TV

Kim Cattrall returned for a cameo in the season finale of “And Just Like That”

Searches for Fendi’s popular Baguette bag have skyrocketed thanks to Max’s “And Just Like That.”

Julianne Hough appeared on “The Kelly Clarkson Show” on Thursday, taking a casual approach to talk-show dressing.

The actress wore a cream western-style shirt with a wide collar and slightly oversize sleeves paired with a handmade crochet skirt. Both the top and skirt were from The Mannei. She coordinated the ensemble with nude pointy-toe pumps.

Julianne Hough on “The Kelly Clarkson Show.”

Weiss Eubanks/NBCUniversal

To create her look for her television appearance, the actress worked with stylist Jennifer Mazur, who is also the stylist to Kat Graham, Olivia Culpo and Nina Dobrev.

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Hough often embraces minimalist style. During New York Fashion Week at Pamella Roland’s runway show, the actress wore a formal black jacket with circular flounce sleeves and matching black trousers from the designer, with a pair of classic black pointy-toe pumps. She accessorized with a black top handle bag from Prada.

Julianne Hough and Kelly Clarkson on season four of “The Kelly Clarkson Show.”

Weiss Eubanks/NBCUniversal

Julianne Hough began her career as a dancer, joining the cast of ABC’s “Dancing With the Stars” in 2007, and won two seasons with her celebrity dance partners Apolo Ohno and Hélio Castroneves. She has received three Primetime Emmy Award nominations for outstanding choreography, winning once in 2015 with her brother, Derek. Her first big acting gig was in 2010’s “Burlesque.” She is in pre-production for the TV movie “One Hit Wendy.”

When she’s not appearing on television, Hough helps run her wine company, Fresh Vine Wine. In 2021, she launched the label with Nina Dobrev as her co-owner.

For the last five years HBO’s “Succession” has resonated with fans for its witty dialogue, dysfunctional family relationships and finely curated wardrobe that has helped popularize a niche trend within minimalist fashion. And along the way it’s fueled demand for many of those understated products.
The hit TV show, which is airing new episodes of its final season on Sundays, has become one of the prime examples of the “stealth wealth” fashion phenomenon, one that Fashion Institute of Technology professor Cathleen Sheehan explained has been around long before “Succession” debuted. 

“It’s things that are understated and polished,” Sheehan said. “They’re not saying, ‘look at me,’ but it’s more like, ‘look a little closer in order to really see what’s going on.’ You have to study it. It’s like when you’re sitting in a waiting room or on an airplane and you find yourself studying someone and looking closer at their sweater or shoes. It’s the care and the materials, and if you’re in the fashion business, you might recognize some of the pieces.” 

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Sheehan explained “stealth wealth” can be seen as an extension of previous minimalist fashion trends like ‘90s minimalism or the normcore of the 2010s. But “stealth wealth” is unique in its emphasis on quality and discretion. 

This has been seen on many of the characters in “Succession,” which focuses on the dysfunctional relationships among patriarch Logan Roy (played by Brian Cox), who helms the international media conglomerate Waystar Royco, and his children, who are fighting for leadership of the company. 

For the last three seasons, fans have come to expect the characters to be dressed in nondescript clothing, such as blank baseball caps, cashmere sweaters and neutral-colored suits that rarely jump off the screen. For superfans of the show, the logo-less clothing has become an Easter egg-style game of determining the brand behind the styles, which are typically luxury brands like Loro Piana, Brunello Cucinelli, Tom Ford, Paul Stuart, Ralph Lauren and others.

A still from “Succession” season four.

Courtesy of HBO

“We did our research of the Rupert Murdochs, Sumner Redstones and Jeff Bezos of the world,” said Jonathan Schwartz, the assistant costume designer on “Succession.” “We don’t follow necessarily what they are wearing. We follow who the character is and where they would shop. Whereas Roman might be shopping more downtown, Tom would be shopping on Madison Avenue. It fits into this overall theme of billionaires because they’re definitely going to those high-priced stores, but it’s really the character that dictates the types of clothing they would wear.” 

Or the items that wannabe billionaires want to buy. There have been numerous articles over the last five years of how “Succession” has helped fuel demand for certain luxury items — from Loro Piana’s baseball cap to its white-soled shoes. Both can cost in the hundreds of dollars but often have sold out at retail after a “Succession” character wears them.

Over the four seasons, Schwartz noted that Kendall Roy (played by Jeremy Strong) has had the biggest style evolution, which was meant to reflect the changes in his character. The character started off the show in corporate-style suits and has since evolved to more casual, yet pricey leather and suede jackets and streetwear sneakers. The character’s casual style still plays into “stealth wealth” as his clothing is typically from Loro Piana, Tom Ford or Gucci.

Schwartz stated that besides Kendall Roy, the show’s characters have had little evolution style-wise in the four seasons, which perhaps reflects a larger message.

“The funny thing about this show is even in the characters, nobody changes,” he said. “In writing, people are supposed to change and transform. That’s the funny thing about ‘Succession.’ They start off as bastards and they end up unchanged from that.” 

Schwartz thinks the show’s costumes have worked because of their authenticity to the characters and how they don’t distract from the dialogue.

The show’s season four premiere episode seemingly addressed the characters’ inclination to “stealth wealth” when Nicholas Braun’s character (who is referred to as cousin Greg) brings a date to Logan Roy’s birthday party who accessorizes her look with what character Tom Wambsgans described as a “ludicrously capacious bag.” The bag in question was the Burberry Title Vintage Check Tote Bag, which despite a high price tag of $2,890, doesn’t fit in with the logo-free aesthetic prominent in “stealth wealth.”

It’s another example of viewers’ eagerness to “find the label.” After the episode aired, Google searches for the Burberry bag skyrocketed.

Both Schwartz and Sheehan believe the show’s costumes and “stealth wealth” have appealed to the masses for their aspirational quality. Sheehan also noted “stealth wealth” can be seen as an extension of the pandemic-influenced fashion trend of paring down wardrobes and investing in better quality pieces.

“It’s aspirational because they’re wearing Loro Piana sweaters that most of us might not be able to afford,” she said. “It’s a classic black turtleneck, but you have to study it and see why it looks good, what it is about it, so it’s aspirational. There’s something interesting about that that it feels like a shift from ‘look at me’ fashion to look a little closer.” 

Christina Ricci attended the world premiere of Showtime’s “Yellowjackets” season two on Wednesday in Los Angeles in a minimalist, sleeveless black dress with a high neckline from Fendi.

She accessorized with a glossy black Fendi baguette bag and finished the look with black boots.

Christina Ricci at the world premiere of season 2 of “Yellowjackets” on March 22 in Los Angeles.

Michael Buckner for Variety

To create her look for the new season premiere, Ricci worked with celebrity stylist Cristina Ehrlich, who also works with Allison Williams, Hannah Waddingham and Trinity Bliss.

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Christina Ricci at the world premiere of season two of “Yellowjackets” on March 22 in Los Angeles.

Michael Buckner for Variety

Wearing head-to-toe black has become a staple of Ricci’s. In November, the actress attended the premiere of her Netflix show “Wednesday” wearing a sleeveless black gown with a sheer bodice, ruffle trims around the neckline and shoulders, a tiered skirt and a spiderweb pattern embroidered into the bodice from Rodarte. On March 14, for her appearance on “The Late Show With Stephen Colbert,” Ricci wore a sleeveless mock neck black dress with side ruching on the skirt from Wolk Morais. She paired the dress with dotted sheer black tights and ankle-strap stiletto pumps.

Ricci first came to entertainment industry prominence as a child actress when she starred as Wednesday Addams in the 1991 film “The Addams Family” and its 1993 sequel “Addams Family Values.” Ricci returned to the “Addams Family” universe for “Wednesday,” playing the character Marilyn Thornhill. The series became the second-most watched English language Netflix series.

Showtime drama “Yellowjackets” chronicles the lives of ex-teen soccer players who previously lived in the wilderness for 19 months. A hit upon its 2021 release, the program’s second season returns on Friday. Stars include Ricci, Juliette Lewis, Melanie Lynskey, Tawny Cypress, Jasmin Savoy Brown and Steven Krueger, while new cast members include Elijah Wood, Simone Kessell and Lauren Ambrose.

Netflix is ready for a busy March. The streaming platform is bringing viewers new seasons of fan-favorite shows, including “Shadow and Bone” and “You,” along with new original movies such as “Love at First Kiss” and “Luther: The Fallen Sun.” WWD has rounded up what to watch on Netflix for March.

“Cheat”

Streaming March 1

“Cheat” is described as the only quiz show where you can cheat your way to a fortune. The game show, hosted by Danny Dyer and Ellie Taylor, sees contestants go on a cheat hunt. Contestants answer buttons on a screen, but a specific button can give them the right answer, essentially cheating. It’s up to the contestants to decide who cheated or not.

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The poster for Netflix’s “Cheat.”

“Sex/Life”

Streaming March 2

Fans of this show are wondering where the main character’s love triangle will take her in the new season. The hit Netflix series is about a woman’s complicated affair and suburban family life. Will she finally choose between the two?

“Next in Fashion”

Streaming March 3 on Netflix

Gigi Hadid joins Tan France as they cohost season two of Netflix’s reality fashion competition series “Next in Fashion.” A new slate of designers will battle it out for a $200,000 prize and the opportunity to launch their collection on Rent the Runway.

Tan France and Gigi Hadid host Netflix’s “Next in Fashion.”

Spencer Pazer/Netflix

“Love at First Kiss”

Streaming March 3

This Spanish romantic comedy film follows a 16-year-old boy who, after his first kiss from a girl, realizes he has a gift of romantic clairvoyance. Where will that lead him in his own quest for love?

“MH370: The Plane That Disappeared”

Streaming March 8

The disappearance of Malaysian Airlines Flight 370 remains a mystery. The full remains of the plane and the bodies of the passengers were never found, although parts of the plane were confirmed to have washed ashore. In a new documentary, theories about what could’ve happened to the plane are explored.

“You”

Streaming March 9

Part two of season four of “You” continues to follow the main character Joe, played by Penn Badgley, on his London excursion. The psychological drama plans to keep fans on their toes. What will he do next?

Penn Badgley as Joe Goldberg in episode 406 of “You.”

“Have a Nice Day!”

Streaming March 10

In this romantic comedy, a retired radio host gets a job bagging groceries to earn money to attend his former employer’s anniversary party. He’s on a mission to reunite with the love of his life.

“Luther: The Fallen Sun”

Streaming March 10

As a disgraced former detective, John Luther sits behind bars while a serial killer terrorizes London. Luther decides to go to extreme measures and break out of prison to pursue the killer. He will go to any means necessary to capture him.

“Bert Kreischer: Razzle Dazzle”

Streaming March 15

Comedian Bert Kreischer takes to the stage shameless and shirtless to talk about everything from being bullied as a kid to his family’s escape-room outing. He’s sure to insight laughs with his no-holds-barred approach to comedy.

“Shadow and Bone”

Streaming March 16

The fantasy series returns for its second season on Netflix promising more action, adventure and romance. A shocking family secret also plans to drive the new season plot. Season two looks like there won’t be a dull moment.

“Waco: American Apocalypse”

Streaming March 22

Cult leader David Koresh led a historic 51-day siege against the federal government. The siege marked the biggest gunfight on American soil since the Civil War and ended in a deadly fire seen on live television. This docuseries features footage never before seen from the siege.

“The Night Agent”

Streaming March 23

For fans of action, adventure and espionage, this TV series has it all. The show follows an FBI agent who answers a call that plunges him into a deadly plot involving a mole at the White House.

Gabriel Basso as Peter Sutherland in episode 110 of “The Night Agent.”

DAN POWER/NETFLIX

“Love Is Blind”

Streaming March 24

Season four of the viral sensation Netflix dating match series debuts this month. Hosts Nick and Vanessa Lachey return to help deliver viewers their dating entertainment needs. Who will be the new meme sensation from this season?

From its famed blue boxes to references in music and media, Tiffany & Co. is one of the most recognized jewelry brands in the world. So much so the brand helped to inspire Prime Video’s new holiday romantic comedy, “Something From Tiffany’s.”

Shay Mitchell in “Something From Tiffany’s” on Prime Video.

Erin Simkin/© 2022 Amazon Conte

The film, which was released on Prime Video on Friday, tells the story of an accidental jewelry swap with identical Tiffany & Co. bags that results in one man’s engagement ring getting replaced with a pair of diamond earrings. As he attempts to get it back from another couple, all of their relationships are tested as they figure out who and what is right for them.

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Zoey Deutch, Shay Mitchell, Kendrick Sampson and Ray Nicholson star in the film.

(L-R): Shay Mitchell as Vanessa, Kendrick Sampson as Ethan and Leah Jeffries as Daisy in “Something From Tiffany’s.”

Erin Simkin/© 2022 Amazon Content Services LLC

Mitchell spoke with WWD about her role in the film, when she first fell in love with Tiffany & Co., and if she still thinks diamonds are a girl’s best friend.

WWD: What drew you to “Something From Tiffany’s” as a project?

Shay Mitchell: It’s a fun romantic comedy set in the backdrop of New York City around the holidays. The cast and script were great, and I was so excited to play this character.

WWD: What was your experience with romantic comedies before this movie?

S.M.: I’ve always been a fan of romantic comedies. They are fun, easy to watch and have a bunch of laughs in them. We could use more romantic comedies.

Shay Mitchell as Vanessa in “Something From Tiffany’s.”

Erin Simkin/© 2022 Amazon Conte

WWD: You are known for more dramatic roles, such as “Pretty Little Liars.” Do you feel doing comedies helps push you as an actor in your ability to do different genres and take on different types of roles?

S.M.: Absolutely. Prior to “Something From Tiffany’s,” I was also on a show on Hulu called “Dollface,” which was very comedy-driven. I had so much fun working on that show, and comedy is a different kind of skill, but it’s something I enjoy doing.

WWD: Despite some of the challenges your character Vanessa faces in her romantic life in the movie, how do you think her and Kendrick Sampson’s character Ethan came to think they were even right for each other in the beginning of the movie?

S.M.: They were both in the same city and they had a lot of similarities. The thing is, in a relationship those things can change. If you really know what you want to do with your life and where you want to end up, when it comes time to make a sacrifice for somebody, that makes it clear to both people whether that person is worth it or not.

WWD: Going into your prep work for crafting Vanessa’s back story, what are things you were hoping would translate for the audience that weren’t necessarily said or spelled out?

S.M.: In a lot of romantic comedies, there’s often an evil person or a villain. I don’t think this film has one of those. Vanessa is very determined and knows what she wants, where she wants to be and the life she wants to live out. I really admire her for that. Some might think she doesn’t have as happy as an ending as the other characters, but I feel like she did. I really admire who she is. Someone who goes for what they want is to be admired.

WWD: This film features one of the most iconic jewelry brands in the world. How old were you when you first learned about Tiffany & Co. jewelry?

S.M.: I was in high school, and everyone was obsessed with the Tiffany heart tag bracelet. I never personally had one unfortunately, but I did love them at the time. That was my introduction to Tiffany & Co.

WWD: Do you have any Tiffany & Co. pieces now?

S.M.: Yes, one of my gifts from working on “Pretty Little Liars” was a ring from Tiffany’s from one of our producers.

WWD: What would be your dream Tiffany & Co. purchase?

S.M.: If Tiffany & Co. was listening right now and I could suggest something, I would love an Elsa Perreti silver bracelet.

WWD: Diamonds are a girl’s best friend. Agree or disagree?

S.M.: Agree. It’s my birthstone.

WWD: Let’s talk about the early production of the film. How did you initially get cast in the movie?

S.M.: My agent brought this project to me. The timing was perfect. I was pregnant when we were shooting this film, but because we shot in winter, I was wearing sweaters, coats and jackets that concealed my pregnancy. Everything worked out well with shooting in winter.

I’ve been big fans of Zoey Deutch and Kendrick Sampson prior to this film, so I was excited to come on board. This film was Reese Witherspoon’s project with her company Hello Sunshine, and she’s someone I admire as a businesswoman and activist. Everything came together so simultaneously well.

WWD: Was it earlier in your pregnancy when you were filming?

S.M.: I was six months pregnant when we initially shot the film, and the reshoots were even later. I was around eight months along when we were doing reshoots, and I said if we leave it another month there’s no more hiding this pregnancy. This was my second child, so this time around, I knew what to expect.

WWD: So, a new baby and a new movie this year. What else can we expect from you coming up in 2023?

S.M.: I recently shot something unscripted that I’m producing and hosting, that I’ll be able to share more about closer to summer of 2023. I also have my two companies, Beis and Onda. I call Beis my first baby. It’s my travel and luxury brand. We are now four years old. We offer everything from weekender bags to suitcases. It’s everything you would need on the go from grocery bags to gym bags. Anytime you leave the house, we’ve got you covered.

Onda is my ready-to-drink tequila seltzer. I love doing things so I can learn more about them. Tequila is my favorite drink, and I wanted to create a beverage that was accessible to take on the go with great ingredients. My entrepreneurial side is something I really have fun with off camera.

WWD: Describe your personal style for me?

S.M.: Always evolving, dependent on mood and I hate being hot. I would rather be cold wrapped in coats than hot.

“Something From Tiffany’s” is now streaming on Prime Video.

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Jill Martin has been incredibly busy. After introducing a new business to the world, another entrepreneur might take a break to unwind from all the stress and preparations. Instead, the “Today” star got married.
Just over a week since she unveiled her immersive new TV shopping platform, Shop the Scenes, this month, Martin tied the knot with banker Erik Brooks at the New York Public Library. The “Steals & Deals” host let WWD in on a little-known detail about the event: French haute couture designer Pierre Cadault was a key figure at her wedding — which is fascinating, because he doesn’t actually exist outside of Darren Star’s Netflix series, “Emily in Paris.”

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The character, played by actor Jean-Christophe Bouvet, appeared in luggage form, his face emblazoned on an army of rolling bags for guests, Martin told WWD in an exclusive interview. They were dead ringers for the customized Rimowa trunk from season two, a popular item that sent fans blanketing the Internet to secure their own. They weren’t available to purchase then, but they will be via Shop the Scenes.

Pierre Cadault luggage from “Emily in Paris” stands at attention at Jill Martin’s September wedding in New York. Photo exclusively for WWD.

Turns out, those bags weren’t just wedding swag. They were a preview of a signature STS offering: The business is actually manufacturing fictional “in-show brands” like the Cadault bags, manifesting invented products from beloved TV series into actual ones available for sale. Other items from real-world brands will be sourced directly from the shows, and cast as 3D graphics that fans can shop inside virtual WebVR environments, each designed to reflect a given show.

Think of it as a multifaceted approach to bring immersiveness to shoppable TV.

As for Martin, she’s been absorbed in the shows since she cofounded the business with her partner, entertainment company 101 Studios. She has been living and breathing “Yellowstone” and “Emily in Paris,” even decorating her home with the series’ merchandise. She somehow balances that, while still focusing on her broadcast work, including showcasing her own brands on QVC.

And, of course, she also had a wedding to plan. So perhaps some overlap was inevitable.

“I’m so grateful for all the opportunity and what we’re building in all of these arenas,” she said. “The thread that keeps it all together, all of it, is just passion and love for what I do…it’s part of my life, and so the shows [were] incorporated into my wedding.”

Guests even sipped Champere, the abysmal champagne from “Emily” now transformed into a delicious sparkling wine. The bubbly will join a broad but highly curated selection of merchandise ranging from $10 to $10,000 across clothes, beauty products, furniture, jewelry, home goods and more, as seen on beloved TV shows.

Jill Martin at the New York Public library

Courtesy photo/Ben Finch

Shop the Scenes appeared at Martin’s wedding via merchandise.

Courtesy photo/Ben Finch

Jill Martin and Erik Brooks’ pop a very special bottle of bubbly.

Courtesy photo/Erika Dame

Champere, the terrible champagne from “Emily in Paris,” is now a delicious sparkling wine, said Martin.

Courtesy photo/Erika Finch

Wedding guests were among the first to sip the transformed wine.

Courtesy photo/Erika Dame

A celebration of Champere

Courtesy photo/Erika Dame

In a retail market bursting with e-commerce platforms, shoppable TV efforts, virtual worlds and initiatives targeting fan communities, it’s natural to wonder if there’s room for yet another, or how this one can distinguish itself from the pack.

But what those businesses don’t have is Martin herself.

A former sportscaster and a New York Times bestselling author, the Emmy-winning media personality has built a career as a fashion and lifestyle authority and e-commerce expert with a knack for igniting sales. Her bio credits her as the first to pioneer the concept of bringing shopping into unscripted television. One media report claims she drove as much as $60 million in revenue for “Today” in 2018 alone.

In other words, she has an innate understanding of what consumers want. Her partner, entertainment company 101 Studios, knows what the studios want. This blend, she said, is Shop the Scenes’ secret sauce.

“[Longtime friend and 101 cofounder David Glasser] understands, from a showrunner perspective, why it’s so important for products to be organic and available to the consumer,” she explained. “And I come at it from a viewer perspective and a consumer perspective of how we make that environment seamless and enjoyable. And so with the merging of 101 Studios and David and myself…we have all the areas covered.”

Together, they aimed to flip the old model — retail’s use of storytelling as a tool to drive sales — to show storytellers how the shopping platform can expand the worlds they’ve created to the real world, in real time.

“Rather than ad placements, we’re coming at it by working with the showrunners, working with the costume and set designers, and that is where the difference is, where it’s never been done before,” she continued. “There are so many times that you’ve watched something and you love it, and you’re scouring the Internet, and [wondering,] ‘Where do I get it?’ Now the behavior will just be there, to know that you could go to Shop the Scenes and just get it with one click. It’s an authentic and organic way to shop your favorite show.”

As if to punctuate the point, she held up her hand. She was wearing Rip’s ring from “Yellowstone.”

It’s an ambitious play to redefine what an immersive fan experience can be, and according to Martin, creators like Darren Star find it rather compelling: “I flew to Paris to meet with Darren and Stephen [Joel Brown, producer], and they gave me insight into the brands that will be pitched in this coming season,” she added. “And so when Emily pitches that brand, you will be able to buy that particular item, as in real time.”

That’s notable, since TV productions are usually locked down to prevent leaks. But it speaks to the platform’s appeal.

“We are so excited to be partnering with Shop the Scenes and to bring the world of ‘Emily in Paris’ directly to fans of the show,” said Brown, Star’s producing partner on “Emily In Paris,” in a statement provided to WWD.

“Our partnership will, for the first time, make the brands and products exclusively created for the show immediately shoppable. Fans will be able to buy everything from Champere to Pierre Cadault luggage to Chez Lavaux kitchenware,” he added. “Bringing the show to life in the real world has always been a goal of ours and our partnership with Shop the Scenes makes this a reality.” Martin and Star are even working on an undisclosed beauty product.

From the fans’ point of view, the experience should feel seamless. By scanning a QR code that will air onscreen, visitors can step inside richly detailed virtual locations that match the show — like rooms at Dutton Ranch from “Yellowstone” — and, as the platform’s name suggests, shop those scenes. In the future, the environments may include digital collectibles or NFTs, Martin said. But for now, the experience is decidedly crypto-free.

Shop the Scenes’ QR code

Shoppable virtual Dutton Ranch environments will be available via WebVR at Shop the Scenes.

Courtesy image

Other retail and shoppable TV initiatives have been using QR codes for years, from NBCUniversal — Martin’s stomping grounds — to a recent Coinbase Super Bowl commercial. In essence, they’ve trained consumers to view the codes as commerce gateways. For Shop the Scenes, they’re also a branding opportunity. Its QR code, which resembles a bag or a production clapboard, was designed to be an icon that viewers will immediately recognize as a doorway to Shop the Scenes’ shopping environment, exclusive content, contests and curated product selection.

Martin is particularly proud to support small brands, in addition to established labels. She even partnered with a tech firm to digitally scan and render products in 3D, removing an obstacle for small operators.

“The item is then placed, and it will look real on the virtual set, so you get a better sense of what it looks like up close,” she explained. “Then the product page will tell you about the small business owner that might have made it.

“We’re able we have hundreds of small businesses, which is so exciting to me. With a lot of women-owned businesses, where if somebody has to hand-make them or make 10 of them, they’re not able to go into retail,” she elaborated. “But because we have a centralized warehouse [in Texas] and distribution, we’re able to help those small businesses, so I’m really jazzed about being able to do that.”

Shop the Scenes will open for business on Nov. 12, timed with Paramount Network’s “Yellowstone” season four marathon, followed by the season five premiere on Nov. 13. Fans will be able to explore select virtual environments at Dutton Ranch styled with products from or inspired by previous seasons. The company is planning to offer watch party kits, gifts, contests, VIP memberships and exclusive content. For the season five premiere, key items from the show will be available for purchase.

The buzz has already begun. Paramount Network aired a Labor Day Marathon with past seasons of “Yellowstone,” with several spots introducing Shop the Scenes to viewers. According to the company, the response was overwhelming. The flood of sign-ups looked like a proof of concept, prompting the business to continue innovating. In addition to virtual shopping via WebVR, the e-commerce site will offer shoppable video and “stills,” and it is exploring partnerships to shop via remote.

Dates for “Emily in Paris,” plus a “Today” holiday pop-up shop on the platform, will be announced at a later time.

But it won’t end there. So far, STS has secured NBC, Paramount Media Networks and MTV Entertainment Studios for its initial wave of shows, but talks are underway with other potential partners. In the coming months, the company plans to announce 25 more shows for next year.

Some could include programs with a younger demographic, so Martin formed a junior advisory board over the summer. The 10 members, ranging in age from 10 to 25, weigh in on topics like gamification or how to appeal to parents.

When STS launches, it will arrive with some 1,000 stock keeping units, Martin estimated — including “Yellowstone” items such as John Dutton’s cowboy hat, from heritage brand Burns Cowboy; the horse saddle that appeared in season four; Beth’s faux fur coat from Geneva-based brand Faz Not Fur, and a very limited collection for Rip’s wedding ring, with only 300 produced.

The “Emily” line of merchandise will feature a limited edited of the Pierre Cadault suitcase and the de Lalisse Champere, in addition to other home goods, beauty, fashion, accessories, travel items and kitchenware.

Sounds like Martin, whose home is already decked out with Pierre Cardeau pillows, blankets and more, may need to get a bigger place.

It’s no secret that “Selling Sunset” is more than just a show about the luxury real estate market in Los Angeles.Since the show premiered in 2019, the women on the hit Netflix reality series have become well-known not just for their seemingly successful careers as agents, but also for their dramatic storylines and, of course, their bold, vibrant grasps on fashion that continued in the program’s fifth season, which made its debut on Friday.
Cast members such as Christine Quinn, Heather Rae El Moussa, Mary Fitzgerald, Amanza Smith and Chrishell Stause have leaned into a more unconventional sense of everyday office attire, striding in sky-high heels no matter the occasion. Meanwhile, Maya Vander and Davina Portratz have kept a more simple, sleek but still chic style on the show.

Its newcomers Emma Hernan, Vanessa Villela and now Chelsea Lazkani match the original cast’s energy when it comes to over-the-top dressing, with the former two joining in the fourth season and the latter making waves with her fearless personality and designer outfits in the fifth.

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The anticipated and drama-filled fifth season is no exception, as cast members like Quinn and Lazkani in particular have upped their sense of style, wearing brighter colors, bolder textures and patterns and sporting more monochromatic looks.
Leading the charge for most stylish is Quinn, styled by Kat Gosik, who is well-known for her daring outfits and her personality. From a fiery all-red Balmain outfit to preppy looks by Alessandra Rich, Quinn did not hold back when it came to style in the fifth season.

“She is so much fun, because she’s like a Barbie doll. Anything she wears looks good on her,” Gosik told WWD. “I love that her style is very diverse — we can go cool and edgy and also pink and fitted. Everything fits her.”
Quinn stays true to her so-called “goth Barbie” aura this season by wearing a BDSM-inspired look in an leather Area corset paired with black Gucci lace gloves and an Alessandra Rich serpent necklace while also exuding Malibu Barbie in wearing a pink tweed and denim Balmain dress.
“I think she likes to dress up. She doesn’t mind wearing heels and doesn’t mind wearing pieces that are uncomfortable,” Gosik said. “To get the look, she’ll do it. I’ve worked with other people that, if the outfit is not comfortable, they don’t want to wear it. Christine is like, ‘I’ll do anything for the look.’”
Up there with Quinn for most audacious in personality and style is Lazkani, a London native unafraid to tell people what she really thinks. This season, the realtor seems to almost command every room she walks into, not only because of her demeanor, but also because of her outfits.

In the fifth season, Lazkani has worn designer-clad outfits, most notably a leather trench dress by Louis Vuitton and head-to-toe Burberry outfit complete with a headband and matching Chanel bag. For her first visit to the L.A.-based Oppenheim Group, she wore a gold sequined dress by Balmain, while one of her outfits at home was an all-pink ensemble by Area topped with a bright pink headband by Prada.
Quinn is not alone in the walking Barbie-doll category, as the other blonde cast members Hernan and El Moussa (formerly Young), also emanate a feminine and chic energy in their everyday work attire and topping each look with jewelry by Chanel, Dior or Gucci.
When she entered the scene in the fourth season, it seemed Hernan was giving Quinn a run for her money in terms of career and style. This season, the Boston native has been seen in outfits by Nadine Merabi, Sau Lee, Dion Lee, Bronx and Banco, among others, pairing them with bags by Bottega Veneta, Louis Vuitton, Gucci and more.

El Moussa, styled by Caitlin Jaymes, is more classic in her sense of style, wearing some fitted silhouettes to find the balance between “sexy as well as sophisticated.”
The real estate agent this season has worn designs by Fendi, Gucci, Ganni, Louis Vuitton and Retrofete while pairing them with jewelry by Chanel or Gucci and topping off her look with purses from Dior, Valentino and Chanel.

“[Heather] knows what looks good on her. She doesn’t feel pressured to try out every single trend,” Jaymes told WWD. “Our goal is always to make sure everything is catered to her body and looking as feminine [and] classy, as possible. She doesn’t really care if she’s not, quote-unquote, the ‘trendiest’ girl out there. She wants to look presentable as well as fashionable.”
A notable look worn by El Moussa in the season is a custom one by Karen Sabag for her bridal shower, which was perhaps both Jaymes’ and El Moussa’s favorite look from the season. The strapless off-white minidress captured her personality, covered in embellishments and finished with feathers on the hem.
“It was the perfect dress. Everyone in the shower kept saying: ‘If I could pick one dress that could describe Heather’s style.’ It was so beautiful,” Jaymes said.
Another agent with a unique grasp on fashion is Stause, who has skyrocketed to fame since appearing on the hit reality series. Though she works with stylist Andrew Gelwicks on events and projects outside the show, Stause styles herself on “Selling Sunset.”
Like most of the women on the show, Stause is rarely ever seen in black, always wearing bright, vibrant hues such as yellow, pink and green.

“She has a really strong understanding of who she is and what her style and aesthetic is. But at the same time she is really open to experimenting and trying different things,” Gelwicks told WWD. “She loves color and I think she utilizes color really well, which I think is so refreshing. She has a really good ability to play with feminine silhouettes, but then really juxtapose them with her own edge and really make each piece her own.”
Throughout the season, Stause is seen in designs by Cynthia Rowley, Staud, Hervé Legér, A.L.C., Alex Perry, Area, Ronny Kobo and Balmain, among others. Known for her bright, bubbly personality, Stause manages to exude that easily in the way she dresses on as well as off the show.
“From my perspective when I dress Chrishell, I think so much of her personality comes into it,” Gelwick said. “She has such a buoyant personality, and I think that’s really reflective in her fashion, in everything she wears. There’s a connective tissue between what she’s wearing and who Chrishell is and why we all love her.”

Though the entire fifth season premiered Friday, a reunion is still in the works, premiering on May 6. Gelwicks helped style Stause for the upcoming episode.
“I think the reunion look will definitely be one of my favorite looks. It’s just really dramatic and different for anything Chrishell has been seen in so I think being able to show a different side of her is so exciting,” Gelwicks said.
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Vintage fashion has always been used in the costumes of popular TV shows, but many recent projects, such as “Euphoria,” “And Just Like That” and “Halston,” are bringing vintage more prominently into focus.Recently, many TV shows have leaned more heavily into vintage fashion for their costumes for myriad reasons, such as to more accurately reflect the time period or to incorporate unique pieces into the wardrobe.
HBO’s hit teen drama “Euphoria,” for one, focused on fantastical fashion for its recent second season both with modern, off-the-runway styles and through vintage designer pieces. The show put a spotlight on vintage fashion with its new character Samantha, who is Maddy’s boss and has an extensive vintage collection. Costume designer Heidi Bivens worked closely with Los Angeles-based vintage store Aralda Vintage owner Brynn Jones for those scenes, where Jones supplied hundreds of vintage pieces from her own collection from designer brands like Mugler, Dior, Chanel, Versace and more.

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Other costume designers have been incorporating vintage fashion into TV shows to spotlight indie designers and vendors and be more sustainable. Melissa Walker, who is behind shows like “Dollface” and “Pen15,” is a costume designer whose taken on this philosophy, working with vintage stores like the East Village Vintage Collective and Zingara Vintage for her recent projects.
Here, WWD rounds up some of the vintage fashion stores that are behind the wardrobes of today’s most popular TV shows. Read on for more.
Aralda Vintage

Aralda Vintage has been a mainstay in the Los Angeles vintage scene since 2016, but the store recently was thrown into the spotlight thanks to the recent season of “Euphoria” where founder Brynn Jones and her extensive designer vintage collection were tapped for one of the storylines for the hit HBO teen drama.
Jones worked with costume designer Heidi Bivens for a scene in the second episode where Maddy, played by Alexa Demie, babysits for a wealthy woman named Samantha (played by Minka Kelly) who has a lavish designer vintage collection. Demie is seen in a massive closet full of unique pieces and tries on an array of high-fashion styles like a 1991 Thierry Mugler Kessler dress, a 1997 camelia print Chanel shirtdress, a metallic Halston caftan dress and a gold sequined Dior gown.
“It’s always been a pipe dream of mine to either work in set design or costume design,” Jones said. “It’s something that I just never fully pursued and to be able to do this was a dream come true.”
Demie, a longtime friend of Jones, connected her to Bivens for the episode. Jones and Bivens were initially planning on selecting a few dresses for the scene, but the costume designer decided it would be better if Jones decorated the whole closet with her collection.
“It was this really fun interactive math problem,” Jones said on how she filled the closet with more than 200 pieces from her collection, including clothes, shoes, jewelry and handbags. “I spent weeks and my living room was filled with rolling racks that I would rearrange. It was almost like I was rearranging flowers in a sense, like back and forth what dress looked better next to each other.”
Jones’ decorated closet ultimately served a prominent role in the season. According to Jones, “Euphoria” creator Sam Levinson loved the closet so much that he rewrote the scene so more action took place there. Levinson was also inspired by Jones’ purple sequined Norman Norell dress worn by Kelly and created a small storyline around the garment.

This was Jones’ first time working on a TV show, but she explained she’s open to doing more projects if they’re a fit like “Euphoria” was.
Arcade

A Current Affair is one of the biggest vintage fashion pop-up shows in the country, and cofounder Richard Wainwright took the concept to the next level in 2018 by creating a permanent storefront in Brooklyn, called Arcade, that houses a rotating selection of vintage vendors from across the country.
Arcade has caught the eye of many costume designers over the last four years, including Danny Santiago and Molly Rogers, who were responsible for the fashion in the “Sex and the City” reboot, “And Just Like That.”
“Obviously, Sarah Jessica Parker as Carrie Bradshaw was iconic for mixing and matching high and low, vintage and new, designer and non-label,” Wainwright said. “I think part of [the costume designers’] process was probably like let’s hit all of the vintage stores in New York and see what they have, so they discovered us and they bought from us through the entire season.”
Several of Arcade’s pieces made it into the reboot on Parker, including a raw silk rainbow caftan dress that was worn as a duster, a vintage Judith Leiber bag and a screen-printed New York City-themed T-shirt.
Arcade has also assisted on many of producer Ryan Murphy’s recent projects, such as “The Assassination of Gianni Versace: American Crime Story” and “Pose.”
When curating Arcade, Wainwright’s philosophy is similar to that of A Current Affair. He tries to highlight vendors from across the country to give customers the chance to shop collections they normally wouldn’t have access to. All pieces at Arcade are available for purchase.
“I feel like people are looking for meaning and a sense of history and context,” Wainwright said on the popularity of vintage fashion. “And then just for practical reasons, there’s nothing in stores. That’s probably a supply chain issue and designers taking seasons off because of COVID-19 or they couldn’t get the materials they needed. I feel like if you look all over the Internet at vintage shops or go into a vintage shop, there’s things that will actually inspire you and make you want to shop. You don’t get that feeling when you shop retail.”
East Village Vintage Collective

Established in 2015, East Village Vintage Collective has been a destination for many recent TV shows and films that are looking for affordable vintage options from the 1960s to the 1990s, including “The Deuce,” “The Get Down” and “Pose.”
Owner Maegan Hayward said while many costume designers that come into her store are secretive about their projects, some work more closely with her to pull specific pieces or look into a certain decade.

“I know a lot of the costume designers and buyers often are renting things and most of the time when they come to us they buy everything outright because everything is just so affordable,” she explained. “But, a lot of the times they’ll come in and they’re working on a show and we’ll have to do a little investigating to figure out what it was because it’s always fun to see the stuff they use and how they style it.”
Over the years, Hayward has developed a close friendship with costume designer Melissa Walker, who is behind the fashion in Hulu’s “Dollface” and “Pen15,” where the two pulled more Y2K-inspired pieces for the contemporary shows.
Hayward sources her collection on a national scale. Pre-pandemic, Hayward had an additional vintage store in Florida and when she would drive down she would stop at multiple vintage stores and vendors on the way to curate her collection. She also finds pieces through estate sales and has vendors come to her to sell their vintage pieces.
Because her business working with TV shows and films has grown considerably over recent years, Hayward has plans to expand her in-store collection to include more of her archival pieces.
Ian Drummond Collection Inc.

After starting his vintage business in 1984, Ian Drummond has become one of the go-to sources for costume designers to curate their wardrobes, particularly for period pieces or projects that take place between the 1970s to 1990s.
Drummond, whose business is located in Toronto, has recently worked with the costume designers for TV shows like “Halston,” “Ratched” and “Feud,” which were all period pieces in their own right.
“It’s collaborative, but we try to give [the costume designers] as much leeway as possible because there are very few projects that have cart blanche that can just buy or rent and not worry about budgets,” Drummond said about the process of working on these projects. “That’s why a lot of costume designers approach rental houses because it helps them stretch their budget. You can’t go on first dibs and buy everything. I haven’t seen a show yet that just buy, buy, buy, unless maybe from Patricia Field.”
Drummond explained that the bulk of his vintage collection now comes from estate sales and that he carries designers like Escada, Donna Karan, Adolfo Sardinia and Oscar de la Renta. He stated that his collection is broken up between rentals and sales, with Drummond usually holding onto more conventional pieces in standard sizes for rental and selling the more unique pieces.
“Sometimes, some things are so unique that it probably deserves to be sold as opposed to waiting 10 years for the right person to come along and rent it,” he said. “Renting key pieces to designers that ultimately end up on actors, if it’s the right actor wearing it then I never need to rent it again because [the piece] has all the prominence it’s ever going to need if I decide to sell it later.”
Drummond also explained that while it’s natural for costume designers from period pieces to rent their wardrobes, he’s been seeing more contemporary TV shows and films look to vintage fashion as an added layer of the storytelling and character.

“Even if it’s contemporary, [the costume designers] love the idea of putting vintage into it,” he said. “It’s like an Easter egg where people wouldn’t realize it unless they knew what they were looking at. That’s a big draw too for costume design. There’s so much being produced these days and to be able to tell your story coherently and with originality, why wouldn’t you use vintage? It helps separate the character from the shopping. It’s easy to run to the mall, but I think costume designers want to give their characters some edge and vintage is such a perfect way to do that.”
The Way We Wore

Doris Raymond’s The Way We Wore store is home to eclectic and unique vintage pieces that have resonated with customers and costume designers alike.
Raymond first started The Way We Wore in 1981 in San Francisco, later closing the store and working out of a warehouse doing TV and film rentals before she opened her Los Angeles store in 2004. She carries a range of designers from decades up until the mid-2000s.
“I look much more for the aesthetic and if a style transcends time and the quality of the materials used,” she explained. “If it happens to have a Chanel label, bingo I’ll take it. But an ugly Chanel is an ugly Chanel, so I’m not as brand centric as a lot of other businesses.”
Over the years, she’s developed close relationships with some of today’s most prominent costume designers and has assisted on projects such as “The Marvelous Mrs. Maisel,” “Perry Mason,” “Mrs. America” and HBO’s new series, “Our Flag Means Death.”
“[The costume designers] typically share with me their storyboards and their inspiration sheets,” she said. “What I always get is the year, the season, the color palette, the class of people and a general idea of who the characters are and the story. From that, I do a whirl through the store and I bring hundreds of pieces into the main boutique for them to peruse.”

For “Our Flag Means Death,” a pirate-themed comedy that debuted this month, Raymond said costume designer Christine Wada bought hundreds of pieces from her to dress the show’s eccentric characters.
When speaking about “The Marvelous Mrs. Maisel,” Raymond called the show “one of the best fashionable interpretations that’s ever been on television.”
“What [costume designer] Donna [Zakowska] does for the Maisel character — fashion is the center point outside her comedic talent,” she said.
Zingara Vintage

Owner Erin Silvers’ Zingara Vintage in Queens has become a destination for vintage and repurposed terrycloth garments, which have been featured in several photoshoots as well as Hulu’s “Dollface” and the upcoming HBO series “The White House Plumbers.”
Silvers first opened her store in 2015 and slowly built up a collection of terrycloth garments that she resells or repurposes into new garments. Her collection includes terrycloth garments that date back to the 1940s.
“I started collecting vintage terrycloth after I sold a jacket that I wish I never sold, which is the age-old vintage story,” she said. “I’ve collected hundreds of terrycloth garments and I wouldn’t let anyone see them because it was such a special collection that I was creating essentially an archive or a retrospective of waterside culture through the decades.”
“Dollface” costume designer Melissa Walker had been a longtime fan of Zingara Vintage and reached out to Silvers after she presented her terrycloth collection at the Manhattan Vintage Show roughly a year and a half ago. The two then worked together to choose a terrycloth matching set worn by Shay Mitchell during a poolside scene in “Dollface” season two. Silvers explained the set took her six years to create because she had to find two towels that matched to create the pants.
Silvers curates her collection from vendors across the world. Given the delicate materials she works with, many of her pieces are for rental while some are for sale.
Coming up next, one of Silvers’ terrycloth creations will be featured in HBO’s “The White House Plumbers,” a limited series that centers on the Watergate scandal.
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