Photography

Melancholia: This Fashion Photo Essay Tells the Story of a Bittersweet Mood via Pictures

Melancholia: This Fashion Photo Essay Tells the Story of a Bittersweet Mood via Pictures

Photo: Filip Koludrovic
What does melancholia look like? In a special new shoot captured in the lens of Filip Koludrovic, we join a young girl named Maria as she revisits all the places that hold a special place in her heart. Dressed in a series of moody layers and rich fabrics, Maria takes us on a journey through a cold rainy day, where the moods she experiences are reflected in her attire.
With its artfully captured snapshots, the fashion editorial conveys an important message: that melancholia does not represent a negative emotion, but one that is haunting, bittersweet, and beautiful. Koludrovic’s use of lighting, paired with the model’s body language and a selection of ebony and white ensembles convey the emotion in a way words simple can’t. While Balenciaga’s pussybow coat and Valentino’s cosy jumper bring forth sweet memories, a sharp, all-black Alberta Ferretti pantsuit—worn with an equally striking hat—brings an element of realism into the frame.
Jumping between shades of grey, icy blues and lush greens that evoke thoughts of renewal and rebirth, Melancholia pieces together a dream-like narrative, harkening us back to better times in a world of chaos. It is this very oscillation between the photography techniques that make the editorial so distinctive. A seemingly desolate emotion jumps through with an aura of hope, almost contradicting the very emotion’s purpose. Dive in for a taste.
Dress, Bottega Veneta. Photo: Filip Koludrovic
Dress, Bottega Veneta. Photo: Filip Koludrovic
Shirt, skirt and jumper, Valentino. Photo: Filip Koludrovic
Coat, Balenciaga. Leather boots, Paris Texas. Photo: Filip Koludrovic
Coat, Balenciaga. Leather boots, Paris Texas. Photo: Filip Koludrovic
Coat, Balenciaga. Leather boots, Paris Texas. Photo: Filip Koludrovic
Leather suit, wool shirt and leather skirt by Alexander McQueen. Boots, Ann Demeulemeester. Photo: Filip Koludrovic
Leather suit, wool shirt and leather skirt by Alexander McQueen. Boots, Ann Demeulemeester. Photo: Filip Koludrovic
Leather suit, wool shirt and leather skirt by Alexander McQueen. Boots, Ann Demeulemeester. Photo: Filip Koludrovic
Leather jacket, Mackage. Photo: Filip Koludrovic
Leather jacket, Mackage. Photo: Filip Koludrovic
Coat, Nour Hammour. Gloves, Jil Sander. Photo: Filip Koludrovic
Gloves, Jil Sander. Photo: Filip Koludrovic
Hat, suit, and trousers, Alberta Ferretti. Photo: Filip Koludrovic
Suit, pants and coat, Alexander Vauthier. Shoes, Converse. Photo: Filip Koludrovic
Suit, pants and coat, Alexander Vauthier. Photo: Filip Koludrovic
Hat, suit, and trousers, Alberta Ferretti. Photo: Filip Koludrovic
Hat, suit, and trousers, Alberta Ferretti. Photo: Filip Koludrovic
Photography: Filip KoludrovicStylist: Giuditta Goffredo Model: Maria SillandiProduction: Federica Fragnoli Casting: Giulia Masini
Read Next: 35 of the Most Vibrant Street Style Photos From New York Fashion Week Fall 2022

The North Face x Gucci Plans Pop-up Shops

The North Face x Gucci Plans Pop-up Shops

THE COLD SHOULDER: For the second installment of its partnership and collaborative collection with The North Face, Gucci is playing up exploration and avant-garde design in a new campaign.That sense of adventure and readiness for any and all weather elements have been pictured in a new campaign that debuts today. Gucci’s creative director, Alessandro Michele, masterminded the campaign that has been photographed and directed by twins Jalan and Jibril Durimel. Christopher Simmons served as the art director, with Thomas De Kluyver handling makeup and Andrea Martinelli in charge of hairstyling.

A look from The North Face x Gucci campaign shot in Iceland.
Jalan and Jibril Durimel/Courtesy of Gucci

The photos and video were shot in Iceland, a country known for its majestic nature. There, models were pictured on various terrains including snow white-covered backdrops, volcanic black sand and more pastural green hills. The Durimels’ imagery is being used for all marketing channels including social media, online and e-commerce. The big-name brands are keeping their outdoorsy photography going — the first campaign was shot by Daniel Shea in the Alps.

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The latest assortment from The North Face x Gucci features insulated jackets, ready-to-wear, backpacks, bomber jackets, vests, hiking boots, luggage and shoes for women and men. Select styles feature the classic GG monogram all over, and there are fresh takes on some of The North Face’s signature looks from the ’90s, which have been reimagined in colorful prints inspired by the Gucci archives.
Next month shoppers in select winter cities will find the collection, which is designed to withstand the elements, in pop-up shops. From Jan. 11 through Jan. 25, there will be outposts in Aspen, Chicago and Toronto. Aspen is a popular destination this season. Gabriela Hearst has unveiled a pop-up in the ski resort town, where the new AspenX label, Citizens of Humanity and Loro Piana Interiors have boutiques.
As a nod to both brands’ environmental efforts, the new line uses Econyl, a trademarked nylon fabric made from regenerated materials like fishing nets. In addition, all of the down insulation that is used in the second go-round meets certification for the Responsible Down Standard by Control Union.
Shoppers won’t miss the vibrant pink packaging for the line, featuring The North Face x Gucci logo. All of the paper and cardboard that is used comes from from sustained managed forest sources. An uncoated paper was used to make it fully recyclable. Another indicator of the eco-minded approach is the fact that boxes are designed with handles to avoid the need for shopping bags.
There is no word yet when the last season is slated for and whether an extension of the collaboration is being considered.

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