Fenty

This Brand New Fenty Collaboration Confuses Lipgloss with… Ketchup

This Brand New Fenty Collaboration Confuses Lipgloss with… Ketchup

Fenty Beauty’s latest launch is…ketchup? In an April Fool’s reminiscent release, the Rihanna-founded beauty brand has just dropped a collaboration with MSCHF, inspired by tomato ketchup. The MSCHF x Fenty Beauty Ketchup Or Makeup set presents six identical sachets, styled like individual sauce packages. Some contain ketchup, the others are filled with Fenty beauty’s best selling Gloss Bomb lip gloss in a cherry hue.
Retailing for US$25, the collector’s item is available at a New York hotdog stand pop-up, or online at KetchupOrMakeup.com. Reactions online have been mixed, with some Fenty fans agog at the surprise launch, while other social media commenters are confused by the left field collaboration.
Unfamiliar with MSCHF? The art collective specializes in off-kilter collabs – some real, some imaginary – with unexpected celebrities and brand names, creating sometimes bizarre pairings. MSCHF has previously released the Lil Nas x Nikes, Jimmy Fallon’s Gobstomper sneakers, mocked up Birkenstock sandals produced from a disassembled Hermes Birkin, and produced the headline grabbing Eat the Rich ice cream truck.

Rihanna and LVMH to Close Fenty Fashion House

Rihanna and LVMH to Close Fenty Fashion House

Photo credits: Julien Hekimian

Rihanna’s LVMH-backed fashion house Fenty is shuttering less than two years after its launch. The luxury conglomerate has pledged to support Fenty Beauty and Fenty Skin and to back the businesswoman’s successful lingerie line Savage X Fenty, with the help of private equity giant L Catterton, which recently led a $115 million Series B fundraising round for the underwear arm of Rihanna’s Fenty umbrella.
“LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of the Fenty ecosystem, focusing on cosmetics, skincare and lingerie,” LVMH and Rihanna told WWD, citing the decision to put the ready-to-wear activity on hold as pending “better conditions”.
Indeed, the pandemic left Rihanna estranged from the Fenty atelier in Paris and the Italian manufacturing outlets that are vital to its direct-to-consumer retail model. For a hands-on designer – who once told Vogue, “I know what’s gone into the making of every single piece… if I can’t wear my stuff then it just won’t work” – this separation, during an incubation period when Rihanna was still getting a handle on the luxury fashion market – proved too costly. While the US-based Fenty Beauty soared in popularity, the European Fenty maison never gained global traction.
Eagle-eyed Rihanna fans will have already been pondering the reason why @Fenty stopped posting via Instagram on 1 January, and halted its six-to-eight week micro collection drops in November. Its last marketing push was around its second Amina Muaddi collaboration. The sass-laden heels, reflecting the Fenty DNA and Muaddi’s own feminine-meets-sculptural aesthetic, were a highlight of the Fenty offering, along with the Instagrammable sunglasses which found favour among the model set. WWD reports that it is understood the e-commerce site will go dark in the next few weeks.
Upon unveiling her groundbreaking Fenty fashion house and rewriting the rulebook at a storied luxury stable, Rihanna told Vogue, “I really appreciate that LVMH is flexible enough to allow me to have a different perspective on how I want to release things. Mr Arnault [Bernard Arnault, chairman and CEO, LVMH] is not an idiot, he’s a very smart man and he’s open.” Ultimately, Fenty’s bottom line was not up to LVMH’s high standards in a tough climate for all fashion brands. Here’s hoping that fashion’s power player does not give up on the first luxury fashion brand it started from scratch – and the first helmed by a Black woman.
Read Next: Rihanna’s New Collection with Amina Muaddi is Here – This is Why You’ll love It
Originally published on Vogue.co.uk

Rihanna, LVMH Are Closing the Fenty Fashion House

Rihanna, LVMH Are Closing the Fenty Fashion House

Rihanna’s brief foray into luxury fashion with LVMH Moët Hennessy Louis Vuitton has come to a halt, WWD has learned.
The music star and the French luxury giant have mutually agreed to put the Fenty maison on hold, less than two years after the launch.
The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020: nail-heeled footwear in collaboration with one of Rihanna’s favorite shoe designers, Amina Muaddi. It is understood the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks.
LVMH confirmed the shutdown exclusively to WWD via a brief statement saying: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations.
Meanwhile, signaling its strong belief in Rihanna and her growing Fenty product universe, LVMH now plans to concentrate on Fenty Beauty and Fenty Skin – and get involved in her successful lingerie venture.
WWD has also learned that private equity giant L Catterton, in which LVMH has a stake, led a $115 million Series B fundraising round to support the upcoming expansion into retail of Savage x Fenty, Rihanna’s successful lingerie collection that was launched in 2018 with California-based TechStyle Fashion Group.

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The fundraising round also garnered significant participation from existing investors such as Marcy Venture Partners and Avenir, along with a number of new investors, including Sunley House Capital, Advent International’s crossover fund.

Rihanna at the Savage x Fenty launch  Clint Spaulding for WWD

Late last year, Rihanna was said to be looking for investors to expand Savage X Fenty into activewear, running a selective process with Goldman Sachs.
Rihanna is said to be “sad” about having to put her Fenty fashion house on ice.
The fashion start-up came up against the coronavirus crisis, which kept the megastar grounded in Los Angeles, allowing her to be hands-on with Fenty Beauty and the launch last July of Fenty Skin, both based in California, but estranged from design and development teams in Paris, and production sites in Italy. A hands-on type, Rihanna was known to jump on a plane to visit important fabric suppliers and educate herself about garment production.
It is understood that Rihanna and LVMH ultimately decided to “make priorities” and focus on Fenty’s high-flying U.S.-based ecosystem, with sources describing the launch of Fenty Skin as a “home run.” They are also said to have other projects in the pipeline.
Market sources estimate Fenty Skin racked up sales of $30 million in less than four months on its e-store. The brand debuted in Sephora locations this month, and it is also available at Harvey Nichols and Boots in the U.K.
The Fenty fashion house is said to have enjoyed encouraging sales of eyewear, shoes and denim, and found some initial traction in department stores. But the challenges of creating eight ready-to-wear collections a year and running a start-up remotely proved too onerous.
The Instagram account for Fenty fashion boasted 1 million followers versus 3.9 million for Savage x Fenty by Rihanna and 10.5 million for Fenty Beauty by Rihanna. Fenty Skin’s platform on Instagram boasts north of 800,000 followers.

WWD broke the news in January 2019 that Rihanna, already a wunderkind in color cosmetics in a partnership with LVMH, would enter the fashion arena with her own brand following a stint as Puma’s creative director.
Announced officially in May of that year, LVMH said the Fenty house would be “centered on Rihanna, developed by her, and takes shape with her vision in terms of rtw, shoes and accessories, including commerciality and communication of the brand.”
It marked the first time LVMH — whose forte is modernizing legacy brands such as Dior, Louis Vuitton, Givenchy and Bulgari — had launched a fashion brand from scratch since it set up a couture house for Christian Lacroix in 1987.
The project was also uncharacteristically low-key for a group known for lavish fashion shows and splashy advertising campaigns. While there were pop-up events in such marquee stores as Bergdorf Goodman and Galeries Lafayette Champs-Élysées, product launches were quiet affairs announced on Fenty fashion’s website and on social media.
Last fall, LVMH brought in a new managing director who seemed poised to tweak the positioning of Rihanna’s luxury maison. Bastien Renard, who worked for 19 years at Nike in Europe and in the U.S., succeeded Véronique Gebel, a long-standing Louis Vuitton executive from its ready-to-wear department conscripted for the launch. It is understood Renard is managing the winding down, and will take up a new assignment within LVMH.
LVMH had hinted things were less than rosy at Fenty when it disclosed third-quarter last October.
“On Fenty fashion, we are obviously still in a launching phase and we have to figure out exactly what is the right offer. It’s not something that is easy. We were starting entirely from scratch,” chief financial officer Jean-Jacques Guiony said at the time. “Obviously, we have the great help from Rihanna on this, but I would say it’s still a work in progress when it comes to really defining what the offer will be. We have successes, we have things that have worked less well, so we have to sort in between the two and really decide what should be the core strengths of the offer in the years to come.”
Rihanna Robyn Fenty holds the titles of founder, chief executive officer and artistic director of Fenty. Jean Baptiste Voisin, chief strategy officer at LVMH, oversaw the launch of the luxury fashion house, whose current offerings include $300 hoodies to $900 gladiator sandals.
Most of Rihanna’s fashions, sold principally online at Fenty.com via see-now-buy-now drops, have skewed more to the dressy and designer end of the spectrum.
It is understood that LVMH and Rihanna haven’t ruled out taking a second run at a luxury maison in the future, encouraged by the fact that it was able to attract repeat customers, mostly professional, high-net-worth women who buy other luxury brands.
Rihanna has demonstrated a serious interest in, and influence on, fashion — along with formidable design chops and acute instincts — with her three-year stint as the creative director of Puma, energizing the German activewear brand with her Fenty by Puma project, and following it up with successful forays into beauty and lingerie — the former with LVMH-controlled Kendo.
Rihanna and models backstage  Kuba Dabrowski/WWD

Kendo, which functions as an incubator making products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, signed on Rihanna in 2016. Her Fenty Beauty products racked up sales north of $100 million in a matter of weeks, and was hailed as a transformative brand.
Rihanna’s proximity to LVMH stretches back to at least 2015. After attending shows for Christian Dior, one of Arnault’s most treasured fashion properties, she appeared in “Secret Garden IV,” a campaign and short film shot by Steven Klein inside Versailles. It featured her in Dior sunglasses, carrying the brand’s bags and wearing looks from the Esprit Dior collection.
A year later, she created a range of futuristic sunglasses in collaboration with Dior as part of her brand ambassadorship.
Rihanna’s talent and beauty have made her a favorite of fashion designers worldwide. The Barbados native has previously modeled for Gucci, Emporio Armani and Balmain.
She made her debut in design in 2013 with British high-street brand River Island, creating a collection of clothing and accessories.
See also:
Fenty Hires New Managing Director
Rihanna Talks Savage x Fenty’s Fall 2020 Collection
How Rihanna Built Her Fashion and Beauty Empire
WATCH: Inside Rihanna’s Career in Fashion

Rihanna’s New Collection with Amina Muaddi is Here – This is Why You’ll love It

Rihanna’s New Collection with Amina Muaddi is Here – This is Why You’ll love It

Courtesy of Fenty

Romanian-Jordanian designer Amina Muaddi recently launched her second collection in collaboration with megastar Rihanna’s brand, Fenty.  The collection, called ’11-20′ features four new designs in pumps, sandals, and slingbacks. Rihanna has been a long-time admirer of Muaddi’s shoe brand, regularly seen sporting her shoes over the last few years – which makes this second collaboration not a surprise.

“When I’m designing for Fenty, I think of Rihanna – she needs to like them,” Muaddi told Vogue earlier this year. “But in general I don’t think of a particular person, because I feel like every woman can be an Amina Muaddi woman or a Fenty woman. It’s not that I think women will like the whole collection, but I think there’s a little something for everybody,” she added. The release on the Fenty website said, “Fenty explores one of its core beliefs in the last and final Release of the summer – to work with a diverse community of creative talents. Long heralded as one of Robyn Rihanna Fenty’s favorite shoe designers, Amina Muaddi has been tapped to co-design shoes for Release 7-20 – a limited edition of bold styles and colors.” It follows on the heels of Muaddi’s first collaboration with Fenty in July. Just after the collection drop, Muaddi posted pictures from the new collection on her Instagram sharing, “We’re back! Amina x @fenty @badgalriri about to get you Caged In again 💙🤍🖤”

The new line remains true to Rihanna’s edgy Fenty ethos with accents of Muaddi’s embellishments and colors. The collection features shoes in a variety of colors from hot pink to electric blue, in true Muaddi style. Although, unlike Muaddi’s wide-flared heels, this design features tapered or straight “metal” heels that look like they could go right back into the shoe if needed. The pair launched their first capsule collection in July and decided to work on a second collaboration due to the successful reception of the collection in spite of the pandemic.

The new collection will be available now on fenty.com and will also release on Farfetch and levelshoes.com.
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