Today, November 25, marks the opening of Printemps Doha, the largest luxury department store in the Middle East. The Qatar capital is the first international outpost of the iconic Parisian department store, making it the second-largest Printemps worldwide. With its entry in the Middle East, the department store brings over 600 brands, with some of them making their regional debut. “The new Printemps store within Doha Oasis is strategic for a lot of Qataris as many old families in Qatar were living in this area. The emotional link between the customers is strong for both locations,” says Jean-Marc Bellaiche, CEO, Printemps Group.
Standouts of Printemps’ retail experience include exclusive offerings across a variety of categories from coveted brands like Coperni, The Attico, Ganni, and Sarah Lavoine, alongside pre-loved luxury concepts, and bespoke services. Designed by multi-award-winning studio Yabu & Pushelberg, the store features a three-floor elliptical structure spanning 40,000sqm, with an immersive shopping atmosphere that combines the style and essence of Paris with the culture and character of Doha. Exclusive brands are presented as boutiques or dedicated corners on floors that take on the personality of Doha via the soft and organic architectural forms of its landscape, and an earth-toned palette, while Paris is embraced by its urban refinement and an assortment of furniture the studio designed for iconic European houses.
Printemps has also joined forces with Qatar’s M7 on a three-month mentorship program. Named The Collective, aims to guide seven short-listed
Qatar-based established and up-and-coming designers through their creative process while enabling them to have a better understanding of the business of fashion – connecting them with industry experts, offering them one-on-one mentorship and ultimately, preparing them for their entry into the retail market.