virginie viard

Chanel Métiers d’Art 2022

Chanel Métiers d’Art 2022

At a time when fashion is obsessed with NFTs and the metaverse, Virginie Viard paid a vibrant tribute to traditional craftsmanship with her Métiers d’Art collection for Chanel, unveiled on Tuesday at the French luxury house’s new center for specialty workshops on the outskirts of Paris.Editors, clients and celebrities including Sofia Coppola, Lucy Boynton and Vanessa Paradis trekked out to the working-class area north of Paris under leaden skies to discover the striking 275,000-square-foot building designed by architect Rudy Ricciotti, which is home to 600 artisans.
Its graphic white concrete shell, evoking giant threads, was echoed in the embroidered pockets of the elongated black tweed coat that opened the show. Dense sequined embroideries evoked graffiti patterns, while baggy knit shorts and oodles of gold chains nodded to streetwear culture.

Chanel Métiers d’Art 2022
Dominique Maître/WWD

There was a plethora of outerwear for braving the chilly outdoors: think tweed coats twinkling with silver sequins, paired with ruffle-edge bleached jeans or CC-logo pants; cozy cardigans with big patch pockets, piled onto sequined dresses and tops, or a tweed bomber jacket with sweatshirt sleeves embroidered with pearls.

There was a tug-of-war between the urban influences and the proportions of the outfits, which seemed geared toward a more mature customer with midi-length skirts and bulky jackets and coats. But the embellished pieces shone, especially a purple outfit incorporating a knit dress, sequined vest and tweed jacket.
For more conservative types, Viard offered an elongated black jacket with jagged lines of silver sequins; a monastic floor-length cream tweed coat, and a breezy take on a classic Chanel uniform, consisting of a white shirt, black cigarette pants and a sheer black chiffon duster coat, topped with a black boater hat.
As the longtime liaison between her predecessor, the late Karl Lagerfeld, and the house’s specialized suppliers, Viard has an encyclopedic knowledge of their skills. But she marveled at seeing them grouped under one roof, in airy workshops designed to make use of natural light.
“It’s amazing. It feels like going to university,” the designer said during a preview. “It’s a marvelous mix of modern architecture with all these ancient tools.”
Before the show, guests were split into groups to visit some of the workshops in the company of celebrity chaperones including U.S. rapper Pharrell Williams, Spanish choreographer Blanca Li and French musician Sébastien Tellier.
The site is home to embroiderers Lesage and Montex; shoemaker Massaro; feather and flower expert Lemarié; milliner Maison Michel; pleater Lognon; grand flou atelier Paloma, and goldsmith Goossens. It also houses the lingerie and swimwear brand Eres.
Decked out in a black-and-white-checked tweed jacket and long skirt overlaid with black tulle, Li joined Hubert Barrère, artistic director of Lesage, for a tour of its facilities, which includes an archive of 50,000 samples dating from 1858 to the present day, some of which were laid out on a table in a glittering patchwork.
Asked to describe the impact of the move to its new quarters, Barrère quipped: “We jumped from the 19th century to the 21st century in the space of a single day.” In addition to facilitating exchanges with other houses, the building, which is structured around a courtyard garden, offers all modern comforts.
However, he noted that some of the techniques used by his team have remained unchanged since the Middle Ages. “No computer can replace the human hand,” Barrère said.

Blanca Li
Stéphane Feugère

Smiling broadly, Li noted that the workshop spent months embroidering the ceremonial jacket she wore for her recent induction into the prestigious Académie des Beaux-Arts. “The design comes from the period of Napoleon and has always been done with a needle and thread,” she said, mimicking a sewing gesture.
The annual Métiers d’Art show, now in its 20th edition, is unique to Chanel, acting as a showcase for the 41 companies grouped under the company’s Paraffection subsidiary. They supply not only Chanel, but dozens of other luxury brands worldwide.
To highlight the work of the houses, Chanel developed a multipronged activation, including a film choreographed by dancer Dimitri Chamblas, projected on giant screens before the display. Soo Joo Park, the model and DJ who recently made her singing debut under the name Ether, surprised guests by jumping onstage during the show for a live performance.
The invitation box included a collection of texts by the likes of rappers MC Solaar and Abd al-Malik, as well as writers such as Anne Berest and Nina Bouraoui. Meanwhile, French animation studio Remembers produced eight animated films and illustrations that portray models close to the house in imaginary worlds inspired by eight specialized workshops.
But perhaps the best ambassadors for the project were the VIP guests in attendance.
“I’m just really taken aback by how moving it was to watch the show and be here in person,” said Boynton. “And you just feel such a sense of celebration all around, I mean, to witness that kind of artistry and that walking art up close. And obviously, in the context of the time apart that we’ve had, it was very special.”
The “Bohemian Rhapsody” star was fresh off of a visit to Goossens. “I got to see the jewelry being made, and it was just such a vital reminder of the intricacy that goes into each piece and how personal that therefore feels when you’re wearing it,” she said.

Lucy Boynton.
Stéphane Feugère

Boynton has just wrapped filming on the historical drama “Chevalier,” in which she stars as French queen Marie Antoinette, though she didn’t set foot in France during the shoot, due to to the coronavirus pandemic.
“I’m actually going, after this, tomorrow to Versailles for the first time to see it in real life, so after all the research and studying I’ve done, and how familiar I am with it in 2D, I’m very excited to see it in all its glory,” she said, adding that she hopes the film will change people’s perception of Marie Antoinette, who was executed during the French Revolution.
“She’s been villainized, historically, in a way that seems kind of exclusively reserved for women throughout history. So having to kind of put that all aside and start from scratch and realize, for one, how young she was when she was thrown into that context, but also really appreciate her personality for what it was as well — it was an important education,” she said.
Marder also had big shoes to fill with her latest role as French Holocaust survivor, politician and women’s rights campaigner Simone Veil in Olivier Dahan’s upcoming “Simone Veil: A Woman of the Century,” set for release in February.
“This woman was a gift from the heavens. I felt a lot of pressure for the film to live up to the character, and it was also an incredible honor,” said Marder, who plays Veil between the ages of 15 and 37. “As a young actress, I feel it’s the kind of adventure you only live once.”

Chanel Métiers d’Art 2022
Dominique Maître/WWD

Marder was tasked on Tuesday with hosting a visit to Lognon and she took the role just as seriously, visiting the workshop a week ahead of time to get to know its team.
“There isn’t really any school that teaches pleating, so they learn the technique from each other verbally. The average age is 27, so it’s pretty incredible. I find it very moving and necessary and poignant that Chanel is making it possible to bring together the métiers d’art that inspire each other and feed off different influences,” she said.
Paradis, meanwhile, was taken with the sparkle and glamour of the collection.
“When I come to a show, I’m always making mental notes of outfits for red carpet events, but I’m also thinking about the stage. This show was perfect for that, because you have all these sequined jackets, things you can totally picture on stage at a concert, because they catch the light and they move so well,” the French singer and actress said.
“This is luxury fashion, but I regard these outfits as works of art, the same way that you would look at a sculpture or a painting. A Métiers d’Art show truly awes the senses. Each trade is given top billing. It’s dazzling,” she said. — With contributions from Miles Socha

On the Latest Episode of Good Morning Vogue, A New Allure: How Virginie Viard is Making Chanel her Own

On the Latest Episode of Good Morning Vogue, A New Allure: How Virginie Viard is Making Chanel her Own

Chanel is a magic name in fashion. Its double-C logo, known all around the globe, needs no translation. Nor do Chanelisms like the quilted bag, camellias, or the number 5. In this episode of Good Morning Vogue, Anna Wintour and Hamish Bowles are joined by Sofia Coppola, Inez Van Lamsweerde, Vinoodh Matadin, and others as they decode some of the house codes, as set forth by the founder, Gabrielle “Coco” Chanel, Karl Lagerfeld, and current creative director Virginie Viard, who expresses her preference for simplicity and joins in the fun.
“Chanel is its own world,” notes Van Lamsweerde, and it was one that reflected the exquisite taste of the founder, who, as her own best model, was the face of the brand. Having started as a milliner, Chanel transformed fashion in the 1920s by introducing simple dresses and jackets in jersey (a then unheard-of fabric for luxury fashion) that a woman could live, love, dine, and dance in. When Chanel reopened her house in 1953, having shuttered it during the war, her tweed cardigan suits with passementerie trim and chain-weighted hems once again became a uniform of the chic.
Karl Lagerfeld, who took charge of the brand in 1983, proved that the house could stand, and flourish, in the (physical) absence of its founder. “Karl,” says his close friend and Vogue’s Global Editorial Director Anna Wintour,” was Superman.” Having absorbed the house codes, Lagerfeld gave them a post-modern makeover, adding elements from the street, as well as his captivating sense of humor. It was such an exciting and powerful mix that Lagerfeld’s legacy equals that of Coco’s.
Chanel is now in the capable hands of Virginie Viard, who worked side-by-side with Lagerfeld for years. Without discarding all that came before, she is quietly asserting her own signature, a combination of soft femininity and rock ’n’ roll edge. And, as Bowles notes, with Viard at the helm the house is once again led by a woman designing for other women. Vive la femme!
Read Next: How Virginie Viard is Reimagining Chanel for the House’s Next Chapter
Featuring: Anna Wintour, Virginie Viard, Hamish Bowles, Inez and Vinoodh, and Sofia CoppolaDirector: Nikki PetersenProducer: Amanda MessengerAssociate Producer: Kevin MohunDirector of Photography: Etienne BaussanB-camera Operator: Franck OnouvietSound Mixer: David Amsalem AlbertiniAssociate Producer: Kevin MohunProduction Assistant: Zakariya BoujanaEdited by: Henry Busby and Ann LupoAssociate Director, Postproduction: Nicole BergAssistant Editors: Andy Morell and Billy Ward
Sound Mixer: Bobb BaritoV.P., Digital Video Programming and Development: Robert SemmerCreative Editorial Director: Mark GuiducciPostproduction Supervisor: Marco GlinbizziLine Producer: Jessica ShierProduction Manager: Edith PauccarSpecial thanks: Chanel, the Ritz Paris, La Reserve Paris
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Chanel RTW Spring 2022

Chanel RTW Spring 2022

It was flashback time for photographers at the Chanel show, which was staged in a replica of the Carrousel du Louvre, the cavernous venue that hosted many Paris Fashion Week shows in the 1980s and 1990s.Snappers were grouped around a raised runway for a high-energy show that brought to mind late creative director Karl Lagerfeld’s supermodel extravaganzas in the ’90s. Models flipped their hair, jutted their hips and winked as they paraded in graphic swimsuits, logo-patterned dresses and tweed suits in a throwback palette of lilac, pink and yellow.

While some had a field day with the brief, others were visibly less comfortable vamping it up. The prize for Most Winning Smile went to Jill Kortleve, while Mariam de Vinzelle won for Most Dramatic Hair Toss, and Louise de Chevigny for Best Use of an Accessory, for her deft way with a chiffon stole.

With the Grand Palais undergoing renovations, Chanel switched to a temporary replacement venue near the Eiffel Tower for its first runway show with an audience in 12 months. The dark, cramped setting afforded less of a stage for peacocking Chanel clients, but gave creative director Virginie Viard an excuse to play with the show format.

Since succeeding Lagerfeld following his death in 2019, she has brought in a variety of big names to shoot the brand’s campaigns and press kits, which Lagerfeld personally lensed for more than three decades. “I’ve never taken pictures, but it’s something that fascinates me,” Viard said in a preview. “It magnifies the collection.”
The show decor, dominated by a giant image of model Vivienne Rohner holding a camera, was a tribute to those image-makers, including Inez Van Lamsweerde and Vinoodh Matadin, who were positioned at the end of the podium to record the action for Chanel’s digital broadcast later in the day.
Guests entered through a room where giant screens showed black-and-white footage of brand ambassadors, including Lily-Rose Depp and Blackpink’s Jennie, picking up cameras and preening in a director’s chair. Inside, photographers jostled to get a picture of the stars in person.
Rohner was first on the runway, in a low-cut white swimsuit and black T-shirt that were a perfect foil for the accessories: two-tone flats, a black 2.55 handbag, an oversize quilted tote and oodles of necklaces, in the kind of pileup that Lagerfeld made a trademark of ‘90s Chanel.
Some looks appeared teleported from that era: a cropped T-shirt with “Chanel” spelled out in sequins was paired with a long black skirt with a thong peeking over the waistband, while a pink cardigan came with a matching crop top and shorts. Handbags shaped like bottles of No. 5 perfume, which celebrates its centenary this year, are sure to generate waiting lists.
Viard offered oversized jackets in a variety of hues, including a lilac version printed with double-C logos. Miniskirts featured extended flaps in the back, while a black leather quilted dungaree had the aura of an instant classic.
Flou tends to be Viard’s weak point, and this show was no exception, with a closing sequence of chiffon dresses in an oversized butterfly print that felt like a downer, compared to the rest of the colorful lineup.
Viard took a risk by transporting her audience back to a golden period for Chanel, running the danger of being unfavorably compared with her predecessor. While the media-shy designer will never match Lagerfeld’s bombastic presence, this was a customer-friendly outing that should keep the brand’s cash registers ringing.
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All the Highlights from Day Two of Paris Haute Couture Week Fall/Winter 21-22

All the Highlights from Day Two of Paris Haute Couture Week Fall/Winter 21-22

Armani Privé, Ronald Van der Kemp, Chanel
The world’s most skilled designers continue to present their latest masterpieces in a combination of both virtual and physical shows in Paris. Read on for more highlights from day two of haute couture week and check back for more updates.

Ronald Van der Kemp

Ronald Van der Kemp’s 35 pieces in this fall 2021 couture collection are rarer than ever. The Dutch designer known for being a sustainability advocate created the collection with used denim, felted textile trash, and recycled fabrics proving that sustainability can look modern and timeless.

“It’s also a sort of a metaphor of a clean slate from where to start anew after all we’ve been though,” said Alexandre Vauthier about his fall 2021 couture collection. The pieces unveiled, are sprinkled with crystals in a monochrome palette belonging in the dream closet of every woman. From feathered ponchos, embroidered black leather perfectos to sequined bodysuits and see-through pleated chiffon capes, Vauthier once again balanced dramatic access and sophisticated restraint.

Virginie Viard took us back to the 30s in Chanel’s fall 2021 haute couture collection. The pieces were characterized by a lightness of touch, inspired by impressionist artist Berthe Morisot and the Cubist Marie Laurencin. Bouffant skirts made from nothing else but tweed are married with delicate bustiers of pale pink embroidery or delicate lace in addition to Viard’s “little deshabilles” lingerie-like pieces. To end the collection on a high note, the bridal look personified by Margaret Qualley in soft pink satin worn with a dreamy sequined veil transported us to the era of Gabrielle Chanel.
Armani Privé

Powerful, bold, and colorful, Armani Privé’s collection called Shine included all the colors of the rainbow; hints of red, blue, green, splashes of pink and purple. This year’s fall (which may look like spring to some) couture collection incorporated mercurial silk organza that moved effortlessly and fluid-like across the runway, as well as elegant and playful draped chiffon, and tulle dresses. The fresh, glowy pastel palette was seen throughout the show, from feathered jackets, to flowing silk gowns.
Read Next: All the Highlights from Day One of Paris Haute Couture Week Fall/Winter 21-22

Chanel Plans to Stage a Fashion Show With Guests in July

Chanel Plans to Stage a Fashion Show With Guests in July

LES BAUX-DE-PROVENCE, France — Chanel is heralding the return of physical fashion shows in Paris, with plans to stage a display with guests during the French capital’s couture week in July.
As France prepares to gradually lift lockdown restrictions from May 19, the luxury house is getting ready to hold what will be its first show with an audience in nine months. The venue it has chosen is the Palais Galliera, the fashion museum that briefly reopened in October with a large-scale exhibition on Gabrielle “Coco” Chanel.
“I hope other houses will follow,” Bruno Pavlovsky, president of fashion and president of Chanel SAS, told WWD in an interview, as the brand separately prepared to unveil its cruise collection online on Tuesday at 6 p.m. CET. 

The Fédération de la Haute Couture et de la Mode, French fashion’s organizing body, has not yet specified the format of the upcoming men’s and haute couture shows in June and July, after several seasons of online-only presentations.
Chanel has a special link with the Palais Galliera, as the exclusive sponsor of its new area for permanent exhibitions. The Chanel retrospective was forced to close on Oct. 29 after only a few weeks as France imposed strict measures designed to curb the spread of the coronavirus. It will reopen from May 19 to July 18, the museum said.

Meanwhile, Chanel is lobbying for its competitors to once again rally behind Paris Fashion Week, after a year that has seen a number of major labels, including Saint Laurent, Balenciaga and Celine, break away to show on their own schedule. 
“I hope that everyone returns to the structure of the official calendar because the strength of Paris lies in its fashion weeks, whether men’s or women’s, haute couture or ready-to-wear. I think we need to come back to a bit of discipline in terms of organization. It’s important. We have a federation that’s doing a remarkable job,” Pavlovsky said.
“That doesn’t prevent anyone from staging events elsewhere during the rest of the year,” he added, noting that Chanel was the first to organize exotic destination shows for its cruise collections.
The house invited a handful of press and celebrities to attend the filming of the cruise 2022 show at the Carrières de Lumières, in the village of Les Baux-de-Provence in the South of France — a location that ties in with the history of its founder.
Coco Chanel was close to poet Jean Cocteau, who used the area’s stone quarries as the backdrop for his 1960 film “Testament of Orpheus,” which inspired the collection.

A look from Chanel’s cruise 2022 collection. 
Photograph by Inez van Lamsweerde and Vinoodh Matadin/Courtesy of Chanel

In a wide-ranging talk ahead of the show, Pavlovsky also addressed the issue of copycats, and explained why Chanel is standing by DJ Michel Gaubert, who apologized after showcasing slanty-eyed paper masks on social media that were decried as racist by industry influencers, including Susanna Lau and Bryan Grey Yambao. 
Through the COVID-19 crisis, the house has stuck with its usual pace of collections and shows. While other brands have toyed with digital formats ranging from video games to mini movies, it has shot runway shows in striking locations such as the Château de Chenonceau — sparking a mini trend of fashion shows filmed at French castles.

While advocating a return to “business as usual,” Pavlovsky explained why Chanel has not organized any events in Asia, at a time when luxury brands have rushed to fill the void in live events elsewhere by holding screenings and shows in markets like Mainland China, which are driving growth in luxury sales.
“We will of course stage events in China — I think it’s important — but we view them differently. What’s working well for us in China is one-on-one exchanges with our customers based on the content we have developed, with our local celebrities. It’s perhaps less visible, but it has a more targeted impact,” the executive said.  
“As soon as possible, we’ll be present in Asia, in China and Japan, which are historically important markets for us. But it’s extremely unlikely that we will stage a fashion show in Asia before the end of the year,” he said, noting that Chinese authorities have indicated they don’t plan to reopen borders before Chinese New Year in 2022.
“We’ve learned to work differently, and I will say we don’t miss it. The quality of our relationship with our customers is what matters the most,” Pavlovsky said.
Nonetheless, at a time of heightened sensitivity over anti-Asian hate crimes, Chanel has decided to continue working with Gaubert, who has devised the soundtracks for its shows since 1990 and was present at the filming in Les Baux-de-Provence.
Gaubert was sharply criticized for posting a video on Instagram last month of a private dinner where guests could be seen holding the offensive masks while one person yelled: “Wuhan girls, wahoo.” 
He subsequently took down what he labeled an “inconsiderate and stupid” post and added: “I am extremely sorry for this lack of dignity, especially in the times we are going through now. Asian hate is not acceptable and I condemn it like any other hate.”
Pavlovsky said while Chanel does not tolerate any form of racism, it has accepted Gaubert’s apology.
“Michel is a talented man who’s very respectful of others, and he’s apologized for his actions. He is mortified, because he never intended to offend anyone. He’s a long-term partner of the house, and you don’t abandon a partner because of an incident,” he said.  

“We know Michel well. He’s a fine man with real values, so there’s no reason for us not to continue our collaboration with him, which stretches back over many years,” he added.
Told of rumors that Chanel is interviewing other designers, Pavlovsky reiterated his confidence in artistic director Virginie Viard. “The more time passes, the more I am convinced that Virginie is the best for Chanel,” he said of Viard, who worked alongside Karl Lagerfeld for more than three decades until his death in 2019. 
Pavlovsky hinted that the company’s full-year results, due to be published around mid-June, would reflect the strong performance of rtw, thanks to the company’s efforts to engage local clients in the absence of global tourism, using a mix of public and private digital content. 
“More than ever, the Chanel silhouette anchors the brand. That is extremely important for us, and Virginie does it extremely well,” he said. 
Pavlovsky slammed competitors, in particular Saint Laurent, for featuring similar looks in their collections. Saint Laurent’s fall 2021 collection, unveiled last week, featured a plethora of tweed suits.
“How sad to see a brand like that parasite another brand. Saint Laurent is a magnificent brand. I think it’s such a shame not to write your own history and to have to sponge off someone else. But the customers won’t be fooled. The customers will decide which brand makes the most beautiful tweed jacket. I’m not too worried,” he said.
Chanel is hoping that its growing efforts to produce sustainable fabrics will further seduce its luxury clientele. The cruise collection features four eco-friendly tweeds, the first of their kind, made by Lesage with manufacturers Act 3, Denis & Fils and Vimar, the Italian yarn maker that Chanel acquired last year. 
In all, 28 out of the 78 looks contain more than 70 percent of threads that are either GOTS- or GRS-certified. That is up from 14 out of 51 looks at the same time last year.
The Global Organic Textile Standard is a textile production certification that limits the use of toxic bleaches, dyes and other chemical inputs during the production process of textiles. The Global Recycled Standard sets requirements for third-party certification of recycled content and chain of custody.

“GOTS certifies that the materials come from organic farming, with dignified working conditions and respect for the environment throughout the value chain. GRS guarantees a minimum of 20 percent recycled fibre composition in the fabrics along with responsible social and environmental practices,” Chanel said in a statement.
Opening a tweed swatch card that detailed the composition of nine separate threads, Pavlovsky said Chanel was requiring not just its internal manufacturers to adapt, but also its external suppliers. 
“We have initiated a transformation at the heart of the brand in order to be able to claim to offer products that are not only the most sophisticated, but also made with materials that are produced in the most sustainable way possible,” he said. “I hope that eventually, a great majority of our fabrics will meet these new criteria.”
See also:
Paris Couture Houses Adopt Remote Working
Chanel Takes Over French Castle for a Show Without Guests
Chanel Plots Return to Prior Runway, Collections Pace

Virginie Viard on Reimagining Chanel for the House’s Next Chapter

Virginie Viard on Reimagining Chanel for the House’s Next Chapter

After years working alongside Karl Lagerfeld, Virginie Viard is quietly and confidently reimagining Chanel for the house’s next chapter.
Chanel creative director Virginie Viard and her son, Robinson Fyot, in Paris. Photographed by Anton Corbijn

Virginie Viard, the quiet, creative force behind a stealthy reimagining of Chanel, may be a woman of few words, but she doesn’t mince them. Her conversation, as her friend the model and music producer Caroline de Maigret says, “is the opposite of small talk. She doesn’t know how to fake it.” Viard vividly remembers her first Chanel show, a campy Karl Lagerfeld haute couture extravaganza staged in the late 1980s that she was taken to as a treat by the father of a family friend. The collection was all hats and gloves and models, including Inès de la Fressange and Marpessa Hennink, vamping for the runway photographers. What did Viard make of the collection? “Horrible!” she says now, matter-of-factly. “So old.”
Viard’s trajectory has taken her from Lagerfeld’s invaluable Chanel studio director – he famously described her as “my right arm… and my left arm” – to, following his death in February 2019, the creative director for the brand, in a transition of such seamless elegance that it might have been constructed in the house’s fabled haute couture workrooms. If fashion’s chattering classes were expecting the famously private Wertheimer family, who own Chanel, to install another boldface name to replace Lagerfeld, there were plenty of clues to indicate that they would opt for continuity and reward experience and expertise instead – not least that Lagerfeld himself brought Viard, who had worked for him since 1987, out to share the applause at the last two collections where he took a bow.
Gabrielle “Coco” Chanel, the house’s vaunted founder, altering one of her signature tweeds in the 1960s. Photo: Hatami/Shutterstock

Standing in the long shadows cast by Lagerfeld and Gabrielle “Coco” Chanel – two of the most formidable creative forces of the 20th and 21st centuries – Viard, 58, who might be the least famous designer in fashion at its most famous house, is shy and almost self-effacing in comparison. “She’s action versus talk,” says the actor and Chanel brand ambassador Kristen Stewart, who adds that Viard “embraces otherness – she herself is quite strange in a beautiful way.”
Born in Lyon, France’s storied textile center, to parents who were both doctors, Viard moved to the small regional city of Dijon when her father was appointed to the city’s hospital. As a child, Viard would sometimes dress up as a nurse or doctor and accompany him to the hospital to cheer up some of his patients, but she never intended to follow her parents into medicine. “I love meeting doctors; I love speaking with them,” she says now, but she long ago decided that “fashion is easier!”
At 20, Viard, who was taught to sew by her mother, established a label, Nirvana, with a friend, making clothing using fabrics produced in her grandfather’s textile factory. Like the young Gabrielle Chanel, Viard preferred working with jersey “because you don’t need a special cut – the body gives it the shape” but later honed her pattern-cutting game at a local fashion school. (She also worked as a Saturday assistant at a local costume-jewelry store, though “I was never actually selling anything,” Viard recalls. “I was afraid of the customers! But I was redoing the shop and the windows all the time – red one week, green the next.”)
Paris eventually beckoned, where – through her well-connected Lyonnais roommate – Viard found an internship with Jacqueline de Ribes, the city’s queen-bee socialite, who had recently decided to parlay her consummate taste and flair for fashion into a brand of her own. “We were working in her house,” Viard recalls. “All the fabrics were laid out on the bed, and the photocopy machine was in the bathroom. I was the assistant to three people – we were four in total.”
Soon she moved on to become an assistant to the costume designer Dominique Borg, acclaimed for her work on such movies as Bruno Nuytten’s Camille Claudel and Claude Lelouch’s Les Misérables, and discovered what she felt was her true calling. Her family, meanwhile, had long since moved to a country house in Burgundy, where their neighbor – the aide de camp of Monaco’s Prince Rainier – soon met Karl Lagerfeld, a Monegasque resident and intime of Princess Caroline, the prince’s daughter, and boldly asked him whether he needed an intern. Fatefully, he did. Viard duly went to rue Cambon to meet Lagerfeld’s aide de camp, the patrician Gilles Dufour, who hired her on the spot.
“Immediately Karl was asking me, ‘What do you think of this?’ ‘What do you think of that color?’ I was so embarrassed,” Viard recalls. Her internship soon morphed into a full-time job. “Karl clicked with Virginie immediately,” says Eric Wright, another pillar of Lagerfeld’s design team. “There’s always been this calmness to Virginie that’s very, very discreet, but her presence and her energy are very, very strong and very influential.”
At the time, the team was small: Besides Dufour and Wright, there was a ready-to-wear assistant, an accessories designer with an assistant, and Victoire de Castellane, Dufour’s high-spirited niece, then responsible for Chanel’s larger-than-life costume jewelry. Viard soon saw an opportunity that appealed to her training in costume design and her meticulous organizational skills.
“My chance was that nobody was in charge of the embroidery,” she says, and so she would be dispatched to work with the formidable François Lesage of the storied embroidery workshop. “He and Karl were two egos,” Viard recalls. “Ooh-la-la! I had to be diplomatic!”
Viard relished her interactions with the extraordinary characters who provided Chanel with a treasury of handcraft. The button-maker Monsieur Desrues, for instance, who would arrive every day at twelve, bringing his suitcase, which might be empty but for one jewellike example of his art, wrapped in a piece of paper, or Madame Pouzieux, who wove extraordinary braids for the Chanel suits in her atelier above her farmhouse stables in the depths of the French countryside. “I would receive her samples,” says Viard, “and they would smell of her horses… Luckily, I love horses.” (In recent years, Chanel has acquired 38 of these endangered Maisons d’Art, or craft workshops – including feather- and artificial-flower-makers, custom milliners, glovemakers, pleaters, and textile and footwear designers – and 11 of them will soon be consolidated in 19M, a vast dedicated hub in the north of Paris scheduled to be unveiled next year.)
Viard, fitting model Malika Louback in a look from Chanel’s spring 2021 collection. Photo: Benoit Peverelli, Courtesy of Chanel.

In 1992, Karl Lagerfeld returned to Chloé, the house whose romantic and poetically retro style he had defined from 1964 until he left to join Chanel in 1982, and he brought Viard with him. “Whatever you do, just surround yourself with tons of women,” the pragmatic Lagerfeld advised Wright. “Different personalities of women: That way, you feed off one another.” In 1993, Vogue profiled Viard as an It girl who exemplified the spirit of Lagerfeld’s newborn Chloé. “I adore dopey things!” she told the writer Charla Carter, who noted the collection of snow domes, the green plastic frog telephone, and the papier-mâché cactus in her eclectic red and yellow-striped decor, which was painted by Stefan Lubrina (who is now responsible for the epic Chanel sets) to evoke the work of the Bloomsbury artists.
“I never wore Chanel, even when I worked there!” admitted Viard at the time: Sybilla, Helmut Lang, John Galliano, and Martin Margiela were her designers of choice. “I like the occasional funny wink,” she noted, “but nothing too artificial. I guess you could say I like things that are stylized but real.” Viard’s electric aesthetic, including what she calls “flea market hits,” was exemplified in such looks as the red panne velvet pajama pants she wore with a man’s white cotton undershirt – was soon reflected in Lagerfeld’s boho Chloé collections.
At Chloé, Viard kept nocturnal hours. “Karl was arriving really late,” she recalls, “sometimes eleven o’clock at night, because he had Chanel all day and [his brand] Lagerfeld.” His design sessions were set to a soundtrack of the Red Hot Chili Peppers or the grunge music that Viard loved. (“Music-wise, she’s very rock and roll,” says de Maigret, “and she always likes when people have that side to them, that little extra something.”) Afterward, she and Wright would head for late-night dinners chez Natacha, the fashion world’s eatery of choice at the time. Wright was impressed by Viard’s network of actor friends, who would often join them. “Vincent Lindon, Juliette Binoche, Isabelle Adjani – they all trusted her advice of what to wear, how to dress,” Wright says. “All of the young actors that are part of the French film establishment now trust Virginie enormously.”
By the late 90s, Lagerfeld decided to bring Viard back to Chanel. “The only thing I wanted was to stay with Karl,” she says, “because when I came back to Chanel, it was not the best time. I remember a show when Karl wanted just neoprene. I tried to make him love tweeds and all that because… neoprene at Chanel, the new molded bag? Horrible! We had to go back to the romance!”
“You can tell the moment Virginie arrived back,” says Wright, “because things became more pure, more fluid. She loves luxury in clothing – the craftsmanship, the beauty. But she’s always been incredibly practical.” Viard’s particular brand of French bohemian style soon quietly influenced Lagerfeld to reshape the Chanel aesthetic. “She loves things to fit easily, with this ease and nonchalance. Virginie was finding a freshness for Chanel.”
These qualities now define Viard’s approach as creative director. “I remember one time asking Karl, ‘Oh, can’t you make a classic little shirtdress like this [vintage] one?’” recalls Sofia Coppola, who interned at Chanel herself in the 1980s. “And he’s like, ‘No – we never look back. We always are going forward.’  Virginie’s into revisiting things, but she always makes them look fresh – it’s her version of it. It doesn’t ever look like a replica.”
Coppola art-directed Viard’s pre-fall 2020 Métiers d’Art collection, named Paris-31 rue Cambon, recreating the Chanel couture salon with its famous staircase and walls of faceted mirrors – installed so that Gabrielle Chanel could spy on the reflected reactions of her audience while remaining unseen – in the Grand Palais. (The distinguished decorator Jacques Grange is currently renovating the original – transformed for Lagerfeld into a modernist black-and-gray set by Christian Liaigre in the early noughties – to reflect Viard’s taste by evoking the salon’s original 1930s atmosphere.) Coppola suggested that they hold the dinner and after-party at the legendary 1920s restaurant La Coupole, an evening that provided a riotous glimpse into Viard’s rock-chick world when the young Belgian singer Angèle sang and the legendary French crooner Christophe surprised the crowds by performing an impromptu set of his own. (Christophe succumbed to Covid-19 earlier this year, and Viard opened her spring 2021 collection with one of his songs.)
As a prelude to the Paris-31 rue Cambon project, Viard arranged a rendezvous with Coppola at the Patrimoine, on the outskirts of Paris, where the astounding Chanel archives are preserved in museum-like conditions. “Virginie pulled up on a motorcycle messenger, hopped off, took off her helmet, and was like, ‘OK, let’s go,’” Coppola recalls. Viard took Coppola through the endless avenues of closets, pulling such wonders as Chanel’s silk pajamas, or a 1960s suit with an Op Art tie-dyed silk blouse and matching jacket lining. “She took so much delight in showing me all these treasures,” says Coppola. “It’s just fun – someone that loves Chanel so much and wanted to share that.” The 1960s suit lining led to a tie-dye section in the collection. When the archive’s director, Odile Prémel, has an important new acquisition, she will bring it to Viard and the premières of the Chanel ateliers so they can study the technique. “It’s like a private lesson,” says Viard. “J’adore, j’adore!” There is more opportunity to explore Coco’s legacy when Viard and I are taken around the exhibition “Gabrielle Chanel. Fashion Manifesto” at the Palais Galliera, Paris’s dedicated museum of fashion, emerging from a two-year renovation underwritten by Chanel. Viard is entranced by the miraculous 1920s dresses that evoke Lagerfeld’s Chloé aesthetic, and by such wonders as a 1934 pewter sequined evening jacket, worn over a pleated crepe skirt, and Chanel’s own ivory silk daytime pajamas. “It’s so modern,” says Viard. “This is what makes her really close to us.” (“Gabrielle wanted to be free – she wanted to be able to jump on a horse, and go dancing like crazy, and then go to work,” says de Maigret. “And so she invented comfortable clothes. Virginie is answering the same question of what we want now.”)
At the end of the tour, Viard, deeply moved, struggles to express her thoughts. “It’s two whole lives of creation,” she says. “I remember some sketches of Karl, some collections, that I now realize were inspired by one detail or another that I’ve seen here. It’s her life. It’s his life.”
Before she leaves to return to her fittings, Viard stops in the gift shop to buy postcards that she will include with the flowers she will select at Lachaume and send to each of the atelier heads after the collection is finished. Above her mask, Viard’s eyes twinkle with delight at the thought.
Viard and the late Karl Lagerfeld, whom she first joined at Chanel as a studio intern in 1987. Photo: Courtesy of Chaos

Just how has Viard’s promotion changed her life? “I work more,” Viard deadpans. “I work all the time. It’s as if my grandparents had given me their fabric house and I wanted it to be the best – I wanted them to be happy. I’m often asking myself, ‘Karl, what do you think? Is it OK?’”
On the eve of Viard’s spring 2021 ready-to-wear show, the fabled Chanel studio is humming with activity. Almost all the pan-generational assistants are women, and the deeply collaborative Viard is keen to have their input. Many have been with Chanel for decades. Photographers Inez van Lamsweerde and Vinoodh Matadin have come to show Viard the stills from a series of three short promotional movie teasers they have produced, riffing on an iconic image of Gabrielle Chanel with her arm thrown over the back of a chair. They are now ensconced in a comfortable high-back sofa that has been placed against the wall at the end of the studio where Lagerfeld once sat sketching furiously away at his desk. Viard, it seems, rarely sits: She is too busy engaging with and styling the models in the dressing room at the opposite end of the studio, pondering whether to add a veiled 1930s-style hair band or a baby-pink or pearlescent-pink quilted purse to an ensemble. “Not everything suits everybody,” Viard explains, “and if they don’t feel comfortable in the clothes, I change the clothes.” The models range from Amanda Sanchez, who has been the house model for 19 years, to Louise de Chevigny, who was discovered, as Viard notes, by Chanel alum Inès de la Fressange for her eponymous brand’s catalog. “I adore her,” says Viard of de Chevigny, noting that she resembles the powerfully chic women who stalked the 1980s fashion runways or Helmut Newton’s photographs of that period. “We have a lot of French this time,” says Viard proudly, delighting in the fact that international travel restrictions have meant that she has had to cast closer to home.
“She loves the models,” says Van Lamsweerde. “She gets obsessed, and she wants to make them more beautiful, to feel good, look good – there’s a real generosity there. Virginie’s vision is so much more about a life and what you wear in it, rather than trying to make statements about fashion or change. They’re not concerned in this company with, Are we relevant? They’re not torturing themselves. It’s much more about supporting the life of the woman who buys her clothes. It’s a very feminine approach.”
For the collection, Viard has tapped into her passion not only for movies but for actors. Van Lamsweerde did a deep dive into Romy Schneider in Visconti’s Boccaccio ’70 and Delphine Seyrig in Alain Resnais’s Last Year at Marienbad, both of whom were memorably dressed by Gabrielle Chanel herself. As they soon discovered, however, Viard – whose movie tastes run from French Nouvelle Vague to the 2019 Les Misérables (directed by her friend Ladj Ly, whom she met through Pharrell) – was “drawing her inspiration from today: actors on the red carpet or going to the airport or for a Starbucks,” as Van Lamsweerde says. “It’s more like a wardrobe for different moments in a woman’s life or in a day. There’s a sense of freedom there – it’s just unapologetic Chanel.”
Viard (center, in denim jacket), flanked by her muses and collaborators. From far left: Director Ladj Ly; actor Suzanne Lindon; singer Angèle; musician Sébastien Tellier; Viard’s son, Robinson Fyot; model Mona Tougaard; writer Anne Berest; and model, author, and friend of the house Caroline de Maigret. Photographed by Anton Corbijn

Although she is now the creative director for a multi-billion-dollar global brand and her workload has changed exponentially, Viard has resisted any effort to adapt her private life. While Lagerfeld famously surrounded himself by turns with world-class art deco treasures, then museum-quality 18th-century decorative arts, then state-of-the-art contemporary design, Viard lives in the same artist’s atelier in the unfashionable 14th arrondissement that she bought 20 years ago and sees no reason to upgrade. “I love it,” she explains. “Karl was always laughing because I never wanted to change anything: If I bought a new car, it was exactly like the old one!”
Viard spent lockdown with her partner, the composer and music producer Jean-Marc Fyot (whom she describes as “mon fiancé”), and their 25-year-old son, Robinson, in their modest village house in Drôme Provençale. When Viard bought it some two decades ago, Fyot described it as “a squat,” although Viard has since made some home improvements. Fortunately, Viard was between collections when France went into strict quarantine, having recently launched the Métiers d’Art collection and planned the spring 2021 ready-to-wear. In the country, she distracted herself with bicycle rides, swimming in her pool, and cooking and cleaning. “It de-stresses me to see the results,” she explains.
When she returned to Paris and a studio full of masked accomplices, Viard plunged into work on the eclectic spring 2021 collection, which she is now unveiling beneath the writhing art nouveau ironwork of the Grand Palais against a set that mimics the iconic Hollywood sign but spells Chanel.
“It’s a very different season,” said the show’s producer, Etienne Russo, “but we have to adapt.” Fyot is on hand for support, rock-star chic in skinny black leather jeans and a hoodie under his daytime tuxedo, while Viard, dressed to match in a lean black Chanel coat to the ankles, narrow pants, and patent Chelsea boots, is preternaturally calm: She has done this dozens of times before, of course, and the Chanel machine ensures that everything happens like clockwork even while the support teams are all masked and the models have been tested for Covid.
The collection begins cinematically with Christophe’s music, which appropriates some lines from an old movie – Viard thinks it is Max Ophüls’s 1955 Lola Montès – and she is thrilled that the final grouping of Jazz Age black and white ensembles that she sees on the monitor reminds her of the stylized blocking in Marienbad.
Viard, who disdains personal social media and would still rather stay in the shadows, winces before she steps front of stage for the necessary bow. “She wants her work to be in the light, rather than her,” says de Maigret. “I find it so modern.”
Backstage, Viard’s friends congratulate her. “It’s glamorous and luxurious,” says the musician Sébastien Tellier, “but it’s a caress – it’s light, it’s super sweet.” As Kristen Stewart, watching across the Atlantic, puts it: “She’s really finding herself and projecting her voice as an artist. I can hear it loud and clear.”
Read Next: Karl Lagerfeld’s Most Spectacular Chanel Runway Show Sets
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EXCLUSIVE: Inside Chanel’s Renovated Haute Couture Salon on Rue Cambon

EXCLUSIVE: Inside Chanel’s Renovated Haute Couture Salon on Rue Cambon

PARIS — After a 50-year career of decorating the homes of the great and the good, not to mention designing some of the world’s most prestigious hotels, Jacques Grange has at last secured his first commission for Chanel.
The interior designer, a member of Yves Saint Laurent’s inner circle who designed all of the late couturier’s homes, was a longtime friend of Chanel’s former artistic director Karl Lagerfeld, but after an infamous falling out between the Saint Laurent and Lagerfeld camps in the 1970s, working together was off the table.
Following the death of Saint Laurent’s partner Pierre Bergé in 2017, Lagerfeld put out feelers via a mutual friend. He wanted Grange to redecorate Chanel’s historic haute couture salon, located at 31 Rue Cambon in a building that also houses the apartment of founder Gabrielle “Coco” Chanel.

“We found the theme in 20 minutes, and Karl said ‘yes,’” said Grange, sitting in an armchair upholstered in topstitched white canvas in the salon, located on the first floor of the building, where Chanel set up shop in 1918.
Part of a broader renovation of Chanel’s headquarters that has transformed an entire section of Rue Cambon into a construction site, the project took 24 months to complete. Lagerfeld passed away in 2019, meaning he did not see the plan come to fruition, but his successor Virginie Viard was closely involved from the start.

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Working from old photographs, Grange decided to restore the original volumes of the space, dominated by a mirrored Art Deco staircase so famous that France’s Culture Ministry has declared it a historical monument. This is where Coco Chanel, cigarette in hand, would perch to watch her fashion shows, unseen by the audience.
After giving the modernist staircase a refresh, Grange re-created the room’s original curved ceiling, and added tall mirrors to the columns. In one corner, he placed an oversized Coromandel lacquer screen, reminiscent of the ones in Chanel’s private rooms upstairs, which he is also in charge of renovating.
A gray mottled silk carpet and white lighting fixtures, designed by Patrice Dangel, set off furniture ranging from a copy of a 1930s-era glass-and-metal console rescued from a Chanel boutique, to a white ceramic console table by Italian sculptor Giuseppe Ducrot, alongside resin-and-glass pedestal tables by Greek artist Marina Karella.
Oversized sofas and armchairs upholstered by Decour add a cozy touch to the space, while side tables with gilded bronze legs in the shape of wheatsheaves recall the original made for Coco Chanel by Goossens, one of the dozens of Métiers d’Art houses acquired by the French luxury house in recent years to preserve their know-how. 
“I wanted the whole project to be very much in the spirit of Coco,” said Grange. “The image has to be very precise. That’s what Karl wanted, too. This house has an extraordinary name, an extraordinary DNA, all of which is reflected in this salon.”
There are three spacious private fitting rooms separated by folding screens covered in studded gray damask. In a back room, colorful dresses from Viard’s spring haute couture collection are displayed in glass cabinets with gilded frames that echo the gilded wheatsheaves dotted around the room. In front of a dressing table sits a black Gio Ponti chair.

“It’s haute couture, it’s glamour, it’s elegance, it’s comfort. You feel so good here, you don’t want to leave,” Grange enthused.
Photographer Anton Corbijn recently shot house ambassadors including Penélope Cruz and Marion Cotillard in the space as part of a family album celebrating Viard’s spring couture collection.
Last week, the salon hosted its first cultural event, a talk led by Charlotte Casiraghi, who recently joined Chanel’s stable of brand ambassadors. The first of a series, titled Literary Rendezvous at Rue Cambon, it focused on the German-Russian writer and psychoanalyst Lou Andreas-Salomé, and is available as a video and a podcast.
Grange could write a fascinating memoir himself, if his busy work schedule permitted it. With clients ranging from billionaire François Pinault to Casiraghi’s mother, Princess Caroline of Monaco, he is a walking encyclopedia of design history and Paris society, with a treasure trove of gossipy anecdotes.
He met Coco Chanel just once. “It was at the premiere of ‘Belle de Jour,” which I attended with Marie-Laure de Noailles. Chanel was with Salvador Dalí,” he recalled. But Grange had always gravitated in the Chanel orbit: he decorated the home of her biographer, Edmonde Charles-Roux, and noted that Saint Laurent was strongly influenced by her aesthetic.
“Chanel was an absolute genius,” he pronounced. “She had incredible taste, because she created her own highly personal style, with a mix of baroque and modern.”
Nowhere is that style personified better than at 31 Rue Cambon, which is also home to a Chanel boutique on the ground floor; the design studio on the third floor, and the haute couture ateliers on the upper floors, where seamstresses make made-to-measure outfits for a handful of wealthy women. 
Each outfit takes between two and three months of work, with a minimum of 200 hours for a jacket to thousands for an embroidered wedding dress. Despite all the restrictions imposed by the pandemic, it remains Chanel’s only haute couture address worldwide, acting like a magnet for the house’s VIP clientele. 
Known for his deft blending of contemporary and classical references, in locations including The Mark Hotel in New York City and the Cheval Blanc in St. Barths, Grange said he was happy to delve into the universe of Chanel, especially since she was a lifelong supporter of the arts.
“Respecting the client is an important part of my job. It’s the basis for my work. What I’ve done here, I wouldn’t do for anyone else. It’s really Chanel. I don’t want it to become an ego trip,” he said. “I was just focused on the job at hand, and all the little details. Karl was a perfectionist, and so am I.”
See also: 
Virginie Viard Threw a Wedding Party for Chanel’s Spring Couture Show
Chanel Unveils First Campaign Starring Charlotte Casiraghi
Paris Exhibition Casts Coco Chanel in a New Light

CHANEL’s Cruise 2020/21 and Holiday Makeup Collections are Made to Lift Your Spirits This Season

CHANEL’s Cruise 2020/21 and Holiday Makeup Collections are Made to Lift Your Spirits This Season

Top, pants, belt, necklace, cuff bracelet, CHANEL. Photographed by Laurie Bartley for Vogue Arabia December 2020

Longing for a trip around the Mediterranean or a festive getaway? CHANEL’s Cruise 2020/21 and Holiday 2020 Makeup – Les Chaînes D’or De CHANEL collections were made to drive those blues away.
Jacket, vest, shorts, sandals, CHANEL. Photographed by Laurie Bartley for Vogue Arabia December 2020

Dress, CHANEL. Photographed by Laurie Bartley for Vogue Arabia December 2020

Inspired by the iconic actors of the 1960s who would holiday on the Italian and French Rivieras, creative director Virginie Viard‘s “Balade en Méditerranée” (“A trip around the Mediterranean”) channels the allure of a luxurious vacation many have missed out on this year.
Jacket, jeans, belt, earrings, CHANEL. Photographed by Laurie Bartley for Vogue Arabia December 2020

“Initially I had Capri in mind, where the show was supposed to take place, but didn’t happen in the end because of lockdown,” Viard says of the digital-only presentation. “So we had to adapt: not only did we decide to use fabrics that we already had, but the collection, more generally, evolved towards a trip around the Mediterranean… The islands, the scent of the eucalyptus, the pink shades of the bougainvillea.”

A fresh and youthful mood is present throughout the collection, while offering a remarkable choice of long-sleeved options ideal for layering, as well as CHANEL’s signature tweed jackets and wide-legged pants. According to Viard, the collection was conceived to travel light with “a wardrobe that can be carried in a little suitcase on wheels, a shopper, and an embroidered handbag.”
Les Chaînes De CHANEL Illuminating Blush Powder, Rouge Allure Lipstick in Rouge D’or, Ombre Premiere Eyeshadow in Or Antique, CHANEL; Coco Crush Slim Rings, CHANEL Fine Jewelry. Photographed by Laurie Bartley for Vogue Arabia December 2020

When it comes to makeup, CHANEL’s latest offering for the season is just what you need to top off your festive ensembles, no matter how you are celebrating.
Ombre Premiere Eyeshadow in Cuir Brun, Cuivre Rose & Or Antique, Rouge Allure Lipstick in Or Beige. Photographed by Laurie Bartley for Vogue Arabia December 2020

Named Les Chaînes D’or De CHANEL, the collection sees a signature of Mademoiselle Chanel reinterpreted by Lucia Pica, the brand’s global creative makeup and color designer. Inspired by one of the most iconic symbols of the house, the golden chain, the collection is packaged in chic black and gold components while the chains are also embossed on the powders. “By accentuating a classic symbol of the house and exploring all of its facets, I infuse these existing ideas and images with a new energy, a new spirit,” explains the makeup artist.
Les Chaînes De CHANEL Illuminating Blush Powder, Rouge Allure Lipstick in Or Cuivré, Ombre Premiere eyeshadow in Or Antique. Photographed by Laurie Bartley for Vogue Arabia December 2020

The Les Chaînes D’or De CHANEL collection comprises exclusive products: Les Chaînes De CHANEL Illuminating Blush Powder, Ombre Première Powder eyeshadows, and Rouge Allure lipsticks. Described as a “satiny coppery pink,” the Illuminating Blush Powder livens up the face with a burst of radiance. For the eyes, the four color variations of the Ombre Première Powder eyeshadows offer versatility in intensifying or making your look subtle, with soft and buildable formulas. As the final touch of elegance, each deep and satiny shade of the Rouge Allure lipsticks is enriched with luminous golden sparkles. With colors like caramel beige, brick red, radiant red, and plum, the lipsticks ensure festive pouts unlike anything else.
Ombre Premiere Eyeshadow in Or Antique & Cuivre, Rose Rouge Allure Lipstick in Or Beige, CHANEL. Photographed by Laurie Bartley for Vogue Arabia December 2020

Read Next: Exclusive: Virginie Viard Reveals the Inspiration Behind Chanel Cruise 2020/21

Style: Katie Trotter Makeup: Toni Malt for CHANELHair: Michel Kiwarkis Model: Damaris Goddrie Casting Director: Troy Westwood Production: Camilla Fitz-PatrickLocation: JA Hatta Fort Hotel Vintage Car: Motorheads Garage Dubai 

Chanel’s Métiers d’Art 2021 Show Will Now Be an Audience-Free Affair

Chanel’s Métiers d’Art 2021 Show Will Now Be an Audience-Free Affair

Chanel Métiers d’Art collection 2020. Photo: Daniele Oberrauch /

Chanel‘s Métiers d’Art show is returning next month, but it’s going to be a little different than initially expected. In light of France’s national lockdown, the highly anticipated fashion show will not only be an audience-free affair, but it will also be presented in a digital format.
The iconic maison recently announced its plans to go ahead with the Métiers d’Art show at the Château de Chenonceau in France on December 1, 2020, however, it will now be streamed online without any audience present. This year’s edition will see the spectacular French fortress, located in France’s Loire Valley, feature as the backdrop for the show; presenting creative director Virginie Viard’s second métiers collection as a cinematic experience.
The Métiers d’Art event is famed for showcasing the exceptional craftsmanship of the couture-level suppliers that the Paris-based house has worked with over the years. The show will spotlight top-end embroiderers, feather makers, paruriers, pleaters, shoemakers, milliners, and glove makers in the collection.
Chanel Métiers d’Art collection 2020. Photo: Daniele Oberrauch /

Over the past decade, Chanel has taken its Métiers d’Art show on a global tour, showcasing at glamorous locations including New York, Tokyo, Hamburg, and Shanghai. However, the annual outing returned to France last December following the passing longtime creative director, Karl Lagerfeld in February 2019.
During the pandemic, Chanel was one of the first major brands to return to the runway for a physical catwalk this year. The house has been vocal about the importance of traditional catwalk shows with its unparalleled ability of storytelling. Last month Viard invited 500 guests to witness Chanel’s Spring/Summer 2021 collection at the Grand Palais for Paris fashion week. The show saw Viard honor her love for film, as the Chanel logo morphed into the Hollywood sign in captivating style.

Although Chanel’s Métiers d’Art will not be welcoming guests, Viard‘s passion for storytelling is sure to be as compelling in digital as it would in real life.

The Métiers d’Art show will be available to stream on Chanel’s website and social media channels on December 3, at 10pm GST. 

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