Shanghai

They Are Wearing: Shanghai Post-lockdown

They Are Wearing: Shanghai Post-lockdown

SHANGHAI — With lockdown measures slowly relaxing, sunny days aplenty, Shanghai residents have been back on the streets in style when they can, especially those living in the picturesque Former French Concession, which became a lifestyle destination in its own right. 
The area around Anfu Road, the equivalent of SoHo New York in Shanghai, has recently experienced a street-style renaissance. Curbside Shanghai Fashion Week is now a year-round festival. The race to be snapped means a stamp of social media approval and instant local fame.
In terms of Shanghai street style, early Aughts influences reign large. Vintage corsets paired with Y2K cargo pants or camo skirts echoed Shibuya street style. Vintage corsets paired with Y2K cargo pants or camo skirts mirrored Shibuya street style, and workout getups paired with dandy loafers took a page from Bella Hadid’s recent model-off-duty fashion.

At the same time, easy denim jumpsuits or breezy caftans have become the ultimate strategy to get through Shanghai’s sweltering summer. Fully masked, many commuters are not afraid to bear a lot of skin with mini crop tops or vests to let in some air.
In accessories, retro headscarves, statement shoulder bags, chunky sneakers or slippers and baseball caps completed the looks.
Urban riders have taken to the streets with a more playful mind-set. Floral prints and relaxed fits became the norm, while functional accessories added an element of flair and street cred. Some even showed off their effortless biking style mixed with a touch of avant-garde reminiscent of Comme des Garçons and Yohji Yamamoto. A healthy disregard for the weather and post-lockdown realities (when there aren’t any) make the day.
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Luxury Players Race to Feed VIPs With Fancy Takeaway Amid Shanghai Lockdown

Luxury Players Race to Feed VIPs With Fancy Takeaway Amid Shanghai Lockdown

Luxury players such as Louis Vuitton, Cartier and Bulgari are racing to feed their VIP customers amid Shanghai’s two-phase lockdown, which saw the Eastern part of the town enter an eight-day shutdown on Monday, and the Western part of the city entering a five-day quarantine starting Friday.According to the WeChat group chat messages seen by WWD, sales associates at these brands have been arranging premium meals cooked by some of the most prestigious restaurants in town to be delivered to some of their biggest spenders who are sequestered at home during the government-ordered quarantine.
In the chat, a person shared a screenshot of him confirming the menu of the takeaway to be delivered to him the next day with a Louis Vuitton salesperson from the brand’s Plaza 66 flagship.

The chat shows that the meal is provided by Yongfu, a Michelin-starred high-end eatery specializing in Ningbo cuisine. The 10 courses takeaway includes handmade sausages, marinated mackerel, braised small yellow croaker with pickled mustard greens, bamboo shoot with cuttlefish and pan-seared king prawns.

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Some luxury brands are sending a full meal to their VIPs, cooked by Michelin-starred restaurants during the Shanghai lockdown.
WeChat

Another user shared a two-tier dessert box from the French leather house, and a greeting card saying that the team wishes him well during the pandemic.
In another screenshot, a salesperson from Bulgari said they are sending food to customers because the industry is doing everything it can to retain key customers. She offered her contact a high-tea set from The Peninsula hotel, and a dinner cooked by the fine-dining chain Shilu.
Meanwhile, news about food shortages during the lockdown has flooded social media, and an increasing amount of local residents took to Weibo to express their dismay and demand more frequent food delivery by the authorities.
On Wednesday, Shanghai, a city of 26 million people, reported a record 5,656 asymptomatic COVID-19 cases and 326 symptomatic cases on March 29, up from 4,381 new asymptomatic cases and 96 new cases with symptoms from the prior day.
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Prada Takes Over Shanghai Wet Market for Fall Campaign Launch

Prada Takes Over Shanghai Wet Market for Fall Campaign Launch

Following successful simultaneous shows in Milan and Shanghai to reveal the brand’s spring 2022 women’s wear collection, Prada took over an entire Shanghai wet market to launch its fall 2021 campaign “Feels Like Prada.”
Shanghai is the second stop for the brand’s campaign: they took over a bakery in Milan earlier this month during Salone del Mobile.

Prada took over a Shanghai wet market for the launch of its fall 2021 campaign.
Courtesy

The campaign will later be rolled out in Florence, Rome, Paris, London, New York and Tokyo, and the format will be adapted locally to provide an authentic experience.
Covered with black and purple patterns, which are widely used in the fall 2021 collection, for the next two weeks, Wuzhong Market in downtown Shanghai is one of the city’s most popular destinations for culinary connoisseurs. Even the wrapping paper and shopping bags during this period will come with the brand’s patterns and logos.

Prada touted the event as “an unprecedented invitation to experience the emotional scope of the brand,” and said it expressed “the same desire for contact, a need for sharing and relationships, which constitutes the genesis of the collection.”

Prada took over the Shanghai wet market for the launch of its fall 2021 campaign.
Courtesy

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