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Net-A-Porter Launches its Most Expansive Ramadan Edit to Date

Net-A-Porter Launches its Most Expansive Ramadan Edit to Date

Photo: Courtesy of Net-a-Porter
Online fashion luxury retailer Net-a-Porter has launched its most expansive Ramadan edit to date. Powered by localization capabilities, the newest collection takes into account data insights that show an increased demand not only for regional talent but also more inclusive sizing, new tailoring, and more lifestyle products, bringing a 30% increase in the number of exclusive designs in the Ramadan edit in comparison to last year. The most coveted regional ready-to-wear brands including Reem Acra and Taller Marmo, are joined by homeware brands such as Nimerology as well as fine jewelry brands like Ananya.
Photo: Courtesy of Net-a-Porter
Over the last few years, Net-a-Porter has been bolstering its link to the Middle East through continuous localization efforts promoted by Net-a-Porter Arabi. With numerous opinion leaders highlighting Arab women’s triumphs and ambitions alongside successful launches of designers like Elie Saab, Net-a-Porter aims to broaden their offering.
Photo: Courtesy of Net-a-Porter
For its seventh Ramadan campaign, Net-a-Porter’s enlisted a team of local talent who took the shots in the passageways of Dubai’s Al Fahidi District. The picturesque location pays homage to Ramadan festivities and nostalgia through dramatic silhouettes and Arabesque characteristics. The upcoming edit will feature exclusives from Elie Saab, Marchesa Notte, Rasario, Reem Acra, and many more, giving customers a unique edit of the collections in time for the Holy Month.
Photo: Courtesy of Net-a-Porter
Highlights include Taller Marmo’s successful ‘one size’ pieces, kaftans, and breezy occasionwear silhouettes, while Jenny Packham and Marchesa Notte present statement designs as floor-skimming dresses and regal capes. Reem Acra and Oscar De La Renta are also offering an upgrade to the structured kaftan that can be worn through Eid.
Nisreen Shocair, CEO Yoox Net-a-Porter, Middle East commented, “Two years into the journey of Net-a-Porter Arabi, we’re finally heading towards our north star. This Ramadan campaign offers a message of inclusivity, optimism and kindness. All of which represent the sustainable values of the Holy Month. The exclusive product offering this year is bigger and more colorful than ever to truly capture the spirit of the occasion.”
Read Next: Everything to Know About Ramadan 2022 and the Next Public Holidays in the UAE

YNAP Sets 90-day Payment Terms, Sparking Concern Among Smaller Brands

YNAP Sets 90-day Payment Terms, Sparking Concern Among Smaller Brands

LONDON — Net-a-porter and Mr Porter are moving all outstanding payment terms to 90 days net, Yoox Net-a-porter Group said in a memo to brand partners obtained by WWD.The new payment terms will apply to any Net or Mr Porter brand partner not already on those terms with immediate effect from spring 2022, including any purchase orders already raised for the season.
The e-commerce giant said the move aims to “standardize the payment terms applied by Net-a-porter and Mr Porter” across their distribution centers in order to maintain payment dates, and to reflect some of the already agreed commercial terms with brand partners.
In the memo, Lea Cranfield, chief buying and merchandising officer, said the majority of its brand partners across the group already operate on payment terms of 90 days net, or longer.

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Cranfield added that if the new terms present a “significant challenge” for any brand, it may be possible to use an Amex payment facility, which would allow for faster payment, although it will incur a fee.
The new terms could be challenging for the smaller brands, many of which already have problems with cash flow.
While payment terms vary widely depending on the brand and the retailer. Most brands on average will receive payment between 30 to 60 days from retailers. It’s not uncommon for smaller brands and start-ups to get as much as a 30 percent deposit to help with production, with the remainder paid upon delivery.
One designer who asked not to be named and whose brand is on 60-day terms with YNAP, said the change in payment times will not impact their business too much. However, they said they are concerned that emerging brands will face great difficulties with a 90-day pay window. It means they will have to shoulder the risks and costs of producing a collection for a longer period of time.
“For small brands, this change is very bad. They are holding a season of cash flow,” the designer said.
A creative director of a London fashion label who asked not to be named told WWD that “90 days is a joke. If they don’t pay the deposit, you have to invest money in production in advance. After delivering, which is usually before the [runway] show, your cash flow will be very vulnerable.”
Separately, a showroom manager argued that the new terms could be up for negotiation. “Of course, [YNAP] will offer harsh terms, but it doesn’t mean you can’t push them and negotiate. Not all power is with retailers, brands have quite a bit as well,” the manager told WWD.
WWD has reached out to YNAP for comment.
Coincidentally, Net-a-porter said during its fall 2021 update back in May that it will put a renewed focus on the retailer’s top-end luxury offering, with more runway pieces and wider assortments of top brands in the luxury realm, be it heritage names like Bottega Veneta and Saint Laurent or younger ones like Khaite.

2020 Vogue Fashion Prize Winner Benchellal is Now on Net-a-Porter

2020 Vogue Fashion Prize Winner Benchellal is Now on Net-a-Porter

2020 Vogue Fashion Prize winner, Mohamed Benchellal. Photographed by Michel Takla for Vogue Arabia
2020 Vogue Fashion Prize winner Mohamed Benchellal‘s namesake couture label is now on Net-a-Porter. After impressing the jury with his designs, the Moroccan designer received a financial grant of US $150,000, editorial/press, marketing, mentorship, and placement on Net-a-Porter. One year later, Benchellal has launched its first-ever collection under Net Sustain, as part of the designer’s long-term relationship with mindful fashion. The Amsterdam-based brand’s vision also aligns with Yoox Net-a-Porter’s 10-year strategy to circulate pieces for a slower and more sustainable future in fashion.
Balanced between shades of monochrome with a pop of red and blue, the collection features Benchellal’s signature use of recycled fabrics and dead stock. The delicate collection of four gowns, two Victorian style tops, and a skirt co-ord in faux leather, contrasts eras and points in history, highlighting timelessness and a well-sculptured fantasy.
Benchellal for Net Sustain. Photo: Courtesy of Net-a-Porter
The Vogue Fashion Prize is an annual competition dedicated to recognizing promising talents from the Arab world in the world of fashion, jewelry, and accessories design. “If I win the Vogue Fashion Prize, the prize would not be for me. The prize would be for all those women who feel empowered, beautiful, and elegant dressed in Benchellal,” the designer shared ahead of the finale.
Since launching the womenswear label in 2015, Benchellal’s designs have been worn by Helena Christensen and Camila Cabello. The atelier holds sustainable and ethical values at its core, taking an intricately handcrafted approach to each garment. Looking to establish a future of fashion where couture and sustainability go hand in hand, Benchellal has garnered international interest through his playful, contemporary, yet timeless designs.
Read Next: Fast Fashion is Still a Big Threat to Our Environment — Here’s What Needs to Change

Net-a-porter Gets Physical

Net-a-porter Gets Physical

NEW SEASON: Opinions have always been mixed as to whether the worlds of fashion and art should collide. But Net-a-porter and Sotheby’s are bringing the two together as part of a new partnership.
Sotheby’s has opened the doors of its Bond Street flagship to Net-a-porter, which will be hosting a pop-up fashion exhibition and café at the auction house’s ground floor until Sept. 9 — marking one of the first times the e-commerce platform has dipped its toes into physical shopping.
The pop-up coincides with Sotheby’s “Life Is Beautiful” sale, celebrating all things luxury and craftsmanship. Its London edition includes rare sneakers, fine jewelry and watches, sought-after Chanel and Hermès handbags and original movie posters. A Bond car, a replica of the Series 3 Land Rover used by Daniel Craig in the forthcoming James Bond film “No Time to Die,” is also on offer.

More iterations of the sale will launch in Cologne, Paris and Milan later this month.

Net-a-porter x Sotheby’s
Courtesy of Net-a-Porter

For its part, Net-a-porter has given the monochrome treatment to the Sotheby’s café, serving black-and-white delicacies that match its sleek branding. It has also created a fashion exhibition-cum-shopping space next to the the “Life Is Beautiful” exhibition, featuring an edit of its fall 2021 collections, which embraces the same themes of timeless craftsmanship and feel-good luxury. The collection on show features mega brands like Bottega Veneta and Loewe but equally, plenty of pieces from independent British names, from Molly Goddard’s larger-than-life tulle skirts, to Simone Rocha’s ruffled leather jackets, and David Koma’s signature form-fitting cocktail dresses. The retailer’s new homeware edit is also on display.
To mark the launch and London’s social calendar coming back alive, Net hosted a cocktail at Sotheby’s and its fleet of personal shoppers will be setting up shop at the auction house for the week to welcome shoppers for physical appointments.

Net-a-porter Feeling Optimistic for Fall 2021

Net-a-porter Feeling Optimistic for Fall 2021

LONDON — Net-a-porter is gearing up for fall 2021, the first “post-pandemic season,” and wants to encourage women to dress up again with an array of exclusives, up-and-coming talent and bright, upbeat fashion.
Lea Cranfield, the retailer’s new buying and merchandising officer, said the company has been evolving its vision to adjust to a new normal centered around sustainability and longevity.
Part of this new strategy will include a renewed focus on the retailer’s top-end luxury offering, with more runway pieces and wider assortments of top brands in the luxury realm, be it heritage names like Bottega Veneta and Saint Laurent or younger ones like Khaite.
Addressing big topics like diversity and inclusion through its buys remains a priority, with a broader range of sizes soon to become available on the platform. The e-tailer will continue to develop programs such as the Vanguard, which supports up-and-coming designers, and Net Sustain, which highlights responsible fashion.

In response to longer-term lifestyle changes incurred by the pandemic, Net is expanding its scope beyond fashion with a yearlong online gift shop and its new homeware category, which launched in November — and has since tripled in size.
Later in the year, tabletop will be added to the mix, along with new home launches from the likes of JW Anderson, Khaite and Bernadette.

As far as fashion is concerned, Net is banking on customers’ growing appetite for optimism in the form of bright colors, mini silhouettes and loud patterns by the likes of Loewe, Saint Laurent, Magda Butrym, and newcomers such as Maximilian and Meryll Rogge, a Dries Van Noten alumna.

Saint Laurent RTW Fall 2021 
Courtesy of Saint Laurent

Customers have already been buying into the trend since the beginning of 2021, moving away from loungewear and toward bright dresses — a silver Oscar de la Renta gown costing more than 10,000 pounds was an unlikely lockdown success.
In the same upbeat spirit, the retailer is embracing over-the-top outerwear and buying into Loewe’s fall 2021 larger-than-life coats, Khaite’s sexy puffers and Chloé’s puffer-poncho hybrids.

Loewe RTW Fall 2021 

Gabriela Hearst’s Chloé debut was a particular hit with the Net team, which has secured an exclusive pre-launch of key runway pieces for fall and will be highlighting everything from outerwear to knit dresses, bags and the label’s footwear collaboration with Moon Boots.
A number of new names, which stood out for their artisanal flair, will also be coming on board for fall. Some highlights include LVMH Prize finalists AGR and Lukhanyo Mdingi, as well as Rave Review, which will launch an exclusive capsule for the retailer.
Athleisure, and all things sporty, are also here to stay and Net is planning to offer an array of high-low dressing options to ease customers back into dressing up.

Chloé RTW Fall 2021 
Courtesy of Chloé

“Think leisure, but always elevated,” said the retailer’s senior market editor Libby Page, pointing to designers like Stella McCartney, Givenchy and Isabel Marant, which have incorporated sporty elements into their runway collections for fall, as well as fashion and sports collaborations from the likes of Wales Bonner and Adidas; New Balance and Casablanca, or Wardrobe NYC and Carhartt.

“The fashion and sport connectivity isn’t going anywhere. It’s a really clever way for brands to produce accessibly priced product that still feels relevant and elevated,” Page said.
There will also be a stronger focus on sports, with expansion into dedicated dance, yoga and tennis clothing. Key launches include cycling brand Rapha and an exclusive tennis capsule from swimwear label Marysia.
With all the excitement of a new season and a new world, Net is still paying attention to brand classics and the trend-free, investment-worthy items that caught a lot more attention as a result of the pandemic.

Everyday basics from the likes of Loro Piana and Brunello Cucinelli, forever pieces such as Saint Laurent coats, and classic bag styles from the likes of Chloé and Loewe are some of the key fall 2021 pieces.
“The idea is seasonless pieces that will last one, two or even ten seasons and help customers create the ultimate capsule wardrobe. Women are still looking for timeless pieces, we were seeing it then and we’re still seeing it now,” said Net’s fashion director Kay Barron.

Shop the Best of Modest Fashion in This Edit of Local and International Designers Ahead of Ramadan

Shop the Best of Modest Fashion in This Edit of Local and International Designers Ahead of Ramadan

Photo: Courtesy of Net-a-Porter
The month of Ramadan is right around the corner and online luxury fashion retailer, Net-a-Porter, already has your wardrobe sorted. In honor of the sacred month that is rooted in unity and appreciation, Net-a-Porter has brought together the most covetable international and local brands in a wide-scale celebration of modest fashion. Uniting global names with local talent, the fashion retailer has curated a Ramadan Collection that defines traditional modest attire in utmost luxurious fashion.
Photo: Courtesy of Net-a-Porter
Net-a-Porter’s new collection works to satisfy soaring demand for modest apparel in the Middle East, especially around the Holy Month. According to the luxury retailer, searches for maxi and midi dresses increase by a whopping 80% during the Ramadan period alone. Listening to the needs of their local customers, Net-a-Porter has joined Taller Marmo, SemSem, Johanna Ortiz, Reem Acra, Halpern, Louisa Parris, Carolina Herrera, Jenny Packham, Rasario, Alex Perry and more, to craft the ultimate wardrobe for divine demure dressing.
Photo: Courtesy of Net-a-Porter
The Ramadan collection radiates with exciting variety, inspired by a beautiful amalgamation of international and local taste. From the regal elegance crafted locally by SemSem and Halpern, to the understated luxury channeled by global icons Carolina Herrera and Rasario, Net-a-Porter will have you dazzling with modest allure in each and every intimate iftar of the year.
Photo: Courtesy of Net-a-Porter
This collection celebrates the Holy Month of Ramadan with female empowerment and global collaboration at its core. SemSem’s creative director, Abeer al Otaiba, talks through her inspiration for the exclusives on Net-a-Porter, mentioning: “This season, I felt called to focus on the unwavering strength of women. Ramadan is a special time of reflection and self-awareness – an opportunity to hit refresh, embrace our surroundings and give back to others. It is my hope that this collection encourages women to own their strength and approach each day with confidence.”
Photo: Courtesy of Net-a-Porter
The delectable garments make their grand debut in a campaign shot against the historic Arabian landscape of the UAE’s “garden city” – Al Ain.  Nisreen Shocair, CEO of Yoox Net-a-Porter, Middle East accentuates the symbolic significance of the collection and campaign: “Ramadan is a special month for me and this Ramadan collection and campaign feel very close to home.  The collaborative process of working with these amazing local and global designers and shooting the campaign in Al Ain perfectly captures the aesthetic and mood of the collection: beautiful, soothing, grounding yet inspiring; and that’s how we see our customers celebrating Ramadan this year with Net-a-Porter Arabi.”
Photo: Courtesy of Net-a-Porter
Net-a-Porter has become no stranger when it comes to reflecting the fashion-focused needs of the local market. As they move towards greater specialization in personalized merchandising, their new shopping experience is specifically designed for the Middle East, offering customers dual-language searching in their respective local currencies. Supporting regional talent is also at the heart of the luxury retailer, not only in this revolutionary Ramadan collection but also in their commitment to mentoring emerging local designers as a part of their didactic Vanguard Program.
Photo: Courtesy of Net-a-Porter
Traditional Ramadan lanterns are lighting up the runway, as Net-a-Porter makes way for a world of chic modesty and redefines fashion through the lens of unity and empowerment.
Photo: Courtesy of Net-a-Porter
Read Next: Exclusive: Dolce & Gabbana Unveils a Joy-Sparking Collection Ahead of Ramadan

Alber Elbaz: Let Me Entertain You, Digitally

Alber Elbaz: Let Me Entertain You, Digitally

Is Alber Elbaz the Jay Leno of fashion?
As reported, the designer is to unveil his long-awaited AZ Factory project at 8 p.m. on Jan. 26 with a film during couture week in Paris, and will follow it up immediately with “The AZ Factory World Tour” — billed as an an immersive, virtual experience — then a live broadcast the following day of “The Talk Show with Alber Elbaz & Friends.”
The “World Tour” and “Talk Show” — the first volleys of his new digital and entertainment-driven approach to fashion — are to go live respectively on Farfetch.com and Net-a-porter.com, his exclusive distribution partners, in addition to AZ Factory’s own direct-to-consumer website.
“It is a product-focused and a communications-focused project, and I couldn’t be more thrilled to bring it to the world in a fabulous, entertainment-driven way with two of the leaders of the digital luxury world,” Elbaz said in a statement.

A venture between Elbaz and Compagnie Financière Richemont, AZ Factory bills itself as a pioneer in launching a fashion brand “in an innovative format that promises to be educational, emotional, and of course, beautiful.”
The “World Tour” and “Talk Show” are described as “two special experiences that will bring the brand story to life via interactive, content-led concepts that are unique to each online player’s own DNA and audience.”

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Sheena Sauvaire, chief marketing officer at Net-a-porter.com, said the talk show would be “an irreverent spin on an analogue TV format inviting VIP guests to discuss what makes us happy through the themes of fashion, science and body positivity.”
Elbaz has “created a wholly new approach to launching a brand at a time when our industry is evolving and consumers are looking for escapism,” according to Sauvaire, who also highlighted a “shared belief that fashion should be joyous and uplifting.”
The “World Tour,” meanwhile, was conceived amid a pandemic that has made travel and gatherings nearly impossible.
“The next best thing was to use our creativity and technology to bring our customers on tour and let them jump on board, take a tour of the incredible collection, and help spread a feeling of joy and togetherness,” said Holli Rogers, chief brand officer at Farfetch.com. “The values of the brand — love, trust, respect and treating customers as friends, along with the desire to experiment and try new things — resonated strongly with our own values.”
AZ Factory is sure to be one of the most closely watched ready-to-wear debuts in 2021, marking Elbaz’s full return to the fashion scene more than five years after he exited Lanvin. His fashion start-up has been slowed by the coronavirus pandemic, which disrupted the industry in myriad ways.
Elbaz has been keeping details of his venture under wraps, posting some videos of working sessions on AZ Factory’s Instagram feed, and his personal account. These have a playful, irreverent spirit, with the designer sometimes obscuring his face with a cartoon likeness.
He lifted the lid on a new brand name and visual identity in November.
See also:

Mega Partnership: Farfetch Links With Alibaba, Richemont

Alber Elbaz Navigates Fashion World Post-Lanvin

The World According to Elbaz: The Designer Ponders Fashion’s Purpose

This is How NET-A-PORTER Helps You Shop With a Sustainable Conscious

This is How NET-A-PORTER Helps You Shop With a Sustainable Conscious

NET-A-PORTER aligns the stars, bringing together sustainability and designer fashion with NET SUSTAIN.
Courtesy of NET-A-PORTER

NET-A-PORTER is continuing its pledge to make fashion and beauty more sustainable, with the dedicated platform NET SUSTAIN.  An important moment in the company’s history, the NET SUSTAIN platform highlights the best that sustainable shopping has to offer; offering customers a way to easily identify fashion and beauty brands that meet NET-A-PORTER’s criteria for sustainability.
Mara Hoffman. Courtesy of NET-A-PORTER

This year sees three capsule collections entering the NET SUSTAIN space, with exclusive ranges from Mara Hoffman, Bondi Born, and Le Kesha gracing the platform’s Winter Sun edit. Each capsule collection has been created in partnership with LG Electronics for NET SUSTAIN’s pioneering edit of 100% machine-washable pieces. LG’s #careforewhatyouwear campaign sees NET-A-PORTER continuing its commitment to making fashion more sustainable, with the 100% machine-washable collections further enabling customers to make more informed decisions when it comes to sustainable purchasing.
Bondi Born. Courtesy of NET-A-PORTER

Australian brand Bondi Born presents an exclusive line of swimwear and linen separates, in clean lines, for the capsule collections, with Mara Hoffman offering a selection of cotton or linen cover-ups, made in lightweight fabrics and effortless silhouettes that are perfect for idyllic winter nights. The Winter Sun edit also sees French label Le Kesha’s elegant linen separates, derived from the inspiration of the spirit of travel and adventure.
Le Kasha. Courtesy of NET-A-PORTER

“The key aim of the NET SUSTAIN platform is to highlight and celebrate the brands we stock who are driven by a desire to make fashion and beauty more sustainable,” explains Libby Page, Senior Market Editor, NET-A-PORTER. “The platform enables our customers to make more informed and sustainable choices.”
Courtesy of NET-A-PORTER

“Our customers are shopping with a purpose more than ever and showing their interest in brands and projects which are more inclusive and diverse, sustainable and charitable,” adds Page about the platform’s success.
As the world’s premier luxury fashion destination, NET-A-PORTER sees innovation at the core of its brand, with a sustainability vision based around three pillars: Education, Empowering Women, and Responsibility. The company cements its approach to future-focused shopping, with every item included within the edit meeting one, or more, of the key sustainability attributes that form the NET SUSTAIN framework. From considered materials and ingredients, considered processes, reducing waste, locally made, craft and community, and vegan and animal welfare, each product is highlighted on NET SUSTAIN, according to which pillar they comply with. Each brand and products featured in NET SUSTAIN are carefully positioned in a dedicated section of the website, carefully labelled so that customers can easily identify items that meet the sustainability criteria.
Courtesy of NET-A-PORTER

“We have been actively expanding our brand count within the NET SUSTAIN edit with both new and existing brands as a part of the ‘Buy Now, Wear Forever’ mentality,” explains Page. “By April we will have approximately 140 brands in the NET SUSTAIN – more to be announced soon.”
Courtesy of NET-A-PORTER

NET-A-PORTER’s partnership with LG Electronics looks to reduce clothing waste by minimising fabric damage from proper washing techniques. LG’s advanced clothing care trio washing machine allows customers to expand the lifespan of their favorite pieces while reducing the environmental impact on the planet with the use of more efficient electricity. The Winter Sun edit will encourage small changes and new habits for customers, in regard to sustainable clothing. Each item presented in the capsules will feature bespoke tags that have been created especially for the #careforewhatyouwear campaign, that are carbon-free, biodegradable and recyclable.
Read Next: An Ode To Princess Diana’s Grandma-Chic Sweaters And Cardigans

Supermodel Cindy Bruna Remembers Her Most Cherished Memories with Azzedine Alaïa

Supermodel Cindy Bruna Remembers Her Most Cherished Memories with Azzedine Alaïa

Cindy Bruna wears Azzedine Alaïa. Photo: Instagram/ @maisonalaia

Since his passing in 2017, Tunisian couturier Azzedine Alaïa has been immortalized through his iconic brand and genius designs. Over the last three years, some of the biggest names in fashion have paid tribute to the creative maestro. One of the latest stars to honor the great designer is French-Italian supermodel, Cindy Bruna, who recently celebrated Maison Alaïa’s new Editions collection by starring in a video, sharing her fondest memories of working with the King of Cling.
The three-minute video, developed by global e-tailer Net-a-Porter and titled “First Time…with Alaïa”, saw Vogue Arabia December cover star Bruna feature alongside British model Yasmin LeBon and Chinese actor Zhu Zhu, as the trio discussed their experiences working with Alaïa.
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“This first piece I ever got from Alaïa was a T-shirt, that he gave me when I was 17,” says Bruna. “Obviously, I still have that piece. I just love it. It was really special because it was a gift from him,” she adds.
One of the 26-year-old model’s first jobs was with Alaïa. The Tunisian couturier took Bruna under his wing as she first stepped into the modeling world. When asked about her favorite memory of working with Alaïa, Bruna noted an encounter in his kitchen as one of the best moments she shared with the designer. “It was his jokes and the realness of the moment that we were all sharing together. Spending a week with him and his team and all the models, it was really, really precious,” she said.
“I can really say that he was the one who made me believe in myself, even when I was actually doubted in the model industry,” she added. “That gave me the strength to finish school, move to Paris, and start my career.”
The late Azzedine Alaïa and Carla Sozzani. Photo: Sylvie Delpech

Alaïa passed away on November 18, 2017, but has left behind an everlasting legacy, with his creations still adored across the world by celebrities including Lady Gaga, Rihanna, Kate Moss, and his long-time friend Naomi Campbell. Continuing the designer’s work, Masion Alaïa recently released its Editions SS21 wardrobe, recreated from the archives between 1981-2017, through a visual dance masterpiece.
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