Snehal and Jyoti Babani’s fashion perspective seeks out style inspiration anywhere from the grocery store to the runway.
Rooted and authentic
Growing up and living in Mumbai, Indian traditions and family values have played a crucial role in Snehal and Jyoti Babani’s lives. They share that fashion, art, and luxury have always inspired them as they reminisce about their first pair of classic Chanel earrings in 6th and 7th grade. “I guess we caught the bug pretty early on in life,” they laugh. By day, Snehal and Jyoti, who specialize in finance and marketing, contribute to the success of their father’s company, Privi Specialty Chemicals Limited.
Sometimes mistaken for twins, Snehal is in fact the older sibling. Despite the 14-month age difference, the Babani sisters often coordinate their outfits, sometimes matching from head to toe, yet consistently dressing with an eye to developing their own individual styles. With a mutual infatuation for Karl Lagerfeld and Virgil Abloh, they admit to following the mantra, ‘Burnt toast is the height of luxury,’ as once stated by Lagerfeld. They consider that fashion lingers everywhere, from the food they eat to the music they listen to, stating, “It’s equally fun for us to be fashionable while going grocery shopping as it is to attend fashion week.”
Introducing themselves as fashion-inspired rather than influencers, the Babani sisters firmly emphasize that unique style is not transmitted but further enriches organic tastes and preferences. “Offline is the new luxury; only dress up for the mirror,” they share. The sisters always dedicate special time to fashion, retail therapy, discovering new brands, and shopping. When not working, most of their time is spent organizing and keeping their pieces in good condition.
Same but different
Snehal and Jyoti like to dress “over the top.” Snehal describes herself as a “collector and connoisseur of classic and exclusive heirloom pieces,” be it international luxury fashion or traditional Indian clothes from her favorite designer Sabyasachi Mukherjee. Hermès gains her fandom with its distinct color palettes, apparel, jewelry, homeware, and leather goods. Louis Vuitton also has a place in her heart as it is one of the first maisons she started shopping from extensively. As for Jyoti, her daring pushes her to experiment and frequently change up her style with brands like Valentino, Balenciaga, Vetements, Chrome Hearts, and Issey Miyake. She ranks Chanel first on her list for its values, aesthetic, and shopping experience that resonate with her. “I could never tire of collecting Chanel pieces — whether vintage by Coco Chanel or Karl Lagerfeld that I feel blessed to have, to Virginie Viard’s designs that offer a fresh take on the brand,” she reveals.
With swarming trends and social media influencers comes a struggle to understand one’s style and isolate from obstructing noise. To tackle this dilemma, the sisters advise, “An individual’s style should have an organic influence on like-minded people. It should not be done with a business purpose in mind.” Meanwhile, the sisters find it crucial to feed their mind, body, and soul three to four times a week with gentle activities such as Pilates, swimming, and cardio.
Snehal and Jyoti Babani share the same dermatologist and enjoy monthly laser facials and toning to treat their sensitive skin. During summer, Snehal prefers the Dior Hydra Life range for its “sorbet consistency” that feels light during humid weather. As for Jyoti, the Chanel Hydra Beauty range with its camellia extract is ideal in that it doesn’t feel heavy on her skin. During the dry and colder months of the year, they both favor the Dior Prestige range to moisturize their dermis. They also rely on traditional remedies, like their homemade almond cream, which tackles dryness, and their skin icing regimen pre- and post-makeup.
Open to all beauty treatments and routines, the sisters believe that enhancement is on par with visiting a beauty salon. “We do everything that the modern world provides to enhance our beauty and feel no guilt or shame in admitting the same,” they say. Regarding makeup, the sisters agree that Guerlain, Armani, Huda Beauty, and Hermès are their top four go-to brands. Love of beauty aside, they distaste heavy makeup and only layer when the occasion demands.
Originally published in the July/August 2022 issue of Vogue Arabia
Concept, creative direction, and styling: Snehal & Jyoti Babani
Makeup: Riddhima Sharma
Hair: Seema Mane
Photography assistant: Tarun Amarnani
Hair assistant: Shivani Kakka
Locations: Kickshift Garage, Juhu Beach, Mumbai, Hotel Taj Land End, Mumbai, Benzer Foods, Mumbai