hair care

If you’re seeing claw clips everywhere, it’s because they are.As we reach the thick of summer, it seems women and girls have traded in the regular elastic hair tie for freshly fashionable claw clips. Now, the clips commonly seen are brightly colored, bejeweled and, at times, shaped into popular motifs, such as butterflies or flowers.
Though popular retailers including Madewell and Urban Outfitters have upped their claw clip and hair accessories collections in the last year, it’s two indie brands that perhaps stand out the most in the category — Emi Jay and Chunks.
The Los Angeles-based Emi Jay, founded by Julianne Goldmark, has become one of the most popular brands for a wide assortment of hair clips and accessories. Its products feature vibrant hues, prints, adornments and fun shapes. One of her best-selling products, The Big Effing Clip, has been produced in colors like neon green, pink and blue, and seen on celebrities Dua Lipa and Kendall Jenner.

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“With Emi Jay, we come up with so many unique shapes, colors and collections that girls just really love to collect them. I’d say 80 percent of our customers always come back,” Goldmark told WWD. “As summer comes around, our products have always been perfect for it since they’re super colorful and summery. The claw clip is just a cuter, easier way to keep your hair up.”

The strong resurgence of the claw clips can also be largely attributed to the comeback of style trends from the ‘90s and early Aughts, with many consumers longing to relive that nostalgic time period through fashion, according to Goldmark and Chunks founder Tiffany Ju.
“We kind of forgot about clips for a long time,” Ju told WWD. “They were big in the ’90s, but then they kind of were relegated to the drugstore — you know, the ugly brown ones at the drugstore — so people just forgot about them. Then I think people remembered this is a part of our body that we could accessorize again, so people are now going nuts for it.”
Though Chunks had always been known for their now-signature black-and-white checkered clip, the Seattle-based brand received meteoric worldwide fame almost overnight after Jisoo of Blackpink mentioned she always carries a Chunks claw clip in a “What’s in My Bag” video for Vogue Korea. In particular, the K-pop star loves the Checker Claw and confessed to owning virtually every colorway.
After the Vogue feature, orders for Chunks from South Korea increased by 3,000 percent. “It was crazy,” Ju said.

Jisoo of Blackpink holding her Chunks clip for a ‘What’s in My Bag’ for Vogue Korea.

Vogue Korea/YouTube

According to a report by Google, searches for “flower claw clips” in the U.S. have tripled in the last year, with searches for “flat claw clips” increasing by more than 850 percent. Queries for claw clips in general reached a record high in the U.S. for the month of June.
At this point, both Emi Jay and Chunks’ distinguishable claw clips are serving as conversation-starters for people in New York City and Los Angeles, who instantly recognize the designs.
“My friends in New York City mentioned on their walk to work every day, they see girls wearing an Emi Jay clip and they always know it’s ours,” Goldmark said. “I feel like it’s a really cool connecting moment. It’s so amazing to see a brand bring people together in the simplest of ways.”
Ju agreed, saying she’s heard stories from her customers exchanging stories and connecting with others because they own a clip from her brand.

“I’ve gotten so many personal stories from our customers of these bonding moments they have in an elevator with a stranger over their Chunks,” she said. “I just love it. It’s the best thing I could hear from a customer.”

According to Google, “flower claw clip” and “butterfly claw clip” both take the top two rankings for most-searched styles, both of which are now signature to Emi Jay’s collections. Meanwhile, “checkered claw clip” rounds out the top five — that pattern is strongly associated with Chunks.
Aside from their obvious hair-based uses, claw clips are also being clipped on to handbang handles or straps as an accessory — a trend Goldmark said she has noticed.
“We realized women really want a fashionable way to put up their hair that is effortless. So many girls clip them to their purses when they go out at night, and it’s like your companion that can hold your hair back at any moment of the day,” she said. “It’s just like one of those things that you can have on you at all times.”

As ‘90s and Y2K trends continue to influence contemporary street and celebrity style, it seems like the demand for claw clips is not slowing down any time soon.
“As long as there will be cute hair clips, I think claw clips are here to stay,” Ju said. “I definitely want to stay super creative with our ideas. A lot of people have been like, ‘It seems like a trend that’s going to kind of come and go,’ but I think it just depends if the designers keep making cute stuff.”
Goldmark concurred, saying, “When people get in the habit of using something they’re really comfortable with and doesn’t dump their hair, I can’t imagine a world in which they’re not going to want that product. But it’s up to us to continue creating unique hair accessories, whether it is claw clips or other ways of keeping your hair up and out of your face or accessorizing your outfit.”

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Looking for an amazing gift for any woman or specifically the beauty lover in your life? Amazon is here to save the day. You can discover some incredible deals on the best beauty products that not only Amazon has to offer, but are the best — period. The retailer used to offer just a random assortment of products that made up their beauty section, but recently, they’ve become a destination for beauty brands  — and even created a luxury beauty section where you can buy certified luxe brands, all with the convenience of Prime shipping. 
One of the best shopping days for beauty is upon us: Amazon Prime Day 2022. And this year, Amazon is truly bringing it. No longer does the retailer offer just drugstore or budget brands – they’ve massively overhauled their offerings to include beloved and wildly popular brands, from hair to makeup to skincare, like Tatcha, Supergoop, Sunday Riley, Drybar, and so much more. And if last year’s mega beauty sale is anything to go by, all of these best-selling brands will be offering their swap for up to 40% off. Take Revlon’s outrageously popular One-Step Hair Dryer & Styler; last year this hair tool was a whopping 60% off. Let’s be honest – we never see a sale this good. Or T3’s high tech hair tools, including their hero product, the Cura Hair Dryer, which boasted a discount of 30% off. And if you need to stock up on sunscreen to get you through the last bit of summer? Amazon Prime Day’s got you covered here too, with SPF essentials from Supergoop and La Roche-Posay. Whatever beauty product you’re looking for, start your search with Amazon Prime Day and be prepared to be blown away by all the savings. And while you’re browsing, don’t forget about all the other beauty and fashion deals, too.

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Speaking of eliminating the guesswork, you can find an incredible assortment of vetted beauty gifts, including women’s perfume, skin-care tools and products, makeup gift sets, makeup kits and hair care items that all have thousands of five-star reviews. So no more staring at a wall of products at your local retailer, wondering if that blow dryer, styling tool or electric shaver is actually effective. Just simply scroll down and browse the bevy of ecstatic reviews to see if it’s the right gift for your giftee.
Of course, WWD has also done the legwork for you, scouring Amazon to find the best beauty products to snag now. From a facial steamer to one of the most popular moisturizers on the market that will make your skincare-loving friends swoon, we’ve got you covered. 
Check out the 40 best Amazon beauty products, below. 
EltaMD UV Daily Broad Spectrum SPF 40
Even on cloudy days, UVA and UVB rays pose a danger to our skin and can cause irreversible damage if not protected against. The trick for everyday SPF usage is to find a sunscreen you actually enjoy putting on, and any EltaMD formula is delightful. But this UV Daily is especially convenient as it provides both serious hydration (boosted with hyaluronic acid) and broad-spectrum UV protection. This sunscreen-meets-moisturizer has over 12,000 reviews, which is incredible for the oft-overlooked category of sun protection. One reviewer purchased this after it was recommended to her by her dermatologist, noting that the formula is “pricey, but worth it,” as it “disappears on [her] face and doesn’t look chalk.”

EltaMD UV Daily Broad Spectrum SPF 40

$30

Buy Now

Laneige Lip Sleeping Mask
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”

Laneige Lip Sleeping Mask

$22

Buy Now

Olaplex No.7 Bonding Oil
With over 25,000 reviews, this Olaplex No. 7 Bonding Oil is a hair-strengthening star. The ultra-lightweight oil has been shown to remarkably restore the texture, shine, softness and color vibrancy of hair in just a few treatments. Plus, it can help minimize frizz and flyaways and protects hair against heat (up to 450 degrees). One reviewer enthusiastically says her hair “feels so strong and healthy, is bright and shiny every day and never looks dull anymore.” She adds: “When I let it air dry, it’s never frizzy and when I blow dry it, it never feels dry. Days after washing, it still feels and looks just as great.”

Olaplex No.7 Bonding Oil

$28

Buy Now

Esarora Ice Roller
If you often wake up with swollen eyes or cheekbones after a night of salty foods or delicious cocktails, this is $18 well spent. The Esarora ice roller is placed in the freezer overnight and can be rolled on the skin in the a.m. to decongest and depuff. Plus the head of the roller detaches for easy cleaning after every use. One professional esthetician reviewed it, saying she loves to use this tool on her clients after extractions. “It drastically reduces inflammation and swelling, thereby leaving the skin in a much healthier state than if I didn’t use it,” she notes. Other reviewers commented that the ice roller is also incredibly useful for migraines and tension headaches.

Esarora Ice Roller

$18

Buy Now

Bioderma Sensibio H20 Micellar Water
This cleansing makeup remover from French pharmacy staple Bioderma has become hugely popular in the last decade, and rightfully so. The worldwide bestselling micellar water is nothing short of brilliant. It’s wonderfully delicate, making it ideal for even the most sensitive of skins, and beautifully removes impurities and makeup in a single swipe without disrupting skin’s natural barrier.

“I use it as a part of a double cleansing method,” writes one reviewer. “It’s hard to explain exactly what happens when I use this, other than it’s freaking pure magic. My face feels fresh, dewy and so dang soft. I’ve noticed that since I’ve added this product, specifically, my serums and moisturizers absorb much better and quicker. It’s not caused me to break out, and I have acne-prone skin. In fact, I think it’s possibly been reducing some of my current acne. I honestly never thought I’d love a product that cost me less than $15 this much, but I do.” Wow, sold.

Bioderma Sensibio H20 Micellar Water

$4

Buy Now

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
Any product by Paula’s Choice is worth its weight in salt, but this bestselling, viral liquid BHA exfoliant is at a whole different level. Beta hydroxy acid (BHA and also known as salicylic acid) is the one-size-fits-all solution to unclogging and clearing pores, making it the perfect for treating blackheads and acne. Yet rather than scorching the surface of the skin like most exfoliants, this formula is still gentle and non-abrasive, and it can also help with the overall appearance of redness, enlarged pores and fine lines. “If I could give it 100 stars, I would,” one reviewer says. “It’s seriously changed my life.”

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

$11

Buy Now

Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
if you’re not already using an eyelash enhancing serum, try this beauty award-winning option from Grande Cosmetics, which is boosted with vitamins, peptides and amino acids to boost and hydrate lashes. The results include longer, thicker and more lush lashes within just six weeks. “My lashes are so long, and it’s like I have a double row of lashes,” one reviewer writes. “My bottom lashes are thicker, too. I rarely write reviews but wanted to share because it really, really works.”

Grande Cosmetics GrandeLash-MD Lash Enhancing Serum

$34

Buy Now

CND SolarOil
Not only does this nail pro-beloved oil soften cuticles, but it also strengthens the nail itself. The CND conditioning treatment is infused with jojoba oil and Vitamin E and can be used multiple times a day to boost your nails’ overall health. With nearly 19,000 reviews on Amazon, this oil is not only prized by professional manicurists but also everyday customers. “I couldn’t be more thrilled this product actually helps strengthen my nails,” one reviewer says.

CND SolarOil

$8

Buy Now

Anastasia Beverly Hills – Brow Freeze
As its name implies, this Anastasia Beverly Hills product will freeze your brow hairs in place, not allowing them to budge or stray all day long, but without the stiff feel that often comes with other feathered brow products. The styling wax has a unique texture, somewhere between a gel and pomade, that allows it to provide extreme hold for hours. “It’s not tacky,” one reviewer shares. “It doesn’t make me feel my eyebrows on my face. But most importantly, it doesn’t flake and look like I have eyebrow dandruff, like most of the heavy-duty brow gels. It’s an all-around great product.”

Courtesy of Amazon

Anastasia Beverly Hills – Brow Freeze

$23

Buy Now

Supergoop! Unseen Sunscreen
Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”

Supergoop! Unseen Sunscreen

$34

Buy Now

iS Clinical Cleansing Complex
Have you checked out Amazon’s Professional Beauty section? The well-curated and certified authentic category highlights professional, often dermatologist-created brands that traditionally could only be found in dermatology offices and spas. Among the selection, you’ll find a variety of brands that pros rely on, like iS Clinical, Glytone, Obagi and more.
Speaking of really well done, this iS Clinical cleansing gel is a dream for any and all skin types. It simply cleanses the skin effectively, without stripping the natural barrier and drying out essential oils, which is a task many cleansers cannot accomplish. One reviewer notes that a little goes a long way with this cleanser, so it will last much longer than you expect. “It doesn’t dry out my skin but has that clean feeling that makes you feel so fresh,” the reviewer writes. “My face has never felt so amazing and I don’t think I’ll ever use another face wash again.”

iS Clinical Cleansing Complex

$45

Buy Now

Obagi Hydrate Facial Moisturizer
While we’re on the topic of Amazon’s Professional Beauty section, check out Obagi. The dermatologist-created brand has been around for decades. Thankfully, the Hydrate Facial Moisturizer is becoming popular because it’s glorious. It’s lightweight yet super hydrating and is a universal fit for almost all skin types. “I love this moisturizer,” one reviewer writes. “It goes on velvety and absorbs beautifully. I’ve been using this with the Obagi system for 11 years now. I’m 66 and people tell me my skin looks great.” (The reviewer included a picture with her review and can confirm she’s glowing.)

Obagi Hydrate Facial Moisturizer

$51

Buy Now

Tatcha The Dewy Skin Cream: Rich Cream
Tatcha is a celebration of Japanese beauty, and this bestselling Dewy Skin Cream is a celebration for your skin. It’s one of the softest, most hydrating and universally beloved moisturizers you’ll ever try. The rich, antioxidant-packed formula is ideal for anyone and everyone, but particularly those with drier skin or in harsh, colder weather. “I’ve tried so many other face moisturizers and this is by far the best ever,” one reviewer says. “It’s worth the price.”

Tatcha The Dewy Skin Cream: Rich Cream,

$68

Buy Now

Eau Thermale Avene Thermal Spring Water
For over 270 years, Avène has perfected its formulas to cater to sensitive skin. And the brand’s famed Thermal Spring Water is what it’s known best for. Not your average water, this version has a proprietary postbiotic ingredient that is biotechnologically extracted from Aquaphilus Dolomiae, a unique bacteria found exclusively in Avène Thermal Spring Water. This thermal spray can restore the skin’s barrier, while also calming and soothing skin. The spray has over 7,000 positive reviews on Amazon, too, many of which mention how ideal the formula is for all skin types, but particularly those that are more sensitive. In fact, it’s even ideal for the most sensitive skin: eczema. “Before I sprayed it on, I was covered in dry, red patches, itched like there was a colony of ants under my skin and had about given up my sanity,” one reviewer writes. “After I sprayed myself head to toe, the itching was gone and my most stubborn patches were 80% improved after about an hour of spraying.”

Eau Thermale Avene Thermal Spring Water

$14 
$10

Buy Now

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush
Perhaps no other Amazon beauty product is as highly reviewed as this hair-dryer brush, with over 274,000 reviews. For under $35, you can get a cult-status product that dries and styles your hair in just one step. My “silkier-than-silk style was accomplished by this miracle of a brush in eight minutes (several more minutes were lost to running my hands through my hair and flicking it over my shoulder while smiling coquettishly in the mirror),” one shopper commented. “If you struggle with an overabundance of hair like I do, seriously consider giving this amazing contraption a try.”

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

$59 
$34

Buy Now

Nyx Professional Makeup Ultimate Shadow Palette
This eyeshadow palette from Nyx will be a long-term staple in your makeup kit. The colors are perfect for any season and can be used to create nude daytime or glam looks for cocktail hour. And over 23,000 people have reviewed it, with many remarking about how remarkably blendable the shades are. “10/10 my favorite palette I own,” one reviewer says. “It’s so gorgeously pigmented and buildable when applied with a brush.”

NYX Professional Makeup Ultimate Shadow Palette

$18 
$11

Buy Now

La Roche-Posay Toleriane Hydrating Gentle Cleanser
A gentle cleanser is an absolute necessity, and La Roche-Posay’s Toleriane Hydrating Gentle cleanser is among the best. It cuts through oil and makeup while still being super gentle and nourishing to the skin. Nearly 16,000 reviewers love this cleanser, too. “Exactly what skin needs to not grow acne or harbor bacteria,” one review writes. “Non-foaming, which you get used to. Rinses very easily. A new Holy Grail cleanser to replace your Cetaphil.”

Neutrogena Rapid Wrinkle Repair Retinol Night Moisturizer
Neutrogena’s cost-effective retinol moisturizer is a great way to prevent deepening wrinkles while healing the fine lines that have already appeared. It also contains hyaluronic acid and a glucose complex, both of which work to hydrate and nourish the skin. Nearly 17,000 people have given the moisturizer five stars, saying it delivers the results of a product worth three times its $15 price point. “You will never be sorry for trying this,” says one shopper. “I am 68 and people think my daughters are my sisters. Your face will thank you for using this.”

Neutrogena Rapid Wrinkle Repair Retinol Night Moisturizer

$19.99 
$15.00

Buy Now

Foreo Bear Smart Microcurrent Facial Toning Device
Foreo’s newest device is determined to tighten and firm your face. Featuring a combination of stimulating microcurrents designed to tone the skin and the brand’s trademarked T-sonic pulsations to relax facial muscle tension points, the Bear should visibly smooth the appearance of fine lines and wrinkles. And, it’s the ideal device for those that want a more foolproof microcurrent option. The Bear has a series of two-minute-long “workouts” and a trademarked Anti-Shock System that guarantees a quick, shock-free treatment every time. “In as few as five minutes, you can get an instant glow, increase the penetration of your skin-care products and give your skin a surgery-free lift,” one reviewer says.

Foreo Bear Smart Microcurrent Facial Toning Device

$299 
$177

Buy Now

Klorane Dry Shampoo with Oat Milk
50 years after Klorane launched the world’s first dry shampoo, the brand created this iconic oat milk version. The award-winning dry shampoo still functions as a classic Klorane dry shampoo by eliminating oil and dirt and adding volume and texture, but this version includes organically harvested oat milk for an ultra-gentle and scalp-soothing experience. It’s ideal for those with more of a sensitive scalp who find traditional dry shampoos irritating. “I have tried several different dry shampoos– – both the aerosol and the powder ones,” one reviewer writes. “Both have a tendency to irritate my scalp and weigh my hair down if I overdo it…but not this product.”

Klorane Dry Shampoo with Oat Milk,

$20

Buy Now

Hero Cosmetics Mighty Patch Surface
This bestselling version of Hero Cosmetics’ Mighty Patch Surface with over 84,000 reviews has acne quaking in its boots. The Hero Cosmetics zit patches are designed to work particularly well, as they’re made to have 50% more pure medical-grade hydrocolloid than other brands, allowing them to shrink a zit in mere hours. “I do not claim to understand the science behind these tiny miracles, but they have changed my life,” one reviewer writes.

Hero Cosmetics Mighty Patch Surface

$17

Buy Now

Mario Badescu Drying Patch
Speaking of shrinking zits, Mario Badescu’s iconic pink-tinted Drying Lotion is a game-changer. Since the 1960s, the Drying Lotion is the OG solution that targets surface blemishes while you sleep with fast-acting salicylic acid, sulfur and calamine. But rather than having to deal with the liquid, the brand has reformulated the potent mix into an acne patch. “Works just as good, if not better, than what my dermatologist prescribed for pimples/hormonal acne, and the convenience of it being a patch makes it easier to travel with compared to the drying lotion that once broke in my suitcase,” one reviewer notes.

Mario Badescu Drying Lotion

$17

Buy Now

Jordan & Judy Touch Screen Vanity Mirror
Perfect your makeup application process with one of the best lighted makeup mirrors. It’s lined with LED lights, offers adjustable angles, and can be recharged thanks to a convenient USB cable. This Jordan & Judy vanity mirror is a great option for people who are hoping for an option that they can travel with as well. “For the price, simplicity, and modern design, this makeup mirror is the best in the market,” one reviewer writes.

Jordan & Judy Touch Screen Vanity Mirror

$28 
$14

Buy Now

Sigil Solutio Eau De Parfum
Inspired by his own nostalgic scent memories, self-taught perfumer Patrick Kelly set out to recreate moments through his line of long-wearing, natural fragrances. The perfumes really linger too; they’re handcrafted using natural flower and plant extracts, blended for intensity and long wear. This Solutio scent is perfectly fresh and crisp, with notes of lime, labdanum and cypress for a one-of-a-kind fragrance gift for yourself or a loved one.

Sigil Solutio Eau De Parfum

$130

Buy Now

Clé de Peau Beauté Volumizing Cream Supreme
One of Clé de Peau Beauté’s newest innovations is this rich cream made to plump, firm and moisturize skin, mimicking skin’s natural collagen for a filler-like effect (think visibly plumper checks and more defined facial contours). Powered by watercress, houttuynia and peony root extracts, this reparative cream is ideal for all, but perhaps will be most loved by the skin-care lover in your life.

Clé de Peau Beauté Volumizing Cream Supreme

$375

Buy Now

RéVive Moisturizing Renewal Cream
Brand founder Dr. Gregory Bays Brown has been pioneering Epidermal Growth Factor (EGF) for decades — whether for helping burn victims heal quickly, reducing signs of skin aging or increasing skin renewal. Powered by his patented Bio-Renewal Technology, this powerful Renewal Cream is the brand’s bestseller. Along with glycolic acid, this cream gently exfoliates, re-texturizes and moisturizes skin, working overtime as you sleep to help eradicate imperfections and visibly diminish fine lines.

RéVive Moisturizing Renewal Cream

$195

Buy Now

Honest Beauty Crème Cheek Blush
This talc-free blush from Honest Beauty is incredibly creamy and super buildable. It’s perfect for summer days as it stays on super well and would be ideal for both minimal or dramatic makeup looks. “Melts onto moisturized skin, but doesn’t disappear, for a natural flushed look,” one shopper comments.

Honest Beauty Crème Cheek Blush

$15 
$10

Buy Now

D.S. & Durga I Don’t Know What Fragrance Set
For the impossibly cool person in your life, this fragrance set is wonderfully unique. Meant to be worn alone or as a fragrance enhancer with other scents, D.S. & Durga’s “I Don’t Know What” kit has smokey notes of bergamot, vetiver, amber and sandalwood. Plus, if anyone asks you what fragrance you’re wearing, you’ll get to say “I don’t know what I’m wearing,” and that’s fun.

D.S. & Durga I Don’t Know What Fragrance Set

$332

Buy Now

Panasonic Nano Ionic Facial Steamer
Forgo an expensive spa facial using this at-home facial steamer from Panasonic. It emits nano-sized steam particles in cycles of six minutes. Not only will it soften and moisturize your skin so that it’s better suited to soak up skin-care products, but it will also soothe irritated skin so you can truly relax. “You will be able to see significantly clearer and brighter skin the next day when you wake up,” one reviewer writes.

Panasonic Nano Ionic Facial Steamer

$28 
$14

Buy Now

Glytone Mild Gel Cleanser
Glytone is the brand your dermatologist is probably using at home, and it’s a continuous favorite of those in the know. It’s a great at-home solution for acne, hyperpigmentation or uneven texture. This mild gel cleanser from the brand is especially popular on Amazon, where users love it for its gentle, acne-fighting results. One reviewer explains she’s been using this cleanser for over 12 years after it was prescribed by her dermatologist. “For the longest time, all I did for skincare was use this and follow with a lotion,” the reviewer writes. “I would get so many compliments on my skin and I swear by this. My skin type varies throughout the seasons and this levels it out without fail.”

Glytone Mild Gel Cleanser

$32

Buy Now

René Furterer Complexe 5 Stimulating Plant Concentrate
The idea that you can get a celebrated brand like René Furterer on Amazon shows how luxe the mega-retailer has become. This brand has been trailblazing healthy scalp-focused products for over 60 years, and this stimulating treatment is the perfect example of it. The concentrated pre-shampoo serum detoxes the scalp, helping to remove excess sebum, sweat and product buildup so the scalp can restore its balance and thus the overall health of the hair. “This stuff is truly amazing,” one reviewer says. “I figure that the products I’ve used in my hair have created pretty uncomfortable scalp issues for about 15 years, and this miracle elixir cleared it up in five days.”

René Furterer Complexe 5 Stimulating Plant Concentrate

$50

Buy Now

The Body Shop Drops of Youth Concentrate
This lightweight gel serum from The Body Shop contains three different plant stem cells, as well as 99% natural ingredients to leave your skin feeling moisturized but not greasy. It’s also paraben- and silicone-free. “The crepiness around my eyes is nearly gone; my skin feels soft, supple and looks younger and healthier,” one customers raves. “I love, love, love it!”

The Body Shop Drops of Youth Concentrate

$36 
$30

Buy Now

Omorovicza Midnight Radiance Mask
Hailing from Budapest, the spa capital of the world, comes the luxury Hungarian skin-care brand Omorovicza. This brightening, overnight face mask from the label is packed with salicylic acid and sand lily extract, and practically melts into skin. You’ll wake up to a smoother, more radiant complexion that has a remarkable reduction in dark spots and discoloration.

Omorovicza Midnight Radiance Mask

$125

Buy Now

Royal Fern Phytoactive Hydra-Firm Intense Mask
Formulated by German dermatologist Dr. Timm Golueke, Royal Fern has antioxidant-rich formulas that stimulate cell growth, deeply moisturize and are anti-inflammatory. This iconically hydrating and firming mask is especially a dream for dry or irritated skin and is perfect for an overnight treatment. It’s a fabulous gift for all skin types — consider gifting it to a loved one, then get the whole family in on the masking fun.

Royal Fern Phytoactive Hydra-Firm Intense Mask

$180

Buy Now

Neutrogena Hydro Boost Daily Face Moisturizer
If you’re a fan of the Tatcha Water Cream, not only is this an amazing dupe, but an amazing option all on its own. It’s a lightweight gel moisturizer jam-packed with hyaluronic acid, which makes it the perfect option if you’re looking for something that can double as a primer under makeup.

Neutrogena Hydro Boost Daily Face Moisturizer

$18 
$7

Buy Now

SkinMedica TNS Serum
This is the serum for you if you’re struggling with fine lines, wrinkles or dark spots. SkinMedica’s serum contains natural growth factors that help the skin cells regenerate rapidly. And it’s also super gentle and soothing. One reviewer notes that her doctor told her that “all the top doctors and aestheticians recommend this product and it’s the one that he and his staff all use.”

SkinMedica TNS Serum

$281 
$238.85

Buy Now

Dose & Co Pure Collagen Powder
Not only does collagen support your hair, skin and nail health, but it also improves your skin’s elasticity to reduce the signs of aging. This Dose & Co powder also contains peptides, and it’s completely flavorless, which makes it the perfect option for throwing into a coffee or a smoothie. “I have two tablespoons every morning,” one reviewer comments. “I’ve noticed such a big difference in my skin, hair and nail’s strength.”

Dose & Co Pure Collagen Powder

$24 
$22

Buy Now

Korres Greek Yoghurt Probiotic Superdose Face Mask
In addition to Greek yogurt, which contains probiotics, this Korres formula has aloe leaf extract, which is rich in Vitamins A and B, and folic acid. It also contains rice extract, which works to soothe irritated skin. “Soft and gentle on my skin,” one reviewer writes. “I have very sensitive skin also, and it didn’t bother it at all.”

Courtesy of Amazon

Korres Greek Yoghurt Probiotic Superdose Face Mask

$49 
$36.75

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DHC Deep Cleansing Oil
DHC’s gentle cleansing oil is a cult-favorite, and for good reason: It leaves your face feeling squeaky-clean without making it feel dry. With over 10,000 reviewers, this OG cleansing oil is a must-have. As with many cleansing oils, the trick is to apply it to dry skin, massage it in, add a few drops of water to the palms, gently massage it in again as it turns milky and then wash it off. “This is my favorite makeup remover and cleanser,” a reviewer notes. “It’s extremely gentle, yet highly effective.”

DHC Deep Cleansing Oil

$28

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Costa Brazil Moonlight Body Oil
Created by Brazilian designer Francisco Costa, Costa Brazil is focused on celebrating sustainability. Fashionable friends will treasure anything from this thoughtful beauty line, but particularly this Moonlight body oil that’s rich in antioxidants, omegas and vitamins. Boosted with a good-for-you blend of kaya, cacay, babassu, acai and bacuri butter, this oil absorbs quickly, hydrates deeply and smells incredible.

Costa Brazil Moonlight Body Oil,

$98

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Eid al-Fitr is a special time for everyone, and while we are almost past the halfway point of this Ramadan month, there is nothing better than prepping  for the celebration of the new moon by choosing gifts for the most special people in your life. After the period of fasting, Eid is a time to come together and share good times with friends and family. Make 2022’s Eid al-Fitr memorable with gifts that loved ones are sure to remember forever. Below, Vogue Arabia’s beautify gift edit for Eid al-Fitr 2022.
Loewe Paula’s Ibiza Electric EDT

Treat friends with this eccentric Eau de Toilette from Loewe this Ramadan. The woody floral scent is inspired by the Ibizan Balearic Islands known for its playful spirit, and a fragrance like this one should suit the friend who is usually the first to want to get together and celebrate after the long fasting month.
Aesop Aganice Aromatique Candle

Candles are always a lovely gift idea to give during Eid, and luxury brand Aesop’s latest Aganice Aromatique candle is described as “a place of many mythologies”. Inspired by historical Grecian stories, the enchanting scent includes a seductive clove and mimosa scent, with a hint of tobacco.
Lush Light the Night Bath Set

Why not celebrate the new moon with this beautifully wrapped gift box from Lush? The full set includes a decadent Sticky Dates Shower Gel and Light the Night lantern-shaped bath bomb. The cruelty-free brand has a whole range of gifts dedicated to the Holy Month of Ramadan.
Sunday Riley Pro Vitamin C Kit

A kit with a zesty kick to gift to skin care lovers this Eid, Sunday Riley’s pro-vitamin set promises to hydrate and illuminate skin whilst reducing the appearance of dark spots and pigmentation. This multi-piece kit includes a vitamin C serum, face oil, moisturizer and an eye cream, which will work as great skin saviora after the fasting period.
Gisou Honey Infused Hair Care

Gisou’s four-piece hair care set, enriched with honey extracts, makes an unforgettable Ramadan gift. This sustainable brand may be relatively new to the market, but is sure to turn heads for those seeking luscious locks. Gisou’s rich ingredients include Mirsalehi honey, almond oil and coconut oil, which are all staples for healthy hair.
Sephora’s Collectible Edition Special Gift Set

Designed by award-winning Saudi artist Fida Al Hussan, who is renowned for her story telling, this Ramadan special gift set includes seven items from brands including Make Up For Ever, Huda Beauty, Tarte, and more. In a nutshell, the perfect gift for makeup lovers this Ramadan.
Guerlain Epices Exquises EDP

Inspired by an ode to the East, this seasoned fragrance is influenced by the aroma of coffee. The spicy blend of pepper and cardamom give the scent a unique tribute to Arabic cultures. Accented with gold packaging, the bottle honers the tonal sands of the desert, and couldn’t be more apt for Eid.
La Prairie  Skin Caviar Eye Cream

Skin can look worse for wear when drastic changes have been made to sleep patterns and diet, and the first skin issue to arise is likely to be puffy dark circles due to low water intake and lack of sleep. La Prairie’s caviar extract eye cream is designed to firm the under eye and reduce dark circles with ginseng and hyaluronic acid.
Myriam.K Paris Ramadan Kareem Box Set

Another beauty set dedicated to this special time, the Myriam. K Paris seven-piece gift box is packed with hair goodies.  This luxurious set includes hair care and supplements including a power mask, detoxifying hair oil, and a supply of vegan hair vitamins. If that wasn’t enough, a beard oil is also part of the set—a great mini gift to make the men feel just as special.
Beautifect Makeup Organizer

With  the Beautifect makeup organizer, it might be time to throw away any unnecessary or old makeup. The compact organizer has LED light features with five color modes and brightness settings, making it travel-friendly for the friend who loves going away during Eid.
Rituals Oud Candle Collection

A gift worth lighting every day, the Rituals Arabian-inspired candles last up to 50 hours once lit. The aromatic fragrance of the oudh and patchouli candle is enriched in rich spices, and comes in deep black and gold packaging that makes it the ideal gift for new homeowners, and iftar hosts.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Learning how to tame our hair, I’d argue, is the great equalizer of humanity. Frizzy, dried ends and hair that just isn’t working — we’ve all been there. And people with naturally curly hair can often feel this struggle a little more deeply, unless preventative measures are taken. 
As anyone with curly hair can attest, they usually fall within two categories: Those who embrace their natural texture and those who fight tooth and nail against it. But however you choose to style your curly hair, starting with a solid foundation of healthy, hydrated hair is not as simple as it sounds. In fact, sudsing up with regular shampoos and conditioners will leave curly hair dry, dull and frizzy — a definite no in our book.

Why does curly hair need a specific conditioner?
“Curly hair tends to be much drier than those with straight hair because the natural oils from the scalp are unable to travel throughout the hair shaft and distribute moisture evenly, resulting in dry and fragile hair,” explains celebrity stylist Andrew Fitzsimons.

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What’s even more challenging, says celebrity hairstylist and co-founder of Flawless by Gabrielle Union, Larry Sims, is “the tighter the curl, the drier it becomes.” And the solution? “You have to make sure that you consistently give your hair deep conditioners. It’s moisture, moisture, moisture for curly hair.” 
And yet, even with all the curly hair products out there, it’s not so simple to find the best conditioner that will enhance your specific hair type and curl pattern while addressing common curly hair concerns, like frizz and damage. 
“There are many factors that go into finding the best conditioner for your hair type,” says stylist Annagjid “Kee” Taylor, who adds that each hair type is further broken down to subcategories to reflect various hair textures. “This makes it easier to pinpoint the best ways to manage your hair type. You want to pay close attention to your curl pattern, porosity and thickness.”
For example, a lightweight hair conditioner designed for wavy type 2 hair just won’t cut it when it comes to type 4 ringlets or coils. “Type 4 needs significantly more hydration,” says Taylor. “Type 4 requires products that are thicker and creamier in consistency, but these products would weigh down type 3, making it flat, oily and without bounce.”
Top Conditioners for Curly Hair of 2022
What should I look for in the best conditioners for curly hair?
“All curls have different needs,” says stylist Christin Brown. “Someone with straight to wavy hair may only need light moisture, versus type 3 or 5 curls that need maximum moisture and maybe even a leave-in conditioner, too.” 

She recommends staying far away from conditioners with sulfates and silicones, which can dry out hair in a snap. Look for coconut-derived ingredients or avocado and grapeseed oil as opposed to “ingredients you can’t pronounce.”
Conditioners for Type 2 Hair: “Type 2 hair ranges from slightly S-waved hair and it’s usually fine, to a wave pattern closer to a true curl that tends to frizz easily,” says Fitzsimons, who adds that people with this hair type should use products that won’t weigh their hair down. “Avoid products that are heavy, so lots of waxes, oils and creams fall into the no-go category.”
Conditioners for Type 3 Hair: Sims describes type 3 as a solid step up from type 2, forming a clean, definitive S-shaped curl that tends to be thicker at the root. “With 3, you definitely have to make sure you have moisture in your hair,” he says. “Go for products that feel a little heavier, like creams, for type 3 texture because it’s a little more absorbent and I’d also do a leave-in conditioner.”
Conditioners for Type 4 Hair: “The jump to type 4 is hair that’s coarser and way more thick than type 3,” says Sims, who suggests looking for heavy, oil-based creamy conditioners. “The biggest challenge for type 4 is moisture, and I would do a leave-in on a daily basis.”
Learn how to master your curl regime — once and for all — with these celeb stylist-approved recommendations and tips. 
Related Stories:
The 12 Best Hair Dryers for Curly Hair That Leave Locks Shiny & Bouncy
The Best Shampoos for Curly Hair
Flawless by Gabrielle Union Detangling Leave-In Hair Conditioner
Best Leave-In Conditioner for Curly Hair
Sims recommends a leave-in conditioner for every type of curly hair and his go-to is this multi-use conditioning spray. “It’s infused with Brazilian Bacuri butter, shea butter and coconut oil,” he says. “It’s lightweight, super moisturizing and it’s great for people who want to do blowouts but it’s also great for people that rock their curly or natural hair, that kind of wash-and-go type of girl.”

Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner

$10

Buy Now

Living Proof Curl Conditioner
Best Conditioner for Thick Curly Hair

One of the cult brand’s more recent launches, this do-it-all curl conditioner is worth the hype. Living Proof moisturizes, detangles and defines curl groupings, courtesy of their innovative emollient-based curl technology — developed with MIT scientists — blended with strengthening amino acids for more manageable curls. This is a heavier formulation best suited for thick hair and S-shaped curls; the mix of shea butter and oils could make type 2 wavy hair look a little too shiny.

Living Proof Curl Conditioner

$32

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DpHue Apple Cider Vinegar Detangling Conditioner
Best Natural Conditioner for Curly Hair
This vegan, ultra-light conditioning rinse from celebrity stylist Justin Anderson‘s brand, DpHue, is perfect for wavy and type 3 hair. It capitalizes on a mix of natural ingredients, starting with a base of the gently powerful apple cider vinegar to moisturize and sunflower seed extract to protect hair color, along with super conditioners argan oil, aloe vera and lavender extract for a boost of shine and softness.  

DpHue Apple Cider Vinegar Detangling Conditioner

$30

Buy Now

Bumble and bumble Curl Starter Set
Best Shampoo and Conditioner Set for Curly Hair 
This Bumble and bumble set provides everything you’ll need for a top-notch curl care regime. The smartly formulated 3-in-1 conditioner is especially beginner-friendly and can be used as a traditional rinse-out, a leave-in or a co-wash.

Bumble and bumble Curl Starter Set

$30

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Ouidad Coil Infusion Triple Treat Deep Conditioner
Best Deep Conditioner for Curly Hair
“Deep conditioners are great for curly hair,” says celebrity stylist Irinel del León, who is known for her curly hairstyles. “This one by Ouidad has nourishing ingredients, like black castor oil to strengthen the strands against breakage, as well as avocado and grapeseed oils for moisture.”

Ouidad Coil Infusion Triple Threat Deep Conditioner

$38

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Davines Love Curl Conditioner
Best Detangling Conditioner For Curly Hair
“Hair is weaker when it’s wet,” says Taylor. “You want to make sure that when you’re handling wet hair, you’re being as gentle as possible, no matter the curl type.” She recommends using a conditioner, like Davines Love Curl Conditioner, with lots of slip and this lightweight conditioner filled with proteins and vitamin B help to make curls elastic and bouncy — and easy to comb. “Always use a wide tooth comb and take your time when brushing your hair.”

Davines Love Curl Conditioner

$14

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Davines LOVE Curl Conditioner $34

Twist Primed & Co. Conditioner
Most Affordable Conditioner for Curly Hair
Use this ultra-rich nourishing conditioner as a normal daily conditioner or as a primer before styling to add extra moisture into hair. “Conditioner is super important for curly hair because it holds in moisture, especially after shampoo, which can strip away natural oils,” says stylist Sabrina Porsche. “Conditioner helps bring that lost hydration back.” And this everyday conditioner by Twist proves that you don’t have to shell out the big bucks to attain healthy, frizz-free curls. Plus, Porsche says, this option “deeply conditions your hair to help restore moisture to damaged hair.”

Courtesy of Amazon

Twist Primed & Co. 2-in-1

$10 
$8

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Miss Jessie’s Soften Me Up Triple Soft Daily Conditioner
Best Drugstore Conditioner for Curly Hair Safe for colored and chemically-treated hairstyles, Miss Jessie’s Soften Me Up is a creamy, velvety conditioner leaving thick, parched curls and coils soft, touchable and supremely smooth. “Keeping type 4 hair hydrated is the most crucial thing you can do because coils are dry, coarse and prone to breaking,” says Taylor. Stay away from sulfate-filled blends, which Taylor says can trigger a dry, flakey scalp. This hydrating conditioner goes the extra mile for scalp health by addressing moisture imbalances at the root to keep you flake-free.

Miss Jessie’s Soften Me Up Conditioner

$16

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Philip B Mega-Curl Enhancer Leave-In Conditioner
Best Smelling Curl Conditioner
Despite its feather light texture, this conditioner for curly hair is surprisingly potent. Brimming with hydrating amino acids, botanical extracts and natural, long-lasting conditioning oils, like safflower seed oil, Philip B.’s conditioner for curly hair wins two major bonus points: The sweet blue lupine peptides protect colored treated hair while the woody, pure oud essence smells lush and feels very fancy.

Philip B Mega Curl Enhancer

$58

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Balmain Hair Couture Moisturizing Conditioner
Best Luxury Conditioner for Curly Hair
Yes, that Balmain. Formulated with organic argan oil, this moisturizing cocktail repairs and fortifies damaged hair, leaving curls silky and shiny. Maximize every drop by massaging the conditioner into your hair from root to end, letting strands drink it up for a few minutes before rinsing. The hydration and the irresistible fragrance will stay with you all day long.

”Balmain

”$41″

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DevaCurl CurlBond Re-coiling Cream Conditioner

$28

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Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner
Best Curl Defining Conditioner
“Porosity is the most important factor in treating any hair challenge,” says Kevin.Murphy educator, Sarah Lund, noting that high porosity hair means that a cuticle is wide open and can easily accept — and lose — styling products. To ensure that high porosity hair soaks up the styling products and keeps them in place, Lund says it is crucial to “seal hair the cuticle with extra moisture,” which will lock curls into place. This naturally-derived conditioner from Briogeo is rich with rice amino acids, mollis leaf extract and tomato fruit ferment to seal the hair cuticle for frizz-free curl definition.

Briogeo Curl Charisma Rice Amino + Shea Curl Defining Conditioner

$26

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Kevin.Murphy Repair Me Rinse
Best Protein-Based Conditioning Treatment for Damaged Hair
“Hair is primarily composed of keratin protein, so when looking to remedy damage, we need to replenish the protein loss,” explains Lund. “My go-to hero is Repair.Me.Rinse by Kevin.Murphy. It’s the perfect blend of green pea protein, coupled with an enzyme to ensure protein delivery without the possibility of protein overload.”

Kevin Murphy Repair Me Rinse

$44

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Lush Big Pressed Conditioner
Conditioner Bar for Curly Hair
This power-packed conditioning bar will turn skeptics into believers. Lush’s Big Pressed conditioner gives curls body and shine with strengthening-yet-lightweight ingredients like coconut oil and seaweed, while the sea salt sparks wavy hair into those easy and effortless beach waves that normally require heat styling tools.

Lush Big Pressed Conditioner Bar

$14

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Deeper Than Hair Resurrection Masque
Best Conditioning Mask
According to Taylor, breakage is a serious challenge for curlies, especially for those with tighter coils, but the addition of a deep treatment, like her go-to from Deeper Than Hair, promotes intense damage repair via it’s “keratin-infused, super-charged formulation” packed with proteins and free of anything even remotely drying, like alcohol, sulfates and parabens.

Deeper Than Hair Resurrection Masque

$23

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How to find the right hair conditioner for your curly hair concerns
To fight frizz, damage or any other curly hair challenge you’re having, you’ll need to strategize your plan of attack to address different needs. 
“Selecting a conditioner depends on the most pressing needs of the hair,” explains Lund, who suggests taking a look at what your hair is lacking the most.

Parched + dehydrated: “Look for water-loving ingredients, like Kakadu plum, or a light oil or even a vegetable-based glycerin,” says Lund.
Dry + frizzy: “Go for emollients that lock in moisture, like shea or cocoa butter,” says Lund. “You can also rely on thicker oils, such as Brazilian nut or Monoi oil.”
Damaged: “When faced with damaged curls, that is an issue that needs to be addressed first,” says Lund of the drop-everything, do-not-pass-Go hair problem. “To remedy damage, we need to replenish protein loss with products using a vegetable-based protein to avoid the possibility of protein-overload, and coupled with a good moisturizer for the best feeling hair possible.”
Brittle split ends: “If you don’t keep your hair moisturized, you can cause split ends faster,” warns Taylor, before noting that the solution can be as easy as using a very good moisturizing conditioner, but beware of sneaky marketing tactics. “I’ve seen a lot of conditioners that say they can mend split ends, but that is totally wrong — nothing you put in your hair can mend your ends. Once they’re split, they’re split.”
How often should I wash my curly hair?
“To be proactive, make sure that you use moisturizing conditioners every time you wash your hair,” cautions Taylor. And if you have a spare 20 or 30 minutes, she suggests pulling the hair conditioner from root to tip and putting a shower cap on “to get that moisture into those strands really well.” If time isn’t on your side, Taylor recommends washing your hair as soon as you get in the shower to let the conditioner soak in as you go about your business and rinse your hair as the last step.
How do I use a leave-in conditioner?
“Frizziness and curly hair go hand-in-hand,” says Sims. “A great leave-in conditioner is super important in terms of combating frizz and preventing damage by keeping hair moisturized.” 
His favorite method of applying a leave-in is always on wash day, starting with a hydrating shampoo for curly hair followed by a moisturizing hair conditioner. Then while hair is still damp, apply a leave-in and pleat hair down at the top of your head, allowing it to air dry so that when you unravel it, the curls are really defined. “A leave-in is really going to have an impact on the amount of moisture in your hair,” says Sims. “But if you have thinner hair and waves, you want to use less product. If you try to do the most with products, you risk having to start from scratch because it looks greasy.”

If makeshift quarantine haircuts taught us anything, it’s just how valuable (re: essential) our hairdressers truly are. ‘Tis the season to show your undying gratitude, so what better way to say thank you for their services (not to mention all the life chats you’ve exchanged in their magical chairs) than with one of the best gifts for hairdressers money can buy?
While the generous tips you add to your tab are greatly appreciated and go a long way, nothing says “happy holidays” than a gift you weren’t expecting to receive. This is especially true of hairdressers, notes Devin Toth, a hairstylist at Salon SCK in New York City. “Hairdressers spend so much time taking care of people that they often forget to take care of themselves,” Toth tells WWD. “To be the receiver of a service [or gift] instead of the provider reminds them of how it feels to be taken care of.”

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Granted, shopping for the hairstylist on your list can be tricky; what you buy will ultimately depend on the relationship you have with your stylist. Does a gift serve as a thank you to your hairdresser, or are you shopping for a friend or loved one who cuts hair for a living? If you’re friendly or know them on a personal level, you can be more thoughtful and creative with gifts that hint at their hobbies or interests. However, if you’re not sure what they like or if it’s a newer relationship you’ve started with a stylist, stylist at Maxine Salon in Chicago, Shelly Aguirre says something like cash or a gift card to a local coffee shop or restaurant is a safe choice.
To help narrow down the options and spark inspiration for your shopping list, we’ve rounded up some of the best gifts for hairdressers, from the top beauty gifts they can use at home to chic home decor accents they can use to dress up their station at the salon.

1. TKEES Ines Shearling Slippers
Hairdressers are on their feet for hours at a time. The Ines Shearling slip-on from TKEES gives their tired soles something soothing to slip into after their shift. Lined with 100% shearling, these cozy slippers will be your favorite hairdresser’s go-to off-duty shoe. The pair comes in four colors (camel, chocolate, navy, and black), and can be worn both in and outdoors (which is perfect, seeing as how they’ll never want to take them off). Available in sizes 5 through 11, the Ines style runs a bit small, so it’s advised in-between sizes order up.

TKEES Ines Shearling

$150

Buy Now

2. Hair by Sam McKnight & Tim Blanks
Authored by Sam McKnight and Tim Banks, and forwarded by none other than Karl Lagerfeld himself, Hair serves as not only a stunning coffee table volume, but a collection of images bound to inspire your favorite hairstylist’s creativity. The thick book is jam-packed with just a glimpse of McKnight’s work that dates back to the ’70s. From the iconic looks of Princess Diana to Madonna, Kate Moss to Lady Gaga, each image proves McKnight isn’t just a stylist, but an artist, and his richly illustrated book is full of teachable moments for up and coming hairdressers, as well as expert commentary, to take note of.

Hair by Sam McKnight

$55

Buy Now

3. OUAI Chill Pills
Hairdressers know celebrity stylist Jen Atkin’s brand, OUAI, for its ultra-luxe products, but they might not realize the label also sells self-care essentials, too. As a thank you gift for your hairdresser this holiday season, pay them back for all the life advice they offered free of charge with the ultimate chill pills (because they could use a little R&R, too). Each “pill” is a fizzy bath bomb fragranced with jasmine and rose and infused with jojoba, safflower, and hemp seed oils to moisturize, nurture, and soothe the skin — just what the doctor ordered.

OUAI Chill Pills

$30

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4. Jo Malone Wood Sage & Sea Salt Home Candle
Another great hairdresser gift for Christmas, Hanukkah, Kwanza, or simply just to celebrate the end of the year is this luxury candle from Jo Malone. Striking a match to the earthy, layered notes of ambrette seeds, sea salt, and sage will help your stylist unwind from the hustle and bustle of clients all day long. Plus, the high-grade wax was built to last up to 45 hours of burn time, so while $70 might sound steep for a candle, with Jo Malone, you get what you pay for.

Jo Malone Wood Sage & Sea Salt Home Candle

$70

Buy Now

5. Knesko Skin Gemstone Roller
Maine, Toth, and Aguirre all agree that treating your stylist to a pamper service, like a massage or facial, is also a lovely gesture. However, if you’re unsure what sort of spa treatment your hairdresser would enjoy, or how comfortable they’d feel going to a salon given the Coronavirus pandemic, an alternative hairdresser gift idea would be a product they could use to self-pamper at home. The Knesko Skin Gemstone Roller is an excellent option: Choose from four gemstones (rose quartz, obsidian, green jade, or white jade) depending on the energy you’d like to bestow on your stylist. The beauty tool will serve their skin as much as it serves their soul.

Knesko Skin Gemstone Roller

$80

Buy Now

6. Balmain Hair Couture Standard Golden Spa Mini Brush 3-Piece Set
Surprise the hairdresser on your list who’s been particularly good this year with this gold-plated set from Balmain. While a splurge, the 3-piece boxed set includes a 14K gold spa hair brush complete with boar bristles that carry hair’s natural oils from the scalp to the tip of the strand, and a matching pocket mirror — both handmade. The gift also includes a travel-sized bottle of the brand’s hair oil, a must for every routine to ensure hair stays hydrated and lustrous.

Balmain Hair Couture Standard Golden Spa Mini Brush 3-Piece Set

$30

Buy Now

7. Fairly Odd Novelties Novelty Scissors Mug
We’re willing to bet that anyone personally responsible for cutting, shaping, and styling the hair of dozens of clients a week is running on caffeine. Whether their preference is coffee or tea, they’ll love pouring their poison into this novelty mug every morning. The steel handle is designed to mimic the user’s most-used tool, and its ceramic body will keep their beverage of choice nice and toasty so they can sip while they snip.

Fairly Odd Novelties Novelty Mug

$14.99

Buy Now

8. StellaPosh Dainty Scissor Necklace
Rather than treating the stylist on your list to a new set of tools, why not think outside their cosmetology bag and more along the lines of something they’d find in their jewelry box? For example, this dainty scissor necklace from the StellaPosh shop on Etsy is a unique gift for hairdressers they’re sure to love. The sweet, handmade accessory comes in three finishes (gold, rose gold, and silver) and measures 17 inches long, with the option to include a 2-inch extender. It’s a little reminder that their craft doesn’t go unappreciated.

StellaPosh Dainty Scissor Necklace

$42

Buy Now

9. Fenty Skin Hydra’Reset Intensive Recovery Glycerin Hand Mask
Hairdressers might be standing on their feet all day, but their hands are constantly moving. As long as there’s a client in their chair, there’s a styling tool in hand, be it a pair of scissors, a hairdryer, flat or curling iron, etc., and a gentle wash of soap and water will only do so much for their skin. That’s where the Fenty Skin Hydra’Reset mask comes in. The intensive recovery treatment is an overnight formula designed to deeply moisturize and revitalize hands. It’s made from 40% glycerin, murumuru and mango butters, Barbados cherry extracts, and other plant-derived ingredients that, collectively, deliver earth-conscious, better-for-you self-care.

Fenty Skin Hydra’Reset Intensive Recovery Mask

$22

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10. Gelid Store Because Clients Stemless Wine Glass
One of the best hairdresser gifts on Amazon is, by far, this stemless wine glass from the Gelid Store. The truth of the matter is, hairdressers don’t just cut hair, they listen to their clients’ every woe. They’re stylists and therapists, and sometimes even have to deal with unhappy customers that end up not exactly loving their ‘do. Ergo, they can cheers away the bad days with this sassy wine glass that just gets them (and will most likely make them giggle).

Gelid Because Clients Funny Stemless Wine Glass

$12.95

Buy Now

11. Merit Beauty Five Minute Morning
For the hairdresser on your list who struggles to get out the door in a timely fashion if they’re doing a full face of makeup, there’s Katherine Powers’ MERIT. This five-minute makeup routine comes fully equipped with the seven essential products in a minimalist glam routine, including The Minimalist Perfecting Complexion Stick, Shade Slick Tinted Lip Oil, Flush Balm Cheek Color, Brown 1980 Volumizing Pomade, Clean Lash Lengthening Mascara, Brush No.1 Blending Brush, and Day Glow Highlighting Balm. Every product in the kit is vegan-friendly, cruelty-free, and perfect for travel, so they can take their favorite products to work with them for afternoon touch-ups.

MERIT Beauty Five Minute Morning

$200 
$170

Buy Now

12. Costa Farms Aloe Vera Live Indoor Plant
Aguirre tells WWD if you know your stylist is a plant lover, adding to their collection can be “a wonderful gesture.” If you’re not sure whether or not they’d be looking to decorate their desk or bring it home after their shift, stick with a small-yet-statement-making plant, like this aloe vera option from Costa Farms. It’s approximately one pound and seven-inches tall, and maintenance is minimal — it only requires roughly ½ cup of water every two weeks, so if your hairdresser is super busy, they can still enjoy their plant doing the bare minimum.

Costa Farms Aloe Vera Live Indoor Plant

$20.80

Buy Now

13. Coco Rossi Passport Holder
For the hairdresser you know is always on the go, celebrity hairstylist and co-founder of Trademark Beauty, Joseph Maine tells WWD gifts like personalized travel tags or a passport holder are highly appreciated. Something like this pick from Coco Rossi is a great example: It comes in an array of colors and artwork, so there’s something for everyone. It boasts a minimalist design but can hold credit cards, a license, loose cash, a boarding pass, etc., in addition to a passport.

Coco Rossi Passport Holder

$10.99

Buy Now

14. LLDgiftsByLaurenLash Heavyweight Cable Knit Monogram Blanket
On the list of best gifts hairdressers have ever received, Maine says he recently received a monogrammed throw blanket and “absolutely loves it.” Etsy is a one-stop-shop for some amazing monogram items, and this includes blankets. This heavyweight cable knit option designed by Lauren Lash, for instance, is made to order. Before checkout, you are prompted to choose your leather patch color, the color of your blanket, and add your personalization. The result is a cozy blanket with a sentimental touch your stylist will love snuggling under every night.

LLDgiftsByLaurenLash Heavyweight Cable Knit Monogram Blanket

$78

Buy Now

15. Sharpie Permanent Markers
If you’re looking for a funny gift for your hairdresser they’ll actually use, Toth has just the thing. “Hairdressers are known for wearing a lot of black, so the equivalent of a Tide Pen for a hairdresser is a Black Sharpie,” he tells WWD over email. “When hairdressers get bleach on their black clothes, they use a sharpie to hide the white spots,“ Toth explains, so if you want to make your stylist giggle with a gag gift that’s also completely functional, a box of markers will do.

Sharpie Permanent Markers 4-Pack

$4.87

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From niche brands to trending launches, the best beauty subscription boxes offer an easy way to get your hands on your next favorite discovery at a discount. By sourcing popular and up-and-coming beauty products and bundling them together at a price that’s less than the sum of their original retail value, beauty subscription boxes allow customers to try more products than they may typically grab in the checkout line — all for a fraction of the cost. For this reason, they appeal to longtime beauty shoppers and new ones alike. In fact, recent data from Emarsys shows that beauty boxes are the most subscribed-to box service in the U.S., ahead of both food and drink and fashion categories.
For the 32 percent of U.S. consumers that currently subscribe to a beauty box, these mailers deliver curated assortments of makeup, skin care, hair care and fragrance products straight to their doors. Average monthly costs range from $15 to $50, allowing plenty of flexibility to go for a low monthly fee or a bigger splurge. To keep costs down and variety plentiful, boxes tend to contain deluxe sample sizes, sometimes mixed in with full-size selects. Certain companies focus on bestsellers and new launches, while others target more specific categories like clean beauty, wellness, or K-beauty. Services like Birchbox and BoxyCharm take it a step further by allowing subscribers to personalize their beauty boxes to their routines, offering even more of a guarantee that they’ll enjoy what’s inside.

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If you’re new to the world of beauty boxes, you’ve got plenty of options. To make choosing one (or two) of these services easier, we rounded up the 19 best beauty subscription boxes for any need, including makeup, skin care and perfume beauty boxes. Whether you’re looking for a wellness-focused box or one that’s packed to the brim with buzzy selections, you’ll find something that fits your routine perfectly.
Birchbox
Birchbox has been around since 2010, and it’s got plenty of staying power as it partners with a huge list of brands including Kiehl’s, Milk Makeup and Moroccanoil. The company bills itself as the perfect option for the “beauty casual” consumer, making things easier for someone who might want to find new products with minimal effort. To match the products to your preferences, the brand asks you to fill out a Beauty Profile, then sends you a box with five hand-picked samples — one of which you can customize yourself. Choose from a monthly plan for $15 per box, a three-month plan for $15 per box or an annual subscription for $13 per month.

Birchbox

$13-$15 per month

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Allure Beauty Box
Curated by Allure editors, this is the box for the beauty-obsessed. Each monthly box contains a meticulously tested and approved selection of luxury, niche and trending launches from brands including Kate Somerville, First Aid Beauty and Peter Thomas Roth. Inside, you’ll find at least three full-size products and additional deluxe samples valued at $100 or more, making this beauty subscription box a serious steal.

Allure Beauty Box

$23

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 Walmart Beauty Box
If you gravitate toward drugstore gems, sign up for Walmart’s Beauty Box, which ships every three months for just $7. For less than the price of a single lip gloss, you’ll receive a whole box of bestsellers from the retailer’s most popular beauty brands like Humphreys Witch Hazel and Tanologist. To tailor the boxes to your preferences, fill out a survey with details about your skin tone, skin type, hair type and styling techniques. This is an especially popular beauty subscription box to gift to friends, family and anyone who could use a seasonal beauty pick-me-up.

Walmart Beauty Box

$7

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The Box by Dr. Ava
Call this one a worthy splurge. Each seasonal delivery contains almost $600 worth of full-size beauty essentials, each personally approved by dermatologist Dr. Ava Shamban. Her essentials for glowing skin have included a home micro-needling system, antioxidant-packed sunscreen and vitamin C serum. Whatever’s inside, it’s sure to leave you radiant. The contents are luxe, so the subscription price will also run you more than your average box. Pay $250 every three months, or prepay $850 annually.

The Box by Dr. Ava

$250-$850

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Dermstore BeautyFIX Box
Dermstore is one of the best destinations for anyone serious about their serums and sunscreens. Its $25 monthly subscription lands you a set of full and deluxe sample-size products, whose total retail value adds up to more than $100. Subscribers get a bonus incentive of more exclusive savings after signing up, along with free shipping after the first month. This is the beauty box to get if you want to try some of the most popular beauty and skin care brands on the market, including Caudalie, Paula’s Choice, Living Proof, ILIA and Elemis.

Dermstore BeautyFIX Box

$25 per month

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Ipsy Glam Bag
Customers love the vast selection of trending beauty products that the Ipsy Glam Bag offers. There are three tiers of membership, which start at $13 for five deluxe samples and include two options to upgrade to full-size products. The company focuses on stocking bestselling skin care and makeup launches, offering subscribers a selection of products that’s hard to resist. Featured brands include Tatcha, Glossier, IT Cosmetics and Ouai.

Ipsy Glam Bag

starts at $13

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The Detox Box
As its name suggests, the Detox Box bundles a monthly curation of clean beauty products for those who like their routines to stay within the realm of clean, natural or organic brands. The company focuses on a different brand each month, stocking each box with a selection of full-size products worth at least $90. Past boxes have included skin care from Tata Harper, hair care from Briogeo, and makeup from Henné Organics. A one-month subscription costs $59, a three-month subscription $46 per month and a six-month subscription costs $40 per month.

The Detox Box

$40-$59 per month

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FabFitFun Seasonal Box
For those who prefer their beauty boxes with a side of wellness, FabFitFun remains one of the most popular options on the market. Every three months, you’ll receive up to $300 worth of beauty, wellness, fitness and fashion products from brands like Benefit, Amika and Arhaus. You’ll also get to choose a portion of what goes inside. Pay $50 per box, or sign up for an annual subscription and receive each seasonal delivery for $45.

FabFitFun Seasonal Box

$45-$50 per month

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GlossyBox Beauty Box
Whether or not you’re currently subscribed to a beauty box, you’ll probably recognize GlossyBox’s signature blush and black-colored packaging. The company has become known for stocking an excellent mix of makeup, skin care, fragrance and hair care products. The team’s beauty experts feature brands including SkinMedica, Masque Bar, Butter London and GlamGlow. Each box contains at least $60 worth of product and comes beautifully wrapped, making this a great one to gift. A single box costs $21, but you can also choose additional subscription options: $59 prepaid for three months of boxes, $111 prepaid for six months and $210 prepaid (or $18 paid monthly) for a year’s worth of boxes.

GlossyBox Beauty Box

$18-$110

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Scentbird
Searching for your next signature scent? This box has you covered for a $16 monthly fee. Scentbird’s extensive catalogue includes both mass market and indie brands, including Versace, Prada, Atelier Cologne and Arquiste. The Scentbird team helps guide you to your olfactory preferences with a fragrance quiz and targeted suggestions. Your first order allows you to select from the vast bestsellers category and receive a refillable case, while subsequent boxes allow you access to the entire catalogue. With each delivery, you’ll get an eight milliliter bottle that holds roughly 140 sprays — enough to last until your next order.

Scentbird

$16 per month

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Skylar Scent Club
Skylar Scent Club specializes in fragrances that are hypoallergenic and safe for sensitive skin. A quick quiz helps match you to your preferred scents, and you can select each month’s new, limited-edition scent or choose from the brand’s existing lineup. Perfumes come in rollerball form, which gives you enough to last at least a month. The monthly fee is $20 and gets you additional discounts along with your rollerball of choice. You also have the option to swap or skip any box.

 Skylar Scent Club

$20 per month

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LookFantastic Beauty Box
LookFantastic makes the ideal beauty subscription box for that friend that’s definitely heading straight to the luxury beauty aisle (or for yourself, if that description sounds familiar). Get six full- and deluxe-sized luxury skin care, hair care, or makeup products every month, with a minimum value of $60. The LookFantastic team consistently does an excellent job at putting together a selection that looks and feels expensive, inclusive of brands like Omorovicza, Philip Kingsley and Dr. Brandt. The box can be purchased with one-, three-, six- or 12-month subscriptions, running from $19 for one month to $16 per month for an annual subscription.

LookFantastic Beauty Box

$16-$19

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Love Goodly Beauty Box
Clean beauty club, rejoice. Another popular option for clean, vegan and cruelty-free beauty consumers is the Love Goodly Box, which focuses on bringing you both the latest launches and under-the-radar brands you may not even have heard of yet. Each box contains four full-size products from labels like Belladonna Soaps, Crystal Deodorant and KINDri. When you sign up for the subscription, you’ll pay either $35 or $49 (depending on the style you choose) to receive a a beauty subscription box every other month. A portion of the proceeds from each sale is also donated to the company’s partners, including Farm Sanctuary, Orangutan Alliance and Paw Works.

Love Goodly Beauty Box

$35 or $48

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Cocotique Beauty Box
Shop BIPOC-owned brands with Cocotique’s box, created for Black women and women of color. Each box comes with five to eight full- and deluxe-sized beauty and wellness products, all selected to deliver a tailored self-care experience. A subscription costs $25 a month and includes what the company calls an “ultimate beauty arsenal.” Past sets have included the body souffle from Kryslee, Sunny Isle Jamaican Black Castor Oil and Olive Natural Skincare toner mists.

Cocotique Beauty Box

$25 per month

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BoxyCharm
If you like a mix of makeup, skincare and haircare in your boxes, try BoxyCharm’s subscription. Each month’s edit includes five full-size products with a retail value up to $180, chosen from a list of beloved brands like Glow Recipe, Too Faced, Tarte, Huda Beauty, IGK and Sunday Riley. You’ll take a beauty quiz to help determine what goes in your box and have the ability to personally choose one of those items every month. BoxyCharm offers multiple tiers of membership, which give you more variety and choice if you upgrade to Premium or Luxe. Still, the Base level remains a great way to go. Opt for a $25 monthly subscription, three months prepaid at $70, six months prepaid at $138 or a year prepaid at $275.

BoxyCharm

$25-$275

Buy Now

Beauteque Monthly Mask Maven Box
An at-home spa day doesn’t get any easier than this. K-Beauty enthusiasts will love this beauty subscription box by Beauteque, which contains a monthly selection of nine masks for face, eyes, lips, and body from brands like Dr. Jart+ and Peripera. If you’re starting to get bored of basic sheet masks, there’s plenty to love in here, from bubble masks, to foot peels, to metal masks. A monthly mask subscription costs $15, but Bequteque also offers three-month ($45 prepaid), six-month ($84 prepaid) and annual ($156 prepaid) subscription options.

Beauteque Monthly Mask Maven Box

$15-$156

Buy Now

Atolla Custom Skin Care Box
Most customers subscribe to beauty boxes for the promise of variety, but Atolla offers another route. The brand designs a completely customizable skin-care routine that includes a cleanser, serum and moisturizer, each formulated just for you. You can tweak the formulation of your products based on feedback and skin measurements each month, allowing you to swap preferred ingredients with minimal effort. The three-step routine costs $69 per month, and you can pause your subscription at any time.

Atolla Custom Skin Care Box

$69 per month

Buy Now

Beauty Heroes
Beauty Heroes exclusively curates brands that pass its beauty standards; each must be organic, ethically sourced and have a high percentages of natural ingredients. The company’s goal is to help you find your next clean beauty hero product, an easy task with its monthly delivery of full- or deluxe-sized finds worth at least $100. The carefully selected list of brands includes Innersense, Indie Lee and Pai. A one-month subscription costs $59, a three-month subscription prepaid at $138, six-month prepaid at $252 and annual subscription prepaid at $480.

Beauty Heroes

$59-$480

Buy Now

Petit Vour
Inspired by a box of petit fours, Petit Vour aims to deliver the same indulgence and delight of a package of the classic French pastries. Each subscription comes with four to five clean, cruelty-free and vegan surprises with a minimum $50 value. Your profile helps shape the products you get, but you’re sure to find something to love by referencing customer feedback. Your monthly picks might include a coffee bean eye cream from 100% Pure, an aluminum-free deodorant from Meow Meow Tweet or a rose lip polish from French Girl. The Beauty Box costs $18 per month, or $15 monthly with an annual subscription.

Petit Vour

$15-$18 per month

Buy Now

The celebrity beauty market saw an influx of new entrants this year, with the likes of Jennifer Aniston, Halsey, Jennifer Lopez, Scarlett Johansson and many others making their first solo ventures in the industry.While last year’s celebrity beauty launches largely stayed within skin care, this year saw many stars experiment in virtually all categories, including the traditional makeup, skin and hair categories, as well as wellness and baby.
Most recently Ellen DeGeneres revealed during her talk show on Tuesday that she is launching her Kind Science skin care brand later this month. Aniston, who was behind one of the most popular hairstyles of the ‘90s, leveraged her influence for her own hair care line, LolaVie, which launched last month.

Here, WWD looks at 18 celebrities that launched beauty brands in 2021. Read on for more.

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Jennifer Lopez

Jennifer Lopez at the 25th annual Critics’ Choice Awards.
Jordan Strauss/Invision/AP

Jennifer Lopez’s highly anticipated skin care line, called JLo Beauty, launched on Jan. 1 with eight products such as a cleanser, moisturizer, face mask, eye cream, serum and a dietary supplement. The products are meant to help achieve Lopez’s signature glow with the help of ingredients like squalene, fermented oil, extra virgin oil and leaf extract. The brand is available at Sephora.
“My mom, my aunt, my grandmother, all of them used olive oil as a beauty product [on] hair when it got too dry, on your face and your body, on the belly when you’re pregnant,” Lopez told WWD. “What it does for the skin is amazing, [but] nobody wants to smell like a salad. So, it was like, how do we take the olive and create something that is proprietary to us?”
Halsey

Halsey at the MTV Video Music Awards in 2019.
Evan Agostini/Invision/AP

Halsey kicked off the year of celebrity beauty brands with the launch of her makeup brand, About-Face, in January. The singer teamed with Jeanne Chavez and Dineh Mohajer, the founders behind Hard Candy and Smith & Cult, to launch the brand initially with three color collections that offered glitter and metallic options.
The singer has become known for her constantly changing beauty look. A self-proclaimed beauty junkie, Halsey has regularly sported glittery and graphic makeup looks and many colorful hairstyles over the years.
The brand has since expanded to all makeup categories and has embarked on a yearlong partnership with beauty subscription service Ipsy, which has included About-Face products in its Glam Bag X initiatives.
Kate Upton

Kate Upton for Found Active.
Courtesy

Model Kate Upton teamed with HatchBeauty Brands in January to launch her new wellness brand, Found Active. The brand launched with two dietary supplement powders, two gummy supplements and skin care products, such as face and body spray, exfoliating pads and face serums. Found Active also offers a liquid eyeliner that is formulated with clay.
“All of these things help you live the best, more fulfilled life or they aid you to be able to do that,” Upton told WWD. “Everyone is so busy these days and having that extra energy boost and obviously immune support is so important right now, being able to recover from a long day with your kids or working out or stressful work and having that restful sleep.”
Priyanka Chopra Jonas

Priyanka Chopra Jonas at a Michael Kors fashion show in 2019.
zz/John Nacion/STAR MAX/IPx

Priyanka Chopra Jonas ventured into the hair care category this February. The actress launched her hair care brand, Anomaly, exclusively at Target and teamed with beauty brand creator and incubator Maesa for the line.

Sustainability is at the core of the brand, and each product is housed in recyclable bottles with the shampoo and conditioner bottles using 100 percent PCR content and the hair mask using 70 percent. The line is also meant to be accessibly priced, with all products at $5.99.
“We are going to constantly push innovation to be able to reach a place where we’re amazingly sustainable, but at the same time have superior product for a very affordable cost,” Chopra Jonas told WWD. “We’ve spent less on the bottle and spent so much more on the product. And it’s better for the earth than most. It’s a step in the right direction, and you can afford it. I think it’s the trifecta of that — that was the gap for me.”
Olivia Palermo

Olivia Palermo attends the 2019 Glamour’s “Women of the Year” awards gala.
Sipa USA via AP

Influencer and designer Olivia Palermo debuted her namesake beauty brand in May, which she created in partnership with Paris-based Marie Claire Beauty Group. The skin care and makeup line launched direct-to-consumer with four products, including an illuminating serum, a matte lipstick, a mattifying mist and an eye shadow palette.
“I wanted to create a beauty line that follows my own ethos on fashion — something that fits my mood, but also provides a timeless look that everyone can rely on in a pinch,” Palermo told WWD in a statement. “It’s a collection that mirrors my beauty routine, focused on elevating the essentials. My approach is trying to find innovative solutions that work not just for me, but for the many, diverse women (and men) that make up our global community. We all have different skin types at all ages. Let’s create heirloom products for everyone.”
Vanessa Hudgens and Madison Beer

Vanessa Hudgens and Madison Beer for Know Beauty.
Courtesy

Actress Vanessa Hudgens and singer Madison Beer teamed this June to launch DNA-based skin care brand, Know Beauty. The women teamed with dermatologist and chief medical officer Dr. Karen Kagha to create the brand, which offers an at-home DNA kit that gives customers a recommended regimen of beauty products based on their results.
“We wanted to join forces and create something that made it easy for girls like us or guys or whoever to be given the answers that they’ve been looking for, and how to actually take care of their personal skin, because everyone’s skin is different,” Hudgens told WWD in an exclusive interview. “When your skin looks great, you feel great. It’s something that we want everyone to be able to feel.”

The brand’s products include cleansers, moisturizers, night creams, serums, masks, eye cream and lip masks.
Scarlett Johansson

Scarlett Johansson at the 35th Film Independent Spirit Awards.
Richard Shotwell/Invision/AP

Oscar-nominated actress Scarlett Johansson revealed this June that she is developing a beauty brand, slated to release early next year. The brand is being funded by The Najafi Companies, which is the same minority investor behind Beach House Group.
Johansson did not reveal what the unnamed beauty brand will entail, but in a statement to WWD said: “I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty.”
Gabrielle Union and Dwyane Wade

Gabrielle Union, Dwyane Wade and their daughter Kaavia James Union Wade at the Kids’ Choice Sports Awards in 2019.
Richard Shotwell/Invision/AP

Actress Gabrielle Union and her husband, former NBA star Dwyane Wade, joined forces this June to launch Proudly, a baby care line. Union already runs her own hair care brand, called Flawless by Gabrielle Union.
Proudly offers baby skin care and diaper products that specifically cater to babies with deeper skin tones. The line is slated to launch direct-to-consumer this year and more widely in the mass market next year.
“As we continue to work on new endeavors together, our goal is to always center our work around being the change we want to see while championing diversity, equity and inclusion,” the couple told WWD in a statement. “With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market.”
Becky G

Becky G at the 2019 European MTV Awards.
Joel C Ryan/Invision/AP

Pop star Becky G partnered with Madeby Collective to create her color cosmetics brand, Treslúce Beauty, this June. The brand debuted in the eye category with an eye shadow palette, eyeliner, makeup brushes and false eyelashes. The brand is inspired by the singer’s Mexican heritage with its packaging drawing inspiration from Talavera pottery.
Iggy Azalea

Iggy Azalea for Totally Plastic.
Courtesy

Rapper Iggy Azalea looked to the early Aughts for her beauty venture, teaming with BH Cosmetics to launch a new cosmetics line, called Totally Plastic.

The line takes inspiration from beauty trends popular during that time, offering products like high-shine lip gloss, pastel eye shadow colors, highlighters and a glittery lavender travel case.
“What I really wanted to do with this capsule collection was relive my teenage nostalgia,” Azalea told WWD. “If I was gonna put on a baby pink eyeshadow in the early 2000s, I would have sat there all day long, and it never would have been as bright as what it is now. We’ve come so far with that.”
Naomi Osaka

Naomi Osaka at the U.S. Open.
AP

Tennis champion Naomi Osaka launched her skin care brand, Kinlò, in September to offer products catered to those with darker skin tones. The line offers products such as sunscreen, after-sun recovery mist, eye cream and lip balm. The brand’s name is inspired by Osaka’s dual Japanese and Haitian heritages.
“I’m so excited to share Kinlò with you! I founded Kinlò to address a public health need around skin cancer prevention within our POC communities,” Osaka said in a statement on the brand’s Instagram account. “Tennis can be challenging at times, but it has given me this platform which I am so grateful for. It allows me to help others in ways I wouldn’t have imagined otherwise.”
Kylie Jenner

Kylie Jenner at the Vanity Fair Oscar party in 2020.
Evan Agostini/Invision/AP

Kylie Jenner expanded her beauty empire this September with the launch of her Kylie Baby line. The line launched with four clean, vegan and hypoallergenic products, such as a gentle shampoo, gentle conditioner, bubble bath soap and moisturizing lotion.
Jenner already runs her successful Kylie Cosmetics and Kylie Skin brands, as well as her Kylie Swim brand. She is pregnant with her second child with boyfriend Travis Scott.
Jennifer Aniston

Jennifer Aniston at the fourth annual InStyle Awards in 2018.
Jordan Strauss/Invision/AP

Jennifer Aniston is one of the many celebrities that has been highly influential in the beauty world, spurring the trend in the late ‘90s of the “Rachel” haircut, which was the hairstyle she sported during her first few seasons of the hit show “Friends.”
Aniston leveraged her well-known hairstyle to enter the hair care category in September with the launch of her LolaVie hair care brand. The brand launched with one product, its Glossing Detangler made with ingredients like chia, bamboo, lemon extract and a superfruit complex to protect that hair, add shine and detangle.

Ariana Grande 

Ariana Grande at the 62nd annual Grammy Awards in 2020.
Jordan Strauss/Invision/AP

After teasing the brand on social media, Ariana Grande revealed to fans in September that she is launching her own beauty brand, called R.E.M. beauty. The brand is being made in partnership with Forma Brands, the beauty incubator behind Morphe, Morphe 2, Bad Habit and others. A release date has not yet been revealed, however, the brand will launch with products in the eye category, including eyeliner, eye shadow and mascara.
Toni Braxton

Toni Braxton at the American Music Awards in 2019.
Jordan Strauss/Invision/AP

Grammy-winning musician Toni Braxton ventured into the body care category this September with a vegan line called Nude Sugar available at Ulta Beauty. The line launched with nine products, including two body creams, a body serum, a shower gel and a hair mist. Braxton had worked on the brand for two years prior to its launch.
“My skin as an African American tends to be a little drier,” she told WWD about why she wanted to create the brand. “Since I’m getting up there, just going outside in the sun, and all the years of the things that I’ve done to my body being in the entertainment business, for me, it was having hyperpigmentation or sometimes you get light spots.”
Ellen DeGeneres

Ellen DeGeneres at the 2019 premiere of Netflix’s “Green Eggs and Ham.”
Mark Von Holden/Invision/AP

Longtime talk show host Ellen DeGeneres is the latest celebrity to launch their own skin care line. DeGeneres announced the line, called Kind Science, on her talk show in October, describing the brand as “age-positive skin care.” The brand is launching in late October and a product lineup has not yet been revealed.
“We call it Kind Science because it is kind to animals, it’s kind to skin, it’s kind to the planet and it’s kind to your wallet,” DeGeneres told the studio audience. “So it’s all kind.”
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