South Korea

How Saudi Arabian-South Korean Entrepreneur Zainab Alblushi Nurtures Her Dual Heritage

How Saudi Arabian-South Korean Entrepreneur Zainab Alblushi Nurtures Her Dual Heritage

Art of Expression
Alblushi’s style is inspired by accents of her mother’s style in the 1990s and actors playing wealthy characters in Korean dramas. Emphasizing the importance of comfort, she avoids layering and likes to keep it simple through consistent colors and fabrics. That is why she appreciates dresses and matching co-ords, which are uplifted with simple twists and folds. A go-to shopping stop is Cos. “My current daily look is wide cotton pants and a long sleeve cardigan,” she says of her winter wardrobe dressing. Avoiding tedious accessorizing, she wears a pair of simple earrings, an essential to her everyday look. “I have been wearing the same gold earrings since I was six,” she shares. Alblushi also still holds on to some of her mother’s long coats from the 90s as wintertime staples she likes to pair with long boots.
Alblushi in a design from her Eleure. Photo: Real Tone Pictures
K-Beauty Days and Nights
Newly influenced by the South Korean half of her identity, Alblushi has practised a strict skincare regimen ever since she was young. She doesn’t start the day without cleansing her face and applying toner, eye cream, an under-eye patch, sunscreen, and facial mist. “My night routine is pretty much the same, but I use a sheet mask instead of suncreen,” she shares, before teasing a skincare project she’s been formulating, to be shared as soon as it is ready.
Her neutral palette includes accessories from Chanel and Gucci. Photo: Real Tone Pictures
Mother’s Daughter
Following developing herself as a social media influencer, Alblushi also recently launched Eleure, an online fashion store that offers Korean style pieces for Saudi women. Her perseverance is fueled by her favorite piece of advice, “Never limit your goal by trying to be realistic,” she says. She explores different corners of creativity, anchored by memories with her mother. She is fascinated with painting, a hobby she picked up from doing it with her mother as a child. She also finds herself compelled to work on her talent in sewing – looking back on the days when her mother used to make all her dresses by hand.

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