Sportswear

Priyanka Chopra and Nick Jonas Just Added This Activewear Brand to Their Catalogue of Investments

Priyanka Chopra and Nick Jonas Just Added This Activewear Brand to Their Catalogue of Investments

Photo: Courtesy of Perfect Moment
Priyanka Chopra and Nick Jonas have announced their first fashion industry investment with the luxury and activewear brand, Perfect Moment.
The sportswear brand that was founded in 1979 by French racer turned filmmaker, Theirry Donard, was first created exclusively for extreme racers and then eventually turned itself into a fashion brand with womenswear at its core. The brand will see the couple play an integral role in the brand as it branches out to other parts of the world such as the Middle East and Asia while steadily growing in regions such as the UK and America. As part of the venture, the two shared a photoshoot of them modeling the brand, and wrote, “This is a special day for us!! We’re proud to join the Perfect Moment family as strategic investors and advisors”.

Although the investment was recent, Chopra and Jonas have been loyal customers of the brand. “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future,” shared the 39-year-old in a statement. Jane Gottschalk, creative director of Perfect Moment said, “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”
Photo: Courtesy of Perfect Moment
The Indian star has also made other business moves which include an investment in the dating app Bumble, followed by another in a start-up, Holberton School for software engineering. The most recent one is Sona Home, a homeware collection that was launched by the actor last month with the intention to introduce Indian heritage and culture into American spaces.
Read Next: Gigi Hadid, Priyanka Chopra, and Kylie Jenner Shared Rare Pictures of Their Babies for Father’s Day

Dior Champions Somali Boxer Ramla Ali and 7 Other Athletes for its Sportswear Line

Dior Champions Somali Boxer Ramla Ali and 7 Other Athletes for its Sportswear Line

Ramla Ali in Dior Vibe. Photo: Courtesy of Dior
Creative director Maria Grazia Chiuri offered her unique take on sportswear to the world when she presented the Dior Vibe line as part of the fashion house’s Cruise 2022 collection. Including movement-friendly pieces such as leggings, jackets, and futuristic running shoes, the line is inspired by the freedom of sports, and so, who better than the world’s rising athletes to model it?
Sun Yiwen. Photo: Courtesy of Dior
In a series of photos captured by Dan Beleiu, Wang Ziqian, Min Hyunwoo, and Harry Eelman, the French house highlights eight sports stars including Somali boxer Ramla Ali. As an amateur boxer, she became the first Muslim to win an English title before deciding to represent Somalia in 2017. She would go on to make history in 2021 as the first Somali woman to compete in the Olympics.
Nadia Nadim. Photo: Courtesy of Dior
The series of images also feature Afghan-Danish soccer player Nadia Nadim, Greek athlete Athina Koini, Italian prima ballerina and director of Rome Opera House Ballet Eleonora Abbagnato, Chinese national team fencer Sun Yiwen and surfer Darsea Liu, Korean figure skater and Olympic champion Yuna Kim, and American skateboarder Briana King. Each athlete is photographed in their chosen fields, sporting key pieces from the line that feature the Dior Étoile, Dior Athlet, and Dior Oblique motifs, as well as the Dior Vibe bags.
Eleonora Abbagnato. Photo: Dan Beleiu/ Courtesy of Dior
Unveiled at the Panathenaic Stadium in Athens, the Dior Cruise 2022 collection is an ode to sports, but more importantly, women’s liberation brought about by them. “Sport has played a great role in the emancipation of women,” the designer shared after the show. “I think we need to remember that women have had to fight to play their favorite sports… [and] that fight still goes on today.”
Birana King. Photo: Courtesy of Dior
In an unexpected yet natural next step, the fashion house also collaborated with Technogym on a line of limited edition home fitness products: a treadmill, a wellness ball, and a multifunction bench, all emblazoned with the unmistakable Christian Dior logo.
Athina Koini. Photo: Courtesy of Dior
Read Next: From Saudi Arabia, This Artist is the First Arab to Craft a Dior Lady Bag

EXCLUSIVE: Nike Swim Launches First Sustainable Swimwear Collection

EXCLUSIVE: Nike Swim Launches First Sustainable Swimwear Collection

Nike Swim is dipping its toes into sustainable swimwear with the launch of the Icon Collection, the swim brand’s first sustainable line. 
“We know that it’s kind of table stakes at this point to have sustainability in your product. But for this [line], we did kind of take it to the highest level across the entire collection,” Brianna Showell, vice president of marketing at Nike Swim, a division of Nike Inc., told WWD. “That’s one thing that we’re really proud of.”
She’s referring to the men’s and women’s swimwear collection that’s made with 85 percent or more sustainable fabrics and trims, including recycled lining and jerseys.  

Nike Swim launches the Icon Collection, the brand’s first swimwear line made from mostly sustainable fabrics. 
Courtesy Photo

The introductory assortment, consisting of about 25 pieces, includes one-piece bathing suits, midkinis, two-piece separates and men’s trunks in splashy neons, color-blocked cutouts and Nike logo patterns. It looks a bit more like streetwear than beachwear for some. But Kelly Hibler, president of Nike Swim, said that’s the point. 

The collection isn’t just for swimming, he said. It’s for “in-and-around-the-water” activities.
“You want to be able to wear what you have, and sometimes that means I’m going to wear it to the beach, and when I get to the beach, I want to take off my sweatshirt and go dive in the water and I don’t want to worry about changing,” Hibler said. “And sometimes I want to leave the beach and be able to go to a place to sit outside and have something to eat, and talk about the day spent in motion. So swimwear is a fun way to be able to connect through consumers’ lives that way.”

Pieces from Nike Swim’s Icon Collection. 
Courtesy Photo

Meanwhile, all of Nike Inc. continues to grow, despite the pandemic and the recent political storm in China over Xinjiang cotton. Nike Swim executives wouldn’t comment on the situation abroad, except to say that “Nike Swim is committed to growth in Asia,” Hibler said. “While still in its early stages, we see it as a future accelerant to our business.” 
But Nike Swim is just one of many swimwear brands that had record sales during the course of the pandemic. In fact, the business is on track to have its best year ever. In the last 12 months, sales in the Nike Swim North American business surged 36 percent, year-over-year, while the women’s division jumped 17 percent during the same time period. Globally, Nike Swim revenues are expected to be up 30 percent, year-over-year, for the period between June 2020 and May 2021. 
“COVID-19 has really awakened people’s desire to get back in the water,” Hibler said. “And when you think about that — just the difficulty of buying Nike Swim is hard [because stores were temporarily closed.] And that’s also during a time when most pools have been closed, and lockdowns. But people have found a way to keep water as part of their life and that’s super exciting.
“Much of the growth is from nearly doubling the business in Europe, including new distributorships and current partners broadening their assortments, adding the new men’s and women’s Icon line,” he continued. “The Icon line opened opportunities with new retailers.
“We have a continued focus on growing the women’s business,” Hibler added. “We know our female consumers demand both performance and style and we are committed to serving them across our product line. The Icon line specifically addresses our target consumer’s love for sport-inspired bold swim style.”

Nike Swim’s Icon Collection. 
Courtesy Photo

The collection is also geared toward the “Phenom consumer,” or 18-to-25-year-olds, slightly younger than Nike’s regular clientele. 
It’s that consumer, Showell said, shoppers that are often grouped in the Gen Z category, that is increasingly concerned with social topics, such as sustainability and inclusivity — and is willing to pay for it.  
“What is important to them is really the transparency and authenticity in both the actual creation of the product, but also in the marketing [and] equality, around inclusivity, health and wellness, sustainability and really just their love for street style,” Showell said. “They’re young, creative, ambitious, forward-thinking trendsetters and we really wanted to serve their needs with this collection and [go] a little bit younger than we had in terms of our design inspiration.” 

Kelly Hibler, president of Nike Swim, said the Icon Collection isn’t just for swimming. It can be worn as street style as well. 
Courtesy Photo

Nike Swim, which is licensed and developed by Perry Ellis International, Inc., is offering the Icon Collection in sizes XS to XXL. Prices range from $40 to $80. The collection launches in the U.S. today at Nike stores, as well as internationally at nike.com, rolling out to other brick-and-mortar retailers later this month, including Asos in June.

Tommy Hilfiger Appoints Alegra O’Hare as Chief Marketing Officer

Tommy Hilfiger Appoints Alegra O’Hare as Chief Marketing Officer

 Alegra O’Hare has been named chief marketing officer of Tommy Hilfiger Global, effective April 12.
She succeeds Michael Scheiner, who exited the company in October and will report to Avery Baker, president and chief brand officer of Tommy Hilfiger Global.
O’Hare is based in New York, but will relocate to Hilfiger headquarters in Amsterdam this summer. Hilfiger is owned by PVH Corp.
In her new role, O’Hare will oversee the brand’s marketing, helping to develop and execute global strategies to reach and engage consumers.
“Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” Baker said. “She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies. Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset. I am very excited to have Alegra join our team to play a leading role in building the next generation of Tommy fans.”

O’Hare brings more than 25 years of marketing experience to the job, having worked with such brands as Adidas, Bang & Olufsen, Champion, Lee and Wrangler. Up until 2020, she was chief marketing officer at Gap for a year, leading the global marketing team, including communications, retail, digital, social media and public relations, through digital-first marketing and an omnichannel retail approach. Earlier she spent 11 years at Adidas, including leading marketing for the Adidas Originals brand, where she was responsible for all brand campaigns, collaborations with partners such as Pharrell Williams, Alexander Wang and Childish Gambino, and all marketing communications globally. Earlier in her career she was marketing manager for VF Corp.

“Tommy Hilfiger has always been a brand that’s ahead of the curve, and I’m excited to embark on this new journey with the team amid a drastically changed consumer landscape,” O’Hare said. “Together, we will meet these new realities head on, with a focus on creating engaging and surprising brand experiences for all consumers, further evolving our position as world class marketers by pushing cultural and creative boundaries.”
In building what’s become a $9.9 billion retail business, Hilfiger has capitalized on a constant flow of celebrities, music and entertainment to keep the label current. The company’s see-now-buy-now initiative, which featured codesigners Gigi Hadid, Zendaya and Lewis Hamilton, proved to be a big win for the brand, which also has pushed forward with initiatives such as 3D design, artificial intelligence, gamification, digital showrooms, and sustainability and diversity practices.

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