Elie Saab Spring 2021 Ready-to-Wear collection. Photo: Courtesy of Elie Saab
Lebanese couturier Elie Saab is further expanding in the US market with his designs now available to shop on Amazon’s new high-fashion platform, Luxury Stores, via the e-tailer’s app.
Saab’s creations are adored across the world, becoming a red carpet favorite among Hollywood and regional stars alike, with fans including Jennifer Lopez, Angelina Jolie and Nancy Ajram. Now the label’s fall/winter ready-to-wear 2020 line will be available for fans to buy on Amazon’s new platform, which launched in September as a rival to luxury retailers including Net-a-Porter and Farfetch.
The Lebanese fashion house turned to Instagram to announce its partnership with Luxury Stores at Amazon. The brand wrote: “ELIE SAAB is proud to announce its collaborative partnership with Luxury Stores at Amazon. Discover pieces from our Ready-to-Wear Fall Winter 2020 collection available for exclusive purchase through the Amazon luxury stores App #ELIESAAB”
The new partnership is a part of Elie Saab’s increasing digital offerings, with the brand’s chief executive, Elie Saab Jr, explaining, “Joining forces with Amazon is a step forward in Elie Saab’s business strategy, to strengthen its existence in the US market through a new widespread e-commerce presence, while also reaching a new generation of luxury shoppers.”
Luxury Stores sets its self apart from Amazon’s main site, with users being exclusively invited to shop on the app. However, users can also request access on the portal’s website. Other major designers available on the platform include, Oscar de la Renta and Roland Mouret, in addition to luxe beauty brands such as La Mer and Cle de Peau Beaute. Unfortunately, only US customers currently have access to shopping online with Luxury Stores.
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