spring 2022

H&M’s Spring 2022 Collection Has Your Countryside Vacation Wardrobe Sorted

H&M’s Spring 2022 Collection Has Your Countryside Vacation Wardrobe Sorted

Vogue Arabia, March 2022. Photo: Louis Christopher
H&M’s Spring 2022 collection takes inspiration from a French countryside dream that’s all about endless sunny days. Floaty, feminine, bright, and everything one desires for their summer wardrobe, the collection features breezy dresses and easy separates in subtle colors—with playful pops of orange. The neutral slip dresses evoke days spent sunbathing in one’s garden, while strappy blouses offer a delicate twist on more formal pieces of clothing, perfect for a romantic dinner on a warm night.
Vogue Arabia, March 2022. Photo: Louis Christopher
Vogue Arabia, March 2022. Photo: Louis Christopher
The Swedish retailer has also tapped into what was once the zeitgeist of 90s fashion – the effortless, cool-girl look – which has been seeing the wave of resurgence for some time now. The collection’s earth tones and basics are a nod to H&M’s ongoing sustainable practices, which encourage investing in capsule wardrobe must-haves, which is an effective way to manage consumer accountability in the crisis of fashion waste. The average consumer buys a clothing item that is worn 36% fewer times now than it was 15 years ago, and H&M is aiming to be on the frontlines of high-street fashion to change this.
Vogue Arabia, March 2022. Photo: Louis Christopher
Vogue Arabia, March 2022. Photo: Louis Christopher
Besides wardrobe staples, the collection also features statement pieces such as a bright orange maxi dress with patterned daisies, or cream separates with flared-bottom trousers made entirely with laser-cut florals.
Vogue Arabia, March 2022. Photo: Louis Christopher
The H&M Spring 2022 collection is now available on Ae.hm.com, and in stores.
Read Next: Kate Middleton Wore a Cosy—and Very Affordable—H&M Sweater for Her Day Out in Denmark
Style: Jennifer KolomoniMovement director: Michal Gerlach at Art Factory StudioHair and makeup: Ania Poniatowska at MMGProduction: Danica ZivkovicModel: Camilla Boehm at Art Factory StudioLocation: The Ritz Carlton Ras Al Khaimah, Al Wadi DesertLighting assistant: Mark OffemariaStyle assistant: Surbhi Nagpal

25 Uplifting Spring 2022 Looks from New York Fashion Week

25 Uplifting Spring 2022 Looks from New York Fashion Week

Fashion week, in physical form, is officially back. Yes, the shows are smaller and masks remain a firm fixture but there are runways, audiences and new, no-holds-barred fashion that is generating the sort of excitement Covid-19 has been doing its best to quash. Color! Embellishment! Power prints! Couture-like draping! We’ve barely put a dent in a packed month-long schedule of shows and yet, New York has delivered hit after joyful hit of dreamy exuberance.
Unsurprisingly, declarations of reemergence and reconnection have manifested in collections that are anticipating a new normal filled with parties, alfresco adventures, and frivolous fun. Those Rodarte beaded fringe dresses in flamingo pink and lemon? Begging for an opportunity to shimmy and shake. Proenza Schouler’s searing neon shades? Poised and ready to brighten up a sidewalk near you. Carolina Herrera’s beautifully excessive gowns and cocktail dresses? Well, there’s no need to worry about the where and when – masterpieces like this bring a sense of occasion with them.
Yes, feel-good fashion has well and truly entered the zeitgeist and it’s invigorating. Will the coming weeks add minimalist tailoring and practical back-to-the-office suiting to the manifesto? Most likely. But for now, let us just revel in the magnificence – the exceptional craftsmanship – of fashion that promises nothing but sheer joy…
Read Next: Watch the New York, London, Milan, and Paris SS22 Shows Live Here

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