You Can Now Get Your Hands on the Fendi Baguette’s 25th Anniversary Collection

You Can Now Get Your Hands on the Fendi Baguette’s 25th Anniversary Collection

Photo: Courtesy of Fendi
The wait is over. After staging a spectacular show in New York marking the Fendi Baguette‘s 25th anniversary, its celebratory collection arrives at boutiques on November 3.
Photo: Courtesy of Fendi
The offering is made to be one for the books by unprecedented collaborations with designers and brands like Marc Jacobs, Kim Jones, Tiffany & Co., Porter, and Sarah Jessica Parker who famously wore the bag as Carrie Bradshaw in the hit show Sex And The City. Ranging from clothing to accessories, the collection features unique interpretations of the coveted piece first designed by Silvia Venturini Fendi in 1997, and the spirit and geography of New York—where the bag gained its cult favorite status. Marc Jacobs’ take on the collection saw ready-to-wear inspired by the “gritty New York cityscape” with pieces emblazoned with the brand’s monogram, ‘The Tote Bag’, and ‘Fendiroma’. Tiffany & Co. transformed the bag into glittering arm candies with precious white gold fastenings, sterling silver, diamonds, as well as the unmistakable Tiffany Blue.
Photo: Courtesy of Fendi
For Parker, it only made sense that her rendition of the Baguette is inscribed by her famed quip from the series: “It’s not a bag, it’s a Baguette.” The exterior of the bag comes covered entirely in degradé sequins, and in a palette of purple, wasabi, baby pink, or soft blue, with four interchangeable buckles. As for Porter, the luggage brand has put a utilitarian spin on the bag with the Bum Baguette, which combines Japanese craftsmanship and functionality with its hard-wearing bonded nylon.  Fendi’s own offering for the Baguette, designed by the artistic director of womenswear and couture Kim Jones, brings together mini and micro dimensions of the bag across the collection in the form of pockets on parkers, gloves, hats, and skirts.
Photo: Courtesy of Fendi
Read Next: Exclusive: Fendi’s Kim Jones Talks About Celebrating 25 Years of the Baguette with Marc Jacobs in New York

Lashana Lynch Wears Allover Monogram Fendi Dress for Women in Film Honors Ceremony

Lashana Lynch Wears Allover Monogram Fendi Dress for Women in Film Honors Ceremony

Lashana Lynch arrived at the Women in Film Honors ceremony on Oct. 27 in Los Angeles, California, wearing her take on the little black dress.

For the occasion, Lynch wore a black long-sleeve mock neck dress from Fendi, featuring the brand’s signature monogram print. She contrasted the dress with a pair of white platform zip-up boots.

Lashana Lynch at the Women in Film Honors Celebrating Women “Forging Forward” in Entertainment in Los Angeles on Oct. 27.

Michael Buckner for Variety

She accessorized with heavy jewelry accents, including a set of several diamond earrings and numerous rings.

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Lynch worked with celebrity stylist Karla Welch to create her look. Welch also works with Olivia Wilde, whom she styled in Saint Laurent for WIF Honors, and regularly works with other talents, such as Hailey Bieber and Tracee Ellis Ross.

Lashana Lynch at the Women in Film Honors Celebrating Women “Forging Forward” in Entertainment in Los Angeles on Oct. 27..

Michael Buckner for Variety

Lynch went for a dramatic evening look for beauty, including a bold ruby-red lip and bright purple eye shadow with wingtip eyeliner and heavy mascara.

Lynch is preparing to promote the film adaptation of “Matilda: The Musical,” where she stars as Miss Honey. It’s a musical adaptation of the popular ‘90s children’s movie “Matilda,” about a girl with telepathic powers.

WIF began pre-celebrations of the event on Tuesday in honor of Lili Reinhart, who received the WIF Max Mara Face of the Future Award. Reinhart is the 17th recipient of the award, which honors actresses at a turning point in their career.

Women in Film is an organization founded in 1983 advocating for and advancing the careers of women working in the screen industries. This year’s event honored Quinta Brunson, Dede Gardner, Jodi Kantor, Carey Mulligan, Gina Prince-Bythewood, Katie Silberman, Megan Twohey and Olivia Wilde.

The Top 10 Shows, Plus Top 5 Presentations of the Spring 2023 Collections

The Top 10 Shows, Plus Top 5 Presentations of the Spring 2023 Collections

Serena! Cher! Bella Hadid having a dress spray-painted onto her naked body!
The spring 2023 runway shows and presentations took the fashion pack from a rainy drive-in theater in Brooklyn to a London in royal mourning and on to lots of twins in Milan before wrapping up in Paris with the Eiffel Tower at Saint Laurent and Christian Louboutin and Kanye West’s controversial Yeezy show.

It was indeed a wild season, but also a supercharged one, with so many dazzling shows — and clothes — in every city, it was hard to choose favorites.

But WWD did. The criteria included showmanship, emotional impact, originality, clarity of vision and purpose, relevance, collection execution and all-around awesomeness. 

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Here, WWD’s top 10 shows of the season.

Top 10 Shows

10. Coperni

Coperni RTW Spring 2023

Aïtor Rosas Suñe / WWD

Ahead of their spring 2023 runway show, Coperni designers and married couple Arnaud Vaillant and Sébastien Meyer told WWD, “It’s an homage to women in general, and the evolution of the morphology and the body through centuries.”

“Technology and fashion have always been uneasy bedfellows, but if anyone can make science sexy, then it’s Coperni designers, who partnered with Manel Torres, the inventor of the Spray-on fabric, for the performance,” WWD’s Joelle Diderich wrote of the brand’s show-closing performance featuring a nearly naked Bella Hadid in “the world’s first live-action spray-on dress.”

“Beyond the wow factor of watching Hadid walk down the runway in her instant dress, the show raised all kinds of fascinating questions about how technology will change the way we clothe ourselves not only in the virtual world, but IRL,” Diderich added.

9. Fendi 25th Anniversary Baguette Collection 


“Fendi is one of a number of European brands energizing New York Fashion Week this season, staging a full-scale runway show and clothing collection inside a packed Hammerstein Ballroom on Friday night in celebration of the 25th anniversary of the iconic Baguette bag, introduced in 1997,” wrote WWD’s Booth Moore of Fendi’s spectacular New York City runway show.

“To further a “New York-y vibe of uptown-downtown,” Jones tapped his lifelong fashion hero and former Louis Vuitton boss Marc Jacobs,” Moore wrote, adding the duo came together to design tribute looks, accompanied by collaborative Baguettes with iconic New York jeweler Tiffany & Co. in Tiffany blue with silver charms and handmade solid sterling silver “resembling a piece of jewelry itself, for the ultimate collector’s item.”

8. Richard Quinn 

Fran Gomez de Villaboa /WWD

“Richard Quinn closed fashion week — with two shows in one. The first was dedicated to Queen Elizabeth II, and the second was the spectacle he had originally planned months before her death,” wrote WWD’s Hikmat Mohammed.

“We wanted it to be appropriate for the time, and it’s really historic,” Quinn told WWD, who also credited the queen for the brand’s success since made a rare — if unparalleled — fashion week visit in 2018 to present him with the Award for British Design. “It’s how everyone first knew us, and it will always be a part of our journey and history.”

The designer honored the queen with an extra 22 show-opening looks, which were said to take him and his studio 10 days to create — stitching through the night and while watching the late monarch’s funeral — and shifting his show to the evening following the funeral. The second part of the show featured 26 looks inspired by space and sci-fi — ending with a white bridal lace number.

7. Khaite 

Courtesy of Khaite

“I was going through a very David Lynch ‘Lost Highway,’ ‘Wild at Heart’ phase this summer,” Khaite designer Catherine Holstein told WWD of her collection’s snakeskin, bold zippers, crystal and fringe motifs, and the sinister Southwest and Sin City Las Vegas vibes.

“Certainly there is a bit of a fashion outlaw in Holstein. But her collections don’t really have themes. Rather, they are about the perfect piece on the coolest woman in the room,” Moore wrote of the collection’s femme fatale lineup of perfect-fit ready-to-wear and accessories. “From age 20 to 80, there was something for everyone.”

6. Dries Van Noten

Dries Van Noten RTW Spring 2023

Giovanni Giannoni / WWD

“Bloom therapy. That’s what Dries Van Noten’s spring 2023 collection felt like as it unfolded from an all-black beginning, to a softer middle, then exploded into a beautiful riot of florals that was a master class in mixing prints,” wrote Moore.

“I thought maybe we have to start from black, really the essence, the base of what fashion and clothes are — pleating, volume, structures, then to introduce the same volumes going from stiff and hard to softer, fluid versions. The shapes in fact stayed the same, so it’s the same lexicon,” the designer told WWD during a preview, adding the storyline, or rather three storylines, could be a metaphor for our times. “On the one hand you want protection but on the other hand you want to show your softer side.”

5. Comme des Garçons

Ko Tsuchiya/WWD

“A lamentation for the sorrow in the world today. And a feeling of wanting to stand together” were the two phrases Japanese maverick Rei Kawakubo released to explain the collection, her first shown on a Paris runway since the onset of the coronavirus pandemic.

“Kawakubo’s parade of colossal hooded shapes took your mind to “The Handsmaid’s Tale,” of course, and all its sinister implications. In profile, they sometimes resembled the horn-shaped vents on old cruise ships, which made you think about the migrant crisis, too,” reported WWD’s Miles Socha.

Socha labeled the collection “ingenuity on steroids,” with “every exit revealed a never-seen-before shape; sometimes strange, often beautiful, all executed in beautiful brocades, rich lace and other dressy and ceremonial fabrics.”

4. Gucci 

Vanni Bassetti for WWD

“I’m a boy who had two moms, because when I was born, the first seven years of life my mom had an identical twin. So I usually called them mom and mom,” Alessandro Michele said in an interview, speaking of his late mother Eralda and late aunt Giuliana. “It was so beautiful my life with a double love,” he mused to WWD’s Moore of his “Twinsburg” spring 2023 Gucci collection that started with a straight runway show, before a center divider lifted to reveal the same one happening on the other side.

“So I grew up with the idea of the other one who is exactly like you but not you. It’s about humanity. It’s interesting that twins are the concrete vision of the other. It’s very attractive because it’s exactly like you. I did experience this from the outside in a deep way, constantly living with these two women who look the same, dress the same way, had the same hair, the same parfum, and it’s beautiful how in the bad moment they cared about each other. It’s very paradigmatic of our lives.…Especially now we need to care about the other that’s physically another person, but also the other you.”

“It was a gorgeous, and deeply introspective, moment for Michele,” Moore said of the 68 pairs of model look-alikes — all of them actual real-life twins — that came together from opposite sides on the runway, joining hands for a final walk, making a poignant visual statement.

3. Loewe 

Giovanni Giannoni for WWD

“Anderson settled on a few key silhouettes, and both were sensational,” Socha said of Jonathan Anderson’s’ spring Loewe show, which featured tight polo shirts that flared out into brief baby-doll dresses; minidresses with compact panniers, one of the more offbeat trends this season, and shrunken hunting jackets and shearling bombers, either snug or trapeze in shape.

“At the other extreme, supersized sweatshirts and wing-tip tuxedo shirts became soigné sack dresses, arms poking through the bodice and the overly long sleeves dangling free. Long jersey dresses, in literal hourglass shapes cinched with bows, were delicate and divine,” Socha said.

“Most exits consisted of nothing more than a dress and a pair of quirky statement shoes, which have become a Loewe stronghold and one of the most expressive categories in fashion today.”

2. Rick Owens

Giovanni Giannoni for WWD

“I’m saying there are different aesthetic options,” Owens explained backstage to WWD’s Socha, amid eco-tulle skirts so vast they stood on their own. “It’s a protest against conventional judgment. And this is what I have dedicated my life to.”

“His spooky stalactite shoulders were back in a big way, on everything from snug bomber jackets to Barbie pink cocktail dresses,” Socha said. “So were his crumpled volumes, here in gleaming metallic fabrics, looking like car parts crushed elegantly around the body. These continue to challenge the eye, and Owens isn’t relenting.”

“Newer and completely seductive were his languid and revealing gowns with long trains; his giant tulle skirts, and his swishy chiffon trapeze tops, constructed with endless godets,” Socha said.

1. Bottega Veneta

Aitor Rosas Sune/WWD

“While some luxury brands roll out collections and collaborations every five minutes, we haven’t heard much from Blazy’s Bottega since his debut last February. And no wonder: It takes time, and a village of skilled artisans, to conceive and create a collection this good,” WWD’s Socha said of the spring collection.

Backstage, designer Matthieu Blazy was almost apologetic trying to explain how his own jeans, also all leather, had no stitching, and how the fringe on the finale dresses were integrated into the fabric, and then trimmed by hand, Socha reported. “It’s very technical. The project is not easy,” Blazy said to Socha. “Craft — the things we can do at Bottega that no other brand can — this is our identity.

Top 5 Presentations

5. Christian Louboutin 

4. Quira 

3. Brunello Cuccinelli 

2. Loro Piana 

1. Schiaparelli 

Fendi RTW Spring 2023

Fendi RTW Spring 2023

Silvia Venturini Fendi, with her uniform of shirt jackets, pants and heirloom jewelry, is the picture of “functional utility alongside femininity.”

Those four words sum up how Kim Jones characterizes his exploration at Fendi, and the core of the spring collection, his youngest and sprightliest effort yet for the Roman house, full of zesty colors, sexy shapes and a keen sense of fun.

The British designer has always said the women in his inner circle are his touchstones and sounding boards at Fendi, headlined by Venturini Fendi and her daughter Defina Delettrez Fendi, also his chief creative accomplices. And the initial feedback suggests the cargo pants are a hit.

Done up in satin and with the same double-F hardware found on the Baguette bag, whose 25th anniversary Jones just marked at a blowout show in New York with Marc Jacobs as his co-conspirator, these pants are likely to be seen on many off-duty models next season. Ditto the rubber platform shoes in quirky colors like mint — and the Rolls-Royce of jeans jackets, in closely cropped shearling and irresistible in camel.

The late Karl Lagerfeld, who designed Fendi’s fur and ready-to-wear for more than 50 years, is another guiding light for Jones, who homed in on the German designer’s collections from 1996 to 2002. He reprised a floral print and a logo from those years, and its overall spirit of “minimalist ease and pop-infused eclecticism,” according to the press notes.

“We go back and we look at everything — and then I pull out the things that I think are relevant,” Jones explained backstage before the show, explaining that he added in the vivid pinks, blues and greens afterwards to spice up the house’s base palette of neutrals.

While the shapes were pared down, the materials were not. Cue tabard-simple tops and dresses made of intricately woven leather, and T-shirt dresses and tops knitted from recycled mink.

Jones also had a strong feeling for satin this season, employed for sinuous dresses, skirts and apron-like appendages, but also as the lining for nip-waisted jackets and pencil skirts so meticulously finished they can be worn inside-out.

Obi-style belts threaded through the notched waists of coats and jackets looked a bit tricky, but signaled that Jones is starting to introduce elements from Fendi’s couture runway.

The designer also reached back to 1994 and brought back a leather version of a paper Fendi shopping bag, adding a chunky chain to give it a 2023 touch.

Most of the other bags were small, including a more rigid, architectural version of the Peekaboo and a minuscule version of the Fendi First, Jones’ first “It” bag, slung on a necklace and able to hold perhaps a few Tic Tacs.

Winnie Harlow, Imaan Hammam, Adwoa Aboah… All the Stars Seen at Fendi’s NYFW Show Celebrating 25 Years of the Baguette

Winnie Harlow, Imaan Hammam, Adwoa Aboah… All the Stars Seen at Fendi’s NYFW Show Celebrating 25 Years of the Baguette

Winnie Harlow, Imaan Hammam and Shay Mitchell at the Fendi show
New York Fashion Week had a star-studded beginning this season as some of the fashion industry’s biggest names arrived in the Big Apple for the Fendi show. Marking 25 years of the iconic Baguette created by Silvia Venturini Fendi, Kim Jones, the fashion house’s artistic director of womenswear collaborated with Marc Jacobs on a stunning collection that was “an interpretation and celebration” that is not only a wardrobe staple but also a pop culture icon.
Seated on the front row was Sarah Jessica Parker, the actor who famously said, “It’s not a bag, it’s a Baguette” as Carrie Bradshaw in Sex And The City, thus forever linking the arm candy to New York, and later, collaborated with Fendi on a pink sequin version. Dressed in a neutral-toned ensemble with a pop of color courtesy of the Baguette, Jessica Parker took her place next to Kim Kardashian, who arrived in a sparkly mesh dress. The reality TV star and entrepreneur, too, has a special relationship with the fashion house following the much-loved collaboration between her shapewear brand Skims and Fendi. Supermodel power was in full force at the show, with Kate Moss giving rocker chic style a spin in a strappy dress with black boots, alongside Grace Jones, Christy Turlington, Amber Valetta, Winnie Harlow, and Imaan Hammam.
Also in attendance were friends of the fashion house and stars from the entertainment world, including Stranger Things actor Natalia Dyer, Maude Apatow from Euphoria, The Marvellous Mrs Maisel‘s Rachel Brosnahan, and Academy Award winner Naomi Watts.

Below, see all the stars who got a first look at Fendi’s New York Fashion Week showcase.
Winnie Harlow and Kim Kardashian. Photo: Getty
Imaan Hammam. Photo: Getty
Karlie Kloss. Photo: Getty
Kate Moss. Photo: Getty
Adwoa Aboah. Photo: Getty
Amber Valletta and Sarah Jessica Parker. Photo: Getty
Winnie Harlow. Photo: Getty
Aimee Song. Photo: Getty
Daphne Guinness. Photo: Getty
Christy Turlington, Amber Valletta, Kate Moss, and Shalom Harlow. Photo: Getty
Law Roach. Photo: Getty
Lori Harvey. Photo: Getty
Naomi Watts. Photo: Getty
Natalia Dyer. Photo: Getty
LaLa Anthony, Kim Kardashian, Sarah Jessica Parker, and Naomi Watts. Photo: Getty
Nicholas Galitzine. Photo: Getty
Olivia Culpo. Photo: Getty
Sarah Jessica Parker. Photo: Getty
Sasha Meneghel. Photo: Getty
Shay Mitchell. Photo: Getty
Tommy and Dee Hilfiger. Photo: Getty
Kim Kardashian. Photo: Getty
Read Next: Exclusive: Fendi’s Kim Jones Talks About Celebrating 25 Years of the Baguette with Marc Jacobs in New York

Kim Jones and Marc Jacobs Create a Fendi Baguette Bonanza

Kim Jones and Marc Jacobs Create a Fendi Baguette Bonanza

“I really thought she’d live to 100, I don’t know why,” said Fendi women’s designer Kim Jones, who was appointed Officer of the Order of British Fashion in 2020, speaking just a couple of hours after the death of Queen Elizabeth II on Wednesday.
Then, with that proverbial stiff upper lip, it was onto the job at hand.

Fendi is one of a number of European brands energizing New York Fashion Week this season, staging a full-scale runway show and clothing collection inside a packed Hammerstein Ballroom on Friday night in celebration of the 25th anniversary of the iconic Baguette bag, introduced in 1997.

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Also following the money to the growing American luxury market, Marni has taken its show on the road, while Givenchy, Courrèges, Kiton and Isabel Marant are toasting new Stateside stores with dinners and parties. Munich-based luxury e-commerce site MyTheresa also planted a flag at New York Fashion Week, hosting a lunch for Gabriela Hearst, and celebrating overall U.S. sales rising 110 percent over the last year and a half.

Texas and Florida may be the hottest American retail markets right now, but New York Fashion Week is the place to go for media heat, which is why Fendi chose it to reignite the Baguette business. New York put the Fendi bag on the pop culture map, thanks to a cameo in the original “Sex and the City” series.

So, of course, Sarah Jessica Parker was at the show — along with Kim Kardashian, Kate Moss, Linda Evangelista and a slew of other notables — and even created her own personalized take on the Baguette.

To further a “New York-y vibe of uptown-downtown,” Jones tapped his lifelong fashion hero and former Louis Vuitton boss Marc Jacobs.

Jacobs created a collection within the collection, using his love of logomania to play with the Fendi moniker on Baguettes, and designing 10 looks in the spirit of his current exploration of historical romance meets street.

Jones also teamed with iconic New York jeweler Tiffany & Co., newly added to the LVMH Moët Hennessy Louis Vuitton brand family, on Tiffany blue Baguettes with silver charms, and a handmade solid sterling silver Baguette resembling a piece of jewelry itself, for the ultimate collector’s item.

That connection was serendipity, more or less, Jones said, explaining how he realized while opening the Fendi store on Fifth Avenue across from the Tiffany flagship that the Baguette is not only a bag, but a diamond cut.

“I wanted to combine those three things, and it’s quite playful and celebratory,” he said of the Fendi, Marc Jacobs, Tiffany trifecta cooking up the bingeable looks.

“There’s a lot of depressing things happening in the world so I thought it was good to have a bit of fun,” he said, flashing a new gumball-sized Tiffany diamond on his finger.

Hitting stores next month, the collection includes colorful sportswear, shearling outerwear and cool tailoring, all with maximalist details like tulle on top of slip skirts, sequins on top of sweatshirts and boiler suits, and pockets turned into Baguettes on fleece pullovers, baseball hats, gloves, gators and socks.

“It’s been really exciting to see how a bag can be transformed into a collection,” said Silvia Venturini Fendi, the brand’s creative director of accessories, menswear and children who created the original style as an alternative to the ’90s ubiquitous backpack — one that still allowed for hands-free movement with its ergonomic, tucked-under-the-arm design.

“It was one of the first bags that was embroidered but meant to be worn during daytime, so we liked the idea of having a mix of embroidery and sequins and sweatshirts,” she said of the clothing collection.

New iterations of the Baguette itself include a multipocketed version souped up for today’s gadget hounds. “You have a places for your airpods, your toothpicks, your asthma inhaler, it’s good for guys and girls, and it can also be a bum Baguette,” Jones said, noting the adjustable strap on his personal bag, in pale pink.

For his take, Jacobs developed a “Fendiroma” logo. He mashed up his brand codes with Fendi’s, creating a calfskin Baguette emblazoned with the words “The Baguette,” playing off his “The Tote” designs, as a well as an extra version dripping with Swarovski crystals.

Jacobs brought the silhouettes and fabrics from his recent ready-to-wear collections into Jones’ world, using a color palette of fluro yellow, silver, gray and white inspired by workers on city streets, and fabrics bleached or sheer overlaid, he said.

“I like the idea of taking jeans, jean jackets, sweaters, the way people really dress, and instead of saying it’s such a shame that’s what people look like, embracing what speaks to them and reforming it into something evocative of a period with more romance and magic,” said Jacobs of what’s exciting him in fashion now.

“When you tie a coat around your waist and it creates a bustle, or when you make a long skirt out of a pair of jeans, there is something old and historic. But when you break up the components, and you can identify them, you see it’s not a costume. It’s nice to squint and see what’s in front of you in a more magical way. When I look at it, I see a romantic vision of what street clothes look like.

“And when you think of New York, it’s a pair of sneakers, jeans, a jean jacket, a tote bag and a Baguette,” he said. “It takes the stuffing out of European fashion.”

But probably not the dough.

Fendi to Hold Show in New York to Celebrate Baguette Bag at 25

Fendi to Hold Show in New York to Celebrate Baguette Bag at 25

“IT” BAG TO NY: Fendi took Instagram by storm Saturday, unveiling an accessories campaign fronted by Linda Evangelista to celebrate its signature Baguette bag’s 25th anniversary.
In addition to sharing campaign imagery, the luxury house controlled by LVMH Moët Hennessy Louis Vuitton said it will hold a runway show in New York on Sept. 9 to mark the bag’s anniversary which will come two years after Kim Jones joined the storied house as artistic director of couture and womenswear.
No other details on the show were available at press time. However, sources have told WWD that Jones is working on a collaboration with Marc Jacobs that could be unveiled during New York Fashion Week in September, which implies that the Baguette will somehow be part of it. 

Instagram netizens praised the campaign in which Evangelista is photographed by Steven Meisel against a grey backdrop holding two sequin-covered Baguette bags in different sizes paired with a grey sweater and satin baseball caps stockpiled on her head.

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The supermodel casts a diva gaze behind her pink-hued sunglasses and had fans on social media cheering her return in front of the camera.
First introduced in 1997 by Silvia Venturini Fendi, artistic director of accessories and menswear, the Baguette has been the ideal  canvas for many creative iterations over the years, including denim, embroidered jacquard, sequined, fur accented, hand painted versions and even a scented one introduced in 2019.
The accessory ignited the “It” bag craze and is currently enjoying momentum like other bags from the late ‘90s and early Aughts, tapping into Y2K nostalgia.
Back in the days its popularity was cemented after Sarah Jessica Parker’s character in the hit series “Sex and the City” sported a sequined purple version. She returned to show her love for the accessory in 2019 when Fendi debuted the #BaguetteFriendsForever communication project.

5 Things To Know About Fendi’s Fresh Take On Haute Couture For AW 2022

5 Things To Know About Fendi’s Fresh Take On Haute Couture For AW 2022

“I wanted lightness in the clothes this season,” Fendi’s artistic director Kim Jones says of his fresh approach to the brand’s autumn/winter 2022 haute couture collection. Below, Anders Christian Madsen shares his key takeaways from the show.

Kim Jones debuted a lighter take on haute couture
Photo: Gorunway.com

There was a lightness to the savoir-faire Kim Jones presented for Fendi on Thursday afternoon in Palais Brongniart, which uplifted his take on haute couture with a new freshness. As the show progressed, he quite literally peeled off the layers until the lightness reached a point of near-nudity, with buoyant embroidered overlays floating ethereally over the models’ skin. “It’s pretty light,” he concurred during a preview. “I wanted lightness in the clothes this season, also in terms of how the embroideries were done.” If Jones’s first forays into couture at Fendi were about showcasing his discoveries of the magic made possible by the artisans of this haute institution through multi-layered craftsmanship, this season represented a clean slate, and one that felt like a way of using haute couture as a proposal for ideas that could trickle into real life.

It featured Kata Yuzen motifs from Japan
Photo: Gorunway.com

It all began with a trip to Japan in March, before the borders opened. “I managed to get in. I was so determined,” Jones said, hinting at some next-level string-pulling. “I used to go six times a year. I love it so much. We went to see a number of the suppliers we’ve always worked with on special projects, and I bought all these fragments of 17th-century kimonos. Just pieces of hand-painted silk fabric.” His finds prompted him to contact a family of traditional Kata Yuzen fabric-makers in Kyoto, whom he knew from previous collaborations. “They hadn’t really been working very much because there were no ceremonies in two years. I asked if they would like to do something with us.” The results were a series of beautiful fragment patterns in pastel colors, which Jones worked into column dresses that cut a monastic silhouette for the collection that felt decidedly Fendi.
It was a real-life approach to couture
Photo: Gorunway.com

“With me, when I’m looking at stuff, I’m always thinking past, present, future. The past is the research, the present is now, and the future is the idea of where it’s going to go,” Jones said, referring to the optical white box that framed the show and added the sense of futurism to proceedings, which was also present in his previous haute couture show. It had a simplifying effect on a collection that felt like a real consideration for how haute couture might be used in everyday life – by the lucky few – and, more importantly, how it might serve to push and inspire ideas for ready-to-wear. Take for instance the scalloped embroideries that adorned a two-piece set, which was, essentially, a T-shirt and a slouchy trouser. Along with the Kata Yuzen, these motifs and techniques felt ripe for ready-to-wear adaptation.
Jones gave us daywear couture
Photo: Gorunway.com

Jones also made pragmatic proposals for daywear couture. The two exquisitely-cut tailored looks that opened the show were created from the finest vicuna, a tactility Jones went on to interpret in the knitted dresses that followed. “Loro Piana always send me a piece of vicuna for Christmas. I always make myself a nice tailored coat out of it,” he quipped, but those desires are entirely universal. Of the knitwear, Jones said it was all about creating a super-luxe lightness for real-life (the extravagant kind, in any case). “I wanted to have some light knitwear pieces for, you know, that jet-set lifestyle of the client. They can wear that on the plane and get off and still [feel] fabulous.” Seeing Jones tackle the idea of real-life daywear in his haute couture was great and created a real affinity with his ready-to-wear collections.
Jones has the same birth chart as Karl Lagerfeld
Photo: Gorunway.com

Asked by Suzy Menkes if he’s the new Karl Lagerfeld – what with his multi-faceted work schedule and all – Jones laughed. “I don’t think I’m the new Karl, but I have exactly the same birth chart. I like to work hard.” In the case of this collection, his hard work was in the detail: a subtle, muted and pared-back illustration of the painstaking art form that is haute couture. “Fendi is about a working woman. A woman that’s powerful,” he said, reflecting on the role of the collection in the real world. “I love the colors. I’m really happy with it.”

Originally published in Vogue.co.uk 
Read next: How Louis Vuitton, Dior And Fendi Are Selling On Their Leftover Fabrics

Imaan Hammam Joins Adut Akech, Naomi Campbell, and More in the Fendi X Versace Campaign

Imaan Hammam Joins Adut Akech, Naomi Campbell, and More in the Fendi X Versace Campaign

Photo: Courtesy Fendi and Versace
First announced back in September 2021, fashion houses Fendi and Versace’s collaborative line, aka #Fendace, dropped today in Dubai, Los Angeles, Kuwait, Paris and Tokyo, and as expected, has received a wave of appreciation from fashion enthusiasts. Featuring the iconic Naomi Campbell, Moroccan-Egyptian-Dutch model Imaan Hammam, South Sudanese-Australian beauty Adut Akech, American model of South Sudanese heritage Anok Yai, Ethiopia’s Amar Akway, Lina Zhang from China, and Anja Rubik from Poland, the campaign was shot by none other than Steven Meisel, and seamlessly embodies the fun, playful vibe of the line.
Photo: Courtesy Fendi and Versace
Marrying Fendi’s love for logomania with Versace’s globally-loved baroque patterns, the Fendace collection pops with a vibrant palette and lots of sparkle. “It’s a swap rather than a collaboration and, most of all, it is done out of friendship,” Kim Jones shared. “It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”

And it looks like Donatella Versace couldn’t agree more. “The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love,” the designer said.
Photo: Courtesy Fendi and Versace

Among the most exciting creations to be found in the new Fendace collection are the reinvented versions of two classics. Versace’s signature La Medusa bag will be available in two alternate print finishes, with the La Medusa plaque sharing space with Fendi FF trims, and the Trigreca sneakers can be seen doused in Versace’s gold baroque work and Fendi’s trademark print.

Exclusive: Adwoa Aboah is a “Fashionable Superwoman” in Fendi’s New Peekaboo Bag Film

Exclusive: Adwoa Aboah is a “Fashionable Superwoman” in Fendi’s New Peekaboo Bag Film

Photo: Courtesy of Fendi
In celebration of the new Peekaboo Petite and Micro handbags, Fendi has joined forces with Italian film director and friend of the house, Luca Guadagnino, to create a short film starring former Vogue Arabia cover star Adwoa Aboah. The campaign film created by the Call Me By Your Name director features the top model soaring through Rome over through its rooftops before eventually landing on Fendi’s Palazzo della Civiltà Italiana.
Photo: Courtesy of Fendi
“With the DNA of Fendi being Rome, we, of course, talked about Rome – but instead of being in Rome, being above Rome,” says Guadagnino of the film’s concept. “We had this idea of levity – of the Peekaboo bag, at the center of the movie, being the magical driver behind Adwoa flying over the ancient city.”
Photo: Courtesy of Fendi
Aboah was chosen by the Italian fashion house for their shared values around women empowerment and independence. The film sees her depicted as a “fashionable incarnation of superwoman” flying over Rome’s skies in a dreamlike fantasy before touching down on Earth to determine her fate, claiming her own autonomy. “I think that carrying a Peekaboo says something about a very strong, powerful, and empowered person who is not afraid to hide,” says Silvia Venturini Fendi, creative director of Fendi. “It has its two compartments — one you can keep close to you and closed, and the other where you can choose to reveal something of yourself to the world.”
Photo: Courtesy of Fendi
“I feel part of Fendi,” says Guadagnino of working with the fashion house. “I am very close friends with Fendi – as a brand for sure but, most importantly, as a friend of people who are pillars of the company. I feel a very deep connection with the brand – and my mother used to wear Fendi back in the 70s and 80s so the logo, the type of materials, the quality and the design of Fendi have always been part of my imagery.”
Photo: Courtesy of Fendi
Read Next: 5 Things To Know About Fendi’s Soft-Meets-Hard Milan Fashion Week Fall 2022 Show

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