Lacoste

Venus Williams’ First Lacoste Campaign Proves Fashion and Sport are the Perfect Match

Venus Williams’ First Lacoste Campaign Proves Fashion and Sport are the Perfect Match

Photo: Stas Komarovski
Signing up to become Lacoste’s global ambassador was a no-brainer for Venus Williams, a self-professed “tennis nerd”, who really knows her racket-sport history, as well as how to ace a killer drop shot on the court. Speaking on the set of her Vogue shoot, Williams shares that she has always felt inspired by brand founder René Lacoste’s game-changing approach to fashion. When current creative director Louise Trotter, a woman known for her effortlessly luxe approach to style, came along, it was a match made in heaven.
Photo: Stas Komarovski
“Her clothes really transform you once you put them on,” says Williams. “I’m into what makes you happy, and fashion and clothes make me so happy. It’s where I belong.” For a powerhouse woman at the top of her industry, it’s refreshing to hear that Williams still gets giddy at the sight of a great top – and not just the sweat-wicking kind. She loves the way Louise’s Lacoste encourages her to level up and do her best in her field and in life. “It was like role modeling for me,” she shares of working with Trotter. “Working with Louise makes me feel like I want to be better; I want to work harder; I want to dig deeper inside of myself.”
Photo: Stas Komarovski
Trotter, a tennis fan who can scarcely believe she can call Venus a colleague, is thrilled that the stars have aligned for this moment. “I can get a little bit emotional, because I’m a big tennis fan and having the opportunity to work with someone that you have so much respect for… she’s a true trailblazer,” explains Louise, who is the first woman at the creative helm of the French brand known for its crocodile logo. “I have so much respect for Venus, not just for her amazing game, but her values and the way she sees life. What she’s achieved not only as an athlete, but as a human in really pushing for women and equality and empowerment… for me, that’s such an incredible message.”
For Williams’s part, being a role model is first and foremost about how you view yourself. “You can’t really be a role model for someone else if you’re not happy with how you feel about the way you’re living your own life,” says Venus. “I just wanted to play tennis and then this whole role model thing came after, but thankfully my parents were good parents and gave us values.”
Photo: Stas Komarovski
It’s lucky for Lacoste her journey led her to the brand (Williams does not often sign brand endorsement deals). Her daily approach to getting dressed for herself is something we can all learn from. “I just wake up and I get dressed to the nines, like every day,” says the woman who transforms her wardrobe every two years. “I felt like I was waiting for my life to happen. Now, my life is so much better!” If you take one thing away from Venus Williams’s Lacoste campaign, it’s that dressing for yourself is the ultimate form of empowerment. And there’s plenty more to come.
Shop Lacoste’s latest fusion of fashion and sport now at Lacoste.com
Senior Designer: Phil JacksonPhotograph Assistants: John Bain-Griffith, Alex Kalb, John KarpLead Production Manage: Camilla BellamacinaProducer: Eolande DiazStylist: Patrick MackieStylist Assistant: Stephanie HensleyHair: Graham NationMakeup: Karina MilanDeputy Head of Production & Delivery: Jasmine DayLocal production: Select Services Miami
Read Next: How UAE’s Sheikha Latifa is Taking Sports Representation to New Heights
Originally published on Vogue.co.uk 

Harrods Pumps Up Sports Offer, Completes Men’s Floor Refurb

Harrods Pumps Up Sports Offer, Completes Men’s Floor Refurb

LONDON — Harrods has begun playing hardball in the men’s athletic market, opening a new, 4,000-square-foot space that is the final phase of a multiyear, multimillion pound refurbishment of its men’s wear offer that began in 2018.
Men’s Sports is located on the second floor, with the rest of men’s wear, and stocks gear for most activities, including cycling, yoga, golf and tennis. The space houses 20 brands, while there are nine permanent, branded shopfits including ON Running, Lululemon, the first men’s only destination for the brand in the U.K., and Rapha.
There is also a lifestyle skew, with brands including Canada’s Reigning Champ, EA7, Fred Perry and Lacoste.
Simon Longland, general merchandise manager for men’s wear, accessories and sport, said Harrods’ goal is to cater to every sporting need. “Curating the brand assortment in this room meant providing an elevation to our customer’s existing workout wardrobes, and allowing them to feel the best and most agile, no matter what way they like to work out, whether that is indoors or out.”

The nine shopfits surround a centralized, multibrand area that stocks merchandise from the Italian lifestyle brand K Way, Falke sports socks and compression wear from 2XU. There is also a pop-up space beside the permanent shopfits, and that will be occupied for the duration of 2021 by the Australian cycling brand MAAP.

Harrods new men’s sports area on the second floor of the Knightsbridge store. 
Image Courtesy of Harrods

The men’s wear redevelopment venture was designed by David Collins Studio Ltd., and the space mirrors the look and feel of the previously launched rooms, with gray and white checkered marble flooring, contemporary and clean marble pillars and cool tones running throughout for an ultra-modern air.
“Function is key and features a clean and masculine palette of metals and marbles with natural woods being less present throughout the space,” Longland said.
Since stores in England were allowed to reopen on April 12, Harrods has been forging ahead with various projects that had been put on hold during the three national lockdowns.
As reported, Harrods opened its second H Beauty unit in April, in Buckinghamshire, England. The stand-alone beauty concept opened in Milton Keynes, about 50 miles northwest of London, and is larger than the first store, which opened last September at the Lakeside Shopping Centre in Essex, just outside London.
The latest H Beauty store spans 29,000 square feet and offers products and services from more than 90 beauty brands.

MF Brands Names Marie Schott CEO of The Kooples

MF Brands Names Marie Schott CEO of The Kooples

PARIS — MF Brands Group has named Marie Schott chief executive officer of The Kooples, recruiting a retail executive with extensive experience in the lingerie segment to succeed Romain Guinier, who has left the group.
“Her entrepreneurial background and product expertise are major assets,” said Thierry Guibert, president of MF Brands Group, which also owns Lacoste, Gant and Aigle.
Schott created the Undiz brand before becoming CEO of Etam, and last year founded lingerie label AnaShaf, designed to meet demand for comfortable and stylish pieces that fit a wide range of body types.
A graduate of the HEC business school in France, Schott started her career in management consulting.

The executive is charged with increasing the creativity and desirability of The Kooples and continuing with its digital and global development, according to a company statement.
The discrete, Switzerland-based family retail company, formerly known as Maus Frères, bought the contemporary French fashion brand in 2019, with the expectation that its urban rock positioning would fit well into the group.
Founded in 2008 by brothers Alexandre, Laurent and Raphaël Elicha, The Kooples was known for youthful rock-tinged looks for men and women, including suit jackets and miniskirts as well as short, airy, floral dresses.
In October, newly recruited artistic director Tom Van Dorpe offered a 1990s-flavored, minimalist collection for the label that included a focus on floral prints, and also introduced a range of pastels, offering the metal-tipped Emily bag in lavender, for example. Van Dorpe, who studied art and business in Belgium before working as a stylist for magazines in New York, brought the men’s and women’s collections even closer together in his debut collection.
MF Brands Group warmly thanked Guinier, previously CEO of Aigle, noting he left to pursue new professional projects.

PHP Code Snippets Powered By : XYZScripts.com