Kamala Harris

Vice President Kamala Harris’ outfit for the inauguration ceremony — a Christopher John Rogers purple coat and dress — garnered $8.2 million in Media Impact Value in the first 24 hours, according to a study by Launchmetrics.
Harris’ outfit generated $7 million in online impact and $1.2 million in social media. (Online would be considered websites, media sites and blogs, while social media would include social networks such as  Facebook, Instagram and Twitter.)
Harris, who became the first female and first Black and South Asian vice president in U.S. history, chose the look by the 2020 CFDA American Emerging Designer of the Year, and accessorized it with pearls by Puerto Rican designer Wilfredo Rosado.

Harris’ Sergio Hudson black tuxedo overcoat and dress, which she wore Wednesday night to the inaugural concert, garnered  $7.2 million in in Media Impact Value, consisting of $6.5 million online and $714,000 in social media.
Meanwhile, First Lady Jill Biden’s Markarian custom-made wool tweed coat and dress in ocean blue, garnered $5.8 million in Media Impact Value, which consisted of $4.8 million online and $1 million in social media, according to Launchmetrics. The Markarian outfit was designed by Alexandra O’Neill, a New York-based designer. She accessorized the look with Jimmy Choo nude pumps.

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President Joe Biden’s navy blue Ralph Lauren Purple Label suit, which he wore to the swearing-in ceremony Wednesday, generated $5 million overall in Media Impact Value, which consisted of $4.8 million online and $284,000 in social media.
When Harris wore a Pyer Moss camel coat Tuesday evening to the COVID-19 memorial service, it generated $3.9 million in Media Impact Value, consisting of $2.3 million online and $1.6 million in social media, according to Launchmetrics.
On Tuesday night, Jill Biden’s magenta coat and dress by Jonathan Cohen, a Mexican American designer, which she wore for the COVID-19 memorial service, garnered $2.4 million in Media Impact Value, consisting of $2.1 million online and $226,000 in social media.
Alison Bringé, chief marketing officer of Launchmetrics, believes the clothing choices will especially help propel these emerging designers.
“Christopher John Rogers garnered the most Media Impact Value from the inauguration ceremony not only because all eyes were on Madame Harris as she made history, but in large part due to the greater significance of having chosen a young, Black, gay designer to embody this landmark moment. The brand choice from both Jill Biden and Kamala Harris was a clear demonstration of the fresh perspective they wish to bring in the years to come as they make an America for everyone.
“The opportunity gave a platform to voices who don’t share the same spotlight as other internationally recognized names, propelling them to the center stage overnight,” added Bringé. “To put it in perspective, when Christopher John Rogers showed his spring collection at New York Fashion Week, the brand generated just over $1 million, while yesterday’s events accumulated upward of 8 times that — in less than 24 hours. Pyer Moss also saw a greater Media Impact Value  than compared to the  brands’ [spring 2020] NYFW event. It certainly will help their brand performance in the long term as I think that people will be paying more attention to future collections from here on out.”

The Launchmetrics data was as of 5 p.m. CET and analyzes online and social media between Jan. 19 and 21.

Although 2020 has not been the year that many hoped for, it has certainly been a time that we won’t forget. The pandemic disrupted many things, the realm of fashion among them. However, while fashion shows were canceled and red carpet events postponed, this year saw the world get creative. As we say goodbye to 2020, Vogue Arabia looks back on 10 of the biggest fashion moments of the past 12 months.
Jean Paul Gaultier’s final catwalk show
Bella Hadid for Jean Paul Gaultier’s final catwalk show. Photo: Alessandro Lucioni / Gorunway.com

At the beginning of this year, Jean Paul Gaultier announced that his SS20 couture show would be his final catwalk spectacular. The show, which took place on January 22, saw the French designer out in style, with the ultimate runway cast, featuring models Karlie Kloss, Bella Hadid, Irina Shayk, Yasmin Le Bon, and the standout appearance of former supermodel Farida Khelfa.
Zendaya goes vintage for the Green Carpet Fashion Awards
Actor Zendaya wears a vintage Versace made in the year she was born, to the Green Carpet Fashion Awards. Photo: Supplied

When Zendaya picked up the Visionary Award at the virtual Green Carpet Fashion Awards on October 10, her outfit was quick to make headlines. The actor wore a vintage slinky brown Gianni Versace dress from the year she was born, in 1996. “She was actually born in 1996, so I thought that it’d be fun [for her] to wear something from that year. It’s taking her back – if Zendaya had been of age then, maybe she would have been a Versace model,” said celebrity image architect Law Roach on Zendaya’s outfit.
Meghan Markle’s final appearance as a member of the royal family
Meghan Markle wore an emerald green Emilia Wickstead dress for her final appearance as a senior member of the British royal family at the Commonwealth Service in March. Photo: Getty

Some of the biggest news this year was Meghan Markle and Prince Harry’s announcement that they would be stepping down as senior members of the royal family. The couple officially marked the end of their royal lives at the Commonwealth Service in London, in March; and Markle showcased one of the most-talked-about fashion moments of the year, wearing an emerald green Emilia Wickstead dress.
Farida Khelfa and Jean-Paul Goude Reunite for Vogue Arabia
Farida Khelfa x Jean-Paul Goude for Vogue Arabia October 2020

The October issue of Vogue Arabia saw the iconic artist Jean-Paul Goude and his forever-muse, Algerian-French filmmaker Farida Khelfa, reunite after 30 years. The pair came together for the cover shoot, creating two unforgettable images and echoing their unique creative relationship and trust in each other. “The images that Jean-Paul creates, they stay forever. They are not something that disappears,” Khelfa shared.
Natalie Portman’s Dior cape at the Oscars
Natalie Portman in Dior at the 2020 Oscars. Photo: Getty

Natalie Portman delivered one of the most powerful feminist statements in Hollywood this year, with the black Dior gown she wore to the Academy Awards in February. The actor topped the gown with a long black coat, where the inside edge was embroidered with the names of several female directors who did not receive nominations at this year’s Academy Awards,  including Lorene Scafaria, director of the film Hustlers, and Greta Gerwig, who directed Little Women.
Emily in Paris
Lily Collins’ envious curly locks in Emily in Paris. Photo: Courtesy of Netflix

Since its launch in October, the Netflix series Emily In Paris has been the subject of much discussion throughout the world. Both loved and hated by viewers and critics alike, there was no denying that the show featured some exceptional fashion looks on actor Lily Collins. The show has also been named as part of the most influential style moments of the year, with online platform Lyst citing a 342% increase in searches in Kangol bucket hat after Collins’ character was featured wearing one.
Kim Kardashian West and Paris Hilton bring velour tracksuits back
Kim Kardashian West and Paris Hilton bring back velour tracksuits. Photo: Courtesy of Skim

Kim Kardashian West offered the ultimate early 2000s throwback this year, bringing back velour tracksuits for her Skims label. Kardashian West brought in close friend, and fellow velour-lover Paris Hilton to show off looks from her Skims collection that launched in October. “Velour is one of my favorite collection launches to date! It’s the perfect blend of 2000s nostalgia and present-day loungewear,” Kardashian West said at the time of the collection’s release.
Gigi Hadid’s maternity shoot
Gigi Hadid’s maternity shoot. Photo: Instagram/@gigihadid

One of the more exciting pieces of news this year was the announcement that Palestinian-American model Gigi Hadid was having a baby with her partner, British-Pakistani singer Zayn Malik. Although Hadid kept relatively quiet through her pregnancy and the subsequent arrival of her daughter, she released a series of images from a maternity shoot that took place in July. The stunning photos saw Hadid cradling her bump, with the model noting she was “growing an angel.”
Kamala Harris named as first-female Vice President of the United States
Vice President-elect Kamala Harris wore a white pantsuit at victory speech with President-elect Joe Biden, in November. Photo: Instagram/ @kamalaharris

In one of the most historic moments of the year, the world watched the US elect its first female Vice President, Kamala Harris, the running-mate of President-elect Joe Biden. Harris provided a statement fashion moment, signalling the re-birth of the power suit as she wore a white pantsuit, at a victory speech with Biden in November.
Emma Corrin makes her debut in The Crown as Diana, Princess of Wales
British actor Emma Corrin made her debut in The Crown as Diana, Princess of Wales. Photo: Courtesy of The Crown

British actor Emma Corrin made her debut in the fourth season of the Netflix series The Crown, in November, and her striking resemblance to the late Diana, Princess of Wales certainly didn’t go unnoticed by the world. Throughout the season, viewers saw Corrin wear replicas of many of Princess Diana’s famous outfits, including the royal blue suit worn by the Princess of Wales for her engagement photos, as well as her iconic wedding dress, originally designed by David and Elizabeth Emanuel.
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The online platform Lyst, has released its annual Year In Fashion Report, highlighting some of the most influential fashion moments of 2020.  Although it has been a year different from most, and more stressful than most, there have still been plenty of incredible fashion moments that have generated excitement across the globe.
Lyst compiles its annual fashion report after analyzing the searches of more than 100 million shoppers over the past year. The report is broken down into categories including The Moments That Mattered and Power Dressers. These sections then reveal the moments and individuals that garnered the biggest buzz in terms of searches, sales, news coverage, and social media mentions.
It’s no big surprise that this year’s list of influential fashion moments included regal style from Meghan Markle and Princess Beatrice, as well as Hollywood glamour from Jennifer Aniston and Beyoncé.  The list also saw the re-birth of the power suit thanks to female politicians US Vice President-elect Kamala Harris and American representative Alexandria Ocasio-Cortez. Harris’ white pant suit was particularly popular.
Current Vogue US cover star Harry Styles became the first man to top this year’s Power Dressers list thanks to his suave, standout style. While the Kate Middleton effect still seems to reign supreme as the Duchess of Cambridge was the only royal to feature on the same list.
Meghan Markle did however make it onto The Moments That Mattered thanks to her emerald green Emilia Wickstead dress which she wore during her final appearance as a senior member of the royal family at the Commonwealth Service in March. Searches for the London-based label soared by 286%.
Elsewhere, continuing to create excitement, in spite of its controversy, the Netflix hit series Emily in Paris was named as part of Lyst’s Screen Style moments of the year. Vogue Arabia’s November cover star Lily Collins stars as the series’ lead Emily Cooper and was responsible for a 342% increase in searches in Kangol bucket hat after her character was featured wearing one.
Looking back on fashion in 2020, Vogue Arabia has compiled a list of the best influential moments from Lyst’s Year In Fashion.
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