Apparel

Dia & Co’s Denim Trends Report Reveals Popularity of Cargo, Baggy Jeans

Dia & Co’s Denim Trends Report Reveals Popularity of Cargo, Baggy Jeans

Plus-size and personal styling brand Dia & Co dug into Google search data to reveal the top trends in denim. The brand looked at searches for styles and silhouettes popular with all consumers across the U.S.
Researchers at the retailer found that the top trending jean styles for this year are cargo jeans, up 33 percent year-over-year; baggy jeans, which are up 18 percent, and then boot-cut jeans, with searches up 15 percent. “Jeans aside, denim shorts, denim-on-denim, and denim jackets are the three most popular denim styles in the U.S.,” the company noted in its report.
Other trending styles include boot-cut (up 15 percent), wide-legged (also up 15 percent in searches) and flare jeans (up 14 percent).

The authors of the report said “exaggerated silhouettes” such as cargo and baggy jeans are more popular in some states as compared to others. By state, Dia & Co found cargo jeans are most popular in Georgia and Louisiana, while flare jeans are sweeping the South. The search data showed flare jeans are most popular in Alabama, Arkansas, Mississippi, Tennessee, South Carolina and North Dakota, while baggy jeans are most popular in Arizona, California, Hawaii and Nevada.

“Given their Western flair, it’s no surprise boot-cut jeans are most popular in Wyoming and New Mexico,” Dia & Co said in the report, adding that wide-legged jeans are most popular in Delaware.
Looking at where the denim-on-denim trend is most popular, the data revealed the style is most popular in Oklahoma; Washington, D.C.; West Virginia; New York, and Connecticut.

CEO Talk: Iguatemi’s Cristina Betts Talks Business, Pandemic and New Role

CEO Talk: Iguatemi’s Cristina Betts Talks Business, Pandemic and New Role

As chief executive officer, Cristina Betts is the first female to head Iguatemi S.A., which specializes in mid-tier and luxury shopping centers in Brazil. The company has equity in 14 malls, two premium outlets, one power center and three commercial towers, and is listed on the São Paulo Stock Exchange.Having previously served as chief financial officer, Betts succeeds Carlos Jereissati, making her the first non-family member to run the company that dates back to 1966.
In a recent interview, Betts spoke about how Iguatemi has weathered the pandemic and is maintaining consumer connections. From her viewpoint, after a few years of a recession and two years of the pandemic, the company is seeing an “incredible bounce back” with some tenants posting double-digit and even triple-digit sales increases compared to 2019 and mall foot traffic is also up to pre-pandemic levels. After Brazil’s three-month lockdown in 2020 and one-month lockdown, people were eager to be together and “nobody could stand to be at home any more.”

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A recent poll of nearly 100 private economists by the Brazilian central bank reportedly indicated that the economy is expected to improve this year and also see a 1.51 percent GDP expansion this year. Inflation is expected to wrap up this year at nearly 8 percent and next year the forecast for inflation is 5 percent.
“I know the world is a little more complicated in terms of economics and so on, but May numbers [showed] a 36 percent increase in sales versus May 2019,” she said.
For the second quarter in a “preliminary, non-audited document that is subject to later review,” Iguatemi reported total sales for its portfolio increased 30.2 percent, reaching 4.3 billion reals, or $790.4 million. Eight malls grew more than 30 percent in the second quarter compared to the same period in 2019. The company’s tenants are said to have seen same-store sales climb 31 percent compared to the same quarter in 2019. In terms of performance by segment, apparel, shoes, leather goods recorded a 51.2 percent gain versus the second quarter of 2019.

The exterior of Iguatemi Brasilia.

Photographer: Isaac Fausto

Iguatemi has unveiled Apartmento JK, a Marilla Pelegrini-designed space to welcome and entertain VIPs. The “Fashion Therapy Room” in Iguatemi 365 store in São Paulo has also bowed and is led by stylist Antenor Neto. The company continues to stage pop-up events in leading holiday destinations like Trancoso, Brazil.
While luxury brands and jewelers have performed well, especially at the start of the pandemic, supermarkets and sportswear brands have also gained ground with shoppers whose lifestyles have changed. Now everyone is doing well, especially Brazilian brands, apparel and restaurants, the CEO said.
Here, Betts talks about Iguatemi’s recent performance, the makeup of its malls, and being a female CEO of a major company.
WWD: What about concerns about a recession, shipping issues and the war in Ukraine? In the U.S. and in Europe, people are becoming much more tentative. Is that not happening there?
Cristina Betts.: Yes, it’s happening. Twenty to 30 percent of our portfolio is international brands, not only the luxury brands. But 70 percent of the brands are local and source locally. A lot of international brands also source locally. Part of the shipping problems involve shipping from Asia and Europe, but it still hasn’t affected our numbers. It’s not that we aren’t concerned. There are issues of course with receiving inventory and also not only a recession in Brazil but globally [as seen in] hikes in interest rates and inflation. I know the rest of the world is very concerned about inflation. We are also concerned but we have lived through worse.

WWD: What’s causing the shift in consumer behavior in Brazil?
C.B.: The pandemic accelerated the shift. We cater to a middle to high-end consumer. We have the flagship malls in São Paulo, Campinas…and various parts of the country. With this mid to high-end, the conversion is higher. During the pandemic, that was kind of natural because all of the [other] leisure options were restricted. [Not so for] being at the shopping mall and consuming, whether that be a product, service or going to a restaurant. From now on, I think a lot of consumers are going to buy a lot more locally than buying elsewhere. They’ve figured out it’s easier and basically the same price as buying stuff from the U.S., Europe and so on. We’ve also upgraded the restaurants, which cater to breakfast, lunch, dinner, afternoon snacks or a glass of Champagne at four o’clock in the afternoon.WWD: There’s been so much discussion about the death of malls. How do you see things changing with shopping malls?
C.B.: I’m biased [laughs]. The truth is it’s fantastic that you have convenience online, but people live offline, hopefully. My 11-year-old is on Roblox everyday meeting her friends after school. But she much prefers to be with them at school or at their houses playing together. Malls in Brazil have always had a very different configuration than other parts of the world. They are very much a place for meeting. People’s everyday lives revolve around the mall. They have lunch here everyday. They go to the movies here. They shop here for [everything from] the Gucci handbag to school shoes for their kids. It really is a one-stop shop for everything and is smack in the middle of the city normally.
WWD: Shoplifting and organized retail crime have become more of an issue in certain countries. Are you seeing that increase?
C.B.: One of the things we always think about in our malls is, “How do we boost security?” We have an intense security system, personnel people at the doors, cameras monitoring all of our corridors and main tenants. Over the decades, one of the things that has happened is that there aren’t a lot of fancy street retailers in Brazil because of security. Luxury tenants chose to migrate from street retail to the mall because it’s safer. It’s always been a concern for us. It hasn’t really changed. If there are going to be public movements going through the city, we are always very prepared for this sort of thing.

WWD: Have you changed any of the safeguards during the pandemic?
C.B.: No, we have different moments, where we boost security depending on what’s happening in the country or the city. We’re moving into an election year. Typically you have a lot of movements that go by our malls and we will have different types of procedures during them. But that’s a normal part of our routine already.
WWD: Are you changing the way you operate due to the recent shooting in a Copenhagen shopping center (which killed three people) and those types of incidents?
C.B.: Brazil has always had a different type of scenario than other parts of the world so we have always had a different kind of configuration for security. We always have to look at our country and see how we work within our country.
WWD: Where are the greatest opportunities?
C.B.: We were the first company to IPO in our segment in Brazil in 2007. From then up until 2015 or 2016, we grew a lot by building out new malls and expansions. In this next decade, our biggest opportunity is in M&A….When you think about how Uniball bought Westfield or Simon [Properties] is a big consolidator in the States, nobody’s played that role in Brazil yet. We only own about 64 or 65 percent of our own portfolio so there is a lot of minority interest that we can look to buy within our portfolio and then think about consolidating other assets. It’s not that we’re never going to build something new. I think it’s going to happen, but maybe not at the same speed that we used to do in the past.
WWD: Are there any areas that you are looking to invest in or take a stake in?
C.B.: We are a mall owner/operator. We own these assets that are the mid, high-end malls in each of their given locations. The idea is that we do more of the same at different locations. We look at increasing participation in our assets but not going too far from where we are.
WWD: How has the investment in Etiqueta Única played out?
C.B.: We have our own marketplace Iguatemi 365 that is a digital shopping mall. Etiqeta Única has two angles — one we are moving toward a more digital omnipresence. We want to leverage what we do well in the physical world and take that to the digital world, which is why 365 has the same kinds of curated products and brands that we have in our malls. Etiqueta Única has the same feel but also something that is very new to us — secondhand. It is the largest secondhand digital store in the country and they cater only to luxury brands — Gucci, Chanel — which fits very well with our positioning. We have a lot of consumers that we think will be suppliers to Etiqueta Única. We also have a very aspirational public here that wants or may be first-time consumers of all these brands. Some want to try them out. Etiqueta Única is solely digital now but we are thinking about how to integrate them into our physical world as well.

WWD: Will that mean brick-and-mortar stores?
C.B.: We don’t know yet but it does make sense to have your customer see the product.
WWD: How do you relay a sense of community when price points are inherently exclusionary for certain classes of people?
C.B.: Yes, we cater to mid- and high-end segments. Not everybody buys Gucci handbags everyday. You are right. We are a full-service mall. You can walk into our flagship mall in São Paulo and the first two stores are C&A and Lojas Americanas, which is where I go to buy candy and drawing paper for my daughters. Our malls have all types of services and stores that cater to all kinds of moments and different price points. But you also have the luxury.

The Brazilian company has equity holdings in 14 malls.

Photo by Marcelo Biscola/Courtesy

WWD: How does being a woman affect your role in the business world?
C.B.: It is something that I have been increasingly aware of especially now sitting as CEO of the company. I didn’t really think about it when I was a lot younger. For me, it was very important to make sure that I did what I had to do well and that I had my own voice. I’ve been very lucky that I’ve always had fantastic bosses that have given me space to work with. But I do realize there is a difference. Iguatemi has always been a heterogeneous environment where there has always been a lot of diversity. When I joined 14 years ago, half of our executive committee was women. Today it’s still half but if you look at the top management bracket from directors up, 46 percent of our executives are women. It’s already very gender-friendly and other different categories. People will think, “Ah, because you’re in the fashion world.” But I was the CFO of the company for several years. Maybe not the typical boy that you would imagine, right?…We want to make sure that our company has the same kind of availability and diversity that we have coming through the doors of our business everyday.
WWD: What might non-Brazilian people not know about how business is done in Brazil?
C.B.: Brazilians are very light in their approach to things. We are serious about what we do but everybody carries a good sense of humor. It’s true. We like having a light environment. We’re not very bureaucratic or heavy about processes. But it doesn’t mean that we’re not serious about what we do. We are very serious and very committed to the things that we do. It’s just that we do them hopefully having fun as well.

Lululemon Is Moving to Spain

Lululemon Is Moving to Spain

Lululemon is moving to Spain. On Tuesday, the Canadian athletic apparel, accessories and retailer revealed plans to open two stores in Spain this fall, as well as a Spanish e-commerce site this summer. The move marks the company’s first European expansion since pre-pandemic times in 2019. 

Lululemon expanded its assortment to include a hike collection in June.
Courtesy Photo ASATO iiDA

​​“As a brand [that] supports wellbeing, Lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain,” said André Maestrini, executive vice president, international. “We’re looking forward to connecting with Spanish guests through our website and at our first retail stores opening in Madrid and Barcelona. The strength of our model across product innovation, guest experience, community and culture provides a unique advantage as we introduce Lululemon to our newest market.”

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The e-commerce site lululemon.es will launch later this month, followed by two stores — one in Madrid and one in Barcelona — in September. Lululemon has nearly 40 stores across eight countries in Europe: France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland and the U.K. Internationally, the retailer has 579 stores. 

Lululemon unveiled its first collection of sneakers in March.
Courtesy Photo Jenna Saint Martin

Meanwhile, Lululemon continues to grow, improving on top and bottom lines in the most recent quarter, despite industrywide headwinds. In April, the retailer set its sights on a $12.5 billion revenue target by 2026. At the time, company executives said it also had plans to open new stores in Thailand and Italy within the next 12 months. In addition, a second experiential store will open in Houston later this year. 
The firm is also deep in product expansion mode, releasing women’s sneakers; workout hijabs; hiking, golf and tennis apparel; bags made from mushrooms; resale, and at-home fitness, all during the pandemic. Lululemon is also the official outfitter of Team Canada (a role it will retain through 2028).
“We’re in the early innings of growth,” Calvin McDonald, Lululemon’s chief executive officer, told analysts in April.

China’s Retail Sales Contract, but Demand for Luxury Is Back

China’s Retail Sales Contract, but Demand for Luxury Is Back

LONDON — China’s strict COVID-19 restrictions, especially with Shanghai under a two-month lockdown, led to a 6.7 percent year-over-year decline in retail sales of consumer goods in May, to 3.35 trillion renminbi, or $496.16 billion, the National Bureau of Statistics revealed on Wednesday.The contraction in May was better than in April, which logged an 11.1 percent dip from the prior year. In the period between January and May, China’s retail sales of consumer goods were 17.17 trillion renminbi, down 1.5 percent from the same period in 2021, when the country enjoyed relatively robust growth while other economies struggled due to COVID-19 outbreaks.
In the past month, the Chinese government has been adjusting its dynamic-zero COVD-19 policy, and announced a broad package of economic support measures to stimulate the economy.

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A Bernstein report published Thursday predicts that the luxury and beauty industry will bounce back quicker than those catering to the mass market in China.
“Early signs indicate that luxury demand is reviving in China, as lockdowns are lifted — with shopping malls in Shanghai reporting sales 80 percent of pre-lockdown levels, albeit with the support of double loyalty points,” the report said.
Chanel, Louis Vuitton, Hermès and Dior were among the first to recover. Local media reported that long lines formed outside their stores in Shanghai’s luxury shopping mall Plaza 66 on the first day they reopened on May 29, after the city came out of the lockdown.

Shoppers wearing face masks line up to visit a Dior store at a shopping mall in Shanghai.
AP

It’s also been reported in the local media that luxury brands in Shanghai were coming up with creative ways to entice high-spending customers during the lockdown, such as sending fancy takeaway meals and putting rare bags worth more than 100,000 renminbi, or $15,000, on delivery platforms.
Despite the promising signs, Berstein noted that logistics disruption has impacted luxury sales well beyond Shanghai. Online and physical supply in major luxury spending cities like Chengdu, Hangzhou and Shenzhen was impacted as most of the luxury brands’ warehouses are located in Shanghai, which has reopened since June, but a negative test within 72 hours is still required for anyone entering public areas.
“Exiting the lockdowns, demand seems back to an even keel and growth trajectory — equally to what we had seen up to Chinese New Year,” Bernstein said, adding that “for affordable luxury, strong pent-up demand will drive continued growth through the remainder of this year.”
Luca Solca, senior research analyst of global luxury goods at Bernstein, added that “contacts within the luxury goods industry and real estate companies point to a rapid demand rebound in China after exiting lockdowns. What remains to be seen is if this demand level will sustain, despite macro-economic indicators being weak.”
An earlier research report from Barclays warned that luxury brands may face additional headwinds in China as pandemic-related restrictions widen to cities like Beijing. The city for the past week went through rounds of mass testing, as hundreds contracted the COVID-19 virus after partying at Heaven Supermarket, a nightclub in downtown’s Sanlitun area, which has been shut permanently following the outbreak.

A survey from Oliver Wyman released this week, which reflects feedback from more than 30 of the consulting firm’s clients across premium consumer and luxury goods, also revealed that luxury brands have slashed expectations for their China business this year. Forecasted 2022 growth for luxury and premium consumer brands in Mainland China was reduced to a mere 3 percent from the 18 percent Oliver Wyman expected months ago.

A worker wearing a face mask assists a man on the health code scanner at a reopening shopping mall in Shanghai.
AP

As for the beauty sector, Bernstein expects that “long-term demand remains intact,” and that demand recovery will come “as soon as restrictions ease, but the path to when this might occur remains unclear.”
The group also said companies with robust China supply chains like L’Oréal and Proya are gaining share during disruptions, while companies with supply chains disrupted by Shanghai lockdowns, including Estée Lauder and Shiseido, may see slow shipment recovery in the second quarter, despite strong online sell-through.
With regard to the broader apparel and sectors, Bernstein suggests there will be a bounceback as restrictions ease, led by e-commerce, as China distribution centers and last-mile delivery are back on track, while in-store recovery will be slower as people remain nervous about going back to stores until mass testing eases.
Related:
The Secret to Connecting with Chinese Consumers
Lunar New Year Spending Dipped as COVID-19 Concerns Loom in China
Bain Warns China Luxury Growth to Further Decelerate in 2022

Lululemon Unveils Workout Hijabs

Lululemon Unveils Workout Hijabs

Lululemon’s workout hijabs are here. 

The “Scarf-style Hijab” by Lululemon.
Courtesy Photo

The athletic apparel, accessories and retailer quietly unveiled its latest creation last week: Lululemon hijabs. 
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their activities of choice and as they move throughout their day.”

Traditional hijabs are worn by some Muslim women in public. Here, Lululemon’s version.
Courtesy Photo

The first two styles — the “Lightweight Performance Hijab” and the “Scarf-style Hijab” — dropped this month. The “OTM Pull-on Hijab” will be available later this year. The garments come in multiple colorways and range in price from $38 to $42 apiece. 

Lululemon’s “Lightweight Performance Hijab.”
Courtesy Photo

Lululemon follows brands such as Nike and Sweaty Betty in releasing exercise hijabs. The company declined to comment more on the launch. But the workout gear is just the latest for the Canadian company, which has expanded into golf and tennis apparel, bags made from mushrooms, resale and at-home fitness, all during the pandemic. Lululemon is also the official outfitter of Team Canada (a role it will retain through 2028).
Meanwhile, the company continues to grow despite industry-wide headwinds. In April, Lululemon set its sights on a $12.5 billion revenue target by 2026.

Walmart Earnings Fall Short Thanks to Rising Gas and Food Prices

Walmart Earnings Fall Short Thanks to Rising Gas and Food Prices

Walmart is proving that even the nation’s largest retailer may not be immune to the economic pressures that are causing consumers to reevaluate their spending habits. 

Rising food prices meant more shoppers flocked to Walmart in the most recent quarter in search of grocery deals.
Courtesy Photo

The Bentonville, Ark.-based firm revealed quarterly earnings Tuesday before the market opened, improving on top-line revenues, but failing to meet Wall Street’s expectations after falling short on bottom-line profits. Company shares fell nearly 9 percent at the start of Tuesday’s trading session. 
“Bottom-line results were unexpected and reflected the unusual environment,” Doug McMillon, president and chief executive officer of Walmart, said in a statement. “U.S. inflation levels, particularly in food and fuel, created more pressure on the margin mix and operating costs than we expected. We’re adjusting and will balance the needs of our customers for value with the need to deliver profit growth for our future.”  

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For the most recent quarter, or the three-month period ending April 30, total revenues grew 2.4 percent to about $141 billion, up from more than $138 billion a year ago. Comp sales at Sam’s Club grew 10.2 percent, and 17.4 percent on a two-year stack. Membership income rose 10.5 percent. 
Walmart U.S. e-commerce sales increased 1 percent, or 38 percent on a two-year stack. Last August, McMillon said the company’s global e-commerce business was on track to reach $75 billion in revenues by the end of the year. The company still hasn’t said whether it has reached that goal yet.
Meanwhile, ​​net sales at Walmart International fell $3.5 billion during the most recent quarter, or 13 percent to $23.8 billion, negatively impacted by $5 billion, due to divestitures. The retailer logged $2.05 billion, down from $2.73 billion during last year’s first quarter, as a result. 
The results are a mixed bag. Walmart’s affordably priced food selection means consumers are increasingly flocking to the mass channel for their grocery needs. But McMillon added on Tuesday morning’s conference call with analysts that inflation is also lifting the average ticket price. Shoppers are responding by purchasing fewer discretionary items, resulting in smaller overall basket sizes. 
“As expected, consumers are increasingly drawn to the lower price points that Walmart can offer for groceries and Walmart is taking market share in food, but higher food sales is also putting pressure on gross margin,” Moody’s retail analyst Mickey Chadha wrote in a note. He added that the higher inventory levels “could lead to increased promotional cadence in the coming quarters if consumers continue to pull back, which could increase pressure on earnings. It is increasingly difficult to pass on higher prices to consumers while dealing with higher wages and employee costs.”
In terms of food costs, McMillon said there’s been double-digit inflation. “And I’m concerned that inflation may continue to increase. As it relates to Walmart U.S. general merchandise sales, we knew that we were up against stimulus dollars from last year, but the rate of inflation in food pulled more dollars away from [general merchandise] than we expected as customers needed to pay for the inflation in food,” he said.

Aside from rising consumer food and gasoline prices, executives on the call told analysts that additional headwinds came from higher-than-expected inventory levels (up 32 percent for the quarter, year-over-year), added fuel costs in the supply chain and increased labor expenses. 
“As the Omicron variant case count declined rapidly in the first half of the quarter, more of our associates [who] were out on COVID-19 leave came back to work faster than we expected,” McMillon said. “We hired more associates at the end of last year to cover for those on leave. So we ended up with weeks of overstaffing. That issue was resolved during the quarter, primarily through attrition.”
In addition, U.S. fuel cost the retailer more than $160 million more during the quarter than originally expected.

Doug McMillon, president and chief executive officer of Walmart
Courtesy Photo

Still, McMillon expressed optimism for the future. 
“Across our businesses, we had a strong top-line quarter,” he said. “There were some things that happened during the quarter that were different than we expected and we’re trying to be very transparent about those things. There seems to be more uncertainty now in a very fluid environment. And so, we’ll just deal with that.”
One way will be by slashing prices in high-margin areas, such as apparel, in an effort to manage excess inventory. While this might seem counterintuitive, McMillon said shoppers on a budget are more likely to notice. 
“Part of what’s at play here is [that] you’ve got food inflation moving up, but we’ve got general merchandise categories, like apparel and some of our hardlines categories, to play with,” he said. “And the beauty of it is [that] customers are even more price sensitive right now. They’re attention to fuel prices and high-food prices is high. And so when you bring [a price of] something down in sporting goods or hardware, one of these other categories, they notice even more than they would notice before and that makes the elasticity impact be different than it would be otherwise, which blends the mix up.” 
In addition, some tailwinds for the quarter included things like game consoles, as well as patio furniture, grills and gardening supplies, thanks to warming temperatures.

“In terms of the consumer themselves, we’ve seen strong growth with higher-income consumers, middle-income and lower-income, but we do see a definite strength with high-ticket items,” John Furner, president and CEO of Walmart U.S., said on the call. “With some consumers and others, we do see some switching, which would include switching specifically from brands to private brands. And where we see the switching from brands to private brands, we’ll continue to watch that for a group of customers, but we’ve got to all work harder to keep prices low for the American consumer.”
McMillon added: “It’s important to recognize that there’s more than one consumer. We serve the whole country. [With] the U.S. in particular, we’ve got a breadth of customers and they behave differently. [With] some customers, we are seeing some indications of change throughout the quarter, but that’s not true for all of them.”

Pieces from Walmart’s Love & Sports brand.
Courtesy Photo

Walmart has worked hard over the last few years to expand its assortment of merchandise, particularly in fashion. The big-box retailer now sells more than 1,000 third-party apparel, accessories, and beauty and wellness brands — such as Levi’s, Reebok, Free People, Jordache, Eloquii, Space NK and Kris Jenner’s home cleaning brand Safely — and continues to add to the scale and breadth of its portfolio of brands each quarter. Earlier this month, the firm expanded its distribution of period-panty brand Proof to approximately 4,000 Walmart stores.
In addition, Walmart has an extensive list of its own apparel brands, three of which are worth more than $2 billion, although the company declined to say which ones. The list includes sustainable innerwear and maternity brand Kindly, swimwear and activewear brand Love & Sports, and apparel brands Free Assembly and Scoop, of which luxury designer Brandon Maxwell serves as creative director.
“Maintaining price competitiveness is the key risk for Walmart in today’s inflationary environment,” Landon Luxembourg, senior analyst at research firm Third Bridge, wrote in a note. “As consumer wallets come under pressure, private brands will likely take the stage as consumers trade down from a pure decision of opting for lower-cost items. Walmart’s private brand portfolio, which was a focus area over the last four to five years, has now doubled its assortment. However, it has not grown consumer mind share and lack recognizability versus Target and Costco’s competing private assortment, which may be more sought after by consumers.”

Walmart anticipates current quarter revenues will increase more than 5 percent, excluding divestitures. U.S. comp sales are also expected to grow — between 4 percent and 5 percent — excluding fuel, while earnings per share are expected to be flat to up slightly, excluding divestitures.  
For the full year, the company expects net revenues will rise about 4 percent, excluding divestitures. Walmart U.S. comp sales are expected to increase roughly 3.5 percent, excluding fuel, while earnings per share for the year will decrease about 1 percent, excluding divestitures.
The company ended the quarter with $11.8 million in cash and cash equivalents and more than $32 million in long-term debt. 
Shares of Walmart, which closed up 0.11 percent Monday to $148.21, are up 6.7 percent, year-over-year.
“We don’t expect this miss to become a norm, seeing that Walmart has historically outperformed competition during tough economic times,” Arun Sundaram, senior equity analyst at CFRA Research, wrote in a note. His firm maintained its “buy” position on Walmart’s stock, but cut the 12-year price target by $3 to $162 a share. “The good news is most of these issues seem to be isolated to the quarter and margins should improve in the second quarter and the back half of the year as Walmart works through excess inventory and better matches pricing with costs.”

The 22 Best Jeans for Curvy Women, According to Style Experts

The 22 Best Jeans for Curvy Women, According to Style Experts

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If you’ve ever shopped for jeans, you know that finding the perfect pair — no matter what your size  — can be stressful, to say the least. And if you have curves or a plus-size figure, you know that shopping for jeans can be really stressful sometimes. From dealing with waist gapping to determining just the right amount of stretch to fit your curves comfortably, finding the best fit and denim brand for your body involves a lot of trial and error. And if you’ve ever tried on a million pairs of jeans only to find absolutely zero that work for your curvy thighs, stomach or hips (*raises hand*), you probably dread the idea of shopping for jeans altogether.
Luckily, the denim market is evolving, with many brands extending their size range and catering more to women with curves and plus-size figures. Brands like Good American and Abercrombie & Fitch have debuted curve denim lines offering fits more tailored to curvy bodies. And retailers like Dia & Co. and 11Honore are now offering curated edits of jeans specifically for curvy women sizes 10 and up, making it easier to shop for jeans than ever. Denim is slowly but surely becoming more inclusive, with a growing number of high-quality options available in a wider range of sizes than ever before.

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What to look for when shopping for plus-size jeans
Fit: No matter how high the quality of jeans, if they don’t fit you right, they’re not going to be comfortable. First and foremost, “jeans should already fit in the rise and hips — if they don’t, they probably aren’t the right pair for you,” says Liz Badar Natal, Director of Styling at Dia & Co. She recommends trying the bend and flip test while trying jeans on. “Do a couple of toe-touches or simply bend, twist and reach to see how you move in your jeans and how your jeans move with you,” she advises. “If you find they gap in the back, try sizing down.” If the jeans don’t feel comfortable while you do these movements or sit, they provably aren’t the right size or fit for you.
Kellie Brown, founder of online community And I Get Dressed and creator of #FatatFashionWeek, also suggests trying multiple sizes at each brand, since the fit is not always consistent across companies. 
When ordering online, “consider purchasing a few styles and instead of sending them to your home, have them shipped to your local store and try them on inside the dressing room,” CeCe Olisa advises. “This will save you a lot of time and money — and it will feel like you have a personal shopper!”
And when all else fails, get your jeans tailored, recommends Lauren Chan, size-inclusive fashion advocate and founder of Henning. “Buy for great fit through your widest part and take the rest of the garment in,” she suggests. So, if your thighs are your curviest area, make sure you buy a pair of jeans that fit properly there and have any necessary alterations made to the waist, length, etc.
Material: Every brand does its denim blends slightly differently, but most fabric contents include some combination of cotton, spandex, elastane and/or polyester. The key is determining how much stretch you want in your jeans (which is determined by the percentage of spandex or elastane in the fabric blend on the label). Jeans with more stretch often allow for more comfortable wear that can sculpt the legs or waist, but that also means they may stretch out more easily over time. “How much stretch you like in your jeans is a personal choice, but once you find a fabric and fit that you love, I recommend taking note of the magic formula that works best for you and using it as a guide for future denim shopping,” Badar Natal says.

“My best tip for buying denim online is to really get to know your measurements and also what to expect out of different fabric content,” adds Nicolette Mason, a New York-based plus-size influencer and brand consultant. “If denim has more elastane in it, it’s going to be much more stretchy and forgiving. A 99% cotton denim will be more rigid. So, whatever your favorite jeans are — take a close look at that tag! It’s not foolproof, but I usually have a good sense of how things will fit based on the size chart and fabric content.” 
Style and Design Details: While the best style and cut of jeans can vary from person to person, there are a few key design elements to look for. “A contoured waistband is always a great fit for a curvy body,” Badar Natal says. “That means the back of the jeans are higher than the front of the jeans, so your backside is always covered.” Badar Natal finds that high-rise jeans are typically the most comfortable cut for those with curves, since they’ll hug your hips without slipping down them.
Best denim trends for curvy women
Whether you have curvy hips or thighs or are plus-size, finding the best denim for your body shape comes down to your own style and fit preferences. There’s no one silhouette or style that looks best on all curvy or plus-size women — as every body is different, and so is everyone’s personal style. As long you find the right fit (which may require trying on multiple sizes and brands), there’s a denim trend out there to suit you — from retro ‘70s flares to vintage-inspired mom jeans and skinny jeans.
Flared Jeans: Flared jeans help elongate the legs, which is especially great for petite curvy women who want to play with outfit proportions. Just add a blouse and pair of platform sandals, and you’ve got the perfect throwback look for summer.
Vintage-Inspired Mom Jeans: The ‘90s-inspired mom jean is still going strong. The high-waisted silhouette is great for defining the waist and ensuring comfortable wear with its fuller coverage across the midriff. The straight-leg and boyfriend style iterations of this trend are good for everyday wear and can be dressed up or down, depending on the occasion.
Skinny Jeans: Don’t fall into the trap of thinking that skinny jeans don’t work for curvy bodies. The classic skinny jean typically offers some of the best sculpting effects in the waist, hips and thighs — with brands like Good American and Fashion to Figure offering skinny styles that smooth and lift the butt. Plus, they’re incredibly easy to style and dress up or down — whether you want to tuck them into knee-high boots or show off your favorite sandals.
Wide-Leg Jeans: If you’re confused about the difference between wide-leg and flare jeans, wide-leg jeans offer a wide fit through the entire leg—whereas flares are typically fitted in the hips and thigh and then flare out at the knee. Wide-leg jeans are great for when you want your denim to look a little more polished—think for the office, out to dinner, or a night event.
High-Waisted Jeans: When it comes to rise, high-waisted jeans are a great cut for curvy and plus-size women. Whether you’re looking for a casual straight-leg jean perfect for the weekend or a flare for a night out, a high-rise cut fits over the midriff, ensuring more support for comfort and ease in styling (you can leave a top tucked in or out with this versatile rise).
Related Story: The 22 Best Straight-Leg Jeans for Every Body and Style

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Top Jeans for Curvy Women
Abercrombie Curve Love Jeans
Best Trendy Jeans for Curvy Women
Available in sizes 23W-37W, lengths extra short, short, regular and long
Slight stretch denim
Materials: 99% cotton, 1% elastane
“This is still a surprise one for me, and my younger self definitely never thought I’d be saying this, but I’ve been loving Abercrombie denim over the last year,” Mason says. “The brand has extended up to a size 24 (I’m hoping for more expansion to be even more inclusive) and offers its denim in multiple fits: both regular and “curve love” cuts, which are made for a bigger hip-to-waist ratio, as well as short, regular and tall lengths. They fit me so well, and the quality is really fantastic.”

Abercrombie Curve Love Jeans

$89

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Good American Always Fits Good Classic Jeans
Best Plus-Size Stretch Jeans
Available in sizes 00-32
Stretch denim; Materials: 86.50% Cotton, 5% Recycled cotton, 4.5% Elasterell-P, 4% Elastane
Since launching in 2016, Good American has quickly become a denim favorite for its size-inclusive jeans. Offering a size range of 00 to 32 along with sculpting denim fabric and contoured gap-proof waistbands, many of the brand’s jeans (along with the Good Curve range) cater specifically to women with curvy hips and thighs. But the “Always Fits” collection includes what the brand calls its “most innovative jeans ever,” thanks to their stretchy one-size-fits-four design that’s meant to move and adapt with your body’s changes. The Good Classic jean features a high-rise, gap-proof waistband and slim cut that veers between a classic straight and skinny jean. The Always Fits range also offers skinny, bootcut, relaxed and mid-rise jeans to choose from.

Good American Always Fits Good Classic

$159

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Fashion to Figure High-Waist Jeggings
Best High-Waisted Jeans for Curvy Bodies 
Available in sizes XL-4X and regular, short and tall inseams
Stretch denim
Materials: 63% cotton, 20% polyester, 15% rayon, 2% lycra spandex
“I recently wore my Fashion to Figure high-waisted plus-size jeggings while riding horses, and the jeans moved and stretched with my body all day,” Olisa says. “I’m 5’10, and the length is perfect on my long legs. Yes, I have an hourglass figure, but I also carry weight in my tummy, which makes it challenging to find jeans that don’t cut into my belly in weird places. FTF’s high-waisted jeggings give me the smooth lines I prefer and even hold my tummy in a little — almost like light shapewear.”

Fashion to Figure High-Waist Jeggings

$49 
$39

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Everlane The Curvy ‘90s Cheeky Jeans
Best Straight-Leg
Available in sizes 23-33
Non-stretch rigid denim
Materials: 100% organic cotton
If you’re looking for the ultimate ‘90s-inspired straight-leg jean with no stretch, Everlane’s Curvy ‘90s Cheeky jean is your girl. The brand’s Curvy fit denim is specifically designed for those with hourglass and pear body shapes with a hip-to-waist ratio that lends a body-hugging fit through the hips and thighs. Available in five denim washes ranging from light blue to washed black and regular or ankle-length crops, this top-rated style is loved amongst online reviewers. “I was skeptical about a non-stretch jean,” writes one shopper. “This is the first version that actually fits well, feels good and doesn’t make sitting down impossible. These have a classic rigid structure that feels durable and looks good. I would highly recommend!”

Everlane The Curvy ‘90s Cheeky Jean

$108

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Universal Standard Seine High-Rise Skinny Jeans
Best Plus-Size Skinny Jeans
Available in sizes 00-40 and regular, tall, petite, and ankle-zip lengths
“Hidden” stretch denim
Materials: 73% cotton, 23% polyester, 4% elastane
Available in six denim washes, including white and black
Universal Standard is known for its expansive size range that goes from 00 to 40— its denim being a favorite for many curvy and plus-size women. The brand’s bestselling Seine High-Rise jeans (which are also available in a mid-rise cut) are a standout, though. Available in four different length options ideal for both petite curvy women and tall curvy women, these skinny jeans have what the brand calls “invisible built-in stretch” that bends just enough to hug your curves without getting stretched out. As one reviewer writes, “they fit like a second skin,” while another adds, “these are the best high-rise jeans I’ve ever owned.” Due to the stretchiness of the style, the brand recommends buying a size down for the best fit.

Universal Standard Seine High-Rise Skinny Jeans

$98

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Asos Design Curve High-Rise Mom Jeans
Available in sizes 14-24
Non-stretch denim
Materials: 100% cotton
“I just did ‘Denim Week’ on my Instagram series, Putting It On Is Pulling It Off, because I rarely wear jeans,” Brown mentions. “Not because I don’t love them, but I rarely love them on me! So, I wanted to make an effort to style some of the jeans I have. The issue with denim for plus sizes is that you can come across a pair you like at one of the few retailers but they aren’t a company staple, meaning you’ll never see them again. The denim focus brands that do carry plus usually relegate plus size people into the skinny jean, which aren’t really my style. Loads of jeans I love come from Asos, but they aren’t permanent fixtures on the site.”

Asos Design Curve High-Rise Mom Jeans

$46 
$25

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Madewell The Plus Perfect Vintage Straight Jeans
Available in plus sizes 14W-28W and 23-33 in standard, petite, and tall sizes
Slight stretch denim with rigid touch
Materials: Premium 79% conventional cotton, 20% recycled cotton, 1% elastane low-stretch Orta denim
Brown also notes Madewell is one of her go-to sources for denim. “There’s a good variety of silhouettes beyond skinnies and cooler washes. They also fit really well! I just wish plus sizes came in tall as well since many are cropped and much too short for me at 5’10.”

Madewell The Plus Perfect Vintage Straight Jeans

$128

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Loewe Fisherman Turn-Up Cropped-Leg Jeans
Available in sizes 28-38
Non-stretch denim
Materials: 100% cotton
If you prefer a non-stretch denim, Lauren recommends these relaxed fit jeans that deliver a crisp, classic denim feel with zero stretch. Made of 100% cotton, Loewe’s Fisherman jeans feature a high-rise waistline ideal for versatile styling, so you can leave your top tucked or untucked. The exaggerated cuffs give more of a cropped fit that’s ideal for showing off footwear in the spring and summer and can still be easily tailored if you need alterations made to the length.

Loewe Fisherman Turn-Up Cropped-Leg Jeans

$750

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Levi’s 315 Shaping Bootcut Jeans
Best Mid-Rise Jeans for Curvy Women
Available in sizes 0-26
Mid-stretch denim; Materials: ​​81% cotton, 17% polyester, 2% elastane
Levi’s 315 Shaping bootcut jeans are made from the brand’s Sculpt fabric with Hypersoft to give supportive stretch and an ultra-soft feel. Though not as well-known as the brand’s popular Rib Cage jeans, this pair is a favorite for those with curves and plus-size figures due to its sculpting and elongating design. The mid-rise waist also features a panel to smooth your stomach for a more comfortable, flattering fit. Available in both a black and medium blue wash, these bootcut jeans can easily be worn from day to night.

Levi’s 315 Shaping Bootcut Jeans

$69

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Liverpool Los Angeles Meredith Pull-On Straight Leg Jeans
Best Pull-On 
Available in sizes 14-24
Stretch denim. Materials: 40% Cotton, 32% Polyester, 27% Rayon, 1% Spandex
If you’re looking for a stretchy pull-on jean that’s got all the comfort possible, Badar Natal recommends this pair. “You can’t go wrong with a classic, dark wash, straight leg — but this pair by Liverpool has an extra special twist! The pull-on style is as comfortable as your favorite pair of leggings, making it the perfect pick as we transition away from loungewear and back into denim,” she says. The cropped ankle length is perfect for showing off sandals or heels during warm weather months, and the dark wash makes these easy to style year-round.

Liverpool Los Angeles Meredith Pull-On Straight Leg Jeans

$89

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Eloquii Flared Jeans
Best Curvy Flared Jeans
Available in sizes 14-28
Stretch denim
Materials: ​​70% cotton, 18% polyester, 9% rayon, 1% Spandex
Eloquii is a popular destination for plus-size fashion staples from jeans to dresses and beyond. Its denim collection, which ranges from sizes 14 to 28, offers a variety of on-trend cuts from wide-leg jeans to these ‘70s-inspired flares. The stretch denim is ideal for molding to your hips and thighs but still delivers that loose flare at the bottom to achieve the retro look. Flare jeans are great for elongating the leg, which makes these an especially great pick for petite curvy women, too. This pair features a contour waistband to alleviate any gapping and a high-rise cut for maximum comfort.

Eloquii Flared Jeans

$99

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Warp + Weft NCE Wide-Leg Jeans (Straight and Plus Sizes)
Best Wide-Leg Jeans for Curvy Women
Available in sizes 00-24
Low-stretch denim
Material: 99% cotton, 1% elastane
Warp + Weft delivers on denim style and sustainability — and it’s also one of the few denim brands that offers a range of jean sizes from 00 to 24. Leaning into the wide-leg jean trend, this NCE pair features an ankle-grazing crop that’s perfect for spring and summer. With a high-rise waist ​​and subtle raw hem, these jeans can be dressed up or down for nearly any occasion. The denim is low-stretch, so if you’re between sizes, size up.

Warp + Weft NCE Wide-Leg Jeans (Straight and Plus Sizes)

$98

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Molly & Isadora Bootcut Jeans
Best Bootcut Jeans
Available in sizes 10-32, as well as a tall size option
Stretch denim
Materials: 41% cotton, 31% polyester, 27% rayon, 1% spandex
“This long-adored silhouette is back and here to stay,” Badar Natal says. “Bootcut jeans will make legs look long and lean. I recommend having at least two pairs in your closet – one with an inseam for flats, sneakers or sandals, and one tailored to work with your favorite platform or block heel.” This pair by Molly & Isadora features a slim fit with a slightly flared bootcut that widens at the lower leg for versatile styling with flats or heels. If you’re looking for a stretch denim that won’t get fully stretched out, this is your pair.

Molly & Isadora Bootcut Jeans

$69

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Madewell Petite Curvy the Perfect Vintage Straight Jeans
Best for Petite Curvy Women
Available in sizes 24-33, available in petite, plus, regular, and tall
Low-stretch, Heritage denim
Materials: 99% cotton, 1% spandex
Madewell has become a favorite for its denim collection, offering a wide range of jeans in petite, plus and tall sizes. The Petite Curvy Perfect Vintage straight-leg jean is a go-to for petite women with curvy figures thanks to its cropped length and hip-to-waist ratio measurement designed for a flattering fit in the butt. As one reviewer writes, “I ordered three different pairs of straight jeans (none curvy) and finally decided to give these a try. After the others making my butt look weird, being too long, etc., these jeans hugged me in all the right places and look amazing. I would say these have minimal stretch, so it’s best to go with your usual size. These are an amazing, classic wash that I’ll keep for years! They elongate your legs and definitely look really chic on.”

Madewell Petite Curvy the Perfect Vintage Straight Jean

$128

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Torrid Bombshell Skinny Jeans
Best Jeans for Tall Curvy Women
Available in sizes 10-30
Stretch denim; Materials: 65% cotton, 26% rayon, 7% polyester, 2% spandex
It can be hard for tall curvy and plus-size women to find jeans of the right length and that also fit everywhere else. Enter: Torrid’s tall and extra-tall size denim options. The tall option features a 31-inch inseam, and the extra tall option features a 33-inch inseam. One of the brand’s bestselling styles, the Bombshell skinny jeans are a favorite for the flattering high-rise waist with a gap-proof elastic band and maximum stretch that molds to your body like a glove. Plus, the stitching and back pockets are designed specifically to flatter the booty, which is always a perk.

Torrid Bombshell Skinny Jeans

$89 
$44

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Warp + Weft High-Rise Straight Jeans
Best White Style
Available in sizes 0-24
Low-stretch denim; Materials: 98.5% Cotton, 1.5% Elastane
Finding white jeans is always a bit of a challenge, but this high-waisted straight leg pair from Warp+Weft makes it easy. The low-stretch denim offers a little movement without looking (or feeling) too stretched out. And for a vintage-inspired cut that’s timeless, this is a pair you’ll keep coming back to in your wardrobe, especially during warm weather. If white jeans aren’t your thing, though, this style is available in a range of blue denim washes, too.

Warp + Weft High-Rise Straight Jeans in Cranes

$98

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Kut From The Kloth Distressed Straight Leg Jeans
Best Black Style
Available in sizes 10-26
Low-stretch denim; Materials: 98% Cotton, 2% Spandex
Badar Natal recommends Kut From The Kloth’s straight-leg distressed jeans for plus-size women. The black wash adds a subtle edge to your typical denim look, and the ripped knee gives a distressed effect without looking too casual, so you can still dress these up for a night out. If you’re looking for a moderately stretch style with a mid-rise waist, this option is for you.

Kut From The Kloth Distressed Straight Leg Jeans

$89

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NYDJ Teresa Flares
Best Cropped Jeans for Curvy Women
Available in sizes 14-28
Stretch denim
Materials: 87% cotton, 12% viscose, 1% elastane
Summer is the perfect time to pull out those cropped jeans to show off your new sandals and heels, and this pair of NYDJ flares is perfect for just that. Offering a sculpting stretch, these jeans are made with NYDJ’s patented Lift Tuck technology for a flattering fit across the hips and butt. With a wide-leg silhouette, this pair of denim gives more of a polished look.

NYDJ Teresa Flares 

$109 
$86

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Eloquii Classic Fit Strech Denim Mom Jeans
Best Plus-Size Mom Jeans
Available in sizes 14-32
Low-stretch denim
Materials: 99% cotton, 1% spandex
For that ‘90s-inspired mom jean look, this Eloquii pair is a top-rated style amongst curvy and plus-size women. The high-rise contoured waistband helps prevent waist gapping for a more comfortable and flattering fit that’s fuss-free. Though it’s made of stretch denim, reviewers note the stretch is on the lower side, so this is an ideal pick for those who don’t like too much stretch but still want a little give. One reviewer notes the length may not be well-suited for tall people, though. “The length works for me at 5’4″, however they may run short for someone taller. These fit well and will give you plenty of room if you have muscular thighs and calves.”

Eloquii Classic Fit Strech Denim Mom Jean

$89

Buy Now

Molly & Isadora Boyfriend Jeans
Best Boyfriend Jeans for Curves 
Available in sizes 10-32
Distressed stretch denim
Materials: 93% cotton, 5% polyester, 2% spandex
Your search for the perfect pair of boyfriend jeans for curve and plus-size figures may just be over thanks to this style from Molly & Isadora. “When it comes to boyfriend jeans, the Acela is hands down my absolute favorite,” Badar Natal says. “I like to call them the Sisterhood of the Traveling Pants because they really do look good on everyone. Best of all, they come in a plethora of washes and levels of destruction, so you’re sure to be able to find a pair that works for you.” This pair features a rolled hem so you can customize the length and five pockets.

Molly & Isadora Boyfriend Jeans

$69

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Abercrombie Curve Love Relaxed ‘90s Jeans
Best Relaxed Jeans for Curvy Thighs
Available in sizes 23W-33W and extra short, short, regular and long lengths
Vintage low-stretch denim
Materials: 99% cotton, 1% elastane
If you have curvy thighs like me, you know how impossible it can be to find a pair of jeans with a relaxed, loose fit that’s not glued to your thighs like a glove. I was hesitant to try Abercrombie’s jeans, but after countless recommendations from other petite curvy women, I finally gave in. This pair from the brand’s Curve Love line gives that laidback yet slightly rigid ‘90s-inspired fit I’ve been searching for forever in a denim, with a touch of stretch. And even though I’m only 5’2″, the short length version of these didn’t even have to be hemmed (which has pretty much never happened for me with a pair of non-skinny jeans). These are one of the best jeans for short curvy women, and I’m convinced all the hype around them is correct.

Abercrombie Curve Love Relaxed ‘90s Jeans

$90

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Good American Good ‘90s Jeans
Best Baggy Jeans
Available in sizes 00-30
Non-strech denim; Materials: 62% Cotton, 38% Lyocell
Finding a pair of relaxed, loose-fitting jeans can be a challenge if you have thicker thighs or hips. But Good American’s ‘90s jeans are perfect for women of any size looking to get that effortlessly baggy, vintage look. Available in sizes 00 to 30, these non-stretch jeans give a super laidback look that fits right in with the current wide-leg, baggy jean trend. The high waist and oversized straight leg cut not only look cool but ensure you stay comfortable.

Good American Good ‘90s Jeans

$155

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Meet the Experts
Liz Badar Natal is the Director of Styling at Dia & Co, an online shopping destination for inclusive fashion, offering style for sizes 10-32.
CeCe Olisa is a creator, the co-founder of theCURVYcon, and the founder of cocoa by cece.
Nicolette Mason is a creative consultant and brand strategist in New York.
Kellie Brown is the founder of And I Get Dressed, the creator behind #FatatFashionWeek, and the co-founder of Plus-Size Friendly.
Lauren Chan is a size-inclusive fashion advocate, the founder of Henning, and a model in New York.

The 24 Best Swimsuits Brands to Fit Every Style and Budget

The 24 Best Swimsuits Brands to Fit Every Style and Budget

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Perhaps no piece of apparel is more ubiquitous for the summer season than the swimsuit. But between finding your desired look for the occasion at hand, ideal price point and perfect fit — as studies show many women are now a different size than they were pre-pandemic — the search for the best swimsuit brands and styles can be nothing short of headache-inducing.
Over the past few years, the swimwear market has grown significantly. During the height of the pandemic, DTC brands like Everlane and Good American launched swimwear to tap into more inclusive and sustainable markets, while established swim labels like Summersalt and French luxury brand Eres launched collaborations to cater to shoppers’ desire for escapist fashion. And now that travel is soaring back to life as Covid restrictions loosen, even famed resortwear labels including Christopher Esber are tapping into the swimwear market with debut collections featuring signature elements of their ready-to-wear collections.

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“The swimwear industry has been more daring than ever,” says Devin Brugman, co-founder of Monday Swimwear, which has been around since 2014. “We’re seeing really bold prints, tons of cheeky cuts and lots of cutouts this season. I’ve noticed the Y2K trend and bold bright solids are are reigning supreme. Match back apparel sets in swim fabric [a recent addition, for example, to popular shapewear brand Skims] are also saturating the market.”
The good news is that having more bathing suit options can be a plus, as long as you know what to look for to find your perfect match.
The different types of swimsuits
First, get familiar with top swimsuit silhouettes.
One-piece swimsuits: One-pieces are ideal for shoppers who prefer extra mid-section coverage and look flattering on nearly any body type. Although once largely reserved for lifeguards and competitive swimmers, contemporary one-piece styles are currently having a moment. Some feature long sleeves, underwire or racerbacks for protection and support, while others are designed for pure aesthetic purposes with aforementioned cutouts or thong bottoms. Coverage can be full to minimal, with some options featuring high-leg cuts for a leg-lengthening effect.
Bikinis: Bikini tops and bottoms comes in a vast range of shapes. Triangle silhouettes are perhaps the most classic style of bikini tops, but there are also other staples like square neck, strapless, bandeau, halter and underwire options. More modern cuts include “upside down triangle” styles, high-neck, one-shoulder, tie front, cropped and longline tops that hit a little lower on the ribcage for a more transitional look. Keep in mind that women with smaller busts may want to opt for triangle and push-up styles that can add the illusion of curves, although they can get away with tiny bandeau or scoop neck styles as well. Women with larger busts will want to opt for looks with features like underwire, adjustable straps and molded cups for extra support.
Like one-pieces, bikini bottoms come in both traditional and high-leg cuts and feature a range of different coverage levels depending on your preference, including full coverage, cheeky and full-on thong styles. If you like tummy control or prefer more coverage around the middle, opt for a high-waisted style.

Tankinis: As its name suggests, a tankini is a water-ready tank top. These were popular in the early 2000s, fell out of favor for many years and are now returning to the zeitgeist as nostalgic trends continue to influence all parts of fashion. Today’s tankini is less like a full-length tank, however, and more cropped and fitted for a slightly sleeker look. Interesting cuts like high-neck and halter silhouettes are some of the most popular styles you’ll see this season and are instant outfit makers when worn with shorts or a skirt outside of the beach or pool. If you desire extra support, some styles do come with removable or built-in foam cups.
Monokinis: These are a cross between a one-piece and bikini, typically complete with skin-baring cutouts. Celebs like Paris Hilton popularized the look over a decade ago, but it’s also making a comeback. Although these can leave you with some funky tan lines, they’re great for accentuating hourglass figures.
What to consider when shopping for the best swimsuits for women
Fit: “When choosing the right swimsuit for you, I think it’s most important for women to select shapes that celebrate their most loved features, and to get fit properly before buying,” Monday swimwear co-founder Natasha Oakley says. “One of the biggest mistakes women make when purchasing swim is getting hung up on what size they think they should be rather than what they are comfortable in. Wearing swimwear that actually fits will make a world of a difference and will make you feel way more confident.”
More labels are offering pieces that go beyond classic XL sizes to cater to a wider range of body types, too. Keep in mind that not all swimwear brands list tops in cup sizes, although they usually have a chart that will tell you which versions are suitable for different cup options.
For utmost comfort, Jade Swim founder Brittany Kozerski-Freeney also suggests stretching in your swimwear a few times before hitting the beach to ensure it doesn’t ride up.
Fabric: “Look for suits made from high-quality fabrics that sculpt to the body and feature four-way stretch; these are the most flattering,” Kozerski-Freeney says. Oakley also advises seeking suits with durable, buttery-soft fabrics that are quick-drying. And thanks to many brands, these are available in eco-friendly versions, too. “We’ve been seeing brands using non-traditional, sustainable fabrications [like recycled nylon, polyester and polyamide made from ocean plastics] that give more life to your swim,” she notes.

According to Shea Marie, founder of Same Swim, “stretch for swimwear is crucial and also making sure the fabric is not transparent when it gets wet,” she says. To avoid this issue, look for styles that are lined, specifically in the crotch area and bust line.
Style: Before buying, consider the activity and/or occasion you’ll be wearing your swimsuit for. If you plan to be surfing or doing lots of swimming, you may want to look for more technical options complete with features like high-performance neoprene or Lycra fabrics and supportive racerbacks. And, “your Saturday pool party choice may be different from what you choose for a family holiday,” Oakley adds. “The main difference in the occasion is the amount of coverage you’re comfortable with. I love my loud and cheeky styles for poolside and girls’ trips and tend to choose more conservative and comfortable cuts for family holidays.”
Accounting for your body type is another key factor for swimsuit shopping. In addition to considering bust size, shoppers with long torsos may want to opt for styles specifically made to flatter long torsos and also tend to look great in high-waisted bottoms. Women with shorter torsos, on the other hand, may look more cutoff at the midsection in a high-waisted bottom, but can fake the appearance of a longer frame with high-cut alternatives. Furthermore, women with short torsos can also benefit from high-neck styles, as these help elongate the look of body.
Lastly, Kozerski-Freeney advises considering styles that are multifunctional, including pieces that wear well with other beach attire and feature moveable straps for tanning.
Price: Bathing suit prices run the gamut. If you’re willing to shell out a few hundred dollars on a suit that will last you, consider investing in a style from a luxury swimsuit brand. For those not looking to spend a small fortune, however, there are also a growing number of affordable swimsuit brands making quality styles more accessibly priced, with separates starting around $30 and one-pieces topping out under $200. If you only need a suit for a single vacation or event and are looking to save, consider opting for styles on the lower end of the spectrum.

Below, shop the 24 best swimsuit brands that cater to every need, style and budget.
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Everlane
Sizes: XXS – XXL
Styles: Bikinis and one-pieces
Eco-friendly
Made in Italy
Everlane does sleek basics so well, and its swimwear line is no exception. Go for a classic scoop neck one-piece or mix and match bikini separates in a handful of bright to neutral colors and muted floral prints. The brand currently offers two bikini top styles, a square neck and thick strapped triangle option, and three bikini cuts, a classic bikini, thigh-high and high-waisted hipster silhouette — all perfect for those who desire a little extra support and coverage with their swim looks. Styles are available in XXS to XXL, and according to the brand, each style is tested on 112 different women to ensure the best fit possible, making Everlane one of the most flattering swimsuit brands on the market. Additionally, the brand is quite affordable, offerings separates as low as $35.
Keeping in line with the brand’s sustainable practices and latest No New Plastic initiative, each swimsuit is made with 82% Econyl yarn, a 100% regenerated nylon fiber made from fishing nets, fabric scraps, carpet flooring and industrial plastic repurposed from around the world. The material is also crafted in Italy for top quality and has quick-drying and fade-resistant properties, so these pieces should last you awhile.

Everlane The Triangle Bikini Top

$45

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Everlane The Bikini Bottom

$35

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Everlane The String One-Piece

$70

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Skims
Sizes: XXS-4X
Styles: Bikinis, one-pieces, monokinis, swim tops, shorts and bottoms
Body-sculpting
When Kim Kardashian’s buzzy shapewear brand first launched swimwear earlier this year, pieces flew off shelves and even went viral on TikTok. Like the rest of its popular loungewear and intimates, Skims’ swimwear is designed to be super soft, flattering and supportive and comes in inclusive sizing from XXS up to 4X. All styles are available in the label’s core neutral colors, including skin-toned hues of Ochre and Cocoa, and top out under $100.
In addition to more traditional one-piece and bikini styles, the brand also carries sleek sport silhouettes, including a body hugging, mid-thigh suit, long sleeved one-piece and cropped tee for additional coverage and sun protection. Made of the same recycled nylon and spandex fabric are a handful of water-friendly cover-ups that are ideal for layering and completing a chic monochrome look.

Anyone who likes to show a bit more skin will gravitate towards the brand’s monokini.

Skims Swim Longe Sleeve Shrug

$54

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Skims Swim Cheeky Tanga Bottoms

$32

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Skims One-Shoulder Monokini

$92

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Roxy
Sizes: XS – XXL
Styles: bikinis, one-pieces, tankinis
Offers styles for water sports
Eco-friendly
For over 30 years, women’s surf brand Roxy has remained a household name for its sporty-yet-feminine swimwear. It carries a range of bikinis and one-pieces that offer ample coverage and a stay-put fit for water sports (think square neck, zip-front tops and supportive full coverage bottoms) as well as styles that are probably best suited for lounging and leisurely swimming (like underwire options). Meaning, there is truly something for every need and aesthetic. In terms of one-pieces, the label also has surf-specific styles, including long-sleeved models with UPF protection that can stand up to the hottest afternoons and fiercest waves. For those who prefer two pieces but want extra protection, the brand also carries a selection of rash guards to complete your look.
Finishes include a range of monochrome to bright patterns, including fun tropical-inspired prints. Many styles are eco-friendly thanks to a blend of recycled nylon, polyester or polyamide and some feature Xtra Life Lycra for extra durability. Separates start at just $35 and one-pieces top out at $100, making the brand a reasonably affordable option.

Roxy Fitness One-Piece Swimsuit

$85

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Roxy Palm Tree Dreams Underwired Bralette Bikini Top

$56

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Roxy Palm Tree Dreams High Leg Cheeky Bikini Bottoms

$42

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Lululemon
Sizes: 2-14, cup sizes A-D
Styles: Bikinis and one-pieces
Sport silhouettes
Xtra Life Lycra and recycled nylon
Beloved for its ultra-popular leggings and workout gear, Lululemon also has a line of sport-focused swimwear. The selection includes no-frills, solid-colored styles featuring extra support details like adjustable straps, rear hook closures and built-in shelf bras for select one-pieces. Also available are UPF tops and rash guards, as well as a pair of high-rise swim shorts you can wear for getting in reps on the shore to taking a dip in the ocean. Pieces come in sizes 2 to 14, with many bikini tops crafted specifically in separate versions to better fit different cup sizes (A, B, C or D and sometimes a blend of two).
Most pieces are made with a blend of nylon, polyester and elastane, with some featuring a percentage of recycled nylon and Xtra Life Lycra for durable, eco-friendly comfort. And, all the blends are quick-drying. For added texture, some silhouettes have ribbed or smocked finishes.

Lululemon Waterside V-Neck Skimpy-Fit One-Piece Swimsuit B/C Cup

$128

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Lululemon Smocked Swim Top A/B Cup

$68

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Lululemon Smocked Swim Bottom High Waist, Medium Bum Coverage

$68

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Athleta
Sizes: XS-XL, cups A-DD
Styles, Bikinis, one-pieces, tankinis
Another great source for sporty swimwear is activewear giant Athleta. Separates range from around $49 to $69 and one-pieces top out at $119, making these offerings good middle-of-the-road options. Athleta has a variety of bikinis, one-pieces and tankinis crafted with supportive details like racerbacks, hidden underwire support and drawcord details to help you get a close fit. Sizes are offered in XS to XL and for cup sizes A to DD. Athleta is also one of the best swimsuit brands for both petite and tall women, as its well-crafted looks come in versions to specifically flatter those body types.
In terms of style, the brand offers various neutral and bright solids to playful colorblocked prints. And, all the brand’s swimwear pieces are made using a stretchy, recycled nylon to reduce its impact on the planet. For paddleboarding, surfing or training sessions on the sand, you can also choose from a selection of rashguards and water-friendly shorts with handy pockets for stashing your essentials.

Athleta Maldives Printed Bikini Top

$69

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Athleta Clean Medium Printed Bikini Bottom

$49

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Athleta Plunge Tankini D-DD

$69

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Athleta Clean Full Printed Bikini Bottom

$49

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J.Crew
Sizes: XXS-3X, cup sizes A-D
Styles: bikinis and one-pieces
Options available for women with long torsos
Recycled nylon construction and UPF protection
Alongside its feminine, preppy staples, storied brand J.Crew has carried swimwear for over three decades — and every year, its swim collection just keep getting better. Yes, you have simple, classic pieces for traditionalists, but you’ll also find a range of elevated cuts and patterns that feel so fresh each season. We’re talking pretty beaded and knotted bikinis to one-shouldered one-pieces with elegant ruching and shoulder ties done in everything from stripes to paisley prints. Pieces are available in a wide range of sizes from XXS to 3X, for cup sizes A to D and even come in options for women with long torsos. To top it all off, every style is made using at least 60% recycled nylon and has UPF 50 protection to ward off skin damage that can be caused by the sun’s harsh rays.

J.Crew Bow One-Shoulder One-Piece

$110

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J.Crew 1993 Underwire Bikini Top

$88 
$49

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J.Crew High-Rise Bikini Bottom

$78 
$39

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Mango
Sizes: XS-4XXL
Styles: bikinis and one-pieces
Spanish clothing retailer Mango is an editor-favorite for its sleek workwear and everyday pieces and is one of the best affordable bathing suit brands out there, in our opinion. Starting at just $30, the bikinis and one-pieces offered come in classic to contemporary silhouettes, some featuring updated details like crochet and metallic finishes for those who want something a little more edgy. There are also a range of coverage levels to choose from, including thong, cheeky, full coverage and high-waisted options. Most styles can be purchased in sizes XS to Large and the brand also has plus sizes options in sizes XXL to 4XXL.

Mango Metallic Bikini Top

$39

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Mango Metallic Bikini Bottom

$29

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Mango Floral Print Swimsuit

$79

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Eberjey
Sizes: XS-L
Styles: Bikinis and one-pieces
UPF 50+ protection
Smooth, contouring fabric
Like its popular pajamas that have risen to fame in the last few years (even Oprah recommends them), Eberjey’s swimsuits are designed with ultimate coziness in mind. Crafted with a blend of nylon and spandex, every piece is done in a lightly textured fabric that’s made to contour to your shape without feeling constrictive — so they feel good for both lounging and swimming. Eberjey’s styles also offer UPF 50+ protection and are devoid of any harmful chemicals. The dainty selection is heavy on ruffles and classic cuts, but you’ll also find some more unexpected looks like one-shoulder and cutout pieces.

Eberjey Graziela Printed Textured Bikini Top

$128

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Eberjey Jane Printed Textured Bikini Top

$104

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Eberjey Summer Textured Bikini Top

$96

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Eberjey Dita Textured Bikini Bottom with Buckle

$108

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Christopher Esber
Sizes: Uk 4-14
Styles: Bikinis and One-pieces
Christopher Esber has been a renowned swimwear designer since launching his eponymous label in 2010, so it only made sense that his swimwear debut last year retained many themes of his ready-to-wear collections. Worn by A-listers like Zendaya and Emily Ratajkowski, the curve-hugging, impeccably tailored suits are complemented by Esber’s signature accents like cutouts, ruching, flossing (a look that continues to trend each summer) and asymmetrical constructions. These details are balanced out by medium to full coverage cuts, making the styles ideal for any shoppers who love trendy, subtly sexy looks that are also quite functional.
Pieces come in classic hues but are offered in bright and pastel colors, too. Consider pairing them with the brand’s selection of sleek coverups and casual-chic summer dresses for occasions both on and off shore.

Christopher Esber Triangle halterneck bikini top

$200

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Christopher Esber Tie-detailed bikini briefs

$170

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Christopher Esber Ruched Bikini Top

$180

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Christopher Esber Ruched Bikini Briefs

$180

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Missoni
Sizes: 0-10
Styles: Bikinis and one-pieces
Fully lined
Also in the luxury category, Italian fashion house Missoni offers its iconic, colorful knits in swimwear designs. Silhouettes include classic triangle bikinis to cool plunge-neck and wrap front one-pieces that are sure to help you make a statement this season. While plenty of pieces are decked out in the brand’s classic zigzag pattern, you can also choose from styles in a few other looks like an eclectic starfish and tiger print combo to a trendy metallic finish. Pieces are fully lined for comfort and come in sizes zero to 10. Prices typically start around $370 for a bikini, which are sold as sets.

Keep in mind Missoni’s styles should only be hand-washed, so skip putting them in the washing machine to keep them looking their best. 

Missoni Cross Back Swimsuit

$660

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Missoni Bikini

$460

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Monday Swimwear
Sizes: Petite to large for cup sizes AA to G
Styles: Bikinis and one-pieces
Some options made with recycled materials
Founded by best friends and former bloggers Natasha Oakley and Devin Brugman — who spent many years living in bikinis while residing in LA, Sydney and Hawaii — Monday Swimwear offers comfortable, feminine pieces designed to be cornerstones of your summer wardrobe. Included are a range of bikinis and one-pieces in varying classic to trend-forward silhouettes available in sizes AA to G cups to fit many bodies. Every swimsuit is done in the brand’s buttery soft nylon-spandex fabric, a version of which is composed of recycled materials, and has adjustable straps and ties for a customizable, dig-free fit. Meanwhile, minimal hardware accents add subtle flair to each look.
In addition to its seasonal collections, the brand’s “The Signature Collection” features timeless cuts in versatile Black, Sand and Ivory hues that are available year-round. Also offered are a range of breezy tops, dresses, pants and sarongs for effortless styling with your go-to swimsuit.

Monday Swimwear Maui Top Sangria Crinkle

$96

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Monday Swimwear Byron Bottoms Sangria Crinkle

$180

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Monday Swimwear Saint Martin Top

$80

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Monday Swimwear Palma Bottoms

$72

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Solid & Striped
Sizes: XS-XXL
Styles: Bikinis and one-pieces
Some looks can be customized with initials and are sustainable
New York-based swimwear label Solid & Striped first took over Instagram feeds a few summers ago, but it continues to be a popular choice for its quality, timeless pieces. As its name suggests, the company carries an assortment of plain and printed swimsuits featuring elegant details like ruffles and belts for an elevated take on classic designs. Pieces are available in varying styles, including sporty, one-shoulder, halter, triangle, underwire and even reversible looks. Uniquely, some of the brand’s styles can be customized with initials or country flags for a personal touch. Plus, the label has a whole line of sustainable pieces made from materials like recycled polyamide. Sizes range from XS to XXL.
I personally own the brand’s OG one-piece, the Anne Marie, and it fits like a glove. The classic scoop neck design, which I own in black, subtly lifts my minimal bust line and the low back offers super sexy vibes. The cut along the bikini line isn’t restricting either. This piece is so sleek and comfortable, in fact, I also wear it as a bodysuit with jeans or a skirt for nights out (which is a win-win in my book).

Solid & Striped Anne Marie

$148

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Solid & Striped The Elle Top

$84

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Solid & Striped The Elle Bottoms

$84

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Frankie’s Bikinis
Sizes: XS to XXL for cups A to FF
Styles: Bikinis, tankinis, one-pieces, monokinis
Bold and retro-inspired prints
Both influencers and celebrities like Kendall Jenner, Bella Hadid and Miley Cyrus flock to Frankie’s Bikinis for its trendy, Malibu cool-girl styles  — think everything from cutout floral one-pieces to funky tie-dye bikinis. The L.A.-based brand offers various coverage levels (full to skimpy), sizes (XS to XXL for cups A to FF), fabrics (smooth and ribbed) and silhouettes (from bandeau to triangle and halter) in bright colors and bold prints that are sure to make a splash at any resort pool or beach. For anyone who wants something more simple, though, it also has a line of black and white offerings. What’s more, the label makes matching coverups and ready-to-wear pieces to complete your look.
I’m a California native, and Frankie’s has long been a personal favorite. I’m always checking the site for new styles when the warm weather season rolls around (in fact, I can’t wait to get my hands on the label’s upcoming collaboration with Gigi Hadid, laden with of-the-moment gingham prints, sweet ruffles and retro-inspired, high-waisted fits that I plan to rock all summer long). Although its sets, in particular, tend to be an investment (separates start at around $90), in my opinion, the quality and aesthetic are worth the money if you’re in the market for uber-stylish, sturdy pieces.

Frankie’s Bikinis Tia Terry Triangle Bikini Top

$95

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Frankie’s Bikinis Tia Terry String Bikini Bottom

$95

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Frankie’s Bikinis Dorothy Floral Halter One-Piece Swimsuit

$185

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Louisa Ballou
Sizes XS-XL
Styles: Bikinis and one-pieces
Sustainably-made
Louisa Ballou’s namesake label has only been around for a few years, but the 28-year-old designer is no novice to the fashion industry — having previously perfected her craft at Loewe in Paris and California-based men’s swimwear brand Vissla. The luxury brand has become beloved by countless stars from Lori Harvey to Meghan Thee Stallion and Kylie Jenner for its unique, vibrant prints and sultry resortwear and bathing suit silhouettes. The latter includes plenty of cutouts and signature metallic ring accents, and some are even made with recycled polyamide for an eco-friendly touch.
While the luxury swimwear brand does carry some high ticket suits (like Bella Hadid’s go-to Sex Wax one-piece), some of the label’s separates are relatively affordable, like bottoms priced as low as $60. For a fun matchy look, cap off your LB swimwear with one the brand’s sheer tops or mini dresses in the same pattern.

Louisa Ballou Black & Red Scoop Bikini

$260

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Louisa Ballou Sex Wax One-Piece Swimsuit

$180

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Same Swim
Sizes: XS-L
Styles: Bikinis and one-pieces
Handmade in California; composed of Italian fabrics
Channeling her Californian roots, popular travel and lifestyle influencer Shea Marie founded her swimwear brand in 2016 with a distinctly fashion-forward yet laidback aesthetic. Same Swim’s pieces are handmade in LA from luxurious, Italian fabrics and are designed to fit like a second-skin thanks to four-way stretch capabilities. Bestsellers include chunky chain link-embellished, beaded and even double-layered one-pieces and bikinis available in cheeky and classic to high-rise cuts to flatter many figures. Patterns and colors informed by runways are also present, including sleek neutrals, earth tones and trendy animal-inspired finishes. Sizes range from XS to large and prices start at around $90 for separates (consider these investment pieces).
In addition to women’s styles, the brand also carries some chic options for children that will help ensure your little one is the most stylish tot at the pool.

Same Swim Pierced Top

$130

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Same Swim Pierced Bottom

$110

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Same Swim Tortoise Chain One-Piece

$235

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Tropic of C
Sizes: XS-L
Styles: Bikinis and one-pieces
Founded by Candice Swanepoel
Lycra Xtra Life
Eco-friendly; styles inspired by nature
South African model Candice Swanepoel drew inspiration from nature and the female form to create her own swimwear line in 2018, featuring a range of sexy pieces that also do better for the planet. A majority of the styles are made with Econyl, or recycled nylon crafted from waste found in landfills and the ocean, as well as durable Lycra Xtra Life to ensure the styles have a lasting place in your closet. Some options are also made with a high-performance polyester made entirely from recycled plastic water bottles, and all prints are produced digitally to reduce the brand’s carbon footprint. What’s more, the brand employs local artisans and supports female empowerment groups around the world, so a purchase from the company is an all-around feel-good investment.
Minimal bikini sets are at the heart of this line, and Tropic of C is notable for offering high-cut bottoms and one-pieces for a leg-lengthening, Baywatch-esque effect. (Other supermodels like Gisele Bundchen and Elsa Hosk have frequented these looks, as well as celebs such as Vanessa Hudgens and Selena Gomez). Sizes are offered in XS to large and for cup sizes up to C+, although the minimal cuts of these styles look better suited for people with smaller breasts.

Tropic of C Bianca Top

$130

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Tropic of C Sana Bottom in Mama Africa/Mystic green

$80

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Tropic of C Praia Top in Solstice Stripe

$150

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Tropic of C Luna Bottom in Ocean

$70

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Knix
Sizes: XS-XXXXL+
Styles: Bikinis and one-pieces
Period-proof
SPF 50+ protection
Hitting the pool or beach while on your period is never ideal, but Knix makes it possible to swim and lounge without having to worry about any embarrassing reveals. It’s all thanks to the brand’s special leakproof swimwear, which is fully lined and features a quick-drying, absorbing and waterproof layer that together hold up to three tablespoons of liquid (or equivalent to what two tampons would). The assortment includes a handful of one-pieces and bikini sets, all of which offer SPF 50+ protection and are also chlorine and seawater-resistant. No-dig seams add to their wearability. Since these are designed to hold in leaks, the cuts are full coverage. The high-waisted options are also a great way to go, as they not only look cute but offer an especially flattering fit when you’re feeling bloated.
If you go the bikini route, the brand also has a selection of tops in coordinating hues and prints to match. There are sizes for all sorts of figures, too, with options available in XS to XXXXL+.

Knix Wrap One-Piece

$95

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Knix Sculpt Bandeau Top

$55

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Knix Ultra High Bikini Bottom

$45

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Summersalt
Sizes: 0-24
Styles: Bikinis, tankinis, one-pieces
Sustainable
Size inclusivity is the name of the game for Missouri-based brand Summersalt, whose one-pieces, tankinis and bikinis are offered in sizes 0 to 24. Co-founders Reshma Chamberlin and Lori Coulter executed over 10,000 women’s body scans and 1.5 million measurements to find the perfect fit for women of all shapes and sizes, so you rest assured you can find a flattering fit. There are even options available for pregnant women and those with long torsos. On top of being sustainable, the brand’s extensive roster of styles come in various trend-forward colorways and silhouettes, including bright color-blocked options that are a signature of the brand. Pieces also include supportive details like compression, diagonal seaming, adjustable straps and built-in cups to keep you locked in and feeling confident.
The pieces are equal parts cute and versatile, doubling as going-out looks.

Summersalt The Sidestroke

$95

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Summersalt The Braided Bandeau Bikini Top

$75

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Summersalt The Braided High Leg High Rise Bottom

$70

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Eloquii
Sizes: 14-48
Styles: Bikinis, tankinis and one-pieces
Fully lined with extra support details
Plus-size retailer Eloquii carries an assortment of chic swimsuits for curvy women. Vibrant summery patterns and flattering, eye-catching details like tie-front accents and smocked textures adorn its pretty bikinis, tankinis and one-pieces that are available in sizes 14 to 28. Composed of nylon and spandex, the styles are fully lined for shaping and smoothing qualities, plus have hidden details to give you the support you need like an inner sling shell and removable or set foam cups. Styles are also moderately priced, with separates starting at $69 and one-pieces $149.

One of the best swimsuit brands for plus size shoppers, Eloquii also has some great coverups and accessories, making it a great one-stop shop for putting together your vacation outfits.

Eloquii Halter Tankini

$89

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Eloquii Super High Waisted Bottom

$79

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Eloquii Low Neck One Piece Swimsuit With Self Belt

$159

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Eres
Sizes: FR 38-44
Styles: Bikinis and one-pieces
Soft, quick-drying fabric with a second-skin fit
Super durable
With over forty years of experience in the swimwear industry, French label Eres has become well-known for its luxurious, high-quality pieces that make it one of most flattering swimsuit brands on the market. The brand’s ingenuity boils down to its two patented fabrics: peau douce, which offers a soft, second-skin fit, and a parachute material that ensures the swimsuit dries almost immediately after it gets wet. The styles are also rigorously tested in the brand’s Paris-based “destroy lab” to see how well they wear when exposed to light, water and sand repeatedly. Any hardware on the suits is also exposed to heat to analyze its durability.
Equal parts functional and sleek, Eres’ one-pieces and bikinis are classic, no-fuss silhouettes, which also makes them great for shoppers who don’t want to deal with often hard-to-decipher strappy silhouettes. Note that they do have subtle fashion-y details, though, like front zippers and subtle lace-up accents. They come with various coverage levels and in a fabulous selection of colors, including neutrals that flatter a range of skin tones and rich hues for a pop of color.
While Eres’ suits don’t come cheap (try a bikini top for $320), they’re the perfect staple styles that will fit like a glove and stay in your rotation for years to come.

Eres Nautic Chrono Swimsuit

$585

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Eres Les Essentiels Show Bandeau Bikini Top

$320

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Eres Les Essentiels Show Bandeau Bikini Top

$195

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Jade Swim
Sizes: XS-L for cups A to D
Styles: Bikinis and one-pieces
Sophisticated basics
Created by former fashion editor and stylist Brittany Kozerski-Freeney, New York-based label Jade Swim offers simple, elegant pieces that are easy to pair with your entire summer wardrobe. They’re rounded out by smart details like sustainable Italian fabrics (including those made with Econyl) that have great bounceback and smoothing qualities, as well as protective UV and chlorine-resistant technologies. The styles are also impervious to sunscreen and oils, so you can lather up without having to worry about accidentally staining them.

For additional do-good benefits, the styles are also produced in limited batches to reduce waste and are packaged in biodegradable shipping bags.
Among the selection are traditional one-piece and bikini cuts like bandeaus and v-neck styles, as well as some more modern cuts featuring subtle updates like one-shoulder silhouettes and cutouts.

Jade Swim Livi Top

$120

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Jade Swim Lana Bottom

$96

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Jade Swim Halo One Piece

$220

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Sommer Swim
Sizes: XS-XL
Styles: Bikinis and one-pieces
Xtra Life Lycra; Chlorine-and salt resistant
Best for smaller bust sizes
If you love the sexy, barely-there swimwear look, Sommer Swim promises to be your go-to. Worn by everyone from Emily Ratajkowski to Kaia Gerber, the Australian label specializes in pieces like twisted bandeaus and strappy triangle tops to Brazilian and trendy thong cuts that are ideal for minimizing tan lines (although the brand does carry a few full coverage bottoms for people who desire them, too). The pieces are made with Italian Xtra Life Lycra for stretch, shape retention and chlorine-and salt resistance qualities, plus and are doubly lined for comfort.
I own the the brand’s Xena bikini and matching side tie bottoms in red (to note Kendall Jenner has worn the same set in a mosaic print). I love that the upside down triangle-style top can be tied in a crossover manner in the front or classically secured at the nape of the neck, and once I was able to achieve the right configuration for my frame, I don’t have to really worry about nip slips. Another great aspect is that the bottoms have extra long side ties for wrapping around the torso to add the sultry effect. I get compliments on the fiery set every time I wear it.
Do keep in mind is that the sizing is somewhat limited. Tops go up to a size large designed for D+ cups, but the minimal designs work may not be as supportive for fuller figures.

Sommer Swim Xena Venere Halter Bikini

$69

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Sommer Swim Naomi Venere Tie Side Bikini Bottoms

$69 
$59

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Sommer Swim Cece Emerald Bandeau Bikini Top

$89

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Sommer Swim Dulce Emerald Tie Side Bikini Bottoms

$79 
$59

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Swimsuit Outfit Ideas
The perfect swimsuit outfit should complement your swimwear and be ready for whatever activity you have planned that day. Sarongs and cover-ups have always been classic pairings, and this season, we’re taking notes from Hailey Bieber and choosing sheer options to show off a standout suit in all its glory. These pieces are also great on super hot days when you want to get away with wearing the least amount of fabric possible (and maximize tanning opportunities, while wearing SPF, of course). Alternatively, consider adding on a button-down to polish up your look or go the bohemian route with a breezy crochet dress that brands like Gabrielle Hearst, Chloe and Altuzarra are making a case for this season. Trousers in lightweight, breathable linen are also staple vacation pieces, as these summer pants can easily transition from a day at the shore to dinner at the resort with a sleek top and some elegant summer sandals. (Linen dresses and pants can be dressed up for evening events as well.) To accessorize and add an extra luxe touch to your ensemble, choose one of the best designer beach bags, like a breezy raffia tote or colorful knit shoulder bag for storing all your essentials.

Innovative in aesthetic and beautifully crafted, today’s swimsuits aren’t only appropriate for days spent by the water, though. Keeping in line with the trend of wearing bralettes as tops, a stunning bikini top can also be rocked solo. For a casual daytime look, consider pairing yours with a structured blazer and track pants a la Celine’s spring ’22 styling or coordinate a metallic bikini top with a shimmering set inspired by David Koma’s spring runway for a festive going-out look.
Meet the author
Sam Peters is the senior style commerce editor at Fairchild Media Group (FMG), where she always up to date on the latest trend and tests out various apparel styles to find the best in each category. As a California native, she’s a self-proclaimed bathing suit enthusiasts and owns over 20 different styles. Although she’s now a New York City resident, she’s a firm believer that the best bathing suits for women are essential summer wardrobe pieces that can instill great confidence, even if you only make it to the shore a few times each warm weather season.
Meet the experts
Shea Marie is and influencer and the founder of Los Angeles-based swim brand, Same Swim. Inspired by Marie’s love of fashion and the city Los Angeles, her collection of swimwear is handmade in LA from the highest quality Italian fabrics.

Before founding Jade Swim, Brittany Kozerski-Freeney, was a sought-after stylist and fashion editor at popular magazines, like GQ, Marie Claire and Elle, displaying her elevated, striking and straight-up fun taste and aesthetic.
Natasha Oakley and Devin Brugman are the co-founders of Monday swimwear. Before starting their Los-Angeles based brand, the duo has their own swimwear blog and spent time travelling between Sydney and Hawaii, where they were became familiar with top swimwear trends from around the world.

The 25 Best Wedding Guest Dresses to Wear This Summer

The 25 Best Wedding Guest Dresses to Wear This Summer

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You’ve sent in your RSVPs, circled the fish or chicken entrée and fought to secure the perfect plate set from the registry. With summer wedding season fast approaching, next up is finding the best wedding guest dress for the occasion (and that you’ll maybe even want to wear again). According to a recent wedding report, there will be a spike in weddings this year, with over 2.5 million poised to take place.
This season, summer dress trends have taken a playful and sultry spin, with high hemlines and daring cutouts dominating runways like Christopher Esber and Rosetta Getty. Although cutouts are sure to be a fit for many occasions, not every ceremony calls for such unique wedding guest dresses, so having a wide range of options available can help you to land on the style that’s right for you. “A great wedding dress to us is everything romantic and ethereal,” says Rebecca Hessel Cohen, founder of LoveShackFancy. When looking for a gorgeous dress to wear to a wedding you have coming up, kick things off by taking a few considerations into mind.

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What to look for in a dress to wear to a summer wedding
Price: When it comes to nailing the price point that’s right for you, make sure to consider the versatility of the piece you choose. You’ll want a dress that hopefully can double as an option for other occasions, or could even make an appearance at another nuptial down the line. If you’re opting for something with a lower price point, you’ll want to pay special attention to the materials used as well as the fit. Some less expensive options may wrinkle or cling — issues you want to avoid when you’re attempting to focus on the big day.
Style: According to Joyah Takefala, junior creative director at Faithfull The Brand, “styles with an intricate or open backline are key this season.” While it’s important with a wedding guest dress to consider the dress code of the event you’ll be attending, you want to make sure to let your style shine through. If you’re partial to romantic items, try options with puff sleeves, floral prints and picnic-inspired patterns. If you tend toward an edgier aesthetic, opt for a sleek black option or something a bit more streamlined.
Comfort: Be sure to consider the location of your upcoming wedding when choosing the dress that is right for you. For a beach wedding, you’ll want a cute dress that’s lightweight and made of cotton that can risk getting sandy or wet. “Dressing for a more informal wedding, like a beach wedding, we think should be more fun and playful,” Cohen says.
For a city wedding, an elegant wedding guest dress that is sleek and silky may be more appropriate. “For a formal wedding, we gravitate towards a full-length maxi dress in a vibrant plain color or a classic black, complemented by statement accessories,” Takefala suggests. You’ll also want to plan ahead — if the wedding is outdoors, you may want to consider covering your shoulders to avoid a sunburn or for if it gets chilly at night.
Ahead, shop the best wedding guest dresses — from elevated and elegant to casual and cool silhouettes.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Top Wedding Guest Dresses
Vince Floral Pleated Camisole Dress
Best Pleated Slip Wedding Guest Dress
Sizes: XXS-XL
Color: Herb
L.A.- based brand Vince is known for its simple, elegant staples, and this floral camisole dress is no exception. If you’re looking for a cute dress to wear to a wedding that you could easily wear again for other occasions, try this style. Pair it with some block-heeled sandals and a light cardigan for an upcoming ceremony, then wear it with sneakers and a denim jacket for casual occasions. The adjustable straps allow for easy adjustment, and the pleated skirt moves with you. If you want a simple floral option, this is the one.

Vince Floral Pleated Camisole Dress

$445

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BB Dakota Puffer Than You Dress
Best Puff-Sleeve Mini Wedding Guest Dress
Sizes: XS-XL
Color: Blue
Mini dresses are in this year, so you may want to consider a dress with an above-the-knee hemline if the wedding dress code allows for it. This sweet puff-sleeve option embraces the prairie aesthetic without feeling too costumey. Based in Southern California, BB Dakota captures the easy going California aesthetic. So, if you’re headed to L.A. or San Diego for impending nuptials, this style will fit right in. Pair it with white sandals for a coordinated look.

BB Dakota Puffer Than You Dress

$58-$91

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Lost + Wander Cecilia Dress
Best Prairie Wedding Guest Dress
Sizes: XS-L
Color: White green floral
If you’re looking to fully lean into the prairie aesthetic, try this tiered style from Lost & Wander. The soft green floral and pink contrasting details are perfect for a casual daytime ceremony, especially if you can add a straw hat to the look. One small detail not to be overlooked: This dress also has pockets, which can be handy if you don’t want to carry a purse for the occasion. The relaxed silhouette offers coverage without leaving you overheated or stifled. So, embrace the prairie look and try this dress on for size.

Lost + Wander Cecilia Dress

$121-$128

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For Love & Lemons Felicia Dress
Best Puff Sleeve Wedding Guest Dress
Sizes: XXS-XL
Color: Red
For Love & Lemons is a brand that’s become beloved for its celebratory, summer designs. This flirty dress in a red and pink floral print is a great option if you want something versatile for this wedding season. The floaty chiffon material will keep you comfortable and look elegant as it moves with a light breeze. From the front, the puff sleeves and ruffled neckline are distinctly romantic, but the lace-up back adds an extra edge to this style. Top off the look with some playful statement earrings.

For Love & Lemons Felicia Dress

$238

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Johanna Ortiz Una Concha En El Mar Dress
Best Beach Wedding Guest Dress
Sizes: XS-XL
Color: Multi
If you’ve RSVP’d to a wedding somewhere tropical, you need a dress that can handle a shoeless beach ceremony. This style from Johanna Ortiz can hold its own, no footwear needed. The Columbian designer drew inspiration from the ease of surf culture for her latest collection, and this design, with its bold seashell print, is ideal for a sandy celebration. Since it’s 100% cotton, you won’t have to be worried if you happen to get splashed by a wave or two, either. Plus, the style can be easily dressed up or down and double as a swimsuit coverup down the line.

Johanna Ortiz Una Concha En El Mar Dress

$895

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Floret Studios Floral Satin Midi Dress
Best Floral Wedding Guest Dress
Sizes: XS-XL
Color: Beige
Floral prints are a natural fit for spring and summer wedding guest dresses. This muted option from Floret Studios is not only affordable at just over $100, but it’s also elegant and looks expensive. The silky polyester fabric sits comfortably against the skin, and the bustier silhouette will hug you snugly. Puff sleeves are a popular trend, and this iteration adds a touch of romance without feeling too over the top. Style this frock with a pair of nude or tan shoes, and you’re all set.

Floret Studios Floral Satin Midi Dress

$108

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LoveShackFancy Norma Dress
Best Tie Dye Wedding Guest Dress
Sizes: 0-22
Color: Island pink hand dye
If you thought that tie-dye was too casual for a wedding, LoveShackFancy may just convince you to reconsider. The brand’s subtle pink style is hand dyed and feels both easy and sophisticated. The 100% cotton fabrication is light and comfortable. Plus, crochet panels allow an additional bit of breeze to blow through. Finish this look with a colorful necklace for a youthful spin.

Loveshackfancy Norma Dress

$595

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Staud Milla Dress
Best Mini Wrap Wedding Guest Dress
Sizes: 00-16
Color: Cherry
Playful, colorful wardrobe staples that can easily be styled for day or nighttime wear are signature looks of L.A.-based label Staud. This mini dress is a perfect example. The sweet poppy print offers a subtle pop of color without being too eye-catching. The slightly flared skirt is flattering and won’t be constricting as you mill about throughout the celebration. To style the dress, consider a pair of heeled sandals or pumps in black or a red that matches the floral print. Finish with a bold lip and hoop earrings.

Staud Milla Dress

$265

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Likely Katerina Dress
Best Ruffled Cutout Wedding Guest Dress
Sizes: XS-XL
Color: Olive Oil
If you’re eager to continue wearing the cutout trend this summer, this romantic number from Likely is a sweet option to consider. The waist cutouts are flattering, showing a touch of skin without fitting in a way that would require constant adjusting or fidgeting. The oversized floral print and ruffle details add feminine touches to the dress. To style, try keeping accessories simple so all eyes are on your dress.

Likely Katerina Dress

$170-$257

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Reformation Darby Dress
Best Gingham Wedding Guest Dress
Sizes: XS-XL
Color: Bodie
Gingham isn’t just meant for picnic blankets. This sweet summer print is a playful option for an outdoor wedding. This yellow style from fashion-girl favorite label Reformation has a midi length that’s appropriate for both formal and casual ceremonies. The smocked waist and scooped neckline are flattering for the bust, while the flared skirt is comfortable. Bow details on the thin straps add an extra touch of sophistication. In this dress, you’ll be ready to twirl your way across the dance floor.

Reformation Darby Dress

$218

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Julia Heuer Pola Ombre Plisse Dress
Best Ombre Wedding Guest Dress
Sizes: One Size
Color: Kei
Calling all bold dressers! If you like to make a splash, you’ll want to try this colorful Julia Heuer ombré dress that’s delicately pleated. The front hits higher on the chest, offering ample coverage, but the thin straps leave your upper back exposed. The hemline hits just below the knee, and the material allows for ample stretch. The pastel color palette is appealing for outdoor weddings as the temperatures rise. 

Julia Heuer Pola Ombre Plisse Dress

$695

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Meryll Rogge Wallpaper Mini Dress
Best Bright Wedding Guest Dress
Sizes: FR 34-44
Colors: Bright green
Emerging label Meryll Rogge is one to have on your radar right now. This lime green slip dress from the Belgian brand takes the return of the ‘90s slip to a fun, modern place. The silk-twill piece has constructed cups that stop the dress from hanging at the bust. The lace hem and leg slits add youthful energy that makes this style ideal for a nighttime dance party. For those headed to a wedding that will go all night long, this is the dress for you.

Meryll Rogge Wallpaper Mini Dress

$890

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 Stella McCartney DRS SLVLS Fungi Print Dress
Best Fungi Print Wedding Guest Dress
Sizes: 2-14
Color: Banana
Love it or hate it, fungi prints are a popular choice for spring and summer as seen on runways that range from Brandon Maxwell to Rodarte. This dress from Stella McCartney is subtle, so even if you’re hesitant, it’s worth taking for a spin as a unique wedding guest dress option. The contrasting blue and yellow colors are summery and lighthearted without skewing too bold. In addition, fluttery sleeves and a bustier neckline make this dress feel especially Bridgerton-esque. If you’re one for sartorial romance, this is the dress for you.

Stella McCartney Dress

$1,950

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& Other Stories Smocked Midi Dress
Best Affordable Wedding Guest Dress
Sizes: 0-12
Color: Red
If you’re looking for both affordability and versatility in your next wedding guest dress, look no further. This red style from & Other Stories is an ideal transitional piece that can just as easily be worn to brunch with friends as to a ceremony. The smocked waist offers both comfort and a flattering cinched silhouette. The square neckline and looser bust allow space for women with larger busts who may want a bit of extra coverage up top. Try matching the look with a bright red lip.

& Other Stories Smocked Midi Dress

$119

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Rixo Effie Dress
Best Multi-Print Wedding Guest Dress
Sizes: UK 6-16
Color: multicolor
British label Rixo is beloved for its kooky-cool prints and flattering silhouettes. This ‘90s-inspired midi dress has contrasting sleeve ruffles for a little intrigue beyond your standard floral dress. The flattering neckline has a V-shape both in the front and back, making it an ideal style to showcase a statement necklace. If you’re embracing the ‘90s aesthetic full-on, add a pair of kitten heels and add a small baguette bag to finish things off. Sweep your hair back in a low bun, and you’re good to go.

Rixo Effie Dress

$554

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Isabel Marant Albisd Dress
Best Long-Sleeve Wedding Guest Dress
Sizes: FR34-44
Color: Ecru
Even in warm weather, sometimes long sleeves are the way to go. This lightweight crepe dress from Isabel Marant will cover your arms without leaving you feeling overheated. The elegant silhouette is modest, but the purple floral print adds a playful tone. The gathered waist also helps to highlight your shape without hugging too tight. So, if you’re looking for a dress that has a bit more coverage but doesn’t feel too frumpy, this is the one. Pair with an ankle boot to polish off the look.

Isabel Marant Albisd Dress

$1,395

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Ba&sh Benja Dress
Best Boho Wedding Guest Dress
Sizes: XS-L
Colors: Blue, green
If you consider your style to skew a bit more boho, then this breezy dress from French label Ba&sh is a must. The paisley and floral motif is a bit bolder than your standard flower print but still feels elevated. The silhouette is loose and lightweight, which makes it ideal if you’ll be somewhere with limited air conditioning. The ‘70s-inspired piece is perfect to pair with platform sandals featuring a wooden sole or woven materials. Then, you can finish with layered jewelry for a final touch.

Ba&sh Benja Dress

$420

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Halpern Mini Dress
Best Ruffled Wedding Guest Dress
Sizes: FR 34-42
Color: White
If you want a dress that’s made for the dance floor, this eye-catching number from Halpern is the one. A long ruffle along the side will move with you as you fete the night away. The dress also features two non-traditional prints, a mix of oversized polka dots and a painterly mix of color splashes. There’s something nostalgic and whimsical about this number; it’s definitely not your average wedding guest option. Inspired by ‘70s-era glam, and most especially Cher, this is a dress destined for a night of disco.

Halpern Mini Dress

$1,995

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Saloni Justine Dress
Best Maxi Wedding Guest Dress
Sizes: UK 4-1
Color: Yellow
More formal summer weddings often suggest a maxi silhouette, but if it’s somewhere warm, that can leave you sweating. This 100% silk dress by Saloni hugs elegantly and is a formal wedding guest dress option fitting for a black tie event, but will still allow you to keep cool and comfortable. The one-shoulder silhouette is a sleek alternative to your usual neckline. Also worth knowing is that the yellow floral print is inspired by the designer’s Indian heritage.

Saloni Justine Dress

$895

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Bluemarine Ruffle-Trim Dress
Best ‘90s-Inspired Wedding Guest Dress
Sizes: IT 40-44
Color: Pink
Blumarine’s spring ’22 runway collection set Milan abuzz with its playful ‘90s references. Now, you can finally shop the nostalgic designs. This ruffle-trim pink dress could have made an appearance in “Legally Blonde” or “27 Dresses.” It’s flirty and fun, but also appropriate for a dressy occasion. Try styling it with other nostalgic staples like a hair claw and strappy, metallic sandals. If you’re feeling particularly bold, finish with colorful eyeshadow.

Bluemarine Ruffle-Trim Dress

$1,051

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City Chic Magnolia Dress
Best Wrap Wedding Guest Dress
Sizes: Plus XXS-XXL
Color: Magnolia
If you’re one to focus on comfort when it comes to choosing a dress, you’ll want to consider a wrap style. This floral option from plus size brand City Chic is adjustable, with the ability to cinch the waist to your desired level of comfort. The V-neck is relatively modest, making it a great option for women of all bust sizes who prefer a little more coverage. The short sleeves hit just below the elbow and have a loose, floaty feel to them, adding to the overall easy vibe. Plus, the sage color is flattering on all skin colors.

City Chic Magnolia Dress

$99 
$63

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Proenza Schouler White Label Sunflower Dress
Best Daytime Wedding Guest Dress
Sizes: 2-12
Color: Blue
A daytime wedding requires a dress that can easily transition from a more casual ceremony to a nighttime party that might skew a bit more formal. This smocked cotton dress from New York-based label Proenza Schouler works for daytime with its shirring and pocket details, but its dark color palette is suitable for evenings, too. A mid-calf hemline also makes it feel a touch more formal than something shorter. And, the wide tank straps offer support, if that’s something you look for specifically. Even more good news is that the style is machine washable.

Proenza Schouler White Label Sunflower Dress

$1,051

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Ottolinger Maxi Dress
Best Black Cutout Wedding Guest Dress
Sizes: XS-XL
Color: Black
If your personal style skews edgy, you may already know of Ottolinger, the deconstructionist brand that has made a splash at Paris Fashion Week with its boundary-pushing shows. That description may not immediately make you think of a wedding guest dress, but the label’s take on elevated cutouts is worth considering for a formal ceremony. This knit jersey dress has stretch to it, so it will be comfortable to wear through a long day of festivities. It’s also a simple take on the classic black dress that feels original and inspired. Pair it with black sandals for an elegant finish.

Ottolinger Maxi Dress

$1,035

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JW Anderson Floral Dress
Best Chiffon Wedding Guest Dress
Sizes: UK 4-14
Color: Black
Light chiffon has an elegant air to it, and this JW Anderson number has a particularly fancy feel. The silhouette is a nod to the ‘20s, with a straight body and a square neckline. Floral flocking adds a touch of intrigue, and leather straps add some edge. Since this dress is a subtle statement, try keeping your shoes minimal, but consider wearing a bag with a punch of color. The final effect will impress even the trendiest of guests.

JW Anderson Floral Dress

$1,107

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Ganni Mesh Midi Dress
Best Plus-Size Wedding Guest Dress
Sizes: 0-22
Color: Sulfur spring
Ganni is a trendsetting Scandi brand that has earned a cult following among fashion insiders. It has a wide range of colorful dresses to consider as a wedding guest, but for a fresh feel, try the brand’s ruched midi dress. The long sleeves are appropriate for an evening celebration where things might cool off. The silhouette is made to cling tight to the body, highlighting your curves. The final effect is cool and wedding appropriate, without trying too hard.

Ganni Mesh Midi Dress

$395

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Zimmermann Tropicana Dress
Best Cutout Linen Wedding Guest Dress
Sizes: 1-4
Color: Mango floral, cream floral
If you’re headed to a wedding that will include any time in the sun, you want a dress that will keep you cool. This 100% linen option from Zimmerman is lightweight but still packs a sartorial punch. The bright color and eye-catching print are sure to be party favorites. To style this dress, consider a fancy flat sandal that wraps around the ankle. For a daytime wedding, it will add a casual twist without feeling too informal.

Zimmermann Tropicana Dress

$635

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Meet the author
Aemilia Madden is a writer, editor, and brand consultant who has worked in the fashion industry for over eight years. She’s an Oakland, California native and Brooklyn resident. When she’s not writing about the latest trends, Aemilia is running in prospect park, testing new recipes on her friends, and trying to keep up with her New Yorker subscription.
Meet the experts
Rebecca Hessel Cohen is a former fashion editor and founder and creative director of LoveShackFancy, a New York-based brand known for its colorful vintage-inspired dresses and knits.
Joyah Takefala is the junior creative director at sustainable, Instagram-famous label Faithfull The Brand. She was previously a fashion buyer at Australian womenswear brand Dissh.

The 15 Best Wide-Leg Jeans to Wear This Spring

The 15 Best Wide-Leg Jeans to Wear This Spring

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

There are plenty of ‘90s and early ‘00s trends that have reentered the lexicon: miniskirts are back, and so too are cargo pants. But no one trend has caused a ripple quite as much as the return of wide-leg jeans. Increasingly, trendsetters are ditching their fitted denim silhouettes for the ‘90s wide-leg jeans now favored by celebrities like Bella Hadid and Dua Lipa.
“There has been a shift in recent seasons from polished, tailored A-line jeans that are fitted through the hips and very tops of the thighs to wide-leg jeans with a looser, more casual fit and attitude reminiscent of our favorite ‘90s styles,” says Jill Guenza, global vice president of women’s design at Levi Strauss & Co. “‘90s jeans were notable for their boyish attitude suggested by the ease through the hips and stacking on the shoe.”

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As you experiment with bigger proportions on your bottom half, it also allows for a chance to try something new up top. “A wide-leg fit allows for a different proportion play,” says Maggie Winter, CEO & co-founder of AYR. “Slimmer tanks and tees tucked in look so good with a jean that fits closely at the waist and then eases to the floor. It works well on many body types and ages and with so many outfits. It’s practical and comfortable. And because skinny and cropped fits have been so popular for so many years, it feels really fresh but not intimidating.”
What are wide-leg jeans?
“Wide-leg jeans fall into two different categories: jeans with an A-line shape that starts from the hips and jeans that have a loose fit through the hips and legs and are either completely straight or slightly curved in toward the hem,” Guenza says. “The key common component is the loose fit through the legs.” While you can find jeans that range from super wide to something closer to a straight leg, all will have more room through the legs than your standard straight leg jeans.
Wide-leg jeans are a flattering choice for many body types, as they allow for greater comfort on the bottom and move focus to your waist. Opt for a style that hits above the belly button for additional coverage, or go for something trendier with a style that sits at your hips.
How to wear the best wide-leg jeans
When it comes to successfully integrating wide-leg jeans into your wardrobe, it’s about understanding proportion. You don’t want to overwhelm yourself with lots of loose layers. Instead, opt for fitted or cropped styles up top.
For Work: “A perfect outfit for a typical 16-hour day might be a silky slip cami tucked into a wide-leg jean, layered under a loose blazer with the sleeves rolled up and styled with a sandal or sneaker,” suggests Winter, if you’re seeking a way to wear wide-leg jeans to the office. “We’ve been loving pairing shorter tops with more volume on the bottom.” In this case, you may want to consider a cropped flare to show off your shoes. Cropped styles also are perfect for spring as you transition to baring your ankles once again.
On the weekend: Guenza suggests wearing baggy jeans “slouched on the hips and pooled over sneakers with a bralette and oversized blazer” during a relaxed weekend. In this case, there’s no need to hem your jeans as a little bit of extra fabric at the bottom adds to the look.

For a night out: To easily transition your look from day to night, “swap the sneakers for a pointy heel,” Guenza says. For a night out, consider a lower-rise, and if heels aren’t your thing, try an ankle boot instead.
Below, shop the best wide-leg jeans on the market right now.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Top Wide-Leg Jeans for Women
AYR The Must The Secret Sauce Jeans
The Best Cream Wide-Leg Jeans
Sizes: 24-34
Colors: Old School, Sandstone
“I’ve been living in The Secret Sauce by AYR,” Winter says. “I own it in two inseams — one is perfect for flats, and the other looks so good with heels.” This stretchy jean style has also earned 15 five-star reviews on Ayr’s website. If you’re curious to know which inseam is right for you, you can email the brand with any sizing questions — making the process especially easy, even for those who usually avoid online shopping. To style, finish these pants with a summer sandal and a striped tee. The look is casual but still feels sophisticated.

AYR The Must The Secret Sauce

$245

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Moussy Odessa Wide Straight Jeans
The Best Distressed Wide-Leg Jeans
Sizes: 23-30
Color: Blue
Japanese denim has long held a cult status among fashion insiders for its excellent craftsmanship and quality materials. So, while Moussy may not be a household name in the U.S., the brand is worth having on your radar (it’s a favorite of Winter’s). These rough and tumble jeans feature torn cutouts over the knees and an unfinished hem that give them a worn-in feeling. The light wash and wide, straight silhouette is reminiscent of vintage ‘90s jeans often loved by supermodels like Cindy Crawford. So, if worn-in vintage is your go-to, meet your new favorite jeans.

Moussy Odessa Wide Straight Jeans

$350

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Mavi Bodrum Jeans
The Best Cropped Wide-Leg Jeans
Sizes: 24-32
Colors: Deep Comfort, Off-White
Turkish label Mavi was founded in 1991 and has been a favorite around the globe since for its affordable denim options. This cropped silhouette is ideal for creating a sophisticated weekend look. Try styling the jeans back to a cream sweater or a classic white tee and finish with flats or kitten-heeled sandals. The look will be ideal for transitioning into spring. Since these jeans are also made with elastane, you can expect them to stretch a bit, too.

Mavi Bodrum Jeans

$40-$59

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AG Adriano Goldschmied Etta Jeans
The Best Wide-Leg Jeans With Stretch
Sizes: 25-32
Colors: Ruminate, living proof
If comfort is your first priority when it comes to denim shopping, then you’ll want to opt for AG Jeans’ Etta silhouette. The style is made from 10-ounce comfort stretch denim from Japan. It has a high waist and a relaxed fit from the hip, meaning that although you’ll feel supported, the jeans won’t squeeze too tight. You can try the off-white colorway if you’re looking for a great jean for the office, while the light blue jean is better for casual occasions. Finish them with loafers, and either way, you’re good to go.

AG Adriano Goldschmied Etta Jeans

$104-$154

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Levi’s High Loose Jeans
Best Petite Wide-Leg Jeans
Sizes: 23-33
Color: Let’s Stay in
Cotton and hemp blend requires less water and fewer pesticides to grow
While Levi’s signature 501 jeans will always be a favorite, for women on the petite side, it’s worth checking out the brand’s high-waisted loose jeans. Since they come in both a 29 and 31-inch inseam, you can size down without having to worry about hemming your denim. The jeans are made of both cotton and hemp, making them an unusual choice on the list. They still have a rigid fit, but you can expect them to loosen comfortably over time. The above-the-belly-button waistline is a flattering choice that lengthens the leg, no matter your height.

Levi’s High Loose Jeans

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H&M Mama Wide High Ankle Jeans
Best Wide-Leg Maternity Jeans
Sizes: XS-XXL
Color: Light Denim Blue
If you’re expecting, you can safely assume that your normal rigid jeans won’t fit quite the same as your belly continues to grow. A pair of comfy maternity jeans can help you maintain your signature style while offering you a bit more stretch than your usual denim. These jeans from H&M include a waist panel that can easily fit over your stomach, so you’re not left leaving your bottoms unbuttoned. The mix of cotton and spandex in the jeans will ensure that throughout the day you’ll be able to move (and rest) without feeling constricted. Finish the look with sneakers and a relaxed band tee for a chic ensemble.

H&M Mama Wide High Ankle Jeans

$49 
$39

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Madewell Perfect Vintage Jeans
The Best High-Waisted Wide-Leg Jeans
Sizes: 23-32
Colors: Edmunds Wash
Madewell is a brand that shoppers turn to for quality denim — it’s classic, and never overly trendy. These vintage-inspired jeans have an instantly flattering silhouette, hugging you gently at the waist and hip while flaring softly down into the leg. They also feature a slightly lower rise in the front and higher in the back, meaning that you’ll have extra coverage where it’s needed. If you need a tried-and-true everyday option, start here.

Madewell Perfect Vintage Jeans

$128

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& Other Stories Wide-Leg Jeans
The Best Wide-Leg Flare Jeans
Sizes: 24-28
Color: Deep Blue
Embrace the ‘70s aesthetic with these wide-leg jeans by & Other Stories that flare at the bottom. They have plenty of room, so you’ll be able to move comfortably, whether you’re looking to hit the disco or just run errands. And since the jeans are made with a touch of elastane, they’ll stretch with you, too. The medium wash is also a smart choice if you’re looking for versatile denim that you can easily dress up or down. Swap platform boots for converse and you can take the look from evening to day.

& Other Stories Wide-Leg Jeans

$99

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Everlane Rigid Way-High Jeans
Best Wide-Leg Rigid Jeans
Sizes: 23-35
Colors: Worn-in black, Worn-in Blue, Vintage Light Wash, Rich Indigo
Made of premium organic cotton
Everlane is the San Francisco brand known for its mastery of the basics. If you’re looking to build out your wardrobe staples, this is exactly where to start. The brand’s high-waisted rigid jeans are sturdy and will mold to your body. “I love the rigidness of the fabric, yet it sculpts to my body perfectly,” writes one reviewer. These jeans also come in both a regular and long option, making them a great silhouette for taller women who are worried about where their denim will hit at the ankle. While the black colorway is a must-try, the brand offers a range of denim hues, so you may want a pair in every color.

Everlane Rigid Way-High Jeans

$108

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Free People Old West Slouchy Jeans
Best Low-Rise Wide-Leg Jeans
Sizes: 24-35
Colors: Deep Indigo, Shadow Play, Clear Water, Warm White, Canyon Blue, Dirt Road Blue, Martini Olive
You don’t have to be headed to the ranch to embrace these Western-inspired wide-leg jeans from Free People. The slouchy silhouette can be worn both higher on the waist or as a trendy low-rise jean depending on your preference. Try styling them low-slung on the hip with a fitted tank for an unexpected look inspired by the runways. The extra wide-leg is perfect for pairing with ankle boots for a little extra lift. “They are soft and swishy, flattering at the waist yet comfortable,” writes one reviewer.

Free People Old West Slouchy Jeans

$128

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Gabriela Hearst Norman Jeans
Best Wide-Leg Trouser Denim Trousers
Sizes: IT 36-48
Color: Navy
If you’re on the hunt for a pair of jeans that can work in a more formal office setting, look no further. These high-waisted wide-leg jeans from Gabriela Hearst have a polished, sophisticated look thanks to the dark wash, front darts and waist belt. Made in Italy from selvedge denim, these jeans will keep their shape through the day without wrinkling or getting too baggy. To finish off the look, style them with a printed blouse and a pair of kitten-heel pumps. Gold jewelry will add a stylish touch, standing out against the navy denim.

Gabriela Hearst Norman Jeans

$990

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Good American Good ‘90s Jeans
The Best Plus Size Wide-Leg Jeans
Sizes: 00-24
Colors: Blue 934, Blue 542
“The best jeans out there for girls with a booty,” writes one reviewer of this Good American style. These high-waisted jeans are a favorite among shoppers for their relaxed, vintage-inspired fit. If you’re considering them for yourself, try styling them, as one customer suggests, with a half-tucked tee. The finished look is relaxed and has a touch of cool to it. Add a pair of low-top sneakers, and you’re good to go.

Good American Good ‘90s Jeans

$145

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Ganni Magny Jeans
Best Colored Wide-Leg Jeans
Sizes: 24-32
Colors: Rutabaga, Bleach Blue, Mid Blue Vintage, Washed Black
Scandi favorite Ganni is a beloved brand for trendsetters all over the world. So, it’s no surprise that the playful label’s take on wide-leg denim is colorful and fun. These loose-fitting jeans feature a flattering high waist and wide leg from the thigh to the ankle. The yellow hue is a fitting option for spring, ideal for styling with printed tops and colorful sweaters, but there are more subdued options available as well. As you start to pull your seasonal wardrobe together, consider adding these to your rotation.

Ganni Magny Jeans

$275

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Boyish Jovi Jeans
Best Black Wide-Leg Jeans
Sizes: 22-32
Color: Space Odyssey
Upcycled with organic cotton and Tencel
Ready to embrace the return of baggy jeans? Try a modern iteration of the ’90s trend by way of these high-waisted jeans from Boyish. The fit of this style is loose through the hip and leg, giving it a relaxed feel. The washed black hue with soft whiskering feels a tad more formal than blue finishes, but still works for daytime wear. To help balance out the fullness of the bottoms, try styling these with something more fitted up top like a cropped tank or preppy cardigan. The finished effect will be playful and fresh.

Boyish Jovi Jeans

$168-$188

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Frame High-Rise Wide-Leg Jeans
Best Wide-Leg Cargo Jeans
Sizes: 23-32
Color: Genoa
Another vintage look currently making a resurgence is the cargo-style jean. These light wash jeans from Frame take on the look without feeling too tactical. The small side pockets hit mid-thigh without adding any additional bulk. Since they sit above the belly button, they accentuate the waist, making for a flattering cut that will lengthen the leg. Finish with a pair of ankle boots or sneakers.

Frame High-Rise Wide-Leg Jeans

$355

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Meet The Experts
Jill Guenza is the Global VP of Women’s Design at Levi Strauss & Co. which was founded in 1853. The San Francisco-based label has created many iconic denim silhouettes, including the 501 original fit jeans. Today, the brand is known worldwide as one of the largest denim companies.
Maggie Winter is the CEO & co-founder of New York-based label AYR. The name, which stands for “All Year Round,” conveys the brand’s dedication to creating clothing that will stand the test of time. In addition to jeans, AYR makes classic, everyday staples like button-downs, coats and tees.
Meet The Author
Aemilia Madden is a writer, editor, and brand consultant who has worked in the fashion industry for over eight years. She’s an Oakland, California native and Brooklyn resident. When she’s not writing about the latest trends, Aemilia is running in Prospect Park, testing new recipes on her friends and trying to keep up with her New Yorker subscription.

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