Petra

Exclusive: Louis Vuitton Takes Over Petra and Wadi Rum for its Chapter 2 Campaign

Exclusive: Louis Vuitton Takes Over Petra and Wadi Rum for its Chapter 2 Campaign

Photo: Courtesy Louis Vuitton
Carved in red, pink and white sandstone plates, the pre-historic Jordanian Petra and the pleated sands of Wadi Rum embrace Louis Vuitton‘s trunks and handbags in the fashion house’s latest Chapter 2 campaign, which launches this week. Before the drop, Vogue Arabia gives fashion enthusiasts a rare peek into all the action from behind the scenes of the shoot, which was captured by photographer Viviane Sassen.
Featuring sprawling landscapes, rich earthy hues and even a littler arsenal of local schoolchildren in their element, Louis Vuitton’s Chapter 2 brings out the beauty of the Nabatean soft stone cliffs in this photo series, which spotlight the brand’s signature pieces. Among the most loved moments? A snapshot of the little models, dressed in all-black, curiously exploring Louis Vuitton’s trunks against a rosy, rustic backdrop.
Reflecting the core principles of the French fashion house, Sassen’s behind-the-scenes shots build a dreamy window into an escapist’s fantasy of travel. After all, one could say that ‘travel’ means ascension into a physical dimension of exploration, and new journeys that make way for introspection.
The Nabateans built Petra in the 3rd Century BC and what remains of their home today is a stunning collection of caves, temples, tombs, and storerooms. The city carries an economic significance too, as it linked camel caravans from the Mediterranean and Arabian Seas to Greece. Petra’s hydraulic engineering, iron-producing, and copper refining remains are still in existence today, with only 15% of the city uncovered.
Here are some poetic behind-the-scenes shots of Louis Vuitton’s latest Chapter 2 campaign:
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