Riyadh fashion

This Fashion Sustainability Event in Saudi Arabia Encourages Guests To Swap Designer Clothing

This Fashion Sustainability Event in Saudi Arabia Encourages Guests To Swap Designer Clothing

Photo: Courtesy of Pexels
The environmental and social cost of the fast fashion industry has multiplied over the last few decades, parching water sources and leaving marine and land ecosystems traumatized by all its carcinogenic chemicals. Counterpointing speedy consumerist shopping behaviors that account for direct and indirect involvement with the negative impacts on the environment, GFX’s famed clothing swap activation is being hosted by Fashion Commission in Riyadh for the first time, as one Fashion Futures Activations.
Setting up at the Personage concept store in Riyadh from December 11-12, the event will act as an incubator for sustainability enthusiasts in the country, offering them all the means required to contribute to the cause. Featuring 45 minute one-on-one workshops, creator stations, and educational installations, the event aims to create a well-rounded dynamic that touches base on the foundations of everyday sustainability. “The Fashion Commission is honored to host the Global Fashion Exchange (GFX), which will be taking place in the Kingdom of Saudi Arabia for the first time. The GFX Fashion Swap aims to shift the mindset of not only brands but also consumers towards sustainable consumption and encourages a more sustainable perception in the future,” said Noura Bint Faisal Al Saud, Ecosystem Integration & Program Delivery General Manager.
Photo: Instagram.com/globalfashionexchange
The in-store recycling and uplifting experience requires participants to pre-purchase their tickets and book their 2-hour time slots through TicketMix. The swap functions on the currency of tokens given upon donating a fashion item that ticks all quality boxes. The swap encourages the exchange of high-end, sustainable brands like Zimmermann, Sandro, The Kooples, Maje, Zadig & Voltaire, Isabel Marant, and All Saints to ensure the long-lasting lifespan of those items. “We are engaging Saudi consumers with sustainable consumption models for fashion. We want to show that fashion is not just about buying, and there are many other ways to satisfy customer interest to be fashionable in fun ways. Swapping in a fun environment with entertainment and putting a key focus on styling with secondhand and vintage products, builds new habits for the people. Keep products longer in use. Reduce need to produce more products,” Burak Cakmak, the CEO of Fashion Commission, says.
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Saudi-Led European Label Ramzen Celebrates its First Pop-Up in Riyadh with an Exclusive Collection

Saudi-Led European Label Ramzen Celebrates its First Pop-Up in Riyadh with an Exclusive Collection

Photo: Courtesy of Ramzen
Milan-based fashion house Ramzen, helmed by Saudi designer Abdul Al Romaizan recently opened the doors to its first pop-up. With his hometown Riyadh as the chosen location for the landmark boutique, Al Romaizan also paid tribute to his roots with a Saudi-exclusive capsule collection. The limited pop-up, from November 15-18, follows the brand’s debut at Milan fashion week earlier this year. “Each exciting milestone feels like a moment in history both for Ramzen and for me personally,” shared the designer with Vogue Arabia.
Upon his arrival in Saudi Arabia, Al Romaizan received a warm welcome from the city, fueling him to build his brand further. With a vision to honor his heritage and the Kingdom, the creative director plans on “showcasing the talent that resides within Saudi’s borders, as well as making Riyadh one of the world’s foremost fashion cities.”
Photo: Courtesy of Ramzen
Portraying fashion as a universal form of art, every piece of Ramzen’s Saudi-exclusive capsule collection reflects the current state of the Kingdom. “The pieces are vibrant, youthful, and designed to reflect the pride and optimism I feel as Saudi talents embrace new opportunities and make their mark in the global cultural economy,” he says. “The styles are comfortable, yet tailored. Saudi green is the predominant color, and we have honored my heritage in a variety of symbolic ways, both obvious and subtle.”
Photo: Courtesy of Ramzen
Claimed to be the first Saudi-led European fashion house, Ramzen has come to be known for its unique combination of Saudi creativity and Italian craftsmanship. “Our brand is very experiential,” says Al Romaizan. “At the pop-up, we are inviting fashion lovers not just to view, touch and try the styles we have created but to also embrace their own personal sense of elegance and expression. Of course, we are eager to show clients the quality of materials and craftsmanship: Each piece is made in Milan, Italy, with exquisite attention to detail. And we are also offering Saudi clients first access to our custom, made-to-measure services, as well.”
Ramzen’s limited pop-up is located at Mansard, A Radisson Collection Hotel in Riyadh, and runs November 15-18.
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