sportswear

Priyanka Chopra and Nick Jonas Just Added This Activewear Brand to Their Catalogue of Investments

Priyanka Chopra and Nick Jonas Just Added This Activewear Brand to Their Catalogue of Investments

Photo: Courtesy of Perfect Moment
Priyanka Chopra and Nick Jonas have announced their first fashion industry investment with the luxury and activewear brand, Perfect Moment.
The sportswear brand that was founded in 1979 by French racer turned filmmaker, Theirry Donard, was first created exclusively for extreme racers and then eventually turned itself into a fashion brand with womenswear at its core. The brand will see the couple play an integral role in the brand as it branches out to other parts of the world such as the Middle East and Asia while steadily growing in regions such as the UK and America. As part of the venture, the two shared a photoshoot of them modeling the brand, and wrote, “This is a special day for us!! We’re proud to join the Perfect Moment family as strategic investors and advisors”.

Although the investment was recent, Chopra and Jonas have been loyal customers of the brand. “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future,” shared the 39-year-old in a statement. Jane Gottschalk, creative director of Perfect Moment said, “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”
Photo: Courtesy of Perfect Moment
The Indian star has also made other business moves which include an investment in the dating app Bumble, followed by another in a start-up, Holberton School for software engineering. The most recent one is Sona Home, a homeware collection that was launched by the actor last month with the intention to introduce Indian heritage and culture into American spaces.
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Dior Champions Somali Boxer Ramla Ali and 7 Other Athletes for its Sportswear Line

Dior Champions Somali Boxer Ramla Ali and 7 Other Athletes for its Sportswear Line

Ramla Ali in Dior Vibe. Photo: Courtesy of Dior
Creative director Maria Grazia Chiuri offered her unique take on sportswear to the world when she presented the Dior Vibe line as part of the fashion house’s Cruise 2022 collection. Including movement-friendly pieces such as leggings, jackets, and futuristic running shoes, the line is inspired by the freedom of sports, and so, who better than the world’s rising athletes to model it?
Sun Yiwen. Photo: Courtesy of Dior
In a series of photos captured by Dan Beleiu, Wang Ziqian, Min Hyunwoo, and Harry Eelman, the French house highlights eight sports stars including Somali boxer Ramla Ali. As an amateur boxer, she became the first Muslim to win an English title before deciding to represent Somalia in 2017. She would go on to make history in 2021 as the first Somali woman to compete in the Olympics.
Nadia Nadim. Photo: Courtesy of Dior
The series of images also feature Afghan-Danish soccer player Nadia Nadim, Greek athlete Athina Koini, Italian prima ballerina and director of Rome Opera House Ballet Eleonora Abbagnato, Chinese national team fencer Sun Yiwen and surfer Darsea Liu, Korean figure skater and Olympic champion Yuna Kim, and American skateboarder Briana King. Each athlete is photographed in their chosen fields, sporting key pieces from the line that feature the Dior Étoile, Dior Athlet, and Dior Oblique motifs, as well as the Dior Vibe bags.
Eleonora Abbagnato. Photo: Dan Beleiu/ Courtesy of Dior
Unveiled at the Panathenaic Stadium in Athens, the Dior Cruise 2022 collection is an ode to sports, but more importantly, women’s liberation brought about by them. “Sport has played a great role in the emancipation of women,” the designer shared after the show. “I think we need to remember that women have had to fight to play their favorite sports… [and] that fight still goes on today.”
Birana King. Photo: Courtesy of Dior
In an unexpected yet natural next step, the fashion house also collaborated with Technogym on a line of limited edition home fitness products: a treadmill, a wellness ball, and a multifunction bench, all emblazoned with the unmistakable Christian Dior logo.
Athina Koini. Photo: Courtesy of Dior
Read Next: From Saudi Arabia, This Artist is the First Arab to Craft a Dior Lady Bag

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