La Double J

La Double J Resort 2023

La Double J Resort 2023

The printed universe of La Double J has gradually expanded to cover everything from apparel to tableware since its launch in 2015, but editor-turned-entrepreneur J.J. Martin still found ways to splash her Technicolor patterns on new items with her resort effort.
The energetic founder approached the season with an encyclopedic mind-set, delivering several capsule collections for the occasions this release is to target, ranging from opulent occasionwear for the end-of-year holiday season to swimwear options for the first toe dips into the waters of exotic seaside destinations.

Eveningwear stood out for its rich brocade jacquards, fil-coupé and sparkly embroideries as well as floral appliqués on long frocks, minidresses, cropped tops and full skirts. Matching reversible puffers and parka jackets added to the high-drama moment, offering shelter from the cold weather in style.

“There have been plenty of cheap brands copying us. So we go up, we go higher,” said Martin when questioned about the richer-than-ever occasionwear focus.
While this section embodied the maximalist pinnacle of the lineup, more quotidian pieces were just as compelling. The brand’s first silk and cotton pajama sets looked comfy and chic; a trenchcoat style introduced for urban occasions charmed both in an eye-popping floral pattern as well as a classic camel version with printed silk collar and belt; a plethora of dresses came in many new silhouettes — from flouncy to essential A-line — or cut in shorter proportions to accommodate the needs and body types of a wider audience.

Beach options were versatile, too, with bikinis and one-piece swimsuits that could transition from daytime at the sea to sunset aperitivos, especially when styled with reversible skirts or airy caftans. Footwear developed with shoe manufacturer Roveda 1995 also shone bright, including wedge sandals bedecked in the seasonal prints.
For those still demurely approaching the exuberance of La Double J’s geometric and floral graphics, Martin released a gift capsule collection comprising printed travel pouches in different sizes, reversible silk bags and headbands. Yet these items are given out carefully: once one gets a taste of Martin’s vivid world, everything else might look faded in comparison.

La Double J Takes Over Lake Como’s New Hospitality Gem

La Double J Takes Over Lake Como’s New Hospitality Gem

MILAN — La Double J has brought its vibrant prints to the Lake Como, where it debuted its first interior design project.The brand founded by journalist-turned-entrepreneur J.J. Martin took over the bar and pool area of Passalacqua, a historic estate recently turned into a luxe 24-suite retreat, which quietly opened its doors last month.
Conversely to similar, buzzy operations by other luxury players taking over hospitality facilities in strategic locations for the summer season — such as Dior’s customization of the Bagni Fiore beach club near Portofino — La Double J’s project is permanent.
A private villa since 1787 nestled in centuries-old cypress trees and olive groves, the Passalacqua property has been restored and transformed into a five-star hotel by Valentina De Santis, whose family has experience in luxury hospitality since purchasing the Grand Hotel Tremezzo — one of the lake’s most famed hotels, back to the ‘70s.

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La Double J’s takeover of Passalacqua.
Courtesy of La DoubleJ

As part of their tie-up, Martin and De Santis reimagined the poolside solarium and lounge area overlooking Lake Como with a joyful touch, as they jazzed up the space with La Double J’s colorful patterns, ranging from florals to a Passalacqua Fish motif.
Originally sourced from the archives of silk specialist Mantero, these prints were splashed on bamboo and rattan furniture, cushions, aprons and tabletop items. In addition, La Double J porcelain pieces and Murano glassware have been paired with new custom linen designs, while the retro, Dolce Vita-evoking umbrellas and sunbeds were enhanced by the juxtaposition of solid hues and the Bright Blooms print.

La Double J’s takeover of Passalacqua’s pool area.
Courtesy of La DoubleJ

Many of the items developed for the hotel — including cushions, placemats and napkins — will be available for purchase exclusively at the La Double J website starting from mid-summer 2022.

La Double J’s takeover of Passalacqua.
Courtesy of La DoubleJ

As part of its outdoor area, Passalacqua also features rose and vegetable gardens, an antique orchard, a lakeside tennis court and a private dock with the hotel’s vintage boats offered to cross the lake in style. Other services include an open-air gym in the olive grove, spa treatments in the fruit garden, yoga classes available every morning at sunrise as well as movie nights under the stars.
Standing above the village of Moltrasio, the neoclassical mansion over the years hosted prominent personalities from the music, literature, art and political worlds, ranging from Napoleon Bonaparte to Winston Churchill. The villa was built by Count Andrea Lucini Passalacqua, who worked with architect Felice Soave and designer Giocondo Albertolli to establish one of the largest estates on Lake Como.
If she opted for an eccentric touch outdoors, inside De Santis enhanced the original charm of the villa, restoring frescos and keeping every room different from the others. Suites have been set within the main historic villa, the Palazz ancient stables and Casa al Lago, which is located right on the lake. The main villa includes what is billed as the largest suite on Lake Como, a 2,700-square-foot room with lavishly decorated halls, double-height vaulted ceilings and a sweeping view of the lake.

La DoubleJ Is Bringing Joy to Milan’s Retail Scene

La DoubleJ Is Bringing Joy to Milan’s Retail Scene

MILAN — When J.J. Martin started designing products for her La DoubleJ brand, she had a clear mission: delivering items that would bring joy to people.
The editor-turned-entrepreneur is now applying the same formula to the brand’s first store, which debuts at the end of the month in Milan’s Golden Triangle luxury shopping district, on 10, Via Sant’Andrea, to be precise.
“It’s the best address in Milan, between Chanel and Banner, across from Bottega Veneta,” said Martin, who as an American living in Italy for the past 19 years is fully aware of the country’s complicated bureaucracy. “Italy’s system is not exactly business-friendly but I learn that in the end everything works out here, you just have to be patient and collaborative.”

Martin gave credit for the idea of opening a flagship during a global pandemic to her business partner and ex-husband Andrea Ciccoli, chief executive officer of The Level Group, the e-commerce partner of a range of luxury brands spanning from Dolce & Gabbana to La DoubleJ itself.
“When everybody is running away from retail, he decided that it was the right moment to invest in it. He found the store, he negotiated the lease, he really took care of that,” said Martin. “The truth is that the inspiration always comes from Andrea. The seed comes from him and then I create the tempest around the storm.”

The Milan store, which was designed by Paolo Badesco & Partners, will carry the brand’s full product offering, spanning from apparel and accessories to homeware and tableware. Founded in 2015, the company originally launched as a shoppable magazine selling vintage clothes and jewelry — one of Martin’s multiple passions — but quickly expanded into a lifestyle brand offering new collections, which are entirely manufactured in Italy.

La DoubleJ, fall 2021 
Courtesy of La Double J

“I really feel proud about supporting this incredible craft of artisans across the country,” said Martin, whose love for everything Italian also matured during her career as editor for publications that included Harper’s Bazaar, Wallpaper and The Wall Street Journal. “For 15 years as an editor, I lived with this mission of discovery and revealing new things. And this deeply influenced my work method with La DoubleJ.”
While at the beginning the brand was mainly delivering flattering, joyful dresses in vibrant prints from textile specialist Mantero’s archives, in time La DoubleJ began to introduce new, exclusive patterns, additional pieces, spanning from everyday separates to beachwear and activewear, as well as porcelain made in Verona, glasses handcrafted in Murano and tablecloths crafted just outside Milan.
Even if fashion accounts for 80 percent of the company’s total business, Martin said that during the pandemic the sales of homeware products spiked. “However, in the past few weeks, we are seeing a huge return of dresses,” said the fashion entrepreneur, who revealed that the company has been posting record sales online for the past several months.
While Martin declined to reveal the company’s sales figures, she said that La DoubleJ, which has 30 full-time employees and a network of 15 to 20 freelancers, has been profitable since the second year in business. “Ciccoli always says that if you are not profitable since the beginning, you will never be,” she said.

La DoubleJ pop-up shop at Hong Kong’s K11. 
Courtesy of La DoubleJ

The brand, which has recently debuted a pop-up shop at Hong Kong’s luxury shopping center K11, currently sells its collections in 200 stores globally. “We are very selective on who we partner with. We look for business partners embracing our vision and which feature teams that are keen to team up with ours to deliver great, unique projects,” said Martin, who over the years also collaborated with a range of labels in different fields, spanning from fashion and beauty (Fabrizio Viti, Valextra and Acqua di Parma) to furniture (Kartell) and hospitality (Pellicano Group).
Speaking to a diverse range of women, Martin is a strong supporter of female empowerment, not only at a social level, but also at a spiritual one. A yoga enthusiast — she has been practicing the discipline for 25 years — about a decade ago Martin also started a spiritual path with an energy healer “that helped me open all my doors and boosted my creativity.”
In order to inspire other women to face their issues, engage more with their spirituality and take care of themselves at a deeper level, Martin uses La DoubleJ’s social media to host practices led by experts, including gong baths or Pranayama sessions. “The Milan store will be a great stage to host this type of live events,” said Martin. “For example, in May my spiritual teacher from Sedona will host a webinar on Dream&Achieve.”
See also: 
Pandemic ‘Sparks’ Innovation Across Consumer, Retail Sector
At Retail, Innovation in High Gear
Retail Picture Bright in Mastercard’s March Report

La Double J Is Bringing Joy to Milan’s Retail Scene

La Double J Is Bringing Joy to Milan’s Retail Scene

MILAN — When J.J. Martin started designing products for her La Double J brand, she had a clear mission: delivering items that would bring joy to people.
The editor-turned-entrepreneur is now applying the same formula to the brand’s first store, which debuts at the end of the month in Milan’s Golden Triangle luxury shopping district, on 10, Via Sant’Andrea, to be precise.
“It’s the best address in Milan, between Chanel and Banner, across from Bottega Veneta,” said Martin, who as an American living in Italy for the past 19 years is fully aware of the country’s complicated bureaucracy. “Italy’s system is not exactly business-friendly but I learn that in the end everything works out here, you just have to be patient and collaborative.”

Martin gave credit for the idea of opening a flagship during a global pandemic to her business partner and ex-husband Andrea Ciccoli, chief executive officer of The Level Group, the e-commerce partner of a range of luxury brands spanning from Dolce & Gabbana to La Double J itself.
“When everybody is running away from retail, he decided that it was the right moment to invest in it. He found the store, he negotiated the lease, he really took care of that,” said Martin. “The truth is that the inspiration always comes from Andrea. The seed comes from him and then I create the tempest around the storm.”

The Milan store, which was designed by Paolo Badesco & Partners, will carry the brand’s full product offering, spanning from apparel and accessories to homeware and tableware. Founded in 2015, the company originally launched as a shoppable magazine selling vintage clothes and jewelry — one of Martin’s multiple passions — but quickly expanded into a lifestyle brand offering new collections, which are entirely manufactured in Italy.

La Double J, fall 2021 
Courtesy of La Double J

“I really feel proud about supporting this incredible craft of artisans across the country,” said Martin, whose love for everything Italian also matured during her career as editor for publications that included Harper’s Bazaar, Wallpaper and The Wall Street Journal. “For 15 years as an editor, I lived with this mission of discovery and revealing new things. And this deeply influenced my work method with La Double J.”
While at the beginning the brand was mainly delivering flattering, joyful dresses in vibrant prints from textile specialist Mantero’s archives, in time La Double J began to introduce new, exclusive patterns, additional pieces, spanning from everyday separates to beachwear and activewear, as well as porcelain made in Verona, glasses handcrafted in Murano and tablecloths crafted just outside Milan.
Even if fashion accounts for 80 percent of the company’s total business, Martin said that during the pandemic the sales of homeware products spiked. “However, in the past few weeks, we are seeing a huge return of dresses,” said the fashion entrepreneur, who revealed that the company has been posting record sales online for the past several months.
While Martin declined to reveal the company’s sales figures, she said that La Double J, which has 30 full-time employees and a network of 15 to 20 freelancers, has been profitable since the second year in business. “Ciccoli always says that if you are not profitable since the beginning, you will never be,” she said.

La Double J pop-up shop at Hong Kong’s K11. 
Courtesy of La DoubleJ

The brand, which has recently debuted a pop-up shop at Hong Kong’s luxury shopping center K11, currently sells its collections in 200 stores globally. “We are very selective on who we partner with. We look for business partners embracing our vision and which feature teams that are keen to team up with ours to deliver great, unique projects,” said Martin, who over the years also collaborated with a range of labels in different fields, spanning from fashion and beauty (Fabrizio Viti, Valextra and Acqua di Parma) to furniture (Kartell) and hospitality (Pellicano Group).
Speaking to a diverse range of women, Martin is a strong supporter of female empowerment, not only at a social level, but also at a spiritual one. A yoga enthusiast — she has been practicing the discipline for 25 years — about a decade ago Martin also started a spiritual path with an energy healer “that helped me open all my doors and boosted my creativity.”
In order to inspire other women to face their issues, engage more with their spirituality and take care of themselves at a deeper level, Martin uses La Double J’s social media to host practices led by experts, including gong baths or Pranayama sessions. “The Milan store will be a great stage to host this type of live events,” said Martin. “For example, in May my spiritual teacher from Sedona will host a webinar on Dream&Achieve.”
See also: 
Pandemic ‘Sparks’ Innovation Across Consumer, Retail Sector
At Retail, Innovation in High Gear
Retail Picture Bright in Mastercard’s March Report

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