Inside Jill Martin’s Immersive Shoppable TV Platform

Inside Jill Martin’s Immersive Shoppable TV Platform

Jill Martin has been incredibly busy. After introducing a new business to the world, another entrepreneur might take a break to unwind from all the stress and preparations. Instead, the “Today” star got married.
Just over a week since she unveiled her immersive new TV shopping platform, Shop the Scenes, this month, Martin tied the knot with banker Erik Brooks at the New York Public Library. The “Steals & Deals” host let WWD in on a little-known detail about the event: French haute couture designer Pierre Cadault was a key figure at her wedding — which is fascinating, because he doesn’t actually exist outside of Darren Star’s Netflix series, “Emily in Paris.”

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The character, played by actor Jean-Christophe Bouvet, appeared in luggage form, his face emblazoned on an army of rolling bags for guests, Martin told WWD in an exclusive interview. They were dead ringers for the customized Rimowa trunk from season two, a popular item that sent fans blanketing the Internet to secure their own. They weren’t available to purchase then, but they will be via Shop the Scenes.

Pierre Cadault luggage from “Emily in Paris” stands at attention at Jill Martin’s September wedding in New York. Photo exclusively for WWD.

Turns out, those bags weren’t just wedding swag. They were a preview of a signature STS offering: The business is actually manufacturing fictional “in-show brands” like the Cadault bags, manifesting invented products from beloved TV series into actual ones available for sale. Other items from real-world brands will be sourced directly from the shows, and cast as 3D graphics that fans can shop inside virtual WebVR environments, each designed to reflect a given show.

Think of it as a multifaceted approach to bring immersiveness to shoppable TV.

As for Martin, she’s been absorbed in the shows since she cofounded the business with her partner, entertainment company 101 Studios. She has been living and breathing “Yellowstone” and “Emily in Paris,” even decorating her home with the series’ merchandise. She somehow balances that, while still focusing on her broadcast work, including showcasing her own brands on QVC.

And, of course, she also had a wedding to plan. So perhaps some overlap was inevitable.

“I’m so grateful for all the opportunity and what we’re building in all of these arenas,” she said. “The thread that keeps it all together, all of it, is just passion and love for what I do…it’s part of my life, and so the shows [were] incorporated into my wedding.”

Guests even sipped Champere, the abysmal champagne from “Emily” now transformed into a delicious sparkling wine. The bubbly will join a broad but highly curated selection of merchandise ranging from $10 to $10,000 across clothes, beauty products, furniture, jewelry, home goods and more, as seen on beloved TV shows.

Jill Martin at the New York Public library

Courtesy photo/Ben Finch

Shop the Scenes appeared at Martin’s wedding via merchandise.

Courtesy photo/Ben Finch

Jill Martin and Erik Brooks’ pop a very special bottle of bubbly.

Courtesy photo/Erika Dame

Champere, the terrible champagne from “Emily in Paris,” is now a delicious sparkling wine, said Martin.

Courtesy photo/Erika Finch

Wedding guests were among the first to sip the transformed wine.

Courtesy photo/Erika Dame

A celebration of Champere

Courtesy photo/Erika Dame

In a retail market bursting with e-commerce platforms, shoppable TV efforts, virtual worlds and initiatives targeting fan communities, it’s natural to wonder if there’s room for yet another, or how this one can distinguish itself from the pack.

But what those businesses don’t have is Martin herself.

A former sportscaster and a New York Times bestselling author, the Emmy-winning media personality has built a career as a fashion and lifestyle authority and e-commerce expert with a knack for igniting sales. Her bio credits her as the first to pioneer the concept of bringing shopping into unscripted television. One media report claims she drove as much as $60 million in revenue for “Today” in 2018 alone.

In other words, she has an innate understanding of what consumers want. Her partner, entertainment company 101 Studios, knows what the studios want. This blend, she said, is Shop the Scenes’ secret sauce.

“[Longtime friend and 101 cofounder David Glasser] understands, from a showrunner perspective, why it’s so important for products to be organic and available to the consumer,” she explained. “And I come at it from a viewer perspective and a consumer perspective of how we make that environment seamless and enjoyable. And so with the merging of 101 Studios and David and myself…we have all the areas covered.”

Together, they aimed to flip the old model — retail’s use of storytelling as a tool to drive sales — to show storytellers how the shopping platform can expand the worlds they’ve created to the real world, in real time.

“Rather than ad placements, we’re coming at it by working with the showrunners, working with the costume and set designers, and that is where the difference is, where it’s never been done before,” she continued. “There are so many times that you’ve watched something and you love it, and you’re scouring the Internet, and [wondering,] ‘Where do I get it?’ Now the behavior will just be there, to know that you could go to Shop the Scenes and just get it with one click. It’s an authentic and organic way to shop your favorite show.”

As if to punctuate the point, she held up her hand. She was wearing Rip’s ring from “Yellowstone.”

It’s an ambitious play to redefine what an immersive fan experience can be, and according to Martin, creators like Darren Star find it rather compelling: “I flew to Paris to meet with Darren and Stephen [Joel Brown, producer], and they gave me insight into the brands that will be pitched in this coming season,” she added. “And so when Emily pitches that brand, you will be able to buy that particular item, as in real time.”

That’s notable, since TV productions are usually locked down to prevent leaks. But it speaks to the platform’s appeal.

“We are so excited to be partnering with Shop the Scenes and to bring the world of ‘Emily in Paris’ directly to fans of the show,” said Brown, Star’s producing partner on “Emily In Paris,” in a statement provided to WWD.

“Our partnership will, for the first time, make the brands and products exclusively created for the show immediately shoppable. Fans will be able to buy everything from Champere to Pierre Cadault luggage to Chez Lavaux kitchenware,” he added. “Bringing the show to life in the real world has always been a goal of ours and our partnership with Shop the Scenes makes this a reality.” Martin and Star are even working on an undisclosed beauty product.

From the fans’ point of view, the experience should feel seamless. By scanning a QR code that will air onscreen, visitors can step inside richly detailed virtual locations that match the show — like rooms at Dutton Ranch from “Yellowstone” — and, as the platform’s name suggests, shop those scenes. In the future, the environments may include digital collectibles or NFTs, Martin said. But for now, the experience is decidedly crypto-free.

Shop the Scenes’ QR code

Shoppable virtual Dutton Ranch environments will be available via WebVR at Shop the Scenes.

Courtesy image

Other retail and shoppable TV initiatives have been using QR codes for years, from NBCUniversal — Martin’s stomping grounds — to a recent Coinbase Super Bowl commercial. In essence, they’ve trained consumers to view the codes as commerce gateways. For Shop the Scenes, they’re also a branding opportunity. Its QR code, which resembles a bag or a production clapboard, was designed to be an icon that viewers will immediately recognize as a doorway to Shop the Scenes’ shopping environment, exclusive content, contests and curated product selection.

Martin is particularly proud to support small brands, in addition to established labels. She even partnered with a tech firm to digitally scan and render products in 3D, removing an obstacle for small operators.

“The item is then placed, and it will look real on the virtual set, so you get a better sense of what it looks like up close,” she explained. “Then the product page will tell you about the small business owner that might have made it.

“We’re able we have hundreds of small businesses, which is so exciting to me. With a lot of women-owned businesses, where if somebody has to hand-make them or make 10 of them, they’re not able to go into retail,” she elaborated. “But because we have a centralized warehouse [in Texas] and distribution, we’re able to help those small businesses, so I’m really jazzed about being able to do that.”

Shop the Scenes will open for business on Nov. 12, timed with Paramount Network’s “Yellowstone” season four marathon, followed by the season five premiere on Nov. 13. Fans will be able to explore select virtual environments at Dutton Ranch styled with products from or inspired by previous seasons. The company is planning to offer watch party kits, gifts, contests, VIP memberships and exclusive content. For the season five premiere, key items from the show will be available for purchase.

The buzz has already begun. Paramount Network aired a Labor Day Marathon with past seasons of “Yellowstone,” with several spots introducing Shop the Scenes to viewers. According to the company, the response was overwhelming. The flood of sign-ups looked like a proof of concept, prompting the business to continue innovating. In addition to virtual shopping via WebVR, the e-commerce site will offer shoppable video and “stills,” and it is exploring partnerships to shop via remote.

Dates for “Emily in Paris,” plus a “Today” holiday pop-up shop on the platform, will be announced at a later time.

But it won’t end there. So far, STS has secured NBC, Paramount Media Networks and MTV Entertainment Studios for its initial wave of shows, but talks are underway with other potential partners. In the coming months, the company plans to announce 25 more shows for next year.

Some could include programs with a younger demographic, so Martin formed a junior advisory board over the summer. The 10 members, ranging in age from 10 to 25, weigh in on topics like gamification or how to appeal to parents.

When STS launches, it will arrive with some 1,000 stock keeping units, Martin estimated — including “Yellowstone” items such as John Dutton’s cowboy hat, from heritage brand Burns Cowboy; the horse saddle that appeared in season four; Beth’s faux fur coat from Geneva-based brand Faz Not Fur, and a very limited collection for Rip’s wedding ring, with only 300 produced.

The “Emily” line of merchandise will feature a limited edited of the Pierre Cadault suitcase and the de Lalisse Champere, in addition to other home goods, beauty, fashion, accessories, travel items and kitchenware.

Sounds like Martin, whose home is already decked out with Pierre Cardeau pillows, blankets and more, may need to get a bigger place.

A Breakdown of the Fashion in ‘Selling Sunset’ Season Five

A Breakdown of the Fashion in ‘Selling Sunset’ Season Five

It’s no secret that “Selling Sunset” is more than just a show about the luxury real estate market in Los Angeles.Since the show premiered in 2019, the women on the hit Netflix reality series have become well-known not just for their seemingly successful careers as agents, but also for their dramatic storylines and, of course, their bold, vibrant grasps on fashion that continued in the program’s fifth season, which made its debut on Friday.
Cast members such as Christine Quinn, Heather Rae El Moussa, Mary Fitzgerald, Amanza Smith and Chrishell Stause have leaned into a more unconventional sense of everyday office attire, striding in sky-high heels no matter the occasion. Meanwhile, Maya Vander and Davina Portratz have kept a more simple, sleek but still chic style on the show.

Its newcomers Emma Hernan, Vanessa Villela and now Chelsea Lazkani match the original cast’s energy when it comes to over-the-top dressing, with the former two joining in the fourth season and the latter making waves with her fearless personality and designer outfits in the fifth.

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The anticipated and drama-filled fifth season is no exception, as cast members like Quinn and Lazkani in particular have upped their sense of style, wearing brighter colors, bolder textures and patterns and sporting more monochromatic looks.
Leading the charge for most stylish is Quinn, styled by Kat Gosik, who is well-known for her daring outfits and her personality. From a fiery all-red Balmain outfit to preppy looks by Alessandra Rich, Quinn did not hold back when it came to style in the fifth season.

“She is so much fun, because she’s like a Barbie doll. Anything she wears looks good on her,” Gosik told WWD. “I love that her style is very diverse — we can go cool and edgy and also pink and fitted. Everything fits her.”
Quinn stays true to her so-called “goth Barbie” aura this season by wearing a BDSM-inspired look in an leather Area corset paired with black Gucci lace gloves and an Alessandra Rich serpent necklace while also exuding Malibu Barbie in wearing a pink tweed and denim Balmain dress.
“I think she likes to dress up. She doesn’t mind wearing heels and doesn’t mind wearing pieces that are uncomfortable,” Gosik said. “To get the look, she’ll do it. I’ve worked with other people that, if the outfit is not comfortable, they don’t want to wear it. Christine is like, ‘I’ll do anything for the look.’”
Up there with Quinn for most audacious in personality and style is Lazkani, a London native unafraid to tell people what she really thinks. This season, the realtor seems to almost command every room she walks into, not only because of her demeanor, but also because of her outfits.

In the fifth season, Lazkani has worn designer-clad outfits, most notably a leather trench dress by Louis Vuitton and head-to-toe Burberry outfit complete with a headband and matching Chanel bag. For her first visit to the L.A.-based Oppenheim Group, she wore a gold sequined dress by Balmain, while one of her outfits at home was an all-pink ensemble by Area topped with a bright pink headband by Prada.
Quinn is not alone in the walking Barbie-doll category, as the other blonde cast members Hernan and El Moussa (formerly Young), also emanate a feminine and chic energy in their everyday work attire and topping each look with jewelry by Chanel, Dior or Gucci.
When she entered the scene in the fourth season, it seemed Hernan was giving Quinn a run for her money in terms of career and style. This season, the Boston native has been seen in outfits by Nadine Merabi, Sau Lee, Dion Lee, Bronx and Banco, among others, pairing them with bags by Bottega Veneta, Louis Vuitton, Gucci and more.

El Moussa, styled by Caitlin Jaymes, is more classic in her sense of style, wearing some fitted silhouettes to find the balance between “sexy as well as sophisticated.”
The real estate agent this season has worn designs by Fendi, Gucci, Ganni, Louis Vuitton and Retrofete while pairing them with jewelry by Chanel or Gucci and topping off her look with purses from Dior, Valentino and Chanel.

“[Heather] knows what looks good on her. She doesn’t feel pressured to try out every single trend,” Jaymes told WWD. “Our goal is always to make sure everything is catered to her body and looking as feminine [and] classy, as possible. She doesn’t really care if she’s not, quote-unquote, the ‘trendiest’ girl out there. She wants to look presentable as well as fashionable.”
A notable look worn by El Moussa in the season is a custom one by Karen Sabag for her bridal shower, which was perhaps both Jaymes’ and El Moussa’s favorite look from the season. The strapless off-white minidress captured her personality, covered in embellishments and finished with feathers on the hem.
“It was the perfect dress. Everyone in the shower kept saying: ‘If I could pick one dress that could describe Heather’s style.’ It was so beautiful,” Jaymes said.
Another agent with a unique grasp on fashion is Stause, who has skyrocketed to fame since appearing on the hit reality series. Though she works with stylist Andrew Gelwicks on events and projects outside the show, Stause styles herself on “Selling Sunset.”
Like most of the women on the show, Stause is rarely ever seen in black, always wearing bright, vibrant hues such as yellow, pink and green.

“She has a really strong understanding of who she is and what her style and aesthetic is. But at the same time she is really open to experimenting and trying different things,” Gelwicks told WWD. “She loves color and I think she utilizes color really well, which I think is so refreshing. She has a really good ability to play with feminine silhouettes, but then really juxtapose them with her own edge and really make each piece her own.”
Throughout the season, Stause is seen in designs by Cynthia Rowley, Staud, Hervé Legér, A.L.C., Alex Perry, Area, Ronny Kobo and Balmain, among others. Known for her bright, bubbly personality, Stause manages to exude that easily in the way she dresses on as well as off the show.
“From my perspective when I dress Chrishell, I think so much of her personality comes into it,” Gelwick said. “She has such a buoyant personality, and I think that’s really reflective in her fashion, in everything she wears. There’s a connective tissue between what she’s wearing and who Chrishell is and why we all love her.”

Though the entire fifth season premiered Friday, a reunion is still in the works, premiering on May 6. Gelwicks helped style Stause for the upcoming episode.
“I think the reunion look will definitely be one of my favorite looks. It’s just really dramatic and different for anything Chrishell has been seen in so I think being able to show a different side of her is so exciting,” Gelwicks said.
Stylist Kat Gosik Talks Christine Quinn’s ‘Campy,’ ‘Barbie Doll’ Style on ‘Selling Sunset’
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These Vintage Stores Are Supplying the Fashion in Today’s Popular TV Shows

These Vintage Stores Are Supplying the Fashion in Today’s Popular TV Shows

Vintage fashion has always been used in the costumes of popular TV shows, but many recent projects, such as “Euphoria,” “And Just Like That” and “Halston,” are bringing vintage more prominently into focus.Recently, many TV shows have leaned more heavily into vintage fashion for their costumes for myriad reasons, such as to more accurately reflect the time period or to incorporate unique pieces into the wardrobe.
HBO’s hit teen drama “Euphoria,” for one, focused on fantastical fashion for its recent second season both with modern, off-the-runway styles and through vintage designer pieces. The show put a spotlight on vintage fashion with its new character Samantha, who is Maddy’s boss and has an extensive vintage collection. Costume designer Heidi Bivens worked closely with Los Angeles-based vintage store Aralda Vintage owner Brynn Jones for those scenes, where Jones supplied hundreds of vintage pieces from her own collection from designer brands like Mugler, Dior, Chanel, Versace and more.

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Other costume designers have been incorporating vintage fashion into TV shows to spotlight indie designers and vendors and be more sustainable. Melissa Walker, who is behind shows like “Dollface” and “Pen15,” is a costume designer whose taken on this philosophy, working with vintage stores like the East Village Vintage Collective and Zingara Vintage for her recent projects.
Here, WWD rounds up some of the vintage fashion stores that are behind the wardrobes of today’s most popular TV shows. Read on for more.
Aralda Vintage

Aralda Vintage has been a mainstay in the Los Angeles vintage scene since 2016, but the store recently was thrown into the spotlight thanks to the recent season of “Euphoria” where founder Brynn Jones and her extensive designer vintage collection were tapped for one of the storylines for the hit HBO teen drama.
Jones worked with costume designer Heidi Bivens for a scene in the second episode where Maddy, played by Alexa Demie, babysits for a wealthy woman named Samantha (played by Minka Kelly) who has a lavish designer vintage collection. Demie is seen in a massive closet full of unique pieces and tries on an array of high-fashion styles like a 1991 Thierry Mugler Kessler dress, a 1997 camelia print Chanel shirtdress, a metallic Halston caftan dress and a gold sequined Dior gown.
“It’s always been a pipe dream of mine to either work in set design or costume design,” Jones said. “It’s something that I just never fully pursued and to be able to do this was a dream come true.”
Demie, a longtime friend of Jones, connected her to Bivens for the episode. Jones and Bivens were initially planning on selecting a few dresses for the scene, but the costume designer decided it would be better if Jones decorated the whole closet with her collection.
“It was this really fun interactive math problem,” Jones said on how she filled the closet with more than 200 pieces from her collection, including clothes, shoes, jewelry and handbags. “I spent weeks and my living room was filled with rolling racks that I would rearrange. It was almost like I was rearranging flowers in a sense, like back and forth what dress looked better next to each other.”
Jones’ decorated closet ultimately served a prominent role in the season. According to Jones, “Euphoria” creator Sam Levinson loved the closet so much that he rewrote the scene so more action took place there. Levinson was also inspired by Jones’ purple sequined Norman Norell dress worn by Kelly and created a small storyline around the garment.

This was Jones’ first time working on a TV show, but she explained she’s open to doing more projects if they’re a fit like “Euphoria” was.

A Current Affair is one of the biggest vintage fashion pop-up shows in the country, and cofounder Richard Wainwright took the concept to the next level in 2018 by creating a permanent storefront in Brooklyn, called Arcade, that houses a rotating selection of vintage vendors from across the country.
Arcade has caught the eye of many costume designers over the last four years, including Danny Santiago and Molly Rogers, who were responsible for the fashion in the “Sex and the City” reboot, “And Just Like That.”
“Obviously, Sarah Jessica Parker as Carrie Bradshaw was iconic for mixing and matching high and low, vintage and new, designer and non-label,” Wainwright said. “I think part of [the costume designers’] process was probably like let’s hit all of the vintage stores in New York and see what they have, so they discovered us and they bought from us through the entire season.”
Several of Arcade’s pieces made it into the reboot on Parker, including a raw silk rainbow caftan dress that was worn as a duster, a vintage Judith Leiber bag and a screen-printed New York City-themed T-shirt.
Arcade has also assisted on many of producer Ryan Murphy’s recent projects, such as “The Assassination of Gianni Versace: American Crime Story” and “Pose.”
When curating Arcade, Wainwright’s philosophy is similar to that of A Current Affair. He tries to highlight vendors from across the country to give customers the chance to shop collections they normally wouldn’t have access to. All pieces at Arcade are available for purchase.
“I feel like people are looking for meaning and a sense of history and context,” Wainwright said on the popularity of vintage fashion. “And then just for practical reasons, there’s nothing in stores. That’s probably a supply chain issue and designers taking seasons off because of COVID-19 or they couldn’t get the materials they needed. I feel like if you look all over the Internet at vintage shops or go into a vintage shop, there’s things that will actually inspire you and make you want to shop. You don’t get that feeling when you shop retail.”
East Village Vintage Collective

Established in 2015, East Village Vintage Collective has been a destination for many recent TV shows and films that are looking for affordable vintage options from the 1960s to the 1990s, including “The Deuce,” “The Get Down” and “Pose.”
Owner Maegan Hayward said while many costume designers that come into her store are secretive about their projects, some work more closely with her to pull specific pieces or look into a certain decade.

“I know a lot of the costume designers and buyers often are renting things and most of the time when they come to us they buy everything outright because everything is just so affordable,” she explained. “But, a lot of the times they’ll come in and they’re working on a show and we’ll have to do a little investigating to figure out what it was because it’s always fun to see the stuff they use and how they style it.”
Over the years, Hayward has developed a close friendship with costume designer Melissa Walker, who is behind the fashion in Hulu’s “Dollface” and “Pen15,” where the two pulled more Y2K-inspired pieces for the contemporary shows.
Hayward sources her collection on a national scale. Pre-pandemic, Hayward had an additional vintage store in Florida and when she would drive down she would stop at multiple vintage stores and vendors on the way to curate her collection. She also finds pieces through estate sales and has vendors come to her to sell their vintage pieces.
Because her business working with TV shows and films has grown considerably over recent years, Hayward has plans to expand her in-store collection to include more of her archival pieces.
Ian Drummond Collection Inc.

After starting his vintage business in 1984, Ian Drummond has become one of the go-to sources for costume designers to curate their wardrobes, particularly for period pieces or projects that take place between the 1970s to 1990s.
Drummond, whose business is located in Toronto, has recently worked with the costume designers for TV shows like “Halston,” “Ratched” and “Feud,” which were all period pieces in their own right.
“It’s collaborative, but we try to give [the costume designers] as much leeway as possible because there are very few projects that have cart blanche that can just buy or rent and not worry about budgets,” Drummond said about the process of working on these projects. “That’s why a lot of costume designers approach rental houses because it helps them stretch their budget. You can’t go on first dibs and buy everything. I haven’t seen a show yet that just buy, buy, buy, unless maybe from Patricia Field.”
Drummond explained that the bulk of his vintage collection now comes from estate sales and that he carries designers like Escada, Donna Karan, Adolfo Sardinia and Oscar de la Renta. He stated that his collection is broken up between rentals and sales, with Drummond usually holding onto more conventional pieces in standard sizes for rental and selling the more unique pieces.
“Sometimes, some things are so unique that it probably deserves to be sold as opposed to waiting 10 years for the right person to come along and rent it,” he said. “Renting key pieces to designers that ultimately end up on actors, if it’s the right actor wearing it then I never need to rent it again because [the piece] has all the prominence it’s ever going to need if I decide to sell it later.”
Drummond also explained that while it’s natural for costume designers from period pieces to rent their wardrobes, he’s been seeing more contemporary TV shows and films look to vintage fashion as an added layer of the storytelling and character.

“Even if it’s contemporary, [the costume designers] love the idea of putting vintage into it,” he said. “It’s like an Easter egg where people wouldn’t realize it unless they knew what they were looking at. That’s a big draw too for costume design. There’s so much being produced these days and to be able to tell your story coherently and with originality, why wouldn’t you use vintage? It helps separate the character from the shopping. It’s easy to run to the mall, but I think costume designers want to give their characters some edge and vintage is such a perfect way to do that.”
The Way We Wore

Doris Raymond’s The Way We Wore store is home to eclectic and unique vintage pieces that have resonated with customers and costume designers alike.
Raymond first started The Way We Wore in 1981 in San Francisco, later closing the store and working out of a warehouse doing TV and film rentals before she opened her Los Angeles store in 2004. She carries a range of designers from decades up until the mid-2000s.
“I look much more for the aesthetic and if a style transcends time and the quality of the materials used,” she explained. “If it happens to have a Chanel label, bingo I’ll take it. But an ugly Chanel is an ugly Chanel, so I’m not as brand centric as a lot of other businesses.”
Over the years, she’s developed close relationships with some of today’s most prominent costume designers and has assisted on projects such as “The Marvelous Mrs. Maisel,” “Perry Mason,” “Mrs. America” and HBO’s new series, “Our Flag Means Death.”
“[The costume designers] typically share with me their storyboards and their inspiration sheets,” she said. “What I always get is the year, the season, the color palette, the class of people and a general idea of who the characters are and the story. From that, I do a whirl through the store and I bring hundreds of pieces into the main boutique for them to peruse.”

For “Our Flag Means Death,” a pirate-themed comedy that debuted this month, Raymond said costume designer Christine Wada bought hundreds of pieces from her to dress the show’s eccentric characters.
When speaking about “The Marvelous Mrs. Maisel,” Raymond called the show “one of the best fashionable interpretations that’s ever been on television.”
“What [costume designer] Donna [Zakowska] does for the Maisel character — fashion is the center point outside her comedic talent,” she said.
Zingara Vintage

Owner Erin Silvers’ Zingara Vintage in Queens has become a destination for vintage and repurposed terrycloth garments, which have been featured in several photoshoots as well as Hulu’s “Dollface” and the upcoming HBO series “The White House Plumbers.”
Silvers first opened her store in 2015 and slowly built up a collection of terrycloth garments that she resells or repurposes into new garments. Her collection includes terrycloth garments that date back to the 1940s.
“I started collecting vintage terrycloth after I sold a jacket that I wish I never sold, which is the age-old vintage story,” she said. “I’ve collected hundreds of terrycloth garments and I wouldn’t let anyone see them because it was such a special collection that I was creating essentially an archive or a retrospective of waterside culture through the decades.”
“Dollface” costume designer Melissa Walker had been a longtime fan of Zingara Vintage and reached out to Silvers after she presented her terrycloth collection at the Manhattan Vintage Show roughly a year and a half ago. The two then worked together to choose a terrycloth matching set worn by Shay Mitchell during a poolside scene in “Dollface” season two. Silvers explained the set took her six years to create because she had to find two towels that matched to create the pants.
Silvers curates her collection from vendors across the world. Given the delicate materials she works with, many of her pieces are for rental while some are for sale.
Coming up next, one of Silvers’ terrycloth creations will be featured in HBO’s “The White House Plumbers,” a limited series that centers on the Watergate scandal.

‘Euphoria’ Season Two Leans Into Fantastical Fashion 
‘Dollface’ Season Two Offers Realistic, Pandemic-era Fashion 
‘The Marvelous Mrs. Maisel’ Season Four Looks to Transitional 1960s Fashion 

How Fashion and Instagram Played a Role in Netflix’s ‘Inventing Anna’

How Fashion and Instagram Played a Role in Netflix’s ‘Inventing Anna’

The story of fake German heiress Anna Delvey — whose real name is Anna Sorokin — captivated New Yorkers in 2018 following the explosive New York Magazine article penned by journalist Jessica Pressler that detailed how the then-27-year-old woman conned bankers, socialites and her close friends out of thousands of dollars to fund her lavish lifestyle and designer wardrobe.Sorokin’s story is now the subject of a new limited series, Netflix’s “Inventing Anna,” from TV producer Shonda Rhimes, which gives an even more dramatized take on the scammer’s dramatic rise and fall. The show casts actress Julia Garner as the titular character and debuts on the streaming service on Friday.

The German con artist was known for her scams as much as she was for her high-fashion wardrobe, which has been translated into the show thanks to costume designer Lyn Paolo who worked with her team to research Sorokin‘s actual wardrobe from her time in New York City through her 2019 trial.

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“What was interesting about [the show] is you actually see the story of Anna through her Instagram at first,” Paolo said. “It was an interesting show because even though it was modern and fairly current, we had to do a lot of research into [Sorokin’s] Instagram because we wanted that to be true.”
Paolo’s approach to creating the character’s costumes was similar to the way that Vivian — Pressler’s reimagined character, played by actress Anna Chlumsky — goes about writing the piece on Sorokin. Both the character and Paolo did a deep dive on Sorokin‘s Instagram, with the costume designer and her team sourcing actual garments and accessories that Sorokin wore during her time in New York and her international travels.

A still from “Inventing Anna”

The costume designer explained that there virtually wasn’t a high-end designer label that wasn’t included in the show’s nine episodes. Chanel, Dior, Celine, Alexander McQueen, Valentino, Gucci and Balenciaga are just some of the design houses prominently featured in the show. Paolo estimated that roughly 97 percent of Garner’s costumes in the show are what Sorokin actually wore in real life. Many pieces were the actual designer garments, while others were recreated in the show’s costume studio.
“We literally spent months researching everything, finding the brand and reaching out to the brand or on The RealReal or a vintage store,” she explained. “It was sort of a dichotomy because we were matching [the fashion] quite seriously that you normally wouldn’t do I think on a current TV show.”
Many of the “Inventing Anna” episodes center on a specific character who was friends with or impacted by Sorokin. As each character had a different narrative for the con artist, her fashion also reflected her changing nature. Some characters are fictional, while others were real people impacted by Sorokin’s crimes.
“It wasn’t just about putting pretty clothes on a pretty human,” Paolo said. “It was telling the story that Anna kept reinventing herself. It was an interesting project in that you have several different levels of storytelling with all the different Annas, but then you have the real Anna, too. We were true to her as much as we could be. For me, it was an interesting jigsaw puzzle.”

With Sorokin’s changing persona came a different style. When telling the story from the perspective of lifestyle mogul Talia Mallay — played by Marika Dominczyk — who vacations in the Hamptons and Ibiza, Sorokin is seen wearing an array of colorful caftans and high-end resortwear. When Sorokin attends New York Fashion Week with stylist Val — played by James Cusati-Moyer — the character resembles a “Hitchcock blonde” with her elegant, chic style. With socialite Nora — played by Kate Norton — Sorokin wears Chanel jackets and logo-bearing designer handbags to fit in with her highbrow friends.
“Anna amped up her fashion game because she was playing with the big boys or the big girls,” the costume designer said. “You can tell when you’re walking down the street if someone is in whatever designer. The general public might just think that lady looks nice, but for us it was important to show the different stages of how Anna elevated herself.”

A still from “Inventing Anna”

While accuracy was important for Paolo throughout the series, it was especially important for the episodes depicting Sorokin‘s trial once she was finally caught. Sorokin‘s real-life trial captivated many, as the scammer enlisted stylist Anastasia Walker who dressed her in Michael Kors, Saint Laurent, Victoria Beckham and her signature black-rimmed Celine glasses.
“We tried to match as much as we could,” Paolo said. “A couple of times we made it a little bit worse because you want to feel sad for Anna. There’s a point where you think, ‘Oh, I hope she’s going to win,’ but I felt like we tried to be as true as we could and it was less about costume design and it was more about the research and managing the storyline. Like you wanted the audience to know the days were passing, but it was still fun.”
Overall, Paolo explained the show’s costumes reflect Sorokin‘s notion of “dressing the way you think you have to” in order to succeed, which played a large role in her elaborate schemes.
“She was just a chameleon, don’t you think?” Paolo concluded. “That was the story we were telling. I don’t know the real Anna.”
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A Breakdown of the Fashion in the ‘And Just Like That’ Finale

A Breakdown of the Fashion in the ‘And Just Like That’ Finale

And just like that, the “Sex and the City” reboot has aired its finale.“And Just Like That” debuted its final episode on Thursday, offering a temporary conclusion for the characters Carrie Bradshaw, Miranda Hobbes and Charlotte York — played by Sarah Jessica Parker, Cynthia Nixon and Kristin Davis, respectively — after the 10-episode reboot followed the women navigating life, love, loss and family in their fifties. While talks of a second season have been swirling among Parker and the show’s creators, HBO Max has yet to confirm the news.
The reboot’s finale again delivered the over-the-top, high-fashion moments that fans have become accustomed to since the show debuted in December. Unequivocally the franchise’s style icon, Bradshaw wore an array of looks in the episode that left their mark on the reboot.

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The “And Just Like That” finale started off with Bradshaw going on her first date since her husband Mr. Big, played by Chris Noth, died from a heart attack. Bradshaw wears a light pink floral maxi dress paired with a contrasting pink satin blazer and a matching Paco Rabanne Sparkle 1969 bag.
The morning after the date, Bradshaw joins Hobbes and York for brunch, with each character wearing outfits that stay true to their style. Bradshaw goes with a contrasting striped look, pairing a green striped blouse with green, black and pink striped pants. She paired the look with the Chanel Vanity bag, Saint Laurent Ivy floral-appliqué silk sandals and a Thom Browne double-breasted silk coat.
York sticks with her conservative and classy style in a floral A-line dress by Erdem paired with a Chanel Boyfriend watch. Hobbes goes casual, wearing a tracksuit set by Lululemon paired with Veronica Beard clogs.
For one of her more casual looks in the episode, Bradshaw is seen wearing a blue cashmere sweater with beige trousers paired with the Hourglass bag from Gucci and Balenciaga’s Hacker Project that she wears earlier in the reboot. Bradshaw wears the look when dropping off her reading lamp — which she thinks is giving her a message from her late husband — to a lamp store for repair.
The reboot has also seen a handful of vintage looks on Bradshaw, and the finale included yet another archival moment. For her last podcast episode working with her boss Che Diaz, Bradshaw wears a vintage London Fog raincoat over a white shirt dress that she accessorizes with the Sonia Rykiel Domino studded bag and Isabel Marant Prasy pumps.

Sarah Jessica Parker in “And Just Like That.”
Courtesy of HBO/Craig Blankenhorn

Also known for her standout dresses, Bradshaw wore a custom, emerald-colored floral print gown by Oscar de la Renta at her coworker’s impromptu wedding, where she runs into Diaz’s podcast producer who convinces Bradshaw to start her own podcast. The character pairs the dress with a sheer lace cropped jacket, a Nak Armstrong green onyx beaded necklace and Roger Vivier heels.
The finale’s biggest fashion moment came at the end of the episode when Bradshaw travels to Paris to spread her husband’s ashes on the same bridge where he confessed his love for her in the original series’ finale.
For the emotional moment, Bradshaw looked to Valentino couture, wearing a bright orange ball gown paired with fuchsia gloves. She housed Mr. Big’s ashes in a bag shaped like the Eiffel Tower.

The couture moment is arguably one of the biggest fashion moments in the reboot, rivaling that of Bradshaw’s Versace “Mille Feuille” dress from episode eight.
While “And Just Like That” received mixed reviews from fans and critics, it’s clear the franchise stuck to its fashion roots and delivered an array of standout moments that will remain in the cultural lexicon.
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The Best Fashion Moments in ‘And Just Like That’

The Best Fashion Moments in ‘And Just Like That’

The “Sex and the City” reboot, “And Just Like That,” hasn’t disappointed fans with its fashion.The show, which follows the characters Carrie Bradshaw (played by Sarah Jessica Parker), Miranda Hobbes (played by Cynthia Nixon) and Charlotte York (played by Kristin Davis), has delivered several standout fashion moments that reference beloved pieces from the original series (i.e. Bradshaw’s wedding shoes), as well as include new sought-after garments and accessories, such as bags from Gucci and Balenciaga’s Hacker Project.
“What we brought in new was just updating it. Making it more modern. Working with new designers, new young designers, internationally,” said Danny Santiago, one of the reboot’s costume designers, in an interview with WWD. “Because of Instagram, we were able to find all these new people that we could bring in. But again, sticking to what the girls had already as far as their types of looks.”

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Here, WWD breaks down some of the best fashion moments from the “Sex and the City” reboot, “And Just Like That.” Read on for more. 
The Manolo Blahnik “Wedding Shoes”

Sarah Jessica Parker in “And Just Like That”
Courtesy of HBO

“And Just Like That” started off with a fashion Easter egg in the first episode where Bradshaw brings out her beloved blue satin Manolo Blahnik Hangisi pumps — which she calls her “wedding shows” because she wore them when she married Mr. Big in the first “Sex and the City” movie — to wear to York’s daughter’s piano recital.
The fun fashion moment didn’t last long, as Bradshaw’s shoes were ruined after she came home to find her husband dying of a heart attack in the shower.
The Oscar de la Renta Dresses

Cathy Ang in “And Just Like That”
Courtesy of HBO

The reboot’s first episode introduces the audience to York’s now-teenage children, Lily and Rock, who attend the former’s piano recital in matching floral dresses from Oscar de la Renta. Lily, played by Cathy Ang, wears the Rosette cocktail dress, while her younger sibling Rock, played by Alexa Swinton, reluctantly wears a maxi version featuring the same floral design. The dresses matched that of their mother, who wore a similar floral dress from Lela Rose.
The Fendi Purple Sequined Baguette Bag

Sarah Jessica Parker in “And Just Like That”
Courtesy of HBO

Following Mr Big’s death and her return to her West Village apartment, Bradshaw seemingly went back to her fashion roots, wearing an oversize tulle white skirt paired with a striped sweater.
She again dips into her fashion archives by pairing the look with her iconic Fendi purple sequined baguette bag, which made an appearance in the original series’ third season in a memorable scene where Bradshaw gets mugged on the street.
The Unknown Dress

Sarah Jessica Parker in “And Just Like That”
Courtesy of HBO

Controversy ensued before the reboot aired when paparazzi shots captured Parker dressed in a paisley print dress that was initially labeled as a piece from Forever 21. The possibility of Bradshaw wearing a dress from the fast-fashion retailer came as a surprise to many who were used to the character exclusively dressing in high-end designers.
The controversy soon dissipated after the show’s costume designers revealed the piece was purchased at a vintage store years earlier and didn’t come with tags, therefore it was unclear what brand the dress came from.

Nevertheless, the outfit — which was finally seen in the third episode — became one of the more standout looks from the season when Bradshaw paired the look with a handbag from the Gucci and Balenciaga Hacker Project and shimmery heels by Terry de Havilland.
The LTW Raglan Dress

Nicole Ari Parker in “And Just Like That.”
Craig Blankenhorn/Courtesy of HBO

One of the show’s newcomers is actress Nicole Ari Parker’s Lisa Todd Wexley — known also as LTW — who becomes friends with York through their children’s school. Wexley invites York and her husband over for a dinner party where she wears a Rianna + Nina vintage raglan dress in the brand’s carnival print.
She paired the look with her signature chunky jewelry, including a Patricia von Musulin ebony and amber necklace, Mark Davis Jewelry bangles, a Monies black oversize bracelet, Emefa jewelry ring and We Dream in Colour swan earrings.
The Fendi Look

Sarita Choudhury in “And Just Like That.”
Craig Blankenhorn/Courtesy of HBO

“And Just Like That” has seen several other style stars emerge, including real estate agent Seema Patel, played by Sarita Choudhury. Patel wears several chic outfits throughout the season, including a brown georgette shirt and matching satin skirt from Fendi’s fall 2021 collection, the first designed by Kim Jones, in the fourth episode.
She paired the look with other high-fashion accessories from Valentino including a gold belt, studded platform sandals and the Roman Stud handbag.
The Leopard Print Suit

Sarita Choudhury in “And Just Like That.”
Craig Blankenhorn/Courtesy Photo

Patel had another standout fashion moment in episode six wearing a brown leopard print suit from Etro, which she paired with Linda Farrow sunglasses and Verdura Jewelry.
The Norma Kamali Diana Gown

Sarah Jessica Parker in “And Just Like That.”
Courtesy of HBO

Prior to the season airing, photos of Parker on set wearing a light blue bodycon dress by Norma Kamali went viral as fans quickly started referring to the look as the “new Carrie Bradshaw dress.” Many described the look as a more mature version of Bradshaw’s iconic “naked dress,” which was a landmark fashion moment in the original series.
Bradshaw wears the Norma Kamali dress during episode seven when she goes on her first date following Mr. Big’s death. She paired the dress with a vintage Max Mara blazer.
The Vintage Jean Paul Gaultier Suit

Sarah Jessica Parker in “And Just Like That.”
Craig Blankenhorn/Courtesy of HBO

Perhaps one of her more polarizing looks, Bradshaw went for a vintage moment in episode seven wearing a gray suit paired with a brown polka dot shirt, red tie and purple jacket from Jean Paul Gaultier’s spring 1997 collection.

The Smoking Outfit

Sarah Jessica Parker in “And Just Like That.”
Courtesy of HBO

Fans were left puzzled when photos of Parker on set were released of her wearing what seemed like one of the most bizarre outfits in Bradshaw’s history. The look consisted of a pink gingham Batsheva house dress, undone Mary Jane heels, a blue hoodie, a patterned hair scarf and purple dishwashing gloves.
The look made its appearance in the show’s eighth episode where it was made clear that Bradshaw’s look was in fact intentional. As she was weening her cigarette usage to just one a day, she stated that if cigarette smoke lingered on her clothes it would hinder her progress, therefore she wore a specific outfit to take her daily smoking break. 
The Versace Mille Feuille Dress

Sarah Jessica Parker in “And Just Like That.”
Craig Blankenhorn/Courtesy of HBO

Episode eight brought back another beloved piece from the original “Sex and the City” series: Bradshaw’s Versace “Mille Feuille” dress that she wore in the original show’s two-part series finale. The dress made its debut while Bradshaw was in Paris with then-boyfriend Aleksandr Petrovsky, who coined the dress’ name because of its many tulle layers.
The dress returns in the reboot series during a scene where Bradshaw is going through her fashion archives, bringing it out to impress Patel and saying she only wore the gown twice (once in Paris and once while sitting in her apartment to eat a whole thing of Jiffy Pop).
Bradshaw ultimately wears the gown again at the very end of the episode after making amends with her younger downstairs neighbor, who tells Bradshaw that she’s cool.
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Fashion Searches Spike After Premiere of ‘Emily in Paris’ Season 2

Fashion Searches Spike After Premiere of ‘Emily in Paris’ Season 2

While the premiere of the much-anticipated second season of Netflix’s “Emily in Paris” was only this week, it seems certain fashion searches have already spiked within the first 24 hours.According to data collected by ShopStyle, a digital shopping platform owned by Ebates, searches for items worn by characters such as Emily Cooper, Mindy Chen, Camille and Julien have increased.
The over-the-top ensembles worn by the main character Emily (played by Lily Collins), which usually features an abundance of playful prints and head accessories, propelled the uptick in search, with items like berets seeing an increase of 43 percent.
Fashion queries for a striped white and blue sweater, a gingham blazer and bucket hat were each up by 42 percent. Searches for a red gown increased by 41 percent while knee-high boots were up 37 percent. Additionally, internet searches for Dior also increased by 40 percent.

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Samuel Arnold as Julien and Lily Collins as Emily in “Emily in Paris.”

Lily Collins as Emily in “Emily in Paris.”

As for searches regarding Mindy (played by Ashley Park), Emily’s best friend in Paris, sequined blazers and a red bucket bag were up 69 percent and 60 percent, respectively. Queries for a leopard coat, red dress and black fedora increased by 53 percent, 41 percent and 24 percent, respectively.
Meanwhile, fashion searches relating to Camille (played by Camille Razat), the true French girl in the series, increased by up to 80 percent, starting with a leather blazer dress. Queries for an oversize blazer, high-waisted trousers and a cropped blazer were up 50 percent, 46 percent and 44 percent, respectively.

Philippine Leroy-Beaulieu as Sylvie Grateau, Lily Collins as Emily and Camille Razat as Camille in “Emily in Paris.”

Julien (played by Samuel Arnold), Emily’s hilarious and fashionable coworker, has also stepped up his fashion game in the second season. Searches regarding a purple blazer and white pants increased by 59 percent and 38 percent, respectively. Additionally, queries for a rose suit and white button up were also up 25 percent and 20 percent, respectively.
The series made a splash last year when viewers couldn’t get enough of the characters’ style and over-the-top storyline set in Paris. It’s no wonder the costumes caught the eyes of so many, as it was designed by legendary costume designer Patricia Field, who also worked on projects such as “The Devil Wears Prada” and “Sex and the City.”
“I enjoy what I do. I feel like I do it intelligently. I have a philosophy of my own. Basically, I like happy clothes,” Field told WWD in May. “So I have tended to do successful romantic comedies through the years.”
The second season’s costumes were by Marylin Fitoussi, while Field served as costume consultant.

Ashley Park as Mindy, Camille Razat as Camille and Lily Collins as Emily in “Emily in Paris.”
Carole Bethuel/Netflix © 2021

Lily Collins as Emily in “Emily in Paris.”

Last month, it was announced ViacomCBS Consumer Products — the parent company of MTV Entertainment Studios that produces “Emily in Paris” — is further fanning interest in the hit show by selling merchandise from a clutch of top luxury houses featured on the show. It dropped online just as season two started streaming on Dec. 22, allowing viewers to buy the checkered jacket from Chanel-owned Barrie worn by Emily or the tasseled Roberto Coin earrings worn by her vivacious sidekick Mindy.
Other participating brands include AZ Factory, Eye M by Ileana Makri and Zeus+Dione, along with other Chanel-owned specialty labels: Maison Michel for hats, Goossens Paris for jewelry and Causse Gantier for gloves.

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‘And Just Like That’ Premiere Causes Spike in Fashion Searches

‘And Just Like That’ Premiere Causes Spike in Fashion Searches

And just like that, “Sex and the City” is again having a huge influence on today’s fashion trends.The beloved HBO series debuted its reboot, “And Just Like That,” on Thursday, with characters Carrie Bradshaw, Miranda Hobbes and Charlotte York coming back together to navigate their loves lives and friendships. With just two episodes out, the show has already had an impact on fashion and shopping searches.
According to Love the Sales, a fashion e-commerce aggregator, searches for several fashion brands and items skyrocketed after being featured in the show’s first episode. After the episode’s opening scene, searches for Dries van Noten increased by 1,150 percent in relation to the floral-print jacket that Bradshaw, played by Sarah Jessica Parker, wears. Bradshaw wore the jacket over a vintage Claude Montana linen jumpsuit, which caused searches for linen jumpsuits to increase by 500 percent.

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Hobbes, who is played by Cynthia Nixon, also made an impact on searches, specifically with the Loewe balloon bag that she wears in the episode’s opening scene, which caused searches for the design house to jump by 168 percent.
Played by Kristin Davis, York also made an impression on viewers for her Go Silk pink rose-detailed blouse and Alexander McQueen white midi skirt. Searches for pink blouses increased by 223 percent and searches for white skirts increased by 294 percent.
One of the first episode’s biggest nods to the fashion of the original series and movies,  Bradshaw’s Manolo Blahnik “wedding shoes” caused searches for the footwear brand to jump 391 percent.
Aside from fashion, “And Just Like That” had an impact on Peloton, which saw its stock prices plunge following the premiere where the character Mr. Big, played by Chris Noth, has a heart attack and dies after completing his 1,000th at-home ride on the Peloton bike.
Love the Sales’ data did not include searches for Peloton, however, according to Google, “Mr. Big Peloton” was a breakout search following the episode.
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‘Sex and the City’ Reboot: A Closer Look at the Fashion Moments So Far

‘Sex and the City’ Reboot: A Closer Look at the Fashion Moments So Far

Carrie, Miranda and Charlotte are back as if they’ve never left.Since the “Sex and the City” reboot, called “And Just Like That…,” has commenced filming, most of its cast members have been seen sprinkled throughout various locations in Manhattan. Eager fans have seen some of their favorite characters in neighborhoods like the East Village, Upper East Side, Meatpacking District and SoHo, to name a few.
And while it has been more than 17 years since the original show wrapped and over a decade since fans have seen the whole crew, including Samantha Jones, together in the franchise’s second movie, it looks like the show’s essence of individual style remains alive.
From classic Manolo Blahnik pumps to iconic WNYC tote bags, the outfits worn by Sarah Jessica Parker’s Carrie Bradshaw, Cynthia Nixon’s Miranda Hobbes and Kristin Davis’ Charlotte York are still uniquely true to their characters. (While Nixon is photographed carrying a Bernie Sanders canvas tote, the Fendi baguette bag also makes its triumphant comeback on Parker.)

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Though Patricia Field, the show’s original designer, isn’t involved this time around, her longtime codesigner Molly Rogers is. There is currently an Instagram account called @justlikethatcloset dedicated to all the outfit details to the upcoming reboot. The profile has already accrued over 100,000 followers since its creation. Additionally, the satirical Instagram account @everyoutfitonsatc, run by Chelsea Fairless and Lauren Garroni, has also been updating many fans on the filming BTS and fashion. The popular account has more than 700,000 followers and counting.

When HBO Max announced a reboot in January, it was revealed that Parker, Nixon and Davis would all be returning to reprise their roles in the 10-episode revival. Chris Noth, Mario Cantone, David Eigenberg, Willie Garson and Evan Handler will also reprise their roles as John James “Mr. Big” Preston, Anthony Marentino, Steve Brady, Stanford Blatch and Harry Goldenblatt, respectively.
In September, Garson passed away after a battle with pancreatic cancer while the reboot was still filming.
However, Kim Cattrall, who played fan-favorite Samantha Jones, will not be returning for the project. Though her absence will be addressed, according to HBO executive Casey Bloys.
“Just as in real life, people come into your life and people leave,” Bloys told TV Line. “Friendships fade, and new friendships start. So I think it is all very indicative of the real stages — the actual stages of life.”
The reboot will also show that Carrie’s social circle will actually grow as half a dozen new characters are introduced. Included in the lineup are Sarita Choudhury, Nicole Ari Parker, and Karen Pittman, who will play Seema Patel, Lisa Todd Wexley and Dr. Nya Wallace, respectively. Bridget Moynahan, who played Big’s ex-wife Natasha Naginsky, has also been seen on set.
Earlier this month, Parker and Noth were seen filming in Paris, which made fans eager to know what’s to come for the couple.
In October, HBO Max announced that “And Just Like That…” will premiere sometime in December.
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How the ‘Gossip Girl’ Reboot’s Fashion Is Different From Original Series

How the ‘Gossip Girl’ Reboot’s Fashion Is Different From Original Series

The highly anticipated “Gossip Girl” reboot is finally here, and with it comes a new range of coveted fashion looks.
While the show’s original costume designer and stylist, Eric Daman, returned to curate the over 200 costumes featured in the reboot, the new show is leaning into a more youthful, diverse and street style-inspired range of fashion than its predecessor.
Like the original series, the “Gossip Girl” reboot has already made an impact with its outfits, with the characters wearing trendy pieces from Balenciaga, Fendi, JW Anderson and Louis Vuitton.

A still from HBO Max’s “Gossip Girl” reboot. 
Courtesy of HBO Max

The reboot’s fashion has some similarities to the original, namely the characters’ private school uniforms that have long been a hallmark of the series. Characters like Audrey (played by Emily Alyn Lind), Luna (played by Zión Moreno) and Monet (played by Savannah Smith) have leveraged the preppy aesthetic of the original series for their school uniforms by styling the looks with pieces like Burberry’s iconic plaid, statement bags from heritage designers and lavish brooches.

The show’s leading character, Julien Calloway (played by Jordan Alexander), however, has put a street-style spin on her school uniform, pairing the look with pieces like the JW Anderson cap leather crossbody bag, crocodile skin knee-high boots and chunky sneakers.

It’s already clear from the reboot’s first episode that fashion will be playing just as big of a role in the show as the original series. The episode included a fashion show by Christopher John Rogers — who also had a small cameo — where Calloway, a social media influencer, closed the show wearing a black and white dress from the designer’s spring 2021 collection.

Jordan Alexander as Julien Calloway wearing Christopher John Rogers. 
Courtesy of HBO Max

Cameos by fashion designers were not uncommon in the original series, with the likes of Tory Burch, Cynthia Rowley as well as other fashion industry figures like Rachel Zoe, Hamish Bowles and Karlie Kloss making appearances during the show’s six-season run.
The original “Gossip Girl” series was one of the most popular, and fashionable, TV shows of the late 2000s and early 2010s, with then-up-and-coming actresses Leighton Meester and Blake Lively quickly turning into style icons for their characters’, Blair Waldorf and Serena van der Woodsen, style.
With nine episodes left of the reboot’s first season, more high-fashion moments — and cameos — are to be expected.
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