MaxMara

Photo: Courtesy of Max Mara
On June 11, Italian brand Max Mara showed its Resort 2024 collection in Stockholm. This season was all about celebrating Swedish folklore with the brand’s craft and luxury. The question that first came to mind was: Why Stockholm?
“There are too many layers for why Stockholm,” Maria Giulia Prezioso Maramotti Germanetti, omnichannel retail director and brand ambassador of the brand, tells Vogue Arabia exclusively. “But for sure because Stockholm is a country which obviously has a strong, long tradition of empowering women, which is very much in line with the brand.”
Photo: Courtesy of Max Mara
It’s no surprise that the show then took place in the city hall, the site of the annual Nobel Prize banquet. The inspiration behind it? None other than author Selma Lagerlöf, the first woman to win a Nobel Prize. 64 silhouettes walked through the vast and splendid venue, spotlighting monochromatic palettes, clean lines, and the timeless elegance the brand is known for. Sitting front row taking it all in were several inspiring women, from Lily Collins, Demi Moore and Amy Adams, to Karen Wazen, Diala Makki, and Kathy Hilton.

Adding to the mix were folkloric elements such as snowflakes on waffled knit ponchos and paper floral wreaths. Pompom-adorned drawstring cord belts and fringed tassels, to twist the oh-so-timeless cashmere coats and tailored jackets. Staying away from traditional evening dresses, the finale’s bouquet was a series of floral dresses, embroidered and adorned organza shirts, layered suits, midi vest tops, and a series of full dresses.
Photo: Courtesy of Max Mara
Max Mara’s Stockholm show sends a message to the world that the brand is targeting a new generation of women. “We are not afraid to blink an eye for some novelty,” says Maria Guilia, and yes that blink was definitely worth it.
Below, discover more looks from the Max Mara Resort 2024 Collection.
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
Photo: Courtesy of Max Mara
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The eyes of the fashion world are on Milan this week as fashion week descends upon the city. While the runway has certainly been serving some incredible style inspiration, Arab influencers flitting through the crowded streets of Milan or on the front rows of fashion shows are not far behind. Read on to discover what influencers such as Rania Fawaz, Hala Abdallah, and more chose to wear in Milan.

Rania Fawwaz
Photo: instagram.com/raniafawazz
On her way to the Diesel FW23 show, Fawaz opted for washed-out denim on denim in a nod to the brand’s identity. Building on that look was a mini 1DR that she paired with neon green Francesca Bellavita heels.
Rym Saidi 
Photo: instagram.com/rymsaidi
Adorned in a monochrome look, Rym Saidi was a vision to behold as she headed to the Fendi show. The Tunisian model wore Fendi from head to toe in shades of beige and brown with a white mini Peekaboo bag on her arm.
Hala Abdallah 
Photo: instgaram.com/thehala
On her way to the MaxMara show, the Saudi influencer was spotted wearing a co-ord suit in the brand’s signature earthy tones. Pairing it with a cropped black tee and platform boots meant that the only bright color in her outfit was the flower pinned to her lapel.
Fatema Alawadhi
Photo: instagram.com/justfatema
Fatima Alawadhi certainly must have turned some heads as she showed up to the Roberto Cavalli show in a faux fur animal print ensemble. Her white hijab stood out in stark contrast with the darker tones of her outfit.
Ola Farahat 
Photo: instagram.com/olafarahat
Spotted on her way to the Fendi show, Ola Farahat was seen in a satin blue Fendi overcoat and skirt, her Fendi First bag in pink leather completing the contrasting pastel look.
Diala Makki
Photo: instagram.com/dialamakki
TV host Diala Makki was also spotted in animal print as she walked to the Roberto Cavalli show, her overcoat flaring behind her as it revealed an inner lining of leopard print.
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