Katie Grand

MILAN – Fila is celebrating its 110th anniversary by creating a special collection developed in collaboration with British stylist Katie Grand.
The lineup will be unveiled with a video to be presented during the upcoming Milan Fashion Week, running from Feb. 24 to March 1.
For this special project, Grand deep-dived into the Fila archives, which are located in Biella, to select a range of pieces – originally conceived for a variety of sports – that she redesigned through a modern filter.
“Fila is one of most enduring sportswear brands in existence and their archive is phenomenal, and extensive,” said Grand, founder of The Perfect Magazine. “With shoes dating back to the ‘80s and the most amazing books full of illustrations by the designer Pierluigi Rolando, – shelf upon shelf of them – it was super inspiring. I started out with seven sports categories that Fila is known for, including tennis, motocross, basketball, golf, swim, mountain and aerobic, and put archive pieces into themes. Then we worked on making the fit more contemporary.”

Fila 110th anniversary logo  Courtesy of Fila

This is not the first time Grand collaborates with Fila. At the end of last year, the stylist and the sportswear brand teamed up to create a limited-edition unisex product range for Dover Street Market’s Fluro Rebellion Holiday project.

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Originally established in 1911 as a company producing textiles and then underwear, Fila made its debut in the activewear arena in 1972 by bringing a touch of color to the traditionally all-white tennis apparel. The brand quickly expanded its presence in different sports, including hiking and ski. The image of many sport icons is deeply linked with the Fila brand, which provided technical garments to athletes such as Bjӧrn Borg, Reinhold Messner, Ingemar Stenmark, Alberto Tomba and Monica Seles.
“Fila’s spirit of innovation has guided the brand for the last 110 years,” said Fila global chairman Gene Yoon. “Throughout our storied history, Fila’s evolution has been fueled by creativity in design, performance and style. The brand has always stood out for being bold, authentic and fearless. Our rich heritage includes unforgettable moments, epic victories and legendary individuals who transformed sports and fashion.”
In the year of its 110th anniversary, Fila will also launch a celebratory micro site, that through an interactive layout will give access to a wide range of content, spanning from images to video of significant sport events.
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MILAN – Miu Miu is strengthening its connection with Emma Corrin. The British actress, who portrayed Princess Diana of Wales in season four of “The Crown,” is once again fronting the Italian fashion brand’s ad campaign. Miu Miu first tapped Corrin for its holiday 2020 campaign last October.
Further conveying a message of diversity, for spring 2021, Miu Miu also enlisted Canadian multimedia artist Allison Katz; American singer and classical musician Kelsey Lu, who plays several instruments including the piano, the violin and the cello; and models Chloé and Topsy. Miu Miu provided a few tidbits to underscore their multi-faceted personalities, in sync with the brand’s vision of women’s individualism and empowerment.

For example, Chloé is studying to obtain her pilot license and Topsy molds clay. The images capture the different sides of each woman, juxtaposing posed photos with other more personal ones.
Photographed by Steven Meisel, the campaign is called “Mind Mapping.”

Kelsey Lu in Miu Miu’s spring 2021 ad campaign  Steven Meisel–courtesy image

In November, Miu Miu’s general manager Benedetta Petruzzo told WWD that “the Miu Miu women are plural: they are a community, a multitude of women who recognize themselves in their own individuality.”