Ulta Beauty

Retail’s Big Bet on Wellness

Retail’s Big Bet on Wellness

With recessionary woes looming, retailers are looking to wellness to provide healthy returns in the year ahead.
Consumer interest in the category exploded during the pandemic as many people embarked on self care routines while stuck at home. According to The Global Wellness Institute, the global market is expected to reach $7 trillion by 2025. The trend appears here to stay, despite large swathes of the workforce being called back to the office, as well as an uncertain economic backdrop and soaring inflation.

An Accenture consumer survey released in September 2022, which polled more than 11,000 people across 16 countries, found that despite respondents feeling increasingly financially squeezed, consumers considered health and fitness to be an “essential,” alongside groceries and household cleaning products.

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Around 80 percent intend to maintain or even increase spending on areas related to health and fitness this year, including vitamins and supplements, a major category in retail. Respondents are also taking a more holistic view of wellness, where it is being reframed as more of a consumer staple. Around 42 percent said they are increasing their amount of physical activity, while 33 percent also said they are putting more focus into self care, “indulging in a bath or beauty treatment,” than they were a year ago.

This chimed with a separate McKinsey & Company survey released in the same month, which found that 50 percent of U.S. consumers considered wellness a top priority in their day-to-day lives, up from 42 percent in 2020. It estimated the current spend on wellness products and services to be more than $450 billion in the U.S. and growing at more than 5 percent annually, with Millennials leading the way in wellness purchasing.

“It is something that continues to grow,” said Olivia Tong, an analyst at Raymond James, of the category. “It really kicked up during the pandemic — doing masks at home and other things that maybe you couldn’t do when you had to go to the office every single day. This is an area where, so far, there’s a lot of white space opportunity.”

Those statistics haven’t gone unnoticed by retailers. In May 2021, Ulta Beauty unveiled its in-store wellness shop in 400 stores nationwide, as well as online — a space where consumers could shop all things wellness, from gummy vitamins to skin care to menopause supplements to sex devices (online only) and much more.

Ulta’s Wellness Shop

It proved to be so popular that the concept has now been rolled out to 800 stores, with chief executive officer David Kimbell telling analysts on Ulta’s most recent earnings call that “while wellness represents a small part of our overall business today, we believe it is a significant longer-term growth opportunity, given…the strong emotional connection consumers have with self care.”

Ulta Beauty has been agile in its response to this demand, dividing wellness into six subcategories: Everyday Care (think daily habits including teeth cleaning); Supplements & Ingestibles (vitamins and minerals); Relax & Renew (incorporating everything from sleep routines to Homebody’s range of superfoods and adaptogens-filled bath soak products); Down There Care (covering the feminine health category, from menstruation to menopause); Spa at Home (personal pampering favorites, like at-home facials and mani-pedis), and the recently added online-only Intimate Wellness (think liquids and devices).

“We’re really pleased with the assortment,” said Monica Arnaudo, chief merchandising officer at Ulta. “We launched this a year and a half ago so we’ll continue to lean in and learn and listen to our guests. Insights really help us drive our assortment so definitely more to come.”

It’s not just Ulta that’s eyeing this growing opportunity to boost profits even further. From department stores to drugstores, retailers are betting big on the category.

“We think it’s a logical adjacency to the strength that we already have in our pharmacy in our over-the-counter medicine business,” said Luke Rauch, senior vice president and chief merchandising officer at Walgreens, adding that wellness products can be found throughout stores. “The opportunity for us is endless here.

“If you think about, at a macro level, the role that we play in both treatment and prevention, we are the market leader of treatment,” he continued. “When you get sick, and you need cough medicine, you come to Walgreens. We think we can play that same market-leading role on the prevention side through wellness.”

In terms of categories, Walgreens is focusing on clean ingredients, from ingestibles to skin care products. For the latter, Heather Hughes, general manager of beauty and personal care at the retailer, believes that while skin care was viewed as being part of wellness by some prior to the pandemic, the rise of self care routines during lockdowns really cemented its place at the cross section of wellness.

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“It was happening prior to COVID-19, but as folks had more time on their hands to investigate and really took on the onus of their own health, they built self care routines and so that’s where skin care lies,” she said. “Within that, we find clean beauty to be a massive trend — knowing the ingredients that you’re putting in your body is just as important as knowing the ingredients that you put on your body.”

Wellness also continues to be a “big priority” at Sephora, according to Cindy Deily, senior vice president of merchandising and skin care. Its primary focus is on supplements, wellness tech, feminine care and sexual wellness, but some of its core beauty categories, such as skin care, bath & body and even fragrance, play a significant role in the wellness space, too.

Topicals, for example, the skin care brand founded by Olamide Olowe in 2020 that sought to reinvent the ointment category, is among the retailer’s fastest-growing beauty brands.

At the same time, Sephora is approaching the category with a broader lens and will continue to explore wellness offerings that may fall outside of these categories, like pregnancy, pre- and post-partum and menopause support, Deily said.

“There are so many unmet needs when it comes to wellness, and we look forward to continued growth and expansion as we strive to meet the evolving needs of our clients,” she said.

Deily is also looking at services as a primary avenue of growth in the wellness arena. Sephora offers HydraFacial treatments in stores, for example, and plans to incorporate other wellness offerings into its services in the future. 

Instead of a dedicated area, wellness offerings are integrated into Sephora’s overall beauty assortment in merchandising areas such as Beauty on the Fly and The Next Big Thing wall, although several wellness brands, such as Moon Juice and Hum Nutrition, also have their own branded spaces.

“As the overall category continues to grow and evolve, we’ll continue to look at different ways that we might optimize the client experience in stores on a longer-term basis,” Deily said. “We’re always looking for brands that will help us deliver on our clients’ evolving beauty needs, as we aim to bring them products and brands they may not otherwise have discovered on their own.

“When it comes to wellness,” she continued, “it’s extra important that brands are poised to help educate clients on their products (i.e., what’s in them, how to best use them, etc.), which is especially critical as shoppers navigate this newer space within beauty.”

Other prestige department stores have followed suit. For example, Bloomingdale’s has an online wellness shop where consumers can shop an array of items, such as a Therabody massager, a Smile Makers sex device and Hum Nutrition supplements, and Nordstrom has leaned heavily into the category as well. 

As for products for retailers to choose from, there’s certainly no shortage. But when it comes to bringing wellness into retail, education and merchandising is key. 

“We’re going to have a lot of consumers who are starting to say, ‘Wait a minute, what am I buying here? Why am I buying it? What’s different?’ The opportunity is there, but it’s going to require, as we get into 2023 and 2024, a rethinking of what is it that retailers, in particular, are going to have to do to help curate, educate, inform and help shoppers buy the right product,” said Wendy Liebmann, CEO of WSL Strategic Retail.

She likened the wellness boom to the rise of clinical skin care a decade or so ago. “It almost goes back to the days when, in the U.S., people didn’t really use much in the way of skin care. So they used Olay or Ponds or something, and once the new options started to roll in it really required a different level of education.”

Tong agreed: “What is necessary for both the retailer and the big manufacturers is to continue to make sure that they educate consumers so that they’re just not buying whatever the last influencer said.”

Both in-store and online, supplements have been a key driver for the overall wellness category, with vitamins and minerals amassing more than $12 billion in the U.S. over a one-year period.

The category’s recent boom is being driven by unique formats like gummies, chocolates and powders from brands like Olly, Liquid IV, Hum Nutrition, Source, Smartypants and Moon Juice. 

“Categories, like vitamins and mineral supplements, are really expanding into lots of other forms, whether it’s Liquid IV kind of things, drips, infused waters, bars or powders,” Liebmann said.

Gummies, specifically, have been an increasingly popular option, experiencing a 74.9 percent growth according to Nutrition Business Journal’s 2022 Delivery Format Report. With the supplement market becoming seemingly oversaturated, brands innovating in the way of formats have an advantage and Liebmann predicts will lead the category in 2023.

Olly products.

Supplement brand Olly, heavily focused on gummy formats, is available at major retailers like Target, CVS, Walgreens, Safeway, The Vitamin Shoppe and Whole Foods, and has been a pioneer in providing condition-based products, rather than those based on ingredients.

“Making sure that we are present and growing and bringing the right products and the right experience to retail stores has been a big cornerstone of how Olly has grown,” said vice president of sales strategy Katie Schultz. The brand has created a successful on-shelf experience with its vibrant packaging and clear, benefit-focused product names, like Sleep and Heavenly Hair, making it easy for consumers to understand, grab and go. 

Hum Nutrition at Sephora.

Hum Nutrition, founded in 2012, has taken a more prestige approach with its ongoing Sephora partnership, where it has been the number-one wellness brand since it launched in retail in 2015, according to CEO and cofounder Walter Faulstroh. The brand is available in about 500 doors.

“For us, it was a question of working with someone who prioritizes education, and Sephora has really baked into their DNA this educational piece. It’s always about empowering the consumer with important nuggets on how to be successful with products,” Faulstroh said. “Working with partners like Sephora, you can build out programs around sustainability or clean ingredients that give the consumer further validation about what the brand is all about.…It’s validated by a third-party retailer, who has been in the business of prestige beauty for a very long time.” 

On what level of education or expertise is needed in categories like supplements, Walgreens’ Rauch noted that while pharmacists have historically played an important role in education, the retailer is also implementing QR codes for some items that take shoppers to an online quiz to find the best product.

“There’s a big opportunity for us to continue to leverage both a physical footprint to beauty advisers and pharmacists, particularly as it relates to categories like supplements and ingestibles. But also to create new digital tools that we can leverage to make it even easier for consumers,” he said.

For Sephora, Deily said similar to skin care, it’s important to know what the active ingredients are and also how the body will react. Aside from Hum Nutrition, Sephora also sells supplements from Moon Juice, Ouai, Vegamour, 8Greens and The Nue Co.

“We are working closely with our supplements/ingestibles brands to optimize storytelling so that the client can shop for their supplements the same way they are shopping for their skin care, with a focus on encouraging transparency around hero ingredients and/or key benefits,” she said. “We also have specific Clean at Sephora criteria in place for supplements/ingestibles that we developed in partnership with a number of trusted experts in the space.”

Retailers like GNC and The Vitamin Shoppe provide employee training and online content for consumers to further educate themselves. Ulta’s in-store event program acts as another means of education for consumers to learn.

Alongside ingestibles, sexual health has become a fast-growing category in the wellness space for many retailers, though mostly online. Over a one-year period in the U.S., the sexual health category grossed nearly $2 billion according to Nielsen, and globally, it is expected to be a $112 billion market by 2030, according to Market Research Future.

Brands like Goop, Maude, Foria, Dame and Smile Makers have been supported by retail partners. While Goop ranges outside of the sexual health category, the wellness-oriented brand is sold at Sephora, Credo, Thirteen Lune, Mecca and more, with business growth over 70 percent.

This January, Sephora launched Dame and Maude on its e-commerce platform, inaugurating the sexual wellness category for the retailer, which for now is only available online.

Ulta also has launched intimate products online only. When asked about the possibility of rolling this out in stores, Arnaudo said: “We’re talking about it. It’s certainly something that we think is an opportunity and I think it’s really going to be about educating our store associates and our teams properly. It’s a consideration.”

At Walgreens, Rauch noted that it has an extended assortment online across its entire portfolio. Brands like Trojan, PlusOne, Skyn, Durex, Lola and Hims & Hers can be found on the site. 

“Oftentimes we use online as a laboratory to test whether or not it belongs in the 9,000 locations that we have to serve customers,” he said. 

Dame products.

Dame launched in 2015 and is sold at Sephora, Bloomingdale’s and Nordstrom. The willingness of mainstream retailers to enter terrain once considered taboo has accelerated acceptance, according to Alexandra Fine, CEO and cofounder of Dame. “What they’re telling their customers is, ‘Hey this is important. This is a valid thing for you to buy,’” she said. “It gives people access and validates their needs,” she continued, noting that Sephora has supported and educated on the brand through email and influencer marketing. 

The sexual wellness category has recently expanded with the emergence of modern menopause brands. The past several years, a litany of brands entered the category, including Cosmoss by Kate Moss, Stripes by Naomi Watts, Womaness, Wile, Kindra, Bonafide, Pause Well-Aging, Better Not Younger and Thermaband to name a few.

With 1 billion people expected to be in menopause by 2025, retailers are beginning to build out sections and end caps for these solution-based brands to educate the consumer and make the products more accessible.

Wile, which launched in 2022 and is backed by actress Judy Greer, made a unique proposition to retailers with its line of products, primarily geared toward women in perimenopause, the stage in which the body transitions into menopause. The market had been primarily focused on only the menopause stage. 

“From the beginning, we kept hearing this term future core, like this demographic of women is a future core customer because it’s true. All the retailers we talked to understood there’s a huge whitespace and gap,” said Gwen Floyd, cofounder and CEO of Wile. The brand launched in Walgreens and Whole Foods and was expected to reach $3 million in sales in 2022. 

Womaness, a wide-ranging product line to support those experiencing menopause, is another fast-growing brand in the sector, sold at Ulta, GNC, Target and Walmart. Cofounder and CEO Sally Mueller said launching Womaness in stores was a challenge as retailers hadn’t looked at menopause from a holistic approach.

“We have supplements, skin and body products and sexual wellness. We’re the total solution from head to toe, so it’s a new way of merchandising,” she said, noting a lot of customers have done research at home and are entering the store to find something specific.

“The role retailers really have to do is make it easy for those customers then to find the product,” Mueller said. “That’s why I like that we’re merchandised all together in one location at Ulta so that it’s just easy. It’s kind of a trigger for the other needs that she has.”

Ulta and Womaness host The Menopositivity Tour.

Aside from merchandising, Ulta has supported the brand through further education. Through its in-store events program, the retailer has raised heightened awareness for Womaness and the menopause category overall. In October, for example, Ulta and Womaness hosted The Menoposotivity Tour, a mobile live masterclass held at three select stores. The event celebrated Menopause Awareness Month and highlighted menopause as a key wellness category. 

Experts expect the menopause category to continue to grow, and see white space in other areas. McKinsey cites sleep and mindfulness as key categories that consumers are seeking more of, noting that 47 to 55 percent of Black consumers say they need more in the way of wellness solutions. Nearly a third of respondents are seeking more across the entire category.

And as more brands and subcategories come to market, consumers are looking for innovative products that address several wellness needs, according to experts.

“We’re continuing to see people really trying to be much more proactive in many of the categories and areas…everything from immunity to sexual health and wellness to new technologies,” Liebmann said. “This whole focus on proactive wellness, however we define wellness, will be a really big area of focus for consumers.”

Can the Lipstick Effect, or the Fragrance Effect for Some, Trump Inflation?

Can the Lipstick Effect, or the Fragrance Effect for Some, Trump Inflation?

Soaring inflation across the U.S. is impossible to ignore. From the gas station to the grocery store to the home, every part of life is being impacted.
And that’s true for the beauty sector, too. In a slew of summer trading updates, global beauty companies cited inflation as a headwind that has caused price increases.

Coty Inc., whose brands include CoverGirl, Gucci Beauty, Lancaster, Kylie Cosmetics and Skkn by Kim, implemented low-single-digit price increases during the second half of fiscal ’22 and is now in the process of arranging more hikes, this time in the mid-single-digits.

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“That’s the way we are tackling this inflation,” chief executive officer Sue Nabi said in an August interview.

At the Estée Lauder Cos. Inc., executive vice president and chief financial officer Tracey Travis told Beauty Inc that while the firm usually increases prices across the board each year, it did more so this year due to inflation — at around an average rate of 5.5 percent. Some of that is reflected in new products that were introduced at higher prices.

And Ulta Beauty, to name one more, revealed that it received a large number of price increases from brand partners in the first half of this year. It expects to receive additional increases throughout the rest of the year.

So far, this has not appeared to impact consumption — even at the prestige level.

Coty’s prestige fragrances, for example, have been flying off the shelves, with particularly strong performances from Hugo Boss, Burberry, Chloé, Calvin Klein and Gucci Beauty, which delivered 20 percent growth in the fourth quarter and helped the overall prestige sector to grow of 16 per cent year-over-year, to $662.8 million.

At Ulta, both prestige and mass makeup delivered double-digit comp growth in its second quarter, compared to the same period a year earlier, leading the retailer to raise its full-year outlook.

Lauder, meanwhile, continues to see the prestige beauty market grow by double digits in the U.S., according to Travis.

Citing Leonard A. Lauder’s Lipstick Index, the mogul’s theory that beauty sales increase during tough economic times, she said: “We are a category that it is an affordable luxury, particularly when you’re making choices about what you would like to buy from a discretionary standpoint.”

Coty’s Nabi believes that its latest set of figures prove that it’s more a fragrance index rather than a lipstick one. “Fragrances speak to everyone — whatever the age, whatever the gender, and what we have seen, which is the reality of the data and statistics, is that this beauty market is lifted by the fragrance consumption and this is not female or male. It’s both and it’s mainly also Gen Z.”

But whatever measure you prefer, can this resilience last, even as inflation refuses to budge and recession fears mount?

According to analysts, the short answer is yes, even as the latest official figures showed that while consumer spending grew ever so slightly in July, it was at a slower pace than in June.

As has been seen in previous downturns such as the 2008 financial crisis, while there has been trade down during past downturns, generally no one leaves beauty.

Olivia Tong, an analyst at Raymond James, said that the resilience of beauty has been bolstered by a wide reopening after COVID-19, leading to more travel and going out, as well as innovation in the sector. She believes this trend can hold up — as long as there are no serious disruptions to household income such as a job loss.

“Beauty is an affordable luxury. It’s not a car, it’s not a handbag, it’s not a vacation and quite frankly a lipstick is cheaper than going out for dinner and lasts longer,” she said. “So to the extent that you get a little gift for yourself, provided that there’s not been a material disruption to your household, but assuming that you are in a relatively mild slowdown, then your patterns may not change as materially as in some other categories.”

Neil Saunders, managing director of GlobalData, added: “While the lipstick effect seems like a cliché, it is based on a truth that is still relevant, namely that consumers are very reluctant to give up little beauty treats and indulgences and, indeed, feel like these are deserved rewards for living through a more difficult time. Outside of indulgences, it is also the case that many beauty and skin care routines are very much embedded into people’s lives so there is great reluctance to cut back on any of the products associated with them.”

He sees some but not much downside risk to the beauty segment, which he thinks will be one of the winners over the lucrative holiday period. So, while there may be trade down to come and retailers such as Ulta say they are prepared to adjust accordingly if needed, it is unlikely that there will be a mass exodus from beauty anytime soon.

As Olaplex’s president and chief executive officer JuE Wong puts it, “You still have to wash your face, you still have to wash your hair, you still have to shower.”

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The New Brands Available at Ulta Beauty in 2022 So Far

The New Brands Available at Ulta Beauty in 2022 So Far

Some of the most popular beauty brands will soon be or are already available to shop at Ulta Beauty.The last year has marked a major one for the beauty store chain, which announced last summer it has teamed up with Target to open its own stores inside 100 Target stores.
Additionally, major beauty brands such as Chanel Beauty and Fenty Beauty, among others, have announced in the last few months that their popular products will also be available at the beauty chain.
Here, WWD breaks down some of the new labels that are now or will soon be available at Ulta Beauty. Scroll on for more.
Chanel Beauty

The prestige beauty label shocked consumers when it was revealed on Jan. 5 that its products are now available at Ulta Beauty. Some of the products include a clean line derived from natural ingredients and sustainable packaging, as well as a few of the brand’s other popular products such as its lipstick or water-fresh tint.

Fenty Beauty

In February, it was announced on Rihanna’s official Instagram account that her popular line Fenty Beauty will soon be available to shop at Ulta Beauty starting March 6. The brand’s account also announced the news on its own page.

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“Bout to be in my ULTA bag!!” the singer-entrepreneur’s caption read. “Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam!! March 6th.”
Hero Cosmetics

In February, the label revealed that its products will be at Ulta Beauty starting Feb. 14, including some of its most popular ones such as the Mighty Patch and Force Shield Superlight Sunscreen, among others.
“I am thrilled to expand our relationship with Ulta Beauty, cementing our position as the leading functional skin solutions brand with the premier beauty retailer in the U.S.,” Ju Rhyu, the cofounder and chief executive officer of Hero, said in a statement.

BeautyStat initially started as a blog and social media site that reviewed different beauty products before launching its own line. Created by Ron Robinson, a cosmetic chemist, the line has been featured on multiple outlets, with its Universal C Skin Refiner one of its best-selling products.
Last month, it was revealed BeautyStat will be going into 260 Ulta Beauty doors and online, with a deluxe trial size of its top product, the Universal C Skin Refiner, in all doors.

The clean beauty line, which is aimed specifically at Gen Z, offers nontoxic products focused on sustainability, down to its packaging. Created by April Hardwick and Mark Veeder, who was also behind the award-winning natural skin care brand Farmacy, Sk*p will reportedly soon be available at 100 Ulta Beauty stores starting this spring. No specific date has yet been announced.

The popular, cult-favorite haircare brand arrived in Ulta Beauty stores shortly after the New Year. Olaplex has been around for a while now, and though users acknowledge its popularity and reviews since YouTubers loved the brand in 2016, it seems its products’ demand is surging with a second life on TikTok.

The skincare brand, which carries plenty of SPF and sunscreen products, arrived in Ulta stores in February. Supergoop’s most popular items, such as the Matte Sunscreen, Glow Stick, Play, Sheer Screen and Unseen Sunscreen, among others, are now available at Ulta Beauty.
Rosen Skincare

The skincare line arrived at Ulta stores in February, with their products such as the Tropics Moisturizer, Tropics Toner and Break-Out, among others, now available to shop. Rosen was founded by Jamika Martin and focuses on skincare concentrating on mass acne care.

The award-winning singer’s first-ever fragrance, which she launched last fall and also happens to be cruelty-free and vegan, landed in Ulta stores and online in January. In a world of celebrity endorsements and cosmetics lines, Eilish told WWD she chose fragrance because of her specific relationship with scent. “It’s involved in every ounce of my life, and in everything I do,” she said.
Check this article for further updates as brands enter Ulta Beauty.
BeautyStat Teams Up With Ulta Beauty

Ulta Beauty CEO Dave Kimbell Bullish on Brick-and-mortar and Makeup
Ulta Beauty Sales Rise on Increased Shopping

The 11 Best Foot Creams for Dry Feet and Cracked Heels

The 11 Best Foot Creams for Dry Feet and Cracked Heels

Basic moisturizers and creams rarely deliver the intense hydration that dry, cracked feet needs, which is why it’s best to upgrade your foot-care routine with one of the best foot creams for dry feet and cracked heels.
Formulated with this delicate skin area in mind, these nourishing foot creams harness the hydration power of the industry’s top-leading emollients and humectants to replenish moisture and prevent further loss for lasting smoothness and hydration. When selecting the best foot creams for dry feet and cracked heels, it’s recommended to opt for formulas that are enriched with shea butter, vitamin E, hyaluronic acid, glycerin and ceramides to deliver a deeply hydrating and restorative experience. For skin that is severely cracked, formulas that contain peppermint oil, tea tree oil, lavender and other antibacterial ingredients will not only to soothe the damaged skin but also ensure that it’s on the path toward healthy healing.

Read on to find the best foot creams for dry feet and cracked heels that cater to a variety of budgets and provide silky-smooth results.
1. Palmer’s Foot Magic Cream 
Fortified with peppermint oil, vitamin E, mango butter and the brand’s award-winning cocoa butter, the Palmer’s Foot Magic Cream works hard to moisturize and soften the rough, cracked dry skin for a smoother-feeling skin.

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Palmer’s Foot Magic Cream $5 Buy Now
2. Gehwol Med Salve for Cracked Skin
A versatile formula that can be applied anywhere, the Gehwol Med Salve for Cracked Skin is an intensively hydrating and reparative ointment that instantly alleviates dry, hard and cracked skin on the feet and hands.

Gehwol Med Salve For Cracked Skin $23 Buy Now
3. Margaret Dabbs London Cracked Heel Treatment Balm
Designed for instant relief, the Margaret Dabbs London Cracked Heel Treatment Balm boasts a rich and creamy texture that binds together cracks in the skin of the feet. Key ingredients include oregano and manuka tree oils for their healing benefits, as well as salicylic and benzoic acids to promote the renewal of the skin and cocoa and shea butters to lock in hydration.
Margaret Dabbs London Cracked Heel Treatment Balm $18 Buy Now
4. Earth Therapeutics Foot Repair Balm
Using a restorative and soothing blend of tea tree oil, aloe and chamomile, the Earth Therapeutics Foot Repair Balm deep-moisturizes to condition and revitalize dry, calloused feet. Plus, it also has a deodorizing effect.

Earth Therapeutics Foot Repair Balm $7 Buy Now
5. Ancient Greek Remedies Intensive Repair Foot Balm
Powered by a nourishing and organic blend of extra virgin olive, sweet almond, grape seed and lavender essential oils, the Ancient Greek Remedies Intensive Repair Foot Balm restores and locks in moisture to treat cracked heels and dry feet. This healing blend also boasts anti-fungal, antibacterial, anti-inflammatory and deodorizing benefits as well. Every bottle comes with a free pumice stone to promote healthier foot care.

Ancient Greek Remedies Intensive Repair Foot Balm $15 Buy Now
6. Glytone Ultra Softening Heel and Elbow Cream
Featuring a luxuriously whipped texture that quenches dry skin for a velvety-smooth finish, the Glytone Ultra Softening Heel and Elbow Cream caters to dry, calloused skin on the feet, elbows and everywhere in between. Fortified with glycolic acid, this top-rated cream gently exfoliates dead skin and creates a healthy environment that promotes regrowth.

Glytone Ultra Softening Heel and Elbow Cream $54 Buy Now
7. Vermont’s Original Bag Balm
Created to tend to extreme cracked skin conditions, the Vermont’s Original Bag Balm is a universal skin salve that can be used all over the body to relieve, hydrate and heal chapped skin wherever it arises.

Vermont’s Original Bag Balm $10 Buy Now
8. This Works Perfect Heels Rescue Balm
This Works’ Perfect Heels Rescue Balm deeply nurtures and nourishes dry skin using a healing and detoxifying blend of lemon extracts, lavender and Ecocert cotton thistle. After replenishing moisture in the skin barrier, this powerful balm transforms tired, cracked feet into silky-smoothness.

This Works Perfect Heels Rescue Balm $29 Buy Now
9. O’Keeffe’s Healthy Feet Foot Cream
Featuring a concentrated formula that creates a protective layer on the skin’s surface, the O’Keeffe’s Healthy Feet Foot Cream instantly boosts moisture levels and helps prevent further moisture loss. Designed to deliver instant and intense relief, this top-rated foot cream promises results within the first few days of usage, making it excellent for those suffering from painfully dry, cracked feet and heels.

O’Keeffe’s Healthy Feet Foot Cream $10 Buy Now
10. Doctor Rogers Restore Healing Balm
A dermatologist-created formula, the Doctor Rogers Restore Healing Balm offers a clean upgrade to popular petroleum-based ointments. In addition to providing a nourishing solution to dry, cracked feet, this versatile ointment can also be used to treat symptoms of eczema, as well as heal irritations, cuts, scrapes, burns, post-surgery wounds and more. It also makes for an effective lip balm and cuticle balm as well.

Doctor Rogers Restore Healing Balm $34 Buy Now
11. Barefoot Scientist High Dive Foot Cream 
Scientifically formulated to restore and replenish moisture in dry, cracked feet, the Barefoot Scientist High Dive Foot Cream delivers deep, lasting hydration using a blend of hyaluronic acid, shea butter, glycerin and ceramides. Also featuring glycolic acid to promote the skin’s regeneration, this podiatrist-approved formula leaves your rough skin feeling smooth, supple and baby-soft.

Barefoot Scientist High Dive Foot Cream $24 Buy Now

Everything You Need to Know About Ulta Beauty’s Black Friday 2020 Sale

Everything You Need to Know About Ulta Beauty’s Black Friday 2020 Sale

Ulta Beauty is already a top destination for makeup, skin care, hair care and more, but loyal fans of the retailer know that its Black Friday sale cannot be missed.
Known for treating shoppers to a plethora of deals and savings across its extensive selection of product categories and brand offerings, Ulta makes holiday shopping an incredibly easy task for everyone on your list with its amazing bundles and gift sets, regardless of how beauty-savvy you are. And if you’re shopping for yourself, it’s the perfect occasion to score big on those products you’ve been eyeing.
When does Ulta’s Black Friday 2020 sale begin?
This year, Ulta got into the gift-giving spirit early and kickstarted its Black Friday 2020 sale on Monday, Nov. 23 and will run its highly-anticipated sale until Friday, Nov. 27, offering new and exciting deals across its beauty lineup on every day of the sale event.

What are Ulta’s Black Friday deals?
You can follow along with the 2020 Ulta Black Friday savings calendar on Ulta.com. Right now, you can save up to 50% off select products from brands including Colourpop, Tarte, Real Techniques, BareMinerals, First Aid Beauty and more. If you’re on the hunt for stocking stuffers, the beauty megastore is also offering markdowns on best-sellers starting as low as $10. But, the savings don’t stop there; shoppers will also get a free gift with fragrance purchases of $60 and more during the sale event. You can also find other exclusive deals if you download Ulta’s smartphone app, which also unlocks bonus points and other perks that you can enjoy outside of the holiday season.

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If I buy online, is shipping free? What about returns?
Free shipping is eligible on orders of $35 and more during Black Friday. To make shopping easier and safer this season, Ulta has introduced its Beauty To Go service, which allows shoppers to pick up their online orders in-store and curbside. In terms of returns, Ulta will be accommodating returns this Black Friday season by reinstating its pre-COVID return policy. Returns made after 60 days of purchase will be in the form of a store merchandise credit. Visit Ulta.com for more information.
Read on to find some of the best deals from the Ulta Black Friday 2020 sale.
1. Hot Tools 24K Gold Curling Iron
Equipped with the brand’s proprietary Pulse Technology, this curling iron is available in four sizes and offers a fast-heat up of 430F and stays hot so you can achieve those beachy waves, tight ringlets and more. In addition to decreasing your time spent in front of the mirror, the 24K Gold Curling Iron offers a unique styling surface and promises long-lasting results, regardless of your hair type, texture and length.

Hot Tools 24K Gold Curling Iron $50  $25 Buy Now
2. Real Techniques Rosy All Night 5-Piece Brush Kit
New brushes are always welcome on any vanity table, and this holiday set brings a touch of luxe with its shimmery rose gold design. Featuring a range of brushes that cater to complexion makeup, contouring and eyeshadow, you’ll be able to apply your favorite foundation, blush, highlight and more with expert precision to deliver flawless results. The kit includes the 442 Multitask Cheek, 208 Essential Foundation, 324 Angled Shadow, 428 Precise Fan and a matching Glam Bag for storage.

Real Techniques Rosy All Night Set $20  $10 Buy Now
3. Beauty Finds by Ulta Beauty Best Beauty Bets Set
Enjoy Ulta’s best-selling cosmetics products all in one convenient place thanks to the Best Beauty Bets Set. Designed to cover every makeup category and foster experimentation and play, the kit includes products from major makeup categories and the retailer’s top-selling brands. Here, you’ll find Anastasia Beverly Hills’ Brow Wiz in Soft Brown, bareMinerals’ Mineral Veil Finishing Powder, Buxom’s Full-On Plumping Lip Polish Gloss in Celeste, Grande Cosmetics’ Grandelash-MD Lash Enhancing Serum, Kylie Cosmetics’ Crème Lipstick in Crème Brulee, the Nars Orgasm Blush, Smashbox’s The Original Photo Finish Primer, Stila’s Stay All Day Waterproof Liquid Eye Liner and Tarte’s Double Duty Beauty Base Tape Hydrating Primer.

Best Beauty Bets Set $40  $20 Buy Now
4. Juvia’s Place Nubian 3 Eyeshadow Palette
Comprised of 12 highly-pigmented shadows that offer optimal blendability and long-lasting staying power, Juvia’s Place Nubian 3 Eyeshadow Palette makes the perfect palette for beginners and experts alike thanks to its versatile and flattering collection of neutral shades. A must-have in every makeup bag, the palette features a mix of matte and shimmer finishes to help you achieve everything from a subtle everyday glow to a sultry nighttime look.

Juvia’s Place Nubian 3 Eyeshadow Palette $20  $12 Buy Now
5. Smashbox Always On Liquid Lip Set
A bundle that every lipstick lover will enjoy, the Always On Liquid Lip Set is comprised of the brand’s best-selling liquid matte lipsticks that are renowned for their staying power and velvety matte finish. Featuring travel-sized versions of the shades, Yes Honey, a light chestnut matte, Bang Bang, a yellow-red matte, Miss Conduct, a deep warm plum, and Role Model, a warm berry, these lipsticks offer eight hours of uninterrupted wear and infused with a blend of jojoba, apricot and sunflower oils to keep the lips hydrated throughout the day.

Smashbox Always On Liquid Lip Set $25  $15 Buy Now
6. Clinique Great Skin Everywhere Set
Perfect for fans of the brand or someone who has just begun crafting their own skin care routine, Clinique’s Great Skin Everywhere Set is best suited for those with dry and combination skin types and is equipped with everything you need to achieve healthy, glowing skin. The set features full-sized versions of the brand’s All About Clean Liquid Facial Soap Mild, Clarifying Lotion 2 with Pump and Dramatically Different Moisturizing Lotion+, as well as travel-sized versions so you’ll never be without your skin care favorites while you’re on-the-go.

Clinique Great Skin Everywhere Set  $68  $50 Buy Now
7. Elemis Pro-Collagen Anti-Aging Trio
Formulated with padina pavonica, a Mediterranean seaweed that is renowned for its anti-aging properties in the skin, the Elemis Pro-Collagen Anti-Aging Trio cleanses, hydrates and smooths while also improving firmness and elasticity. The set includes mini versions of the Pro-Collagen Cleansing Balm, which helps dissolve makeup, oil and pollutants, the Pro-Collagen Marine Cream, which provides deep hydration while also reducing the appearance of wrinkles, and the Pro-Collagen Advanced Eye Treatment, which restores moisture back to the sensitive under-eye area for a more refreshed and radiant look.
Elemis Pro-Collagen Anti-Aging Trio $68  $48 Buy Now
8. Juice Beauty All Eyes on Clean Beauty Set
Showcasing the best-selling skin care and cosmetics products from clean beauty brand Juice Beauty, the All Eyes On Clean Beauty set is designed with the eyes in mind and fortified with antioxidant-rich ingredients to pamper them. The trio includes a mini version of the brand’s Stem Cellular Anti-Wrinkle Eye Treatment, which delivers rich hydration and reduces the appearance of dark circles and wrinkles thanks to its strengthening and nourishing blend of jojoba, shea, vitamin C and evening primrose. Also featured are full-sized versions of the Phyto-Pigments Liquid Line and Define liner in Black and the Phyto-Pigments Ultra-Natural Mascara, which are both powered by plant-derived pigments to deliver rich color and definition to the eyes.

Juice Beauty All Eyes on Clean Beauty $59  $42 Buy Now
9. Ardell 12 Days Of Wispies Advent Calendar
A gift that any beauty lover will be itching to open, the Ardell 12 Days of Wispies Advent Calendar is truly the gift that never stops giving. Behind each of its festive pop-out doors awaits a set of false eyeslashes from the brand’s best-selling Wispies collection, offering 12 different lashes to its lucky recipient. The kit also features a bottle of Ardell’s Duo Adhesive to ensure that you’ve got everything you need to achieve your lash looks from the moment you first open it.

Ardell 12 Days of Wispies Advent Calendar $40  $24 Buy Now
10. Morphe X Jaclyn Hill Palette Volume II
Perfect for the eyeshadow expert on your shopping list, the Morphe X Jaclyn Hill Palette Volume II offers 35 vivid shades that provide endless possibilities. Originally priced at $39, the show-stopping palette is currently 50% off as part of Ulta’s Black Friday sale and features a combination of high-pigmented matte and shimmer finishes to match every makeup lover’s preference and mastery level.

Morphe X Jaclyn Hill Palette Volume II $39  $20 Buy Now

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