Morocco

Kim Kardashian Eyes Moroccan Brand Dihyan Jewelry at Paris Couture Fashion Week

Kim Kardashian Eyes Moroccan Brand Dihyan Jewelry at Paris Couture Fashion Week

Casablanca-based Youssra Nichane, the designer behind Dihyan jewelry is in Paris this couture week to showcase her collection of handmade Moroccan jewelry to press, buyers, and VIPs. One woman she perhaps didn’t expect to meet was Kim Kardashian. Nichane recounts that the impromptu meeting occurred at Hotel Costes when Kardashian arrived with her daughter North West and entourage. Nichane shares that they crossed paths in the burgundy velvet walls of the Costes corridors when Kardashian commented on her gold-plated Alsans earrings.
Photo: Dihya
“I told her of the artisanal work behind Dihyan,” starts Nichane. “Woman artisans in the Medina in Fes make all the pieces by hand. It was a brief conversation,” she recounts, “But she was so gentle and expressed that she understood the hard work required to launch a brand and to keep going.”
Photo: Dihya
Nichane launched her brand Dihyan in 2020, with co-founder and friend Nicole Lopez-Penha immediately after the first lockdown. Following her intuition, innate talent, and passion, she broke free from pre-conceived societal and patriarchal notions for her future, paving the way for women after her to follow their dreams. “Dihya is the name of the Berber warrior queen who fought for her land. In Amazigh, Dihya also means “beautiful gazelle.” It’s the symbol of the beautiful, strong woman. During confinement, I realized how short life is—and decided to leave my old life to make a new one, around my passion. Today there is no feeling more gratifying than to do what I love.”

Moroccan Shoe Brand Zyne Collaborates With Mamounia in Marrakech To Bring Luxury to Your Feet

Moroccan Shoe Brand Zyne Collaborates With Mamounia in Marrakech To Bring Luxury to Your Feet

Vogue Arabia, May 2022. Photo: Courtesy Zyne“Since we were kids, this place has been special to our hearts. This is where we used to go with our grandparents, who would take us to the famous buffet. At the time, we felt privileged to be able to visit and explore Mamounia,” starts Laura Pujol and Zineb Britel, friends since 12 and co-founders of the Fashion Trust Arabia award-winning shoe brand Zyne, which is handmade in Morocco. “It is a place that made us realize the value of excellence, Moroccan craftsmanship, and savoir faire. We found everything there to be special, from the smells to every detail around.” Launched in 2016, Zyne offers an exclusive collection with the iconic hotel located in the heart of Marrakech for women and, for the first time, men. “For us, Mamounia can be described as an old lady that never ages. Her elegance reflected in her traditional essence, while balanced with modernity and exuding timelessness.”

The Moroccan Young Artists are Back

The Moroccan Young Artists are Back

Yelli Jewels, courtesy Moroccan Young Artists
Launched by Zyne co-founders Zineb Britel and Laura Pujol in July of 2020, the Moroccan Young Artists initiative is back for a second edition that is bigger than ever. The pop-up, originally three days only, is on now and runs for three weeks with a new curation of designers rotating every week. Located in Casablanca, at the Zyne showroom, the MYA platform “reunites artists under the same roof to create a movement through a group effort,” state the Zyne co-founders. “The idea came during the national lockdown where we realized that supporting one another was the most important element to help us grow and prosper during these hard times. It was a way of bringing about hope and inspiration between us creators to keep us going.” What has now become a hub for Moroccan designers to meet, learn, and showcase their savoir fair puts on view the various diverse industries of the country.
“We witnessed a change in Moroccan mentality from the start of the confinement,” confides the co-founders. “People are more keen to support made in Morocco. They want to get to know the brand and its story before buying a product. They are more curious and supportive. The platform also features talks and workshops–a safe space for all to share and learn from each other’s “struggles and successes.”
Even if you can’t travel to Morocco, explore the gallery below, to discover and shop made in Morocco design.
Week One

FANNY LOPEZ FANNY LOPEZ FANNY LOPEZ KENZA KLAY KENZA KLAY KENZA KLAY MORO MARRAKECH MORO MARRAKECH MORO MARRAKECH OMAR OUBAICH OMAR OUBAICH OMAR OUBAICH
Week Three

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Moroccan Jewelry Designer Miryam Labiad on Her First Standalone Boutique and Eclectic Style

Moroccan Jewelry Designer Miryam Labiad on Her First Standalone Boutique and Eclectic Style

The Moroccan jewelry designer celebrates her first standalone boutique with an overview of her eclectic style.
Photo: Amira Azzouzi

Tastemaker jewels
“I’ve always been amazed by precious stones,” says jeweler Miryam Labiad, who has a penchant for colorful gemstones and designs that exude femininity and strength. “After working for years in the fashion industry, I decided to accomplish my childhood dream and enter the world of jewelry.” Labiad majored in communication and advertising at Sup de Pub in Paris and founded her fashion consulting agency Fashion Affair prior to launching her jewelry label, Mimia LeBlanc. While she currently lives in Beirut and Paris, her brand identity is deeply personal and rooted in her Moroccan heritage.
Photo: Amira Azzouzi

For the boys
An edgy take on reworked symbols, diamond motifs, and engraved cameos on rings, earrings, and pendants have become her signature features, adopted by celebrities Kim Kardashian, Haifa Wehbe, Nadine Nassib Njeim, Cyrine Abdelnour, Assala Nasri, Angham, and singer- songwriter Saad Lamjarred. “Men are usually attracted to Mimia LeBlanc jewelry’s edgy and statement pieces in white or black rhodium gold,” explains Labiad, who also studied at the Institut National de Gemmologie in Paris. “Saad is one of my closest friends and we are currently working on a unique and exclusive jewelry line,” she reveals. In addition to this forthcoming collaboration, Labiad will also open the doors to her first Mimia LeBlanc standalone boutique in Morocco at the end of this month.
Photo: Amira Azzouzi

Harnessing her heritage
Turning to the past, Labiad’s jewelry collection features one-of-a-kind, reworked vintage pieces. “My earliest memories with jewelry include eight-year-old me creating bracelets and necklaces by using old items from my mother’s jewelry box. The final result was always unique and beautiful,” she reminisces. Meanwhile, culture plays an integral part of her brand’s success. “My bestselling collections were inspired by my royal and powerful country, such as the Emblem of Morocco, Vintage Nostalgia, and the Crown Collection,” she shares.
Photo: Amira Azzouzi

Mother knows best
Trend driven, Labiad’s personal style encompasses a mix-and-match approach of statement pieces and tailored essentials that serve as a canvas to her bold accessories; the pillars of her sartorial formula. “You can say that I am a shoes and bags addict; I always invest in statement and unique pieces that I can style in different ways and for many occasions. I’m currently in love with Amina Muaddi’s creations,” explains Labiad, dressed in boyish denim jeans and a white shirt by Equipment that she elevates with a pair of Ermanno Scervino cowboy boots. While Labiad has a sharp eye for trends, she grounds her closet with treasured heirloom pieces passed down from her mother. “I have a special Moroccan caftan in velvet with gold hand-embroidered details that my mother wore on her engagement day,” she offers. The piece shares closet space with a vintage Yves Saint Laurent striped dress and a brown mink coat that her mother purchased during her first trip to Paris with her father.
Photo: Amira Azzouzi

Strike a pose
It’s no secret that Labiad prioritizes time for physical and mental wellbeing in her day. A quick scroll through her Instagram feed and you’ll come to discover that yoga is her go-to workout. “It’s not just exercise, it’s one of my favorite hobbies. Not only for its physical benefits, but also for its mental effects, since it is one of the best ways to reduce stress,” she states. The designer starts her day with a yoga session and never skips a workout, even while on vacation. Her drawer of activewear ranges from Alo Yoga sets to Nike supportwear and tank tops. “Lately, I am in love with Paco Rabanne workout clothes,” says Labiad, who frequently sports coordinated sets and high-performance metallic separates.
Photo: Amira Azzouzi

Face flex
Huda Beauty Wishful Clean Genie Cleansing Butter does all the heavy lifting for removing a day’s worth of makeup; afterwards, she locks in her moisturizers and serums with the line’s hydrating mist. Not only does Labiad turn to yoga to stay fit, her nighttime skincare routine includes exercising her face muscles by way of facial yoga. “Before bed, I rinse my face with cold water. Then, I mix my night cream from ZO Skin Health with a drop of pure argan oil before I start massaging my face. Facial yoga is my favorite beauty trick because it keeps my skin plump and firm,” says the ZO Skin Health brand ambassador.
Culinary travel
Food is central to Labiad’s travel itinerary, and she often finds her way back to her favorite restaurants, whether she’s on a work trip or on holiday. “Cipriani Downtown in New York City has the most delicious tagliolini with white truffle I’ve ever tasted,” she shares. Meanwhile, if she’s in Istanbul, she’ll order the risotto with asparagus at Spago. “The most exceptional of all is our traditional couscous, of course,” she says with a smile of the heartwarming dish that she must have when visiting her parents.
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Originally published in the February 2021 issue of Vogue Arabia

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