Christopher John Rogers

Target Taps Rachel Comey, Victor Glemaud, Nili Lotan and Sandy Liang for Fall Designer Collection

Target Taps Rachel Comey, Victor Glemaud, Nili Lotan and Sandy Liang for Fall Designer Collection

Target has some new designer friends, including Rachel Comey, Victor Glemaud, Sandy Liang and Nili Lotan. 
The big-box retailer revealed its Fall Designer Collection on Monday. The limited-edition assortment consists of more than 180 pieces, ranging in price from $15 to $80 and sizes XXS to 4X.  

Looks from the fall 2021 Target Designer Collection by Victor Glemaud. 
Courtesy Photo

“For the past 20 years, our guests have continued to express excitement when we introduce them to new and emerging designers from across the globe, all at an incredible value,” Jill Sando, executive vice president and chief merchandising officer at Target, said in a statement. “This fall, we’re building upon that legacy and bringing together four dynamic and highly regarded designers to introduce a collection of inclusive, on-trend and timeless fashion staples to re-energize guests’ wardrobes for the fall season.”

The retailer has a long history of showcasing designers in its stores and online. In April, Target tapped Christopher John Rogers, Alexis and Rixo for its 2021 Designer Dress Collection. The company has also previously worked with LoveShackFancy, Cushnie, Lisa Marie Fernandez, Zac Posen, Anna Sui, Rodarte, Missoni, Phillip Lim, Jason Wu and Lilly Pulitzer, among others.

Pieces from Target’s fall 2021 Designer Collection by Sandy Liang. 
Courtesy Photo

Meanwhile, the company’s apparel assortment continues to grow, even with so many consumers working from home over the last year-and-a-half. In the most recent quarter, apparel sales grew 60 percent, year-over-year, thanks to strength across loungewear, innerwear, activewear, men’s wear and children’s apparel. That’s in addition to a number of private-label partnerships at Target, including Levi’s and Journelle, and the mass merchant’s own apparel brands, such as activewear label All In Motion. 
“So apparel has been one of our strengths,” Brian Cornell, chairman and chief executive officer of Target, told reporters in November. “And certainly from a market-share standpoint, one of the real highlights from our business throughout the quarter. And we certainly see that continuing as we finish up the year.”

VP Kamala Harris’ Choice of Christopher John Rogers Garners Most Media Impact Value

VP Kamala Harris’ Choice of Christopher John Rogers Garners Most Media Impact Value

Vice President Kamala Harris’ outfit for the inauguration ceremony — a Christopher John Rogers purple coat and dress — garnered $8.2 million in Media Impact Value in the first 24 hours, according to a study by Launchmetrics.
Harris’ outfit generated $7 million in online impact and $1.2 million in social media. (Online would be considered websites, media sites and blogs, while social media would include social networks such as  Facebook, Instagram and Twitter.)
Harris, who became the first female and first Black and South Asian vice president in U.S. history, chose the look by the 2020 CFDA American Emerging Designer of the Year, and accessorized it with pearls by Puerto Rican designer Wilfredo Rosado.

Harris’ Sergio Hudson black tuxedo overcoat and dress, which she wore Wednesday night to the inaugural concert, garnered  $7.2 million in in Media Impact Value, consisting of $6.5 million online and $714,000 in social media.
Meanwhile, First Lady Jill Biden’s Markarian custom-made wool tweed coat and dress in ocean blue, garnered $5.8 million in Media Impact Value, which consisted of $4.8 million online and $1 million in social media, according to Launchmetrics. The Markarian outfit was designed by Alexandra O’Neill, a New York-based designer. She accessorized the look with Jimmy Choo nude pumps.

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President Joe Biden’s navy blue Ralph Lauren Purple Label suit, which he wore to the swearing-in ceremony Wednesday, generated $5 million overall in Media Impact Value, which consisted of $4.8 million online and $284,000 in social media.
When Harris wore a Pyer Moss camel coat Tuesday evening to the COVID-19 memorial service, it generated $3.9 million in Media Impact Value, consisting of $2.3 million online and $1.6 million in social media, according to Launchmetrics.
On Tuesday night, Jill Biden’s magenta coat and dress by Jonathan Cohen, a Mexican American designer, which she wore for the COVID-19 memorial service, garnered $2.4 million in Media Impact Value, consisting of $2.1 million online and $226,000 in social media.
Alison Bringé, chief marketing officer of Launchmetrics, believes the clothing choices will especially help propel these emerging designers.
“Christopher John Rogers garnered the most Media Impact Value from the inauguration ceremony not only because all eyes were on Madame Harris as she made history, but in large part due to the greater significance of having chosen a young, Black, gay designer to embody this landmark moment. The brand choice from both Jill Biden and Kamala Harris was a clear demonstration of the fresh perspective they wish to bring in the years to come as they make an America for everyone.
“The opportunity gave a platform to voices who don’t share the same spotlight as other internationally recognized names, propelling them to the center stage overnight,” added Bringé. “To put it in perspective, when Christopher John Rogers showed his spring collection at New York Fashion Week, the brand generated just over $1 million, while yesterday’s events accumulated upward of 8 times that — in less than 24 hours. Pyer Moss also saw a greater Media Impact Value  than compared to the  brands’ [spring 2020] NYFW event. It certainly will help their brand performance in the long term as I think that people will be paying more attention to future collections from here on out.”

The Launchmetrics data was as of 5 p.m. CET and analyzes online and social media between Jan. 19 and 21.

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