Levi’s

As fashion’s focus continues to shift in favor of sustainability and ethical design practices, the challenge for buyers is becoming clear: What even is sustainable fashion? How do we know if pieces marketed as ‘sustainable’ are really kinder for the environment? What are the main benefits of buying from sustainable brands?
Upcycling old garments (look to Levi’s denim) and repurposing fabrics are just two ways brands can save on waste, water usage and their impact on the environment. Reformation began by selling vintage clothing out of a small Los Angeles storefront in 2009 – now the label creates its own designs and is 100% carbon neutral. To prove its commitment to the cause, they introduced RefScale, an internal lifecycle tool that can track the environmental impact that any of their creations has on the environment. Want to know how much CO2, water and waste you’ve saved by shopping a specific piece? They can tell you.
The real trailblazer in the quest for a sustainable fashion industry (well, at least as sustainable as possible while still being able to exist), is of course, Stella McCartney. Her aim? A wholesale change of operations; a new approach that will transform a linear economy – produce, consume, dispose – into a circular one which regenerates itself in diverse, non-damaging ways. Young designers like Marine Serre and Matty Bovan are already experimenting with upcycled, DIY creations but a veritable fashion system revolution would require vast monetary and planning investments from enlightened governments. McCartney is convinced it can be done if the design fuels desire.
We may not know what this summer holds for us but if a vacation is on the cards and you’re looking for one or two buys to spruce up a capsule of longtime favorites, then why not make them sustainable? We’ve rounded up 15 chic summer-ready pieces – from denim shorts to chic beach bags – by brands that live and breathe sustainability…
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After a prolonged stint at home in your sweats, it’s finally time to step up your post-quarantine style game and there’s no better place to start than with one of SS21’s biggest trends: denim. From classic jeans to resort-ready dresses, board shorts, hats and bags, runway-inspired denim is everywhere.
While the 90s offered up iconic body-con silhouettes (thank you, Versace), today’s denim shapes are a little looser and laissez-faire. Pair jeans with sneakers and a baseball cap (Celine), add a touch of leopard (Paco Rabanne), or challenge convention by clashing an extra wide leg with a mini belt bag (Chanel).
With sustainability still high on everyone’s agenda, it’s no surprise that Levi’s and Miu Miu decided to collaborate recently on a new vintage denim collection created from past outfits. Iconic Levi’s pieces such as the 501 jeans and Trucker jacket were updated with feminine details including hand-embroidery, beading, and crystal — perfect for that summer getaway providing you can get your hands on one of the ultra-limited edition pieces.
As a packing staple that is both practical and versatile, denim is a must. We’ve rounded up 12 key buys with plenty of mix-and-match potential…
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