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Net-A-Porter Launches its Most Expansive Ramadan Edit to Date

Net-A-Porter Launches its Most Expansive Ramadan Edit to Date

Photo: Courtesy of Net-a-Porter
Online fashion luxury retailer Net-a-Porter has launched its most expansive Ramadan edit to date. Powered by localization capabilities, the newest collection takes into account data insights that show an increased demand not only for regional talent but also more inclusive sizing, new tailoring, and more lifestyle products, bringing a 30% increase in the number of exclusive designs in the Ramadan edit in comparison to last year. The most coveted regional ready-to-wear brands including Reem Acra and Taller Marmo, are joined by homeware brands such as Nimerology as well as fine jewelry brands like Ananya.
Photo: Courtesy of Net-a-Porter
Over the last few years, Net-a-Porter has been bolstering its link to the Middle East through continuous localization efforts promoted by Net-a-Porter Arabi. With numerous opinion leaders highlighting Arab women’s triumphs and ambitions alongside successful launches of designers like Elie Saab, Net-a-Porter aims to broaden their offering.
Photo: Courtesy of Net-a-Porter
For its seventh Ramadan campaign, Net-a-Porter’s enlisted a team of local talent who took the shots in the passageways of Dubai’s Al Fahidi District. The picturesque location pays homage to Ramadan festivities and nostalgia through dramatic silhouettes and Arabesque characteristics. The upcoming edit will feature exclusives from Elie Saab, Marchesa Notte, Rasario, Reem Acra, and many more, giving customers a unique edit of the collections in time for the Holy Month.
Photo: Courtesy of Net-a-Porter
Highlights include Taller Marmo’s successful ‘one size’ pieces, kaftans, and breezy occasionwear silhouettes, while Jenny Packham and Marchesa Notte present statement designs as floor-skimming dresses and regal capes. Reem Acra and Oscar De La Renta are also offering an upgrade to the structured kaftan that can be worn through Eid.
Nisreen Shocair, CEO Yoox Net-a-Porter, Middle East commented, “Two years into the journey of Net-a-Porter Arabi, we’re finally heading towards our north star. This Ramadan campaign offers a message of inclusivity, optimism and kindness. All of which represent the sustainable values of the Holy Month. The exclusive product offering this year is bigger and more colorful than ever to truly capture the spirit of the occasion.”
Read Next: Everything to Know About Ramadan 2022 and the Next Public Holidays in the UAE

2020 Vogue Fashion Prize Winner Benchellal is Now on Net-a-Porter

2020 Vogue Fashion Prize Winner Benchellal is Now on Net-a-Porter

2020 Vogue Fashion Prize winner, Mohamed Benchellal. Photographed by Michel Takla for Vogue Arabia
2020 Vogue Fashion Prize winner Mohamed Benchellal‘s namesake couture label is now on Net-a-Porter. After impressing the jury with his designs, the Moroccan designer received a financial grant of US $150,000, editorial/press, marketing, mentorship, and placement on Net-a-Porter. One year later, Benchellal has launched its first-ever collection under Net Sustain, as part of the designer’s long-term relationship with mindful fashion. The Amsterdam-based brand’s vision also aligns with Yoox Net-a-Porter’s 10-year strategy to circulate pieces for a slower and more sustainable future in fashion.
Balanced between shades of monochrome with a pop of red and blue, the collection features Benchellal’s signature use of recycled fabrics and dead stock. The delicate collection of four gowns, two Victorian style tops, and a skirt co-ord in faux leather, contrasts eras and points in history, highlighting timelessness and a well-sculptured fantasy.
Benchellal for Net Sustain. Photo: Courtesy of Net-a-Porter
The Vogue Fashion Prize is an annual competition dedicated to recognizing promising talents from the Arab world in the world of fashion, jewelry, and accessories design. “If I win the Vogue Fashion Prize, the prize would not be for me. The prize would be for all those women who feel empowered, beautiful, and elegant dressed in Benchellal,” the designer shared ahead of the finale.
Since launching the womenswear label in 2015, Benchellal’s designs have been worn by Helena Christensen and Camila Cabello. The atelier holds sustainable and ethical values at its core, taking an intricately handcrafted approach to each garment. Looking to establish a future of fashion where couture and sustainability go hand in hand, Benchellal has garnered international interest through his playful, contemporary, yet timeless designs.
Read Next: Fast Fashion is Still a Big Threat to Our Environment — Here’s What Needs to Change

Shop the Best of Modest Fashion in This Edit of Local and International Designers Ahead of Ramadan

Shop the Best of Modest Fashion in This Edit of Local and International Designers Ahead of Ramadan

Photo: Courtesy of Net-a-Porter
The month of Ramadan is right around the corner and online luxury fashion retailer, Net-a-Porter, already has your wardrobe sorted. In honor of the sacred month that is rooted in unity and appreciation, Net-a-Porter has brought together the most covetable international and local brands in a wide-scale celebration of modest fashion. Uniting global names with local talent, the fashion retailer has curated a Ramadan Collection that defines traditional modest attire in utmost luxurious fashion.
Photo: Courtesy of Net-a-Porter
Net-a-Porter’s new collection works to satisfy soaring demand for modest apparel in the Middle East, especially around the Holy Month. According to the luxury retailer, searches for maxi and midi dresses increase by a whopping 80% during the Ramadan period alone. Listening to the needs of their local customers, Net-a-Porter has joined Taller Marmo, SemSem, Johanna Ortiz, Reem Acra, Halpern, Louisa Parris, Carolina Herrera, Jenny Packham, Rasario, Alex Perry and more, to craft the ultimate wardrobe for divine demure dressing.
Photo: Courtesy of Net-a-Porter
The Ramadan collection radiates with exciting variety, inspired by a beautiful amalgamation of international and local taste. From the regal elegance crafted locally by SemSem and Halpern, to the understated luxury channeled by global icons Carolina Herrera and Rasario, Net-a-Porter will have you dazzling with modest allure in each and every intimate iftar of the year.
Photo: Courtesy of Net-a-Porter
This collection celebrates the Holy Month of Ramadan with female empowerment and global collaboration at its core. SemSem’s creative director, Abeer al Otaiba, talks through her inspiration for the exclusives on Net-a-Porter, mentioning: “This season, I felt called to focus on the unwavering strength of women. Ramadan is a special time of reflection and self-awareness – an opportunity to hit refresh, embrace our surroundings and give back to others. It is my hope that this collection encourages women to own their strength and approach each day with confidence.”
Photo: Courtesy of Net-a-Porter
The delectable garments make their grand debut in a campaign shot against the historic Arabian landscape of the UAE’s “garden city” – Al Ain.  Nisreen Shocair, CEO of Yoox Net-a-Porter, Middle East accentuates the symbolic significance of the collection and campaign: “Ramadan is a special month for me and this Ramadan collection and campaign feel very close to home.  The collaborative process of working with these amazing local and global designers and shooting the campaign in Al Ain perfectly captures the aesthetic and mood of the collection: beautiful, soothing, grounding yet inspiring; and that’s how we see our customers celebrating Ramadan this year with Net-a-Porter Arabi.”
Photo: Courtesy of Net-a-Porter
Net-a-Porter has become no stranger when it comes to reflecting the fashion-focused needs of the local market. As they move towards greater specialization in personalized merchandising, their new shopping experience is specifically designed for the Middle East, offering customers dual-language searching in their respective local currencies. Supporting regional talent is also at the heart of the luxury retailer, not only in this revolutionary Ramadan collection but also in their commitment to mentoring emerging local designers as a part of their didactic Vanguard Program.
Photo: Courtesy of Net-a-Porter
Traditional Ramadan lanterns are lighting up the runway, as Net-a-Porter makes way for a world of chic modesty and redefines fashion through the lens of unity and empowerment.
Photo: Courtesy of Net-a-Porter
Read Next: Exclusive: Dolce & Gabbana Unveils a Joy-Sparking Collection Ahead of Ramadan

This is How NET-A-PORTER Helps You Shop With a Sustainable Conscious

This is How NET-A-PORTER Helps You Shop With a Sustainable Conscious

NET-A-PORTER aligns the stars, bringing together sustainability and designer fashion with NET SUSTAIN.
Courtesy of NET-A-PORTER

NET-A-PORTER is continuing its pledge to make fashion and beauty more sustainable, with the dedicated platform NET SUSTAIN.  An important moment in the company’s history, the NET SUSTAIN platform highlights the best that sustainable shopping has to offer; offering customers a way to easily identify fashion and beauty brands that meet NET-A-PORTER’s criteria for sustainability.
Mara Hoffman. Courtesy of NET-A-PORTER

This year sees three capsule collections entering the NET SUSTAIN space, with exclusive ranges from Mara Hoffman, Bondi Born, and Le Kesha gracing the platform’s Winter Sun edit. Each capsule collection has been created in partnership with LG Electronics for NET SUSTAIN’s pioneering edit of 100% machine-washable pieces. LG’s #careforewhatyouwear campaign sees NET-A-PORTER continuing its commitment to making fashion more sustainable, with the 100% machine-washable collections further enabling customers to make more informed decisions when it comes to sustainable purchasing.
Bondi Born. Courtesy of NET-A-PORTER

Australian brand Bondi Born presents an exclusive line of swimwear and linen separates, in clean lines, for the capsule collections, with Mara Hoffman offering a selection of cotton or linen cover-ups, made in lightweight fabrics and effortless silhouettes that are perfect for idyllic winter nights. The Winter Sun edit also sees French label Le Kesha’s elegant linen separates, derived from the inspiration of the spirit of travel and adventure.
Le Kasha. Courtesy of NET-A-PORTER

“The key aim of the NET SUSTAIN platform is to highlight and celebrate the brands we stock who are driven by a desire to make fashion and beauty more sustainable,” explains Libby Page, Senior Market Editor, NET-A-PORTER. “The platform enables our customers to make more informed and sustainable choices.”
Courtesy of NET-A-PORTER

“Our customers are shopping with a purpose more than ever and showing their interest in brands and projects which are more inclusive and diverse, sustainable and charitable,” adds Page about the platform’s success.
As the world’s premier luxury fashion destination, NET-A-PORTER sees innovation at the core of its brand, with a sustainability vision based around three pillars: Education, Empowering Women, and Responsibility. The company cements its approach to future-focused shopping, with every item included within the edit meeting one, or more, of the key sustainability attributes that form the NET SUSTAIN framework. From considered materials and ingredients, considered processes, reducing waste, locally made, craft and community, and vegan and animal welfare, each product is highlighted on NET SUSTAIN, according to which pillar they comply with. Each brand and products featured in NET SUSTAIN are carefully positioned in a dedicated section of the website, carefully labelled so that customers can easily identify items that meet the sustainability criteria.
Courtesy of NET-A-PORTER

“We have been actively expanding our brand count within the NET SUSTAIN edit with both new and existing brands as a part of the ‘Buy Now, Wear Forever’ mentality,” explains Page. “By April we will have approximately 140 brands in the NET SUSTAIN – more to be announced soon.”
Courtesy of NET-A-PORTER

NET-A-PORTER’s partnership with LG Electronics looks to reduce clothing waste by minimising fabric damage from proper washing techniques. LG’s advanced clothing care trio washing machine allows customers to expand the lifespan of their favorite pieces while reducing the environmental impact on the planet with the use of more efficient electricity. The Winter Sun edit will encourage small changes and new habits for customers, in regard to sustainable clothing. Each item presented in the capsules will feature bespoke tags that have been created especially for the #careforewhatyouwear campaign, that are carbon-free, biodegradable and recyclable.
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Supermodel Cindy Bruna Remembers Her Most Cherished Memories with Azzedine Alaïa

Supermodel Cindy Bruna Remembers Her Most Cherished Memories with Azzedine Alaïa

Cindy Bruna wears Azzedine Alaïa. Photo: Instagram/ @maisonalaia

Since his passing in 2017, Tunisian couturier Azzedine Alaïa has been immortalized through his iconic brand and genius designs. Over the last three years, some of the biggest names in fashion have paid tribute to the creative maestro. One of the latest stars to honor the great designer is French-Italian supermodel, Cindy Bruna, who recently celebrated Maison Alaïa’s new Editions collection by starring in a video, sharing her fondest memories of working with the King of Cling.
The three-minute video, developed by global e-tailer Net-a-Porter and titled “First Time…with Alaïa”, saw Vogue Arabia December cover star Bruna feature alongside British model Yasmin LeBon and Chinese actor Zhu Zhu, as the trio discussed their experiences working with Alaïa.
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“This first piece I ever got from Alaïa was a T-shirt, that he gave me when I was 17,” says Bruna. “Obviously, I still have that piece. I just love it. It was really special because it was a gift from him,” she adds.
One of the 26-year-old model’s first jobs was with Alaïa. The Tunisian couturier took Bruna under his wing as she first stepped into the modeling world. When asked about her favorite memory of working with Alaïa, Bruna noted an encounter in his kitchen as one of the best moments she shared with the designer. “It was his jokes and the realness of the moment that we were all sharing together. Spending a week with him and his team and all the models, it was really, really precious,” she said.
“I can really say that he was the one who made me believe in myself, even when I was actually doubted in the model industry,” she added. “That gave me the strength to finish school, move to Paris, and start my career.”
The late Azzedine Alaïa and Carla Sozzani. Photo: Sylvie Delpech

Alaïa passed away on November 18, 2017, but has left behind an everlasting legacy, with his creations still adored across the world by celebrities including Lady Gaga, Rihanna, Kate Moss, and his long-time friend Naomi Campbell. Continuing the designer’s work, Masion Alaïa recently released its Editions SS21 wardrobe, recreated from the archives between 1981-2017, through a visual dance masterpiece.
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