saudi 100 brands

Saudi 100 Brands Goes International with its First Exhibition in New York

Saudi 100 Brands Goes International with its First Exhibition in New York

Aram by Arwa Al AlAmmari, one of the Saudi 100 Brands. Vogue Arabia, June 2022. Photo: Hayat Osamah
The Fashion Commission of Saudi Arabia is taking Saudi 100 Brands global with a traveling exhibition. Launched in 2021 by the Kingdom’s Ministry of Culture in partnership with Vogue Arabia, Saudi 100 Brands is a larger year-long program supporting emerging designers from the country through mentorship from the fashion industry’s powerhouse experts.
From July 26 to August 7, the exhibition’s first stop in New York will see a handpicked selection of clothing and accessories from the 100 Saudi designers displayed across eight categories: ready-to-wear, modesty, conceptual, premiere, demi-couture, bridal, handbags, and jewelry. Since making its debut in Riyadh last year, the exhibition marks the first international showcase for the 100 brands, which were chosen from 1,500 designers after they were asked to create a piece embodying the Saudi heritage and culture.
“Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain,” Burak Cakmak, CEO of the Fashion Commission, had said at the time of the launch. “A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers, and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”
The initiative seeks to invest manpower in the brands looking to boost their businesses via master classes, one-on-one mentorship, and workshops covering design and innovation, sales strategies, and exhibitions such as this one. Experts at hand include professionals experienced with the world’s biggest fashion houses including LVMH, Kering, Valentino, Chanel, and Bulgari, and educational centers like Central St Martins, Yale, and Parsons.
If you happen to be in the Big Apple, the ‘Saudi 100 Brands Fashion Exhibition’ is welcoming visitors with free ticketed entry at Iron23, Manhattan. For timings, and tickets, visit Saudi100brands.nyc.
Read Next: 3 Internationally Educated Saudi Designers Focusing on the Kingdom and Bursting with Creativity

Vogue Arabia and Saudi Ministry of Culture to Support Emerging Designers with This New Initiative

Vogue Arabia and Saudi Ministry of Culture to Support Emerging Designers with This New Initiative

Cindy Bruna wears Saudi label Ashi Studio Couture FW20. Photographed by Tom Munro for Vogue Arabia
Bold and forward-thinking, in a move certain to excite Saudi designers, the Fashion Commission of Saudi Arabia’s Ministry of Culture today announces the launch of the Saudi 100 Brands program in partnership with Vogue Arabia.
Set to invest manpower in 100 domestic fashion brands, the new, one-year program will also support designers’ global ambitions through mentorship with experts from fashion powerhouses LVMH, Kering, Chanel, Valentino, Swarovski, and Bulgari. “It’s so exciting to launch Saudi 100 Brands as such a rich and diverse opportunity for the talented fashion design community here in KSA,” remarks HH Princess Noura bint Faisal, sector development director of the Fashion Commission. “The fashion commission spent 2020 laying the foundations for an enabled sector and now, in 2021, we’re rolling out this initiative, among others, to ensure our ambitions – which reflect those of our community – are achieved.”
Where the importance of strategic storytelling is at an all-time high, along with media support, Vogue Arabia will help fashion brands to amplify their message, while also sharing knowledge on how best to approach editorial and social media content. “Vogue Arabia has a long history of nurturing emerging regional brands and partnering with the Saudi 100 Brands program is a natural continuation of our support,” states editor-in-chief Manuel Arnaut. “We are excited to work closely with the Saudi Fashion Commission, sharing insights that will contribute to the development of the brands taking part in this journey, and using our platforms to support their growth not only locally but also on a global scale.”
HH Princess Noura bint Faisal, sector development director of the Fashion Commission. Courtesy of Saudi 100 Brands
Branding, conceptualization, sales performance strategy, public relations and marketing, client identification, innovation and technology, and key leadership skills will be offered via virtual and in-person training workshops to help boost competitive business advantage for Saudi brands in the global fashion world. Along with guidance from luxury experts, professors from Central Saint Martins, the Royal College of Art, Yale, and Parsons will also partake in the designers’ mentorship journey. “Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain,” says Burak Cakmak, CEO of the Fashion Commission. “A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers, and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”
For several years, Vogue Arabia has pioneered initiatives with the aim to bring Saudi’s rich history to the international stage through its content. It is the world’s first magazine to launch an annual issue entirely dedicated to the Kingdom of Saudi Arabia – the June 2018 edition – bringing international attention to its diverse fashions, cultures, landscapes, and social evolution. The following year, it brought supermodel Winnie Harlow to Saudi for a cover shoot in Riyadh with local talent Shahad Salman, with the issue receiving international recognition and being featured on The Tonight Show Starring Jimmy Fallon. In 2020, Vogue Arabia unlocked the door to some of the most meaningful venues of the Kingdom, with a five-cover special edition photographed for the first time at NEOM, and Diriyah. In the latter location, Vogue featured women in traditional Saudi dress from its various provinces by female photographer Hayat Osamah, curated by Dr Layla AlBassam.
Along with the training and shared knowledge, Saudi 100 Brands will offer retail platforms and consumer-directed activities with the purpose of encouraging sales in the market. The first will be in Riyadh in December 2021, with Vogue Arabia also supporting, as a natural extension of the backing of emerging talent and other Vogue campaigns such as the annual fashion prize and the ongoing #buyArabdesigners campaign. E-sales outlets and a wholesale campaign, launching early 2022, will encourage international sales. The Fashion Commission partners with Vogue Arabia and regional retailers to accomplish this and more. These retailers will partake in virtual conferences, provide professional training, and will also offer dedicated in-store space for exclusive Ramadan pop-up initiatives in March 2022. Through the acquisition of some of the Saudi 100 Brands products, retailers will support wholesale resort campaign sales across major fashion cities. Through this pioneering initiative, Saudi brands will be elevated at home and abroad, and will contribute to fashion’s diverse, international mosaic, while bringing to the forefront its inimitable edge.
Saudi brands that wish to participate are invited by the Fashion Commission to register through its e-platform Saudi100brands.com from Thursday, June 3 – Sunday, June 20, 2021.
Read Next: Emerging Saudi Arabian Designers To Have On Your Radar, and in Your Wardrobe

PHP Code Snippets Powered By : XYZScripts.com