makeup

Beauty giant Estée Lauder Cos Inc. has purchased luxury American fashion, cosmetics and fragrance brand Tom Ford. The deal sees Tom Ford himself remaining as the brand’s creative director until the end of 2023, when the newly-minted billionaire plans to move on. Already responsible for the license for Tom Ford Beauty, overseeing the distribution and management of the designer’s luxury fragrances and makeup – a profitable collection which saw an almost 25 percent net sales growth in a combined Q1 and Q2 this year. The deal ensures that Estée Lauder will completely acquire the well-performing Tom Ford Beauty, as well as add a fully-fledged fashion house to its portfolio for the first time, a move that experts say mimics similar moves made by other major luxury groups.
Gigi Hadid for Tom Ford SS19
First prominent as the boundary-pushing creative director for Gucci, then Yves Saint Laurent, Ford opened his eponymous fashion house in 2005. Tom Ford Beauty first launched in 2008 with the iconic Black Orchid EDP, a spicy floral created by David Appel and Pierre Negrin. Released the following year, the brand’s Private Blend collection cemented Tom Ford Beauty as a chic and sexy companion to Ford’s sultry fashion aesthetic. Color cosmetics followed in 2011, with a skincare line named Tom Ford Research launching in 2019.
While Tom Ford Beauty is predicted to continue its upwards success, Estée Lauder has seen multiple beauty brands in its stable close recently. Female-founded brands Rodin Olio Russo and Becca Cosmetics both shuttered in the last two years. Its designer fragrances division which holds the licenses for Donna Karan, DKNY, Michael Kors, and Tommy Hilfiger will be closed in June 2023, leaving the brands to seek new agreements elsewhere.

It’s that time of the year again! Just before Halloween, Christmas and New Year comes Diwali, the Indian festival of lights that sees homes around the world light up to celebrate the triumph of good over evil. If you celebrate the occasion, it’s likely that you’re planning to host a get-together over the coming days, or are seeing your calendar quickly fill up with Diwali outings at the homes of your closest friends and family. And no Diwali is truly complete without a few good gift exchanges.
Before we get started with this year’s gift guide, however, an important note for all who celebrate Diwali: With environmental concerns only growing stronger year on year, it’s important for all to approach the festival of lights more thoughtfully, using the occasion to reconnect with loved ones and make memories without fireworks and crackers, which are extremely harmful to the ozone layer, dangerous to humans, traumatic for animals, and major contributors of noise pollution.
Now let’s dive in! Household pieces are always a winning choice when it comes to Diwali gifting—why not treat your favorite hosts to ikat print glasses, a paisley print throw, or Versace cake stand? Other must-haves include La DoubleJ’s vibrant dessert plates, party-ready pearl-detailed napkin rings by Completedworks, and beaten gold trays by Tom Dixon, which can easily be decorated with fresh marigold blooms for an authentic festive finish.
For the hosts who love throwing card parties during Diwali, there’s no going wrong with a pristine Alexandra Llewellyn cards set, which comes in rich wooden casing, or even a travel-friendly set by Aerin. A scented Jo Malone candle makes a great pick for those who like to brighten up ever corner, as are Trudon’s earthy candle holders and Ginori’s incense burners.
Coming to fashion, Diwali is a wonderful time to invest in festive wear, and young Indian designers like Saaksha & Kinni and Arpita Mehta are offering up an array of ensembles that perfectly blend traditional elements with modern silhouettes. As for beauty, Miss Dior’s hair oil is as apt a choice as Saanté Selfcare’s collection of facial elixirs and hair potions, all made using ancient Indian remedies rooted in Aromatherapy, Reiki and Ayurveda. For makeup enthusiasts, Makeup by Mario’s jewel-toned eyeshadow palette is a festive must-have.
Below, check out Vogue Arabia’s edit of the best Diwali 2022 gifts. 
Beyond Extravagance, Assouline. AED 1,824
Birdcage scented candle, L’objet. AED 777
Blanket, Alanui. AED 8,669
Born In Roma, Valentino. AED 425
Cake stand, Versace. AED 2,132
Candle holder, Trudon. AED 1,506
Cape set, Arpita Mehta. AED 1,385
Crystal bowl, Reflections Copenhagen. AED 2,056
Dessert plates, La DoubleJ. AED 942
English Pear & Freesia and Lime Basil & Mandarin candle, Jo Malone London. AED 701
Hair oil, face elixir and pillow spray, Saanté Selfcare
Heels, Malone Souliers
Ikat dress, Rianna + Nina. AED 8,945
Ikat print glasses, Les Ottomans. AED 500
Incense burner, Ginori 1735. AED 1,000
Kaftan, Sea. AED 1,703
Kurta and trousers, Saaksha & Kinni. AED 1,225
Linen napkins, Cabana. AED 660
Master Metallics Palette, Makeup by Mario. AED 186
Miss Dior Hair Oil, AED 222
Napkin rings, Completedworks. AED 1,146
Place mat, Sea. AED 351
Playing cards set, Alexandra Llewellyn. AED 20,415
Silver bowl, Buccellati. AED 1,483
Snack server, L’objet. AED 2,746
Sugar bowl, Dolce & Gabbana. AED 1,400
Tea light holder, Tom Dixon. AED 246
Travel cards set, Aerin. AED 2,072
Tray, Suzanne Kalan. AED 1,224
Tray, Tom Dixon. AED 1,348

Photo: Courtesy MAC Cosmetics
Always ready to take over the internet with an exciting new drop, MAC Cosmetics is celebrating a rather special collaboration this season. The much-loved makeup brand, which has earned a cult following for its vast range of lip colors, is now celebrating a fresh new hue. The latest shade, which happens to be a limited edition number, has been created by none other than Iraqi content creator Noor Stars.

“I’ve been dying to announce what I’ve been cooking up with MAC Cosmetics for the past two years!!!!” Stars finally revealed on Instagram on August 29. The cheeky teaser showed a series of clips of the YouTuber hiding her lips from the camera, and a newer post last week revealed the shade of her personalized new lipstick for the makeup brand. Named Warm Dusty Rose, this matte hue is fresh, light, and perfect for the summer. “My shade was inspired by my daily life needs when it comes to lipstick. A shade suitable for everyone, everywhere and at all times,” Stars told Vogue Arabia.
Photo: Courtesy MAC Cosmetics
The latest drop in MAC’s range of MAC Maker colors wasn’t just selected by Stars, but was also made with her beauty priorities at the forefront. A part of a total of eight MAC Maker lippies, each limited edition lipstick is unique to its public personality, taking inspiration from the talent, along with their inputs on specific formulations that impact the color, texture and finish of the final product. The eight MAC Makers—who are leaders in a range of fields, from modeling and beauty to music, dance, comedy, and much more—have all reportedly worked closely with MAC Artists and the brand’s product development team to perfect their offering. What’s more, each limited edition lipstick will only be available in the region where its MAC Maker resides. “This partnership has been one of the most noteworthy milestones in my career,” Stars shared. “Having walked the same path a select few highly-influential individuals have walked, I am grateful for the opportunity to leave my mark.”
Photo: Courtesy MAC Cosmetics
Like all MAC favorites, the lipstick promises satisfying color payoff, and works seamlessly on all skin tones. Noor Stars’ edition comes in a summery ombré case that transforms from a cheerful pink to yellow gold, and finally, a lush leafy green. The casing also features her signature, giving it one more personal element that promises to make her whopping 13.2 million followers feel more connected to her. Add this one to your wish list for the season.
Photo: Courtesy MAC Cosmetics

ZIEGLER’S CHANGE: Maddie Ziegler is growing her presence in the beauty industry with her latest collaboration.
The actress and dancer is teaming up with Morphe 2 on a new nine-piece makeup collection called Changement, which is a French ballet term that means “change,” and is inspired by Ziegler’s own evolution throughout her life and career. 

“It really did play off of me evolving as a person and that’s why I ended up naming the eye shadow palette ‘Changement’ because it’s a play off my dance background and it’s a dance ballet term in French that means ‘to change,’” she said. “I kind of ran with that and I was like that’s so interesting because I’m changing and I’m growing up.”

Related Galleries

Ziegler also looked to the weather as inspiration for the collection, designing all the product packaging in the same pastel blue shade to represent the sky. 

The nine-piece collection includes products like a 16-pan eye shadow palette with matte and shimmery shades; a gel eyeliner that comes in teal, purple and gold; a brow pen that comes in four shades, and a four-piece makeup brush collection that comes with makeup clips and a makeup bag. Products range in price from $6 to $25 and will be available on the Morphe website and stores on Sept. 1. 

Morphe 2 x Maddie Ziegler Changement makeup collection.

“The eye shadow palette is definitely my favorite, but I really loved getting to do the eyeliners as well because they’re just so rich and creamy,” Ziegler explained. “I picked three shades that were already based on the eye shadows, so you can do a monochromatic eye shadow and liner look, which I think is going to look so beautiful on so many different skin tones.” 

Ziegler’s makeup collection is her second time working with Morphe, which is the sister brand to Morphe 2. The actress previously teamed with Morphe in 2020 for another makeup collection. 

Morphe, which is owned by Forma Brands, launched Morphe 2 in 2020 as a Gen Z-oriented subbrand with more affordable options and multipurpose products. The line launched with TikTok influencers Charli and Dixie D’Amelio as the faces of the brand.

Ziegler’s Morphe 2 collection is just her latest venture in the beauty space. In addition to her first Morphe collection, Ziegler served as the face of Kate Spade New York’s namesake fragrance in 2020. Earlier this year, Ziegler made a foray in the fashion industry, teaming with Fabletics on an extraterrestrial-inspired athleisure collection. 

Ziegler has been in the spotlight since she was eight years old, making her debut on Lifetime’s hit reality TV show, “Dance Moms.” She later grew in prominence after dancing in a series of music videos for musician Sia. She’s since transitioned into a career in acting, starring in films like “West Side Story,” “The Fallout” and “The Book of Henry.” 

The actress explained that her recent acting projects have impacted her go-to beauty routine.

“It’s funny too because I was saying the other day that I used to wear a lot more makeup when I was younger than I do now because of competitions and all of that stuff,” she explained. “Now, being on set and having really long days and having to be in your makeup all day, I very much like my makeup routine now. If I wear any makeup at all, it’s so simple. Like I barely wear makeup anymore which is kind of fun for me because when I do wear makeup I always want to create something super fun and bold, so there’s no in-between for me. I’m either fresh faced or I want to do a crazy eye.” 

Ziegler, 19, also explained that she has her sights on doing more in the beauty industry, ultimately with the goal of launching her own beauty brand.

“My dream is to have a makeup line of my own one day,” she said. “I personally think that the makeup space — kind of the makeup lines with celebrities — it’s really oversaturated, so I am taking my time and I’m not in a rush. I may do it when I’m 30 or something, but it’s something that I know will happen at some point in my career.” — LAYLA ILCHI

DIGITAL ONLY: Allure Magazine is switching to an exclusively digital model, several sources have confirmed to WWD. 

The decision will take effect later this year, with the beauty magazine’s December issue being its final print edition. 

The September 2013 Allure magazine cover.

Courtesy Photo

Although some employees will be reshuffled as the Allure brand goes fully digital, no layoffs have been confirmed yet. 

The company is focusing on growing its digital footprint, with an insider telling WWD Allure’s social traffic was up 177 percent year-over-year during the first half of 2022, and that the brand’s August issue featuring Kim Kardashian was the magazine’s highest-performing cover to date. 

Allure was founded in 1991 by Linda Wells, releasing its first issue March of that same year and printing monthly issues ever since (with the exception of combined June/July and December/January issues).

Allure’s retail store on Lafayette Street in New York, which opened in 2021, will continue operating as usual. 

Declines in print have been widespread in recent years. Earlier this year, WWD reported that 26 out of 45 U.S.-based titles had reduced their print frequency since 2019 as pandemic pressures rose. 

Following its acquisition by digital media company Dotdash last year, Meredith Corp. has shifted six of its publications: InStyle, Entertainment Weekly, EatingWell, Health, Parents and People en Español, to digital-only models. — NOOR LOBAD

WOMEN TO THE FORE: Dunning Golf is getting serious about the women’s business.

The upscale performance-driven brand that expanded into womenswear earlier this year has been selected by the LPGA Tour as the official uniform supplier of the 2023 and 2024 U.S. Solheim Cup Teams. 

Solheim Cup U.S. team captain Stacy Lewis in Dunning Golf apparel.

Courtesy of LPGA

Under the terms of the deal, Dunning’s designers will work with 2023 U.S. team captain Stacy Lewis and assistant captains Morgan Pressel and Natalie Gulbis to customize and create the official uniforms worn by the U.S. team for the 18th event, which will be held at Finca Cortesin in Andalucia, Spain, Sept. 18 to 24, 2023. This marks the first time the tournament will be held in Spain, the LPGA said. In addition, Dunning will design the uniforms for the 19th Solheim Cup, to be held at Robert Trent Jones Golf Club in Gainesville, Virginia, in 2024.

“I am really excited to work with the team at Dunning Golf to create the uniforms our teams will wear for the next two years,” Lewis said. “Uniforms are always a key element in making the Solheim Cup a fun and inspirational experience for the team. While you’re wearing the red, white and blue, you can’t help but feel a rush of adrenaline and patriotism. The Dunning Golf crew has been incredible to work with so far, and I can’t wait to see everything they pull together for our players.”

Dunning launched its women’s collection this spring and it features many of the same attributes as the men’s collection: clean lines, sophisticated colors and patterns and technical fabrics including Coolmax.

“As an authentic performance apparel brand, we are thrilled and honored to be chosen to design uniforms for the U.S. team for the next two Solheim Cups,” said S. Mike Elliott, president of Dunning Golf. “Watching Stacy, Morgan and Natalie get excited about the product itself is absolutely awesome.”

“When it came to creating our women’s collection, we did not veer from what makes our men’s collection so outstanding. Dunning is designed for players in the competitive spirit of golfers at the highest levels,” added Michael J. Setola, chief executive officer of Dunning Golf. “Our selection by the U.S. team validates our goals. We are honored to be associated with the team and the spirit of the Solheim Cup.”

Dunning Golf is sold at more than 1,500 better country club and resort shops across the country and online. It was founded by Ralph Dunning in 2001 and sold to Tharanco Lifestyle in 2011. — JEAN E. PALMIERI

NEW SIGNING: Kristen McMenamy has signed with The Lions.

This marks the American model’s return to the modeling agency. Most recently, McMenamy was represented by Ford Models.

“I am excited to welcome back the most unique icon in our industry,” Ali Kavoussi, managing partner at The Lions, told WWD in a statement.

The agency plans on “broadening her profile in America and aligning her with brands that embrace individuality and strength,” she continued.

Rising to fame during the grunge fashion era of the ’90s — standing out with her androgynous look (and popularizing the no-eyebrows trend) — McMenamy, 57, has remained a fashion fixture.

Kristen McMenamy opening the Fendace runway show.

She graced the cover of British Vogue in January, shot by Steven Meisel. The cover read: “The Return of Kristen McMenamy.”

She opened the Fendace (the collaboration between Versace and Fendi) runway show during Milan Fashion Week in 2021, and she closed Valentino’s fall 2022 presentation. She also appeared in the Gucci Aria fall campaign in 2021, photographed by Mert and Marcus. And most recently, McMenamy was on the cover of Perfect Magazine, shot by Zhong Lin and creative directed by Katie Grand.

At The Lions, founded in 2014, McMenamy joins a roaster of clients that includes models Candice Swanepoel, Stella Maxwell, Sara Sampaio and Kate Upton. — RYMA CHIKHOUNE

BIGGER GAME: Fanatics is expanding its relationship with the Olympics.

The digital sports and merchandising platform has inked a deal with LA28 and Team USA to elevate the fan shopping experience before, during and after the 2028 Olympic and Paralympic Games in Los Angeles.

Fanatics will sell authorized LA28 merchandise.

Under the terms of the deal, Fanatics will offer a large assortment of officially licensed apparel, hard goods, memorabilia, collectibles and real-time on-demand products for the LA28 and Team USA Olympics and Paralympics — both online and in stores. Fanatics will also create physical retail spaces offering product and experiences throughout Los Angeles at the multiple venues and stadiums that will be used for the LA28 Games.

Fanatics has been the e-commerce partner of Team USA since 2009 and has had a deal with the International Olympic Committee since 2021. 

Fanatics will also be creating specific product for the Games and will outfit the tens of thousands of volunteers who will be working during the events.

“With Team USA’s exceptional reach and the Games coming to Los Angeles in 2028, there’s never been a more exciting time in the U.S. Olympic and Paralympic movement,” said Peter Zeytoonjian, senior vice president of consumer products for U.S. Olympic and Paralympic Properties. “Fans want to be part of the Games every step of the way and, as the industry leader, Fanatics is the perfect creative force to bring that journey to life through products and retail. They’ll bring continuous freshness to the market for fans while rapidly advancing retail technology to give consumers seamless, tailored experiences.”

“As excitement builds around the United States hosting the Olympic and Paralympic Games in 2028, Fanatics is incredibly proud to be the official retail provider of LA28 and Team USA,” said Gary Gertzog, president of business affairs for Fanatics. “We look forward to providing a best-in-class product assortment, as well as a heightened retail experience for fans whether attending the Games in Los Angeles or cheering from afar around the world.”

The agreement was between Fanatics and the U.S. Olympic and Paralympic Properties, the commercial joint venture between the LA28 Games and the U.S. Olympic and Paralympic Committee, and is part of the group’s focus to attract younger consumers by offering a range of retail experiences and more made-to-order products. — J.E.P.

Maddie Ziegler is growing her presence in the beauty industry with her latest collaboration.
The actress and dancer is teaming up with Morphe 2 on a new nine-piece makeup collection called Changement, which is a French ballet term that means “change,” and is inspired by Ziegler’s own evolution throughout her life and career. 

“It really did play off of me evolving as a person and that’s why I ended up naming the eye shadow palette ‘Changement’ because it’s a play off my dance background and it’s a dance ballet term in French that means ‘to change,’” she said. “I kind of ran with that and I was like that’s so interesting because I’m changing and I’m growing up.”

Related Galleries

Ziegler also looked to the weather as inspiration for the collection, designing all the product packaging in the same pastel blue shade to represent the sky. 

The nine-piece collection includes products like a 16-pan eye shadow palette with matte and shimmery shades; a gel eyeliner that comes in teal, purple and gold; a brow pen that comes in four shades, and a four-piece makeup brush collection that comes with makeup clips and a makeup bag. Products range in price from $6 to $25 and will be available on the Morphe website and stores on Sept. 1. 

Morphe 2 x Maddie Ziegler Changement makeup collection.

“The eye shadow palette is definitely my favorite, but I really loved getting to do the eyeliners as well because they’re just so rich and creamy,” Ziegler explained. “I picked three shades that were already based on the eye shadows, so you can do a monochromatic eye shadow and liner look, which I think is going to look so beautiful on so many different skin tones.” 

Ziegler’s makeup collection is her second time working with Morphe, which is the sister brand to Morphe 2. The actress previously teamed with Morphe in 2020 for another makeup collection. 

Morphe, which is owned by Forma Brands, launched Morphe 2 in 2020 as a Gen Z-oriented subbrand with more affordable options and multipurpose products. The line launched with TikTok influencers Charli and Dixie D’Amelio as the faces of the brand.

Ziegler’s Morphe 2 collection is just her latest venture in the beauty space. In addition to her first Morphe collection, Ziegler served as the face of Kate Spade New York’s namesake fragrance in 2020. Earlier this year, Ziegler made a foray in the fashion industry, teaming with Fabletics on an extraterrestrial-inspired athleisure collection. 

Ziegler has been in the spotlight since she was eight years old, making her debut on Lifetime’s hit reality TV show, “Dance Moms.” She later grew in prominence after dancing in a series of music videos for musician Sia. She’s since transitioned into a career in acting, starring in films like “West Side Story,” “The Fallout” and “The Book of Henry.” 

The actress explained that her recent acting projects have impacted her go-to beauty routine.

“It’s funny too because I was saying the other day that I used to wear a lot more makeup when I was younger than I do now because of competitions and all of that stuff,” she explained. “Now, being on set and having really long days and having to be in your makeup all day, I very much like my makeup routine now. If I wear any makeup at all, it’s so simple. Like I barely wear makeup anymore which is kind of fun for me because when I do wear makeup I always want to create something super fun and bold, so there’s no in-between for me. I’m either fresh faced or I want to do a crazy eye.” 

Ziegler, 19, also explained that she has her sights on doing more in the beauty industry, ultimately with the goal of launching her own beauty brand.

“My dream is to have a makeup line of my own one day,” she said. “I personally think that the makeup space — kind of the makeup lines with celebrities — it’s really oversaturated, so I am taking my time and I’m not in a rush. I may do it when I’m 30 or something, but it’s something that I know will happen at some point in my career.” 

A number of beauty brands are expanding their array of products for the summer.Bestselling lines such as Nudestix are adding to their range of blushes, while ColourPop Cosmetics is launching new lip products, including lipsticks in collaboration with Disney. Additionally, TikTok-viral sensation Youth to the People launched another moisturizing cream.
Celebrity beauty brands are also expanding their lines. DJ duo Simi and Haze Khadra, for one, launched an Eye Play product of jeweled stickers for the eyes.
Here, WWD rounds up some of the best new beauty products to try out in July 2022. Scroll on for more.
SimiHaze Beauty Eye Play Angel Pack
Purchase for $38 at Simihazebeauty.com

SimiHaze Beauty Eye Play Angel Pack

Courtesy

In honor of the beauty brand’s one-year anniversary, Simi and Haze Khadra released another Eye Play. The pack features three exquisite crystal clusters in light pink and sky blue that can be placed anywhere on the eyelid and brow.

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Youth to the People Polypeptide-121 Future Cream
Purchase for $64 at Youthtothepeople.com and Sephora

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Youth to the People Polypeptide-121 Future Cream

Luc Robitaille

The first-of-its-kind moisture cream is formulated with polypeptide-121, ceramides, tetrapeptides and plant proteins, and aims to reduce the appearance of fine lines, wrinkles and visibly firm and support the skin’s natural moisture barrier.
Mermade Hair Style Wand
Purchase for $125 at Mermadehair.com

Mermade Hair Style Wand

Courtesy

The styling tool comes with three detachable heads, including a 25mm curling tong, the 32mm curling tong and the 28mm Waver, which allows for all kinds of curls and waves. Each attachment is made with ionic ceramic, protecting your hair from heat damage.
ColourPop Cosmetics x Disney’s ​​True Love’s Kiss Lip Vault
Purchase starting at $10

ColourPop Cosmetics x Disney’s ​​True Love’s Kiss Lip Vault

Courtesy

The cosmetics line teamed with the media company to create a variety of lipsticks to celebrate iconic Disney Princesses and Heroines, such as Pocahontas, Aurora, Belle, Tiana, Moana and more. Each shade is formulated to emulate each character. The full vault is now available for purchase at $69.
Venn Skincare Collagen Intensive Phyto-Retinol Resurfacing Mask
Purchase for $120 at Vennskincare.com

Venn Skincare Collagen Intensive Phyto-Retinol Resurfacing Mask

Courtesy

The scientifically formulated mask will enhance the skin’s radiance and improve overall appearance, cleaning the surface of dead, dull and damaged cells. Its ingredients include fruit enzymes, xylitol and 17 amino acids that work together to gently exfoliate and resurface skin.
Pacifica Beauty Activist Volume Mascara
Purchase for $16 at Pacificabeauty.com

Pacifica Beauty Activist Volume Mascara

Courtesy

Inspired by the brand’s mission to support an inclusive culture, the mascara uses 96 percent naturally derived ingredients and is packaged in a glass bottle for less plastic waste. Pacifica gives back to women’s and LGBTQ-focused shelters and supports voting rights and donating to animal-focused causes.
Nudestix Nudies Matte Lux Blush
Purchase for $34 at Nudestix.com

Nudestix Nudies Matte Lux Blush

Courtesy

Adding to their already bestselling line of blushes, the company is launching a buttery-soft cream-to-powder color stick, complete with the brand’s dual-ended blending brush. Made in Korea and formulated with vegan-powered antioxidants from Vitamin E, the product will be available in five shades.
Beautyblender Dream
Purchase for $20 at Beautyblender.com and Sephora

Beautyblender Dream

Courtesy

Made with the same exclusive material as the bestselling original Beautyblender makeup sponge, the limited-edition lavender sponge is a nod to the power of following your own dreams, inspired by the brand’s own chief executive officer Rea Ann Silva who created the product.
Obagi Clinical Dark Spot Disruptor Discoloration Correcting Serum
Purchase for $65 at Obagi.com

Obagi Clinical Dark Spot Disruptor Discoloration Correcting Serum

Courtesy

The serum combines ingredients such as bakuchiol, polyglutamic acide and a blind of five different forms of hyaluronic acids that work together to improve the appearance of dark spots, discoloration and uneven skin tone.
Kiehl’s Retinol Fast Release Wrinkle-Reducing Night Serum
Purchase for $80 at Kiehls.com

Kiehl’s Retinol Fast Release Wrinkle-Reducing Night Serum

Courtesy of Kiehl’s

Kiehl’s new serum is described as having a “fast-release delivery system” that deposits a high concentration of retinol into the skin.
Humanrace The Ozone Face Protection Daily Moisturizer
Purchase for $58 at Humanrace.com

Humanrace The Ozone Face Protection Daily Moisturizer

Courtesy

Formulated with non-nano zinc oxide and the company’s signature snow mushroom extract, the moisturizer both hydrates and protects the skin while also providing blue light protection, preventing damaging effects screens have on the skin.
Kylie Cosmetics Gloss Drip
Purchase for $16 at Kyliecosmetics.com

Kylie Cosmetics Gloss Drip

Courtesy

The product provides a wet look without the stickiness and is easy to apply for a juicy, reflective and mirror-shine finish. The Gloss Drip is available in four colors.
Urban Decay Vice Lip Bond Liquid Lip Color
Purchase for $25

Urban Decay Vice Lip Bond Liquid Lip Color

Nayeli Sanchez/Courtesy of Urban Decay

Available in 12 different shades, the lip product is smudge-, water- and transfer-resistant, with color lasting up to 16 hours. With a 100 percent vegan gel formula, its texture glides seamlessly on lips, leaving it with a shiny, glazed finish that won’t crease.
​​NassifMD Soft Focus Hydrating Day Cream
Purchase for $65 at Nassifmdskincare.com

​​NassifMD Soft Focus Hydrating Day Cream

Courtesy

Meant for day use, the moisturizer will help reduce the appearance of skin imperfections and fine lines and wrinkles while helping it look more radiant and youthful, improving overall skin texture.
Sunnies Face ​​Lip Treat
Purchase for $16 Sunniesface.com

Sunnies Face ​​Lip Treat

Courtesy

Infused with shea butter, Vitamin E, meadow foam seed oil and collagen, the Lip Treat gives enough color with one swipe for those days you don’t want full glam but can layer easily for more color. The product comes in seven different shades.

Tower 28 BeachPlease Luminous Tinted Balm in Office Hours
Purchase for $20 at Tower28beauty.com and Sephora

Tower 28 BeachPlease Luminous Tinted Balm in Office Hours

Courtesy

The multitasking tinted balm delivers long-lasting color, a luminous, second-skin finish and is made from a clean formula. The balm can be applied on the cheeks, eyes and lips.
Tower 28 ShineOn Milky Lip Jelly in Sesame
Purchase for $15 at Tower28beauty.com and Sephora

Tower 28 ShineOn Milky Lip Jelly in Sesame

Courtesy

Its moisturizing formula features a unique blend of five nourishing oils to help soothe and protect the lips while also adding a layer of shine. It also follows the National Eczema Association guidelines, avoiding any potentially irritating ingredients.
Treslúce Beauty The Lips B Like Plumping Lip Gloss
Purchase for $18 at Treslucebeauty.com and Ulta Beauty

Treslúce Beauty The Lips B Like Plumping Lip Gloss

Courtesy

The ultra-hydrating and plumping lip gloss is cruelty-free and vegan, keeping your lips soft and supple. Its formula is infused with collagen and hyaluronic acid. Currently available in eight shades: Delicioso, Luscious, Dulces, Besame, Juicy, Nena, Champagne Sips and Dazzling.
ITEM Beauty Hey Hi Halo Highlighter
Purchase for $18 at Itembeauty.com and Sephora

ITEM Beauty Hey Hi Halo Highlighter

Courtesy

TikTok star Addison Rae is expanding her beauty line into highlighters, with a formula made from amino acid complex, Japanese cherry blossom extract and Schissandra Chinesis fruit extract. It is available in three shades: Electric, Bolt and Zap.
Herbivore Moon Dew Eye Cream
Purchase for $48 at Herbivorebotanicals.com and Sephora

Herbivore Moon Dew Eye Cream

Courtesy

Formulated with plant peptides and one percent bakuchiol, the eye cream, ten years in the making, helps reduce the appearance of fine lines and wrinkles and provides intense hydration for the skin.
Rhode Peptide Glazing Fluid
Purchase for $29 at Rhodeskin.com

Rhode Peptide Glazing Fluid

Courtesy

Though Hailey Bieber’s best-selling, now-viral skincare line launched last month, it’s accrued a waiting list of over a 100,000 people, especially for its hybrid serum gel which is now back in stock. Made with niacinamide, peptides, hyaluronic acid, marula oil and more, it will reduce the appearance of fine lines and uneven texture, leaving your skin looking radiant.
Check this article for further updates on new beauty launches this June.

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Looking for an amazing gift for any woman or specifically the beauty lover in your life? Amazon is here to save the day. You can discover some incredible deals on the best beauty products that not only Amazon has to offer, but are the best — period. The retailer used to offer just a random assortment of products that made up their beauty section, but recently, they’ve become a destination for beauty brands  — and even created a luxury beauty section where you can buy certified luxe brands, all with the convenience of Prime shipping. 
One of the best shopping days for beauty is upon us: Amazon Prime Day 2022. And this year, Amazon is truly bringing it. No longer does the retailer offer just drugstore or budget brands – they’ve massively overhauled their offerings to include beloved and wildly popular brands, from hair to makeup to skincare, like Tatcha, Supergoop, Sunday Riley, Drybar, and so much more. And if last year’s mega beauty sale is anything to go by, all of these best-selling brands will be offering their swap for up to 40% off. Take Revlon’s outrageously popular One-Step Hair Dryer & Styler; last year this hair tool was a whopping 60% off. Let’s be honest – we never see a sale this good. Or T3’s high tech hair tools, including their hero product, the Cura Hair Dryer, which boasted a discount of 30% off. And if you need to stock up on sunscreen to get you through the last bit of summer? Amazon Prime Day’s got you covered here too, with SPF essentials from Supergoop and La Roche-Posay. Whatever beauty product you’re looking for, start your search with Amazon Prime Day and be prepared to be blown away by all the savings. And while you’re browsing, don’t forget about all the other beauty and fashion deals, too.

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Speaking of eliminating the guesswork, you can find an incredible assortment of vetted beauty gifts, including women’s perfume, skin-care tools and products, makeup gift sets, makeup kits and hair care items that all have thousands of five-star reviews. So no more staring at a wall of products at your local retailer, wondering if that blow dryer, styling tool or electric shaver is actually effective. Just simply scroll down and browse the bevy of ecstatic reviews to see if it’s the right gift for your giftee.
Of course, WWD has also done the legwork for you, scouring Amazon to find the best beauty products to snag now. From a facial steamer to one of the most popular moisturizers on the market that will make your skincare-loving friends swoon, we’ve got you covered. 
Check out the 40 best Amazon beauty products, below. 
EltaMD UV Daily Broad Spectrum SPF 40
Even on cloudy days, UVA and UVB rays pose a danger to our skin and can cause irreversible damage if not protected against. The trick for everyday SPF usage is to find a sunscreen you actually enjoy putting on, and any EltaMD formula is delightful. But this UV Daily is especially convenient as it provides both serious hydration (boosted with hyaluronic acid) and broad-spectrum UV protection. This sunscreen-meets-moisturizer has over 12,000 reviews, which is incredible for the oft-overlooked category of sun protection. One reviewer purchased this after it was recommended to her by her dermatologist, noting that the formula is “pricey, but worth it,” as it “disappears on [her] face and doesn’t look chalk.”

EltaMD UV Daily Broad Spectrum SPF 40

$30

Buy Now

Laneige Lip Sleeping Mask
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”

Laneige Lip Sleeping Mask

$22

Buy Now

Olaplex No.7 Bonding Oil
With over 25,000 reviews, this Olaplex No. 7 Bonding Oil is a hair-strengthening star. The ultra-lightweight oil has been shown to remarkably restore the texture, shine, softness and color vibrancy of hair in just a few treatments. Plus, it can help minimize frizz and flyaways and protects hair against heat (up to 450 degrees). One reviewer enthusiastically says her hair “feels so strong and healthy, is bright and shiny every day and never looks dull anymore.” She adds: “When I let it air dry, it’s never frizzy and when I blow dry it, it never feels dry. Days after washing, it still feels and looks just as great.”

Olaplex No.7 Bonding Oil

$28

Buy Now

Esarora Ice Roller
If you often wake up with swollen eyes or cheekbones after a night of salty foods or delicious cocktails, this is $18 well spent. The Esarora ice roller is placed in the freezer overnight and can be rolled on the skin in the a.m. to decongest and depuff. Plus the head of the roller detaches for easy cleaning after every use. One professional esthetician reviewed it, saying she loves to use this tool on her clients after extractions. “It drastically reduces inflammation and swelling, thereby leaving the skin in a much healthier state than if I didn’t use it,” she notes. Other reviewers commented that the ice roller is also incredibly useful for migraines and tension headaches.

Esarora Ice Roller

$18

Buy Now

Bioderma Sensibio H20 Micellar Water
This cleansing makeup remover from French pharmacy staple Bioderma has become hugely popular in the last decade, and rightfully so. The worldwide bestselling micellar water is nothing short of brilliant. It’s wonderfully delicate, making it ideal for even the most sensitive of skins, and beautifully removes impurities and makeup in a single swipe without disrupting skin’s natural barrier.

“I use it as a part of a double cleansing method,” writes one reviewer. “It’s hard to explain exactly what happens when I use this, other than it’s freaking pure magic. My face feels fresh, dewy and so dang soft. I’ve noticed that since I’ve added this product, specifically, my serums and moisturizers absorb much better and quicker. It’s not caused me to break out, and I have acne-prone skin. In fact, I think it’s possibly been reducing some of my current acne. I honestly never thought I’d love a product that cost me less than $15 this much, but I do.” Wow, sold.

Bioderma Sensibio H20 Micellar Water

$4

Buy Now

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
Any product by Paula’s Choice is worth its weight in salt, but this bestselling, viral liquid BHA exfoliant is at a whole different level. Beta hydroxy acid (BHA and also known as salicylic acid) is the one-size-fits-all solution to unclogging and clearing pores, making it the perfect for treating blackheads and acne. Yet rather than scorching the surface of the skin like most exfoliants, this formula is still gentle and non-abrasive, and it can also help with the overall appearance of redness, enlarged pores and fine lines. “If I could give it 100 stars, I would,” one reviewer says. “It’s seriously changed my life.”

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

$11

Buy Now

Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
if you’re not already using an eyelash enhancing serum, try this beauty award-winning option from Grande Cosmetics, which is boosted with vitamins, peptides and amino acids to boost and hydrate lashes. The results include longer, thicker and more lush lashes within just six weeks. “My lashes are so long, and it’s like I have a double row of lashes,” one reviewer writes. “My bottom lashes are thicker, too. I rarely write reviews but wanted to share because it really, really works.”

Grande Cosmetics GrandeLash-MD Lash Enhancing Serum

$34

Buy Now

CND SolarOil
Not only does this nail pro-beloved oil soften cuticles, but it also strengthens the nail itself. The CND conditioning treatment is infused with jojoba oil and Vitamin E and can be used multiple times a day to boost your nails’ overall health. With nearly 19,000 reviews on Amazon, this oil is not only prized by professional manicurists but also everyday customers. “I couldn’t be more thrilled this product actually helps strengthen my nails,” one reviewer says.

CND SolarOil

$8

Buy Now

Anastasia Beverly Hills – Brow Freeze
As its name implies, this Anastasia Beverly Hills product will freeze your brow hairs in place, not allowing them to budge or stray all day long, but without the stiff feel that often comes with other feathered brow products. The styling wax has a unique texture, somewhere between a gel and pomade, that allows it to provide extreme hold for hours. “It’s not tacky,” one reviewer shares. “It doesn’t make me feel my eyebrows on my face. But most importantly, it doesn’t flake and look like I have eyebrow dandruff, like most of the heavy-duty brow gels. It’s an all-around great product.”

Courtesy of Amazon

Anastasia Beverly Hills – Brow Freeze

$23

Buy Now

Supergoop! Unseen Sunscreen
Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”

Supergoop! Unseen Sunscreen

$34

Buy Now

iS Clinical Cleansing Complex
Have you checked out Amazon’s Professional Beauty section? The well-curated and certified authentic category highlights professional, often dermatologist-created brands that traditionally could only be found in dermatology offices and spas. Among the selection, you’ll find a variety of brands that pros rely on, like iS Clinical, Glytone, Obagi and more.
Speaking of really well done, this iS Clinical cleansing gel is a dream for any and all skin types. It simply cleanses the skin effectively, without stripping the natural barrier and drying out essential oils, which is a task many cleansers cannot accomplish. One reviewer notes that a little goes a long way with this cleanser, so it will last much longer than you expect. “It doesn’t dry out my skin but has that clean feeling that makes you feel so fresh,” the reviewer writes. “My face has never felt so amazing and I don’t think I’ll ever use another face wash again.”

iS Clinical Cleansing Complex

$45

Buy Now

Obagi Hydrate Facial Moisturizer
While we’re on the topic of Amazon’s Professional Beauty section, check out Obagi. The dermatologist-created brand has been around for decades. Thankfully, the Hydrate Facial Moisturizer is becoming popular because it’s glorious. It’s lightweight yet super hydrating and is a universal fit for almost all skin types. “I love this moisturizer,” one reviewer writes. “It goes on velvety and absorbs beautifully. I’ve been using this with the Obagi system for 11 years now. I’m 66 and people tell me my skin looks great.” (The reviewer included a picture with her review and can confirm she’s glowing.)

Obagi Hydrate Facial Moisturizer

$51

Buy Now

Tatcha The Dewy Skin Cream: Rich Cream
Tatcha is a celebration of Japanese beauty, and this bestselling Dewy Skin Cream is a celebration for your skin. It’s one of the softest, most hydrating and universally beloved moisturizers you’ll ever try. The rich, antioxidant-packed formula is ideal for anyone and everyone, but particularly those with drier skin or in harsh, colder weather. “I’ve tried so many other face moisturizers and this is by far the best ever,” one reviewer says. “It’s worth the price.”

Tatcha The Dewy Skin Cream: Rich Cream,

$68

Buy Now

Eau Thermale Avene Thermal Spring Water
For over 270 years, Avène has perfected its formulas to cater to sensitive skin. And the brand’s famed Thermal Spring Water is what it’s known best for. Not your average water, this version has a proprietary postbiotic ingredient that is biotechnologically extracted from Aquaphilus Dolomiae, a unique bacteria found exclusively in Avène Thermal Spring Water. This thermal spray can restore the skin’s barrier, while also calming and soothing skin. The spray has over 7,000 positive reviews on Amazon, too, many of which mention how ideal the formula is for all skin types, but particularly those that are more sensitive. In fact, it’s even ideal for the most sensitive skin: eczema. “Before I sprayed it on, I was covered in dry, red patches, itched like there was a colony of ants under my skin and had about given up my sanity,” one reviewer writes. “After I sprayed myself head to toe, the itching was gone and my most stubborn patches were 80% improved after about an hour of spraying.”

Eau Thermale Avene Thermal Spring Water

$14 
$10

Buy Now

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush
Perhaps no other Amazon beauty product is as highly reviewed as this hair-dryer brush, with over 274,000 reviews. For under $35, you can get a cult-status product that dries and styles your hair in just one step. My “silkier-than-silk style was accomplished by this miracle of a brush in eight minutes (several more minutes were lost to running my hands through my hair and flicking it over my shoulder while smiling coquettishly in the mirror),” one shopper commented. “If you struggle with an overabundance of hair like I do, seriously consider giving this amazing contraption a try.”

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

$59 
$34

Buy Now

Nyx Professional Makeup Ultimate Shadow Palette
This eyeshadow palette from Nyx will be a long-term staple in your makeup kit. The colors are perfect for any season and can be used to create nude daytime or glam looks for cocktail hour. And over 23,000 people have reviewed it, with many remarking about how remarkably blendable the shades are. “10/10 my favorite palette I own,” one reviewer says. “It’s so gorgeously pigmented and buildable when applied with a brush.”

NYX Professional Makeup Ultimate Shadow Palette

$18 
$11

Buy Now

La Roche-Posay Toleriane Hydrating Gentle Cleanser
A gentle cleanser is an absolute necessity, and La Roche-Posay’s Toleriane Hydrating Gentle cleanser is among the best. It cuts through oil and makeup while still being super gentle and nourishing to the skin. Nearly 16,000 reviewers love this cleanser, too. “Exactly what skin needs to not grow acne or harbor bacteria,” one review writes. “Non-foaming, which you get used to. Rinses very easily. A new Holy Grail cleanser to replace your Cetaphil.”

Neutrogena Rapid Wrinkle Repair Retinol Night Moisturizer
Neutrogena’s cost-effective retinol moisturizer is a great way to prevent deepening wrinkles while healing the fine lines that have already appeared. It also contains hyaluronic acid and a glucose complex, both of which work to hydrate and nourish the skin. Nearly 17,000 people have given the moisturizer five stars, saying it delivers the results of a product worth three times its $15 price point. “You will never be sorry for trying this,” says one shopper. “I am 68 and people think my daughters are my sisters. Your face will thank you for using this.”

Neutrogena Rapid Wrinkle Repair Retinol Night Moisturizer

$19.99 
$15.00

Buy Now

Foreo Bear Smart Microcurrent Facial Toning Device
Foreo’s newest device is determined to tighten and firm your face. Featuring a combination of stimulating microcurrents designed to tone the skin and the brand’s trademarked T-sonic pulsations to relax facial muscle tension points, the Bear should visibly smooth the appearance of fine lines and wrinkles. And, it’s the ideal device for those that want a more foolproof microcurrent option. The Bear has a series of two-minute-long “workouts” and a trademarked Anti-Shock System that guarantees a quick, shock-free treatment every time. “In as few as five minutes, you can get an instant glow, increase the penetration of your skin-care products and give your skin a surgery-free lift,” one reviewer says.

Foreo Bear Smart Microcurrent Facial Toning Device

$299 
$177

Buy Now

Klorane Dry Shampoo with Oat Milk
50 years after Klorane launched the world’s first dry shampoo, the brand created this iconic oat milk version. The award-winning dry shampoo still functions as a classic Klorane dry shampoo by eliminating oil and dirt and adding volume and texture, but this version includes organically harvested oat milk for an ultra-gentle and scalp-soothing experience. It’s ideal for those with more of a sensitive scalp who find traditional dry shampoos irritating. “I have tried several different dry shampoos– – both the aerosol and the powder ones,” one reviewer writes. “Both have a tendency to irritate my scalp and weigh my hair down if I overdo it…but not this product.”

Klorane Dry Shampoo with Oat Milk,

$20

Buy Now

Hero Cosmetics Mighty Patch Surface
This bestselling version of Hero Cosmetics’ Mighty Patch Surface with over 84,000 reviews has acne quaking in its boots. The Hero Cosmetics zit patches are designed to work particularly well, as they’re made to have 50% more pure medical-grade hydrocolloid than other brands, allowing them to shrink a zit in mere hours. “I do not claim to understand the science behind these tiny miracles, but they have changed my life,” one reviewer writes.

Hero Cosmetics Mighty Patch Surface

$17

Buy Now

Mario Badescu Drying Patch
Speaking of shrinking zits, Mario Badescu’s iconic pink-tinted Drying Lotion is a game-changer. Since the 1960s, the Drying Lotion is the OG solution that targets surface blemishes while you sleep with fast-acting salicylic acid, sulfur and calamine. But rather than having to deal with the liquid, the brand has reformulated the potent mix into an acne patch. “Works just as good, if not better, than what my dermatologist prescribed for pimples/hormonal acne, and the convenience of it being a patch makes it easier to travel with compared to the drying lotion that once broke in my suitcase,” one reviewer notes.

Mario Badescu Drying Lotion

$17

Buy Now

Jordan & Judy Touch Screen Vanity Mirror
Perfect your makeup application process with one of the best lighted makeup mirrors. It’s lined with LED lights, offers adjustable angles, and can be recharged thanks to a convenient USB cable. This Jordan & Judy vanity mirror is a great option for people who are hoping for an option that they can travel with as well. “For the price, simplicity, and modern design, this makeup mirror is the best in the market,” one reviewer writes.

Jordan & Judy Touch Screen Vanity Mirror

$28 
$14

Buy Now

Sigil Solutio Eau De Parfum
Inspired by his own nostalgic scent memories, self-taught perfumer Patrick Kelly set out to recreate moments through his line of long-wearing, natural fragrances. The perfumes really linger too; they’re handcrafted using natural flower and plant extracts, blended for intensity and long wear. This Solutio scent is perfectly fresh and crisp, with notes of lime, labdanum and cypress for a one-of-a-kind fragrance gift for yourself or a loved one.

Sigil Solutio Eau De Parfum

$130

Buy Now

Clé de Peau Beauté Volumizing Cream Supreme
One of Clé de Peau Beauté’s newest innovations is this rich cream made to plump, firm and moisturize skin, mimicking skin’s natural collagen for a filler-like effect (think visibly plumper checks and more defined facial contours). Powered by watercress, houttuynia and peony root extracts, this reparative cream is ideal for all, but perhaps will be most loved by the skin-care lover in your life.

Clé de Peau Beauté Volumizing Cream Supreme

$375

Buy Now

RéVive Moisturizing Renewal Cream
Brand founder Dr. Gregory Bays Brown has been pioneering Epidermal Growth Factor (EGF) for decades — whether for helping burn victims heal quickly, reducing signs of skin aging or increasing skin renewal. Powered by his patented Bio-Renewal Technology, this powerful Renewal Cream is the brand’s bestseller. Along with glycolic acid, this cream gently exfoliates, re-texturizes and moisturizes skin, working overtime as you sleep to help eradicate imperfections and visibly diminish fine lines.

RéVive Moisturizing Renewal Cream

$195

Buy Now

Honest Beauty Crème Cheek Blush
This talc-free blush from Honest Beauty is incredibly creamy and super buildable. It’s perfect for summer days as it stays on super well and would be ideal for both minimal or dramatic makeup looks. “Melts onto moisturized skin, but doesn’t disappear, for a natural flushed look,” one shopper comments.

Honest Beauty Crème Cheek Blush

$15 
$10

Buy Now

D.S. & Durga I Don’t Know What Fragrance Set
For the impossibly cool person in your life, this fragrance set is wonderfully unique. Meant to be worn alone or as a fragrance enhancer with other scents, D.S. & Durga’s “I Don’t Know What” kit has smokey notes of bergamot, vetiver, amber and sandalwood. Plus, if anyone asks you what fragrance you’re wearing, you’ll get to say “I don’t know what I’m wearing,” and that’s fun.

D.S. & Durga I Don’t Know What Fragrance Set

$332

Buy Now

Panasonic Nano Ionic Facial Steamer
Forgo an expensive spa facial using this at-home facial steamer from Panasonic. It emits nano-sized steam particles in cycles of six minutes. Not only will it soften and moisturize your skin so that it’s better suited to soak up skin-care products, but it will also soothe irritated skin so you can truly relax. “You will be able to see significantly clearer and brighter skin the next day when you wake up,” one reviewer writes.

Panasonic Nano Ionic Facial Steamer

$28 
$14

Buy Now

Glytone Mild Gel Cleanser
Glytone is the brand your dermatologist is probably using at home, and it’s a continuous favorite of those in the know. It’s a great at-home solution for acne, hyperpigmentation or uneven texture. This mild gel cleanser from the brand is especially popular on Amazon, where users love it for its gentle, acne-fighting results. One reviewer explains she’s been using this cleanser for over 12 years after it was prescribed by her dermatologist. “For the longest time, all I did for skincare was use this and follow with a lotion,” the reviewer writes. “I would get so many compliments on my skin and I swear by this. My skin type varies throughout the seasons and this levels it out without fail.”

Glytone Mild Gel Cleanser

$32

Buy Now

René Furterer Complexe 5 Stimulating Plant Concentrate
The idea that you can get a celebrated brand like René Furterer on Amazon shows how luxe the mega-retailer has become. This brand has been trailblazing healthy scalp-focused products for over 60 years, and this stimulating treatment is the perfect example of it. The concentrated pre-shampoo serum detoxes the scalp, helping to remove excess sebum, sweat and product buildup so the scalp can restore its balance and thus the overall health of the hair. “This stuff is truly amazing,” one reviewer says. “I figure that the products I’ve used in my hair have created pretty uncomfortable scalp issues for about 15 years, and this miracle elixir cleared it up in five days.”

René Furterer Complexe 5 Stimulating Plant Concentrate

$50

Buy Now

The Body Shop Drops of Youth Concentrate
This lightweight gel serum from The Body Shop contains three different plant stem cells, as well as 99% natural ingredients to leave your skin feeling moisturized but not greasy. It’s also paraben- and silicone-free. “The crepiness around my eyes is nearly gone; my skin feels soft, supple and looks younger and healthier,” one customers raves. “I love, love, love it!”

The Body Shop Drops of Youth Concentrate

$36 
$30

Buy Now

Omorovicza Midnight Radiance Mask
Hailing from Budapest, the spa capital of the world, comes the luxury Hungarian skin-care brand Omorovicza. This brightening, overnight face mask from the label is packed with salicylic acid and sand lily extract, and practically melts into skin. You’ll wake up to a smoother, more radiant complexion that has a remarkable reduction in dark spots and discoloration.

Omorovicza Midnight Radiance Mask

$125

Buy Now

Royal Fern Phytoactive Hydra-Firm Intense Mask
Formulated by German dermatologist Dr. Timm Golueke, Royal Fern has antioxidant-rich formulas that stimulate cell growth, deeply moisturize and are anti-inflammatory. This iconically hydrating and firming mask is especially a dream for dry or irritated skin and is perfect for an overnight treatment. It’s a fabulous gift for all skin types — consider gifting it to a loved one, then get the whole family in on the masking fun.

Royal Fern Phytoactive Hydra-Firm Intense Mask

$180

Buy Now

Neutrogena Hydro Boost Daily Face Moisturizer
If you’re a fan of the Tatcha Water Cream, not only is this an amazing dupe, but an amazing option all on its own. It’s a lightweight gel moisturizer jam-packed with hyaluronic acid, which makes it the perfect option if you’re looking for something that can double as a primer under makeup.

Neutrogena Hydro Boost Daily Face Moisturizer

$18 
$7

Buy Now

SkinMedica TNS Serum
This is the serum for you if you’re struggling with fine lines, wrinkles or dark spots. SkinMedica’s serum contains natural growth factors that help the skin cells regenerate rapidly. And it’s also super gentle and soothing. One reviewer notes that her doctor told her that “all the top doctors and aestheticians recommend this product and it’s the one that he and his staff all use.”

SkinMedica TNS Serum

$281 
$238.85

Buy Now

Dose & Co Pure Collagen Powder
Not only does collagen support your hair, skin and nail health, but it also improves your skin’s elasticity to reduce the signs of aging. This Dose & Co powder also contains peptides, and it’s completely flavorless, which makes it the perfect option for throwing into a coffee or a smoothie. “I have two tablespoons every morning,” one reviewer comments. “I’ve noticed such a big difference in my skin, hair and nail’s strength.”

Dose & Co Pure Collagen Powder

$24 
$22

Buy Now

Korres Greek Yoghurt Probiotic Superdose Face Mask
In addition to Greek yogurt, which contains probiotics, this Korres formula has aloe leaf extract, which is rich in Vitamins A and B, and folic acid. It also contains rice extract, which works to soothe irritated skin. “Soft and gentle on my skin,” one reviewer writes. “I have very sensitive skin also, and it didn’t bother it at all.”

Courtesy of Amazon

Korres Greek Yoghurt Probiotic Superdose Face Mask

$49 
$36.75

Buy Now

DHC Deep Cleansing Oil
DHC’s gentle cleansing oil is a cult-favorite, and for good reason: It leaves your face feeling squeaky-clean without making it feel dry. With over 10,000 reviewers, this OG cleansing oil is a must-have. As with many cleansing oils, the trick is to apply it to dry skin, massage it in, add a few drops of water to the palms, gently massage it in again as it turns milky and then wash it off. “This is my favorite makeup remover and cleanser,” a reviewer notes. “It’s extremely gentle, yet highly effective.”

DHC Deep Cleansing Oil

$28

Buy Now

Costa Brazil Moonlight Body Oil
Created by Brazilian designer Francisco Costa, Costa Brazil is focused on celebrating sustainability. Fashionable friends will treasure anything from this thoughtful beauty line, but particularly this Moonlight body oil that’s rich in antioxidants, omegas and vitamins. Boosted with a good-for-you blend of kaya, cacay, babassu, acai and bacuri butter, this oil absorbs quickly, hydrates deeply and smells incredible.

Costa Brazil Moonlight Body Oil,

$98

Buy Now

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

We’ve all woken up on the wrong side of the bed — that is, with a breakout that’s seemingly emerged overnight. Acne is frustrating, and oftentimes, concealing it only adds to the headache. Some full-coverage options can clog pores and worsen the breakout, while others don’t provide enough camouflaging power. But stashing the right foundation in your makeup bag makes the whole process foolproof. We’ve selected the best foundations for acne-prone skin, from drugstore finds to luxury splurges, that provide enough coverage to even out your complexion without feeling heavy. Even better, many have pimple-fighting active ingredients, too. You’ll sleep better knowing that when acne emerges, you have a solid plan to put it undercover.

Is It Bad to Wear Foundation for Your Acne-Prone Skin?
In short, no. However, “many foundations can worsen acne and further clog pores,” says New York City-based dermatologist, Dr. Marnie Nussbaum. “So it’s crucial to find a product that not only conceals the breakout but also helps it resolve.” She recommends that those with acne go makeup-free for few days each week, like if you’re working from home or have a clear schedule, so your skin can breathe and recover. If you can’t leave the house without a little coverage, a tinted BB cream or CC cream are terrific alternatives to foundation.

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What to Look for in the Best Foundation for Acne-Prone Skin
When it comes to finding the best foundation for acne-prone skin, there are two key descriptors to seek out: Non-comedogenic and oil-free. On a basic level, acne is a result of congested pores and the last thing you want to do is clog them even further with goopy products. It’s important that your foundation has at least one of the two below labels to ensure your pores are safe and sound.
Non-comedogenic: This term indicates that the foundation is free of potentially pore-clogging ingredients, like petrolatum, mineral oil, and lanolin, says Dr. Nussbaum. This means that non-comedogenic formulas are unlikely to trigger pimples, whiteheads, or blackheads.
Oil-free: Looking for the oil-free label is crucial for those with combination or oily skin, which are usually most prone to acne, says Dr. Nussbaum. Regular application of additional oils can prevent our pores from breathing, which can snowball into more breakouts. “Some clean options contain essential oils, which are extremely pore-clogging,” says Dr. Nussbaum, who suggests reading the ingredients list before making a purchase.
Next, there are three main types of foundation textures — liquid, cream and powder — and each offers a different finish, be it matte, dewy or somewhere in between. Selecting the right type of foundation will depend on your personal preference and also your skin type.

Liquid: For a skin-like finish in a flash, reach for watery formulas. “These will help your skin look healthy and luminous while covering your blemishes,” explains Houston-based celebrity makeup artist, Tonya Riner. Demi-matte or natural finishes are best for achieving a healthy glow. If you have shiny skin, a matte finish is a great option as a foundation for oily skin, as it will melt into your skin while tamping down excess shine.
Cream: If you find a liquid fussy to work with, a cream-based foundation — often packaged in a stick or tube — is your solution. A creamy formulation is one of the best foundations for dry skin types and anyone who want to spot-conceal problem areas instead of applying a full face of foundation. Riner recommends starting with a small amount in the area you want to neutralize, and build up with more layers as needed until your tone looks even.
Powder: “This works well on oily skin,” says Los Angeles makeup artist, Jamie Greenberg, who counts Kaley Cuoco as a regular client. Powder pigments absorb excess oil while giving you coverage, meaning you won’t have to whip out the blotting papers on your lunch break to tamp down shine. These foundations are also gentle on sensitive skin and are least likely to clog pores.
The best foundation for you is the one that looks seamless on your skin, so shade-matching carefully is paramount. Riner recommends taking a step back, and evaluating the skin color on your face, neck, and chest in natural light. Often, our necks are paler than our faces as they’re rarely in direct sunlight. Our faces take the brunt of active ingredients, so if you’re sensitive, you may have some pink undertones there.
Don’t be afraid to swatch a few options to find your Goldilocks pick. Greenberg recommends testing a few shades at a time by blending them from your jawline down to your neck. Whichever buffs in without a blunt line is your winner.
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It Cosmetics CC+ Cream Oil-Free Matte Full Coverage Foundation with SPF 40
Best Full Coverage Foundation for Acne-Prone Skin

Type: Cream
Key ingredients: Niacinamide, charcoal and clay
Size: 1.08 ounces
Number of shades: 12
This matte CC cream from It Cosmetics is a fab choice for oily skin types: It contains charcoal powder and colloidal clay, which help to absorb excess oil without drying out your complexion. Plus, its mineral SPF 40 protects skin from burns and helps to prevent acne scars, according to Dr. Nussbaum. A dab will do — the concentrated pigments within the formula go a long way when you buff it on, starting at the center of your face out towards your ears.

iT Cosmetics CC+ Cream Oil-Free Matte Full Coverage Foundation with SPF 40

$42

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Neutrogena SkinClearing Liquid Makeup
Best Drugstore Foundation for Acne
Type: Liquid
Key ingredients: Salicylic acid
Size: 1 fluid ounce
Number of shades: 14
Dr. Nussbaum likes this liquid formula from Neutrogena for its 0.5 percent salicylic acid — an acne-zapping ingredient that prevents future breakouts and treats current ones. You could almost think of this medicated foundation as a spot treatment with coverage. It melts into skin for a medium-coverage finish while feeling featherweight on your complexion — perfect for summer months.

Neutrogena SkinClearing Liquid Makeup

$14.25

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Ilia True Skin Serum Foundation
Best Lightweight Foundation
Type: Liquid
Key ingredients: Allantoin, aloe and niacinamide
Size: 1 fluid ounce
Number of shades: 30
Breathability is something we all want from our makeup and Ilia’s foundation feels like nothing on your skin, courtesy of its aloe base. But don’t be fooled — it’s working hard. The recently reformulated liquid foundation includes niacinamide to smooth texture and even out tone, as well as allantoin to calm irritated skin. The medium coverage, dewy finish leaves any skin type looking fresh, not overdone.

Ilia True Skin Serum Foundation

$54

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Oxygenetix Oxygenating Foundation Acne Control
Best Non-Comedogenic Foundation for Acne-Prone Skin 
Type: Gel cream
Key ingredients: Salicylic acid and aloe
Size: 0.5 ounces
Number of shades: 13
For persistent acne that just won’t go away, add this foundation from Oxygenetix into your routine. The formula is tailor-made for compromised skin, helping it heal and breathe while concealing any pimples or problem spots. It also helps clear your skin of breakouts and redness via a powerful dose of salicylic acid to purge your pores and antibacterial aloe to soothe irritation.

Oxygenetix Oxygenating Foundation Acne Control

$76

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Pür 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Best Foundation to Conceal Redness
Type: Liquid
Key ingredients: Green tea, ginseng and vitamin B
Size: 1.2 fluid ounces
Number of shades: 35
This high-coverage formula is not only one of the best concealers for contouring, but it also functions as a concealer and a foundation. It has a dual applicator component, so you can pump out the product or use the doe-foot wand to apply it straight onto your skin. It’s also brimming with skin care ingredients: Caffeine helps to reduce inflammation, lingonberry extract to protect your skin from blue light and vitamin B to decrease dullness. Per reviewers, it’s excellent for covering up rosacea-related redness, too.

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer

$36

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Bobbi Brown Skin Long-Wear Weightless Foundation
Best Foundation for Combination Skin
Type: Liquid
Key ingredients: Glycerin
Size: 1 ounce
Number of shades: 43
Finding a foundation for combination skin is complicated. Dewy formulas can exacerbate shine in the T-zone, but matte options can feel flaky on dry patches. Bobbi Brown’s liquid formula works magic by evening out those inconsistencies. It tamps down excess oils while hydrating dry areas with glycerin. We love it because it looks freshly applied all day long and it won’t oxidize or change colors on your skin.

Bobbi Brown Skin Long-Wear Weightless Foundation

$50

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Westman Atelier Vital Skin Foundation Stick
Best Foundation for Dry Skin
Type: Cream
Key ingredients: Vegetable-derived squalane, coconut oil and camellia seed oil
Size: 0.31 ounces
Number of shades: 21
This stick foundation is a standout in the clean foundation category, according to Riner. Its camellia seed oil lends good slip while protecting skin from irritating pollutants. You’ll also get breathable hydration from the formula’s plant-based squalane and coconut oil. The creamy texture makes it easy to control, simply use it to conceal smaller problem areas and set it with powder to extend the wear time.

Westman Atelier Vital Skin Foundation Stick

$68

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Nars Sheer Glow Foundation
Best Soothing Foundation
Type: Liquid
Key ingredients: Glycerin, turmeric extract and vitamin C
Size: 1 fluid ounce
Number of shades: 40
Nars foundation is dermatologist and makeup artist-approved. Riner keeps it in her kit because it gives good coverage with an unparalleled, skin-like finish. And Dr. Nussbaum loves that it packs turmeric extract and vitamin C to decrease inflammation in the skin. No wonder it’s earned 3,000 five-star reviews — and counting — at Sephora.com.

NARS Sheer Glow Foundation

$48

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BareMinerals Original Loose Powder Mineral Foundation SPF 15
Best Powder Foundation
Type: Powder
Key ingredients: Mica, titanium dioxide, zinc oxide
Size: 0.28 ounces
Number of shades: 30
There’s a reason you won’t find another powder foundation on this list — BareMinerals’ is the holy grail. It’s simple to apply: Just swoosh a fluffy brush in the pigments, tap away the excess, and buff it onto your skin. You can build it up to your desired coverage level; two to three rounds is the sweet spot for full coverage. If it feels too powdery, be patient: The mineral pigments will settle in place (without clogging pores) and leave you with a radiant, even-toned complexion in a few minutes.

BareMinerals Original Loose Powder Mineral Foundation SPF 15

$32

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Smashbox Studio Skin 24-Hour Oil-Free Hydra Foundation
Best Longwear Foundation
Type: Liquid
Key ingredients: Hyaluronic acid
Size: 1 fluid ounce
Number of shades: 30
Unlike many long-wear foundations, this little number from Smashbox won’t sap your skin after a full day of wear. The lightweight liquid contains hyaluronic acid, which quenches dry patches without sending them into oil-production overdrive. The semi-matte finish flatters all skin types, and according to one reviewer, it blends beautifully over textured skin.

Smashbox Studio Skin 24-Hour Hydra Foundation

$39

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Clinique Stay Matte Oil-Free Makeup Foundation
Best Foundation for Acne-Prone Oily Skin
Type: Liquid
Key ingredients: Willow bark extract and caffeine
Size: 1 ounce
Number of shades: 16
Willow bark is a natural alternative to salicylic acid, making Clinique formula a super choice for acneic skin types on the sensitive side. In this formula, the willow bark helps control shine instantly. It is effective at reducing oiliness in the long run, too — the sweat-proof liquid stays put even on the most humid days without suffocating your skin. Greenberg likes matte foundations for active breakouts, so consider dabbing this on if you’re experiencing one. According to one reviewer, the matte finish sets so well that applying powder on top is purely optional.

Clinique Stay Matte Oil-Free Makeup Foundation

$31

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Laura Mercier Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20
Best Buildable Foundation
Type: Cream
Key ingredients: Vitamin E and licorice root extract
Size: 1.7 ounces
Number of shades: 20
This cult-favorite from Laura Mercier is technically a tinted moisturizer, but the formula builds up for foundation-caliber coverage. Its demi-matte finish flatters most skin types, as it doesn’t exacerbate shine or dryness. We consider it an Instagram filter in a tube — it masterfully blurs blemishes and pores while imparting a believable glow.

Laura Mercier Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20

$48

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Pat McGrath Labs Sublime Perfection Foundation
Best Foundation for Acne Scars
Type: Liquid
Key ingredients: Glycerin and amino acids
Size: 1.18 fluid ounce
Number of shades: 36
Look no further for coverage that looks just like healthy skin. This hydrating foundation offers a dewy finish that has a light-reflective quality, according to Riner, meaning you’ll get a natural luminosity once you stipple it onto your complexion. Reviewers rave about its ability to cover post-acne hyperpigmentation. It’s great for dry and combination skin types while those on the oily side may need extra powder to control sheen.

Pat McGrath Labs Sublime Perfection Foundation

$68

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Chantecaille Future Skin Gel Foundation
Best Foundation for Large Pores
Type: Gel
Key ingredients: Arnica, aloe and mica
Size: 1 ounce
Number of shades: 15
If you like the cushiony feel of an emollient formula but your skin doesn’t agree with the oils, Chantecaille’s foundation is for you. This water-based gel blends in like butter and while it is our priciest pick, a little goes a long way. You’ll also get skin care benefits from ingredients like soothing arnica, and calming chamomile. Per one reviewer, it blurs pores so well that they’re undetectable in a magnifying mirror.

Chantecaille Future Skin Gel Foundation

$82

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Il Makiage Woke Up Like This Flawless Base Foundation
Foundation with the Best Shade Range
Type: Liquid
Key ingredients: Vitamin E and hyaluronic acid
Size: 1 fluid ounce
Number of shades: 50
Greenberg’s favorite liquid formula comes in a laundry list of shades with warm, neutral, and cool undertone options — but don’t be overwhelmed. Il Makiage has a quiz to help you find one that’s just right, factoring in things like your skin type, the level of coverage you prefer and concerns like dark spots, acne, or fine lines. “The color match is impeccable (something I’ve had a hard time finding, since I’m an olive-skinned Latina), the coverage is awesome (blemishes completely gone), and the application is easy,” says one of the 300,000 reviewers to rate it five stars.

Il Makiage Woke Up Like This Flawless Base Foundation

$45

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How to Apply Foundation for Acne-Prone Skin
Prep the skin: Always apply foundation on freshly cleansed skin so you aren’t trapping overnight dirt and oils on your complexion, Dr. Nussbaum says. Too many layers of skincare products will prevent foundation from staying put, so think less is more: Stick with an oil-free moisturizer with hyaluronic acid to give your skin lightweight hydration. We like Farmacy’s Daily Greens Oil-Free Gel Moisturizer.
Start small: “A lot of times, people pile on the foundation to cover breakouts,” says Greenberg, but this often adds unnecessary texture. Instead, start with a tiny amount of foundation and press it onto your skin with freshly washed fingers or a clean makeup sponge. “This helps it melt into your skin and look real,” explains Greenberg.
Build it up: Work in layers, increasing the coverage level as you go. If you have a raised blemish that the foundation just won’t conceal, Riner suggests using a clean eyeliner or lip liner brush to apply a dot of foundation directly onto it, then stipple it in place with a makeup sponge, taking care not to smear the pigments.
Set it: A coat of translucent powder, like the hero powder from Hourglass, or a few spritzes of setting spray, like the best-selling option from Urban Decay, will lock the foundation in place, preventing the pigments from smearing or sliding on your complexion throughout the day. Riner says to apply powder with a small brush, dusting it onto your T-zone and other areas prone to shine.
Tips for Removing Foundation
Even non-comedogenic foundations can trigger breakouts if you sleep in them, so make a habit of washing your face every night. Start with an oil-free makeup remover to dissolve the pigments and setting powder or spray. Next, do a full cleanse using a gentle wash that’ll remove any leftover makeup without stripping your skin. Rinse well with water, then pat dry before applying one of the best serums for clear skin, says Dr. Nussbaum. And finally apply a thin layer of oil-free moisturizer to nourish your skin overnight so you can rise and shine in the morning.

Meet the Experts
Jamie Greenberg is a Los Angeles-based celebrity makeup artist and the creator of JamieMakeup. She’s the mastermind behind some of our favorite beauty looks, including Kaley Cuoco, Rashida Jones, Chelsea Handler and Kristen Stewart.
Dr. Marnie Nussbaum is a board-certified dermatologist specializing in non-invasive aesthetic rejuvenation. In addition to running her private practice, Dr. Nussbaum is a Clinical Instructor of Dermatology at Weill Cornell Medical College and has served as a consulting dermatologist to the Melanoma Research Alliance. She is a member of the American Academy of Dermatology, the American Society of Dermatologic Surgery, and the Women’s Dermatologic Society.
Tonya Riner is a celebrity makeup artist based in Houston, Texas. Her roster reads like a who’s who of Hollywood, and includes Kate Upton, Heidi Klum, Elle McPherson and Simone Biles.
Meet the Author
Claire Sullivan is a freelance beauty writer based in New York City. She spent six years writing and editing on staff for Martha Stewart Living and Martha Stewart Weddings, most recently covering the beauty beat for both brands. Her background in food writing translates to a no-nonsense approach to skin care, hair care, and makeup. In her eyes, it’s all about technique and ingredients. Claire loves to turn expert advice into easy steps that inspire you to give your beauty routine a makeover.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
When you’re looking to get that natural-looking glow with makeup, choosing the best bronzer is only half the battle. That’s right: you need to think about what brush to use as well. That’s where bronzer brushes come in, and you’ll soon see why they deserve a spot among your favorite makeup brushes.
But what is a bronzer brush? According to celebrity makeup artist Jamie Dorman, bronzer brushes tend to be fluffy and have finer hairs that deposit product lightly. While you could theoretically use a foundation or blush brush for your bronzer, Michelle Clark, MAC Cosmetics Senior National Artist, says that “it’s always nice to have a specific brush for bronzer so that it doesn’t get muddied with foundation, blush or other products.”

Dorman adds that it’s best to look for a brush that is specifically made for bronzer because “most powder brushes are too dense for bronzer and will apply it too intensely to be blended well.”

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What to look for in the best bronzer brushes 
“As far as bristles go, keep this tip in mind: Your tool choice should match the effect you are trying to achieve,” says Clark. She adds that for a diffused, natural look, you’ll want softer bristles, but for a more striking look, “the tighter and more dense the bristles should be.”
For powder-based bronzers, Dorman says more is more when it comes to choosing the right bronzer brush. “Powder bronzer brushes tend to be quite full and fluffy,” she says. “The bristles are usually not tightly packed.” 
She suggests duo-fiber bristles with synthetic tips for liquid bronzers, as those bristles can be flattened or rounded to disperse product steadily and gently. 
Top Bronzer Brushes of 2022
How to use a bronzer brush 
Bronzer in general is placed on high points of your face, like the forehead, cheekbones, bridge of the nose, and chin. Clark says how you use a bronzer brush depends on what type of effect you’re looking for and what type of brush you end up using. 
“Your brush choice will make it easy for you to create the right vibe, whether it’s an all-over deepening, a sun-kissed glow, or a sculpted contoured feel,” she says. 
For a more sculpted look or all over bronze, she says to go for a large kabuki style brush with densely packed bristles. For more lightweight application, she likes a soft fluffy brush that you can sweep over cheekbones, nose, forehead, and jawline. 
With these details in mind, both Clark and Dorman share their thoughts on the best bronzer brushes. Read on to find the best one for you.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Real Techniques Sculpting Brush
Brush length: 8.25 in.
Bristle type: Vegan 
Rave reviews at a wallet-friendly price? It’s pretty hard to beat the Real Techniques Sculpting Brush. This angled bronzer brush is great for defining cheekbones, but soft and fluffy enough to swipe product across the forehead, down your nose, or anywhere else you’d like a little bronzer to go. It’s also versatile and can be used with either liquid or cream bronzers. 

Courtesy of Amazon

Real Techniques Sculpting Brush

$13

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Mypreface Synthetic Bronzer Brush
Brush length: 6.3 in. 
Bristle type: Synthetic
The Mypreface Synthetic Bronzer Brush is an angled kabuki brush with smooth, flexible bristles that ensures bronzer will go on lightly, so you can build and blend as much as you’d like. It also doesn’t shed, which means it’ll have a longer lifespan than one that loses brushes easily. It works for any type of bronzer formulation, from liquid to cream to powder.

Mypreface Synthetic Bronzer Brush

$7

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Too Faced Retractable Kabuki Brush 
Brush length: 4 in. 
Too Faced’s Retractable Kabuki Brush is small and compact, making it easy to store or take with you wherever you go. It’s also retractable, so you can throw it into your bag without worrying about ruining the shape or dirtying the bristles. Many reviewers commented on how soft the bristles are and how well it distributes the product. Plus, you can’t be mad at the adorable pink packaging. 

Too Faced Retractable Kabuki Brush

$36

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E.l.f. Cosmetics Flawless Face Brush
Brush length: About 7 in.
Bristle type: Synthetic, vegan 
For a sheer, natural-looking flash of bronzer, turn to the E.l.f. Cosmetics Flawless Face Brush. Reviewers love its foolproof application to deliver really pretty color on their cheeks. Plus, the bristles are synthetic, vegan, and cruelty-free. And did we mention it’s only $6? What a steal. 

E.l.f. Cosmetics Flawless Face Brush

$4

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Sigma Beauty F29 HD Bronze Makeup Brush 
Brush length: About 9 inches
Bristle type: Synthetic
The Sigma Beauty F29 HD Bronze Makeup Brush allows for sheer coverage. Alternatively, you can layer on a few swipes of product for more medium coverage to look like you just got back from a tropical vacation. Its bristles are synthetic, vegan, cruelty-free, and hypoallergenic. 

Sigma Beauty F29 HD Bronze Makeup Brush

$31

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EcoTools Travel Kabuki Brush
Brush length: 8 in.
Bristle type: Vegan
For your travel needs (or if you just need a brush to throw in your bag), the EcoTools Travel Kabuki Brush is your best bet. One of its best features is that it is retractable to provide extra protection for the delicate bristles. It’s also designed with sensitive skin in mind and it’s made of eco-friendly materials. 

EcoTools Travel Kabuki Brush

$9

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Fenty Beauty Cheek Hugging Bronzer Brush 190
Brush length: 9 in.
Bristle type: Synthetic 
The Fenty Beauty Cheek Hugging Bronzer Brush 190 is super plush and the angled bristles sculpt the curves of your face to create the illusion of sky-high cheekbones. “If you were debating about getting this brush — GET IT,” reads one review. “It’s incredible and perfectly fits your cheekbone and the bristles are so soft.” 

Fenty Beauty Cheek Hugging Bronzer Brush 190

$36

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Tarte Cosmetics Bronze & Glow Contour Brush
Bristle type: Synthetic
We love a good two-in-one product. This double-ended brush from Tarte covers all of your highlighting, contouring, and bronzing needs. The smaller end is intended for bronzing and you’ll see that the synthetic bristles allows you to easily glide the product across your cheeks. You can rely on this high quality brush to outlive many of the others in your kit.

Tarte Cosmetics Bronze & Glow Contour Brush

$34

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MAC Cosmetics 168 Synthetic Large Angled Contour Brush
Bristle type: Synthetic 
“Hands down, the 168 Synthetic Large Angled Contour Brush is one of my favorite angled brushes out there,” says Clark. “The shape is perfect for hugging the jawline, carving out the cheekbone and sculpting the forehead.” She adds that this brush works great for either a cream or powder bronzer.  

MAC Cosmetics 168 Synthetic Large Angled Contour Brush

$38

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Rephr Brush 22 
Bristle length: 48 mm
Bristle type: Uncut, natural hair
One of Dorman’s picks for best bronzer brush is the Rephr Brush 22. “[It] is a large, impossibly soft brush due to it being made with uncut natural hair,” she says. “Each hair is shaped by placement rather than by cutting, so the hair texture is the gentlest it can be.” Although you may get sticker shock, it has five stars and over 1,000 reviews, with shoppers commenting on its fluffy feel and how it gets bronzer to look super natural.

Rephr Brush 22

$110

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Westmore Beauty Charcoal Infused Powder Brush 
Bristle type: Vegan 
“Westmore Beauty Charcoal Infused Powder Brush is a great option for powder brushes,” says Dorman. “They are vegan, soft and deposit products evenly.”

Westmore Beauty Charcoal Infused Powder Brush

$27

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Zoeva Cosmetics 125 
Brush length: 17 cm 
Bristle type: Synthetic
Another one of Dorman’s go-tos is the Zoeva Cosmetics 125. “[It] is a flat duo fiber brush that will work for liquids and creams,” she says. “It blends gently so you don’t get too much product in one spot.” Many reviewers agree that it is the perfect bronzer brush. 

Zoeva Cosmetics 125

$20

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The best way to clean and care for your bronzer brush 
To keep your brushes in tip top shape, it’s essential to keep up with a cleaning routine. Both Clark and Dorman say that bronzer brushes should be cleaned weekly, using your choice of brush cleanser or mild soap. 
Dorman breaks it down even further, saying brushes that applied powder-based products should be washed once a week — week and a half, tops — and brushes used with liquid or cream bronzers should be washed every two to three days, with spot cleaning in between. To clean her bronzer brush, she uses a brush cleaner or simple dish soap.
First, she wets the brush’s bristles, slowly massaging the soap into the brush head in a circular motion.
She warns against pressing down too hard while massaging because it can alter the brush shape and never holding the bristles face up into the water stream. “If water gets into the ferrule, it will loosen the glue inside and the [brush] hair will fall out,” she explains.
Rinse the soap out until you no longer see bubbles in the sink.
Then lay the brushes flat to dry, leaving them for at least 12 hours. 
After they’re fully dried, store them properly.
Clark puts her bronzer brushes upright in a jar or brush canister. “I like to reuse the glasses that some of my favorite candles come in once they are finished,” she says, while Dorman recommends keeping them in a cabinet so they are covered to avoid dust buildup.
Meet the Author
Audrey Noble is an NYC-based reporter who has been specializing in beauty, culture, and entertainment topics for over eight years. She was previously the beauty reporter at Allure and has held an editorial position at Vanity Fair and Refinery29. Her work can also be seen in Vogue, Harper’s BAZAAR, Bustle, Martha Stewart Living, and more. 
Meet the Experts
Michelle Clark, a senior national artist at MAC Cosmetics, is known for her versatility and her fearless approach to makeup. She’s not afraid to express herself — or her clients — with playful, colorful looks and she can just as easily knock a soft glam vibe out of the park.
New York City-based celebrity makeup artist, Jamie Dorman, got her start learning from the very best in the business — Dame Pat McGrath — before striking out on her own. She’s created waves of gorgeous editorial looks for Vogue, Marie Claire, Elle and Glamour, and is a backstage mainstay at Fashion Week.   

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Ask any makeup artist what the most important item in their kit is and odds are, it’ll be one of their favorite makeup brushes. From mascara wands to eyeshadow blending brushes, the trick to mastering makeup techniques often lies in the quality of the brush, rather than the skills of the person applying it.
There are plenty of benefits to using quality makeup brushes. Using an expertly shaped makeup brush will make the application much easier, resulting in a smoother, well-blended and overall, more refined final look without any harsh lines. And not only will your skin softly transition across your face for a more natural look, but the super soft, fluffy bristles can also be better for your skin than fingertips, which can transfer germs if you aren’t careful. Small or angled brushes are designed for maximum precision, ensuring that you won’t overdo it by caking on the product, which can lead to creasing or even worse, sliding.

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It can be tricky to know which brush is best for the wide range of makeup products and textures, so we put together the below beginner’s guide to makeup brushes. If you aren’t sure where to start, this is a good place.
Flat eyeshadow brush: You’ll use this brush to first apply an eyeshadow primer to catch all of the pigment, so it doesn’t fall into your under eye area, then to gently pat eyeshadow across the lid.
Fluffy eyeshadow crease brush: This tiny hero brush should have lots of soft, bushy bristles to easily blend eyeshadow into the crease and outer eyelid to create seamless color transitions.
Liquid foundation brush: These large, flat-tipped brushes are feature bristles that are packed tightly together so that the foundation glides right over skin for a totally even application.
Powder brush: This brush can be used for powder foundation or setting powder as a final step to lightly disperse powder across the face.
Blush brush: Longer, spaced out bristles that come to a slight point offer a concentrated application to the cheek.
Concealer brush: These brushes do their best work when used with liquid or cream concealers for discoloration under the eye, as well as the creases around the nose.
For a wide variety of synthetic and natural tipped brushes for every budget, facial area and makeup product, look no further than Amazon. Each of these Amazon brushes has a library of helpful user reviews filled with extra tips on how to apply the product with that specific brush. And if you want to start your new beauty routine ASAP, you’re in luck, because most of the brushes on this list are available for Amazon’s super speedy delivery, especially for Prime members.
Here are the best Amazon makeup brushes that everyone needs in their regular makeup routine and how to use them.
BS-Mall 14-Piece Brush Set
Best Full-Face Set
The BS-Mall 14-piece makeup brush set offers everything you need to apply a full face of makeup with a variety of makeup products and textures, including several angled and flat blending brushes, as well as a double-ended brush with a super precise eyeshadow brush on one end and a brow wand on the other. Not to mention, it has more than 90,000 five-star reviews.

BS-Mall 14-Piece Brush Set

$12

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Keshima Flat Top Kabuki Foundation Brush
Best for Liquid Foundation
This flat-tipped brush from Keshima is densely and tightly packed with synthetic bristles to evenly distribute the liquid or cream foundation onto your skin, starting at the center of your face and lightly buffing outward in small circular strokes to prevent harsh makeup lines around the jawline. Bonus: the thick handle is easy to hold in case excess foundation trickles down.

Keshima Flat Top Kabuki Foundation Brush

$10

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Real Techniques Ultra Plush Powder Makeup Brush
Best for Mineral Foundation
The Real Techniques Ultra Plush Powder Makeup Brush is a best-selling powder brush that works magic with loose and packed mineral foundations. Its large brush head is extra soft and is especially great for those who lean into sheer or minimal everyday coverage.

Real Techniques Ultra Plush Powder Makeup Brush

$7.50

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Wet ‘N Wild Eyeshadow Brush
Best for High Pigment Eyeshadow
Don’t be fooled by the shockingly affordable price tag—nearly 90,000 Amazon reviewers swear by this short-bristled eyeshadow brush from Wet ‘N Wild that runs more horizontal than vertical to pack on your favorite bright hue or glittery number with minimal fallout.

Wet ‘N Wild Eyeshadow Brush

$2

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Nyx Pro Blending Brush
Best for Blending Eyeshadow
An eyeshadow crease brush will get you the expertly blended eyeshadow look of your dreams. Nyx‘s slender eyeshadow brush features a pointed head filled with fluffy, light bristles, which are shaped to fit the curve of the eye to softly define and contour eye shadow for an impossibly smooth look.

NYX Pro Blending Brush

$10

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Lamora Pro Face Contour Brush Set
Best Contouring Brush
Contour brushes can look intimidating and severe but using the right one, like the Pro Face Contour Brush Set by Lamora, is a total game-changer for blending and defining. This brush set is great for beginners with five differently shaped brushes. Not sure which to reach for first? It comes with instructions to explain when to use each brush.

Lamora Pro Face Contour Brush Set

$16

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E.l.f. Flawless Face Brush
Best for Powder Bronzer
“Soft, fluffy and luxurious feeling,” writes one reviewer of the E.l.f. Flawless Face Brush. “You really don’t need to spend a lot for a good makeup brush. I have been using this to blend the edges of my blush and contour.” For a diffused, natural tan look, this brush basically does the work for you, just start underneath your cheekbone and gently swipe diagonally toward the top of your ear.

e.l.f. Flawless Face Brush

$5

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EcoTools Precision Blush Brush
Best for Creamy TexturesHand-cut and shaped like a square for ultimate precision and control, the bristles on the EcoTools Precision Blush Brush provide just the right amount of pigment to give your skin the most gorgeous flush, regardless of your skin type. It’s also made from recycled aluminum and plastic.

EcoTools Precision Blush Brush

$8

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Nyx Professional Makeup Pro Dual Brow Brush
Best for Eyebrows
Brows often don’t get the attention they deserve, but the Pro Dual Brow Brush from Nyx Professional Makeup will help you to frame your eyes. Start with the spoolie to brush the brow upward to reveal any sparse spots, then use the angled bristles on the other end to fill in the gaps, before giving them one more good brush.

Nyx Professional Makeup Pro Dual Brow Brush

$9

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Eigshow Pro Precision Eyeliner Brush
Best for Eyeliner
Eigshow’s Pro Precision Eyeliner Brush is a sharply angled precision brush that can be used with powder or potted eyeliner creams to easily shape a clean, dramatic cat eye. If that smudged, model-off-duty eyeliner look is more your style, this brush can do that too.

Eigshow Pro Precision Eyeliner Brush

$12

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Energy Concealer Brush
Best Concealer Brush
A concealer brush allows you to apply your desired level of coverage with targeted precision to the areas of your face that a bigger brush can’t get to, including the under eye and the area around the nose. The Concealer Brush by Energy is tiny enough to reach every nook and cranny, but also wide enough so that you’re covering a decent amount of real estate all at once.

Energy Concealer Brush

$7

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Ducare Highlighter Fan Brush
Best for Highlighter
Fan brushes are more than just a funky design, they’re a must for anyone who uses highlighter. With light-as-a-feather goat hair bristles, the fan shape on the Ducare Highlighter Fan Brush is designed to pick up just a hint of highlighter to delicately apply powder highlighter down your cheekbone, on the tip of your nose and along the brow bone.

DUcare Highlighter Fan Brush

$5

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JessLab Powder Brush
Best for Setting Powder
With a setting powder, you’re looking to mattify shiny areas, not to cover up any discoloration, and accidentally using too much can cause a white cast or a too matte, caked-on look. You can avoid this common makeup mistake by reaching for a large brush, like the JessLab Powder Brush, that has long silky bristles to prevent you from applying too much powder.

JessLab Powder Brush

$8

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E.l.f. Kabuki Face Brush
Best Kabuki Brush
And now for the most versatile brush on the list: the beloved kabuki brush. Originally the kabuki was used only with loose powders, but thanks to the kabuki’s dense and firmly packed bristles, we’re now using it for all kinds of makeup products and textures: pressed powder, loose powder, cream and liquid formulas. The kabuki brush from E.l.f. Cosmetics features bristles that are wound tightly together at the base, but fan out at the top that deliver an airbrushed finish.

E.l.f. Kabuki Face Brush

$6

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EcoTools Makeup Brush Set
Best Eco-Friendly Set
The EcoTools Makeup Brush Set is a six-piece set, which includes an angled foundation brush, a concealer brush, an eyeshadow brush, an angled liner brush, blush brush, plus a metal storage tray. They’re all made with synthetic bristles and recycled materials.

EcoTools Makeup Brush Set

$7

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Begin Magic Lip Brush
Best Lip Brush
The standout lip brush from Begin will elevate an everyday lipstick from ordinary to extraordinary. Whether you’re carefully outlining your lips or blending together the harsh line between your lip liner and lipstick, the thin, tapered shape will give you the spot-on precision you need for the small, curvy area.

Begin Magic Lip Brush

$10

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Matto 9-Piece Brush Set
Best Travel Brush Set
Cute and compact, the Matto 9-piece travel brush set is a collection of silky soft makeup brush essentials, including an eyebrow brush, highlighter brush, two eyeshadow brushes, a concealer brush, a blush brush, a flat kabuki brush, a powder brush and a foundation brush.

Matto 9-Piece Brush Set

$12

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Zzihan Mini Makeup Brush Set
Best Mini Brush Set
These animal hair brushes with natural bamboo handles do the same job as regular size brushes but take up half the space. This six-piece set from Zzihan features a powder brush, blush brush, an angled eyeshadow brush, eyeshadow brush, eyelash and eyebrow brush. It also comes with a cute little canvas brush bag to tote with you anywhere.

Zzihan Mini Makeup Brush Set

$10

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Toodoo Dual Ended Lip, Concealer and Eye Brush
Best Multipurpose Brush
The Toodoo Dual Ended Lip, Concealer and Eye Brush works hard to line and blend lip products, dab and bluff concealer and swipe shadows across lids. Not only are these brushes multi-use, they’re also retractable, so you can toss it in your bag for on-the-go touch-ups.

Toodoo Dual Ended Lip, Concealer and Eye Brush

$10

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Beaky 5-Piece Makeup Sponge Set
Best Makeup Sponges
Some of us prefer sponges to a traditional makeup brush for an airbrushed finish, and there’s no shortage of good options, including this Beaky 5-Piece Makeup Sponge Set, which provides you with enough sponges to rotate out while you’re waiting for the others to wash and dry.

Beaky 5-Piece Makeup Sponge Set

$9

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Tarte Cosmetics The Buffer Airbrush Finish Brush
Best for Blending
“My skin looked almost airbrushed, and it completely left my skin dewy and smooth,” writes one Amazon reviewer of the Tarte Cosmetics The Buffer Airbrush Finish Brush. “I think I ended up using less foundation, too, but it gave me more coverage. I also used it to blend my concealer and it did a great job!”

Tarte Cosmetics The Buffer Airbrush Finish Brush

$34

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Anastasia Beverly Hills 7B Precision Brow Brush for Powders
Best 2-in-1
An angled brow brush is essential for all kinds of brow products, and this one from the eye-centric brand, Anastasia Beverly Hills, was designed specifically for applying powder-based brow products. Use the angled cut brush on one end to fill in arches with brow powder or for applying liner. Finish with the spoolie end to smooth product across the brow and blend for a natural-looking finish.

Anastasia Beverly Hills 7B Precision Brow Brush for Powders

$18

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It Cosmetics Live Beauty Fully Flawless Blush Brush
Best Angled Brush
A good blush brush is a hint smaller than a powder brush and for totally foolproof application, look for an angled brush, like It Cosmetic’s Live Beauty Fully Flawless Blush Brush, made with medium firm, high-quality synthetic bristles, which fits exactly underneath your cheekbone.

It Cosmetics Live Beauty Fully Flawless Blush Brush

$20

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Daubigny Hexagon Face Brush
Best Palm Brush
Sometimes you need a brush that can cover a lot of real estate, fast. And this hexagonal-shaped foundation brush from Daubigny couldn’t be easier to hold, and the bristles are surprisingly soft for how incredibly dense the brush head is.

Daubigny Hexagon Face Brush

$10

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Beauty Kate Oval Makeup Brushes Set
Best Oval Set
If you haven’t tried an oval brush yet, you’re missing out on some seriously smooth-looking skin. “I regret not getting these sooner,” says Amazon reviewer, Melissa, of the Beauty Kate Oval Makeup Brushes Set. “These brushes are seriously amazing. They blend well, pick up more product and create a flawless finish. I swear they cut down on my beauty prep time.”

Beauty Kate Oval Makeup Brushes Set

$10

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Yubi Makeup Brush
Best Design
If you prefer to apply makeup with your fingers but don’t exactly care for the mess it makes, the Yubi Makeup Brush could be the perfect brush for you. Simply pump a liquid foundation directly onto the brush or swirl it in a powder (and always tap off excess product after), then slide your fingers into the handle and lightly buff. It’s great for building coverage on days you need a little more and having your fingers directly on the brush handle gives you total control, just as if you were using your actual fingers.

Yubi Makeup Brush

$21

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Bdellium Tools Professional Makeup Brush Studio Series Sponge Applicator
Best Sponge-Tipped Brush
This sponge-tipped brush from Bdellium Tools gives you the best of both worlds: the diffused final look you’d get from an ordinary sponge, but the easiness of a traditional tool, and it can be used for nearly anything you want to be totally blended, from foundation to lipstick to eyeshadow, just don’t forget to wash the sponge tip with mild soap after every use.

Bdellium Tools Professional Makeup Brush Studio Series Sponge Applicator

$8

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Goerti Angled Flat Foundation Brush
Best Body Makeup Brush
Anyone who applies makeup to their body knows that even the widest and largest foundation brushes just won’t do—who has that kind of time? The Goerti Angled Flat Foundation Brush is a half-kabuki, half-palm brush that is designed specifically for use on the body. It’s easy to hold and coverage can be layered from sheer to full with just a few more long, easy brushstrokes.

Goerti Angled Flat Foundation Brush

$7

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EmaxDesign 12 Piece Makeup Brush Set
Most Durable Brushes
People go crazy for bamboo makeup sets, and it’s easy to see why. Bamboo is far stronger than your average hard wood handle, plus it’s more sustainable and planet-friendly than going for a brush with a plastic base. We love the EmaxDesign 12 Piece Makeup Brush Set because it offers the full range of brushes you’d ever need and those of us with big, spirally eyebrows will love the super sturdy brow brush with a mini comb on one side and an actual brush with super firm bristles on the other.

EmaxDesign 12 Piece Makeup Brush Set

$11

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Qivange Eye Makeup Brush Set
Best Maximalist Set
Some of us are minimalists and others are maximalists. And this set devoted just for creating an Insta-worthy eye makeup look is definitely for the more-is-more crowd. With 12 pieces in the Qivange Eye Makeup Brush Set, you’ll be able to swath your lids with color with small or large-tipped brushes, blend to your hearts content with a small, medium or large size crease brush, and line your eyes with a large, small or bent eyeliner brush.

Qivange Eye Makeup Brush Set

$6

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