Misk Foundation

Saudi brand Atelier Hekayat. Photo: Hayat Osamah
The Misk Foundation’s Prince Mohammed Bin Salman Nonprofit City in Riyadh and the Saudi Fashion Commission signed a Memorandum of Understanding (MoU) to empower the blossoming fashion industry in the Kingdom on Monday.
The agreement was signed by David Henry, CEO of the City, and Burak Çakmak, CEO of the Saudi Fashion Commission at the Ministry of Culture headquarters in Diriyah. The event was held in the presence of His Excellency Hamed bin Mohammed Fayez, Vice Minister of Culture and Vice Chairman of the Board of the Fashion Commission.
The partnership was made to cultivate cooperation between the two associations to establish more education and training programs for young Saudi designers, get familiarized with entrepreneurial opportunities and bring in talents and investors to the fashion industry in the Kingdom. It also provides a platform to collaborate and bring forth a diverse range of fashion-related events and festivals in the city. The Fashion Commission also signed a contract at the City Hub to construct a high-end product development studio for product sampling and prototyping. The studio will be furnished with the most advanced and latest machinery, technology, and expertise to foster the development of the fashion design community.
Prince Mohammed Bin Salman Nonprofit City and The Ministry of Culture’s Fashion Commission sign MoU
Çakmak explained the importance of fashion in the country’s cultural landscape and said, “Fashion is a true reflection of Saudi heritage and identity. The signing of the memorandum of understanding reflects the commitment of the Fashion Commission to advance the growth of the Saudi fashion sector and enhance its contribution to the local economy in line with Vision 2030.” Meanwhile, Henry said the collaboration will be an important step toward the growth of the fashion scene in the Kingdom while staying in line with the city’s vision. “We look forward to working together with the Fashion Commission to create opportunities that inspire the next generation of talent and cement the Kingdom’s position as a global leader in the industry while showcasing Saudi culture,” he said.
The Nonprofit City is located in the Irqah neighborhood, bordering the Wadi Hanifa, and is spread over more than 3.4 square kilometers.
Read Next: Influencers in Saudi Arabia Must Now Obtain a Permit to Post Ads on Social Media