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More Than 150 Designers to Participate in History-Making Fashion Show Before the Fifa World Cup Qatar 2022 Final

More Than 150 Designers to Participate in History-Making Fashion Show Before the Fifa World Cup Qatar 2022 Final

Qatari fashion brand Yasmin Mansour is one of the participants of Qatar Fashion United by CR Runway. Photo: Malak Kabbani
An exciting and unprecedented fashion show is set to take place between the semifinal and final matches of the 2022 Fifa World Cup, as announced by Qatar Creates and CR Runway. On December 16, the Qatar Fashion United by CR Runway global showcase will make history by featuring the works of more than 150 designers from six continents and 50 countries in front of 25,000 spectators at the Ras Abu Aboud 974 Stadium.
This includes 21 Qatar-based brands and more from the MENA region, as well as many emerging designers who will stage their collection globally for the first time. The show has been conceived by Her Excellency Sheikha Mayassa Hamad bin Khalifa Al Thani, chairperson of Qatar Museums, curated by the French editor and stylist Carine Roitfeld, and directed by CR Runway CEO Vladimir Restoin Roitfeld.
Entertaining the guests is a lineup of internationally and regionally loved stars including DJ Snake, Kadim Al Sahir, Khaled, Nancy Ajram, Ozuna, Zakes Bantwini, and more. The event will raise funds in support of Education Above All, while all proceeds from the ticket sales will also benefit the non-profit. Chaired by Her Highness Sheikha Moza bint Nasser and HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the organization provides educational opportunities to underserved children and youth and empowers women to become active members of their communities.

“It is a singular historic event for Qatar to host this FIFA World Cup, the first to be held in any Arab nation, and only the most spectacular celebration of fashion and culture can match this great occasion,” says HE Sheikha Mayassa bint Hamad bin Khalifa Al Thani. “Just as the World Cup brings together people from across the entire globe for the excitement of high athletic achievement, so will Qatar Fashion United by CR Runway be electrifying audiences here in Doha and everywhere with the splendor of this unprecedented creative gathering.”
Held in line with Qatar Creates, the year-long program that uplifts the country’s cultural sector, this first-of-its-kind show will bring together the worlds of fashion, culture, music, and sports on the runway. The event will unfold in four unique and highly choreographed runway presentations, starting with an opening act joined by the national ambassadors of the World Cup’s 32 countries, all sporting customized jerseys. The first act will feature the collaboration between two Qatari brands, Aliya Al Obaidly and Harlienz on a performance titled ‘Where the Sand Touches the Sea’. Inspired by their country’s traditional practices of pearl diving, it will feature a contemporary rendition of the Gulf folk song ‘Tob Tob ya Bahar’ by Qatari composer Hala Al Emadi, performed by Dana.
The second act, dubbed The Fashion World Tour will celebrate designers from six continents, while the third and finale titled One Night in Qatar will showcase haute couture and eveningwear created exclusively by international designers and brands for Qatar Fashion United by CR Runway. The entire event will also see participation from 21 Qatar-based brands presented by M7, including 1309, Ghada Al Buainain, Maryam Al Darwish, Tiiya, Yasmin Mansour, and more.
Read Next: HE Sheikha Al Mayassa Al Thani Handpicks the Movers and Shakers Taking Qatar to the Heights of Diverse Industries

Naomi Campbell Teams Up with Qatar Creates to Bring Her ‘Fashion for Relief’ Charity Show to Doha

Naomi Campbell Teams Up with Qatar Creates to Bring Her ‘Fashion for Relief’ Charity Show to Doha

Naomi Campbell and HE Sheikha Al Mayassa. Photo: Instagram.com/naomi
Naomi Campbell‘s charitable organization Fashion for Relief has partnered with Qatar Creates, under the patronage of Her Excellency Sheikha Al Mayassa, on a new global program named Emerge. As part of the initiative, the British supermodel will co-host a fashion show and charity gala to uplift “young creative and business talent from emerging regions, with a focus on Africa, the diaspora, and developing communities around the world.” As a whole, the program also aims to “create new apprenticeships, after-school programs and university programs focused on creative and alternative industries such as general education, fashion, technology, art, sustainable innovations, and agriculture.”
Emerge will take place in three main events—Art Exhibit, Fashion Exhibit, and the Emerge Talk—leading to a couture show featuring regional designers as well as international fashion houses Valentino, Dolce & Gabbana, Burberry, and more. The Art Exhibit will highlight acclaimed young artists, while the Fashion Exhibit will see participation from a number of renowned designers from Africa, the diaspora, and the Middle East, such as Thebe Magugu, Bianca Saunders, and Abdel El Tayeb. The Emerge Talk will begin with a conversation on the power of creativity in business between Campbell, HE Sheikha Al Mayassa, and Kehinde Wiley followed by a panel discussion by professionals on the future of alternative industries.

“With the FIFA World Cup Qatar 2022, we stand at the cusp of an incredible moment for our region,” HE Sheikha Al Mayassa said in a statement. “It is our responsibility to seize this moment and draw the attention of the international community towards causes that benefit marginalized people across the globe. I am grateful to Emerge for joining our efforts, and I am confident that we can harness this opportunity to uplift and empower those who need it most while creating cultural milestones.
The charity gala and fashion show is a ticketed event that will be held on October 28 at Qatar’s Ceremonial Court, followed by an auction and VIP dinner. Past editions of Campbell’s Fashion for Relief charity shows have featured a star-studded runway with Beyoncé, Kate Moss, Jane Fonda, Bella Hadid, Kendall Jenner, and Winnie Harlow.
Read Next: Qatar Museums Collaborates with New York’s Metropolitan Museum of Art on an Exchange of Exhibitions, Artworks, and More

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