prada mode dubai

Social Club Prada Mode is Coming to Dubai with This Immersive Installation By Damien Hirst

Social Club Prada Mode is Coming to Dubai with This Immersive Installation By Damien Hirst

Prada Mode Moscow by Damien Hirst. Photo: Courtesy of Prada
Traveling social club Prada Mode is bringing its eighth edition to Dubai soon, with an immersive installation by famed artist and friend of the Italian fashion house, Damien Hirst. Taking place at ICD Brookfield Place, DIFC from November 9-10, the installation will follow the artist’s work with Prada Mode Moscow in 2021 to present a new rendition of ‘Pharmacy by Damien Hirst’.
Prada Mode Moscow by Damien Hirst. Photo: Courtesy of Prada
The project will see ICD Brookfield Place, which is DIFC’s epicenter of culture, lifestyle, and business, transformed by some of Hirst’s signature works into a dedicated space filled with art, music, and conversations over food. Members can expect floor-to-ceiling medicine cabinets, life-size molecule models, wallpaper inspired by catalogs of prescription medicine, and much more. “I’m thrilled and honored to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,” says the artist. “I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building. Once again, Prada have found a space that will provide the perfect place for it. I’m so excited to be doing this!”
Pharmacy by Damien Hirst dates back to 1992, when the artist first showcased his work at the Cohen Gallery in New York, followed by a fully functioning restaurant version in Notting Hill, London in 1998, for which Miuccia Prada designed staff uniforms. Speaking of the concept, Hirst says, “I’ve always thought great restaurants can be seen as art, and art without the evidence as we always remember great meals on great evenings with great people in great places and in this way Pharmacy is definitely a kinetic artwork, that works best filled with people and art existing and living and breathing and eating and drinking and enjoying themselves as one.”
Prada Mode Moscow by Damien Hirst. Photo: Courtesy of Prada
Known to offer guests exclusive access to talks, programs, and content on cultural engagement, Prada Mode was launched as a “natural evolution” of the Prada Double Club by artist Carsten Höller, with the inaugural edition taking place in Miami in 2018. Since then, the private club has traveled to Hong Kong (2019), London (2019), Paris (2020), Shanghai (2020), Moscow (2021), and Los Angeles (2022)
Early access to Prada Mode Dubai will be made available for members to join panels in the morning and afternoon, followed by nightly events marked by beverage sampling and dinner.
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