Level Shoes

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In celebration of the UAE’s 50th anniversary, Emirati talents took a walk from the “past to the future” with Level Shoes in collaboration with Vogue Arabia. Traveling between Dubai’s old landscapes and its contemporary sky rises, the upbeat production showcases a fashion-forward moment of unity, and Level Shoe’s nod to the Golden Jubilee.
Opening in a setting of old Dubai colored by landscapes of greenery and palm trees, the lens joins Sarah Alagroobi, Sarah Alhashimi, Rashed Al Nuaimi, Ahmad Almuhassin, and Aqib Anwar in a fun storyline. Panning to each one’s footwear, the video may just have you tapping your feet to its beats too. As things speed up, Level Shoes takes watchers on a journey from day to night, jumping from open lands to a ballroom urban Dubai, the perfect setting for a celebration of the nation’s 50th National Day.
Powered by the Chalhoub Group, Level Shoes aims to join more than 200 international luxury footwear and accessories brands with a community of over 12 regional brands under one roof. “Through such collaborations, we lead trends with unique creations that also resonate with our global visitors. Our goal is to stand out as ‘the’ inspiring space and collaborative hub that constantly delights customers from everywhere,” shared Elisa Bruno, General Manager at Level Shoes.
Always recognizable by its ornate facade within the Dubai Mall, Level Shoes has been giving avid shoppers a seamless shopping experience for years now, and also decided to open its doors in Saudi Arabia within A Concept by MUSE, while maintaining an online app that delivers to the UAE, Saudi Arabia, Oman, Bahrain, and Kuwait. “Today, when we look back on the incredible journey of Level Shoes, we are filled with pride at the way the brand has exceeded our promises. Always on-trend in offerings and perceptive about shifting demands, Level Shoes has continued to be a destination of choice for our local consumers while engaging our global audience,” revealed the group president, Patrick Chaloub.Featuring Sarah Alagroobi, Sarah Alhashimi, Rashed Alnuaimi, Ahmad Almuhassin, Aqib AnwarDirecting and Editing: Photo BoutiqueCinematography: Karim FouadFirst AC: Steven SamyStyle: Jade ChiltonHair: Olive JeanneMakeup: Michel KiwarkisProduction: Danica ZivkovicColour Grading: LZRDStyle assistant: Anusha HittalmakkiProduction assistant: Rama NaserShot on location at Jumeirah Al Qasr, Jumeirah Mina A’Salam, DIFC and ballroom at Raffles The Palm
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Cindy Bruna models the new women’s shoe collection by Private Collection. Tuxedo, Alexandre Vauthier; gloves, Guy Laroche; ring, Orlov

Timeless, luxurious, and handcrafted in Italy – Private Collection launches its first collection for women and it’s fast becoming the most coveted new shoe line.
Famous for its luxurious men’s Arabic sandals, the Italian-made brand has expanded its portfolio, launching its first women’s collection on November 1, with model Cindy Bruna showcasing the pieces, which launched exclusively at Level Shoes.
Cindy Bruna wear shoes, Private Collection. Jacket, shorts, Drome; shirt, Paule Ka, hat, Ruslan Baginskiy. Photography: Julian Torres

The debut women’s collection, which is also available on the brand’s site, focuses on empowerment, with timeless designs and a modern twist to suit all types of women. Designed and handmade in Vigevano, Lombardy in northern Italy, using the finest skins, fabrics, and crystal embellishments, each shoe is timeless and elegant, yet with contemporary flair. From sling-backs to pumps, kitten heels, mules, and slides, there’s a shoe for every wardrobe combination.
Cindy Bruna wears shoes, Private Collection; shirt, pants, Gauchere; gloves, Drome; ring, Orlov

Cindy Bruna wears shoes, Private Collection; jacket, skirt, Area; necklaces, ring, Orlov. Photography: Julian Torres

Private Collection started as a distinctive brand for high-end Arabic sandals that pay homage to the region’s timeless tradition for footwear. The brand quickly became popular for merging proud Arabian values with a passion for style. Using only the finest exotic leathers and materials and masterfully handcrafted in Italy by artisans for whom shoemaking is an art handed down through generations, each Private Collection piece carries the hallmark of unrivaled quality.
Cindy Bruna wears shoes, Private Collection; shirt, skirt, Dice Kayek. Photography: Julian Torres

Shop the debut women’s line by Private Collection here.
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Style: Mickael CarpinHair: Alexandrine PielMakeup: Kelly McClainCreative direction: Camilla Fitz-PatrickPhotography Assistant: Elias MediniModel: Cindy Bruna