In celebration of the UAE’s 50th anniversary, Emirati talents took a walk from the “past to the future” with Level Shoes in collaboration with Vogue Arabia. Traveling between Dubai’s old landscapes and its contemporary sky rises, the upbeat production showcases a fashion-forward moment of unity, and Level Shoe’s nod to the Golden Jubilee.
Opening in a setting of old Dubai colored by landscapes of greenery and palm trees, the lens joins Sarah Alagroobi, Sarah Alhashimi, Rashed Al Nuaimi, Ahmad Almuhassin, and Aqib Anwar in a fun storyline. Panning to each one’s footwear, the video may just have you tapping your feet to its beats too. As things speed up, Level Shoes takes watchers on a journey from day to night, jumping from open lands to a ballroom urban Dubai, the perfect setting for a celebration of the nation’s 50th National Day.
Powered by the Chalhoub Group, Level Shoes aims to join more than 200 international luxury footwear and accessories brands with a community of over 12 regional brands under one roof. “Through such collaborations, we lead trends with unique creations that also resonate with our global visitors. Our goal is to stand out as ‘the’ inspiring space and collaborative hub that constantly delights customers from everywhere,” shared Elisa Bruno, General Manager at Level Shoes.
Always recognizable by its ornate facade within the Dubai Mall, Level Shoes has been giving avid shoppers a seamless shopping experience for years now, and also decided to open its doors in Saudi Arabia within A Concept by MUSE, while maintaining an online app that delivers to the UAE, Saudi Arabia, Oman, Bahrain, and Kuwait. “Today, when we look back on the incredible journey of Level Shoes, we are filled with pride at the way the brand has exceeded our promises. Always on-trend in offerings and perceptive about shifting demands, Level Shoes has continued to be a destination of choice for our local consumers while engaging our global audience,” revealed the group president, Patrick Chaloub.
Featuring Sarah Alagroobi, Sarah Alhashimi, Rashed Alnuaimi, Ahmad Almuhassin, Aqib Anwar
Directing and Editing: Photo Boutique
Cinematography: Karim Fouad
First AC: Steven Samy
Style: Jade Chilton
Hair: Olive Jeanne
Makeup: Michel Kiwarkis
Production: Danica Zivkovic
Colour Grading: LZRD
Style assistant: Anusha Hittalmakki
Production assistant: Rama Naser
Shot on location at Jumeirah Al Qasr, Jumeirah Mina A’Salam, DIFC and ballroom at Raffles The Palm