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Uniqlo Opens Store in Tokyo’s Historic Asakusa District

Uniqlo Opens Store in Tokyo’s Historic Asakusa District

TOKYO — Uniqlo opened the doors of its newest large-format store on Friday, in the historic and culturally significant neighborhood of Asakusa. The store follows the concept of “our neighborhood” and aims to support the area’s local businesses, residents and artisans.
With a selling area of more than 21,000 square feet, Uniqlo Asakusa also boasts one of the longest continuous store windows of any Uniqlo store. It is located in the heart of Asakusa, which prior to the COVID-19 pandemic was bustling with international tourists on any day of the week. The area is known for its historic pedestrian lanes lined with souvenir stores and leading up to Senso-ji, Tokyo’s oldest Buddhist temple and one of its most significant. It is also a district that hosts the workshops and stores of many traditional craftspeople, some of whom Uniqlo featured in various ways inside the store.

The double-level main entrance to the store is dominated by a giant paper and wooden lantern, which was created by a local workshop and hand-painted with the Uniqlo logo. At nearly six feet per side, it was both the largest lantern the shop had ever created, as well as the first cubic one. In addition, signage used throughout the store was inspired by “senjafuda” votive strips that are a common sight at temples and shrines across Japan.
Uniqlo also collaborated with local businesses on various products to mark the opening of the store. For example, small ceramic plates designed with traditional snack-maker Asakusa Tokiwado will be available for sale in limited quantities, while original tea cups will be given to the first 3,000 customers to spend 5,000 yen or more during the opening weekend. There are also original UTme! stamps that are only available at the Asakusa store to use in customizing T-shirts and tote bags.
Throughout the store, Uniqlo has highlighted products from local shops, from stationery to skateboards, encouraging customers to explore the neighborhood in order to purchase such items and discover others. Other features of the store include a larger than usual space where customers can try on and order tailor-made items, areas highlighting sustainability and fitting rooms that feature artworks by a local artist and photographs of Asakusa from the past and present.

Assouline, Zara Team Up for Travel-Inspired Apparel

Assouline, Zara Team Up for Travel-Inspired Apparel

READ ALL ABOUT IT: Summer can’t come soon enough for millions of people, who have been or remain cooped up for the better part of the past year.
To help anticipate the signal of Memorial Day, the cultural-leaning book publisher Assouline and Zara have united for a travel-inspired summer men’s wear capsule collection. Zara Man shoppers will find casual pieces inspired by such titles as “Capri Dolce Vita,” “St. Tropez Soleil” and “Provence Glory.”
Launching today, the assortment features a shirt, sweatshirt, T-shirts, a pair of swim trunks and accessories. Shoppers will also find a beach towel, tote bag and a cap that are offered in embroidered or collage prints. Retailing from about $30 to $50, the apparel is available in sizes from small to extra large.

Zara connected with executives at Assouline a few months ago about the prospect of a collaboration, thinking that the travel series would be a good fit for the brand, according to an Assouline spokesman. Giving new meaning to a quick summer read, the ultra lightweight assortment is inspired by books that play up laid back locales.
Alex Assouline said in a statement, “At the center of our affinity for culture, is our love of sharing its beauty worldwide.”
Reading has been a major pandemic pastime for many. Kaia Gerber started an Instagram Live book club a while back, and other models like Bella Hadid and her sister Gigi and their friend Kendall Jenner have been photographed recently carrying books. Kim Jones, who doubles as artistic director for Dior Men’s and Fendi women’s wear and couture, has long been on board with books. The OBE designer is known to have an enviable well-stocked library. And Draper James’ founder Reese Witherspoon has been talking about favorite books titles for a while. A former member of the fashion crowd. Douglas Stuart found his way to literature another way. The former designer won the 2020 Booker Prize for his debut novel “Shuggie  Bain.”

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