Jason Wu

Target Taps Rachel Comey, Victor Glemaud, Nili Lotan and Sandy Liang for Fall Designer Collection

Target Taps Rachel Comey, Victor Glemaud, Nili Lotan and Sandy Liang for Fall Designer Collection

Target has some new designer friends, including Rachel Comey, Victor Glemaud, Sandy Liang and Nili Lotan. 
The big-box retailer revealed its Fall Designer Collection on Monday. The limited-edition assortment consists of more than 180 pieces, ranging in price from $15 to $80 and sizes XXS to 4X.  

Looks from the fall 2021 Target Designer Collection by Victor Glemaud. 
Courtesy Photo

“For the past 20 years, our guests have continued to express excitement when we introduce them to new and emerging designers from across the globe, all at an incredible value,” Jill Sando, executive vice president and chief merchandising officer at Target, said in a statement. “This fall, we’re building upon that legacy and bringing together four dynamic and highly regarded designers to introduce a collection of inclusive, on-trend and timeless fashion staples to re-energize guests’ wardrobes for the fall season.”

The retailer has a long history of showcasing designers in its stores and online. In April, Target tapped Christopher John Rogers, Alexis and Rixo for its 2021 Designer Dress Collection. The company has also previously worked with LoveShackFancy, Cushnie, Lisa Marie Fernandez, Zac Posen, Anna Sui, Rodarte, Missoni, Phillip Lim, Jason Wu and Lilly Pulitzer, among others.

Pieces from Target’s fall 2021 Designer Collection by Sandy Liang. 
Courtesy Photo

Meanwhile, the company’s apparel assortment continues to grow, even with so many consumers working from home over the last year-and-a-half. In the most recent quarter, apparel sales grew 60 percent, year-over-year, thanks to strength across loungewear, innerwear, activewear, men’s wear and children’s apparel. That’s in addition to a number of private-label partnerships at Target, including Levi’s and Journelle, and the mass merchant’s own apparel brands, such as activewear label All In Motion. 
“So apparel has been one of our strengths,” Brian Cornell, chairman and chief executive officer of Target, told reporters in November. “And certainly from a market-share standpoint, one of the real highlights from our business throughout the quarter. And we certainly see that continuing as we finish up the year.”

Will American Designers Go Live in September?

Will American Designers Go Live in September?

Will big-name U.S. designers stage live fashion shows in September?
The Council of Fashion Designers of America said this week that it’s planning a mix of live and digital events for New York Fashion Week, which will run Sept. 8 through 12.
The big question is whether fashion designers are seriously considering hosting live fashion shows, and what that will entail, in terms of health and safety guidelines, room capacity and guest restrictions, socially distant seating, vaccine requirements and temperature checks, and protections for models, makeup artists’ and hairstylists’ safety. Then there’s the issue of whether international models can even enter the U.S. to walk the runways.
“With current signs of progress in the pace of vaccinations and the strategic, gradual reopening and tangible reawakening of New York City, we look forward to a strong fashion season that celebrates the best of American fashion in both physical and digital presentation format,” said Steven Kolb, chief executive officer of the CFDA.

WWD conducted a spot-check of designers asking them what their plans were for September, whether they have made up their minds or whether it was too soon to make a decision, considering how unpredictable the situation may be dependent on the COVID-19 vaccine rollout and whether the U.S. will have reached herd immunity.

Tom Ford, who is chairman of the CFDA, is planning for an in-person show during New York Fashion Week. While everything is still COVID-19 dependent, and the brand’s show will adhere to CDC and government guidelines, Tom Ford does plan to return to an in-person show, a spokeswoman said.
A spokeswoman for Tory Burch said the brand is also considering a live event during September’s fashion week. It’s all a work in progress with safety protocol top of mind.
Gabriela Hearst, as well, is planning a live show in New York at this time. Pyer Moss, Markarian and Jonathan Simkhai will each be holding live shows.
Ralph Lauren said it isn’t set to reveal its fall plans yet, while a spokesman for Marc Jacobs said he had nothing to share on Jacobs’ next collection presentation plans. Tommy Hilfiger is not going back on the calendar for New York Fashion Week.
”We are always looking ahead. We will announce our plans in the near future. We promise to be back soon with breakthrough, purpose and disruption,” said Tommy Hilfiger.
According to Vera Wang, “It’s too soon to say and it might need to be more of a game-time decision as we are going to have to monitor and follow health guidelines and prioritize the safety of our teams and the community.”
Mark Badgley and James Mischka, codesigners and founders of Badgley Mischka, like the idea of returning to a live show, but not until February. “Our feeling is that September is too soon but we would like to return to the runway in February in some way, shape or form,” they said via email.
Prabal Gurung is definitely planning to participate in New York Fashion Week, but hasn’t decided on the format. A spokeswoman for Veronica Beard said they haven’t confirmed the exact format, “but it will not be a live show.” A spokeswoman for Proenza Schouler said they haven’t confirmed their presentation method for their collection in September yet.

Companies such as Oscar de la Renta and Michael Kors said this week they haven’t formulated their plans yet for September’s show week that features the spring 2022 collections.
In fact, Kors is getting ready to virtually show his fall 2021 40th anniversary collection on April 20 at 9 a.m., which benefits the Actors Fund.
Several designers such as  Anna Sui, Alice + Olivia and Carolina Herrera were unreachable for comment on their September plans.
As reported last September, the CFDA’s Ford renamed the show schedule “American Collections Calendar” to reflect that a growing number of American designers are showing later in the season and sometimes outside of New York, whether that be in Europe, Asia or other key markets.
David Bonnouvrier, cofounder of DNA Models, brought up the fact that many models won’t be able to enter the U.S. to walk in a live runway show.
Last season, Jason Wu was among a handful of designers to stage a live fashion show and actually held live fashion shows in both September 2020 (at Spring Studios’ rooftop) and February 2021.
In February, Wu created Mr. Wu’s General Store at 666 Broadway in New York to showcase his fall 2021 contemporary fashion collection for a limited, socially distant audience. The store featured thousands of items and nearly 50 types of food, including fresh fruits and vegetables. The food for the set was provided by The Chefs’ Warehouse and after the show, Wu donated it all to City Harvest to help feed those in need.

Backstage at Jason Wu, fall 2021. 
Masato Onoda/WWD

Asked whether he plans to go live again in September, a spokeswoman for Wu said they are planning something for September but the format hasn’t been decided yet.
When asked what her plans were for September, Rebecca Minkoff, who continued to stage live “buy now, wear now” shows during the pandemic, said, “Yes, 100 percent doing a live show.”

Rebecca Minkoff’s live fashion show last September. 

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Jason Wu to Live Out a Fantasy With Mr. Wu’s General Store

Jason Wu to Live Out a Fantasy With Mr. Wu’s General Store

Jason Wu will be living out a fantasy Sunday night.
One of a handful of designers who is doing a live event during New York Fashion Week, Wu is creating Mr. Wu’s General Store at an empty storefront at 666 Broadway in New York to showcase his fall 2021 contemporary fashion collection.
Wu will create a real-life general store, based on a 1950s-era utopian farmer’s market general store. The store will feature thousands of items and nearly 50 different types of food, including fresh fruits and vegetables. The food for the set will be provided by The Chefs’ Warehouse and after the show, Wu will donate it all to City Harvest to help feed those in need.
“Mr. Wu’s General Store is my fantasy store. It’s so special because I love food,” said Wu, in an interview this week. The designer spent a great deal of his time during the pandemic cooking and trying out 150 new recipes last year for his Instagram food diary site, MrWuEats.

Produced by IMG Focus, the show will take place at 5 p.m. on Sunday before an audience of 20 to 25 people. It will feature 30 models and will be livestreamed exclusively on NYFW.com.
According to Wu, the idea for the general store came to him because he was feeling nostalgic about Americana. “I love going to the farmer’s market in New York City, and cooking has been getting me through the pandemic,” he said. Particularly from last March to June, he was living in Tribeca and there was no sign of life. Pre-pandemic, he said, he’d be busy with people coming to town and things going on, and as a creative person, he thrives on seeing and hearing and experiencing new things. But during the pandemic, he turned to home cooking to fight boredom.

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On his Instagram site, MrWuEats the designer showcases his meals every day, where he makes things from scratch and features local farmers. About two and a half years ago, Wu spent two weeks in Taiwan with his mother, Mei Yun Wu, learning her recipes, “a passing down of the baton of family tradition,” he told WWD last August. He said he’s always liked to cook, but that interest intensified in the past year. Lately, he’s cooking three nights a week.
Those in Sunday night’s audience won’t get to enjoy any of the food, and they’ll have to wear masks and adhere to safety precautions during the show. “It’s really about the concept,” he said.
After last season’s show, which was held on the Spring Studios rooftop and was a green oasis inspired by an escape to Tulum, Wu donated the 800 palm trees to the A. Visconti Garden Center in Brooklyn. That fashion show was sponsored by Lowe’s, and Wu said he received “amazing response” from it.
This season’s setting tells a different story. “The narrative is storytelling, and what’s great about fashion, is it seems disparate, but you can make it into something of a fantasy,” said Wu.
“The food theme felt very natural,” he added.
“This will strike a chord with people. This is where our life is; culturally this is what’s going on in our lives,” he said. He spent the last two months orchestrating the general store and is so excited about it finally coming to fruition. “It’s quite the process. My head has been in the grocery list,” he said.

Wu is also collaborating with Coca-Cola for the fashion show. Coca-Cola will be integrated into the set concept (Coca-Cola will be featured in the store). On the runway, some of the pieces are inspired by Coca-Cola — some are historical and archival. In addition, Wu will showcase a Coca-Cola collaboration piece exclusive with the NYFW: The Shows as part of The Drops.
This is the first time that Wu has teamed with City Harvest, which he said “is the best at what they do.” Since COVID-19 began, City Harvest has ramped up its operations significantly in order to meet the surging need for food across New York City. Now almost a year since the pandemic began in New York, the need remains massive and unprecedented. Nearly one in every three New Yorkers has visited a food pantry this year, up 250 percent since before the pandemic, according to a new analysis from Robin Hood.
To meet the need, City Harvest is more than doubling the amount of food they plan to rescue and deliver, free of charge, this year to 144 million pounds. That is more food than City Harvest has ever delivered in a year before, and about 15 percent of all the food the organization has delivered in its 38-year history.
On Valentine’s Day, City Harvest will be collecting the food, including 49 different types of produce items, dairy products such as organic eggs and cheeses, and shelf stable food items such as crackers, nuts and various spices, from Wu’s show.
The Chefs’ Warehouse, which is providing all the food, is the leading distributor of specialty food to chefs.
“It is great to see Jason’s innovative general store concept come to fruition and we are excited that he chose The Chefs’ Warehouse for his product showcase,” the company said. The Chef’s Warehouse also said that if a home chef is interested in ordering some of the restaurant-quality ingredients, they can go to shop.chefswarehouse.com for a selection of products and allenbrothers.com for meat and seafood.
All of the food will be loaded into one of City Harvest’s food rescue trucks after the show and delivered that same night to several food pantries across the five boroughs, including Children of the Light in Canarsie, Brooklyn, and distributed to New Yorkers in need.
The designer has been busy on several fronts during the pandemic, including striking a partnership last year with 1-800-Flowers, which has launched its third collection, (there will be 1-800-Flowers in the general store), expanding his bath collection with Brizio into the kitchen; launching beauty at Target last month, and releasing a collection for QVC called J Jason Wu last November.

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New York Fashion Week Will Be a Mostly Digital Event

New York Fashion Week Will Be a Mostly Digital Event

With New York Fashion Week around the corner, IMG, which owns NYFW: The Shows, and the Council of Fashion Designers of America are looking at a mostly digital event, with some exceptions.
Spring Studios will once again be the central location of activity for New York Fashion Week: The Shows, which takes place Feb. 14 through 18, with NYFW.com being the official online hub for all digital activity that is available to the industry and consumers.
This season, IMG will reveal a selection of curators for its biannual NYFW: BTS programming, which will be disclosed later this month. IMG plans to support designers with opportunities such as live-to-tape runway shows, content and look book shoots, panel discussions, talks, social activations and e-commerce. NYFW.com is free and available to view the programming, including fashion shows, panel discussions, talks and other events.

As reported, IMG was named official editorial partner of TikTok Fashion Month and will be providing content from the fashion weeks in New York, Milan, Paris and London to #TikTokFashionMonth.
“IMG remains committed to this February season in providing infrastructure, resources and innovations to help the New York fashion industry navigate safely through this intensely challenging time — keeping businesses operating and people working are critical to the survival of many brands,” said Leslie Russo, president of IMG’s fashion events and properties. “We are still in the middle of a global crisis, but feel it is important to come together as an industry to find new ways to reimagine and rebuild both now and for the future.”

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She said several designers are still deciding which formats work best for them, “but it’s great to see all kinds of ingenuity around debuting collections within the guidelines they have to work with.”
Leslie Russo  courtesy shot.

Jason Wu is having a socially distanced show with a limited, by-appointment audience that is being produced by IMG Focus, IMG’s in-house production arm. Wu’s show will be livestreamed on NYFW.com. The show takes place Feb. 14 at 5 p.m. (Wu is also on CFDA’s Runway360 and the official calendar.) Wu held an in-person show at the Spring Studios’ rooftop last September. He created a green oasis, courtesy of his show sponsor, Lowe’s, with a small, socially distanced audience.
“I am thankful to be working with IMG again for the second season and collaborating with their incredible team to navigate this challenging time. Despite this uncertain moment for everyone, I’m proud of the creative ways we are continuing to help the industry, not only for my business, but all of those that work in fashion in our amazing city,” said Wu.
Steven Kolb, chief executive officer of the CFDA, the owner of the official NYFW Fashion Calendar and schedule, is looking at nearly a complete virtual fashion week, which takes place Feb. 14 to 17.
“We were very encouraged by the incredibly positive response from the industry following the launch of Runway360 last September. As we now approach the second New York Fashion Week since the COVID-19 measures were enforced statewide, there are glimmers of hope with the rollout of the vaccines,” said Kolb. That said, he noted that the U.S. is still very much facing the height of the pandemic, and based on the designers the CFDA has been in touch with, the only in-person show he’s aware of is Wu. He believes everyone else is doing virtual.

“Given this, we look forward to Runway360’s continued growth next month and are excited to see how brands will creatively showcase their new collections using this important business tool that allows them to connect with retailers, buyers, consumers, as well as domestic and international press,” added Kolb.
Last September, the CFDA launched Runway360, a digital platform that serves as a centralized hub and business tool for the U.S. fashion community. The platform enables designers to connect directly to industry stakeholders and consumers. The portal incorporates key aspects of the designer’s business from fashion shows to press, sales and consumer activations in order to drive sales and showcase American fashion creativity.
“Whether designers show during the official NYFW dates or at another time that better sits with their business, the CFDA continues to be committed to supporting those who choose to do digital activations through Runway360,” said Kolb. “Barring any unforeseen challenges, we anticipate a return to physical shows in September, and our designers are already expressing interest in showing during NYFW then.”

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