Prada

Prada’s New Fine Jewelry Collection Puts Sustainability at the Forefront of Fashion

Prada’s New Fine Jewelry Collection Puts Sustainability at the Forefront of Fashion

Photo: Luka Booth
Prada’s latest fine jewelry collection is a special one. Named Eternal Gold, the new line pushed the boundaries of fine jewelry, and can be called the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold.
Keeping the urgent needs of the environment in mind, Eternal Gold highlights the brand’s dedication to sustainable practices while also spotlighting impeccable craftsmanship. The idea is to offer the world a series of unique jewelry pieces that last not just one, but several lifetimes. 100 per cent of the gold used in the new fine jewelry line is Certified Recycled Gold which meets the Chain of Custody’ standards set by the Responsible Jewelry Council. Look deeper, and you’ll also find that every step of Prada’s gold (and diamond) production chain can be traced and verified, a commendable feat that no other luxury house across the globe offers.
Photo: Luka Booth

So where does the gold for the much-talked about Eternal Gold collection come from? Prada’s finds originate from eligible recycled material sources, in compliance with due diligence, and include industrial gold and post-consumer precious objects. Prada made a conscious effort to work exclusively with suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. As the level of gold mining goes down, Prada is enabling a large step towards environmental and human rights. Bonus: While normally, only diamonds above 0.5 carat can be traced to their origins, the fashion house is now ensuring that every single diamond it uses—size no bar–is officially traceable, from mining and cutting to setting and polishing. All of this precious information is available to clientele via the Aura Consortium Blockchain platform, a big win for luxury shoppers who believe in transparency and prioritizing the planet we live in.

Along with its eco-conscious side, Eternal Gold, it comes as no surprise, also stands out for its interesting look. All the pieces of the collection reflect Prada’s stunning Italian craftsmanship. The iconic Prada triangle makes several appearances throughout the collection, along with snake bracelets, heart motifs and ribbon chokers, all of which come in unexpected proportions for added drama. Take a closer look below.

Photo: Luka Booth
Photo: Luka Booth
Photo: Luka Booth
Photo: Luka Booth
Style: Eline HoyoisMakeup: Ruby MazuelHair: Gabriel de FriesProducer: Danica ZivkovicModel: Myriem Boukadida at WonderwallPhotography assistant: Ross MackenzieSecond photography assistant: Marie MeyerStyle assistant: Aimée Lawson

Exclusive: Prada Announces Abaya-Inspired Collection with Proceeds Supporting Qatar’s Creative Industry

Exclusive: Prada Announces Abaya-Inspired Collection with Proceeds Supporting Qatar’s Creative Industry

Garments inspired by the abaya boost a creative industry.
Photo: Courtesy of Prada
Miuccia Prada is beloved for her merging of traditional and modern styles, to craft understated, tasteful glamour. Now, in an affirmed gesture to the Middle East, fashion house Prada announces an exclusive collection of garments inspired by the abaya – with 20% of the proceeds set to go toward a Qatar Museums’ fund to support its flourishing creative industry.
Photo: Courtesy of Prada
Meanwhile, a dedicated Prada installation for the Qatar Museums’ project will stand inside the fashion house’s new store in the Doha Place Vendôme mall. Prada revisits the traditional abaya in three ways. The voluminous garment is made of Re-Nylon Piuma, taffeta, or technical pongee. The hues range from black, to blue, laurel green, and sand. Complementing the abayas are elegant silk twill scarves with a small, all-over triangular pattern and a triangle brooch to accessorize the scarf.
Originally published in the November 2022 issue of Vogue Arabia
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Prada Enters the Fine Jewelry World with a 100% Recycled Gold Collection

Prada Enters the Fine Jewelry World with a 100% Recycled Gold Collection

Amanda Gorman. Photo: David Sims. Courtesy of Prada
Prada has made its fine jewelry debut with sustainability at the forefront. In line with the Italian fashion house’s boundary-pushing concepts, the collection defies expectations from a fine jewelry line and makes history by using 100% certified recycled gold for its pieces. Named Eternal Gold, the resulting collection features minimalistic, and luxe yet wearable necklaces, snake bracelets, earrings, and more.
Photo: Courtesy of Prada
According to the brand, which has previously shown its commitment to the environment by shifting its nylon production to recycled Re-Nylon, the gold complies with the ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Together with the pavé diamonds, they have a verifiable and traceable chain, setting Prada apart from all other fine jewelry and luxury fashion houses. What’s more, every piece of jewelry comes with a chip embedded in a 100% recycled paper card, that will allow buyers to discover the journey of the creations—from origin to production. In a ground-breaking first, this data will also be stored on the Aura Consortium Blockchain’s platform, ensuring the authenticity of the pieces as they are passed down through generations.
Maya Hawke. Photo: David Sims. Courtesy of Prada
To that end, the collection embodies a timeless aesthetic in its pieces that are made to last forever. Alongside heart motifs and chains, a constant throughout the chunky jewelry is the triangle form, which is now unmistakably Prada, even when it’s wordless. These exceptional details take the spotlight in Prada’s campaign for the jewelry, which features personalities “whose creativities truly stand outside time.” They include the award-winning American poet and activist Amanda Gorman; American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.

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Read Next: 5 Things To Know About Prada’s Redefining Milan Fashion Week Fall 2022 Show

Raha Moharrak, Hessa Al Suwaidi, and Rakan Bin Abdel Wahid Showcase Prada’s Ramadan Capsule Collection

Raha Moharrak, Hessa Al Suwaidi, and Rakan Bin Abdel Wahid Showcase Prada’s Ramadan Capsule Collection

Raha Moharrak and Hessa Al Suwaidi. Photo: Courtesy of Prada
Prada has unveiled its new collection of ready-to-wear and accessories especially dedicated to the month of Ramadan. The collection titled Parallel Harmonies and its campaign aim to evoke sense of community that is central to the values of the Holy Month.
Hessa Al Suwaidi. Photo: Courtesy of Prada
To reflect this, the Italian luxury fashion house enlisted mountaineer Raha Moharrak, designer Hessa Al Suwaidi, and actor Rakan Bin Abdel Wahid to star in the campaign shot at the Cultural Foundation in Abu Dhabi. Varying in professions but joint in camaraderie, the three embody characters that venture into different journeys while blooming together in parallel harmony.
Rakan Bin Abdel Wahid. Photo: Courtesy of Prada
The fashion house’s offering for the festive month includes flowing silk dresses, polished nappa leather sandals in an ultra-feminine design in hues of brown and beige, and dazzling sling-back pumps. It also features its iconic Prada Galleria bag in addition to the newest Prada Re-Edition 1995. Men’s garments are also present in the collection with loafers and sandals derived from the iconic Saffiano leather, alongside a selection of work and travel bags.
Photo: Courtesy of Prada
Read Next: 13 of the Best Ramadan 2022 Capsule Collections for Iftar and Suhoor Gatherings

Raha Moharrak, Hessa Al Suwaidi, and Rawkan Binabdulwahed Showcase Prada’s Ramadan Capsule Collection

Raha Moharrak, Hessa Al Suwaidi, and Rawkan Binabdulwahed Showcase Prada’s Ramadan Capsule Collection

Raha Moharrak and Hessa Al Suwaidi. Photo: Courtesy of Prada
Prada has unveiled its new collection of ready-to-wear and accessories especially dedicated to the month of Ramadan. The collection titled Parallel Harmonies and its campaign aim to evoke sense of community that is central to the values of the Holy Month.
Hessa Al Suwaidi. Photo: Courtesy of Prada
To reflect this, the Italian luxury fashion house enlisted mountaineer Raha Moharrak, designer Hessa Al Suwaidi, and actor Rawkan Binabdulwahed to star in the campaign shot at the Cultural Foundation in Abu Dhabi. Varying in professions but joint in camaraderie, the three embody characters that venture into different journeys while blooming together in parallel harmony.
Rawkan Binabdulwahed. Photo: Courtesy of Prada
The fashion house’s offering for the festive month includes flowing silk dresses, polished nappa leather sandals in an ultra-feminine design in hues of brown and beige, and dazzling sling-back pumps. It also features its iconic Prada Galleria bag in addition to the newest Prada Re-Edition 1995. Men’s garments are also present in the collection with loafers and sandals derived from the iconic Saffiano leather, alongside a selection of work and travel bags.
Photo: Courtesy of Prada
Read Next: 13 of the Best Ramadan 2022 Capsule Collections for Iftar and Suhoor Gatherings

The 35 Best Modest Looks from Milan Fashion Week Fall/Winter 2022

The 35 Best Modest Looks from Milan Fashion Week Fall/Winter 2022

Milan Fashion Week came back strong after two years in the deep due to the Covid-19 pandemic. Making bold choices, participating designers played with the fall and winter season colors of black, brown, white, beige, blue, and silver/grey, creating an almost dark/light academia aesthetic. Standing out were Roberto Cavalli’s striking leopard patterns with draping suit jackets and majestic cape dresses, while Dolce & Gabbana made statements with headscarves paired with demure silhouettes in monochrome palettes. Versace embraced a similar mood, but with form-fitting shapes, and Jil Sander took on a more formal approach and offered a modest suit in yellow and a grey dress paired with white leather gloves.
Below, check out the 35 best modest looks spotted on the runways of Milan Fashion Week.
Dolce & Gabbana. Photo: Courtesy of Fillippo Fior
Gucci. Photo: Courtesy of GoRunway
Roberto Cavalli. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Max Mara. Photo: Courtesy of Alessandro Lucioni
Roberto Cavalli. Photo: Courtesy of GoRunway
Alberta Ferretti. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Max Mara. Photo: Courtesy of Alessandro Lucioni
Roberto Cavalli. Photo: Courtesy of GoRunway
Prada. Photo: Courtesy of Alessandro Lucioni
Alberta Ferretti. Photo: Courtesy of GoRunway
Loro Piana. Photo: Courtesy of Loro Piana
Versace. Photo: Courtesy of GoRunway
Dolce & Gabbana. Photo: Courtesy of Fillipo Fior
Moschino. Photo: Courtesy of Alessandro Lucioni
Emporio Armani. Photo: Courtesy of Alessandro Lucioni
Max Mara. Photo: Courtesy of Alessandro Lucioni
Dolce & Gabbana. Photo: Courtesy of Fillippo Fior
Fendi. Photo: Courtesy of GoRunway
Giorgio Armani. Photo: Courtesy of Fillippo Fior
Bottega Veneta. Photo: Courtesy of Alessandro Lucioni
Versace. Photo: Courtesy of GoRunway
Fendi. Photo: Courtesy of GoRunway
Etro. Photo: Courtesy of GoRunway
Versace. Photo: Courtesy of GoRunway
Jil Sander. Photo: Courtesy of Alessandro Lucioni
Gucci. Photo: Courtesy of GoRunway
Prada. Photo: Courtesy of Alessandro Lucioni
Jil Sander. Photo: Courtesy of Alessandro Lucioni
Versace. Photo: Courtesy of GoRunway
Gucci. Photo: Courtesy of GoRunway
Bottega. Photo: Courtesy of Alessandro Lucioni
Emporio Armani. Photo: Courtesy of Alessandro Lucioni
Giorgio Armani. Photo: Courtesy of Fillippo Fior
Read Next: The 27 Best Modest Looks from London Fashion Week Fall 2022 Ready-to-Wear

5 Things To Know About Prada’s Redefining Milan Fashion Week Fall 2022 Show

5 Things To Know About Prada’s Redefining Milan Fashion Week Fall 2022 Show

Prada’s autumn/winter 2022 collection was a redefining moment for the Italian fashion house. Below, fashion critic Anders Christian Madsen rounds up five things you need to know.
The collection was founded in classic wardrobe pieces

With Kim Kardashian in the audience and Kendall Jenner on the runway, this season’s Prada show was something of a redefining moment for the Prada woman. “This collection is about the history of women, the history of people, not the history of fashion. I have always said this, but now it feels significant to be re-stated”, Miuccia Prada said. “Using these pieces – being inspired by history – connects with the lives of the past. You want to live again, to be inspired. And to learn from the lives of people.” She was referring to the classic wardrobe pieces that characterised the collection: the white vest, the sweatshirt, the bomber jacket, the aviator jacket, the leather jacket, the little black dress and so on, nearly all of them founded in function before becoming a tool for fashion. “Tradition is about humanity: connections between people, passing down knowledge; a human history. These ideas interested us – to look at how and why things had been created in certain ways”, she continued. “But there is only a trace, a memory. It’s not retro, at all.”
It referenced the Prada archives

Identifying the outerwear tropes of the workwear and military wardrobes, Prada and co-creative director Raf Simons played with their genre language, magnifying volumes and adding surface decoration to garments that haven’t historically called for it. They embellished pilot jackets with kitschy, chunky sequins in floral patterns, and adorned coats lifted from the heritage gentlemen’s wardrobe with extra-fake-looking faux fur in saccharine colors. “In taking from the past we translate the beauty, [the] quality of tradition; even of couture. This is always something Prada has done”, Simons explained, alluding to the archival spirit that filled the show. “Valuing history includes us valuing Prada’s history. I think of revolutionary moments in Prada’s history, and we echo them here. There are never direct recreations, but there is a reflection of something you know: a language of Prada. And those moments have helped define our idea of beauty today, which we are now redefining.”
Prada signaled a new openness

With a cast that included everyone from Erin O’Connor and Arizona Muse to Hunter Schafer and new faces, Prada and Simons staged through characters the time-spanning dialogue they wanted to convey through their designs. But it was the appearance of the Kardashian-Jenners – a new addition to Prada’s brand values (although Jenner has walked Miu Miu before and Kardashian has been photographed in Prada) – that really spoke to the redefinition taking place in the intellectual halls of Prada. By including stars known from reality TV and social media on its cast and guest lists, Prada was signaling a wider embrace, which was echoed in the straight-forwardness of the collection. Formidable as they were, these were statement clothes most would be able to understand: enlarged ideas of familiar garments decorated with fun, frilly embellishments that wouldn’t just turn heads, but jump through a social media screen, too.
It was a simplified Prada

If there’s a simplification process going on at Prada, it’s what Simons referred to as an ongoing stripping-down process. “There is an important aspect to me, which is the idea of stripping down. The process of reduction, of focusing – something we have explored from our first collection together – is present again”, he said. “Any narrative has been stripped away, but the pieces themselves have a paradoxical complexity: an internal, personal narrative. Architecture redefines the relationship between a woman and her clothes through something intimate; hidden. And traditional decoration is used in non-traditional forms, to challenge or contradict the visual conventions of pieces. It is never obvious.” Translated for a new, younger Prada customer, the message was this: wardrobe classics, updated; familiar but new; complex-seeming but quite easy to wear.
Accessories included triangle bags and silver boots

Speaking of appealing to the social media generation, Prada and Simons concocted a number of photogenic accessories to whet the appetites of a merch-manic audience. Next to the alien hairdos – a futuristic version of a mid-century up-do – the designers layered their collection with sculptural Santiago-heeled occasion shoes, some rather subversive fade-leather handbags, triangle-shaped and triangle-print evening bags, and knee-high silver boots. But the defining detail may have been the beaded silver chain that closed around the neck of black dresses, attached to a big Prada triangle.
Originally published in Vogue.co.uk

Prada’s Latest Offerings Make Party Dressing Cooler—and More Comfortable—Than Ever Before

Prada’s Latest Offerings Make Party Dressing Cooler—and More Comfortable—Than Ever Before

Amelia wears tulle crop top with crystals, tulle mini-skirt with crystals, lurex tights, patent leather sling-back pumps, small crystal-studded satin tote bag, Prada. Sarah wears rhinestone-studded tulle dress, studded chiffon shirt, lurex tights, crystal embellished pumps, small sequin mesh tote bag, Prada. Photographed by Sandra Chidiac
Over the years, Italian luxury fashion house Prada has sealed its spot among the world’s most well renowned brands, and is much-loved for its unique aesthetic, which blurs the lines between polarizing aesthetics. And with its latest offerings, seen in a luxe spread in the pages of Vogue Arabia’s December 2021 issue, the label seems to be changing all the rules of end-of-year dressing.
Sequin embroidered tulle cardigan, crepe de chine blouse, smallpolka-dot mesh tote bag, Prada. Photographed by Sandra Chidiac
Stark minimalism collides with decadent maximalism, modern elements spruce up classic details, and cheery embellishment adds a festive spin to the staples donned by the models, all in a quietly elegant palette of ebonies, soothing grays, and soft lilacs. The collection, both for women and men, channels a universal appeal via its relaxed, clean silhouettes, but stands out from the crowd for its smart use of sequins and subtle glitter. Add to that a smattering of pavé-set crystals, silver studs and cheeky metallic lurex tights, and you’ve got yourself the ultimate December wardrobe—comfortable, cosy, yet undeniably chic.
Amelia (left) wears sequin embroidered tulle crop top, crepe de chine crop top, crepe de chine wraparound skirt, lurex tights, satin loafers with crystals, Prada. Sarah (right) wears sequin embroidered tulle cardigan, embroidered shiffon shirt, lurex tights, patent leather sling back pumps, Prada. Photographed by Sandra Chidiac
With its cutting edge designs, Prada has consistently challenged the way the world looks at fashion, pushing the envelope one collection at a time. And the same can be said for the pieces in front of our lens. Scroll through to see a sweet polka-dotted pussybow blouse get an after-hours update with a shimmery chiffon shirt, and an equally feminine pleated tea skirt in lavender go rogue when paired with a sparkling black tulle crop. Instead of killer heels, the looks are paired with metallic loafers and sling backs, and Prada’s classic Cleo bags and totes get a dip in a pool of silver for a high-shine finish. What better way to spend the night on the town than in party pieces that celebrate the joy of everyday wear?
Cropped kid mohair jacket with satin lapels, embroidered cropped poplin shirt, kid mohair pants, brushed leather loafers, Prada. Photographed by Sandra Chidiac

Cropped lurex cardigan, cropped lurex crop top, polka-dot velvet skirt, lurex tights, patent leather loafers, Cleo sequined bag, Prada. Photographed by Sandra Chidiac
Sarah (left) wears cropped lurex cardigan, cropped lurex top, lurex pleated skirt, Cleo satin bag with appliqués, Prada. Amelia wears lurex midi dress, cashmere and silk top, Cleo sequined bag, Prada. Photographed by Sandra Chidiac
Photography: Sandra ChidiacStyle: Mohammad Hazem RezqHair: Ivan KuzMakeup: Kasia DomanskaProduction: Danica ZivkovicModels: Amelia Roman and Sarah Ella at MMGShot on location at DIFC and Caviar KaspiaProduction assistant: Rama Naser

5 Things to Know About Prada’s SS22 Shows in Milan and Shanghai

5 Things to Know About Prada’s SS22 Shows in Milan and Shanghai

Photo: Courtesy of Prada
Taking the “less is more” route, Prada’s SS22 collection explored the idea of seduction but in a rather subtle manner. Miuccia Prada and Raf Simons unveiled the collection titled Seduction, Stripped Down across two concurrent shows in Milan and Shanghai.
Here are five things to know about the Prada SS22 collection.
Photo: Courtesy of Prada
1. It is a reimagination of historical ideas around seduction
The collection features historically prominent clothing associated with seduction reimagined in a way that is less restrictive and more fluid. This is showcased through the use of deconstructed elements such as corsets with boning and laces across jackets, gowns, and the placement of bra-like padding and wiring on knitwear.
Photo: Courtesy of Prada

2. It juxtaposed eveningwear with daytime looks
The collection reimagines conventional evening wear while using elements central to it, to create a realistic contrast with everyday clothing. Think satin miniskirts with trains paired with jackets, pastel pink backless satin dresses, and fiery red lace gowns with corset bone detailing.
Photo: Courtesy of Prada
3. It marked Raf Simon’s first physical runway show with Prada
Raf Simons took on the role of co-creative director of Prada, alongside Miuccia Prada in 2020. Following the onset of the Covid-19 pandemic, all of the subsequent collections have been unveiled digitally. With Covid-19 restrictions being eased worldwide, this is the duo’s first full-fledged in-person show.
Above, Milan; below, Shanghai
4. The set material from the shows will be upcycled
Following both Milan and Shanghai shows, the materials used on the set will be upcycled. They will be donated to both Meta and the Dandelion Child Development Center. Meta is a Milan-based circular economy project that creates sustainable solutions for waste disposal and the Dandelion Child Development Center is a Shanghai-based nonprofit that recycles materials to build libraries for children in need.
Photo: Courtesy of Prada
5. Technology bridged the gap between the two concurrent shows
The collection was presented in two shows in Milan’s Deposito of the Fondazione Prada, and Shanghai’s Bund 1 with technology bridging the physical gap between them. “Synchronous and simultaneous views epitomize the modern world: we observe, interact and communicate in a multitude of manners,” the fashion house details in a statement. The unique unveiling of the collection brought two different audiences together as well as global audiences via the internet.
Read Next: 5 Things To Know About Fendi’s Studio 54-Inspired SS22 Show

Prada is Behind This Summer’s Cult Earrings

Prada is Behind This Summer’s Cult Earrings

Photo: Courtesy of Prada
“It’s a beginning,” mused Miuccia Prada at the press conference on Prada’s spring/summer 2021 collection—the very first she created in unison with her new co-creative director, Raf Simons. With the Belgian designer at her side, Miuccia presented what Prada does best: a series of modern essentials.
Photo: Courtesy of Prada
The Prada logo took center stage. Hero pieces included sporty-chic, low-heel sling-backs, but it was the 925 sterling silver plaque studs and Symbole pendant earrings that really caught Prada fans’ beady eyes.
Photo: Instagram: @Dualipa
The jewels chimed with the logomania renaissance and proved an accessible way for Gen-Z customers to gain access to Miuccia x Raf. The punky studs were worn on different parts of the ear, offering a refreshingly contemporary—and instantly Instagrammable—styling trick. The swing tag versions, featuring a shimmering silver motif suspended upon a hoop earring, caused quite the commotion, too. The duo’s following autumn/winter 2021 collection solidified the logo plaque gems as a new-age Prada signature: the earrings reappeared in cherry-red and sunshine-yellow, offsetting the jazzy retro prints worn by the models.
Photo: Courtesy of Prada
Maybe the Zoom landscape and terms like “waist-up dressing” inspired the power pair to create jewels to suit our daily screen-bound fashion needs. Statement jewelry—specifically video call-friendly earrings—is an easy way to elevate any look, and provide the ultimate nod to your favorite brand. What’s more, the triangular emblem resonates with younger Prada fans, partly thanks to the resurgence of the well-loved Re-Nylon Re-Edition shoulder bags.
Photo: Instagram: @Stormreid
Trend follower Dua Lipa owns both the Symbole earrings and the Re-Edition bag. She wore the former for a series of holiday snaps, in which she also wears a pristine white mini from The Attico, Balenciaga shield sunglasses, and holographic flip-flop platforms. Elsewhere, Storm Reid wowed on the red carpet in showstopper custom eyelet-adorned Prada separates, fastening her hair in an incredible 13-foot braided ponytail to let her earrings shine.
It’s down to personal preference whether you pick the studs or the solo Symboles, but one thing’s for sure: both logo gems are a surefire summer winner.

Read Next: 20 of the Best Jeans in Every Kind of Style
Originally published on Vogue.com

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