Fashion

16 homegrown UAE brands that have gone global

16 homegrown UAE brands that have gone global

Born in the UAE, but growing globally.
These luxurious brands have made their imprint around the world and have undoubtedly received a universal stamp of approval.
Fashion
The Giving Movement

By disrupting stereotypes, Dubai-based lounge and activewear brand The Giving Movement has always gone against the grain. The founder of The Giving Movement, Dominic Nowell-Barnes, has highlighted the importance of pushing boundaries on several occasions. The brand has reached global icons and content creators with its premium collections being loved by all those who are seen in them. From Haya Salman to Natalie Sallaum, various fashion enthusiasts have been spotted in the brand.
For more information visit givingmovement.com
L’Couture

The luxe activewear label founded by Lyndsay Doran in 2019, has filled in the apparent athleisure gap in the country. With plans to eventually open a UK office and warehouse, the brand has customers from around the world including in Europe and the US. With new launches every season, the brand is constantly innovating and encouraging women to live healthier lives.
For more information visit lcouture.com
Bouguessa

This contemporary womenswear label has reinvented the wardrobe classics for the modern-day wearer. Founded by Faiza Bouguessa in 2014 in her studio in Dubai Design District, the brand has now made its mark global, as its e-tailer includes one of the largest players in the market, NET-A-PORTER. Designed to empower strong sophisticated women, several A-listers such as Priyanka Chopra and many more have been spotted in the Dubai-based brand.
For more information visit bouguessa.com
L’Afshar

Made in Dubai, this iconic label was started by Lilian Afshar in 2019. Designed for the sophisticated woman, the brand is combined with contemporary handcrafted designs, made in Dubai with luxurious yet industrial elements. The brand is stocked around the globe including NET-A-PORTER, Neiman Marcus, Bloomingdales, Harvey Nichols and many more. From Queen Rania to Kendall Jenner, the brand has made remarkable strides globally.
For more information visit lafshar.com
All Things Mochi

Ayah Tabari launched her label in 2013 with patterned hues infused into every element of the brand. While combining traditional prints and embroideries with quintessential tailoring, each piece is created by hand in individual ateliers by a team of talented makers. The brand has been shown at New York Fashion Week and appeared on people with a global reach. The Hungarian-inspired label has previously retailed on NET-A-PORTER with centuries-old embroidery techniques infused into the collection.
For more information visit allthingsmochi.com
Bil Arabi

Established in 2006, by Nadine Kanso, this luxurious jewellery brand is an ode to the region and celebrated the Arabic alphabet in a refined manner. From earrings, rings, bracelets and pendants this fine jewellery brand has carved a niche for itself in the market. With modern heirlooms and bespoke projects, the brands have reached a global level through collaborative partners which include The Doha Jewellery, Christie’s and Harvey Nichols.
For more information visit bilarabi.ae
Restaurants
The MAINE Group

Dubai-based restauranteur Joey Ghazal opened his first instalment of the MAINE Group years ago and has undoubtedly dominated the F&B space. The MAINE Group now consists of three restaurant concepts – The Maine Oyster Bar & Grill in JBR, The MAINE Street Eatery in Studio City and The MAINE Land Brasserie in Business Bay. Now, The Maine Mayfair has officially opened its doors in London.
For more information visit themaine.ae
Gaia

First bursting onto the Dubai foodie scene two years ago, Chef Izu Ani’s brainchild has garnered a cult following for the delicious Mediterranean and Greek cuisine Gaia has to offer. With HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum being a keen visitor to the eatery, the restaurant has surely made a mark for itself in the region and globally. All set to hit Europe’s shores with an establishment opening up in London, in the exclusive Mayfair postcode, later this year. With Sheikh Hamdan being a regular visitor to the UK, it begs the question if he’ll pop in for a meal at Gaia London.
For more information visit gaia-restaurants.com
Il Borro Tuscan Bistro

With authentic Tuscan flavours in the heart of Dubai, this Italian haven is located in Jumeirah Al Naseem Hotel and is certainly loved by all those who dine there. From plush interiors to an undeniable charm when it comes to the ingredients and ambience, this restaurant provides the perfect backdrop for the finest wholesome cuisine in Dubai. With a true farm-to-table concept, this refined concept stays true to its roots. Il Borro London officially opened its doors earlier this year.
For more information visit ilborrotuscanbistro.ae
La Serre

After opening in Dubai in 2013, La Serre announced it was going global last year. Having opened its door already in Riyadh, La Serre will be heading to the exclusive area Knightsbridge in London and eventually to New York City.
For more information visit laserre.com
Beauty
Huda Beauty

Renowned beauty mogul Huda Kattan started her cult beauty brand in the UAE in 2013. Since launching, the brand has gained worldwide popularity by making remarkable global strides. From all the latest must-haves, the brand has upped its offerings to include foundations, concealers, lipsticks, eyeshadows, setting powders and much more while expanding with offices in the US and the UK, with plans for further expansion.
For more information visit hudabeauty.com
Hindash Cosmetics

Famous YouTuber and multi-faceted artist Mohammed Hindash launched his own luxurious cosmetics brand which was unveiled to the public in Dubai earlier this year. Hindash has added a series of products varying from eyeliners to vegan matte eyeshadow pigments to enhance every look. From being advertised in Times Square, New York to launching on Cult Beauty, the brand is seen the globe over and is praised for its minimal fallout which sets it apart from all the brands.
For more information visit hindash.com
Shiffa

Founded by Dr. Lamees, this organic skincare brand is backed by the most potent organic ingredients with advanced science. Created to focus on the science of healing, each product is a powerful combination of active ingredients in therapeutic concentrations to heal the skin from within. For all your skincare concerns, whether acne issues or large pores, these organic products protect the skin and increase its uses well-being and is loved by celebrities globally.
For more information visit shiffa.com
Shirley Conlon Organics

Dubai’s premium organic skincare brand ensures long-lasting benefits to the skin. Infused with skin-loving plant-based botanicals, the products gently remove pollution and makeup while still protecting the skin’s natural barrier. With ultra-lightweight botanicals that absorb into the skin, these formulas instantly absorb to minimize any concerned areas. Founded by Shirley Conlon, the products have reached around the globe, making a difference to people’s skin. With botanical ingredients from around the world, this beauty brand is not limited to a fanbase in the UAE.
For more information visit shirleyconlonorganics.com
Kayali

The UAE-based fragrance brand for founded to delve into the Middle Eastern traditions of perfume layering. Founded by beauty entrepreneurs Huda and Mona Kattan, this exclusive has created popular scents that are loved by many worldwide. Whether the scented vanilla perfume or the staple musk perfume, each ingredient makes this brand truly special. Created with luxe fragrance oils, this cult-favourite brand always spritzes things up with something new. The enticingly rich scents are loved by all with a customer base all over the world.
For more information visit kayalifragrance.com
Hotels
Jumeirah Hospitality Group

When it comes to hospitality, Jumeirah Hotels and Resorts has made a mark globally. With around 24 luxurious properties, the resort is a leader in leaving its imprint around the world. The diverse set of employees also allows the company to stand out. From the Maldives to Mallorca, the brand has reached different corners of the world.
For more information visit Jumeirah.com
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied 

Saudi Streetwear Label Hindamme’s New Collection Offers a Chromatic Tribute to Earth

Saudi Streetwear Label Hindamme’s New Collection Offers a Chromatic Tribute to Earth

Some clothes are a whisper, others are proverbially loud. The new collection from Hindamme – self-taught designer Mohammed Khoja’s streetwear brand – hits a sweet spot. As the spring/summer transition happily dictates, the colors are fresh and with a bite. Lime green, tangy orange, and dégradé sunsets are featured across wide lapel jackets; with cool Scandinavian blues or pulsating oranges, there’s a view of the sky no matter the location. There’s also a swirling mass in gaslit colors. It’s in fact the science of color theory with integrating motifs highlighting Mother Nature’s beauty. “Season 5 is autobiographical,” states Khoja. “It investigates the deeper connections in life – our relationship to our families, communities, and planet.” Padded nylon shirts, hoodies, a Tencel bowling shirt, and wool cashmere varsity jacket bring eye to earth, while a striped mesh and velvet dress is a sensual nod to the animal world.
Photo: Courtesy of Hindamme
Photo: Courtesy of Hindamme
The name Hindamme references an Arabic term meaning, “To possess perfect form in harmony in aesthetics.” Ideas are ever evolving. Khoja continues his quest with each collection. He aims to create a narrative to Middle Eastern design that is universal and contemporary. He also isn’t afraid to look back to move forward. His last collection, Al Ula, in collaboration with Saudi music and arts festival Winter at Tantora, featured a fabric story that dove into the ancient desert Kingdom belonging to the Nabataean civilization. It rendered cloth in silk velvets, with golden pleats and Greco-Roman style embroidery. Khoja’s wider team of textile experts created custom brocades and embroideries illustrating inscriptions and art of the ancient Nabataean civilization bringing them into the here and now.
Photo: Courtesy of Hindamme
Originally published in the June 2022 issue of Vogue Arabia
Read Next: Saudi Interior Architect and Designer Nouf AlMoneef on Riyadh’s Progressive Cultural Landscape

Livia Firth on Why Going Green Should Be More Like Common Sense to Save the Planet

Livia Firth on Why Going Green Should Be More Like Common Sense to Save the Planet

We’ve lost our instinctive connection with what’s important for ourselves and the planet – and it’s time for common sense to lead the way again.
Photo: Elizaveta Porodina
Almost every interview I have done in the last 14 years or so starts with the same question: “When did you become sustainable?” Sometimes the phrasing is different, but the concept is always the same: how and when did it happen?
I usually shrug my shoulders and come up with an answer, but the truth is, I am not sure there was a precise moment – it was more a collection of circumstances that brought me to where I am today. I associate my personal journey with the transformation not only of the fashion industry, but with how we went from being “citizens” to being “consumers.”
I was born in 1969, the year of that fabulous Woodstock festival and the hippy movement, and the first man on the moon. I spent the first 20 years of my life (if not more) in an era pre-internet, pre-mobile phones, pre-consumerism. I was also born in Italy, so everything that happened in the 80s – including the beginning of consumerism and fast food – arrived in my country much later than in the US (where it was born) or the UK (where I moved to in 1996). I am sure the same is true for any of you who are from my generation and are not based in one of those two countries.
Two-year-old Livia at her aunt’s wedding with her mother, wearing a custom-made silk dress which she later gave to Livia
Apart from Madonna’s music, huge earrings, and shoulder pads, the 80s for me are about my twin brothers being born, my family suddenly becoming four siblings, my dad having to maintain everyone with one salary, and my mom buying lowenergy light bulbs not because we were “eco,” but because we needed to save money. The same went for clothes that were mended, altered, passed down, and exchanged – simply because we couldn’t afford it and cheap fashion didn’t exist anyway. We had to save money to buy clothes and we bought quality clothes to save money, as they had to last through the years.
Things start to get blurry later on, and maybe the question is not, when did I become sustainable, but rather, when did everything become super fast, super cheap, super accessible, and super charged at the speed of light? When did we start living in an era when we had to certify things, or call them “sustainable” or “eco,” while it had been normal practice up until then?
Livia wearing a Laura Strambi recycled plastic bottles dress. Photo: Getty
At some point this is what happened, and it suddenly became cheaper to buy new socks, rather than mending the holes in them, and we started buying readymade mash potatoes at the supermarket rather than boiling and mashing two potatoes. Isn’t it interesting that, in the span of my lifetime, I saw this huge transformation from one kind of world to a completely different one? And now I’m witnessing a new revolution: the technological craze of Web 3.0 and all things “metaverse.” Maybe this is why I always say that for me, sustainability – call it green or any color you like – is more like common sense than anything else. And if you start looking at it in this way, then there are a million questions whose answers will always be no. Does it make sense to you that we buy things that we throw away after a few times? (Think about this for a moment – the fact that we throw away clothes like food that has gone past its expiry date in our fridge.) Does it make sense to you that we wear toxic materials on our bodies? Does it make sense to you that we spend our time looking at the lives of people we don’t know on social media, because our lives are so empty that the only way of feeling alive is to feel envious over what someone else is wearing, or which place they have gone on holiday? Does it make sense to you that, although we technically abolished slavery last century, we still enslave millions of people in supply chains around the world, since we need to buy lots of very cheap things, very often? I could go on, but shouldn’t the real question be, when will we start to care again, to reconnect with what matters again?
Livia in a factory in Dhaka. Photo: Reza Shahriah Rahman
For the last two-and-a-half years I have been writing these pages, every month on different topics, every month trying to involve you in something new. This month I would like to throw the ball back in you court and would like to ask you what you care about. What would you like to know more of, explore more, understand more? What is your story and what are your solutions for the future of humanity?
Originally published in the June 2022 issue of Vogue Arabia
Read Next: Livia Firth and Tom Ford Discuss the Gigantic Issue of Thin-Film Plastic Polluting Our Oceans

Bella Hadid’s Silky Halter Neck Scarf Dress is the Ultimate Throwback to the 2000s

Bella Hadid’s Silky Halter Neck Scarf Dress is the Ultimate Throwback to the 2000s

Photo: Getty
Over the years, Bella Hadid‘s personal style has become synonymous with throwbacks to the early aughts. From low-rise jeans to halter neck tops, the part-Palestinian model has continued to make a strong case for clothing from the 2000s, with the latest being the scarf dress.
The 25-year-old recently celebrated the launch of a new product in her co-founded non-alcoholic drink brand Kin Euphorics, for which she was dressed in a pink silk number characterized by its asymmetrical hem. Also known as a handkerchief dress, Hadid’s pick came with a halter neck and corset-style buttoned bodice, and a floral print that made it modern and ideal for a summer soirée. The model elevated the youthfulness of her look with Loewe’s black open-toed sandals with roses for heels, a mini handbag in the same color, and pink and silver jewelry.

For the celebration, Hadid’s dark brown hair was worn up in a sleek ponytail tied with a black ribbon, and her newly-cut fringe framed her face. Complementing the feminine outfit, Hadid’s makeup featured glowy, blushed skin and a glossy pink lip, while body gems made an appearance on her arm. Pink rhinestones on her left bicep were shaped like a butterfly, as a nod to the botanical garden-themed branding for Kin Euphorics.

The former Vogue Arabia cover star was joined by some of her close industry friends—and family—at the party, which was hosted at West Hollywood’s The Fleur Room. Hadid was seen posing with father Mohamed Hadid, sisters Alana and Marielle Hadid, stylist Law Roach, model Lori Harvey, fashion blogger Devon Carlson, and more.
Read Next: Bella Hadid Arrives in the Metaverse With a New Line of NFTs

7 Vibrant Essentials You Need To Give Your Summer Closet a Refreshing Update

7 Vibrant Essentials You Need To Give Your Summer Closet a Refreshing Update

Photo: Style du Monde
Bold colors have brightened up the international fashion week circuit in recent seasons, with acid brights cropping up both on and off the catwalk. Termed “dopamine dressing” for its feel-good, mood-boosting qualities, we’ve been soaking up the zingy knitwear, outré shirts, juicy dresses and peppy accessories on offer. If the shows are anything to go by, then tangy orange, hot pink and lemon yellow could well be the new black.
Let the street stylers convince you to add more color to your wardrobe this summer. Take style cues from their colorful fashion statements, below.

Eye-catching dresses
Photo: StyleDuMonde
Juicy arm candy
Photo: StyleDuMonde
Acid-bright skirts
Photo: StyleDuMonde
Bold knitted dresses
Photo: StyleDuMonde
Zingy footwear
Photo: StyleDuMonde
Summer prints
Photo: StyleDuMonde
Talking-point shirting
Photo: StyleDuMonde
Originally published in Vogue.co.uk
Read next: Interior Designer Sera Hersham on Her Dream-Like Transformation of London’s Little Venice Rooms

Reebok’s latest collection is pushing boundaries beyond the comfort zone

Reebok’s latest collection is pushing boundaries beyond the comfort zone

Fashion

by Team Emirates Woman
1 minute ago

IN PARTNERSHIP: When you’re pushed outside of your comfort zone, incredible things happen.
This is the mantra Reebok is embodying for the upcoming season with its latest collection inspired by the art of movement.
With yoga growing as a wellness practice in the Middle East, the athletics brand has launched its latest yoga collection ensuring seamless movement goes beyond each class.
As an activity to build muscle tone and strength, yoga comes with a host of uncomfortable positions which promotes overall relaxation in the long run. To champion this concept and showcase how wearers can find comfort with the apparel in the most uneasy yoga exercises, the brand launched a campaign surrounding the theme ‘uncomfortably comfortable’.

Without compromising on style, these activewear staples can seamlessly fit into any wardrobe. With a plethora of subtle prints and delicate details, wearers can incorporate the pieces for both fitness classes and everyday activities, including a post-workout lunch with friends.
The high-waisted leggings, t-shirts and supportive bras are designed with moisture-wicking fabrics that are soft to touch for long-lasting comfort and promote a feel-good factor.
As the foundation of any workout, opting for the right activewear is a crucial step for an impeccable fitness routine and is proven to inspire and motivate you just as much.

For the faces of the campaign, Reebok chose three UAE-based yogis Yassmine Elkholy, Merishka Naidoo and Sophia Seyerh, who have been long-time enthusiasts of this mindfulness practice to closely resonate with the theme.
To officially launch the collection in the UAE, Reebok MENA hosted a yoga retreat under the theme ‘Reconnect, Realign and Reaffirm’ in honour of International Yoga Day on June 21, 2022.
The latest collection can be purchased at the Reebok store in The Dubai Mall and The Galleria Al Maryah, Abu Dhabi. For more information visit @reebokmena on Instagram.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied 

Exclusive: Sandra Mansour’s New Bridal Collection Is a Celebration of Hopes, Dreams, and the Beautiful Uncertainty of Life

Exclusive: Sandra Mansour’s New Bridal Collection Is a Celebration of Hopes, Dreams, and the Beautiful Uncertainty of Life

Photo: Aly Saab
For couturier Sandra Mansour, the past few years have been anything but easy. As was the case for creatives all over the globe, the onset of coronavirus brought with it a avalanche of challenges, and just as the world began navigating its way through a new era shadowed by a pandemic, Lebanon saw one of the worst disasters in its history—the Beirut blasts of August 4, 2020, which saw some of the city’s most-loved creative hubs suffer heartbreaking levels of damage. The statistics were astounding: Close to 200 dead, 6,000 casualties, and 300,000 people left homeless, and in Mansour’s case, the tragedy resulted in a maison engulfed in flames, years of hard work reduced to rubble. “I will always cherish my boutique’s location, with its marble mixed terrazzo floor and traditional characteristics,” the much-loved designer had shared with Vogue Arabia at the time. “The tragic events of August 4 will forever echo in my heart, but I will always keep on building and believing in the power of my dreams. That is the only way forth – to overcome and create light.”
Photo: Aly Saab
True to her words, Sandra Mansour has risen from the ashes like a phoenix, presenting the world this season with an unapologetically bold bridal collection that sings of victory. Named ‘Ad Astra Per Aspera’, the brand new line of ready-to-wear wedding ensembles celebrates the uncertainty of existence via intricate hand-and-thread embroidery, unexpected elements like pops of red and blazing gold suns, and artful drapes. “After the pandemic I wanted to create a collection filled with hope and dreams,” the designer shares with us during a special chat, describing how she leaned on “the delicacy of Lyon lace and lightness of tulle to pave the way for a lifetime of bliss amid a universe of doubt.” The result? A line of wedding ensembles that seem to have it all, from buttery soft gowns that stand the test of time, to sheer wedding numbers doused in glistening pastel 3D blooms, sharp ivory blazers, and when you least expect it, romantic scarlet pieces that demand to be admired.
Photo: André Wolff
With As Astra Per Aspera, Mansour paves the way to a brighter, lighter, gleeful future, rebuilt on a foundation stronger than before. Below, find out everything about the bridal collection that’s bound to make it to your dream wedding list.

Ad Astra Per Aspera — this is the inspiration behind your newest creations. How did you stumble upon this phrase, and what makes it so important to you? How does it translate in your bridal collection?
The inspiration behind this collection was from the Book of Miracles. The ready-to-wear bridal collection takes after its title, which denotes that our aspirations take us to the stars, to radiate a spectrum of subtlety and craftsmanship that spells out a new chapter in the story initiated by its Renaissance-inspired predecessor.
This is your first bridal collection after two difficult years. How has your journey through it been?
The past two years have been a challenge globally but a great learning curve. Deciding not to design a bridal collection during these times was a personal choice because bridal is unique. Bridal portrays peace, unity, love and hope, and for me now was the perfect time to bring it back.
Photo: André Wolff
Each collection you put forth tells a personal story. What’s the story behind this bridal collection?
This collection is dear to my heart mainly because the fabric and hand embroidery used were part of the unharmed inventory that were in the atelier on the day of the August 4 explosion. Giving them a new life was extremely emotional and a sign of resilience to me.
Second chances, miracles, and the idea of bliss are some of the themes that stand out in the pieces of Ad Astra Per Aspera. How did you reach these themes? What part of your personal life inspired you to create a collection that explores such deep points?
The Book of Miracles is the main inspiration for this collection and has allowed me to look at art in a different way. Living in the world we live in, with all of its changes, having an escape to dream is essential. While designing this collection I fully immersed myself in a different paradigm.
Photo: Tara Sakhi
This bridal collection spans from classic white wedding gowns to unexpected looks featuring gold suns and red tones. What’s your take on wearing unconventional hues on one’s wedding day?
Bridal for me is an expression of feeling, and ones feelings aren’t limited by colors. A bride wants to feel unique on her day and beauty isn’t conventional. I aspire to make any women feel special on her day.
How would you describe the Sandra Mansour bride?
The Sandra Mansour bride is an empowered woman, a woman who isn’t afraid to express herself, yet a women who is soft and sophisticated. There is no single description… She is a woman that looks at our collection and feels connected.
Photo: André Wolff
Your journey grew from a love for painting to now designing, and it seems like every creation tells a story. Is your designing process the same as when you create art? Do you share your visions and thoughts in the same way through both? What’s different?
Yes, creating a collection is like art. I don’t set boundaries to my designs. I like to explore the fabric, colors and patterns to create something that moves me. The difference is that both art and clothes are interlinked, yet designing a collection requires a further step, which is reconnecting to reality in order to make the dress wearable.
Art—and therefore fashion—has a knack for reaching out and leaving a lasting impression on everyone it touches. What’s the message you’d like to send with your designs?
My message would be for every women to feel that what she wears expresses and represents her. To know that there are no boundaries and no norms and that clothes are not simply pieces to wear, but art to connect with.
Lastly, what’s next for Sandra Mansour?
Many plans are in store for the brand, how they will manifest will show in time.
Photo: Aly Saab
Photo: André Wolff
Photo: André Wolff
Photo: Aly Saab
Photo: Aly Saab
Photo: Aly Saab
Photo: Aly Saab
Photo: André Wolff

Deepika Padukone Wore a Dreamy White Gown By This Beyoncé-Approved Bahraini Brand

Deepika Padukone Wore a Dreamy White Gown By This Beyoncé-Approved Bahraini Brand

Deepika Padukone with Yasmine Sabri. Photo: Instagram.com
There’s no denying the sartorial prowess of Arab designers, which has stars around the world reaching for their pieces time and again. Now, Deepika Padukone has become the latest celebrity to champion talent from the Middle East when she made attendance at the star-studded Cartier event in Madrid this week. To celebrate the brand’s new high jewelry with Yasmine Sabri, Rami Malek, and Annabelle Wallis, Padukone wore a dreamy white gown by celebrity-loved Bahraini label Monsoori, helmed by designer Shaima Al Monsoori.
Padukone with Yasmine Sabri and Rami Malek. Photo: Instagram.com
Two distinct fabrics—one with an iridescent satin finish, and the other, a lightweight tulle—distinguished the piece which came in a peplum silhouette. Featuring a plunging neckline, the sleeveless bodice flared out at the waist in petal-like shapes, sitting on top of the skirt. Diamond jewelry, befittingly from Cartier, accessorized the Indian actor’s look, while her signature updo with tousled waves complemented the elegant number. Scroll through the post below for a closer look at her ensemble.

The outfit marks the second time Deepika Padukone has opted for an Arab designer’s creation for an international event this season. Just last month, the 36-year-old walked the red carpet at the 75th Cannes Film Festival wearing a custom dress by Saudi label Ashi Studio, another favorite in her book. While this marks her first time wearing Monsoori, it is worth noting that the brand has found a fan in many A-list stars, including Beyoncé, who wore the label in Black is King, Jhené Aiko, Bebe Rexha, and more.
Read Next: 30 Unforgettable Red Carpet Fashion Moments from Bollywood Star Deepika Padukone

Bella Hadid Arrives in the Metaverse With a New Line of NFTs

Bella Hadid Arrives in the Metaverse With a New Line of NFTs

reBASE
Everyone wants a piece of Bella Hadid. Now, thanks to a new NFT (non-fungible token) platform called CY-B3LLA, they’ll be able to grab one, albeit in a modern, somewhat strange way. In collaboration with reBASE, a social metaverse site, Hadid is releasing a massive range—11,111 unique works, to be exact—of shoppable online art pieces based on her own image. These NFTs are digital assets, essentially cybernetic souvenirs or collectibles. It’s also more than just having the JPEG saved on your desktop: You receive a digital record (essentially a serial number or certificate of authenticity) that proves that you and only you purchased this specific asset. Hadid asked 10 different creatives to make art out of 3D scans of her own body, including portraits where she’s done up like an animated cyborg queen. She’s had a waiting list open for weeks, with over half a million people signing up online, and finally, now that CY-B3LLA is dropping, they’ll be able to get their own slice of supermodel right in their own inbox.
Hadid first had a kernel of the idea thanks to a lifelong interest in gaming. Growing up, her younger brother Anwar loved World of Warcraft, but Hadid herself was always attracted to the poppy universe of Mario. “My alias when I was 18, when I started traveling for work, was Princess Peach,” she says with glee over Zoom. When the world locked down due to COVID, her fascination with online life went into overdrive. “Over quarantine, my dream was to be a full gamer girl and play other people,” she says. “When the NFT craze came, I was genuinely curious about what that community looked like. It went from gaming—me wanting to create this cool avatar and be in that universe and connect with people—to this.”
reBASE
Naturally, Hadid was excited by the aesthetic possibilities of creating art out of her own image. She submitted to a 3D scan that the artists would then be able to use to create the NFTs. “There were probably 200 cameras surrounding me and I stood in the middle and changed my shape so it got all these different parts of my body, different versions of my facial expressions, fingers, toes. We wanted it to be very realistic,” she says. But beyond the look and feel of the NFTs, she built this new platform to have a community aspect. Though some of the details still sound hazy, purchasing one of Hadid’s NFTs will eventually grant you access to online and real life meet-and-greets with the model. “We’re gonna set up different events. Tokyo—I hope that’s one of our first launch spaces. It’d be an airdrop essentially: If you’re in Tokyo having coffee and all of a sudden I’m right next door to you, you’d get a ping,” she says. “Just going to different places I love and seeing the people who support me and giving them a real hug.”
Hadid certainly knows a thing or two about capturing audience attention online. She has already proven herself as World Wide Web gold. For a recent run of red carpet looks at Cannes Film Festival, for instance, she caused a small internet fashion brushfire by teaming up with stylist Law Roach for an incredible string of archival dresses, including pieces from Chanel, Tom Ford’s Gucci era, and a vintage black Versace dress from 1987 with an epic voluminous bow around the waist. “Who is the one person who could make me feel confident enough to go for my dream of doing all these archival moments? That for me is Law [Roach]. Him and I have very similar minds when it comes to fashion. I told him I wanted it to be classic old festival looks,” she says. “Donatella was nice enough to open up Gianni’s whole archive for us, which is unheard of, and I was so honored. She really had in mind exactly what she wanted for me.”
Regarding CY-B3LLA, Hadid understands that there’s some well-deserved mistrust out there about the celebrity-NFT-industrial complex. “Where that skepticism comes from is the people who just want to have a money grab,” she says. “To me, it’s so much bigger than that. I want it to be a collective. It’s not a one-stop shop—this is a real passion. I want to be used as a vessel for communication and respect and love. ”
Hadid, who has discussed her struggles with anxiety in the past, feels like these yet-uncharted metaverse spaces have potential to be healthier and happier than the online world we are all currently living in. “The whole Instagram and Twitter world, it’s out for me—I just can’t look at notifications anymore,” she says. “Once we start to be so aware of what every single person thinks of us, you start to lose track of what you need and what you want. These horrible anxieties we all have—I feel like that’s what’s circulating on the internet.” There will be a dedicated group for CY-B3LLA-ites on the Discord chat app, and she imagines popping in a couple times a week just to chat with her friends and fans in a low-impact environment made up of like minded people. Eventually, as the metaverse develops into a more fully-realized space, she hopes to find even more ways for her people to inhabit, congregate, exchange ideas, and feel at home. “There’s a scary part of the internet but there’s a really beautiful part of the internet,” she says, “and that’s people being able to find a space where they can belong.”
All in all, she’s aware of how weird this NFT and metaverse talk can sound to people not yet on board with the burgeoning movement, but she’s ready to give herself over to it all the same, one token at a time. “It’s just a beautiful way that we can have a community. I don’t know if I feel like a community leader—it’s not just about connecting me to people, but about connecting people to other people,” she says. “I just want to be an instrument.”
Originally published in Vogue.co.uk
Read next: Gigi Hadid Brings Back Everyone’s Favorite Pink + Red Color Palette With a Couture Gown by Rising Designer Sohee Park

Yasmine Sabri Wore a Strapless Red Nicolas Jebran Gown for Her Afternoon With Deepika Padukone and Rami Malek in Madrid

Yasmine Sabri Wore a Strapless Red Nicolas Jebran Gown for Her Afternoon With Deepika Padukone and Rami Malek in Madrid

Photo: Instagram.com/sharifftanyous
Madrid is once again witnessing global star power as Cartier invites friends of the house over to celebrate its new high jewelry collection. Representing the region is Yasmine Sabri—the jeweler’s first Middle Eastern ambassador—with two stunning looks by an Arab designer in tow. The Egyptian actor’s first pick for the occasion was designed by Lebanese couturier Nicolas Jebran, whose form-flattering and dazzling pieces have long found a fan in Sabri.

Pictured mingling with fellow Cartier ambassadors and acclaimed actors Deepika Padukone, Rami Malek, and Annabelle Wallis, Sabri wore a bright red dress from the Beirut-based fashion house. The figure-hugging number came with a statement off-shoulder neckline in a zig-zag pattern, ruched detailing on the bodice, and a side slit. A sparkling ruby and diamond necklace, and earrings by Cartier were naturally the ideal choice of jewelry to go with her look.

During her Madrid trip, the former Vogue Arabia cover star was also seen arriving for lunch wearing another Nicolas Jebran creation, styled by Carole Bou Khaled. The couture gown came in a fuchsia pink hue, with full sleeves,and a floor-grazing hem, while Jebran’s signature silhouette and all-over pink studs elevated the piece. Her makeup for the day, courtesy of Lebanese artist Shariff Tanyous, featured a neutral glam with defined lashes and a nude lip. Overall, the perfect pick for a summer afternoon in Spain.
Read Next: Yasmine Sabri Enjoys a Solo Vacation in Mauritius in a Summer-Ready Blue Maxi

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