Noon by Noor

With London Fashion Week in full swing, Arab designers on the calendar are making waves with their Spring/Summer 2024 shows. Below, discover the new Atelier Zuhra and Noon By Noor collections.

Noon By Noor
Photo: Courtesy of Noon By Noor
‘Moonlit’ by Bahraini label Noon by Noor, presented at London’s ‘HERE at Outernet,’ is a radiant testament to the boundless creativity of its founders, Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa. This collection, for Spring/Summer 2024, masterfully captures the ethereal dance between light and darkness, mirroring the moon’s ever-shifting phases.
Photo: Courtesy of Noon By Noor
The designers have woven a tapestry of contrasts throughout the collection. From the billowing cape-like sleeves that create an airy and voluminous allure, to the square-cut shirts, some cropped, others transformed into bibs, this collection infuses different elements with remarkable versatility. The inclusion of utilitarian cargo pockets on chinos, shorts, and cotton dresses tied at the back brings a dash of practicality to the elegance, while the jackets stand as paragons of clean lines and simplicity, artfully devoid of linings, facings, or canvas.
Photo: Courtesy of Noon By Noor
In a harmonious collaboration with their creative team, Shaikha Noor and Shaikha Haya have taken a cinematic approach, exploring the intricate facets of the Noon By Noor woman and seamlessly blending romance, softness, independence, and strength to celebrate the unique spirit of women. This collection, aptly adapted for the Middle Eastern climate, exudes confidence and strength, truly embodying Noon By Noor’s vision of harmonious contrasts and adaptive creativity.
Atelier Zuhra
Photo: Courtesy of Atelier Zuhra
In a dazzling display of gracefulness and nostalgia, Atelier Zuhra, the Dubai-based couture fashion house helmed by Omani designer Rayan Al Sulaimani, transported us to the refined opulence of the Victorian age with its latest collection, ‘Timeless Beauty.’ This enchanting collection pays homage to the era of grandeur, seamlessly blending the past with the present.
Photo: Courtesy of Atelier Zuhra
Each piece in this collection was a testament to the house’s signature craftsmanship, which has caught the attention of stars like Beyoncé. The intricate embroidery, and choice of fabrics like silk taffeta, French tulle, and silk organza resulted in pieces that embraced femininity to the fullest. Rich tones of red ruby, luxurious blue sapphire, and affluent fuchsia also created a captivating visual symphony that resonated with a sense of regal splendor and modern vibrancy.
Photo: Courtesy of Atelier Zuhra
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Photo: Courtesy of Noon by Noor
Designers behind Bahraini label Noon by Noor, cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, have announced a special initiative for Breast Cancer Awareness Month. The brand has partnered with Think Pink – Bahrain Breast Cancer Society, a non-profit organization dedicated to supporting breast cancer awareness, education, and research in the country.
As part of the collaboration, the brand will donate 10% of its e-commerce sales towards Think Pink, and offer free shipping on online orders to customers for the entire month of October.

Founded in 2004, Think Pink has been actively raising funds to support breast cancer awareness, education, and research. The organization’s mission states that it “aims to empower people at grass root levels through collaboration with local affiliates to continue to promote the importance of education and screening programs and community-based outreach projects.”
Noon by Noor’s aesthetic is a fusion of understated luxury and poised femininity. The label is known for its timeless and wearable pieces with meticulous construction and details such as tailored blazers, and crisp cotton shirts. Most recently, the brand made its London Fashion Week debut, with a collection titled ‘Light’. The collection drew inspiration from pearl divers in Bahrain and consisted of flowing slip dresses, suiting with a fluid touch, in a muted color palette.
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