Revolve Clothing

Kim Kardashian, Kendall Jenner and Timothée Chalamet Among the VIPs at Revolve Festival During Coachella’s First Weekend

Kim Kardashian, Kendall Jenner and Timothée Chalamet Among the VIPs at Revolve Festival During Coachella’s First Weekend

Marketing dollars at Revolve go into harnessing the power of social media, hosting dazzling productions, tapping influencers to drive sales, and mounting the Revolve Festival, which has become a key event for the retailer in recent years.That is, until the pandemic hit. But with Coachella’s return after a two-year break, Revolve Festival was also back this past weekend.
“We had to come back bigger and better than ever,” said Michael Mente, co-chief executive of Revolve, on Saturday afternoon. “A few hours in, I’m super, super confident that we did.”
While most brands throw lowkey daytime events during Coachella, usually poolside with a few up-and-coming performers, Revolve Festival is a full-blown music festival with big-name performers, who in the past have included Cardi B, SZA and A$AP Rocky.

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Now in its fifth year — a partnership with hospitality company The H.wood Group (owners of celeb-filled L.A. hot spots The Nice Guy and Delilah) — Post Malone, Ty Dolla $ign, Bia, Latto and Jack Harlow were among those who took the stage this year at the seven-hour-a-day party, held at the Merv Griffin Estate in La Quinta, Calif.
But leave it to Revolve to bring out one of the most talked about people on the planet — Kim Kardashian, who showed up with Kendall Jenner (her tequila brand 818 was a sponsor, the numbers splashed throughout).
There was also “It” boy actor Timothée Chalamet, “Euphoria” star Sydney Sweeney and many more familiar faces — music artists Migos, Tyga, YG, Diddy, Halsey, Diplo, Chloe Bailey; actors Keke Palmer, Peyton List, Storm Reid; models Elsa Hosk, Romee Strijd, Shanina Shaik, and Jasmine Tookes, and social media stars Charli and Dixie D’Amelio.
It was a bigger production than in years past — with more activations on hand — but the guest list was kept at about the same number, said Mente: “For us, it was more about quality over quantity. We didn’t want to lose the intimacy of the event. The team worked incredibly hard to put it together.” (Even so, there was quite a backlog of frustrated guests waiting to be shuttled in and out, with some reportedly in lines for hours unable to even make it inside.)
Revolve is now about 1,100 employees total, he revealed. After launching the company with just two, with Mike Karanikolas in 2003, the business grew to be valued at $1.5 billion when it went public in 2019.
Then came COVID-19. But born digital-first, Revolve was ready.
“The biggest thing that we really accelerated was expansion of categories,” Mente said of pivoting to meet the times. “We were always so known for Revolve Festival, Revolve All Around the World travel, but, of course, we’re not all dressing like that all the time. Throughout the pandemic, our customer started to come to us for a broader range of needs. We had that deep trust with her, that it really gave us permission to sell her more, offer more and more to her.”
It’s been working; in 2021, the company had profits of $99.8 million, up 76 percent from $56.8 million in 2020 and ahead of the $35.7 million seen in 2019. Sales of $891.4 million rose 54 percent from $580.6 million in 2020 and exceeded the $601 million total in 2019, as reported by WWD.

“I am such a fan of the two-day shipping, and that’s what gets me all the time,” said 22-year-old Kit Keenan, “The Bachelor” star, influencer and daughter of designer Cynthia Rowley.
“Like, if I’m going on a trip and I forget to order something, it’s there in two days,” she said of shopping on the site.
That’s part of the e-commerce business’ success — it’s reliable, said Mente, working to provide trendy, last-minute shopping in a variety of styles and prices.
It’s about giving Gen Zers options, and moving forward. That also means being more inclusive at Revolve, which has faced backlash for lacking diversity. In September the company will unveil a fall collection sized XXS to 3X made in collaboration with TikToker Remi Bader, whose fashion content centers on body positivity.
The influencer posted a video about a year ago that grabbed Revolve’s attention, she explained.
“I was just like, ‘I love Revolve, but I can’t necessarily wear everything that they have,’ and right away, like that day or the next day, they reached out,” said Bader. “I had maybe 200,000 followers. I wasn’t at where I’m at now.”
Today she has over 2 million followers on the platform.
“I love that they reached out to me and were like, ‘We want you to help make us inclusive. We want to do a line with you,’” she said. “I’m having a lot of input in the design process. I’m trying on things. They’re letting me be super involved…When you find something that you love and fits you, it’s the best feeling. You don’t want to have to fit into the clothes.”
She had on a sheer, cutout, halterneck maxi dress from Revolve’s line with fellow influencer Camila Coelho. It was her first time at Coachella, courtesy of Revolve.
“This sounds bias, but Revolve puts on the best parties,” she said.
Keenan, too, was invited to Coachella (and dressed) by Revolve. She had on a floral top by LPA and tiered ruffle skirt by Lovers And Friends, paired with a Fendi bag and cowboy boots by Ranch Road.
“I’ve been having so much fun putting my outfits together and also seeing what my friends are wearing,” she said. “I feel like we all have a different vibe. I posted a TikTok about how I feel like there’s four types of girls at Coachella. You’re either the boho girl, the trendy girl, the goth girl or the rave girl. I feel like I’ve seen that all around.”

Whatever the looks, Revolve is taking notes, using the data to project forward.
“The rest of the year will be pretty packed with a lot of different things in terms of activations, partnerships, old things, new things, category expansion,” said Mente. “We’ve been on defense for a few years, and now, this is return to full offense, and we’re ready.”

All the Pop-ups to Visit During New York Fashion Week

All the Pop-ups to Visit During New York Fashion Week

New York Fashion Week is back in full swing, and so are the events that come with it.With fashion week kicking off Wednesday, plenty of brands and companies have created pop-up stores for guests to visit. Though many of the fashion shows are invite-only, these pop-ups are open to the general public.
Revolve, the popular online retailer, will debut in New York Fashion Week for the first time and have a pop-up called Revolve Gallery. Ksubi, also making a solo debut this week, will open a weeklong gallery featuring a Ksubi x Hidji limited-edition capsule collection.
From free ice cream to piercings, here’s a look at the public events to check out during New York Fashion Week.
Dior Beauty

The brand New Miss Dior Eau de Parfum.
Courtesy of Dior Beauty

The beauty brand will open a Miss Dior Millefiori Garden immersive pop-up to celebrate the launch of their fragrance New Miss Dior Eau de Parfum. The store will feature both in-person and virtual events hosted by fashion influencers Valeria Lipovetsky and Sai De Silva and TikTok star Avani Gregg. The pop-up will be exclusively linked to e-commerce via dior.com, where shoppers can sample products on site while making purchases online. Exclusive offerings will also be available, such as a custom limited-edition Miss Dior tote bag with purchases over $150.

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The installation will be held at Gansevoort Plaza and go from Sept. 13 to 16. Events open for pre-registration on Sept. 7.
Creatively
The job platform for creatives will pop up in secret locations throughout New York City, where each stop will feature notable creatives, who identify as BIPOC and/or female. They will create free art or custom clothing on the spot. Each location will be revealed a few hours in advance through the social media accounts of the artists who will be featured. These include Quiana Parks, Siobhan O’Dwyer, Dirt Cobain, B Peppers, asap.gif, Broadie, Erick Davila and The Locker Room. Creatively will also give free ice cream, coffee and hoodies to anyone who is a creative.
Creatively’s pink truck will be at the secret locations on Sept. 9 and 10.
Rebecca Minkoff x Magnum
The designer is partnering with the ice cream brand to host a pop-up in celebration of her fashion show. The store will be located in SoHo, where fans can get free ice cream, choosing from either a classic and crunchy Magnum ice cream almond bar or creamy non-dairy sea salt caramel bar. Guests will also receive a bag of sweet treats to “dress up” their bars for fashion week.
The pop-up will be in SoHo (exact location to be announced) on Sept. 10.
Conrad New York x Rowan
The Midtown hotel, which opened in July after a complete hotel renovation, is partnering with the ear piercing service to offer complimentary appointments.
The pop-up will be from Sept. 8 and 9 from 11 a.m. to 4 p.m. at the library in Conrad New York Midtown.
Ksubi 
Australian denim and streetwear label Ksubi opened a pop-up art gallery at the old Opening Ceremony space on Howard Street on Tuesday. New York street artist Hidji World and visual and performance artist Travis Rogers of Dnt Wtch TV will design and produce an art installation featuring live painting and workshops for local youth artists, as well as an art showcase curated by Ksubi that will feature 10 emerging artists.

Additionally, the brand’s second Hidji collaboration, a 27-piece Ksubi x Hidji limited-edition capsule of men’s wear, women’s wear and accessories priced from $90 to $390, will be on display at the pop-up and then available to purchase from Ksubi’s two U.S. stores on Greene Street and La Brea Avenue in Los Angeles from Sept. 8, with other key retailers to follow.
The Ksubi pop-up is from Sept. 7 to 14 and is located on 35 Howard Street. 
Revolve Gallery

Nicole Richie’s House of Harlow will participate in Revolve Gallery.
Courtesy of Revolve

For its first time participating in NYFW, Revolve will launch Revolve Gallery, an innovative, multiroom fashion experience to be held at Hudson Yards. Revolve will create an immersive multibrand exhibition featuring a real-time shopping component, reimagining the “front row” experience while engaging with consumers in a new way.
The store will feature 13 selected designers. Set in a 17,000-square-foot space, each brand will have a designated room transformed to reflect the vision and inspiration for the brand’s collection designed exclusively for Revolve.
Revolve Gallery will be open on Sept. 10 and 11 from noon to 8 p.m. at 20 Hudson Yards.
Doors 
The retail platform for emerging design talent has opened a pop-up in SoHo that will offer fashion and beauty brands, art and technology. Called Other Worlds, the store will showcase more than 40 independent names including Juun.J, GCDS, Zilver, Y/Project, Litkovskaya and New York Fashion Week designers Private Policy and PH5.
More than 20 artists will also take part in the monthlong project, including Scaniel, Sharon Volpe and Libby Schoettle, who goes by the name Phoebe New York and who has created street art-inspired work for the pop-up.
The Doors pop-up is held at 27 Greene Street and will be from Sept. 7 to Oct. 3. 
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