Photo: Courtesy of Piaget
In celebration of Ramadan, Swiss jeweler Piaget has released a new campaign in the form of a short film. Titled Turn for the Extraordinary the film in collaboration with the Royal Commission For Al Ula unveils Piaget’s Possessions collection in Saudi Arabia’s first Unesco world heritage site. The collaboration also marks the opening of Piaget’s two new boutiques in Saudi Arabia, Faisaliah Mall in Riyadh and Khayyat Mall in Jeddah.
Captured in the historic land of Al Ula, the campaign’s story unfolds as the protagonist travels back and forth from her own reality and the heritage site, all the while brushing on notions of self-reflection, inspiration, and love. The Possessions collections seen in the video features an array of precious stones from malachite, carnelian, to turquoise stones, each telling their tale of the concept of time as they are deeply rooted in the history and culture of Piaget.
Photo: Courtesy of Piaget
What’s more, Piaget is putting itself at the forefront of championing the artisans’ talent of Saudi Arabia’s future generations. Highlighting the importance of mentorship and sustainability, Piaget has launched the Craftsmanship Scholarship Program and the Piaget competition in partnership with Geneva University of Arts and Design and Turquoise Mountain.
“In making a turn for the extraordinary, Piaget has partnered with the Royal Commission for AlUla to demonstrate the brand’s mission to preserve heritage by developing the artisanal talent of Saudi Arabia’s future generation and sustainability through the craftsmanship scholarship program,” shares Piaget’s CEO Chabi Nouri with Vogue Arabia. She adds, “The Piaget competition is in partnership with Geneva University of Art and Design to mentor Turquoise mountain school in AlUla in supporting the local community by mentoring 12 girls in creating an inspirational piece from the region’s rich history.”
Read Next: Saudi Sisters Aseel Al Hamad and Noura Sulaiman Dazzle in Piaget’s Latest Creations
Photo: Courtesy of Piaget
Photo: Courtesy of Ounass
In anticipation of the Holy Month of Ramadan, designers are paying homage to the Middle East with new exclusively designed capsules and special edition pieces. Tailored to suit the occasion, expect beautifully crafted kaftans, statement footwear and bags in one-off colorways…
Photo: Courtesy of Loro Piana
Celebrating the art of embroidery, luxury Italian label Loro Piana has created a capsule of linen kaftans in four wearable colors, including Egypt Rock, Splendent Rust, Dark Antique Rose and Powder Sand. Only available in the UAE for the period of Ramadan and Eid, at The Dubai Mall store and loropiana.com
Photo: Courtesy of Jimmy Choo
Embodying effortless everyday glamor, Jimmy Choo’s new limited edition capsule comprises four exclusive designs, including three shoes (flats and heels) and a Daisy clutch bag (pictured) – a day-to-evening bag with signature crystal C detailing. Available exclusively in the UAE.
Dolce & Gabbana
Photo: Courtesy of Dolce & Gabbana
For elegant dresses, maxi skirts, kaftans and silk loungewear, some in signature floral prints, look to Dolce & Gabbana’s Beautiful Life collection – available in select Dolce & Gabbana boutiques in the UAE, Kuwait, Bahrain and Turkey, and online at dolceandgabbana.com and farfetch.com
Photo: Courtesy of The Kape
For tradition with a twist, head to The Kape where the classic abaya can be found belted, embellished or reimagined with cocoon sleeves.
Calling on their collective of designers, Matches Fashion has curated a Ramadan edit with pieces including this sun embellished kaftan, by Andrew Gn.
Photo: Courtesy of Fendi
Having listened to the requests of their Middle Eastern customers, Fendi have reworked two of their icons – the Peekaboo and Colibri shoe – in various shades of green. Our favorite? The timeless Peekaboo in Eucalyptus Green. Available both online and in-store.
Noon by Noor
Photo: Courtesy of Noon by Noor
Clematis pink, rose red and soft shell are just a few of the dreamy colors Noon by Noor have incorporated into their Sahara capsule. Made in Bahrain, flowing dresses and kaftans in soft chiffons and organza will make a strong addition to any Ramadan wardrobe.
Photo: Courtesy of Sekka 38
Dress for iftar in Sekka 38’s new puff-sleeve abayas, modern jumpsuits and A-line dresses – all part of their new Ramadan 2021 collection.
Photo: Courtesy of Farfetch
Showcasing exclusive capsules from 30 Middle Eastern and international designers, including Valentino, Sem Sem, Carolina Herrera and Bambah, Farfetch is a one-stop-shop for everything from tailored suiting to modest evening wear.
Photo: Courtesy of Taller Marmo
The Milan-based womenswear brand has created an exclusive 7-piece RTW capsule of kaftans, tunics and trousers in rich jewel tones, some with delicately embroidered tulips or exaggerated fringed trims. Available at Matchesfashion.com
Oscar de la Renta
Photo: Courtesy of Oscar De La Renta
A label synonymous with occasion dressing, Oscar de la Renta does it bigger and better than anyone else. Make a grand entrance to any Eid celebration in this glorious fringed kaftan.
Photo: Courtesy of Balenciaga
Only available at Balenciaga Middle East stores, a new capsule includes classic accessories in new and exclusive colorways, and never-seen-before pieces. The Square Knife BB Mule pump, available in five new colors, is a must-buy.
Photo: Courtesy of Leem
This Saudi label continues to transform the modest fashion landscape with another beautiful collection for Ramadan, including versatile pieces for day-to-evening dressing.
Photo: Courtesy of Dima Ayad
Dima Ayad has recently launched a fully inclusive Ramadan and SS21 collection – who can resist bold oversized blooms? Everyone is catered for with pieces that are form-flattering and chic.
Photo: Courtesy of Dior
Exclusively for the Middle East, Maria Grazia Chiuri has subtly reinterpreted the house’s iconic silhouettes with gold accents. The Dior Gold capsule includes dresses and skirts in tulle, silk or multicolored mesh, a mini Dior Book Tote, as well as the Lady Dior, the Saddle and the Dior Caro bags finely embroidered with metallic threads.
Photo: Courtesy of Prada
For Ramadan, Prada has curated a collection that includes clothing from the house’s SS21 collection and shoes that have been designed especially for this occasion. It includes minimalistic mules with delicate pastel tones as well as luxurious evening sandals with crystals and embroideries.
Photo: Courtesy of Michael Kors
The perfect addition to any iftar or suhoor look, Michael Kors’ offering for Ramadan includes the Johara bag and the Lexington watch and slider gift set, both of which are exclusively available in the Middle East.
Read Next: Shop the Best of Modest Fashion in Net-a-Porter’s Edit of Local and International Designers Ahead of Ramadan