Atelier Zuhra. Photo: Courtesy of Atelier Zuhra
Mark your calendars for another fashion week coming to Dubai. Joining the existing events in the emirate—Fashion Forward Dubai, Arab Fashion Week, Middle East Fashion Week, Modest Fashion Week, and Arab Men’s Fashion Week—the inaugural edition of Fashion Week DXB will take off on December 16, 2021. Launched by UAE-based producer Saif Ali Khan and director Kevin Oliver, the three-day event is setting itself apart with an aim to highlight designers from the Middle East as well as India.
Amato. Photo: Instagram.com/amataofficial
The fashion week schedule is limited to just 12 brands, to ensure all are spotlighted equally with their own shows. While the full list of participating creatives is yet to be announced, the fashion week will open with an undisclosed Emirati designer, and those who have signed up include Filipino designer Furne One’s Amato, couture label Atelier Zuhra helmed by Omani designer Rayan Al Sulaimani, and Indian designers Varoin Marwah and Rocky S. Along with runway shows, the event will feature an outdoor space for select designers to showcase their creations, as well as food and entertainment areas.
While the city’s fashion flock awaits the announcement of Fashion Week DXB’s venue, it will make its way to Rixos Premium Dubai, JBR for the Modest Fashion Week. From November 18-20, the event will feature talks and discussions on sustainability and industry tips while showcasing over 40 brands.
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