Shourouk

Paris Hails a Bombastic New Shopping Address with the Reopening of La Samaritaine

Paris Hails a Bombastic New Shopping Address with the Reopening of La Samaritaine

Inside La Samaritaine – Paris. Courtesy Karla Otto
Before French President Emmanuel Macron met with Justin Bieber and his wife Hailey, at the Elysées Palace in Paris, he was alongside LVMH CEO Bernard Arnault to cut the proverbial ribbon on one of the most beloved department stores in all of France. The reopening of la Samaritaine—affectionately referred to as “la Samar” by Parisians—has finally occurred, 16 years after closing for renovations.
La Samaritaine Paris. Photo by Matthieu Salvaing. Courtesy Karla Otto
The department store is featured in a 1907 steel frame and glass Art Nouveau building by Belgian architect Frantz Jourdain that overlooks the Seine on the right bank in the 1st arrondissement. It is listed as a historical monument by the French Ministry of Culture since 1990. La Samaritaine houses the French art de vivre, which translates to shopping, eating, and culture. No less than X fashion houses are curated to offer a very French mix and match style–think Alaïa, Loewe, Alexander McQueen, Chloé, Chanel, but also regional names like Shourouk and Vanina are alongside a blend of Scandi-cool brands like Ganni, Rotate, and Rains. Meanwhile, avant-garde Parisian sneaker brand Shinzo Paris offers a unique concept featuring 100 m2 of exclusive, ethical, and responsible sneakers, each one fulfilling one of their five criteria: local, recycled, vegan, organic, or reconditioned. Look closely and shoppers will see there are many limited editions and previews available to La Samaritaine along with what is the biggest beauty space in Europe exclusively featuring Dolce & Gabbana Beauty, Helena Rubinstein, Clé de Peau Beauté, SK-II, Fragonard, Orveda, and Sulwhasoo. There are also five beauty spaces including a spa and a house of perfume.
La Samaritaine beauty space. Photo by Matthieu Salvaing. Courtesy Karla Otto
There are 12 spaces to eat everything from caviar to burgers, while books by Assouline and a pop-up Perrotin Gallery will seduce tourists and Parisians alike. Take the elevators to the top to witness the spectacular Art Nouveau peacock fresco restored to its former glory. At 3.5 meters high and 115 meters long, it is the work of the architect Jourdain’s son Francis. Alternatively, shoppers can also climb the 270 original oak steps . The railing has been restored with 16000 gold leaves. The artist Francis was also commissioned by his father to decorate the store facade with enameled Volvic lava that serve to soften the structure. Adding a touch of contemporary architecture are the glass waves forming the facade of the Rivoli street side designed by Japanese architects of the Sanaa agency.
For a lucky few, after a full day of shopping and sightseeing, La Samaritaine is adjoined by a Cheval Blanc Paris hotel, complete with a Dior Spa.
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Designers Fly to Dubai for This Sun-Inspired Pop-Up

Designers Fly to Dubai for This Sun-Inspired Pop-Up

Shourouk earrings and Sandra Mansour dress. Photo Mazen Abusour. Courtesy Giorgia Viola Communication
“No stress, just strass!” exclaimed accessories designer Shourouk ahead of her flight from Paris to Dubai. Following Saint Tropez, Nikki Beach Porto Cervo, Hotel Brach in Paris, and Grand Bellevue Hotel in Gstaad, Dubai hosts the newest edition of the glamorous “Follow the Sun” pop up. “It’s a great way to kick off the summer,” adds Lebanese designer Sandra Mansour of the pop-up, which will also present her brand. An immersive, “destination-centric” curated shopping concept, “Follow the Sun” offers luxury pieces for today’s jet-setting conscientious shoppers. The handpicked 21 brands span ready-to-wear, accessories, and summer essentials. “I am in love with Dubai as it is exactly the place where I can live my dream of a never-ending summer,” waxes poetic Silvana Bergoglio of Saint Bag Milano. “My inspiration is coming from the colors of the sea and lifestyle of this multinational sunny metropolis.” Meanwhile, Natalie Getman for Demicheli comments, “What is more beautiful than rays of the sun refracted through the facets of gems?”
Alessandra Gallo bodysuit. Photo Mazen Abusour. Courtesy Giorgia Viola Communication
Oceanus swimsuit. Shourouk earrings. Sebastian Milano shoes. Photo Mazen Abusour. Courtesy Giorgia Viola Communication
To make the shopping experience all the more fluid and accessible, UAE-based mobile application for social commerce Zbooni enables a shop-now feature at the pop up and remotely via messaging services like whatsapp. Shop Sandra Mansour, Kukhareva, Talita London, Shourouk, Gemy Maalouf, Capittana, Les Friday, TBD Eyewear, Sebastian Milano, Panarehi, Oceanus, Maison Fiorenza, Van Dalsky, Demicheli Jewelry, Mc2 St Barth, Saint Bag, Alessandra Gallo, Valentyna Alb, Maison Ravn, Elda Jewels, and Magnetic Midnight. Follow The Sun is at Nikki Beach, Pearl Jumeirah, Dubai, May 14-27
IMAGES courtesy@mazen.abusour photographer@seherkhanp stylist@makeupbysarahsaya@joycostam at @signatureelement@aestheticstyles.by.yashasvi@Nikkibeachdubai
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