Lily Collins

Luxury Accessories Club Vivrelle Secures $35 Million Series B Funding

Luxury Accessories Club Vivrelle Secures $35 Million Series B Funding

Since raising its Series A funding in April 2021, Vivrelle’s membership club has seen its revenue increase by 600 percent and has caught the eye of more than one notable investor.
The membership, which offers access to a variety of designer handbags and accessories to members with tiers starting at “premier” for $39 a month, “classique” at $99 a month, “couture” at $199 a month and “couture+” at $279 a month, also includes access to Vivrelle’s luxury “Borrowing” showroom and social club in Midtown, which opened in June 2022.

With the goal of accelerating growth across all aspects of its business, the company held a Series B financing round led by 3L Capital, with participation from Origin Ventures. The round successfully raised $35 Million with participation from actress Lily Collins, actress and cofounder of Fresh Vine Wine, Nina Dobrev as well as entrepreneur Morgan Steward McGraw.

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“This recent round of fundraising marks a milestone for Vivrelle we only dreamt about when launching in 2018,” says Blake Geffen, cofounder and chief executive officer of Vivrelle. “We are ecstatic to have support from Lily Collins, Nina Dobrev and Morgan Stewart McGraw, alongside the capital partners who share in our vision of transforming how consumers utilize their closets and experience luxury. We look forward to expanding Vivrelle on many fronts, including our inventory offerings, opening additional showroom spaces, and growing our hard-working team.” 

Of her investment in Vivrelle, Collins said she is “thrilled to support and invest in this female-founded company. I’ve always been a supporter of sustainable fashion and I love that Vivrelle offers accessible designer brands that feel tailored to the consumer’s individual style and needs.” 

Additionally, Dobrev said she has always “had a deep love and admiration for fashion and style. As a proponent of female-founded entrepreneurial ventures, I feel honored to support Vivrelle — a company that speaks to everything I love about fashion. I believe no one should be excluded from experiencing the luxury of designer accessories, and I’m proud to be a part of expanding Vivrelle’s ability to reach even more people.” 

Looking ahead, the company said it aims to continue revolutionizing the way consumers view their closets and “build on the changing landscape of the shared closet and luxury resale experience that drives forward its status as a vanguard in advancing accessibility and circularity.”

From 2009 to Now: 53 Pictures Charting Lily Collins’ Style Evolution

From 2009 to Now: 53 Pictures Charting Lily Collins’ Style Evolution

Before Lily Collins was inspiring the wardrobes of twentysomethings with her American-meets-French style in Emily in Paris, there was something to be said of her own sartorial sense.
The British actor first emerged on the film and TV scene in 2009, and embraced ultra-feminine and girl-next-door style early on, which she has honed to make her signature since. Her early red carpet appearances witnessed her love for vintage fashion peek through in pieces that gave her looks an old-timey charm. Think dresses paired with tights, round-toed pumps, and lots of florals. As she took on a range of roles, her wardrobe was influenced accordingly. She took on an edgier approach to her style with leather ensembles while promoting the film The Mortal Instruments, and gravitated towards princess-like dresses and corseted dresses after starring in Mirror, Mirror. Collins has also made sure to venture away from her usual style at times by going incorporating masculine pieces in her look. For a Cartier event in 2012, the actor wore a black suit by Dolce & Gabbana with a chiffon blouse, and in 2015, wore a burgundy satin suit with a plunging black top.
Her penchant for dreamy gowns naturally led her to be a fan of Arab designers, particularly, Elie Saab. Who can forget the Lebanese couturier’s lilac ombré dress she wore in 2014 and made headlines in? His floor-grazing, embroidered pieces have been spotted on the star on a number of special occasions, and so have a couple of risqué numbers by Zuhair Murad. This has also made the actor’s public appearances ones to always keep an eye out for, especially at the Met Gala. While she had been walking the red carpet at the annual event for quite a few years, her attendance in 2018 is what cemented her as one of the best dressed at the gala.
Take a look at Lily Collins’ style evolution in pictures below.
2009. Photo: Getty
2010. Photo: Getty
2011. Photo: Getty
2012. Monique Lhuillier. Photo: Getty
2012. Dolce & Gabbana. Photo: Getty
2013. Cushnie Et Ochs. Photo: Getty
2014. Elie Saab. Photo: Getty
2015. Photo: Getty
2016. Elie Saab. Photo: Getty
2016. Photo:
2017. Zuhair Murad. Photo:
2017. Elie Saab. Photo:
2017. Alexander McQueen. Photo:
2017. Dolce & Gabbana. Photo:
2018. Givenchy. Photo:
2018. Ralph & Russo. Photo:
2018. Givenchy. Photo:
2018. Photo:
2018. Miu Miu. Photo:
2018. Zuhair Murad. Photo:
2019. Elie Saab. Photo:
2019. Givenchy. Photo:
2019. Elie Saab. Photo:
2019. Giambattista Valli. Photo:
2019. Giambattista Valli. Photo:
2019. Ronald van der Kemp. Photo:
2019. Saint Laurent. Photo:
2019. Elie Saab. Photo:
2019. Photo:
2020. Saint Laurent. Photo:
2020. Valentino. Photo:
2020. Saint Laurent. Photo:
2020. Zimmermann. Photo:
2020. Celine. Photo:
2020. Chanel. Photo:
2020. Dior. Photo:
2020. Emporio Armani. Photo:
2020. Saint Laurent. Photo:
2020. Photo:
2021. Oscar de la Renta. Photo:
2021. Prada. Photo:
2021. Saint Laurent. Photo:
2021. Georges Hobeika. Photo:
2021. Ralph Lauren. Photo:
2021. Photo:
2021. Photo:
2021. Ralph Lauren. Photo:
2021. Givenchy. Photo:
2021. Prabal Gurung. Photo:
2021. Photo:
2022. Photo:
2022. Valentino. Photo:
2022. Photo:
Read Next: Lily Collins Shares Her 5 Favorite Fashion Moments

Fashion Searches Spike After Premiere of ‘Emily in Paris’ Season 2

Fashion Searches Spike After Premiere of ‘Emily in Paris’ Season 2

While the premiere of the much-anticipated second season of Netflix’s “Emily in Paris” was only this week, it seems certain fashion searches have already spiked within the first 24 hours.According to data collected by ShopStyle, a digital shopping platform owned by Ebates, searches for items worn by characters such as Emily Cooper, Mindy Chen, Camille and Julien have increased.
The over-the-top ensembles worn by the main character Emily (played by Lily Collins), which usually features an abundance of playful prints and head accessories, propelled the uptick in search, with items like berets seeing an increase of 43 percent.
Fashion queries for a striped white and blue sweater, a gingham blazer and bucket hat were each up by 42 percent. Searches for a red gown increased by 41 percent while knee-high boots were up 37 percent. Additionally, internet searches for Dior also increased by 40 percent.

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Samuel Arnold as Julien and Lily Collins as Emily in “Emily in Paris.”

Lily Collins as Emily in “Emily in Paris.”

As for searches regarding Mindy (played by Ashley Park), Emily’s best friend in Paris, sequined blazers and a red bucket bag were up 69 percent and 60 percent, respectively. Queries for a leopard coat, red dress and black fedora increased by 53 percent, 41 percent and 24 percent, respectively.
Meanwhile, fashion searches relating to Camille (played by Camille Razat), the true French girl in the series, increased by up to 80 percent, starting with a leather blazer dress. Queries for an oversize blazer, high-waisted trousers and a cropped blazer were up 50 percent, 46 percent and 44 percent, respectively.

Philippine Leroy-Beaulieu as Sylvie Grateau, Lily Collins as Emily and Camille Razat as Camille in “Emily in Paris.”

Julien (played by Samuel Arnold), Emily’s hilarious and fashionable coworker, has also stepped up his fashion game in the second season. Searches regarding a purple blazer and white pants increased by 59 percent and 38 percent, respectively. Additionally, queries for a rose suit and white button up were also up 25 percent and 20 percent, respectively.
The series made a splash last year when viewers couldn’t get enough of the characters’ style and over-the-top storyline set in Paris. It’s no wonder the costumes caught the eyes of so many, as it was designed by legendary costume designer Patricia Field, who also worked on projects such as “The Devil Wears Prada” and “Sex and the City.”
“I enjoy what I do. I feel like I do it intelligently. I have a philosophy of my own. Basically, I like happy clothes,” Field told WWD in May. “So I have tended to do successful romantic comedies through the years.”
The second season’s costumes were by Marylin Fitoussi, while Field served as costume consultant.

Ashley Park as Mindy, Camille Razat as Camille and Lily Collins as Emily in “Emily in Paris.”
Carole Bethuel/Netflix © 2021

Lily Collins as Emily in “Emily in Paris.”

Last month, it was announced ViacomCBS Consumer Products — the parent company of MTV Entertainment Studios that produces “Emily in Paris” — is further fanning interest in the hit show by selling merchandise from a clutch of top luxury houses featured on the show. It dropped online just as season two started streaming on Dec. 22, allowing viewers to buy the checkered jacket from Chanel-owned Barrie worn by Emily or the tasseled Roberto Coin earrings worn by her vivacious sidekick Mindy.
Other participating brands include AZ Factory, Eye M by Ileana Makri and Zeus+Dione, along with other Chanel-owned specialty labels: Maison Michel for hats, Goossens Paris for jewelry and Causse Gantier for gloves.

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Meet Lucien Laviscount, the New Love Interest in ‘Emily in Paris’ Season Two
Netflix Drops Second Trailer for ‘Emily in Paris’ Season 2 — Here’s Everything You Need to Know

EXCLUSIVE: Lily Collins Joins Cartier as Face of Clash [Un]limited Collection, Double C de Cartier Handbag

EXCLUSIVE: Lily Collins Joins Cartier as Face of Clash [Un]limited Collection, Double C de Cartier Handbag

Cartier has tapped Golden Globe nominated actress — and star of “Emily in Paris” — Lily Collins as the face of the its Clash [Un]limited collection and the Double C de Cartier handbag.
The new campaign is the next chapter for Collins and the Compagnie Financière Richemont-owned fine jewelry brand, adding her to the fold of Cartier Ambassadors, which include Jake Gyllenhaal, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, among others.
Both as an actress and an author, Collins has a long-standing personal relationship with the brand going back to childhood. “My mom always used to wear Cartier men’s watches when I was growing up,” she mused during a Zoom interview with WWD.

“I remember loving the oversized look of it on her wrist, and then for my 18th birthday, she gifted me a watch, saying it would be with me my whole life,” the actress said, “I just have these familial memories associated with the house.”
When the call came to front the new collection, Collins said she was a bit shocked. “It felt like part of this evolution of me growing up, it felt like an organic relationship that had been with me for so many years, but I never imaged that I would officially be a part of the family.”
Launched in 2019, the Clash de Cartier collection is the maison’s cool, youthful and edgy offering with three-dimensional spike-like studs, beads and clous carré. The Clash [Un]limited capsule collection — not yet seen by the public — expands on that narrative with an assortment of limited edition jewelry creations meant to shake up the conventions of fine jewelry. The capsule, set for launch in September, will feature spiked rings, bracelets and earrings using white gold, onyx, diamonds and amethyst, as well as two high-end watch styles offering the maison’s distinctly edgy takes on a timepiece.

“When it came to expressing the duality of the Clash [Un]limited jewelry, Lily Collins was the obvious choice,” said Arnaud Carrez, Cartier’s international marketing and communications director. “Unique and committed, Lily Collins embodies a new generation of artists who dare to reveal their different sides, sometimes classic and elegant, sometimes creative, sometimes even extravagant. In summary, people who do not limit themselves.”
Collins, who dazzled in a Cartier Magnitude High Jewelry necklace and earrings that needed its own security team at the 2019 Met Gala, explained of the [Un]limited jewelry offering, “There’s this mixture of femininity and masculinity that plays off different sides of your personality and adds a pop of the unexpected into a look or a feeling….The collection is so innovative.” Now that the world is cautiously reopening and events are beginning to resume, Collins said she could see herself sporting several of the pieces she had on set while shooting the campaign.
The images, shot by American photographer Zoë Ghertner, capture Collins in an edgy and strong light with slick hair and power dressing as a complement to the spiked baubles.

Lily Collins in the Cartier Clash [Un]limited campaign. 
Zoë Ghertner

“The graphic and boldness of pieces helped dictate the feel of the shoot,” Collins explained.
The actress recently wrapped filming season two of her Emmy-nominated Netflix show “Emily in Paris,” posting an “au revoir, Paris” picture on her Instagram last week alongside fiancé Charlie McDowell. The comedy-drama series was created by “Sex and the City” creator Darren Star and, similar to SATC, Collins’ character Emily’s clothing and accessories often garner as much attention as the storyline itself. “Clothing really dictates how you stand, sit, feel, walk and to me, that has so much to do with the way in which a character moves. It bleeds into how they feel in every scene,“ she said when asked how costuming plays into her character development.

Rings from Cartier’s Clash [Un]limited collection. 
Zoë Ghertner

“Like with Emily, it’s a world of color,” the actress said. “And just like in everyday life, how our wardrobe is an extension of who we are or how we feel about ourselves, that is exactly what costumes do for the character that you play. They are the outward representation of who they are, and for an audience, clothing says so much about who [the character is], that the character doesn’t get to say in the dialogue.”

Cartier’s Clash [Un]limited campaign starring Lily Collins. 
Zoë Ghertner

Collins says the pandemic has helped her learn a lot about herself and her capabilities as a person, and shared a bit of her self-care routine.
“I write five minutes every morning in a gratitude journal,” she said. “It’s about changing your mindset. Instead of writing things down that have happened to you, or things you are nervous about in negative way, it turns your perspective around, helping you focus on the positive.“
Another go-to for Collins over the last year and a half has been podcasts. “In the pandemic, listening to podcasts made me feel a little less alone. It felt like I was socializing in my head,“ she said.

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10 Of The Best Celebrity Looks By Lebanese Designer Georges Chakra

10 Of The Best Celebrity Looks By Lebanese Designer Georges Chakra

Georges Chakra certainly knows how to create a show-stopping look. This week one of the Lebanese designer‘s decadent creations was seen on American singer and television show host Nicole Scherzinger, who looked breathtaking in a suit from Chakra’s Spring 2019 couture collection.
Scherzinger was seen in the statement outfit while promoting her recent hit show The Masked Singer. The star wore the white suit, featuring a plunging blazer with bold metallic detailing across the shoulders and sleeves, finished with a flowing train.
Georges Chakra‘s daring and striking designs have seen him established as one of Lebanon’s best designers, adored by some of the entertainment industry’s top talents. He has become a firm favorite among many Hollywood stars, including Jennifer Lopez, Lily Collins, Chrissy Teigen, Kate Beckinsale, and Jameela Jamil with his gowns frequently featuring on red carpets across the world, as well as showcasing at Paris haute couture fashion week.
American model Chrissy Teigen was recently spotted donning a tulle tiered skirt from Chakra’s Fall 2020 couture collection, at a rally for president-elect Joe Biden and vice president-elect Kamala Harris’ election campaign, in Pennsylvania where her husband John Legend was performing.
Egyptian icon Yousra recently wore a stunning sequinned, ombrè gown from Chakra Spring/Summer 2020 collection, at the closing ceremony of the El Gouna Film Festival.
Due to the impacts of the coronavirus pandemic and the tragic Beirut explosion in August, George Chakra did not show his recent Fall 2021 couture collection at the Fédération de la Haute Couture et de la Mode.  Instead, the designer presented his collection in a digital format that still captured his signature flair, including lace, velour de soie, and silk organza, mixed with playful ruffles and voluminous styles.
Looking back at many of Charka’s designs, Vogue Arabia highlights his best celebrity looks in the gallery above.
Read Next: Meet The Finalists of the 2020 Vogue Fashion Prize, Powered by NEOM

These Are The 10 Most Influential Fashion Moments of 2020

These Are The 10 Most Influential Fashion Moments of 2020

The online platform Lyst, has released its annual Year In Fashion Report, highlighting some of the most influential fashion moments of 2020.  Although it has been a year different from most, and more stressful than most, there have still been plenty of incredible fashion moments that have generated excitement across the globe.
Lyst compiles its annual fashion report after analyzing the searches of more than 100 million shoppers over the past year. The report is broken down into categories including The Moments That Mattered and Power Dressers. These sections then reveal the moments and individuals that garnered the biggest buzz in terms of searches, sales, news coverage, and social media mentions.
It’s no big surprise that this year’s list of influential fashion moments included regal style from Meghan Markle and Princess Beatrice, as well as Hollywood glamour from Jennifer Aniston and Beyoncé.  The list also saw the re-birth of the power suit thanks to female politicians US Vice President-elect Kamala Harris and American representative Alexandria Ocasio-Cortez. Harris’ white pant suit was particularly popular.
Current Vogue US cover star Harry Styles became the first man to top this year’s Power Dressers list thanks to his suave, standout style. While the Kate Middleton effect still seems to reign supreme as the Duchess of Cambridge was the only royal to feature on the same list.
Meghan Markle did however make it onto The Moments That Mattered thanks to her emerald green Emilia Wickstead dress which she wore during her final appearance as a senior member of the royal family at the Commonwealth Service in March. Searches for the London-based label soared by 286%.
Elsewhere, continuing to create excitement, in spite of its controversy, the Netflix hit series Emily in Paris was named as part of Lyst’s Screen Style moments of the year. Vogue Arabia’s November cover star Lily Collins stars as the series’ lead Emily Cooper and was responsible for a 342% increase in searches in Kangol bucket hat after her character was featured wearing one.
Looking back on fashion in 2020, Vogue Arabia has compiled a list of the best influential moments from Lyst’s Year In Fashion.
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November Cover Star Lily Collins Shares Her 5 Favorite Fashion Moments

November Cover Star Lily Collins Shares Her 5 Favorite Fashion Moments

Lily Collins photographed by Thomas Whiteside for Vogue Arabia November 2020

With her enviable natural eyebrows and breathtaking red-carpet looks, Lily Collins always makes it to the best-dressed lists with ease. However, if the star had to choose her favorite fashion moments, she would go all the way back to when she was two years old. While on the set of her first-ever Vogue cover shoot, for Vogue Arabia’s November 2020 issue, the Emily in Paris actor sat down to talk about her most loved ensembles.
Read on, and watch the video below to find out what she had to say.

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1. It’s a Match
Lily Collins aged 2, wearing a matching red polka dot set. Photo: Instagram/ @lilyjcollins

“I was always about wearing loud, bright, and slightly obvious clothing,” says Collins. It seems even at two years of age, the actor was quite the fashionista, having already perfect the co-ord outfit. “I loved matching,” she says. “So my little red and white polka dot outfit with a matching headband was always one of my favorites.”
2. Obama’s Inauguration
Lily Collins aged 19, working as a reporter for Nickelodeon at Barack Obama’s Presidential Inauguration in 2009. Photo: Supplied

“I was reporting live from Obama’s inauguration,” explained the actor-producer. “I was about 19-years-old and it was freezing,” she added, noting that she was working as a reporter for Nickelodeon for Barack Obama’s Presidential Inauguration in January 2009. “I remember having so many layers on under that outfit and like three pairs of socks, but it was such a huge honor to be there and I remember feeling really proud. It was my first time voting and something I’ll never forget.”
3. Cannes Film Festival
Lily Collins aged 28 at the Cannes Film Festival in 2017, for the Netflix film Okja. Photo: Getty

Collins’ first and only trip to Cannes is one to remember. She attended the 2017 film festival for the Netflix film Okja, alongside castmates Tilda Swinton and Jake Gyllenhaal. “It was such a magical experience, I always wanted to be able to walk those steps and go up that red carpet with my cast,” says Collins, who wore a Ralph & Russo gown for her Cannes debut. “That fashion moment for me, that white dress with the train, that was one for the memory books.”
4. Elegant in Elie Saab
Lily Collins wearing a gown by Lebanese couturier Elie Saab at the Rome Film Festival in 2014. Photo: Getty

While promoting the romantic comedy film Love, Rosie, Collins looked breathtaking in a gown by Lebanese couturier Elie Saab at the Rome Film Festival in 2014. “It was a dress I’ll never forget because the wind picked up so intensely as we got out of the car and thank goodness it was a dress that could handle the wind,” stated the star. “In fact, I think the wind made it even more beautiful, so almost every photo had the dress had it kind of billowing in the wind and all the ombre colors really looked beautiful,” she added.
5. Enchanting Emily
Lily Collins as Emily for the Netflix series Emily in Paris. Photo: Instagram/ @emilyinparis

Playing Emily Cooper in the divisive Netflix hit, Emily in Paris, Collins got to wear many stylish outfits. However, she identified this bold green number as her personal favorite. “Emily’s character is bright, bold, and a little bit obvious and we tried to incorporate that into Emily’s clothing because it was the extension of her personality,” she explained. “This bright outfit was worn to one of the episodes where I go to an influencer’s luncheon. I just always smiled when I saw Emily’s outfits and this one was one of the ones I smiled at the most,” she added.
Read Next: November Cover Story: How Criticism and Quarantine Empowered Lily Collins

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