Vogue Arabia, May 2022. Photo: Courtesy Zyne“Since we were kids, this place has been special to our hearts. This is where we used to go with our grandparents, who would take us to the famous buffet. At the time, we felt privileged to be able to visit and explore Mamounia,” starts Laura Pujol and Zineb Britel, friends since 12 and co-founders of the Fashion Trust Arabia award-winning shoe brand Zyne, which is handmade in Morocco. “It is a place that made us realize the value of excellence, Moroccan craftsmanship, and savoir faire. We found everything there to be special, from the smells to every detail around.” Launched in 2016, Zyne offers an exclusive collection with the iconic hotel located in the heart of Marrakech for women and, for the first time, men. “For us, Mamounia can be described as an old lady that never ages. Her elegance reflected in her traditional essence, while balanced with modernity and exuding timelessness.”
Yelli Jewels, courtesy Moroccan Young Artists
Launched by Zyne co-founders Zineb Britel and Laura Pujol in July of 2020, the Moroccan Young Artists initiative is back for a second edition that is bigger than ever. The pop-up, originally three days only, is on now and runs for three weeks with a new curation of designers rotating every week. Located in Casablanca, at the Zyne showroom, the MYA platform “reunites artists under the same roof to create a movement through a group effort,” state the Zyne co-founders. “The idea came during the national lockdown where we realized that supporting one another was the most important element to help us grow and prosper during these hard times. It was a way of bringing about hope and inspiration between us creators to keep us going.” What has now become a hub for Moroccan designers to meet, learn, and showcase their savoir fair puts on view the various diverse industries of the country.
“We witnessed a change in Moroccan mentality from the start of the confinement,” confides the co-founders. “People are more keen to support made in Morocco. They want to get to know the brand and its story before buying a product. They are more curious and supportive. The platform also features talks and workshops–a safe space for all to share and learn from each other’s “struggles and successes.”
Even if you can’t travel to Morocco, explore the gallery below, to discover and shop made in Morocco design.
FANNY LOPEZ FANNY LOPEZ FANNY LOPEZ KENZA KLAY KENZA KLAY KENZA KLAY MORO MARRAKECH MORO MARRAKECH MORO MARRAKECH OMAR OUBAICH OMAR OUBAICH OMAR OUBAICH
READ NEXT The Private collection of HH Sheikh Hamad bin Abdullah Al Thani’s Doha property to go on auction