excessively drinking sugary cocktails usually ends in a bad hangover. But sometimes, it’s difficult to drink less when they taste so good, especially over the holidays when there are nonstop parties. The Cocktail Kit from Haus is a series of apéritifs and recipes at a lower alcohol content — stronger than wine, weaker than whiskey and much better for you. They are made with all-natural botanicals for a fresh, clean and modern approach to cocktail hour.

Haus The Cocktail Kit

$60

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Sparitual The Hand Wellness Set
Turn your spa trip into a ritual with Sparitual’s at-home Hand Wellness set. This package will treat, hydrate and polish both the nails and hands. It’s a wellness gift you never knew you needed.

Sparitual The Hand Wellness Set

$50

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Open Meditation, Yoga, Breath Work+ Membership
Open is a digital subscription to meditation, breath work, yoga, pilates classes and more. The company uses approachable tools like music and sound through this high-tech zen platform. Even people that claim they “can’t” meditate have fallen in love with Open’s approach. A simple breath work session could feel like a full body and mind workout.

Open Memberhsip

$20/month

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Arrae Holiday Box Set
This Hailey-Bieber-approved, all-natural supplement box contains everything you need to debloat and destress. Arrae’s Bloat and Calm products are designed to work together for optimal digestion and wellness, especially after you indulge in something that doesn’t agree with your stomach. Bring on the gluten! (jk)

Arrare Holiday Box Set

$120

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Koala Eco All Natural Pink Grapefruit and Peppermint Room Spray
Not all cleaning products are “good” for you. In fact, many are made with chemicals we shouldn’t be breathing in or are bad for the environment. Koala Eco’s all-natural products use bacteria-killing essential oils that turn any space into a sanctuary. We love the brand’s entire lineup, but this pink grapefruit and peppermint room spray makes the perfect gift.

Koala Eco All Natural Starter Collection

$47

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Kroma 5-Day Reset
Holidays are the time to enjoy the dessert, carbs and sugar crashes (in moderation). But January marks the time to get back into a wellness routine. What better way to kickstart your health than with a celebrity-favorite reset program? This five-day program from Kroma will have you sipping and eating all day long, so it feels more like a true meal program.

retailer

Kroma 5-Day Reset

$365

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If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing the current Cyber Monday wellness deals for 2021 is a one-way ticket to finding the thing that will finally, blessedly get your jaw to unclench (at least for a few minutes). Although Cyber Monday is coming to an end, there are still plenty of sales to peruse from retailers like Nordstrom, Lunya, Brooklinen, and many others known for their comfy, cozy self-care goods. Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, or a soothing workout followed by a thorough recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding, many of which we’ve highlighted below. Read on to discover some of the very best Cyber Monday wellness deals in 2021 from Amazon, Nordstrom, Target, Tushy, Therabody, and more. We’re also keeping an eye on all of the best Cyber Monday deals, including sex toy deals, beauty deals, and fitness deals.Place your orders ASAP, as many of these deals will expire in a matter of hours. Plus, it’s smart to shop now, as supply chain-related shipping delays are plaguing this holiday season.In addition to the fantastic holiday deals on clothing and cookware that you can find at Nordstrom right now, the retailer has also discounted several enticing wellness items by as much as 50%.BalaBala Steel Power RingNordstromHydro Flask 16-Ounce Wide Mouth Cap BottleNordstromBlissy Dream Mulberry Silk Set (4-Piece)Within Amazon’s Cyber Monday sale you’ll find plenty of feel-good items to consider, including this foot massager that doesn’t just knead and squeeze your tired toes, but also keeps them toasty warm with its built-in heater—it happens to make a lovely holiday gift, too.DearfoamsDearfoams Sydney Shearling Scuff SlipperAmazonNekTeck Shiatsu Foot Massager with HeatAmazonAerogarden Harvest Indoor Hydroponic GardenThe luxe sleepwear brand is holding its first sale ever right now, and that means 26% off sitewide on washable silk pj sets and sleep masks, stunningly soft robes, and more. You have until November 30 to browse this momentous event. LunyaLunya Washable Silk Tee SetYou might know of Layla for its award-winning mattress, but don’t sleep on its ultra-soothing weighted blanket, which our former senior health editor called “soft, versatile, easy to keep clean, and very, very effective at delivering on the promise of cocooning you away from the world under a solid mass of coziness.” And now, you can get said cocoon for $60 off. Layla Weighted Blanket (20-Pound)SELF Fave bidet company Tushy is ringing in Cyber Week with a very on-brand discount code—and a sale that cannot be missed if you’re in the market for a bidet: Through today, use the code BROWNFRIDAY to take 40% off any Tushy bidet attachment through today. Starting on Cyber Monday, this code changes to CYBERBUMDAY. And on Tuesday, November 30 through December 5, use LETITSPRAY to save 25% sitewide (including on the brand’s new electric bidet TUSHY Ace).TushyTUSHY Classic 3.0 BidetFine bedding brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly bathrobe and slipper offerings are among its sale items now.ParachuteParachute Classic Turkish Cotton RobeIf you don’t prioritize physical recovery from your workouts or just, you know, daily life, maybe a handy (and effective) new gadget will show you all the good a little rest can do. Therabody, the brand behind the beloved Theragun percussive massager, is running its biggest sale of the year right now and offering up to $200 off its product range until November 30. TherabodyTheragun MiniHere’s a handheld, pocket-sized percussive massaging device that’s extra portable for soothing on-the-go.With the code BLACKFRIDAY, you’ll be able to take 20% off a new Brooklinen robe, which will feel like you’re wrapped in a warm hug. And, if you’re also shopping for bedding and towels this Cyber season, check out the rest of Brooklinen’s sale items before the event ends on November 30.Meditation newbies and regulars alike will delight at Calm’s biggest sale of the year, which will take 50% off annual memberships and 60% off lifetime subscriptions. The recreational brand’s Cyber Monday sale is now underway, with 25% off sitewide and as much as 70% off select styles, anyone who’s been itching to get back to nature—or just have a new fleecy crewneck for chilly mornings—should jump on these discounts.The weighted blanket that started it all, plus its newer iterations like this toasty warm flannel version, is on sale now for 30% off as part of Gravity’s Cyber Week sale, which will run until November 30. Just use the code BLACKFRIDAY30 when you check out—and consider grabbing a mask while you’re at it.GravityGravity Weighted Flannel Sherpa Blanket (15 lb.)You’ll find some seriously cozy items amid Huckberry’s streamlined lifestyle essentials during its sale right now, in which items are available for as much as 40% off.  HuckberryFlikr Fire Personal Concrete FireplaceTake up to 50% off The Sill’s selection of plants, which will please both beginners and advanced plant parents. If you’re still new to the houseplant world, you’ll be surprised just how much more tranquil your living room will feel with a little extra green in it.If you lust after Lululemon’s activewear, you won’t want to miss their rare Cyber Monday sale. Brand new deals launched today, with savings up to 40% off on their leggings, sports bras, accessories, and more. Though the sale will run through November 30, shop now, as sizes are running out fast. See all of the standout deals here.LululemonLululemon Crush the Flush Face Moisturizer (Full Size)If you’re planning on adding mindfulness practices to your routine or trying new workouts from the warmth of your living room this winter, your body and mind will want you to get in on this deal from P.volve: From now until November 30, take 30% off its home workout kits and get the equipment you need, plus a digital membership to its wide range of classes (which includes stretching, cardio, strength training, meditation, and recovery options). If you treat your nightly skin-care routine as time to unwind and recharge after a long day, Skinstore has the sale you’ve been looking for. Enjoy deals on major skin-care brands like SkinCeuticals, Christophe Robin, and Sunday Riley, and give your regimen the refresh it deserves.SkinstoreChristophe Robin Cleansing Purifying ScrubSkinstoreSkyn Iceland Hydro Cool Firming Eye GelsWith leggings, shorts, sports bras, and sweatshirts that are soft enough to arguably double as loungewear, Girlfriend Collective’s gear is great for whatever your day holds in store. Take 30% off everything, excluding gift cards, during Girlfriend Collective’s sale and see why it’s one of our favorite size-inclusive, eco-conscious brands.If you won’t be home for the holidays this year, an order of site-specific candles and essential oils from Homesick may make the distance feel less far. And, even if you will be back in town, Homesick’s goods are so on-point (the New York City candle is inspired by Central Park) you’ll want one for your collection anyway. Right now, orders of $30 or more are 15% off; orders of $65 or more are 25% off; and orders of $100 or more are 35% off.Anyone who’s looking to cut back on coffee—or just try something new—should stop by Golde’s Super Holiday Sale now and enjoy 20% markdowns on matcha and turmeric latte blends (among many other very tasty goods).GoldeGolde Original Turmeric Latte BlendGoldeGolde Make Your Matcha KitFor bath soaks and lubes that help you feel good—like, really good—check out Foria’s sitewide sale for 30% off its range of CBD- and botanical-infused wellness products until November 29 (free shipping on orders will apply as well). And let the good times roll.ForiaForia Relief Bath SaltsVitruvi’s stylish product range is now 30% off for its sitewide sale. Its essential oil kits come in soothing blends like Nightcap, Reset, and Dusk, while its diffusers can run for hours, ensuring long-lasting aromatic vibes. After all, you simply can’t relax when your home doesn’t smell nice.Anyone who deals with household allergies will breathe a little easier when they take up to 40% off a selection of Molekule’s advanced (and aesthetically pleasing) air purifiers, including the Mini model, which offers a range of coverage up to 250 square feet. Add a splash of green to your life with Horti’s plant subscription (now 30% off) and accessories (now 15% off) with code GREENTHUMB.Related:

If you’re anything like us, you’re always on the lookout for items that will help you relax, and browsing the current Cyber Monday wellness deals for 2021 is a one-way ticket to finding the thing that will finally, blessedly get your jaw to unclench (at least for a few minutes). With Cyber Monday upon us, there are plenty of sales to peruse from retailers like Nordstrom, Lunya, Brooklinen, and many others known for their comfy, cozy self-care goods. Whether your go-to remedy for stress is a long nap under a weighted blanket, an at-home spa day, or a soothing workout followed by a thorough recovery routine, rest assured that you’ll be able to snag markdowns on items that will help you find your grounding, many of which we’ve highlighted below. Read on to discover some of the very best Cyber Monday wellness deals in 2021 from Amazon, Nordstrom, Target, Tushy, Therabody, and more—and bookmark this page, as we’ll update it through Cyber Week with wellness sales as they start and end. We’re also keeping an eye on all of the best Cyber Monday deals, including sex toy deals, beauty deals, fitness deals, and more.Place your orders ASAP, as many of these deals will expire at the end of Cyber Monday. Plus, it’s smart to shop now, as supply chain-related shipping delays are plaguing this holiday season.In addition to the fantastic holiday deals on clothing and cookware that you can find at Nordstrom right now, the retailer has also discounted several enticing wellness items by as much as 50%.BalaBala Steel Power RingNordstromHydro Flask 16-Ounce Wide Mouth Cap BottleNordstromBlissy Dream Mulberry Silk Set (4-Piece)Within Amazon’s Cyber Monday sale you’ll find plenty of feel-good items to consider, including this foot massager that doesn’t just knead and squeeze your tired toes, but also keeps them toasty warm with its built-in heater—it happens to make a lovely holiday gift, too.AmazonTriducna Shiatsu Back, Neck, and Shoulder MassagerAmazonKoolaburra by UGG Milo SlipperAmazonRenpho Foot Massager Machine with Heat and RemoteThe luxe sleepwear brand is holding its first sale ever right now, and that means 26% off sitewide on washable silk pj sets and sleep masks, stunningly soft robes, and more. You have until November 30 to browse this momentous event. LunyaLunya Washable Silk Tee SetSELF Fave bidet company Tushy is ringing in Cyber Week with a very on-brand discount code—and a sale that cannot be missed if you’re in the market for a bidet: Through today, use the code BROWNFRIDAY to take 40% off any Tushy bidet attachment through today. Starting on Cyber Monday, this code changes to CYBERBUMDAY. And on Tuesday, November 30 through December 5, use LETITSPRAY to save 25% sitewide (including on the brand’s new electric bidet TUSHY Ace).TushyTUSHY Classic 3.0 BidetFine bedding brand Parachute knows you deserve to feel as cozy out of bed as you do when you hit the hay—which is why its snuggly bathrobe and slipper offerings are among its sale items now.ParachuteParachute Classic Turkish Cotton RobeIf you don’t prioritize physical recovery from your workouts or just, you know, daily life, maybe a handy (and effective) new gadget will show you all the good a little rest can do. Therabody, the brand behind the beloved Theragun percussive massager, is running its biggest sale of the year right now and offering up to $200 off its product range until November 30. TherabodyTheragun MiniHere’s a handheld, pocket-sized percussive massaging device that’s extra portable for soothing on-the-go.With the code BLACKFRIDAY, you’ll be able to take 20% off a new Brooklinen robe, which will feel like you’re wrapped in a warm hug. And, if you’re also shopping for bedding and towels this Cyber season, check out the rest of Brooklinen’s sale items before the event ends on November 30.Meditation newbies and regulars alike will delight at Calm’s biggest sale of the year, which will take 50% off annual memberships and 60% off lifetime subscriptions. The weighted blanket that started it all, plus its newer iterations like this toasty warm flannel version, is on sale now for 30% off as part of Gravity’s Cyber Week sale, which will run until November 30. Just use the code BLACKFRIDAY30 when you check out—and consider grabbing a mask while you’re at it.GravityGravity Weighted Flannel Sherpa Blanket (15 lb.)You’ll find some seriously cozy items amid Huckberry’s streamlined lifestyle essentials during its sale right now, in which items are available for as much as 40% off.  HuckberryFlikr Fire Personal Concrete FireplaceTake up to 50% off The Sill’s selection of plants, which will please both beginners and advanced plant parents. If you’re still new to the houseplant world, you’ll be surprised just how much more tranquil your living room will feel with a little extra green in it.If you lust after Lululemon’s activewear, you won’t want to miss their rare Cyber Monday sale. Brand new deals launched today, with savings up to 40% off on their leggings, sports bras, accessories, and more. Though the sale will run through November 30, shop now, as sizes are running out fast. See all of the standout deals here.LululemonLululemon Crush the Flush Face Moisturizer (Full Size)If you’re planning on adding mindfulness practices to your routine or trying new workouts from the warmth of your living room this winter, your body and mind will want you to get in on this deal from P.volve: From now until November 30, take 30% off its home workout kits and get the equipment you need, plus a digital membership to its wide range of classes (which includes stretching, cardio, strength training, meditation, and recovery options). If you treat your nightly skin-care routine as time to unwind and recharge after a long day, Skinstore has the sale you’ve been looking for. Enjoy deals on major skin-care brands like SkinCeuticals, Christophe Robin, and Sunday Riley, and give your regimen the refresh it deserves.SkinstoreChristophe Robin Cleansing Purifying ScrubSkinstoreSkyn Iceland Hydro Cool Firming Eye GelsWith leggings, shorts, sports bras, and sweatshirts that are soft enough to arguably double as loungewear, Girlfriend Collective’s gear is great for whatever your day holds in store. Take 30% off everything, excluding gift cards, during Girlfriend Collective’s sale and see why it’s one of our favorite size-inclusive, eco-conscious brands.If you won’t be home for the holidays this year, an order of site-specific candles and essential oils from Homesick may make the distance feel less far. And, even if you will be back in town, Homesick’s goods are so on-point (the New York City candle is inspired by Central Park) you’ll want one for your collection anyway. Right now, orders of $30 or more are 15% off; orders of $65 or more are 25% off; and orders of $100 or more are 35% off.Anyone who’s looking to cut back on coffee—or just try something new—should stop by Golde’s Super Holiday Sale now and enjoy 20% markdowns on matcha and turmeric latte blends (among many other very tasty goods).GoldeGolde Make Your Matcha KitGoldeGolde Original Turmeric Latte BlendFor bath soaks and lubes that help you feel good—like, really good—check out Foria’s sitewide sale for 30% off its range of CBD- and botanical-infused wellness products until November 29 (free shipping on orders will apply as well). And let the good times roll.ForiaForia Relief Bath SaltsVitruvi’s stylish product range is now 30% off for its sitewide sale. Its essential oil kits come in soothing blends like Nightcap, Reset, and Dusk, while its diffusers can run for hours, ensuring long-lasting aromatic vibes. After all, you simply can’t relax when your home doesn’t smell nice.Anyone who deals with household allergies will breathe a little easier when they take up to 40% off a selection of Molekule’s advanced (and aesthetically pleasing) air purifiers, including the Mini+ model, which offers a range of coverage up to 250 square feet. Add a splash of green to your life with Horti’s plant subscription (now 30% off) and accessories (now 15% off) with code GREENTHUMB.Related: