Paul Andrew

Hitchcock’s Suspenseful Films Come to Life in Salvatore Ferragamo’s SS21 Collection

Hitchcock’s Suspenseful Films Come to Life in Salvatore Ferragamo’s SS21 Collection

Photographed by Giorgio Lattanzi
Suspenseful, structural, beautiful, edgy: these are just a few words to describe the Salvatore Ferragamo SS21 collection inspired by the extraordinary worlds of Alfred Hitchcock.

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It all started one fateful night. Creative director Paul Andrew sat safely at home rewatching Hitchcock films on repeat. It took but a split second for Andrew to notice a vital difference in the Hitchcockian images flickering in front of him, for suddenly, the once distant and unthinkable settings seemed oddly familiar. In a moment of epiphany, the world on-screen paralleled the reality of his own, with utmost surrealism and peculiar beauty.
Photographed by Giorgio Lattanzi
Photographed by Giorgio Lattanzi
A whirlwind later, Andrew has designed an entire Salvatore Ferragamo collection that blurs the lines between the reality of our world and the exotic world of Hitchcock’s imagination. From unique shapes to striking symmetrical detail, this new collection reveals the visual style of the famous director from every angle. Like the films, the entire collection feels beautifully architectural, where every detail is precisely articulated with meaningful allure. The calculated nature of the collection elicits tension and thrill, guiding human eyes through a unique experience of cinematic voyeurism. Bright colors contrasting neutral tones, this collection screams Hitchcock with every turn it takes.
Photographed by Giorgio Lattanzi
Photographed by Giorgio Lattanzi
Honoring the esteemed director, the new collection bursts with artisanal techniques, including hand-applied embroidered feathers and a handspun “floating” string skirt. Taking Hitchcock to the age of technology and sustainability, it also features impressive technical innovations, such as a flexible eye defying “tridimensional” seersucker, a dress in recycled jersey, and new sustainable-grade wool crafted into outerwear.
Photographed by Giorgio Lattanzi
Photographed by Giorgio Lattanzi
Dressing women and men for a Hitchcockian evolution, this collection exhibits head-to-toe artistry that is fit for movement, especially in a world of anticipated action. Whether in square-toed sling-backs or a reinterpreted F-wedge, Salvatore Ferragamo will have you ready to step into the thrill of Hitchcock’s imagination and the uncertainty of our reality with technicolor confidence.
Photographed by Giorgio Lattanzi
Photographed by Giorgio Lattanzi
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Photographed by Giorgio Lattanzi
Photography: Giorgio Lattanzi Videography: Edward Rowell Style: Camilla Fitz-Patrick Hair: Kiril Vasilev Makeup: Anna KobalczykModel: Mihret EndgaColorist: Rosario BalistreriShot on location at Radisson Blu, Dubai

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