Target has some new designer friends, including Rachel Comey, Victor Glemaud, Sandy Liang and Nili Lotan.
The big-box retailer revealed its Fall Designer Collection on Monday. The limited-edition assortment consists of more than 180 pieces, ranging in price from $15 to $80 and sizes XXS to 4X.
Looks from the fall 2021 Target Designer Collection by Victor Glemaud.
“For the past 20 years, our guests have continued to express excitement when we introduce them to new and emerging designers from across the globe, all at an incredible value,” Jill Sando, executive vice president and chief merchandising officer at Target, said in a statement. “This fall, we’re building upon that legacy and bringing together four dynamic and highly regarded designers to introduce a collection of inclusive, on-trend and timeless fashion staples to re-energize guests’ wardrobes for the fall season.”
The retailer has a long history of showcasing designers in its stores and online. In April, Target tapped Christopher John Rogers, Alexis and Rixo for its 2021 Designer Dress Collection. The company has also previously worked with LoveShackFancy, Cushnie, Lisa Marie Fernandez, Zac Posen, Anna Sui, Rodarte, Missoni, Phillip Lim, Jason Wu and Lilly Pulitzer, among others.
Pieces from Target’s fall 2021 Designer Collection by Sandy Liang.
Meanwhile, the company’s apparel assortment continues to grow, even with so many consumers working from home over the last year-and-a-half. In the most recent quarter, apparel sales grew 60 percent, year-over-year, thanks to strength across loungewear, innerwear, activewear, men’s wear and children’s apparel. That’s in addition to a number of private-label partnerships at Target, including Levi’s and Journelle, and the mass merchant’s own apparel brands, such as activewear label All In Motion.
“So apparel has been one of our strengths,” Brian Cornell, chairman and chief executive officer of Target, told reporters in November. “And certainly from a market-share standpoint, one of the real highlights from our business throughout the quarter. And we certainly see that continuing as we finish up the year.”